Episodes
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Jenna Kurath holds the position of Vice President of Startup Development and serves as the Head of Comcast NBCU SportsTech. She has successfully established a thriving ecosystem accelerator that involves prominent sports organizations, including the SportsTech Partner Consortium. This consortium consists of Comcast NBCUniversal's renowned sports brands such as NBC Sports, SkySports, Comcast Spectacor, Golf, alongside NASCAR, PGA TOUR, WWE, three US Olympic sports organizations, and the recent addition of the English Premier League.
Comcast NBCU SportsTech finds, funds, and fast-tracks the most innovative startups from around the world that match the needs of the partners, investing in and developing the next generation of sports technologies in 8 verticals: fan / player engagement, athlete / player performance, media & entertainment, venue & event innovation, team & coaches success, fantasy sports & betting, eSports, and business of sports.
In this episode, we will delve with Jenna into her journey, the why of this program, what it does, and how it enables concrete collaboration between the startups and Comcast NBCUniversal's diverse partners, generating high value both for partners and startups. Quite a virtuous ecosystem. We will also explore the journey of startups, concrete cases, and the business model surrounding the accelerator program. Prepare yourself for an insightful and captivating discussion on SiS Masters. -
Join us on this exciting episode of the podcast "Koen Bosma: From Football Player to VC Investor" as we explore Koen Bosma's incredible journey from a professional football player to becoming a Partner and Head of VC Investments at APEX Capital. Discover the purpose of Apex Capital, a trailblazing investor in sports, media, and entertainment, and how they strive to make a positive impact in the sporting world to make sport better.
In this episode, we uncover Apex Capital's unique "Athlete's first" approach. Learn about the advantages of having athletes as investors and how their expertise and influence propel the growth of sports tech companies. Intrigued by the differences between American and the Rest of the World Athletes? This episode delves into the contrasting dynamics and provides insights into how Apex Capital navigates these distinctions.
Tune in as we dive into Apex Capital's investment strategies and uncover the exciting verticals they focus on. Koen shares some deals already done. -
Missing episodes?
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Discover the captivating journey of Martin Jaglin, the co-founder of MonPetitGazon, Europe's leading fantasy games platform with over 2 million users and counting. 🎮✨
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From a loony side project for three friends to an industry powerhouse, MPG's incredible growth story will leave you inspired.
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Join us this week as we delve into Martin's path to success, the challenges he conquered, and how he propelled MPG to the forefront of the fantasy games industry.
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Learn firsthand how MPG, recently acquired by LFP (French Professional Football League), has become a force to be reckoned with in the world of fantasy football, captivating millions of fans during the FIFA World Cup.
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Don't miss out on the opportunity to gain valuable insights from Martin Jaglin, a renowned entrepreneur and tech expert with over 20 years of experience.
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Tune in and discover the secrets behind MPG's rise to the top in this week's episode.🎙️🔥.
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"Our innovation force is our users."
Martin Jaglin, MonPetitGazon Co-Founder
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What can you learn from this episode:
The history of MPG, from a friends projects to a nice exit
What makes MPG different from other fantasy games
How MPG overcame very challenging moments and which ones
Where their innovation force is coming from
Why LFP has acquired MPG and what's comming -
This episode is bound to leave you with a fresh perspective and a deeper understanding of the powerful interplay between sports and global affairs.
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Professor Simon Chadwick is an international specialist in Sports and Geopolitical Economy. He is a researcher, writer, academic, consultant, policy advisor, and speaker, with more than twenty-five years experience in the global sport industry.
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Currently, he is a Professor of Sport and Geopolitical Economy at Skema Business School in Paris. He is also a member of Skema's think tank, Publika, and serves as the Programme Director of Skema's Global Executive MBA in Sport. Simon has previously co-founded and directed prestigious Sport Business Centres and has authored various articles, books, and research reports.
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Get ready for an eye-opening episode as we explore the dynamic landscape of the global sports industry. Today, we have the privilege of hearing from Professor Simon Chadwick, a true authority on the subject. He will shed light on the ever-changing geopolitical dynamics and the influential emergence of new players in this fascinating realm. Additionally, Simon will delve into how countries and regions strategically leverage sports to advance their broader political and economic objectives.
