Episodes
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Today's episode I'm joined by the wonderful Chloe from Mend Nutrition.
Chloe is a nutritionist who is bringing a new perspective on nutrition and health by considering every facet that makes a person who they are. Her practice is driven by her core values - nourishment, balance & compassion.
Some key takeaways from our conversation that I believe will have a profound impact on your business and personal well-being:
Her Journey: How she started her own business and grew her clients.The Power of Self-Care: Chloe reminds us of the importance of taking care of ourselves, both physically and mentally. Authenticity in Social Media: Chloe shares her insights on using social media effectively to attract real human connections. She highlights the significance of being genuine and relatable in our online presence, as it helps build trust and fosters meaningful relationships with our audience. The Gut-Health Connection: Chloe sheds light on the link between nutrition, gut health, and overall well-being. She explains how our dietary choices can impact our energy levels, sleep quality, and overall vitality.I truly believe that this episode has something valuable for everyone, whether you're a business owner or simply someone seeking to improve your quality of life. Chloe's expertise and passion shine through, and her insights will inspire you to make positive changes.
Connect with Chloe: https://www.instagram.com/mend.nutrition/
To learn more about how we can work together: https://silk-digital-marketing.captivate.fm/contact
Come say hi on TikTok: https://www.tiktok.com/@sam.silkdigital
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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2024 is almost here and in this episode, I'll be sharing my predictions and recommendations for areas of focus for your digital marketing.
This episode has got me so excited for the new year and what is to come in the digital space!
2024 is the year of educating and empowering yourself to master your marketing, and if you're looking for the right support to do so I'd love to help. To learn more about how we can work together: https://silk-digital-marketing.captivate.fm/contact
Come say hi on TikTok: https://www.tiktok.com/@sam.silkdigital
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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Missing episodes?
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We're all aware of how crucial video content is on social media, but let's face it, we weren't exactly born as expert videographers. This often leaves us with a bunch of questions about effortlessly filming content.
In this episode, I'll be tackling the most common questions I've received lately about creating video content!
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let's connect on Instagram: https://www.instagram.com/silkdigital_
Or TikTok: https://www.tiktok.com/@sam.silkdigital
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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I like to do things a little differently and this episode is no exception! We're talking about MARKETING MISTAKES!
This isn't your typical rundown of common mistakes. I'm here to delve into deeper, often overlooked aspects of marketing that I've learned through years of experience in the industry and my own business journey. If you're ready to move beyond the basics and explore the core principles that really drive successful marketing, then this episode is for you!
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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In this episode of the Silk Digital Marketing Mastery podcast, I'll be sharing the holistic marketing framework I personally use and recommend to my clients.
It's not just about making sales; it's also crucial to build trust and foster ongoing relationships with your audience. I'll walk you through the framework step by step and provide a downloadable resource especially helpful for those who prefer visual aids.
Join me to discover how you can implement this strategy in your business.
Download the FREE framework guide: https://www.silk-digital.com.au/framework/
Work 1:1 with me and learn the strategies you need to become that 'it' brand across multiple channels without the burnout: https://www.silk-digital.com.au/services/holistic-marketing-consulting/
Or contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
Come hang out on TikTok: https://www.tiktok.com/@sam.silkdigital
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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In this episode, I'm joined by Megan, founder of Six Rays Co.
Megan is such an inspiration to many, as a single mum with 6 children we chat about:
How she first started her businessBeing a big dreamerHer decision to quit her job and go full-time in her businessJuggling life with children and a businessThe challenges she faced and how she has overcome themThe impact of Digital Marketing on her businessHere's where you can connect with Megan
Website: https://sixraysco.com.au/
Instagram: https://www.instagram.com/sixraysco
TikTok: https://www.tiktok.com/@sixraysco_
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Connect on Instagram https://www.instagram.com/silkdigital_
Connect on TikTok: https://www.tiktok.com/@sambrown.silk or https://www.tiktok.com/@sam.silkdigital
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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I am excited to welcome special guest, Maddy Avery, the founder of Birdcage Marketing and Birdcage Marketing School.
Maddy challenges the status quo, placing emphasis on authenticity over algorithms. She's convinced that the most successful businesses are those that stand out rather than fit in. With a deep passion for brand transformation, Maddy believes that in today's digital age, personality is the true currency.
In this episode, we cover:
The significance of embracing authenticity for both personal and business success.The influential role of TikTok in contemporary marketing and audience engagement.Vital self-development practices, such as journaling and meditation, that foster genuine growth.The critical nature of proactive marketing in attracting and expanding your audience.Strategies for crafting authentic and impactful content in today's digital realm.To connect with Maddy, follow her on TikTok or learn more about Birdcage Marketing:
Visit the Birdcage Marketing WebsiteBirdcage Marketing SchoolBirdcage Marketing InstagramBirdcage Marketing TikTokNot So Kind Regards PodcastTune in to learn how to elevate your digital marketing game and take control of your marketing to achieve your goals.
