Episodes
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Anne Rajoo lives in an idyllic island setting in the Indian Ocean. But business has not always been so carefree for this multi-talented, multi-skilled, multi-passionate, entrepreneur mom.
Anne turned things around for her peace of mind and productivity after realizing she needed to get help--she couldn't do it all by herself without risking repeated burnout. Peaceful Productivity was how she has been able to do more, have more, and stress less.
One of Anne's business ventures grew out of this desire to get help for herself. Her virtual assistance agency now helps others find just the right people to help them complete the tasks on their to-do lists so they can focus more on their zone of genius; the income-producing areas of their business.
I talked with Anne about how coaches and content creators can get started with the process of hiring help. She also shared what she sees as some of the biggest mistakes to avoid in getting help for your business.
Don’t Miss Inside This Episode: Discover Peaceful Productivity and how you, too, can achieve it! (Yes, you!)The myth of the do-it-all virtual assistant.The two questions you must ask yourself before you hire your first or next VA to save yourself time, stress, and misunderstandings.The mind-shift you must make to get the best ROI with each new team member you add. Hint--it has to do with everyone working in their zone of genius.Busting the myth that only you can do it all and why that mindset is actually harmful to your business.And don't miss the golden nugget that Anne shares towards the end of the interview. Mic drop moment. 😉Links and products mentioned in today's episode:
To claim your complimentary consultation with Anne, use the orange Book Your Consultation button at the bottom of this page.
The blog post referenced in this episode: The Ultimate Guide To Outsourcing Tasks to Virtual Assistants. It provides a great overview of the types of VAs and budget considerations.
About Anne RajooAnne Rajoo is the founder and CEO of Virtufully, an e-assistance hub that helps female entrepreneurs streamline and scale their businesses through strategic outsourcing. Anne's goal is to guide dynamic women on a journey toward a mindful mastery of work and life, reshaping the way we perceive productivity.
Anne is also the creative force behind Magic Mum Life and Peaceful Productivity, which are designed to support ambitious women who balance careers with motherhood.
Anne's journey started as a career woman, wife, and mother of two young boys. She felt the pressure of motherhood and the pursuit of perfection in her career, but she shifted her focus toward what truly matters. Now, Anne uses the tools she applied in her own life to help mothers become focused, productive, and fulfilled without succumbing to burnout.
A lifelong dream of an extraordinary life led Anne from a tiny village in East Germany to London and finally to Mauritius, where she now resides with her family.
Both Anne and Virtufully are committed to redefining success for female entrepreneurs by creating a harmonious blend of professional achievement and personal fulfillment. If you're a woman looking to streamline and scale your business, connect with Anne Rajoo and Virtufully to take your entrepreneurial journey to new heights.
Anne's WebsiteVirtufully.com for Anne's virtual assistant agency to learn more about hiring a VA.
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If you've ever felt stuck watching your email list inch up by single digits or stay at the same number month after month, get ready to turbocharge your list growth! This week on "She's Got Content," we dive deep with Prisca Benson, the master of email list collaborations, who reveals how she turned her slow-growing list into a bustling hub of engaged subscribers.
Don’t Miss Inside This Episode: Creative Collaboration for Introverts: Discover the advantages of collaborative opportunities for those who might be more introverted. Melissa and Prisca share their experiences inside supportive communities that offer encouragement, accountability, and the opportunity to forge lifelong friendships with like-minded entrepreneurs in groups like the Collab Club and the Podcast Collaborative.Networking IS Relationship Building: Explore the significant role of networking in business growth as Prisca outlines the importance of making meaningful connections. Get valuable tips on becoming an attractive podcast guest and creating mutually beneficial relationships that can lead to a surge in your business exposure and email list size.The Art of Effective Email Communication: Listen as host Melissa Brown discusses the common fear of emailing a growing list and Prisca emphasizes the importance of regular communication to stay top-of-mind with your audience. Learn how to balance the influx of emails during collaborations and maintain a strong connection with your subscribers.Imaginative Ways To Collaborate: The sky is the limit with the types of collaborations you can create with business buddies. There are at least ten different collaborative ideas shared by Prisca during this episode. Be sure to take notes!Links and products mentioned in today's episode:
Get Prisca's free gift: 3 Steps to Financial Freedom Guide
The Collab Club, hosted by Nicole Batey, is designed to help solopreneurs and small business owners connect and collaborate.
Podcast Collaborative Find a guest and be a guest on podcast shows.
ConvertKit Email service provider. Get a 14-day free trial to check it out.
