Episodes
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In this special season finale of SHE-talks E-commerce, Lisa and Mel reflect on the highs, lows, and pivotal lessons of 2024. They share personal insights on managing challenges, pivoting when necessary, and fostering resilience in both business and life. It’s an authentic and inspiring wrap-up that provides real-world wisdom for e-commerce founders.
Lisa and Mel open up about the impact of running 16 events in six months, the evolving goals of SHE-com, and the power of a supportive team. They also discuss their most valuable lessons from interviewing powerhouse women on the podcast this year, from embracing bravery to focusing on what truly matters in business.
You’ll hear about:
✨ Team unity and mission: How having a strong mission and resilient team made all the difference during SHE-com’s most challenging year.
✨ Scaling back to scale up: Why Lisa and Mel are focusing on core business areas in 2025 and pausing some ventures that were non-essential.✨ Staying true to your why: The importance of knowing your business’s core purpose, shared by both Lisa and Mel, and podcast guests throughout the year.
✨ Fortune favours the brave: Lisa’s mantra and how risk-taking and resilience set successful entrepreneurs apart.
✨ All-in commitment: Every successful SHE-com guest shared an unwavering belief in their business and never gave up on their dreams.
✨ Finding balance: Why “battle rhythm” is essential for sustained business success, along with handling stress and avoiding burnout.✨ Favorite podcast moments: Lisa and Mel’s top guest episodes from 2024, featuring inspiring lessons from e-commerce trailblazers like Bianca from Our Cow and Kasey from Xali Organics.
Tune in as Lisa and Mel celebrate 2024’s challenges and triumphs, and get ready to approach the new year with renewed clarity, courage, and purpose.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In this episode of SHE-talks E-commerce, Heather Spierings, co-founder of Eye of Horus, shares her journey from family skincare business to a globally recognised, natural beauty brand.
Inspired by ancient Egyptian wisdom and modern, clean beauty standards, Eye of Horus offers high-quality, natural products that resonate with women worldwide. Heather discusses building a brand with her daughter Holly, balancing family and business, and staying true to their values in a competitive industry.
Heather talks about the challenges she faced scaling Eye of Horus, including product development, securing distributors, and overcoming personal and family hardships. She also shares her thoughts on entrepreneurship, intuition, and maintaining brand integrity.
You’ll hear about:
✨ The origin story: How a shared passion for natural beauty led Heather and her daughter Holly to create Eye of Horus, inspired by ancient Egyptian practices.
✨ Unique branding: Why Eye of Horus’s Cleopatra-inspired marketing made a huge impact at early expos and set them apart in the beauty industry.
✨ Navigating growth: The importance of establishing a strong local base before expanding internationally, and why Eye of Horus is cautious about outside investment.
✨ The power of intuition: Heather’s insights on trusting her gut in critical business decisions and why women’s intuition is essential in entrepreneurship.
✨ Overcoming adversity: How Holly’s health journey reshaped their priorities and strengthened their family’s bond, leading them to redefine success.
Tune in to learn how Heather turned ancient inspiration into a modern beauty brand and why trusting her intuition has been key to Eye of Horus’s success.
This episode is brought to you by ShipStation
Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer!
With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster.
Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!
Resources and Links:
Visit Eye of Horus to explore their range of products.
Follow @eyeofhoruscosmetics on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In this episode of SHE-talks E-commerce, Catherine Cervasio, founder of Aromababy, shares her journey of building one of Australia’s first natural baby skincare brands nearly 30 years ago. As a trailblazer in the eco-conscious baby market, Catherine discusses the evolution of consumer awareness and the importance of authenticity and ingredient transparency in today’s beauty industry.
Catherine reflects on balancing family and business, navigating international expansion, and preparing for a future exit. She also shares valuable insights into her passion for natural formulations and IP protection, highlighting her future projects that connect her love of sustainable ingredients and beauty.
You’ll hear about:
✨ The origin story: How Catherine’s personal needs as a mother led her to create Aromababy, pioneering natural baby skincare in Australia.
✨ Adapting to change: How the baby care market has evolved and how consumers today are more informed and eco-conscious than ever.
✨ Building brand equity: Catherine’s approach to IP protection, brand equity, and the potential for a meaningful exit strategy.
