Episodes
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In this episode, we dive into the art and science of copywriting with Taryn Rapp, founder of Love Note Copywriting Studio.
Taryn specialises in helping consumer brands develop their voice, ensuring that their messaging resonates with their target audience across every platform.
We discuss the pivotal role copy plays in building recognisable and emotionally connected brands, the importance of aligning copy with brand visuals, and why consistent communication is essential for long-term success.
Connect with Love Note on Instagram or visit the website
If you’re ready to make your digital marketing as smooth as silk?
Visit our website to learn more about how we can help you!
Connect on TikTok https://www.tiktok.com/@sam.silkdigital
Instagram: https://www.instagram.com/silkdigital_
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How a Viral TikTok Turned Saint Jack into a Beauty Brand Phenomenon
In this episode, I chat with Beth Wilson, the founder of Australian beauty brand Saint Jack.
Beth shares her inspiring journey from makeup artist to business owner, revealing how a viral TikTok video launched her makeup brush cleaner into the spotlight.
She talks about the importance of storytelling in marketing, and how she grew her brand with smart content and a passion for beauty.
If you’re curious about building a business from scratch and the power of going viral, you won’t want to miss this episode!
Connect with Beth and Saint Jack
https://saintjack.com.au/
https://www.instagram.com/bysaintjack/
https://www.tiktok.com/@saintjackcosmetics
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Missing episodes?
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In this episode, I’m chatting with Maggie Bland, a TikTok coach and marketing strategist who helps business owners grow their visibility, build personal brands, and turn that into real sales through TikTok.
Maggie shares her journey from social media manager to TikTok expert, and how a few key moments led her to build a successful coaching business centered on TikTok strategies.
We cover:
We dive into the unique opportunity TikTok offers for business growth.Why personal branding is more than just a buzzword, and how business owners can leverage their unique personality and experiences to create a brand that stands out. How to experiment with different content styles.Making SALES from TikTok - and not just going viral.Whether you're new to TikTok or have been posting for a while, Maggie's insights will give you a fresh perspective on how to use the platform to grow your business.
Connect with Maggie on TikTok
Connect with Maggie on Instagram
Enrol in Magnetise to Monetise TikTok Academy
Apply to work 1:1 with Maggie
Connect with Sam on Instagram
Connect with Sam on TikTok
Visit the website
Check out Silk's Free Resources
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Email marketing is a must-have in any marketing strategy, yet many beauty and wellness brands often feel that "email just doesn't work for my brand."
The reality? They’re probably making one of several common mistakes.
In this episode, I’ll dive into how to avoid these mistakes and share simple strategies to grow your email list to get you started on the right path to a successful email strategy!
If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you!
Connect on TikTok https://www.tiktok.com/@sam.silkdigital
Instagram: https://www.instagram.com/silkdigital_
PS. Are you enjoying this podcast?
If you are, please share it with someone you know who might also enjoy it as much as you!
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In this episode, I dive into the essence of Silk Digital as the "anti-agency".
Drawing from my extensive experience in both in-house marketing teams and traditional agencies, I shed light on the shortcomings of the agency model and how Silk Digital is revolutionizing the industry and partnering with my clients to build iconic brands.
If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you!
Connect on TikTok https://www.tiktok.com/@sam.silkdigital
Instagram: https://www.instagram.com/silkdigital_
PS. Are you enjoying this podcast?
If you are, please share it with someone you know who might also enjoy it as much as you!
00:00:06 - Introduction to Silk Digital Marketing Mastery Podcast00:02:56 - Why Silk Digital is the Anti-Agency00:09:16 - The Inspiration Behind Silk Digital00:14:29 - Influence of the 50s and 60s Era on Advertising00:17:32 - Values and Approach of Silk Digital
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Get ready to crush your holiday marketing with this episode of the Silk Digital Marketing Mastery Podcast.
In this episode, Sam takes you through your game plan to prep for a successful Black Friday / Cyber Monday / Christmas Holiday period.
I'll cover what you should be focusing on each month from Aug - Dec and share some creative ideas to help your marketing efforts stand out!
If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you!
Connect on TikTok https://www.tiktok.com/@sam.silkdigital
Instagram: https://www.instagram.com/silkdigital_
Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook
PS. Are you enjoying this podcast?
If you are, please share it with someone you know who might also enjoy it as much as you!
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Most of us try to avoid networking and attending these events on own our because it can be awkward and uncomfortable! But this year I set myself a goal to attend more networking events to get out of my comfort zone and meet new people.
And to my surprise, I now LOVE IT!
I thought that I would share some of my recommendations and lessons that I've learned along the way to help you feel confident about attending events on your own.
If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact
Connect on TikTok https://www.tiktok.com/@sam.silkdigital
Instagram: https://www.instagram.com/silkdigital_
Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook
PS. Are you enjoying this podcast?