The video mentioned by Prisca in this episode about Creator Network on Convertkit:
7 steps to growing your newsletter with Recommendations
SparkLoop The number one newsletter recommendation platform
About Prisca BensonPrisca is a dedicated money coach who guides professional women towards financial freedom. She crafts simple, customized plans that allow her clients to enjoy life while securing their financial future, ultimately guiding them toward a peaceful relationship with their money. With years of helping people create their money plans and a proven track record of growing her own investment accounts by over $280k in just 6 years, Prisca brings firsthand expertise to her coaching practice. Join her on Instagram (@ourgreenlifenj) for daily strategies, inspiration, and behind-the-scenes insights on mastering your finances and...
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Ever just want to 'borrow someone's brain' to help you make sense of great business advice that might be going wrong for you for some reason?
Human behavior consultant Lisa Thurston helps solopreneurs cut through the overwhelm, overthinking, and wheel spinning that's often so much a part of the early stages of business. Using a simple line of questioning with her assessment to learn more about her client's values, personalities, and deep desires, she helps them swim through the sea of great business advice that might be wrong for them as an individual.
Listen to Lisa discuss three examples where great business advice went wrong and what to do instead.
Don’t Miss Inside This Episode: What is a human behavior consultant?How human behavior consultants help customize and plan the best business model for you, based on your likes, values, and your own personality.Three examples of generally great business advice and where it can go wrong for a specific individual.Why you might be struggling with content creation based on the business model you've currently got set up.Lisa's tool for validating your business ideas--where 'the rubber meets the road.'Links and products mentioned in today's episode:
Nail Your Niche Workbook and Skill Audit
Marisa Corcoran, founder of Copy Confidence Society and The Copy Chat.
About Lisa ThurstonHuman Behavior Consultant, Lisa Thurston is all about helping solopreneurs gain clarity, maximize their potential, and shine in their fields of expertise.
From helping you maximize your strengths to creating your unique selling proposition to mapping out your customer journey, Lisa is obsessed with helping women solopreneurs create the life and business of their dreams.
Lisa's WebsiteNOTE: Lisa's website has changed since the recording date for this episode. She mentions in the audio that her website is LisaThurston.biz, but this is no longer current. The correct website is LisaThurston.cc, and the link below will take you to her current website.
LisaThurston.cc
Connect With Lisa on SocialLisa Thurston on Instagram
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:She's Got Content Facebook...
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Get ready for a super insightful episode this week. My special guest, Pam Hamilton, joined me for a chat about all things podcasting. Pam, a mindset and visibility expert, shares her recent journey of creating her own podcast, "Becoming Seen," and offers some awesome advice for navigating the world of podcast launching.
Soak up Pam's wisdom on facing your fears, embracing your authentic self, and having the courage to make a pivot when you recognize it's needed. It's going to be a fun and enlightening conversation, so grab your favorite drink and get ready to be inspired!
Don’t Miss Inside This Episode: Embracing change. Pam highlights the importance of pivoting in her early podcasting journey and how she realized she needed to make a fix in the name of her show to be discoverable.The challenges with getting started with your podcast and how to find support. And how it all boils down to taking one step and then another.Discover some of the best tried-and-true software to make podcast production easier and less time-consuming.You can't fix something without taking action and getting feedback about what needs fixing.
Links and products mentioned in today's episode:Get your copy of Pam's free Visibility Journal
Books mentioned in this episode:
Feel the Fear and Do It Anyway by Susan Jeffers
The Big Leap by Gay Hendricks
Atomic Habits by James Clear
Software mentioned in this episode:
Audacity: Free, open-source audio editing software.
Descript: Editing audio is as easy as highlighting text. Monthly fee. Can be paused if need be.
Castmagic: The key to quickly and beautifully creating show notes and social media assets for your podcast. Monthly fee.
Other podcasts mentioned in this episode:
Pam's Podcast: Becoming Seen
Karen Robinson's Podcast: Heal Thrive Dream Podcast
About Pam HamiltonPam Hamilton is a mindset and visibility expert who's serious about helping women business owners over 50 get past the mindset hurdles that keep them invisible and playing small so they can live full out in their purpose and create a life they love.
Pam's WebsiteBuilding Visibility
Connect With Pam on SocialPam's free Facebook group: Building Visibility
Pam's Facebook page: The Coaching Lawyer
Instagram: @coachinglawyer
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business, which can lead to feeling...
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Get Started Today With SEO Strategies That Age Like Fine Wine with Guest, Brittany Herzberg
Grab a pen and paper--you'll want to take notes so you can optimize your website immediately. SEO expert, Brittany Herzberg shares so many easy-to-implement nuggets in this episode.
The "O" in SEO doesn't have to represent 'overwhelm' or 'overthinking.' Brittany has simple, down-to-earth tactics to get started optimizing your website. And just like fine wine and aged cheeses, once you start the SEO optimization process, the payoff comes in the future. Start where you are, but do start. You'll be so glad you did.