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, visit my website: https://silk-digital-marketing.captivate.fm/contact
Come say hello on Instagram: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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In this episode of the Silk Digital Marketing Mastery Podcast, Sam dives into the world of TikTok content creation. This is the second part of a two-part series dedicated to helping brands understand the importance of TikTok and how it can be leveraged for marketing success. Sam provides valuable insights, predictions, and analysis on the platform, as well as tips and strategies for creating engaging TikTok content. Whether you're a seasoned pro or new to TikTok, this episode is packed with actionable advice to elevate your digital marketing game. Tune in now to take your brand's TikTok presence to the next level.
This episode covers:
The evolving landscape of social media and TikTok's role.The difference between TikTok and other platforms like Instagram.The need for a unique approach to content on TikTok.Understanding Your AudienceContent Creation FrameworkTikTok Best PracticesListen to Part 1 on Apple | Listen to Part 1 on Spotify
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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In this episode of Silk Digital Marketing Mastery, I dive into the world of TikTok and how your brand can leverage it in your marketing!
I've noticed that there really isn't a lot of information out there (for free) for brands to learn and understand the power of TikTok and I want to share that with you in this 2 part episode!
I'll share my valuable insights and strategies for utilising TikTok as a marketing tool plus I'll cover:
TikTok branding perspective and opportunity. Instagram becoming a dying channel.Repurposing content for different platforms.Showing authenticity through user-generated content.Privacy issues on TikTok.A juicy episode you are not going to want to miss!
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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Becoming an Iconic Leader with Mindset & Business Mentor, Jess Williamson.
Jess is a powerhouse when it comes to business and mindset.
Not only has she scaled FIVE successful businesses in a variety of business models, but she is paving the way for female entrepreneurs not to have to ‘hustle’ to create illogical levels of success in their lives and businesses.
In today’s episode, Jess and I chat about:
The importance of mindset in businessThe fear of being successful and how to overcome thatWhat it means to create an iconic, legacy brandWhy having an amazing product/service isn’t going to get you far if you’re not marketing itPlus a whole bunch more!
Even if you’re not a business owner, you’ll still get a TONE of value from tuning into this episode!
Jess also has her own podcast (that I was lucky enough to be a guest on) and you can binge all her content by following these links:
https://www.jessicawilliamson.com.au/
https://www.jessicawilliamson.com.au/podcast
https://www.instagram.com/jess.williamson8/
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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In this week's episode, I'm unpacking something that many brands seem to forget about on social media...
Their audience!
Understanding your audience is one of the most crucial elements to set you apart from the competition and build a fiercely loyal following. I'll also be sharing insights from a well-known TikTok/OnlyFans star whose latest product launch sold out in minutes, as well as practical tips on how you can boost engagement and connect more effectively with your own audience.
This episode is packed with valuable insights you won't want to miss!
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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Can you imagine gaining 800 new email subscribers and making more than $7000 in sales within a month? Well, I achieved this astounding feat for a client utilising the power of my holistic marketing approach, and I'm thrilled to share this strategy with you.
I cover:
The reasons why it's time to move away from running 'like my post & tag your friend' giveaways on Instagram.How we transformed a $99 prize into an astounding $7,000 worth of sales!Valuable insights on understanding the purpose and strategy behind running a giveaway.Using a holistic marketing approach to effectively convert your audience.Plus, much more! All of this will be delivered in a concise and engaging 15-minute episode that you won't want to miss.
Silk Digital Holistic Packages: https://www.silk-digital.com.au/packages
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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I'll be back shortly my friend!
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
I'm on TikTok: https://www.tiktok.com/@sambrown.silk
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In this episode, I’m joined by Olivia, founder of ANO, a cosmetic and skin clinic located in Shepparton.
Olivia shares her remarkable journey of how her passion for cosmetic nursing led her to launch her business in the midst of the pandemic. She opens up about what she believes is vital for success, and her business and personal growth journey. We touch on self-confidence and how to block out the negativity and criticism received for being the face of your brand.
We cover:
Pivotal career change and new direction.Overcoming criticism and staying true to passions.Consistency and discipline's impact on business success.Embracing risks to foster business growth.Knowing when to step back for reflection.Dealing with challenges posed by imitators.Balancing authenticity while avoiding information overload.Navigating industry regulations in aesthetics.Discovering contentment and joy in the journey.Embracing the rewards of the process.Olivia's story of personal growth and navigating the digital landscape is sure to inspire, offering valuable insights into entrepreneurship, consistency, and self-belief.