If you are, please share it with someone you know who might also enjoy it as much as you!
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Today, we're diving deep into email marketing and why it's crucial for your business.
Sam chats about why email marketing is crucial and provides a checklist for getting started if you're new to email.
If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact
Connect on TikTok https://www.tiktok.com/@sam.silkdigital
Instagram: https://www.instagram.com/silkdigital_
Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook
PS. Are you enjoying this podcast?
If you are, please share it with someone you know who might also enjoy it as much as you!
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I’m baccccck!
Excited to kick off season 2 with a hot topic on everyone's mind, VIDEO CONTENT.
Love it or hate it, video content is here to stay and I want to give you all the tips and tricks I’ve learned along the way to make it not only easier to film video content BUT produce better quality videos!
In this episode, I cover:
My equipment toolkit Building your confidence Pre-game for filmingSome engagement tactics Filming techniques Editing toolsEquipment mentioned in the episode:
Microphone:
HollylandRodeLighting:
Clip-onIf you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact
Connect on TikTok https://www.tiktok.com/@sam.silkdigital
Instagram: https://www.instagram.com/silkdigital_
Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook
PS. Are you enjoying this podcast?
If you are, please share it with someone you know who might also enjoy it as much as you!
Any questions, my DM's are always open.
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Today's episode I'm joined by the wonderful Chloe from Mend Nutrition.
Chloe is a nutritionist who is bringing a new perspective on nutrition and health by considering every facet that makes a person who they are. Her practice is driven by her core values - nourishment, balance & compassion.
Some key takeaways from our conversation that I believe will have a profound impact on your business and personal well-being:
Her Journey: How she started her own business and grew her clients.The Power of Self-Care: Chloe reminds us of the importance of taking care of ourselves, both physically and mentally. Authenticity in Social Media: Chloe shares her insights on using social media effectively to attract real human connections. She highlights the significance of being genuine and relatable in our online presence, as it helps build trust and fosters meaningful relationships with our audience. The Gut-Health Connection: Chloe sheds light on the link between nutrition, gut health, and overall well-being. She explains how our dietary choices can impact our energy levels, sleep quality, and overall vitality.I truly believe that this episode has something valuable for everyone, whether you're a business owner or simply someone seeking to improve your quality of life. Chloe's expertise and passion shine through, and her insights will inspire you to make positive changes.
Connect with Chloe: https://www.instagram.com/mend.nutrition/
Ready to make your digital marketing as smooth as silk? Visit my website to learn more about how I can help: https://silk-digital-marketing.captivate.fm/contact
Connect on TikTok https://www.tiktok.com/@sam.silkdigital
Instagram: https://www.instagram.com/silkdigital_
Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook
PS. Are you enjoying this podcast?
If you are, please share it with someone you know who might also enjoy it as much as you!
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2024 is almost here and in this episode, I'll be sharing my predictions and recommendations for areas of focus for your digital marketing.
This episode has got me so excited for the new year and what is to come in the digital space!
2024 is the year of educating and empowering yourself to master your marketing, and if you're looking for the right support to do so I'd love to help. To learn more about how we can work together: https://silk-digital-marketing.captivate.fm/contact
Connect on TikTok https://www.tiktok.com/@sam.silkdigital
Instagram: https://www.instagram.com/silkdigital_
Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook
PS. Are you enjoying this podcast?
Please share it with someone you know who might also enjoy it as much as you!
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We're all aware of how crucial video content is on social media, but let's face it, we weren't exactly born as expert videographers. This often leaves us with a bunch of questions about effortlessly filming content.
In this episode, I'll be tackling the most common questions I've received lately about creating video content!
Ready to make your digital marketing as smooth as silk? Visit my website to learn more about how I can help: https://silk-digital-marketing.captivate.fm/contact
Connect on TikTok https://www.tiktok.com/@sam.silkdigital
Instagram: https://www.instagram.com/silkdigital_
Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook
PS. Are you enjoying this podcast?
If you are, please share it with someone you know who might also enjoy it as much as you!
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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I like to do things a little differently and this episode is no exception! We're talking about MARKETING MISTAKES!
This isn't your typical rundown of common mistakes. I'm here to delve into deeper, often overlooked aspects of marketing that I've learned through years of experience in the industry and my own business journey. If you're ready to move beyond the basics and explore the core principles that really drive successful marketing, then this episode is for you!
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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In this episode of the Silk Digital Marketing Mastery podcast, I'll be sharing the holistic marketing framework I personally use and recommend to my clients.
It's not just about making sales; it's also crucial to build trust and foster ongoing relationships with your audience. I'll walk you through the framework step by step and provide a downloadable resource especially helpful for those who prefer visual aids.
Join me to discover how you can implement this strategy in your business.