✨ Navigating wholesale and export: Tips on balancing domestic and international distribution, working with large retailers, and the nuances of dealing with global distributors.
✨ Personal resilience: Catherine’s experience balancing entrepreneurship with motherhood, going through a divorce, and raising two sons as a single mother.
✨ Defining success: Catherine’s vision of success as personal freedom and space for joy - a perspective gained after nearly three decades of entrepreneurship.
Tune in to learn how Catherine turned her entrepreneurial spirit into a trusted, longstanding brand and why she believes in creating a business that provides freedom and purpose.
Resources and Links:
Visit Aromababy to explore their range of products.
Follow @aromababyofficial on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In this episode of SHE-talks E-commerce, Karen Tan, founder of OhGigi, shares her inspiring journey from architecture to launching her eco-friendly toothpaste powder brand. She discusses why she decided to remove toxins from her lifestyle and how she developed her innovative toothpaste powder to offer a sustainable, chemical-free alternative.
Karen talks about the challenges she faced transitioning from being an architect to an entrepreneur, including product development, educating the market, and navigating the complexities of e-commerce. She also shares how her focus on health and sustainability sets her apart from competitors.
You’ll hear about:
✨ The origins: How Karen’s health journey inspired her to create OhGigi and shift to a toxin-free lifestyle.
✨ Toothpaste reimagined: Why Karen chose to create a powder-based toothpaste and the behaviour change challenges that came with it.
✨ Navigating growth: The hurdles of scaling a handmade business, managing production, and the importance of tenacity.
✨ Education and brand building: How Karen uses education to create awareness and drive sales for her niche product.
✨ Making an impact: Karen's journey to securing a major national distributor and her plans for international expansion.
✨ Personal success: Karen’s definition of success, which goes beyond financial gains and focuses on building a business aligned with her health and values.
Tune in to learn how Karen turned her personal challenges into a thriving business and how her innovative approach to health and sustainability is disrupting the oral care industry.
Resources and Links:
Visit ohGiGi to explore their range of products.
Follow @ohgigi.co on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In this episode of SHE-talks E-commerce, Chloe de Winter, founder of Nala, shares how she’s transforming the lingerie industry with her bold, body-inclusive brand. Nala is redefining what it means to feel confident in your skin, offering stylish, comfortable bras for women of all shapes and sizes.
Chloe opens up about the challenges of launching a business in a crowded market, how Nala’s daring brand identity helps them stand out, and why inclusivity is at the heart of everything they do. She also talks about navigating the realities of growing an e-commerce brand while balancing motherhood and her partnership with co-founder and husband.
You'll hear about:
✨ The power of bold branding: Why Nala’s colourful, edgy aesthetic is a breath of fresh air in a world of beige, and how it draws customers in.
✨ Inclusivity in action: How Nala’s commitment to body diversity goes beyond marketing, with an extended size range that includes up to a J cup, and plans for more.
✨ Fit Guide innovation: Learn how Nala’s Fit Guide revolutionises online bra shopping by helping customers find the perfect fit based on real body types.
✨ Viral campaigns: The story behind the viral "Sorry to Offend You" breastfeeding campaign, how it sparked conversation around public breastfeeding, and what it did for Nala’s brand recognition.
✨ Scaling smart: How Chloe and her team are preparing to enter David Jones and begin Nala’s expansion into wholesale, while keeping their DTC roots strong.
✨ Balancing it all: Chloe’s candid take on juggling a growing business, a new baby, and a marriage that’s also a business partnership.
This episode is full of insights on building a standout brand, creating products that truly serve customers, and embracing the chaos of entrepreneurship. Chloe’s journey is a reminder that taking risks and staying true to your values can lead to incredible success.
This episode is brought to you by Locad
Locad is changing the face of end-to-end fulfillment solution across Southeast Asia and Australia! Designed to champion the merchant, e-commerce brands can experience a simplified plug-and-play solution, seamlessly connecting to multiple marketplaces enabling distributed fulfillment. With Locad, welcome your brand in the ecosystem of convenience & jump the ship to scalable fulfillment with their reliable tech stack, built to keep the engine running!
Website: https://golocad.com/
Resources and Links:
Visit Nala to explore their range of products.
