Episodes
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In this episode of the Apparel Entrepreneurship Podcast, we speak with Richard Sutcliffe, founder of Passenger Clothing, based in the UK.
Passenger started 12 years ago and is now approaching £100 million in sales. They are all about capturing that spirit of escape and adventure, through sustainable products. It's not just clothing; it's about crafting a way of life that aligns with our deep respect for the outdoors. Since the start, they have been on a mission to use eco-friendly materials to lessen the impact on the places we love.
What started as a small idea born from Richard’s personal passion and global travels has blossomed into Passenger, a brand that champions sustainability, encourages exploration, and captures the essence of escapism.
In this episode we talk about:
👕 Why Passenger was founded - Learn about the unique origins of the brand and how personal passion and global travels sparked its creation.
🌿 Sustainability at its core - Richard discusses how Passenger is pioneering in eco-friendly practices and responsible fashion, striving to give back to the planet.
🌍 Global inspiration, local action - Explore how influences from the Pacific Northwest and Canada have sculpted Passenger’s distinctive style.
📈 Business growth and challenges - Hear about the hurdles they've overcome and the strategies that propelled Passenger from a modest startup to a million-pound business.
🚀 Future horizons - Get insights into Passenger’s future plans for expansion and how they continue to innovate in the fashion industry.
Richard’s story is not just about building a brand; it’s about igniting change and pursuing a mission that goes beyond apparel. Whether you’re an aspiring entrepreneur, a fashion enthusiast, or someone passionate about sustainability, this episode is packed with valuable lessons and heartening stories.
🎧 Listen now to get inspired by a journey of passion, innovation, and resilience!
Passenger: https://www.passenger-clothing.com
Apparel Entrepreneurship: https://www.apparelentrepreneurship.com
#ApparelEntrepreneurship #SustainableFashion #EntrepreneurJourney #FashionInnovation #PassengerClothing
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In this episode of the Apparel Entrepreneurship Podcast we talk with former Olympic athlete Peter Häggström Lindecrantz, the visionary founder and CEO of YMR Track Club.
The brand started to commemorate the 100th anniversary of his old track club and it’s also deeply rooted in the rich textile heritage of Sweden.
We talk about how his experience in track and field has infused discipline and a unique aesthetic into his fashion enterprise, emphasizing sustainability and local production.
Episode Highlights:
Athlete to Entrepreneur: How Peter's background in sports inspired him to launch a fashion brand. Sustainable Practices: Insights into YMR Track Club’s commitment to local production and its impact on sustainability. Design Philosophy: Peter discusses how the brand's design ethos is directly influenced by his athletic background and Swedish heritage. Challenges and Triumphs: An honest look at the hurdles of running a fashion business and how to overcome them. Looking Ahead: Peter's future plans for YMR Track Lab and his vision for the brand’s growth and expansion.Tune in to gain valuable lessons on building a brand with a strong identity and ethical foundation. This episode offers a deep dive into combining passion with business acumen to create a lasting impact in the apparel industry.
YMR Track Club: https://ymrtrackclub.com/
🔥 RESOURCES WE CREATED FOR YOU!⚡️💻 6-Step Clothing Brand Startup Course - To 6 Figures And Beyondhttps://academy.apparelentrepreneurship.com/step/clothing-brand-startup-course/⚡️💻 The Apparel Entrepreneurship Members’ Club - Tools, Resources & Communityhttps://memberzone.apparelentrepreneurship.com/membership/⚡️💻 How To Write A Business Plan Workshophttps://academy.apparelentrepreneurship.com/step/business-plan-workshop/⚡️💻 Find Your Brand Niche & Unique Value Propositionhttps://academy.apparelentrepreneurship.com/step/find-your-brand-niche/⚡️💻 Apparel Entrepreneurship Tools & Templateshttps://www.apparelentrepreneurship.com/shop/◽️◽️◽️◽️◽️◽️⬇️ More stuff you should check out ⬇️** FREE 6-STEP APPAREL BRAND FRAMEWORK WEBINAR **https://youtu.be/jlnm6Pd7zLk** JOIN THE APPAREL ENTREPRENEURSHIP NEWSLETTER GIVING YOU INDUSTRY UPDATES, CONTENT, TOOLS, INSPIRATION, GUIDES, AND SPECIAL OFFERS! **https://www.apparelentrepreneurship.com/newsletter/◽️◽️◽️◽️◽️◽️SAY HI ON SOCIAL:APPAREL ENTREPRENEURSHIPWebsite: https://www.apparelentrepreneurship.com/Instagram: https://www.instagram.com/apparelentrepreneurship/LinkedIn: https://www.linkedin.com/company/apparel-entrepreneurship/TikTok: https://www.tiktok.com/@apparelentrepreneurshipFacebook: https://www.facebook.com/apparelentrepreneurshipDESINDER - Strategy, Branding & Design AgencyWebsite: https://www.desinder.com/LinkedIn: https://www.linkedin.com/company/desinder/Transformers Foundation: -
