Episoder

  • I've made *a lot* of mistakes in my business journey—and one of these was lacking the clarity and focus for the vision I had for my business' future. I also built a previous business that I thought I was *supposed* to build but it was based on someone else's vision. In today's episode, I'm putting *you* in the hotseat with some questions to ask yourself to find this clarity and focus for *your* business.

    - The 3 lessons I wish I'd learned earlier in my business and how you can learn from these mistakes.
    - Why getting really clear and honest with yourself can help you to understand what's important and why.
    - Why letting go of the "how" can drive you to dream bigger and deeper without limiting yourself or your business.
    - How identifying the internal and external forces that are stopping you from having the kind of business you want can help you to understand what you can and can't control.
    - Why being really clear and focused on your vision will help you to identify what you can start doing (and what you need to stop doing).

    SHOW LINKS:
    - DM me "EMM" on Instagram (@stephtaylor.co) or download the work book for free at stephtaylor.co/EMM

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • Feel like you're doing all the things but your monthly income just isn't increasing? This is totally normal and growing a business can take a while. In today's episode, I'm sharing 5 things that you can do *now* to help build your income.

    - Why understanding the income equation will help you to identify the cause/s of your slow income growth.
    - How being clear on the strategy behind how you sell will help you to navigate ways to grow your income.
    - The importance of using your free content to attract the right people into your audience.
    - Using other ways to create a quick cash injection into your business.

    SHOW LINKS:
    - DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans
    - DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

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  • Most online businesses go through periods of low cash flow. So knowing how to generate cash on demand is a super useful skill to help you get back on track. In today's episode, I'm sharing 5 ways you can boost your cashflow when you're needing a quick cash injection.

    - How creating a quick cash injection means you can generate more cash flow whenever you need to.
    - The benefits of using a "time limited campaign" to boost your cashflow.
    - Why using cash injections is a great way to take imperfect action and experiment with an offer and test what works best—and learn what your audience *actually* wants.
    - How being creative with *how* you deliver your offer can give you more options for more offers.

    SHOW LINKS:
    - Find out more about the Conversion Campaigns membership https://stephtaylor.co/conversion-campaigns. Doors are currently open for a limited time!

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • Christine is a certified pilates instructor who has a membership platform teaching online pilates. She's also a member of my new Conversion Campaigns membership. In today's episode, we talk about a new offer she successfully launched to her community, despite having no business or marketing background.

    - The benefits of creating a cash injection into your business outside of an existing monthly membership.
    - How Conversion Campaigns helps to clarify ideas for new offers *and* joins the dots from idea to action to results.
    - How using one-off campaigns to test new offers helps you to learn so much about your audience and business—with minimal time and effort.
    - Why selling your offers via email (instead of social media) can be much more effective.
    - The importance of being part of a like-minded community who understands the business journey.
    - How tweaking your existing programs can save a lot of time rather than trying to create something from scratch.

    You can connect with Christine on Instagram or via her website.

    SHOW LINKS:
    - To find out more about the Conversion Campaigns membership visit https://stephtaylor.co/conversion-campaigns

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • There's a lot of fear out there in the online space right now that says "no-one is buying" because of the economy. But it's normal for the economy to ebb and flow—that's nothing new. What's even more important when it comes to cashflow in your business is how you're showing up and selling your offers. In today's episode, I'm sharing 9 reasons why your sales may be slow right now that have nothing to do with the economy.

    - Why showing up with effective sales processes for your offers are keys to creatively selling to your audience.
    - Why testing the offers you're selling is so important.
    - How serving exisiting clients in different ways can be much easier than trying to constantly find new ones.
    - The key differences between selling and promoting (hint: they're not the same thing!).
    - Why thinking about what your client needs *right now* is so important when it comes to deciding which problem to solve.

    SHOW LINKS:
    - DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership or visit https://stephtaylor.co/conversion-campaigns

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways you can add a quick cash injection into your business when sales are slow.

    - How creating a low-hanging fruit offer can be simple and straightforward so that you an bring in some quick cash.
    - Why reminding your audience about the services you offer to solve their problem will keep you front and centre in their mind.
    - The benefits of relaunching an existing offer.
    - How following up old leads can help you to find those who are ready to work with you now (especially if they were not ready earlier).
    - Why re-engaging past/existing clients is much easier than trying to find new ones.

    SHOW LINKS:
    - DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
    - DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership or visit https://stephtaylor.co/conversion-campaigns

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, in today's episode, I'm sharing some other options to help you to ride that wave in your business.