Connect with Olivia & ANO:
Visit her website: https://www.nurseolivia.com.au/Follow her on Instagram at @aestheticnurseoliviaConnect with Sam:
Contact Silk to discuss how we can work togetherConnect with me on Instagram @silkdigital_Connect with me on TikTok @silkdigitalPS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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I’m diving into the fascinating world of Facebook ads, exploring what's possible and where we hit some roadblocks. I've got a compelling story to share about a client who had some challenges – a not-so-great website, no original content, and minimal branding – but was eager to run ads. Let's find out how it all turned out!
Join me as we uncover the potential and the limitations of running Facebook ads.
I cover:
The importance of proper preparation before running Facebook adsThe story of a client with limited branding, a mediocre website, and no organic social media presence.The significance of quality content in Facebook ads:How a well-designed website impacts your adsThe holistic approach to marketing and its long-term benefitsDownload my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Come say hi on TikTok: https://www.tiktok.com/@sambrown.silk
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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I attended the Gary Vaynerchuk Mindset Matters event in Melbourne and this is my HONEST recap from the event.
The day included 5 guest speakers, including Gary that covered everything from mindset, marketing and creating a million-dollar business!
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
Come say hi on TikTok: https://www.tiktok.com/@sambrown.silk
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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My Journey to Becoming a Marketing Expert in the Health, Wellness, and Lifestyle Industries
I'm back for another solo ep!
I'm thrilled to share my exciting journey with you all! Join me as I take you through my career path that led me to become a marketing expert in the health, wellness, and lifestyle industries.
From my early days working in retail and selling activewear brands like Lorna Jane and Nike, to landing a job at Fernwood Fitness during my university days, I'll share how my passion for health and fitness started to take shape.
Fast forward to becoming a social media coordinator, managing influencer partnerships, and navigating the world of Facebook ads, I learned so much along the way.
Throughout it all, my love for health, wellness, and everything in between has remained at the core of my journey.
So, if you're interested in digital marketing, health, and wellness, this episode is a must-listen!
In this episode, I'll cover:
My introduction to health and fitness through retail and activewear brands.The decision to pursue a marketing degree and my journey through university.Joining Fernwood Fitness and the valuable lessons I learned while working there.Taking on the role of a social media coordinator and my early experiences in content creation.The challenges and growth I experienced while managing Facebook ads and influencer partnerships.Working closely with a small marketing team and handling events and promotions.Transitioning to the fashion industry and gaining insights into the retail and wholesale aspects.Making the pivotal move to my first agency job and the expanded skill set I acquired.Maintaining my passion for health, wellness, and the importance of aligning values with clients.Resources:
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebookInterested in working with Silk Digital? https://silk-digital-marketing.captivate.fm/contactCheck out Silk Digital Marketing Packages: https://www.silk-digital.com.au/packages/Connect with Sam:
Connect with me on Instagram @silkdigital_Connect with me on TikTokVisit the websitePS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
Keywords: Health, Wellness, Marketing, Social Media, Digital Marketing
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Holistic marketing is something that I wholeheartedly stand by for the social media success in your business and my guest today 100% agrees. Jess from J.E.S Marketing joins me today to talk about best practices of marketing and shares a story of working at a job for only 3 days after knowing exactly what not to do.
Google ads vs Facebook adsMust do's and must not's when it comes to Facebook adsUnderstanding the quality of leads Our thoughts on ThreadsRisk and reward of hiring new staffConnect with Jess:
Visit her websiteFollow her on Instagram at @jessolutionmarketingFind her on TikTok at @jessolutionmarketingConnect on LinkedIn at jes-solution-marketingConnect with Sam:
Contact Silk to discuss how we can work togetherConnect with me on Instagram @silkdigital_Connect with me on TikTok
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With big risk comes big reward and this is ever so true especially with my guest this week. Amanda Hastings, the Founder of Gourmet Marshmallow company, Sweet Darl'n joins me today to talk about building the business of her dreams. Amanda, with her inspiring mindset, shares her struggles of opening Sweet Darl’n around COVID-19, and her killer advice for posting more on social media.
You’ll learn:
About how Amanda tried and failed in her businessUsing feedback and taking action to not miss the boatMind over matter when it comes to judgmentAdvice for getting into businessConnect with Amanda
Visit her website www.sweetdarln.com.au Follow her on Instagram at @sweet_darlnFind her on TikTok at @sweet_darlnConnect with Sam:
Contact Silk to discuss how we can work togetherConnect with me on Instagram @silkdigital_Connect with me on TikTok
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If you’re considering running Facebook ads for your business, even if you’re going to outsource it, this episode is for you. Today I’m sharing advertising tips and recommendations to get the best out of your advertising reach and setting yourself up for success.
You’ll learn:
Why your organic presence is so importantHow to utilise your abandoned cart emailsThe power of reviews and testimonials on your websiteSoft selling vs hard sellingUnderstanding your reporting & metricsConnect with Sam:
Contact Silk to discuss how we can work togetherConnect with me on Instagram @silkdigital_Connect with me on TikTok
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