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In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry.The industry is experiencing a shift towards sustainability and circularity, and brands need to be prepared for the changes. There is a need for companies to gather data and implement traceability strategies to comply with the eco-design legislation. You will also learn about the digital product passport, which will serve as a tool to capture and showcase product compliance. Brands must start with eco-design and forced labor legislations as key priorities. The conversation explores the impact of upcoming legislation on the fashion industry, focusing on sustainability and circularity. The discussion covers the need for brands to comply with the legislation and the challenges they may face in implementing the required changes, as well as the importance of education and consumer behavior change in driving sustainability. The conversation highlights the opportunities for innovation and differentiation that the legislation presents. This episode provides resources for brands to find more information and support in navigating the new regulations.Takeaways✅ The textile industry is undergoing a shift towards sustainability and circularity, and brands need to be prepared for the upcoming legislation and regulations.✅ Compliance with the eco-design legislation is crucial, as it sets requirements for product performance and environmental impact reduction.✅ The digital product passport will serve as a tool to capture and showcase product compliance, and brands need to invest in IT systems and traceability strategies.✅ Certifications and data gathering will be important for compliance, and non-compliance can result in fines, withdrawal of products from the market, and restrictions on business opportunities.Brands should prioritize eco-design and transparent communication/content and start gathering the necessary data to ensure compliance. Brands in the fashion industry need to comply with upcoming legislation on sustainability and circularity.✅ Education and consumer behavior change are crucial in driving sustainability.✅ The legislation presents opportunities for innovation and differentiation.Resources like industry associations and blogs can give guidance and support for brands navigating the new regulations.
LinksOhana Public Affairs: https://www.ohanapublicaffairs.eu/EOG: https://www.europeanoutdoorgroup.com/Sustainable Apparel Coalition - Cascale: https://cascale.org/🔥 RESOURCES WE CREATED FOR YOU!⚡️💻 6-Step Clothing Brand Startup Course - To 6 Figures And Beyondhttps://academy.apparelentrepreneurship.com/step/clothing-brand-startup-course/⚡️💻 The Apparel Entrepreneurship Members’ Club - Tools, Resources & Communityhttps://memberzone.apparelentrepreneurship.com/membership/⚡️💻 How To Write A Business Plan Workshophttps://academy.apparelentrepreneurship.com/step/business-plan-workshop/⚡️💻 Find Your Brand Niche & Unique Value Propositionhttps://academy.apparelentrepreneurship.com/step/find-your-brand-niche/⚡️💻 Apparel Entrepreneurship Tools & Templateshttps://www.apparelentrepreneurship.com/shop/◽️◽️◽️◽️◽️◽️⬇️ More stuff you should check out ⬇️** FREE 6-STEP APPAREL BRAND FRAMEWORK WEBINAR **https://youtu.be/jlnm6Pd7zLk** JOIN THE APPAREL ENTREPRENEURSHIP NEWSLETTER GIVING YOU INDUSTRY UPDATES, CONTENT, TOOLS, INSPIRATION, GUIDES, AND SPECIAL OFFERS! **https://www.apparelentrepreneurship.com/newsletter/◽️◽️◽️◽️◽️◽️SAY HI ON SOCIAL:APPAREL ENTREPRENEURSHIPWebsite: https://www.apparelentrepreneurship.com/Instagram: https://www.instagram.com/apparelentrepreneurship/LinkedIn: https://www.linkedin.com/company/apparel-entrepreneurship/TikTok: https://www.tiktok.com/@apparelentrepreneurshipFacebook: https://www.facebook.com/apparelentrepreneurshipDESINDER - Strategy, Branding & Design AgencyWebsite: https://www.desinder.com/LinkedIn: https://www.linkedin.com/company/desinder/Transformers Foundation: https://www.transformersfoundation.org/
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We’ve worked with hundreds of brands and many of them have this in common 👇 ONE problem we see all the time:They are unable to communicate clearly and concisely on who they are and what they are about.In this episode, we talk about the importance of figuring out what your clothing brand is about.
Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/
Desinder: https://www.desinder.com/
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If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen. Ana & Klas from Apparel Entrepreneurship and Desinder talk about: ✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental consciousness is central to your brand's appeal.✅ Adopting a quality-over-quantity approach to your product line is crucial. Remember, a significant portion of your brand's success is likely to come from a small percentage of your offerings.✅ Building strong relationships with your suppliers is key to ensuring product quality and operational efficiency. These partnerships are foundational to your brand's ability to innovate and respond to market demands.✅ Collecting and acting on feedback from both customers and suppliers is essential for continuous improvement and alignment with market needs.Innovation should be at the heart of your strategy, involving new materials and designs to keep your brand at the forefront of the industry.✅ Consider consolidating your suppliers to streamline operations, reduce costs, and foster closer partnerships for enhanced quality and sustainability.✅ Smart use of colors and diligent data analysis can guide your decisions on which styles to continue and which to revise or discontinue.✅ Carefully planning your product range to ensure a coherent collection where each item complements rather than competes with the others will optimize your sales potential.This guide is a concise roadmap for any clothing brand looking to grow in a sustainable, strategic manner. Watch the full video for detailed insights and actionable strategies to take your brand to the next level.
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In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your collection, optimizing material use, and streamlining marketing and sales efforts. See the impact this strategy can have on your brand's aesthetic appeal, operational efficiency, and market success. This approach can transform your collection presentation, making it a powerful tool for both marketing and website engagement.
Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/
Desinder: https://www.desinder.com/
#FashionDesign #CollectionDevelopment #clothingbrand
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Welcome to the first part of our series dedicated to growing your clothing brand. This episode focuses on the foundational elements of business and operations, crucial for navigating the complexities of today's fashion industry.In this episode of the Apparel Entrepreneurship Podcast, we provide a comprehensive look into the strategies and practices essential for the growth and sustainability of your apparel brand. With a focus on addressing current global challenges and the importance of a solid operational backbone, our aim is to offer insightful, applicable guidance for brand owners across the spectrum.Highlights Include:Building a Purpose-Driven Brand: An exploration of how to define and integrate core values into your brand identity, ensuring resilience and relevance in a competitive market.Enhancing Operational Efficiency: Practical advice on streamlining business processes to improve efficiency, reduce costs, and maintain quality.Goal Setting and Strategic Planning: Guidance on establishing clear, actionable goals and developing a roadmap for achieving them, critical for focused growth.Financial Management Insights: Tips on managing your brand’s finances, from optimizing margins to strategic investment, ensuring financial health and the potential for expansion.Engaging with Your Audience: Strategies for cultivating a strong relationship with your customer base, building loyalty, and a sense of community around your brand.This video is for fashion entrepreneurs seeking to strengthen their brand’s foundation and navigate the path to growth with confidence. Our approach combines industry expertise with practical solutions, designed to be directly applicable to your business.Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/Desinder: https://www.desinder.com/Costing Sheet: https://www.apparelentrepreneurship.c...6-Step Startup Course: https://academy.apparelentrepreneursh...Stay connected with our newsletter: https://www.apparelentrepreneurship.c...#clothingbrand #clothingbusiness #fashionbusiness
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In this episode of the Apparel Entrepreneurship Podcast, we talk about how to start and run a sustainable clothing brand. You'll learn the fundamentals of starting and running a sustainable and responsible apparel business.
We cover what it means and how to implement sustainability in:
✅ Brand values & mission
✅ Marketing
✅ Collection & design
✅ Sourcing & manufacturing
✅ Packaging
✅ Logistics
✅ Product care & afterlife
✅ Sales & communication
Sustainability is becoming increasingly important to consumers, and the fashion industry is no exception. We discuss how a clothing brand can be more sustainable in all stages from idea to sales.
We start by discussing the importance of sustainability and the challenges the fashion industry faces. We then discuss the different ways that you can make your brand more sustainable, including:
✅ Choosing sustainable materials
✅ Using sustainable manufacturing processes
✅ Reducing waste and pollution throughout your supply chain.