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You can find his new book entitled “The Geopolitical Economy of Sport. Power, Politics, Money, and the State” here: https://bit.ly/3W3edxV
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WHAT CAN YOU LEAR TODAY:
- How geopolitical factors impact the sports industry, influencing decision-making, actions, and power dynamics within the industry.
- The power shifts between Europe, United Stages, Middle East countries and more with concrete examples
- The importance of nation branding and soft power concepts in global sports
- Learn from the Formula 1 example to express international shifts
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QUOTES:
- “Politics it's part of sports DNA”
- “Many actors are investing in different ways to try to create a new world order in sports tech”
- “The perception of Sportswashing depends if you are in Paris, in Dubai or in Beijing. It depends on the lens through which you see the world”
- "European sport is a battleground for Americans and people from elsewhere in the world" -
Robert Alberino is the Vice President of Content and Production of the Kansas City Chiefs, the reigning Super Bowl champions. Robert has a remarkable background in sports content, storytelling and production having worked for prestigious organizations such as NFL Films, where he won awards for his programs, the Philadelphia Eagles, the San Francisco 49ers and the Kansas City Chiefs.
In today’s episode, we will deep into topics such as content, storytelling and leadership. Robert will share his wisdom thoughts and unique experiences.
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"Distribution might be the most important part of content."
Robert Alberino - Kansas City Chiefs, Vice President of Content and Production
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WHAT CAN YOU LEARN FROM THIS EPISODE:
- After having some incredible experiences, what led Rob to choose the Kansas City Chiefs as his place of work?
- In the context of internationalization, insights into the content strategy of the Kansas City Chiefs?
- How does Rob go about assembling his production and content team, both from within and outside, to provide value to fans and partners?
- What are some important leadership lessons that can be learned from an experienced NFL executive?
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HOSTED BY: Arnaud Drijard, Sport Innovation Society Founder -
Michael Proman is the Managing Director and Partner at Scrum Ventures, with a dedicated focus on the sports and entertainment industries. Prior to Scrum, Michael worked with Coca-Cola and the NBA before starting and then exiting OptionIt, a startup providing consumers enhanced convenience and flexibility when making purchasing decisions.
Michael will share with us his extensive knowledge and insights on the ever-changing world of sports technology, its market, its verticals and its growth opportunities.
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💡 WHAT CAN YOU LEARN TODAY:
- Gain an understanding of the global sports technology industry's landscape
- Familiarize yourself with Scrum Ventures and its relationship to Japan
- How to effectively invest in startups in the sports tech sector
- To gain a comprehensive understanding of the role of an MD in a fund
- Lot's of insights from Michael Proman
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🗣️ QUOTES :
“Sports and entertainment have been net importers of technology and innovation”
“Dealing with cross-border investing and colleagues around the world is a marathon, not a sprint” -
Dorian Roldán is the General Director of Lucha Libre AAA and founder of Luchatitlán. He has just opened on the 1st of April in Cancun Luchatitlán, a new entertainment complex with Lucha Libre at the core, a full immersion in Lucha Libre and the Mexican world. During the podcast, we will revisit the history of Lucha Libre and what it means to Mexican culture. We will speak about this fantastic project Luchatitlán, the whys and hows.
What you can learn today:
- Revisit Lucha Libre's history and DNA
- Get to know more about Lucha Libre AAA
- Discover Luchatitlan, the newly opened Lucha Libre AAA concept in Cancun
- Get Dorian's thoughts on Endeavour's deal with WWE & UFC
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QUOTES:
“When you see a luchador, you know you are talking about Mexico”
“Mexican wrestling could be at the WWE level”
“Luchatitlán is the evolution of the Lucha Libre culture” -
HIGH PERFORMANCE AT USA TRACK & FIELD, 2ND LARGEST OLYMPIC MEDALS PROVIDER
Robert Chapman, who currently serves as the Director of Sports Science and Medicine at USA Track & Field Federation, possesses a diverse background as a scientist and accomplished coach. In his role, he oversees initiatives that facilitate the success of elite American athletes in global competitions, resulting in the impressive statistic that the USA Track & Field would place 12th in the Olympic medal table if competing as an independent nation.
This attests to the effectiveness of the organization's training programs and the unwavering commitment of athletes and coaches alike. This episode will delve into the reasons behind such remarkable accomplishments and explore the driving factors behind Robert's dedication to maximizing athletes' potential.