    - The importance of understanding that your 1:1 client may be quite different to your one-to-many student.
    - Why a concrete sales funnel is essential to turn your 1:1 offer into an online product that avoids lack lustre results.
    - The value of intentionally designing a suite of offers to re-engage your existing clients whilst also appealing to new audiences.

    SHOW LINKS:
    - DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to "un-niche" (go broader) in your business.

    - The importance of understanding your total addressable market and where you business is positioned within that.
    - Why having a bigger market is not necessarily better (unless your business outgrows a smaller niche).
    - How having a really specific niche to start with can help you to make those initial waves.
    - Why your niche *will* inevitably change over time and how to navigate that.
    - The relevance of market demand and its role in expanding your niche.
    - How un-niching your "who" (upstream, downstream and horizontally) as well as what you sell can help you to serve a broader audience.


    SHOW LINKS:
    - Episode #785: Strategies for identifying your niche (+ 5 red flags if you’re off course). DM me “785” on Instagram (@stephtaylor.co) for a direct link.

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In today's episode, I'm sharing some of the pros and cons around this important decision as well as offering a couple of alternatives.

    - How scaling one product can minimise the risk and allow more time for focusing on the next thing.
    - The challenges that present themselves whilst scaling up.
    - Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.
    - The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer

    SHOW LINKS:
    - Got a question you'd like me to answer on an upcoming episode? You can submit it at http://stephtaylor.co/asksteph
    - DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • The foundations for building a sustainable online business may not look as shiny or as exciting as other things—but they *are* essential for running a business that continues to grow, even when you step away from your laptop screen. In today's episode, I'm sharing the 3 key elements for a sustainable business that gives you freedom.

    - How navigating "the messy middle"—where you have neither financial freedom nor time freedom—is part of the journey (and what you can do to move through it).
    - Why getting complete clarity on the vision in your business is so important.
    - Why defining your business model and goals provide the foundations that underpin everything you do in business.
    - How establishing systems and structure while building your platform, will help to position you as the expert in your niche.
    - The benefit of developing a sales process that will support consistent sales generation and business growth.


    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • Today I am coaching Steven, who is the co-owner of a software platform for coaches. The challenge he faces today is how to replace his freelance corporate job with two complementary online revenue streams when he isn't sure what to do first. In this episode, we talk about how he can spend more time building his business, while making sure his financial needs are met.

    - How trying to help many different people with many different problems can make it harder to become known for anything in your specific niche.
    - Why being strategic about your offer suite will help you to support clients through the next steps.
    - How thinking outside of the box can provide options for different types of income to help replace your "normal" income.

    SHOW LINKS:
    - Connect with Steven at www.obmplan.com or www.mycoachoffice.com

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • "Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to take them through a journey before they would be ready to buy". Sound familiar? This is soooo common! In today's episode, I'm asking the big questions in a live Q&A panel that I ran with some former Launch Magic students who are all in different businesses and at different stages.

    - How enrolling in Launch Magic helped students to clarify their programs and how to launch them.
    - Why following a structured launch process helps to nurture your audience and provide them with the information that they need to make a decision to buy—even if you've already launched before.
    - How launching can be successful, regardless of where you're starting from.
    - The mental and strategic challenges that many business owners face when launching digital products (like confidence, audience building and messaging).
    - How being a part of a supportive community can help you to stay accountable and committed to finally getting your online course, program or membership off the ground.


    SHOW LINKS
    - Doors are currently open for Launch Magic until 20 June 2024. To find out more, visit https://learn.stephtaylor.co/launch-magic

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • Christine Corcoran is a business mindset master coach. She's a high ticket sales strategist, speaker, podcast host, and she's the creator of Thrive, Retreat and Elevate and Next Level Masterminds. In today's episode, we talk about how Launch Magic has helped her launch her offers over and over again, learning each time.

    - How launching is a repeatable sales process that you can do over and over again, learning and tweaking each time you do.
    - The importance of doing comprehensive market research before every launch.
    - How Christine's offers have evolved over the years as she clarifies her messaging as part of the launch process.
    - Why reviewing every launch is important to understand what worked (and what didn't), in order to make the changes needed to improve the next launch.

    You can connect with Christine at www.christinecorcoran.com.au or over on Instagram @christinecorcoran_coach

    SHOW LINKS:
    - Doors are currently open for Launch Magic until 20 June 2024. To find out more, DM me “magic” on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • Even though the economy is tough, people are still spending money. They're just being a lot more discerning about *where* they spend it—meaning that your messaging and content needs to show them why they need to spend money on your offer, right now.

    In today's episode, I'll help you uncover the key shifts to sell your online course, program or membership even when it feels like the economy (and the algorithms) are stacked against you.

