Episodes
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Get ready for an inspiring conversation as James Hounslow sits down with Kobi Bendelak, CEO at InsurTech Israel, to uncover how one of the world’s most dynamic InsurTech ecosystems was built from the ground up.
From early-stage investment and global expansion, to building a culture driven by energy, belief and purpose—this episode is packed with insights for founders, tech sales leaders, and anyone scaling a startup.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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Building a Brand Through the Power of Narrative
Storytelling isn't just an art—it's a sales superpower. In this episode, Nir Zavaro, Chief Reality Officer at Zavaroness, joins James to explore how businesses can harness the power of storytelling to drive sales, craft compelling pitches, and build unforgettable brands.
- Why do most businesses get branding wrong?
- How can storytelling impact buying decisions?
- The secrets to crafting a pitch that actually converts.Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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Missing episodes?
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What Does It Take to Spot and Back the Next Big Tech Startup?
The latest episode of Tech Salescraft is now live! Host James Hounslow is joined by Ignacio De Diego, Associate at Cardumen Capital, for an in-depth conversation on venture capital, pre-seed investments, and what it takes to back game-changing startups.
From spotting high-potential founders to navigating the evolving tech landscape, Ignacio shares expert insights on making smart investment decisions in a competitive market. This is a must-listen for founders, investors, and anyone passionate about the future of deep tech and venture capital.Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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What Does It Really Take to Turn a Startup Into a Success Story?
On the latest episode of Tech Salescraft, James Hounslow sits down with Anna Leizerovici, Principal, Head of Business Development and Value Creation at Mobilion Ventures, to dive deep into the real meaning of value creation in the VC world.
From helping early-stage startups land their first clients to building powerful networks that fuel growth, Anna shares her journey, challenges, and expert advice for founders looking to scale successfully.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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In this episode of Tech Salescraft, host James Hounslow sits down with Roi Cohen, CEO & Co-Founder at Vicarius, to explore the unconventional path from technical founder to sales leader and, ultimately, CEO.
Roi shares how he transitioned from hacking code to hacking growth, the challenges of leading sales without prior experience, and the lessons learned in building a startup from scratch.
Key Takeaways:
• Mastering sales as a technical founder
• The importance of early-stage hustle and resilience
• Building the right team and finding product-market fitTech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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Is Your Cybersecurity Strategy Ready for the Next Big Threat?
In this episode of Tech Salescraft, host James Hounslow is joined by Paz Shwartz, CEO and Co-Founder of Persist Security, to uncover the realities of building a cybersecurity powerhouse.
- How do you think like an attacker to strengthen defenses?
- What does it take to scale a security startup in a compeitive market?
- Why is elite talent the key to success in cybersecurity?Paz shares his journey from physical security to leading a cutting-edge cybersecurity firm, the lessons learned, and what businesses must do to stay ahead of evolving threats.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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What does it take to turn setbacks into sales success?
In this latest episode of Tech Salescraft, host James Hounslow sits down with Ardon Wesly, Director of Sales at The Journey Platform, to uncover the fascinating twists and turns of his career.
From launching a startup in the heart of "Startup Nation" to mastering outbound sales and thriving in leadership roles, Ardon shares:
- The hard lessons learned from founding a business
- How resilience and therapy helped him bounce back stronger
- Strategies for connecting with CEOs in challenging sales environments
- The art of leading by example in a fast-paced industry- The hard lessons learned from founding a business
- How resilience and therapy helped him bounce back stronger
- Strategies for connecting with CEOs in challenging sales environments
- The art of leading by example in a fast-paced industryTech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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From Vision to Victory: How Meiran Galis Built Scytale AI
Join James as he sits down with Meiran Galis, Founder of Scytale AI, to uncover the journey from cybersecurity audits to building a global compliance powerhouse.
In this episode, Meiran shares how resilience, adaptability, and innovative thinking helped him scale Scytale AI while blending cutting-edge technology with human expertise. From the challenges of talent recruitment to the lessons of global expansion, this conversation is packed with insights for anyone in technology sales, recruitment, or entrepreneurship.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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Can racing instincts drive cybersecurity innovation?
In this episode, James sits down with Luigi Lenguito, Founder and CEO at BforeAI, to explore his incredible journey from the racetrack to the forefront of cybersecurity innovation.
Learn how Luigi built a globally distributed team, secured Series B funding, and developed cutting-edge pre-crime technology that predicts cyber threats before they happen.
Tune in for insights on leadership, scaling a startup, and the power of embracing a distributed workforce. This is one conversation you don't want to miss!Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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Can Startup Success Be Engineered or Is It Pure Grit?
In this week’s episode of Tech Salescraft, hosted by James, we’re joined by Colin Blou, a sales leader who’s taken six startups from the ground up to acquisition. Colin’s journey is nothing short of extraordinary — transitioning from teaching history to becoming a driving force in cybersecurity and tech sales.
Colin shares his approach to leading from the front, building high-impact sales strategies, and navigating the unique challenges of the startup ecosystem.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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What’s the Biggest Blind Spot for Founders in Sales?