Follow @wear_nala on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In this episode of SHE-talks E-commerce, Jess and Stef Dadon, co-founders of TWOOBS, share their journey from launching sustainable, vegan footwear brand at New York Fashion Week to growing a successful direct-to-consumer (DTC) business that challenges conventional fashion norms.
The sisters reveal how their love for bold, playful designs has shaped the TWOOBS brand, while balancing their deep commitment to sustainability. They candidly discuss the lessons learned from opening a bricks-and-mortar store in Byron Bay and how they navigate the challenges of growing a business without compromising their values.
You'll hear about:
✨ The early days: How TWOOBS was launched guerrilla-style at New York Fashion Week, and what that taught them about brand storytelling.
✨ Bricks vs. Clicks: Why running a physical store is completely different from an e-commerce business, and the hard lessons they've learned along the way.
✨ Building credibility: How getting stocked in major retailers like David Jones helped establish their brand, and why they ultimately returned to a DTC model.
✨ Sustainability with fun: How TWOOBS stays true to its eco-friendly, vegan roots while keeping the brand playful and accessible.
✨ Work culture wins: The benefits of implementing a four-day work week and the importance of creating a happy, healthy workplace.
✨ Global ambitions: TWOOBS’ trials with expanding into the US and UK, and how they’re finding the right international market fit.
This episode is packed with actionable insights on brand building, sustainability, and navigating the ups and downs of entrepreneurship from two inspiring SHE-compreneurs. Jess and Stef's story is a perfect reminder to balance business growth with personal fulfilment.
This episode is brought to you by MYOB
MYOB is a business management platform that lets you focus on your business, not your admin. Manage your finances, including invoicing, expenses, payroll, inventory and tax in one place, saving you time and money. For a limited time, SHE-com listeners can grab this exclusive deal: But 1 month, get 6 months free*. Click here to get started today. *Terms and conditions apply.
Resources and Links:
Visit Twoobs to explore their range of products.
Follow @twoobs on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In this episode of SHE-talks E-commerce we chat with Ashya McDonald, the founder of Full Bums Swimwear. Ashya’s brand was partially born out of a casual joke, which she has since grown into a booming swimwear company catering to women seeking fuller coverage.
Ashya shares her incredible journey of transitioning from running traditional businesses with her husband to launching her first e-commerce startup that brings stylish swimwear for real women.
From navigating the challenges of finding the right manufacturer to walking the international runway at Miami Swim Week, Ashya’s story is filled with valuable insights. She discusses her approach to building a brand that resonates with her audience, staying lean while scaling, and the importance of trusting your gut in business.
We dive into:
✨ The birth of Full Bums: How a casual joke turned into a successful swimwear brand that meets the needs of women who want more bum coverage
✨ Early challenges: How Ashya navigated the tricky process of finding the right manufacturer and starting a brand from scratch.
✨ Miami Swim Week: Ashya’s experience showcasing her brand internationally and how she leveraged PR to build buzz in Australia.
✨ Seasonal sales struggles: How she tackled cash flow challenges and plans to generate income year-round with strategic growth into the Northern Hemisphere.
✨ The Try Before You Buy approach: How this strategy boosted conversion rates and built trust with customers by allowing them to try swimwear before committing to a purchase.
✨ Building a community: Collaborating with Australian artists to create unique swimwear prints, engaging with brand ambassadors, and fostering a loyal customer base.Join us for an inspiring episode as Ashya shares her entrepreneurial wisdom, offering practical takeaways for those looking to build a meaningful and profitable brand in the e-commerce space.
This episode is brought to you by ShipStationAre you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer!
With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster.
Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!
Resources and Links:
Visit Full Bums Swimwear to explore their range of products.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In this episode of SHE-talks E-commerce, we sit down with Melissa Wilkinson, founder of Personalised Favours, a company known for its unique personalised gifts. Melissa shares her inspiring journey of starting the business as a side hustle while working full-time, eventually growing it into a booming brand that’s loved around the world.
From starting with just a laser engraver and working out of her garage, to now managing over 2000 SKUs and fulfilling massive corporate orders for brands like Porsche and Lamborghini, Melissa's story is full of invaluable insights for anyone looking to scale their e-commerce business.