Don’t Miss Inside This Episode: Gain a simplified definition of SEO and the importance it plays in increasing your visibility, building trust, and connecting with your ideal audience.Learn Brittany's 'Start Where You Are' approach with practical strategies for optimizing blog content, including headlines, SEO titles, and meta descriptions, so you can improve search engine ranking and attract the right audience.The 'payoff' from doing the work, starting now, to optimize your website content. Hint: It's like aged cheese or fine wine; it gets better with time.You can write content that shows off your personality and still pleases the search engine bots. It doesn't have to be one or the other. Brittany's tip on approaching this is golden.The impact of guest appearances on podcasts and HARO entries in building website traffic and domain authority.
Links and products mentioned in today's episode:Get Brittany's free SEO checklist
Books mentioned:
They Ask, You Answer by Marcus Sheridan. The latest edition was published in August 2019.
You Are A Badass At Making Money by Jen Sincero
You Are A Badass by Jen Sincero
Marisa Corcoran--Founder of The Copy Chat and The Copy Confidence Society
HARO--Help a Reporter Out--Now rebranded to Connectively
About My Guest, Brittany HerzbergWe all know visibility is important, but it can be intimidating & time-consuming. (But who wants to remain the internet's best-kept secret?)
As a massage therapist-turned-copywriter, my guest Brittany Herzberg believes having a connection-driven approach to business is more important than ever. That's why she helps people harness the power of social proof marketing & SEO copywriting to get their businesses found online organically & to make their content *really* count!
Brittany's WebsiteCheck out Brittany's website at BrittanyHerzberg.com
Connect With Brittany on SocialInstagram: @brittany_herzberg
LinkedIn:
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If you're looking to enhance your coaching business and build meaningful relationships with your audience, this episode is a goldmine of inspiration and actionable tips. My guest in this episode is also a guide by your side for building a new relationship with food and exercise!
Jillian Beck Rogers is a certified health and life coach. She specializes in helping busy professionals break the habit of comfort eating to create new relationships with food, regain their health and energy, and love their bodies.
Jillian shared valuable insights on stress eating, the impact of stress on your eating habits, and the importance of addressing underlying issues rather than using food as a crutch for relaxation.
She also discussed her strategies for acquiring new coaching clients, which include leveraging social media, networking, and participating in local activities and women's groups.
We dove into the world of social media, with Jillian sharing what's been working for her on IG. She emphasizes the power of genuine connection, personal stories, and well-written captions to drive engagement with potential new clients.
Don’t Miss Inside This Episode:The importance of mindful eating: enjoying food or feeling comforted by it is not inherently a bad thing.
Effective strategies for acquiring clients that don't always look like business networking: leveraging local activities, women's groups, and social media for a fun and low-pressure approach.
The value of genuine engagement on social media and the importance of personalized communication in building authentic relationships that organically lead to clients self-selecting to work with you.
Creating impactful content for your coaching businesses, including sharing personal stories, well-written captions, and experimentation with different post formats on Instagram.
The value of using personalized video messages in emails to build relationships and trust with potential clients.
Links and products mentioned in today's episode:Bombomb video messaging
Alternative to BombBomb that I use: SendSpark.com
Use coupon code SCALEYOURSELF to get a 10% discount on SendSpark.com
Marisa Corcoran, the founder of The Copy Chat and The Copy Confidence Society.
Book recommendation: Atomic Habits by James Clear.
Get your free copy of Jillian's 9 Healthy Snack & Breakfast Ideas for Meal Prep
About Jillian Beck-RogersJillian Beck-Rogers is a Certified Health and Life Coach whose mission is to help busy professionals stop turning to food for comfort and start loving their bodies again. She helps people transform their relationships with food and exercise so they can have the energy and confidence they crave.
Jillian's WebsiteJillian Health & Wellness
Connect With Jillian on SocialFind Jillian on Instagram: @jillianbeckrogers
Jillian on LinkedIn: @jillianbeckrogers
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and...
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In this episode, I sit down with holistic business coach, Michele Parad, to discuss the importance of choosing your content pillars and aligning them with your purpose and unique perspective.We explore the concept of "founder market fit" and dive into the power of tapping into intuition and thinking differently. Don't miss the insights on conscious marketing, personal branding, and the significance of sharing vulnerable stories in content creation.Don’t Miss Inside This Episode: Discover the importance of the holistic approach to you and your business. What is the Founder Market fit and how does that apply to your business? What to focus on instead of the pain points for your ideal customer avatar. Learn about the holistic method of creating content pillars in your business. What's the one thing to focus on before you create any content? Hear how to make yourself truly uncopyable as one of your pillars. You are unique and no one will have all the same stories, experiences, and opinions as you do--use these unique traits of yourself to truly stand out from the crowd. Don't miss the mic drop moment when Michele shares the one key takeaway that she hopes all listeners walk away with.