What you can learn today:
- Exploring the Distinctive Pathway for Athletes to Achieve Medals in the USA"
- Strategic Investment Priorities for the USA Track & Field Federation: Targeted Athletes and Events
- Comprehensive Support System for Athletes and Coaches by the USA Track & Field Federation
- The Role of Sports Science and Medicine in USA Track & Field's Success: Insights from Robert Chapman -
En este episodio con Francisco Suinaga, Presidente del Club Deportivo Toluca, exploramos el papel fundamental del Presidente de un club de fútbol. Con más de 20 años de experiencia en la industria, Francisco nos comparte su trayectoria, sus retos, su visión para el Club Deportivo Toluca y los temas más relevantes del fútbol mexicano en la actualidad.
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¿Qué puedes aprender hoy?
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• ¿Cómo llegó Francisco Suinaga a la posición que ocupa en la actualidad?
• ¿Cuáles son las principales diferencias entre el papel de un Presidente de un Club de Fútbol y el de una empresa?
• ¿Cuáles son las habilidades necesarias para ser Presidente de un Club de Fútbol?
• ¿Cuál es la visión del Club Toluca? Como se organiza Francisco Suinaga?
• ¿Cuál es la opinión de Francisco Suinaga sobre los cambios en el fútbol en México y las perspectivas del Mundial? -
Nicolas Manissier is the Director of Acquisitions of L'Equipe Group and Global Head of the very famous glamorous Ballon d'Or, which has reached 2.9 billion people in 2022.
In this Episode, Nicolas shares great insights on his experience. You will understand L’Equipe’s transformation from an historical print sport media to a very successful multichannel media (print, digital and free to air TV.) We will speak about what makes different l'Equipe Group, Nicola's media rights strategies in a very competitive landscape where money is not everything, and the secret sauce behind the Ballon d’Or global success making that it is THE price to win for every football player.
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WHAT CAN YOU LEARN TODAY:
- What makes L'Equipe Group different and so successful in the sport french speaking sport media landscape
- Nicolas’ experience on media rights acquisitions: how to get relevant rights while being financially healthy
- Content strategies: from stand alone event's rights to creating attractive multisport concepts
- The "Ballon d'Or" history and secret sauce, making it the most important price for the best football players on earth
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And much more!
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Like and follow #SiSMASTERS
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QUOTES
“Ballon d'Or is the highest individual trophy in the sports world”
“We had 2.9 billion Social media reach for the Ballon d'Or 2022”
“We had 16 million French accumulated viewers for the NFL on L’Equipe”
“We offer the NFL an exposure than anyone can offer in France” -
Neill Duffy is the Chief Executive & Founder at 17 Sport, a company created to help brands, properties and athletes bring their purpose to life through purpose-led sports programs designed to solve social and environmental problems while also delivering positive business outcomes.
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Neill is widely recognized as a thought leader in the area of purpose, sponsorship marketing, and sustainability. Driven by a desire to help businesses succeed while prioritizing purpose, he shares with us today his experience and vision of the industry. Let’s deep dive to understand the relevance of growing sports in a responsible way.
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WHAT YOU CAN LEARN TODAY:
- Understand what a purposeful organization means: how doing good is doing business
- Get to know concrete examples of purposeful organizations with adidas and Formula E
- Get to know what matters to brand's decision makers in the report Purpose & Sport
- Learn what 17 Sport agency is about, its journey and value proposition
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QUOTES:
"Purpose is about story-doing, not storytelling"
“Our biggest challenge is to deal with the properties. The majority of sport properties are still stuck in the past“
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📱 This episode is presented by SportsManias, a creative digital agency recognised as the industry leader in animated emojis and augmented reality effects, connecting partners and brands with fans' conversations on every major mobile messaging and social media platform, including Instagram, TikTok, Snap, Twitter, WhatsApp and wherever fans are expressing their passion. SportsManias' emojis and AR Effects have driven over 15 billion views to date. -
Andrew Messick is the President and Chief Executive Officer of The IRONMAN Group. During his tenure, The IRONMAN Group has grown from a triathlon-focused company to the world’s largest organizer of mass participation events with hundreds of stand-alone events a year across more than 50 countries in triathlon, running, trail-running, road cycling, and mountain biking. Andrew shares his broad experience and deep dives into Ironman's group strategy, its properties and the institution’s future.