Melissa opens up about the unexpected twists and challenges along the way, including how winning a laser engraver at a trade show was the catalyst that led her to quit her day job and go all-in on her dream. She also shares the lessons learned from international expansion, navigating brand growth, and maintaining a diverse, happy team of 50 to 70 employees.
We dive into:
✨ The early days: How Melissa started Personalised Favours as a side hustle while still working full-time.
✨ Scaling challenges: From working out of a garage to moving into a 1,800 square metre warehouse with 12 laser engravers.
✨ Winning moments: How Melissa won her first engraver and used it to transform her business.
✨ Corporate orders: Fulfilling personalised gift orders for Porsche, Lamborghini, and Australian Idol.
✨ International expansion: Melissa’s lessons from entering the U. market, including the branding challenges of selling to different countries.
✨ Peak season madness: Juggling 2000SKUs…and what happens when Melissa sells out of stock
Join us for an insightful episode filled with practical tips and entrepreneurial wisdom from Melissa Wilkinson, a true SHE-com success story.
Resources and Links:
Visit Personalised Favours to explore their range of products.
Follow @personalised_favours on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In this episode of SHE-talks E-commerce, we chat with Clare, the founder of Bon Maxie. Clare has transformed the world of accessories with a massive range of functional bags, wallets and more. What began as a maternity leave project has now become a thriving e-commerce business, nine years in the making.
During our conversation, Clare shares how she turned personal frustrations into business opportunities, from struggling to find her other earring to developing functional yet fashionable solutions that solve everyday problems. Clare dives into the challenges of growing Bon Maxie while balancing life as a new mother, dealing with her son's health complications, and managing a fully remote team.
We also get a behind-the-scenes look at Clare's website strategy, the importance of showing products in action, and how being the face of her brand has deepened the connection with her customers.
We dive into:
✨ Product Development with Purpose: How Clare involves customers in the product creation process and why listening to their feedback is essential to Bon Maxie’s success.
✨ Remote Team Management: The pros and cons of leading a fully remote team and the flexibility it offers for both Clare and her staff.
✨ The Power of Being the Face of Your Brand: Clare discusses how showing up authentically on social media has helped build customer loyalty and trust.
✨ Stock Challenges: Navigating the balance between producing enough to meet demand and avoiding overstock, and the lessons Clare has learned along the way.
Join us for this insightful conversation filled with actionable tips on product development, e-commerce strategy, and balancing motherhood with entrepreneurship.
This episode is brought to you by ShipStation
Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer!
With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster.
Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!
Resources and Links:
Visit Bon Maxie to explore their range of products.
Follow @bonmaxie on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In today’s episode we’re doing something a little different! Join Mel Haque and Gabi Saper (founder of CMY Cubes and Chief of Growth at SHE-com) as they reflect on the highlights from SHE-com LIVE 2024. With over 300 female founders and 40 speakers, the event was packed with powerful business insights, from navigating viral moments to embracing long-term growth strategies.
Gabi shares her unique perspective on key speakers and how their lessons apply to every stage of your entrepreneurial journey. From Lisa Curry’s focus on long-term vision to Livia Wang’s reflection on the balance between success and time, this episode is filled with gold nuggets for anyone in e-commerce.
We dive into:
✨ The Big Takeaways from SHE-com LIVE: What made the event so impactful, and why over 300 women flew in to attend.
✨ Incredible Female Founders: Hear about Dani from Kulani Kinis and her ninja-like ability to get her products into the hands of celebrities; and Livia Wang, whose billion-dollar business story reminds us to never lose sight of what really matters.
✨ Growth Mindset: Insights from Lisa Curry on how to plan for long-term success and why it’s important to “be prepared to be led.”
✨ Turning Failures into Wins: How Jess from Twoobs flipped a failed New York Fashion Week campaign into a viral marketing success story.
✨ Navigating E-Commerce: The importance of diversifying sales channels—whether it’s leveraging Amazon or reducing dependence on platforms like Meta.
Tune in for an episode filled with actionable insights, candid reflections, and a behind-the-scenes look at one of the most empowering e-commerce events of the year.