Links and products mentioned in today's episode:Michele's What Is Your Brilliance Archetype Quiz and Archetype Embodiment GuideMichele's Sell Your Brilliance programBook recommendation: Gene Keys by Richard Rudd.About Michele ParadAs a Holistic Business Coach, Michele helps entrepreneurs launch and grow their mission-driven businesses, live their best possible lives, and increase their impact and prosperity through mastery of their S.E.L.L. Method.Michele's WebsiteMicheleParad.comConnect With Michele on SocialYou can find Michele at @michele.parad on IG.About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.Check out these social media sites:She's Got Content Facebook group:FacebookTwitterInstagramGet your -
My guest for this episode is Mindi Trimble who mentors students through the college application process. Mindi and I discuss the similarity between the process of students standing out through their personal statements and unique experiences, and how this mirrors the journey of entrepreneurs and coaches as they niche down their businesses and nail their messaging to stand out. Mindi offers her students advice and guidance to help them through this time and these principles can also be applied to the content creators' journey, too!
Don’t Miss Inside This Episode: How an overstretched waistband from a pair of pantyhose became a defining moment for my guest!Discover how to stand out and make your content unique, using strategies shared by a college prep mentor.Gain insights into the power of regular moments of reflection.Learn about why you want to develop your own 'Word Closet' and how that helps your content and copy.Don't miss the wisdom of the colors--blue sky and green and gold statements and what they represent in your content.Mindi's 4-D framework to help her students with their college prep and hint--this can also be applied to creating a content plan for you, too.Links and products mentioned in today's episode:
Mindi's Goodies exclusively for podcast listeners: Be sure to check out the Bubble Wrapped College Planning Timeline and Mindi's upcoming events.
Marisa Corcoran: Check out the Copy Confidence Society to learn just what to say when someone asks you what you do, and how to write uncopyable words for all things in your business. Mindi and I met through participating in Marisa's Copy Confidence Society and her Intentional Icons program.
Lyn Fairchild Hawks--Blue Sky and Gold Coins
Brittany Herzberg--The Case Study Queen mentioned by Mindi in this episode.
About Mindi Trimble:Described as “the bubble wrap of life & college coaching,” Mindi Trimble encourages college-bound students to POP with fun, stress-relieving ideas for navigating their educational journeys using the Majorly Determined method inside her multi-year Accepted Academy program.
She then makes sure her students don’t POP under pressure by coaching them through carefully chosen coursework and self-directed experiences—all culminating in personality-filled applications that get put in the ‘yes’ pile.
Besides increasing acceptance rates, working with Mindi has been known to yield college financial offers ranging from five to thirty times her students’ investment in her programs. When not singing her students’ praises, Mindi is flexing her Phi Beta Kappa-from-UC Berkeley skills at trivia nights, hiking with her family and German Sheagle, or using her formal opera training to make up silly versions of soprano arias.
Mindi's WebsiteFind Mindi's website here: MindiTrimble.com
Mindi's free goodies for podcast listeners.
Connect With Mindi on SocialConnect with Mindi on Instagram: @minditrimblementoring
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she...
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How does a Board-certified psychiatrist become a business mindset coach for Christian mompreneurs? Celia Varghese listened to that inner voice that whispered to her that she had finally found the place where she was called to serve.
And once she said yes to this special calling -- this niche where she felt right at home, she has consistently put together the pieces of her coaching business to serve a community of her just-right people.
One of the first things she quickly discovered is to serve her audience with resources that mompreneurs can consume in the nooks and crannies of their busy day. A compelling lead magnet quiz has been the answer to building Celia's email list. This tool serves her audience by helping them identify their specific entrepreneurial God-given gifts.
Listen to Episode 31 of The She's Got Content podcast where Celia describes her journey of finding her niche and developing her lead magnet quiz for her mompreneur audience.
Don’t Miss Inside This Episode: Learn about the importance of listening to your inner voice and the impact it has on the success of your business. If there's a voice inside you that's telling you something's not right--listen to it. Likewise, that voice can tell you when you're on the path to your life's purpose.Why coaches will want to consider creating a lead magnet quiz instead of the usual PDFs, eBooks, or worksheets. The conversion rate that Celia is experiencing with her quiz is well above the industry standard for other forms of lead magnets.The most important thing you'll want to nail down with clarity before you begin creating your quiz. Once you have this information solidly down, the rest of the quiz-creating process falls into place.Learn what type of quizzes perform the best for coaches. Also, discover how to easily segment your audience through your quiz results and how this helps you write more effective emails tailored to each specific segment.Links and products mentioned in today's episode:
Linda Sidhu Quiz Lab--This was the mentor and the course that Celia used for creating her quiz for Christian Mompreneurs.
Celia's quiz: What is your God-given entrepreneurial gift?
About Celia VargheseCelia is a board-certified psychiatrist with training in cognitive behavioral therapy and psychodynamic psychotherapy. She is also a certified life coach. Celia has integrated all of these skills and her career experiences to become a business mindset coach for Christian mompreneurs.