Join James in the upcoming episode of Tech Salescraft as he sits down with Asya Kotler, Founder and Revenue Enabler at Sales {non} Consultancy. With years of experience scaling sales from the ground up, Asya shares her insights into overcoming startup sales challenges, building scalable processes, and when founders should rethink their go-to-market strategies.
In this episode, Asya shares, key lessons from taking startups from pre-revenue to $5M ARR, why data-driven selling beats gut instincts every time, the crucial shift founders must make to lead sales effectively and how to overcome the two most common startup sales bottlenecks.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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Thriving in the Unpredictable Startup World
In the latest episode of Tech Salescraft, James Hounslow sits down with Chalom Malka, Co-founder & CEO of Siit, to discuss his inspiring journey from sales leader to startup founder.
Chalom shares his experiences of navigating the chaos of early-stage startups, building structure and processes, and the resilience required to succeed. He also offers invaluable insights into securing funding in a challenging market and driving innovation through execution.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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What Does It Really Take to Build Resilience as a Founder?
On the latest episode of Tech Salescraft, our host James sits down with Alon Leibovich, Managing Director at Intel Ignite, as he shares candid stories of his experiences, from the highs of startup success to the challenges of leadership and resilience in the face of adversity.
This episode is packed with hard-earned lessons, practical advice, and unique insights into what it really takes to thrive in the startup world.Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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The Journey from Startup to Sales Stardom
The latest episode of Tech Salescraft is now live! Join our host James as he speaks with Nissim Ohayon, Founder at MarketFit Sales Partners, for an enlightening discussion on mastering sales in the startup ecosystem.
In this episode, Nissim shares his expertise on crafting winning sales strategies, building effective processes, and the importance of scalability in driving revenue.Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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We’re excited to announce the release of our latest episode of Tech Salescraft. In this episode James sits down with the founders of Bounti.ai, Matt and Ashar, who are here to tell their story of entrepreneurship.
In this episode, we explore the pivotal moments that shaped their startup journey, the challenges of scaling from free to fee, and insights on building a strong company culture.Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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Ken Pouliot on Leading Sales Teams Through Growth and Acquisitions!
We’re excited to release the latest episode of Tech Salescraft with our host, James Hounslow, featuring the incredible Ken Pouliot! In this episode, Ken shares his 30-year journey in sales and leadership, offering invaluable insights for anyone looking to excel in tech sales.
In this episode, Ken talks about:
- Navigating through company acquisitions and how to come out stronger
- Transitioning from individual contributor to a successful sales leader
- The key to building repeatable sales processes and managing high-performing teams
- Why hiring the right talent and forecasting are essential to scaling effectively
Whether you’re a seasoned sales leader or just starting out, this conversation is packed with actionable takeaways to help you and your team thrive in today’s fast-changing tech environment.
Ready to level up your sales game? Don’t miss out on this episode!Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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From sales rep to CEO—what does it take to lead in the high-stakes world of cybersecurity?
In the latest episode of Tech Salescraft, James is joined by David Brown, CEO of CounterCraft, to discuss his journey from sales to CEO and the lessons he's learned along the way.
David dives into leadership, building high-performing teams and how CounterCraft is using cutting-edge cybersecurity strategies to protect organisations worldwide.
Tune in now for valuable insights on sales, leadership, and navigating the ever-evolving world of cybersecurity!
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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Our latest Tech Salescraft episode is live!
In this episode James dives deep into the world of venture capital and early-stage startup growth strategies with Karel Tusek, Managing Director at Tachles VC.Wondering when to stop bootstrapping and seek funding? Curious about what VCs are really looking for in a startup? This episode has all the answers, plus insider tips on scaling, building the right team, and securing the best partners to fuel your growth.
Whether you're a founder, entrepreneur, or just passionate about the startup ecosystem, you don't want to miss this!
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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New Podcast Episode Alert!
Ever wondered what it takes to transition from a corporate exec to a successful startup founder? Tune in to this week's episode of TechSalesCraft as James sits down with Udi Cohen, co-founder of Vendict, to dive deep into his incredible journey.
Udi shares his insights on:
The challenges of shifting from corporate life to entrepreneurshipBuilding and scaling a cutting-edge AI-driven companyThe art of hiring the right talent and letting go as a founderThe mental and strategic pressures of being a CEOWhether you're an aspiring entrepreneur, a tech enthusiast, or just curious about the startup world, this episode is packed with valuable lessons and inspiration.
Don't miss out! Listen now and get a front-row seat to Udi's fascinating story.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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"If I can make my customers successful, then I will be successful."
Coming soon on the next episode of Tech Salescraft James had the pleasure of speaking with (Jim) James Wilson, a seasoned sales leader with an impressive track record across large enterprises and high-growth startups.
Jim shared his journey, from his roots in Silicon Valley, to leading sales teams in cutting-edge AI companies. We dove into his leadership philosophy, the importance of empathy in sales, and how building trust with customers is key to long-term success.
Episode out this Tuesday! Make sure to subscribe to our YouTube channel, Spotify, or Apple Podcasts to stay updated.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.
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