This episode is brought to you by next3pl
next3pl are an Australian based 3PL specialising in ecommerce and On-line Retail fulfilment tailored to individual customer requirements from startup to rapidly growing multi-national retailers.
next3pl have their head office and main facilities in Sydney, but also warehouses around Australia and 8 countries globally, allowing them to offer a unique, low cost, single site or multi-region 3PL solution, with a range of market leading benefits wrapped in.
Find out more at next3pl
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In this episode of SHE-talks E-commerce, we’re thrilled to meet Dani, the founder of Merry People, which has taken the world by storm with its stylish yet functional gumboots.
Dani opens up about some of the unique challenges she’s faced along the way, including how Merry People was one of the first to bring on-trend gumboots to the market—and how they’ve dealt with competitors and copycats since. Dani shares her insights on dealing with copycats with grace and strategy, and provides practical advice on how to protect and differentiate your own brand.
We also dive into Merry People’s international expansion, particularly their entry into the US market. Dani discusses the realities of growing overseas and why it’s important not to assume that success in one market guarantees success in another.
We also talk about the reason why Merry People never goes on sale. Dani shares her philosophy behind maintaining premium pricing and how it contributes to the brand’s long-term success.
We dive into:
✨ Dealing with Copycats: How Dani navigated the challenges of competitors copying Merry People’s designs and the strategies she used to stay ahead.
✨ International Growth: The highs and lows of expanding Merry People into overseas markets like the US, and the lessons learned along the way.
✨ The No-Sale Strategy: Why Merry People never goes on sale, and how this approach helps maintain the brand’s value and integrity.
✨ Balancing Business and Motherhood: Dani shares her experience of growing a successful brand while being a new mum of two.
This episode is brought to you by ShipStation
Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer!
With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster.
Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!
Resources and Links:
Visit Merry People to explore their range of products.
Follow @merrypeople on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In this episode of SHE-talks E-commerce, we dive into the inspiring journey of Fleur Richardson, the co-founder of Leina & Fleur, a clothing label that’s making waves in the Australian fashion industry. With an impressive production of 35,000 garments a year, all made in Australia, Leina & Fleur is redefining what it means to create sustainable, high-quality fashion locally.
Fleur shares the secrets behind their weekly capsule collections of limited edition clothing and how they’ve built a loyal customer base with over 25,000 glowing reviews placing them in the top 1% of JudgeMe company websites in Australia.
But it’s not just about the numbers. In today’s episode, we also explore the challenges of managing a business partnership, recognising when it’s time to part ways, and navigating the overwhelming aspects of running a successful fashion brand.
We dive into:
✨ The Numbers Behind the Brand: How Leina & Fleur produce 35,000 garments annually, all in Australia, and what it takes to maintain such a high standard.
✨ Weekly Capsule Releases: The strategy and creativity behind releasing limited edition clothing collections every week.
✨ Building Customer Loyalty: The importance of reviews and how Leina & Fleur achieved over 25,000 reviews with a 98% retention rate.
✨ The Reality of Business Partnerships: Fleur discusses the highs and lows of working with a business partner and the process of exiting a partnership when it’s no longer working.
✨ Handling Overwhelm: Tips and insights on managing the pressures and challenges of running a rapidly growing fashion label.
Tune in for an episode packed with insights on fashion, business partnerships, and the art of building a successful, sustainable brand in today’s competitive market.
Resources and Links:
Visit Leina & Fleur to explore their range of products.
Follow @leinaandfleur on instagram for their latest releases and advice.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In today’s episode of SHE-talks E-commerce we have a ripper of a chat with the incredible Renee Moore, founder of Cinch Skin.
Renee’s story begins with an idea that many thought was impossible—a 5-in-1 beauty product. Faced with scepticism from manufacturers who couldn’t understand why she’d want to sell one product instead of five, Renee persevered, got her product made, and successfully pitched it to Priceline, securing national distribution.
But the story doesn’t stop there. Renee realised that relying on one major retailer for 80% of her business was risky. So, she made a gutsy decision to pull Cinch Skin out of Priceline and shift her focus to direct-to-consumer (D2C) sales through her e-commerce website. The results? A whopping 43% increase in sales, with 80% of the business now coming from D2C and only 20% from wholesale.