    - How uncovering common content and messaging mistakes can help you to sell more of your offers (instead of limiting your sales).
    - The shifts you need to make to make more profit in your next launch—based on what's working right now, not what worked two years ago.
    - How understanding what sells (and what doesn’t sell) in a tough economy means you can share content that delivers great value to your audience *and* sells your offer at the same time.
    - The simple strategy for launch content that sells without feeling sales-y.

    SHOW LINKS:
    - Doors are currently open for Launch Magic until 20 June 2024. To find out more, DM me “magic” on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But you don't *really* get the actual information to help you launch until you buy. So, you are always just going to be getting told more and more things about the problem that you have.

    In today's episode, I'm talking to previous Launch Magic students because sometimes the best way to know whether a program is going to be a good fit for your particular situation is to listen to the experiences of other people who have been in that situation:

    - How launching your offer (whether you've just got an idea, or you've already launched before) is totally possible regardless of where you're at in your business.
    - The common problems these students were having before they did Launch Magic.
    - The experience each of these Launch Magic students had as they worked their way through the program.
    - Find out how their launches unfolded and the results they had along the way.

    SHOW LINKS:
    - DM me “masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy.

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. She wanted to create a digital product offer, but thought her audience was too small. She decided to do Launch Magic anyway and her first launch was a success! In today's episode, I chat with Eliska about her journey through Launch Magic despite a tiny audience and not much time on her plate.

    - How identifying a specific problem for a specific niche helped Eliska to create a successful offer to solve that problem.
    - Why launching before you create an offer can help you to test a new offer first.
    - Why launching isn't just for traditional online courses, group programs or memberships and what you can do instead.
    - How staying focused on the problem your offer solves keeps the content helpful, relevant and streamlined.
    - Why warming up your audience and addressing their hesitations in your free content can take your launch to the next level.


    SHOW LINKS:
    - Connect with Eliska at https://trefitprofit.cz/ or on Instagram @trefitprofit
    - DM me “masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy.

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • 4 signs your launch audience is the wrong one for your offer—and what to do instead

    Not everyone who follows you, or subscribes to your email list, will be right for your offer. But launching is all about guiding your audience on a journey to be *ready* to buy from you. So, how do you figure out if they're just not ready yet, or if they're the wrong people in the first place? In today's episode, I'm sharing how you can identify the wrong people for your offer, and what you can do instead.

    - The difference between a messaging problem and an audience problem.
    - Why having subscribers unsubscribe from your email list is a blessing in disguise!
    - How sometimes it's more about *them* and where they're at than it is about your offer.
    - The challenge of selling a DIY offer to an audience who wants you to do it for them.

    SHOW LINKS:
    - DM me “masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy.

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoying your subscribers and followers?! But, there's so much more to a launch, well beyond what your product is actually about. In today's episode, I'm sharing more about what to do in the 90 days before opening doors to a launch.

    - The importance of crafting and validating your messaging and your offer rather than *guessing* what problem you solve and who you solve it for.
    - Why focusing on growing your audience—especially your email list—will help to build your audience with the *right* people for your offer.
    - Why educating and nurturing your audience makes up the bulk of your launch content.
    - The different types of "things" you need to get ready for your launch, such as your sales page, cart open emails, webinar etc.


    SHOW LINKS
    - DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • There's all kinds of marketing rules out there in the online world that tell you what you should or shouldn't be doing when it comes to getting your offers out there. But the thing is—those one-size-fits-all rules don't take into consideration where you're at and where you want to go. In today's episode, I'm sharing 4 of these rules you can break in your next launch to make more profit.

    - Why chasing your goals every moment of every day may not be the best choice for you and your business (and what you can do instead).
    - The importance of doing what's right for you—consistently.
    - Why outdated marketing fads like building hype and excitement just don't work anymore (did they ever really work in the first place?).
    - Why launching is about helping people make a decision—not flooding them with value to convince them to buy.

    SHOW LINKS:
    - DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

  • Yes. Launches *do* still work, but you do need to adjust your expectations. Things are different in today's online world because the "fads" no longer work. Instead, you need to learn *how* to sell in this economy—otherwise you won't make sales. In today's episode, I'm sharing what you need to know—like the things that *do* sell your offers.

    - Why launching is a sales process that you can repeat over and over again.
    - How jumping on board with the latest fads doesn't work—especially in today's economy.
    - Why focusing on the things that *do* sell, like bridging the Magician's Gap and refining your messaging, will also help your audience to have what they want.
    - Why people are more discerning with where they spend their money and when.

    SHOW LINKS:
    - DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
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