As a mama of one, Celia’s mission is to help all you Christian female mompreneurs navigate motherhood and business without sacrificing yourself and your faith.
Celia's WebsiteMindset Coach MD Celia's quiz can also be accessed right from her home page on her website.
Connect With Celia on SocialCelia on Instagram: @MindsetCoachMD
Email Celia at [email protected]
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged
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Imagine you're embarking on a long-distance hike in an unfamiliar wilderness. Your goal is to reach a beautiful mountaintop that offers breathtaking views.
Along the way, you come across a signpost with clear markers indicating the path and distance to your destination. You follow these markers, one by one, step by step, knowing that each one brings you closer to your ultimate goal.
In this analogy, the signposts represent the clear action steps provided in a course. Just like the hiker, learners need these markers to guide their progress and ensure they stay on track toward transformation.
Join me with guest, Sarah Shoop, to explore the 3 essential ingredients your online course needs to power-up and ensure your students take action and get the ultimate transformation.
Don’t Miss Inside This Episode: Discover the secret ingredients for transforming your courses into action-driven experiences that leave a lasting impact on your learners. Dive into the 3 essential elements expert trainer Sarah Shoop swears by.Ever wondered why some courses fizzle out while others inspire meaningful change? Sarah Shoop shares her game-changing techniques to keep your audience engaged, motivated, and eager for more.Learn why less is more with online learning. And how you can actually add more into your course without overwhelming your students.Discover how to tap into different learning styles for all learners to achieve the highest possible rate In helping your students achieve the transformation you promise.Links and products mentioned in today's episode:
Download the Checklist for Course Engagement to gain access to the tool that will empower you to take your courses to the next level. Get ready to supercharge your skills, captivate your learners, and embark on a thrilling journey of growth and success.
About Sarah Shoop (Bio)Meet Sarah Shoop, an education enthusiast who is passionate about creating captivating lessons. With an impressive 20-plus years of teaching and corporate training experience under her belt, she's perfected the art of simplifying complex ideas while supporting coaches in creating online courses that bring transformations to their clients.
As a seasoned course designer, Sarah is all about crafting informative and entertaining content that truly comes to life. She loves incorporating interactive and engaging elements into her courses, ensuring that the material stays etched in the minds of your clients. Sarah has an in-depth knowledge of learning theories and effective instruction principles, allowing her to create courses that guide students toward achieving their goals.
Sarah's WebsiteSarahShoop.com
Connect With Sarah on SocialSarah is not on social media. The best place to connect with her is through her website. She personally answers all emails through her contact page.
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to...
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If your niche is one that people tend to think of only at certain times of the year or even only once a year, how do you reach your audience and keep them engaged? Listen to my interview with Hayla Folden who I've dubbed The Health Insurance Whisperer.
Hayla helps entrepreneurs, solopreneurs, and small business owners understand health insurance. She breaks it down in such a way that you can finally understand what type of coverage you need and she helps you access it.
She also helps her clients fully understand what to expect when they need to use their health insurance so there are no unexpected surprise charges threatening to break the budget.
Hayla uses Instagram to educate and engage her audience. She invites them to connect on a more personal level through IG so she can help them more individually.
While health insurance is not the sexiest topic, it's a very important one. Hayla has figured out how to reach her ideal clients, engage them with relatable posts and educate them so they trust her and want to work with her. Listen to this episode to hear how she does that.
Don’t Miss Inside This Episode: Discover how Hayla uses Instagram as her content playground to educate her audience about health insurance throughout the year.Learn Hayla's unique approach to finding what works for her and for her audience to keep the engagement going all year long. (Even when insurance coverage isn't top of mind at the time.)Hayla shares her secrets for finding the perfect health insurance plan for entrepreneurs and others working for themselves without feeling overwhelmed. From customized coverage to understanding the fine print, she's got you covered with all things health insurance.Links and products mentioned in today's episode:
Hayla's Better Doctor Playbook. Get your free copy of the exact process Hayla uses for herself and her family to find the best doctors for any medical condition.
Check out aligned marketing in Jade Francesca's interview in She's Got Content podcast Episode 23.
About Hayla FoldenReady to find your best health insurance without frustration? Then you need Hayla Folden in your corner...
In addition to finding a health insurance plan that works with your current doctors, Hayla creates a safe space to ask all of your questions so you finally understand how it works. She’s making health care simple.
When not traveling the country with her husband in an RV, you can find this former public health worker watching reruns of Gilmore Girls and consuming inappropriate amounts of black coffee.
Hayla's WebsiteHaylaFolden.com
Connect With Hayla on SocialConnect with Hayla on Instagram @Hayla_Folden
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm...
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Join me on this week's episode and find out what the advantages are for coaches to share their expertise through the podcasting medium.