Join us as Renee shares her journey, the challenges she faced, and the strategies that led to her remarkable success.
We dive into:
✨ The Big Idea: How Renee came up with the concept for a 5-in-1 beauty product and the challenges she faced in getting it manufactured.
✨ Pitching to Priceline: The story behind how Renee got her innovative product ranged nationally
✨ The Bold Decision: Why Renee decided to pull out of Priceline and shift her focus to D2C sales, despite the risks.
✨ E-commerce Success: How Cinch Skin’s e-commerce sales have grown by 43% since making the switch from wholesale to D2C.
✨ Lessons Learned: Renee shares valuable insights on the importance of diversification and building a strong D2C channel.
Tune in to hear Renee’s inspiring story and learn how strategic decisions can transform your business!
This episode is brought to you by ShipStation
Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer!
With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster.
Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!
Resources and Links:
Visit Cinch Skin to explore their range of skin care products.
Follow @cinchskin on instagram for their latest releases and advice.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In today’s episode of SHE-talks E-commerce, we are thrilled to chat with Vanessa Gray Lyndon, founder and formulator of Vanessa Megan Skincare, a brand that has revolutionised the natural beauty industry.
Vanessa’s journey from experimenting with skincare in her kitchen to running a globally recognised brand is a testament to passion, perseverance, and the power of education.
We dive deep into the challenges she faced as an "accidental entrepreneur," the importance of staying true to your brand’s values, and how her personal experiences have shaped the philosophy behind Vanessa Megan Skincare.
Whether you're an aspiring entrepreneur, a beauty enthusiast, or someone looking to grow your e-commerce business, this episode is packed with valuable insights and inspiration.
We dive into:
✨ From Markets to Multimillions: The story of how Vanessa started selling her products at local markets, and how the lessons she learned there helped her turn her small business into a global brand.
✨ The Power of Education: The importance of educating consumers about what they’re putting on their skin and how this has been the backbone of Vanessa’s brand.
✨ The Role of Awards in Building Trust: How Vanessa strategically uses awards and certifications to build credibility and trust with her customers.
✨ Manufacturing in Australia: Why Vanessa insists on manufacturing her products locally and the challenges that come with it.
✨ Scaling Smartly: The decision to scale back and focus on what you do best, without trying to offer everything to everybody.
Join us for this doozy of an episode as Vanessa shares her wisdom, passion, and the secrets behind taking her business from the markets into multi-million dollar empire.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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In today’s episode of SHE-talks E-commerce we meet Katherine Ruiz, founder of People Haircare and a trailblazer in the hair care industry.
From embracing her curls to launching a successful brand in Coles, Katherine’s journey is a testament to the power of self-belief, strategic partnerships, and staying true to your values.
Whether you’re just starting out or scaling your e-commerce brand, there’s something in this episode for everyone!
We dive into:
✨ Getting into Coles: Katherine talks about how she managed to get People Haircare into 800+ Coles stores right from the start.
✨ Katherine’s Personal Hair Journey: Katherine opens up about how her lifelong relationship with her curls led her to create People Haircare.
✨ The Brand’s Unique Identity: How Katherine’s background influenced the creation of a bold, fun, and unique look for People Haircare.
✨ Navigating the Challenges of Supermarket Sales: From handling deep discount promotions to maintaining product quality, Katherine shares the highs and lows of competing in a crowded market.
✨ The Importance of PR and Publicity: How partnering with an agency like Hive Publicity helped elevate People Haircare’s brand presence.
✨ The Role of a Reliable Manufacturer: Katherine emphasises the importance of having a strong relationship with a manufacturer.
This episode is brought to you by ShipStation
Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster.
Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!
Resources and Links:
Visit People Haircare to explore their range of hair products.Follow People Haircare on Instagram for the latest updates and inspiration.Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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We are thrilled to bring you an exciting episode today with Anna and Anika from Ringers Western. These inspiring SHE-compreneurs have taken their love for the country and turned it into a thriving western wear brand. Join us as we delve into their journey from the Kimberleys to creating a nationwide sensation.
We chat:
✨ The Beginnings: Growing up on a cattle station in the Kimberleys and how it shaped their entrepreneurial spirit.
✨ Transition to Fashion: How they pivoted from cattle to creating a brand that fills a gap in the market.