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📱 This episode is presented by SportsManias, a creative digital agency recognised as the industry leader in animated emojis and augmented reality effects, connecting partners and brands with fans' conversations on every major mobile messaging and social media platform, including Instagram, TikTok, Snap, Twitter, WhatsApp and wherever fans are expressing their passion. SportsManias' emojis and AR Effects have driven over 15 billion views to date.
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WHAT CAN YOU LEARN TODAY:
Ironman's group strategy: from Ironman to mass participation events
The importance of creating unforgettable experiences for athletes
The whys of 2023-2026 Ironman World Championships with men & women on differents dates and locations (Nice-France, and Kona-HawaÏ)
Brand love and innovation process
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“Our goal is always to deliver exceptional race experiences for athletes.”
Andrew MESSICK
President and Chief Executive Officer, IRONMAN Group -
Matt Cutler is a sports content, media and communication expert. Matt has specialised in sports industry storytelling for 15 years, first as editor of SportBusiness and latterly at Two Circles, as Head of Communications. He shared his experience on digital transformation, what technologies and commercial strategies have worked, which haven't, and where investments have been successful. Let’s have a look at the changes in sports consumption and its digital transformation.
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📱 This episode is presented by SportsManias, a creative digital agency recognised as the industry leader in animated emojis and augmented reality effects, connecting partners and brands with fans' conversations on every major mobile messaging and social media platform, including Instagram, TikTok, Snap, Twitter, WhatsApp and wherever fans are expressing their passion. SportsManias' emojis and AR Effects have driven over 15 billion views to date.
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What you can learn today:
- Matt's journey and learnings in the sports industry
- Thoughts on trends throughout last years
- Areas of opportunities (women sports, VCs etc.)
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Quotes:
- "People want to consume sport in the easiest way possible."
- "As long as the sport is relevant for the world, our industry will be relevant"
- "Entertainment industry has been 5 to 10 years ahead of the sports industry in terms of strategies and in terms of strategies and skills set required " -
Finbarr Kirwan is the Senior Vice President, Chief of Olympic Sport at United States Olympic and Paralympic Committee, and former director of performance. Finbarr and his team have a great responsibility to provide athletes best conditions to perform and keep leading the Olympic medal table. We talked about planning Olympic cycles, where and how to invest in talents, the different areas of innovation to drive competitive advantage, and much more. A deep dive into the world of high performance and innovation.
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📱 This episode is presented by SportsManias, a creative digital agency recognised as the industry leader in animated emojis and augmented reality effects, connecting partners and brands with fans' conversations on every major mobile messaging and social media platform, including Instagram, TikTok, Snap, Twitter, WhatsApp and wherever fans are expressing their passion. SportsManias' emojis and AR Effects have driven over 15 billion views to date.
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What you can learn today:
- Finbarr's journey from Ireland, to becoming Chief of Olympic Sports at US Olympic & Paralympic Committee
- How the US Olympic & Paralympic Committee decides de invest on sports and talents
- Areas of opportunity in tech & data to enhance performance towards Los Angeles 2028
- Keys to high performance results
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Quotes
“We are investors in talent”
“Best athletes are very entrepreneurial”
“When you have great coaches and great athletes intersecting, that’s where the magic happens”
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➡ Listen and subscribe: https://spoti.fi/3Iou2ZH -
Chris Iles is the senior director of Brand Experience and Innovation with the Minnesota Twins (Major League Baseball team). In this role, he uses sport as a platform to expand the boundaries of human experience while pushing the Twins to set the standard for innovation in sports and entertainment. His goal is to make the Minnesota Twins the most innovative organization in sport; Chris deep dives with us into his experience and explains the projects they are running now, including their collaboration with Techstars.
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📱 This episode is presented by SportsManias, a creative digital agency recognised as the industry leader in animated emojis and augmented reality effects, connecting partners and brands with fans' conversations on every major mobile messaging and social media platform, including Instagram, TikTok, Snap, Twitter, WhatsApp and wherever fans are expressing their passion. SportsManias' emojis and AR Effects have driven over 15 billion views to date.
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What you can learn today:
- Why are the Twins pushing for innovation
- A fan-centric approach to innovation
- The 3 pillars of innovation
- The Twins' relation with Techstars
- Some case studies and how to measure success innovation
Quotes
"What gets me out of bed every day is poking at the edges of human experience to create something new that the human race has never seen."