Don’t Miss Inside This Episode: Learn how podcasting can give your coaching business a competitive advantage.Discover how podcasting allows you to reach a broader audience.Explore the convenience and accessibility of podcasting and the reasons why your potential leads prefer podcasting to video.Hear how podcasting opens doors for opportunities that expand your professional network and visibility within the coaching niche.Links and products mentioned in today's episode:
The Podcast Kit and Caboodle Giveaway. The event goes live on July 17th, and you can be notified FIRST when it's available. Click the link and head over to find out how you can go to the front of the line to get access first.
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:She's Got Content Facebook group:
Facebook
Twitter
Instagram
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
Please leave feedback or questions about this episode in the comment section below.
Subscribe to the podcastIf you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.
Leave us a review on Apple PodcastsIf you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of the show.
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In this episode, I'm going to show you how to come up with endless ideas for compelling content that your ideal audience will absolutely love. You'll never run out of content ideas in the future when you master how to do a brainstorming session and collect all your ideas in a place where you can access them in the future.
I'll tell you the secrets to set yourself up for success so you generate the most ideas during your designated time. It's important to plan this time with certain strategies in mind so you're not heading down rabbit holes that are not productive paths.
Additionally, ideas are lost too often because content creators have no one set place to put their ideas. Start with a designated content container and always put your content ideas into that one place. This way, you'll always have plenty of accessible sparks and ideas for coming up with magnetic new content for your audience whenever you want.
Tune in to this episode to learn how to produce an endless content stream for your business.
Don’t Miss Inside This Episode: How to set up your brainstorming sessions so you'll be able to create the most ideas for your future content.Discover how to remember the most important ways to set up for content idea success using the acronym, CONTENT.One surprising place to mine for content creation ideas that will guarantee your audience will love what you write about. HINT-they've already shown you what they like there.How to use Amazon to spark ideas for coaching groups and digital products.Links and products mentioned in today's episode:
If you liked these tips for content creation, head over to ShesGotContent.com/content and get your ToolKit/Workbook to "Never Run Out of Content Ideas."
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:She's Got Content Facebook group:
Facebook
Twitter
Instagram
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
Please leave feedback or questions about this episode in the comment section below.
Subscribe to the podcastIf you want to be notified every time a new episode is...
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How can content creation be like creating a big pot of homemade tomato sauce?
In this episode of the She's Got Content podcast, my guest, Health Coach, Fitness Instructor, and College Professor Christiane Schroeter, explains the similarities between making a big batch of homemade tomato sauce and high-quality content pieces.
Christiane discovered she had plenty of perfectly good content in the wrong social media platform where it wasn't being utilized effectively. So she created a system to showcase this great content in audio, video, and text formats and send it all out into the world to do its work.
Discover how Christiane grew her audience reach and her health coaching business with this strategy. With plenty of actionable tips and inspiration, this episode is a must-listen for anyone looking to up their content game.
Don’t Miss Inside This Episode: Learn how to create a high-quality piece of content, then repurpose it across multiple platforms to increase traffic to your website and build engagement with your audience.Discover how AI tools such as Chat GBT can assist you in creating content for your email newsletter and social media platforms.Gain valuable insights into how a small business entrepreneur can find flexibility and adjust course to create a more efficient and successful content marketing strategy.Unlock the secrets of creating engaging and high-quality visual content for Instagram, along with tips on how to use this content to start and grow a podcast that brings more value to your listeners.Links and products mentioned in today's episode:
"Content Repurposing: Unlock Your Inner Happy Healthy Hustler" Christiane's free guide to her content repurposing strategy so you can become a happy, healthy hustler, too.
About Christiane SchroeterAre you ready for your daily dose of positivity?
Christiane from Hello Happy Nest empowers you to start your happy healthy hustle and kickstart your Journey to Wellness! As a Food & Health Coach, she has transformed the lives of thousands of students! With her doctorate in Health Economics, her publications on food labeling & obesity, and her expertise as a fitness instructor, she has a wide area of experience.
Christiane's WebsiteHello Happy Nest
Connect With Christiane on SocialInstagram @hello.happy.nest
TikTok @hello.happy.nest
Happy Healthy Hustle Podcast
Facebook @HelloHappyNest
Connect with Christiane on LinkedIn
Christiane's YouTube Channel
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the
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In this week's episode of the She's Got Content podcast, host Melissa Brown interviews Sarah Whitbread, a web copy and brand voice specialist from the UK. Sarah shares tips on crafting an unforgettable online presence and being confident in your authenticity through her three C's of courageous web copy.
We discuss the importance of having a strong brand voice, understanding who you are through your values and goals, and the benefits of working with a copywriting expert to create effective web copy.
Tune in to learn how you can create an uncopyable online presence with your web copy so you can attract your just-right clients.