✨ Challenges and Successes: Navigating the hurdles of starting a clothing brand with no prior experience and scaling it to success.
✨ The Power of Collaborations: From rodeo shows to major sporting teams, how strategic partnerships have boosted their brand.
✨ Customer Connection: The importance of staying true to their roots and maintaining a personal touch with their customers.
✨ Marketing Strategies: The role of social media, influencers, and customer service in their growth.
✨ Future Plans: What's next for Ringers Western, including potential expansion to the US market.This episode is brought to you by Social Snowball - a trusted SHE-com partner for enhancing your e-commerce marketing.
If you're looking to boost your word-of-mouth marketing and drive more sales, Social Snowball is the tool you need. With Social Snowball, you can turn every customer into a brand ambassador effortlessly. Automate your affiliate program and watch your customer base grow organically. Visit Social Snowball to learn more about how they can help you supercharge your marketing strategy.
Resources and Links:
Visit Ringers Western and explore their extensive range of Western wear.Follow Ringers Western on Instagram for updates and inspiration.Discover how Social Snowball can enhance your marketing efforts at socialsnowball.io.Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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Welcome back to SHE-Talks E-commerce! This week, Lisa Jones and co-host Mel chat with the fabulous Kasey, the brains behind Xali Organics. Imagine launching a brand and hitting eight figures in just two years! Kasey spills the tea on how she did just that, selling a product every three minutes. We dive into her journey of building Xali Organics from the ground up, creating everything on Canva, and going viral with the infamous 'lash chop' moment. If you're looking to get the real, unfiltered scoop on growing a brand, especially in the e-commerce and beauty scenes, this episode is a must-listen.
Key Takeaways
Keep It Real: Kasey shares how staying authentic to her brand values, even on a shoestring budget, made all the difference.Think Outside the Box: From DIY branding to daring marketing stunts like the 'lash chop,' Kasey proves that creativity trumps budget every time.Viral Magic: Learn how a bold move, like cutting off your eyelashes, can skyrocket your brand's visibility and build trust with customers.Growing Pains: The discussion covers the ups and downs of scaling production and ensuring quality, highlighting the importance of the right partners.To Retail or Not?: Kasey talks about weighing the pros and cons of taking Xali Organics from a strong online presence to potential retail expansion.Notable Quotes
"Being scrappy isn't a bad thing; it's about getting your idea out there and refining it as you grow." - Kasey"Our business growth wasn't planned, but once we started, we saw the potential and kept pushing." - Kasey"Success for me is waking up and loving what I do every day, and providing that same environment for my team." - KaseySponsored by:
Locad: Locad is your trusted SHE-com partner for e-commerce success in fulfillment. With their seamless fulfillment process, Locad lightens your workload and supercharges your productivity. Covering everything from pick, pack, and ship, Locad has you covered every step of the way. Head to golocad.com to learn more about scaling your business further.Additional Resources
Xali Organics Website: xali.comFollow Xali Organics on Instagram: @xaliorganicsGet Tickets for SHE-com Live: Join us for an epic event packed with inspiring speakers and the chance to connect with fierce women in business.Loved this episode? Want more tips and tricks for blowing up your e-commerce brand? Slide into our DMs on Instagram @shecom.co with the word "grow," and our fab team will help you kickstart your journey to success.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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Hello, beautiful listeners, and welcome back to another episode. Today, we are girl-crush excited to share an inspiring conversation with Bianca Tarrant, co-founder of Our Cow. Bianca's journey is a testament to resilience, innovation, and disruptive thinking in the face of adversity.
In this episode, Bianca shares the remarkable story of how Our Cow was born out of the devastation of bushfires and droughts in 2019. From selling their first steer on Facebook to building a thriving multi-million dollar business with 50,000 customers, Bianca and her partner Dave have revolutionised the meat industry by offering a subscription-based model that ensures fair prices for farmers and quality products for customers.
We chat about:
✨ Overcoming Adversity: How Bianca and Dave turned a natural disaster into an opportunity to innovate and support their community.
✨ Building from Scratch: The challenges of starting a business with no prior experience in butchery, marketing, or logistics.
✨ Subscription Model Success: The benefits of a subscription model for business stability and customer retention.
