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Leaders Founders behind Ouai, Good Girl Snacks, Heaven Mayhem, Hedley & Bennett, and more share the expensive, embarrassing, and clarifying mistakes that taught them how to build stronger businesses.
For more from these leaders click here
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Sara Sugarman turned her familyâs rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself.
For more on Lulu and Georgia and show notes click here
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After tracing her own chronic skin and hair issues back to hard water, Karlee Zhang partnered with Omer Ozener to build Hello Klean on just ÂŁ60,000 of personal savings. By educating consumers on an invisible problem and leveraging a âfree trialâ strategy, they created a new âshower careâ category that now boasts more than 90,000 active subscribers.
For more on Hello Klean, in show notes, click here.
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Sign up for your FREE Shopify Trial here.
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Dr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the unglamorous eight-year grind behind that overnight success: five prototypes, three bad partners, and a one-to-one credibility-building strategy that eventually landed him in Cristiano Ronaldoâ's training room.
For more on Therabody and show notes click here
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Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure businessâ and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek.
For more on 437 and show notes click here
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Sean Reyes noticed that every shock absorber looks identical from the outsideâand none of the automotive brands detail whatâs actually inside. So he built ShockSurplus, an education-first automotive parts company that turned that information gap into a bootstrapped, eight-figure business.
For more on Shock Surplus and show notes click here
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Former comedy writer Bette Bentley built Skimpiesâthe worldâs first liner designed specifically for leggingsâinto a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platform like an interactive group chat. This innovative founder breaks down how she embraced raw authenticity to collapse the traditional sales funnel, handle extreme burnout, and turn a grueling six-month streaming schedule into a $60,000 warehouse livestream.
For more on Skimpies and show notes, click here.
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When Jing Gao launched Fly By Jing, she wasnâ't just selling chili crispâshe was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders.
For more on Fly By Jin and show notes click here
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We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot?
We've put together the playbook for the hardest decisions to make in businessâthe leap, the kill, the walk-away, and the quiet voice you almost ignored.
Featuring Catherine Goetze (Physical Phones), Melanie Bender (LORE), Jing Gao (Fly By Jing), AC Hampton (Supreme Ecom), Melissa Palmer (OSEA), Kevin and Jin Chon (Coop Sleep Goods), Aishwarya Iyer (Brightland), Matt Hassett (Loftie), Vy Nguyen (Avocado Green), Drew Scott (Lone Fox), Sean Reyes (Shock Surplus), Carmen Dianne and Kara Still (Prosperity Market), and Sara Sugarman (Lulu and Georgia).
For more: https://utm.io/upFkvSubscribe and watch Shopify Masters on YouTube!
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Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-consumer powerhouse.
For more on Figs and show notes click here
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Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy.
For more on Arey and show notes click here
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Sign up for your FREE Shopify Trial here.
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Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.
For more on Coop Sleep Goods and show notes click here
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Krysten Kauder built Candierâa bold, irreverent candle brand with names like âGirl, You Need to Calm the F Downââinto a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.
For more on Candier and show notes click here
Subscribe and watch Shopify Masters on YouTube!
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Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical PhonesâBluetooth landlines designed to replace smartphone habitsâgenerated $800K in its first year and turned a personal frustration into a full-blown cultural movement.
For more on Physical Phones and show notes click here
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She built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore â a biotech skincare company backed by peer-reviewed NAD+ research â and she's throwing out the beauty playbook.
No influencer deals. No aspirational campaigns. She's sending free product to Reddit strangers, asking for the honest truth, and betting that real science doesn't need hype to win.
In this episode:
Why she left a board seat to run one more brand How a 28-day Reddit trial beat any influencer campaign The products she cut from her own line â and why What 30 years at Aveda, the Body Shop, and Fekkai taught her about what's broken in beauty Why she hates the word "aging" and refuses to sell fearFor more on Aramore https://www.shopify.com/blog/aramore-reddit-skincare-science?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!
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The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads.
For more on Feel Goods and show notes click here
Subscribe and watch Shopify Masters on YouTube!
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Twelve founders building on Shopify reveal exactly how theyâre using AI right nowâthe tools, the tactics, and where to draw the line. Hereâs the playbook being written in real time by the founders of Figs, Therabody, The Black Tux, Loftie, and more.
For more details on this episode and show notes click here
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Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutterâs top alarm clock pick six years in a row.
For more on Loftie and show notes click here
Subscribe and watch Shopify Masters on YouTube!
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She had 18 million followers, a product idea born from panic attacks, and zero paid ad spend on launch day. Within 24 hours, Hugz was sold out. Lexi Hensler built Give Hugz â a line of weighted stuffed animals designed to trigger deep pressure stimulation â by turning her own battle with anxiety into a brand now tripling sales year over year. But before Hugz existed, there was Lexi Llama: a merch line that launched a Christmas sweater one week before Christmas, promised worldwide delivery without knowing what international shipping cost, and ended with all four co-founders hand-signing apology cards at 2am. Every mistake became a blueprint.
In this episode, Lexi breaks down exactly how she built a brand that now stands on its own â where customers show up having never heard of Lexi Hensler:
Why she capped the Hugz launch at 3 SKUs â and how starting with 8 nearly sank her first brand The Goldilocks weight (4 pounds) and why glass beads won over rice and flaxseed (hint: mold, maggots, and microwaving) How vulnerability in content converts better than follower count â and what she told other creators who couldn't figure out why their merch wasn't selling Why all four co-founders took zero salary for years, and what that looked like day to day How she navigates the line between sharing and oversharing â including the engagement decision she almost posted and didn't Why their scrappy two-person phone shoots often outperform the ones with a full professional crewHugz donates 10% of every purchase to mental health charities â and Lexi has personally visited every partner organization they've worked with. This is the story of getting it wrong first, and building something that outlasts you because of it.
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For more on Hugz: https://www.shopify.com/blog/hugz-creator-led-mental-health-brand?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastSubscribe and watch Shopify Masters on YouTube!
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Lone Foxâs Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model canât be copied.
For more on Lone Fox and show notes click here
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