Don’t Miss Inside This Episode: Discover the three C's to crafting courageous web copy so you can create your own uncopyable online presence that converts ideal clients.Find out what's the one most important variable that you must get clear on first or any piece of your copy will miss its mark.How imposter syndrome might show up when you're thinking about writing copy and what you can do about it.Hear how Sarah weaves pop culture into web copy to help her clients have a truly uncopyable website.Links and products mentioned in today's episode:
Sarah's free Stand Up and Sell Out Swipe files are a web copy mini-masterclass.
Rachel Luna's book, Permission to Offend; The Compassionate Guide for Living Unfiltered and Unafraid
About Sarah Whitbread:Sarah Whitbread, Webcopy, UX and Brand Voice Specialist, is devoted to helping you craft an unforgettable online presence—so you truly have the confidence to stand up, and show the world who you are.
Sarah knows a sensational site will give you the courage to unleash your uniqueness—and liberate your life’s work. Her secret? Fearless, unapologetic webcopy that captures your voice in a way no one else can.
Sarah honed her craft under copy giants Alex Cattoni, Laura Belgray and Stefan Georgi. She’s an English graduate from Goldsmiths, University of London and has a First Class in Graphic Media from UCA. Before finding her calling as a copywriter, she worked for over a decade in the creative industry as a graphic designer and illustrator—but now it’s her words that paint an irresistible picture for her clients.
When not bringing your uncopyable message to light, you can spot this Renaissance woman flouncing around castles in the UK’s glorious Garden of England, or throwing colors on a canvas in her studio.
Sarah's WebsiteCheck out Sarah's beautiful website at SarahCopy.com. You, too, can have a gorgeous website with copy that speaks to your ideal audience -- just like Sarah. Keep the 3 C's in mind when you're creating your web copy!
Connect With Sarah on SocialConnect with Sarah on LinkedIn
Connect with Sarah on Instagram
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches...
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On this episode of the She's Got Content podcast, Dr. Melissa Brown sits down with Tishia Lee, also known as the Body Positive Fairy Godmother. Tishia shares her journey of self-love and body acceptance, and how she's using social media, specifically TikTok, to spread her message. Tishia shares how she experimented on multiple social media channels before finding a supportive community and success on TikTok.
The discussion also covers the challenges of promoting oneself and dealing with trolls and hate comments* on social media. Tune in for an insightful conversation on content creation and body positivity.
*Trigger Warning: This episode contains some themes that might be disturbing for some people. My guest talks about enduring comments from internet trolls who espouse self-harm for people of a certain body size. There is mention of an eating disorder and the word 'fat' is used in a non-pejorative way by my guest to describe herself. This warning is provided for those of you who find these themes and topics triggering,
Don’t Miss Inside This Episode: How all that's needed for a meaningful movement to ignite can be one sentence for those who hear it. In other words, one person can make a huge difference in the lives of many. Don't give up.How quickly and easily Tishia was able to create content that resonated with her audience on TikTok.The one big surprise she's discovered from the TikTok platform.The heart-breaking reason that Tishia sometimes needs to take a break from social media (and the response she receives when she returns to posting.)What one thing you need to keep top of mind when you are on the receiving end of negative comments and hate messages.Links and products mentioned in today's episode:
The app that Tishia uses to remove the Watermark from TikTok videos to repurpose on other platforms : SnapTik
The Body Positive Journal--download a free copy from Tishia's website.
Tishia Lee, The Body Positive Fairy GodmotherThe Body Positive Fairy Godmother, Tishia Lee, encourages women of all sizes to take up space confidently and comfortably with no apology. She knows if you don't take your space in the world, no one else can. And that would be a damn shame.
Tishia's WebsiteCheck out Tishia's website at Shining Self
Connect With Tishia on SocialConnect with Tishia on TikTok
Connect on Instagram
Connect on Facebook
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those...
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Do you hate marketing?
Are you constantly putting off the marketing tactics that the experts tell you MUST be done?
Are you drained by marketing strategies that stress you out and pull you too far out of your comfort zone so you're depleted just thinking about it?
Then you're in the right place. On this podcast episode, my guest Jade Francesca discusses her journey to joy with marketing which she calls Aligned Marketing.
If the marketing strategies taught by the gurus just aren't working for you, it may not be you that's the problem. Jade encourages you to figure out what marketing is best aligned for you and your business and not accept the one-size-fits-all marketing myths.
Tune in to hear more about Jade's personal journey and how she now helps others avoid the burnout she experienced. She encourages others to check in often with themselves and to choose to trust the process.
Don’t Miss Inside This Episode: Discover the concept of aligned marketing and stop doing marketing strategies that don't fit your business.Jade's 3 best tips when it comes to marketingWhy one size fits all advice fits no one.The importance of intuition and checking in with oneself to avoid burnoutThe one small shift creating affirmations that makes a big difference.Links and products mentioned in today's episode:
Aligned Marketing Membership
About Jade FrancescaJade Francesca is an advocate for self-discovery and alignment with business marketing strategy. She emphasizes the importance of listening to yourself and figuring out what works best for your own unique business needs.