✨ Equity Crowdfunding: How Our Cow raised $4 million through two successful equity crowdfunding campaigns, bringing in nearly 2,000 shareholders who are passionate about their mission.
✨ Logistics Mastery: The complexities of setting up a national distribution network for refrigerated products and maintaining quality control.
Join us as we dive into the story of Our Cow, exploring the highs and lows of building a business that not only supports farmers but also brings high-quality meat products directly to consumers' doors.
This episode is bought to you by ShipStation - a trusted SHE-com partner for your e-commerce shipping and fulfilment.
ShipStation: Simplify your e-commerce fulfilment with ShipStation's robust shipping software. Seamlessly connect global marketplaces and couriers, automate shipping rules, and efficiently manage more packages. This powerful tool optimises your shipping process, saving time and reducing errors. Enhance your e-commerce journey with streamlined operations and increased customer satisfaction. Use code SHECOMSUCCESS for an extra free month at ShipStation.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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Today we are excited to share this episode with a remarkable SHE-compreneur, Lauren Roe, founder of I Love Linen. Lauren, like many of us, juggles the demands of building a business while managing family life. This episode will give you invaluable insights to help you navigate this balance.
I Love Linen, a thriving eight-figure business with a team of 12, has been Lauren’s labour of love for over a decade. Lauren opens up with humility and vulnerability about the challenges she has faced and the lessons she has learned along the way.
We chat:
✨ The creative struggle: How solving a problem and creating a brand doesn’t always prepare you for running a business
✨ Backend systems: The impact of neglecting them and how Lauren has addressed them
✨ The global debate: Why going global isn’t always the right move for every brand and how I Love Linen made that decision
✨ Social media success: Building an in-house content creation team, defining content pillars, and creating hook-worthy content to keep their brand top of mind
Lauren’s journey and insights will resonate with many of our listeners who are navigating similar paths. Join us as we dive into the inspiring story of I Love Linen and learn practical strategies for balancing creativity, business growth, and effective social media management. Let’s jump in and chat with Lauren!
This episode is brought to you by Locad - a trusted SHE-com partner for your e-commerce success in fulfilment.
If you're a business owner juggling multiple tasks and striving for growth, you understand the importance of efficient fulfilment services. And that's where Locad helps you drive growth with ease. With Locad's seamless fulfilment process, they are sure to lighten your workload and supercharge your productivity. Covering everything from pick, pack and ship, Locad's got you covered every step of the way. Head to golocad.com to find out more about how they can help you scale your business further.
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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This week we’re joined by Jasmine from FixBIOME, who turned her painful four-year struggle with severe gut issues into an e-commerce success story. After developing a solution for her own health problems, Jasmine realised her innovation could help others and FixBIOME was born, now a multi-million dollar business transforming lives worldwide.
In this episode, Jasmine shares her journey from personal pain to business triumph, revealing key strategies behind FixBIOME’s success. We’ll explore the challenges of explaining complex products in simple terms, managing intricate supply chains, and why FixBIOME’s US manufacturing is crucial.
We chat:
✨ How Jasmine’s personal health journey inspired FixBIOME
✨ Effective communication: simplifying complex product information for customers
✨ Navigating complex supply chains for innovative products
✨ The power of organic education pieces as marketing tools
✨ Engaging and educating customers before making a sale
And yes, we do talk a fair bit about poo! Join us on SHE-Talks E-Commerce as we discuss how FixBIOME is changing lives and unpack practical insights for your e-commerce journey.
You can find FixBIOME at @fixbiome and https://shop.fixbiome.com.au/
This episode is brought to you by Online Retailer - Australia’s Largest Ecommerce Conference and Expo
Offering the largest range of retail industry tailored education, networking events and solution providers, giving YOU the opportunity to learn, connect and engage with the BEST of global ecommerce.
With your free expo registration, you can discover the solutions to your biggest business problems with access to 140+ solution providers on the expo floor, as well as attend 6 stages, including the SHE-com stage!
With a Premium Ticketed Conference also available we have a special 20% discount for our members. Use the code SHECOM while you’re registering for the 2 Day Conference Pass (Retailers Only).
Register now to take advantage of this special offer via (onlineretailer.com)
Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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