“My north star is making the Minnesota Twins the most innovative organization in sport”
“We were the first to launched a metaverse activation in professional sport”
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➡ Listen and subscribe: https://spoti.fi/3Iou2ZH -
Antonio Fernández es ex directivo del Granada CF, Rayo Vallecano y Xerez CD, y profesor de posgrados relacionados con la industria del deporte entre ellos el de la Universidad del Real Madrid. Antonio nos habla de la transformación de los clubes profesionales de futbol, sus experiencias trabajando en diferentes clubes, los retos que representa lograr el control económico del club y tener crecimiento mediante una buena gestión.
Principales aprendizajes:
· Los indicadores claves en la gestión de un club de fútbol
· La transformación de la gestión de los clubes, su profesionalización.
· Hacerlo más rápido, pero hacerlo bien
· Entender los tipos de liderazgo que existen en la gestión de fútbol
· Las diferencias de gestionar una empresa y los clubes de fútbol
· Los organigramas son fundamentales para la profesionalización del deporte
· Establecer claramente quién es el encargado de las tomas de decisiones -
Raul Zurutuza es el Director del Abierto Mexicano de Tenis, el evento ATP más importante y con el “prize money” más alto de Latinoamérica que este año inauguró nuevas instalaciones. Raul nos habla de la evolución del AMT que en 2023 cumplirá 30 años, de sus inicios en la Ciudad de México al cambio a Acapulco, cuáles fueron las razones para este y otros cambios hasta convertirse en uno de los eventos favoritos de los jugadores.
Principales aprendizajes:
- Las tres grandes decisiones del AMT: cambio de sede, de cancha y ser un ATP 500
- Los pilares del torneo: jugador, patrocinadores, medios y la afición
- Los secretos que hacen al torneo tan atractivo para los jugadores
- La importancia de la larga relación con los principales patrocinadores del evento
- La experiencia de organizar “The greatest match”, Federer vs Zverev, en la Plaza de Toros México -
Mark Parkman has just left the IOC, where he has produced 12 Olympic Games and launched and managed the Olympic Channel and Olympics.com, the world’s most-visited sports site in July and August 2021. He shared unique experiences in sports content, from broadcasting the games, to creating content and producing “The Redeem Team”, the 3rd most popular movie in the USA one week after its premiere. Mark explains his new project, BlueStar Studios, a TV & Film studio in Atlanta, Georgia.
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What you can learn today:
· The complexities of Broadcasting the Olympic Games
· What represented the launch of the Olympic Channel and Olympics.com
· Cloud is a big game changer in sporting events operations
· “The Redeem Team” production process, why to partner with Netflix
· The magic of the Olympics, Paul Gasol’s reaction to “The Redeem Team.” -
Finn Taylor is the CEO of Volleyball World discusses how the commercial arm of the FIVB works and how they collaborate with the organization and explains the aim to grow volleyball taking advantage of its fanbase, improving people's ability to watch and follow volleyball beyond the Olympics and making events commercially valuable. Finn also shares how he imagines the organization will be in the future.
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What you can learn in this episode:
· The aim is to make Volleyball the second favourite sport globally
· How are they working to present the game to the world in terms of TV production and live event experience
· The relevance of Volleyball TV, created to allow fans to watch volleyball everywhere
· Changes made to enhance fan experience and engagement, how has the market reacted to these modifications?
· The plan for scheduling events and building traditions at each site -
Mauricio Culebro es el Presidente del Club Tigres, la institución más ganadora de la última década en el fútbol mexicano, varonil y femenil. Mauricio nos habla de los retos que significa trabajar para una afición leal y exigente con alrededor de 38,000 abonos vendidos, cuál es el plan estratégico de Tigres para los siguientes 5 años y cuáles son las claves para gestionar un equipo en lo deportivo y en lo operativo.
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Principales aprendizajes:
· El plan estratégico para los siguientes 5 años, saber a dónde quieren llegar y cómo lograrlo.
· Los pilares: Fútbol, gestión, marca y comunidad, ingresos, infraestructura, e impacto social
· El éxito de Las Amazonas, la importancia del fútbol femenil
· El papel del equipo en la sociedad, ir más allá de lo deportivo
· Estrategias para la internacionalización de marca, alianzas internacionales y multidisciplinarias
· Los mercados clave son Estados Unidos, mujeres y niños.
· Los retos y beneficios del nuevo estadio - Show more