With her guidance, she encourages entrepreneurs to empower themselves to become experts of their own businesses. Jade believes that this personalized approach to marketing and business ultimately leads to greater success and fulfillment.
Jade's WebsiteStrategize With Creativity
Connect With Jade on SocialConnect with Jade on Facebook
Connect with Jade on Instagram
Jade is on LinkedIn.
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out Melissa's social media sites:She's Got Content Facebook...
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Are you a coach or change agent? Do you have a message to get out there into the world? Would you like to have a way for more people to learn about you, your message, and the ways you can help your ideal dream clients?
Well, listen up, because this interview is for you.
Book coach, Candice L. Davis, dishes up a number of ways that writing your own book can earn more money for you and bring new opportunities your way.
Don’t Miss Inside This Episode: A proven strategy for coaches to fill their coaching slots by giving away their books.Why event hosts often choose authors over non-authors to fill speaking slots.How to choose your next (or your first) book topic when you've got multiple ideas all fighting for space in your head and calendar.Different ways to optimize your investment in your book when you're self-publishing.Check out the bonus clip for more additional out-of-the-box ways you can create multiple streams of income once you've got a book written.Links and products mentioned in today's episode:
Candice's free Jumpstart guide to help you figure out what book you want to write first.
Authors Ignited--Candice's group coaching program to get your book written.
About Candice L. DavisBook Coach Candice L. Davis helps experts go beyond the surface of their knowledge to reach their deeper wisdom and write a transformative book. She believes any book worth writing is worth writing well. It’s her mission to help you write a world-class book from a place of joy and delight and surprise yourself with how beautifully you can put your genius on the page. Candice is also the host of “Nothing but the Words,” the podcast that gives you insights and practical strategies to write the book you feel called to write.
Candice's Website and PodcastCandiceLDavis.com
Nothing But The Words Candice's Podcast
Connect With Candice on SocialConnect with Candice on Instagram
Connect with Candice on LinkedIn
Candice's YouTube Channel
Connect with Candice on Facebook
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites: -
It's been 3 months since I published an episode of the She's Got Content Podcast. I didn't plan to take a break, let alone this much time off from the show. In this episode, I share the sad truth about my absence and the lessons I learned while away.
Don’t Miss Inside This Episode: What happened in early February that shook my world and led to my 'disappearance' for 3 months this year.5 Lemons to Lemonade lessons I learned during this time away from the podcast.How you can apply my lessons to your podcast or content production.
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:She's Got Content Facebook group:
Facebook
Twitter
Instagram
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
Please leave feedback or questions about this episode in the comment section below.
Subscribe to the podcastIf you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.
Leave us a review on Apple PodcastsIf you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of the show.
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There are more than 400 million people around the world on Pinterest--people who are coming to Pinterest for inspiration. You can be one of those people that inspire somebody with your content.
And you don't have to worry that you're going to have to carve out a ton of time every day to tap into the traction of Pinterest. You could literally spend as little as an hour a week scheduling your Pinterest pins, and people will still be seeing your content months from now.
Finally, an easy and simple Pinterest strategy that makes sense for coaches and content creators! Mackenzie Armstrong held nothing back in this interview as we dove into all things Pinterest.
Don’t Miss Inside This Episode: The 3 different types of pins, how often to pin them, and which ones will lead a potential client back to your website.The longevity of pins on Pinterest vs other social media platforms--(hint--this blew me away)Which type of Instagram posts can be repurposed easily into a pin--make it once and use it on both platforms.Gold, silver, and bronze pins--what's the difference?Rich pins and how to get verified for rich pins.How much of your content vs other people’s content should you focus on pinning to your boards?Keywords and where to put themLinks and products mentioned in today's episode:
Get your Pinterest audit checklist from Mackenzie.
About Mackenzie ArmstrongMackenzie Armstrong is a former educator turned Pinterest strategist. In the words of Johnny from Dirty Dancing, “Nobody puts Baby in a corner,” instead of being the best-kept secret with hidden content in the corners of your website and social, Mackenzie teaches coaches and entrepreneurs with blogs and podcasts to fill their audience with ideal clients using Pinterest.
Mackenzie believes that Pinterest is an underutilized strategy for most businesses--especially coaches and podcasters.
You can feel relieved and confident using content you’ve already got (and everything you create in the future) to reach the right people without spending all your time posting.
Mackenzie's Website
Armstrong Virtual Solutions
Connect With Mackenzie on SocialConnect with Mackenzie on Linked In
Check out Mackenzie on Facebook
Follow Mackenzie on Instagram
About Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the...
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