Download the FREE framework guide: https://www.silk-digital.com.au/framework/
Work 1:1 with me and learn the strategies you need to become that 'it' brand across multiple channels without the burnout: https://www.silk-digital.com.au/services/holistic-marketing-consulting/
Or contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
Come hang out on TikTok: https://www.tiktok.com/@sam.silkdigital
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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In this episode, I'm joined by Megan, founder of Six Rays Co.
Megan is such an inspiration to many, as a single mum with 6 children we chat about:
How she first started her businessBeing a big dreamerHer decision to quit her job and go full-time in her businessJuggling life with children and a businessThe challenges she faced and how she has overcome themThe impact of Digital Marketing on her businessHere's where you can connect with Megan
Website: https://sixraysco.com.au/
Instagram: https://www.instagram.com/sixraysco
TikTok: https://www.tiktok.com/@sixraysco_
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Connect on Instagram https://www.instagram.com/silkdigital_
Connect on TikTok: https://www.tiktok.com/@sambrown.silk or https://www.tiktok.com/@sam.silkdigital
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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I am excited to welcome special guest, Maddy Avery, the founder of Birdcage Marketing and Birdcage Marketing School.
Maddy challenges the status quo, placing emphasis on authenticity over algorithms. She's convinced that the most successful businesses are those that stand out rather than fit in. With a deep passion for brand transformation, Maddy believes that in today's digital age, personality is the true currency.
In this episode, we cover:
The significance of embracing authenticity for both personal and business success.The influential role of TikTok in contemporary marketing and audience engagement.Vital self-development practices, such as journaling and meditation, that foster genuine growth.The critical nature of proactive marketing in attracting and expanding your audience.Strategies for crafting authentic and impactful content in today's digital realm.To connect with Maddy, follow her on TikTok or learn more about Birdcage Marketing:
Visit the Birdcage Marketing WebsiteBirdcage Marketing SchoolBirdcage Marketing InstagramBirdcage Marketing TikTokNot So Kind Regards PodcastTune in to learn how to elevate your digital marketing game and take control of your marketing to achieve your goals.
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, visit my website: https://silk-digital-marketing.captivate.fm/contact
Come say hello on Instagram: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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In this episode of the Silk Digital Marketing Mastery Podcast, Sam dives into the world of TikTok content creation. This is the second part of a two-part series dedicated to helping brands understand the importance of TikTok and how it can be leveraged for marketing success. Sam provides valuable insights, predictions, and analysis on the platform, as well as tips and strategies for creating engaging TikTok content. Whether you're a seasoned pro or new to TikTok, this episode is packed with actionable advice to elevate your digital marketing game. Tune in now to take your brand's TikTok presence to the next level.
This episode covers:
The evolving landscape of social media and TikTok's role.The difference between TikTok and other platforms like Instagram.The need for a unique approach to content on TikTok.Understanding Your AudienceContent Creation FrameworkTikTok Best PracticesListen to Part 1 on Apple | Listen to Part 1 on Spotify
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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In this episode of Silk Digital Marketing Mastery, I dive into the world of TikTok and how your brand can leverage it in your marketing!
I've noticed that there really isn't a lot of information out there (for free) for brands to learn and understand the power of TikTok and I want to share that with you in this 2 part episode!
I'll share my valuable insights and strategies for utilising TikTok as a marketing tool plus I'll cover:
TikTok branding perspective and opportunity. Instagram becoming a dying channel.Repurposing content for different platforms.Showing authenticity through user-generated content.Privacy issues on TikTok.A juicy episode you are not going to want to miss!
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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Becoming an Iconic Leader with Mindset & Business Mentor, Jess Williamson.
Jess is a powerhouse when it comes to business and mindset.
Not only has she scaled FIVE successful businesses in a variety of business models, but she is paving the way for female entrepreneurs not to have to ‘hustle’ to create illogical levels of success in their lives and businesses.
In today’s episode, Jess and I chat about:
The importance of mindset in businessThe fear of being successful and how to overcome thatWhat it means to create an iconic, legacy brandWhy having an amazing product/service isn’t going to get you far if you’re not marketing itPlus a whole bunch more!
Even if you’re not a business owner, you’ll still get a TONE of value from tuning into this episode!
Jess also has her own podcast (that I was lucky enough to be a guest on) and you can binge all her content by following these links:
https://www.jessicawilliamson.com.au/
https://www.jessicawilliamson.com.au/podcast
https://www.instagram.com/jess.williamson8/
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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In this week's episode, I'm unpacking something that many brands seem to forget about on social media...
Their audience!
Understanding your audience is one of the most crucial elements to set you apart from the competition and build a fiercely loyal following. I'll also be sharing insights from a well-known TikTok/OnlyFans star whose latest product launch sold out in minutes, as well as practical tips on how you can boost engagement and connect more effectively with your own audience.
This episode is packed with valuable insights you won't want to miss!
Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact
Let’s be Instagram friends: https://www.instagram.com/silkdigital_
PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.
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