Episódios
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Sharing BTS of the last year, facing the reality of being out of love with business - and finding the clarity to rebuild it again.
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Kira Matthews - self-trust queen, confidence coach and all-round icon - joins us in today's episode to share her story and the challenges she overcame to do work she loves (even when people around her 'didn't get it.')
A gorgeous chat - here's the handy links you need to connect with Kira:
https://www.kiramatthews.com/
Instagram: @kirathebold
Learn about Pitch School
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Our gorgeous guest for today is the proudly northern Jess - brand artist & icon specialist for personality-packed brands.
Jess shares her latest projects Out of Office & Anti-Agency, how running a business has changed her & a refreshingly conversation about the realities of running a business.
Find Jess on Instagram:
@jessicadigitalstudio
@theanti_agency
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You're brilliant at what you do irl, but how the heck do you get that across in your socials?
This is Part 3: Talking about how to communicate everything we talked about in Part 2 in a way that keeps your audience engaged (and is more fun for you!)
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Slow Marketer Laura joins us to talk through her journey from Senior Cruise Ship Officer to building The Writer's Harbour, focusing on LinkedIn, email marketing & Pinterest.
📲 Where to find Laura:
Instagram: @thewritersharbour
LinkedIn: Laura England
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You're brilliant at what you do irl, but how the heck do you get that across in your socials?
This is Part 2: Covering the 3 core steps for showing up online as the expert you are.
Choosing your platformKnowing the goalWhat to talk aboutPS. full disclaimer, I've got a cold this week so if I sound a little different, you know why ✌️
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Today's guest Dani shares how she's feeling and what her plans are live from the middle of her pivot in business.
Dani is a Psychotherapist & Coach with a passion for inspiring women to be themselves & confidently show up in their life as biz as them. In today's episode, she openly shares about the next phase in business while reflecting on the pivots that brought her to this point.
📲 Follow Dani on Instagram @dani.elle.mccabe
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You're brilliant at what you do irl, but how the heck do you get that across in your socials?
This is Part 1: Talking about your attitude towards showing up - because if you want to sit on your cactus and complain it's sharp, this mini series won't be for you 🤷🏻♀️
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An absolute TREAT of a guest episode for you today with Gina Buckle 📣
Gina is the founder of Hoot Copy, a copywriting and brand voice consultancy specialising in fun, humour, and personality. She works with businesses of all sizes to help them figure out what their authentic definition of fun is, and shows them how they can reflect this consistently across their buyer journey. She believes that the right brand voice should feel fun, authentic, and easy to sustain, as well as being undeniably magnetic to your audience, and that's exactly what she helps her clients to do.
💻 Check out the Hoot Copy website
📲 Follow Gina on Instagram @gina.hootcopy
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We're just over a month into 2026... so let's talk holding ourselves accountable 🫡
💖 Connect on Instagram: @socialbynao
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In today's ever guest episode, Zoë shares her Self Trust Story, talking about hitting a low in business last year and how she moved through it, trusting the network around her and the timing that things could only get better.
Zoë Dew is a strategist specialising in helping small businesses scale sustainably, and without sacrificing themselves in the process. She wants to help people finally detach themselves from the motto of “work hard and you’ll be rewarded”, and show them that instead they can be rewarded by taking their foot off the pedal. With a previous career in sales, immense strategic skill and a love for deep-diving into data, she helps people get clear on how to grow, and then supports them in making it happen. She’s both proudly neurodivergent and chronically online, so loves to talk about memes as much as she does masking.
Here's where to find more from Zoë
Instagram & Threads:
@zoerdew
Website:
https://zoedew.com/Podcast:
Look How Good You're Doing
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In this episode I’ll be talking through 5 of the big lessons I’ve learned in 2025 that I’ll be reminding myself of throughout 2026.
Find me on Instagram:
@socialbynao
Or head to my website:
https://www.socialbynao.co.uk/
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Shoutouts in this episode:
Alice Benham
@alice_benhamRachel Waring
@rachelemmawaring -
In our first ever guest episode, Ellie Kime shares her Self Trust Story, talking all about her existential crisis in business and how talking about it out loud changed everything.
Huge thank you to our gorgeous guest, here's where to find more from Ellie:
Instagram & Threads:
@eleanor_mollie
Website:
www.eleanormollie.co.uk
Sign up to Ellie’s newsletter:
https://www.eleanormollie.co.uk/newsletter -
Straight from the Drafts is BACK for 2026 with a new format 🤭
Find me on Instagram: @socialbynao