✅ Packaging your products in sustainable materials.
✅ Marketing your brand in a sustainable way.
We also share tips for building a loyal customer base and positively impacting the environment. We talk about the importance of transparency, storytelling, and community engagement.
🔥 Apparel Entrepreneurship - https://www.apparelentrepreneurship.com/
🔥 Desinder - https://www.desinder.com/
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In this video podcast , Ana Kristiansson from Desinder and Apparel Entrepreneurship presents the Masterclass: How To Design A Clothing Line. You’ll learn how to create a cohesive collection that speaks your unique values and language. An apparel brand's design language is like a person’s personality. It makes your brand UNIQUE! This strengthens your brand and it keeps it cohesive for customers to recognize you. It will help you attract new customers who can identify & relate to your brand. It also helps you stay consistent season after season, year after year.
In this Masterclass Ana teaches you:
✅ Why design language matters
✅ What your designs should include
✅ Satisfaction points and what to always consider in your designs
✅ The essential building blocks of design
✅ How to find inspiration
✅ How to create your unique design language
✅ How to integrate sustainability when designing
Ana is an accomplished apparel designer with over 20 years of experience, a BFA from Parsons School of Design, and education from the Academy of Tailoring and Cutting in Stockholm. She founded the design agency, Desinder in 2007, has created award-winning designs, and worked with renowned brands such as Peak Performance, Salomon, Helly Hansen, and Orage. Ana's commitment to excellence and innovation has earned her a reputation as one of the most influential designers in the sports and outdoor field.
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There are many roles that need to be filled in your clothing business. As a small clothing brand, you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. In this podcast, we are going over the typical roles you need to fill in an apparel business.
Apparel Entrepreneurship
Courses
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In this episode, we delve into the world of clothing manufacturing and provide you with all the information you need to successfully find and work with a manufacturer. Before even beginning your search, there are important factors you need to consider, and we cover these in detail to ensure you are fully prepared. We then move onto the nitty-gritty of finding a manufacturer, from where to look to the steps you need to take to ensure you find the right one for you.
Once you have found a potential manufacturer, we discuss the key questions you need to ask them to determine if it's a good fit. This is crucial in ensuring that both parties are on the same page and can work together effectively. Finally, we provide you with tips and advice on how to make the partnership work, ensuring that your clothing line is manufactured to the highest standard possible.
So, whether you're just starting out in the fashion industry or are an established clothing brand looking to switch manufacturers, this episode has something for you. Join us as we share our expertise and provide you with everything you need to know to find and work with clothing manufacturers.
apparelentrepreneurship.com
Sign up for the Bootcamp here.
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In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with the founder and CEO of MAES London, Diana Kakkar. MAES London is a luxury womenswear manufacturer located in North London, launched by Diana in 2018. In this fantastic conversation, we get a behind-the-scenes look at creating luxury garment manufacturing, and what a successful partnership between a brand and manufacturer looks like. We talk about MAES’s selection process for new partnerships and what clothing brands can think of when reaching out to manufacturers. We also talk about sustainability, taking a business through the pandemic, invisible PR, and much more.
https://www.apparelentrepreneurship.com
https://www.desinder.com
https://www.maeslondon.com
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Early on in your clothing business, you need to work on your brand identity. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. Choosing a great brand name is not easy, we know that. In this episode, we give you clear guidelines for coming up with a name for your clothing brand. The clothing brand name is an important part of your business and what your customers think of your brand. When you choose the right name, your customers immediately identify with your value proposition. If you would choose the wrong name, your customers have no idea what your business stands for or what it does. The importance of your brand name has to do with human psychology. As human beings, we evaluate information quickly and make judgments in a snap. We usually make up our minds in only a few seconds, and then it takes much longer to change that first impression. There are many aspects to a great brand name, and in this episode, we share some of them.
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In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with Tony McWilliam, a seasoned brand founder, entrepreneur, designer, agency owner, publisher, business leader, sustainability advocate, and much more.
We are talking about building a successful clothing business, and discussing how to grow a clothing brand from $0 to $45 million.
Not only do we talk about Tony’s story and listen to how he has succeeded in the business, but he also talks about how he had to leave the company he founded, and was left with nothing. It’s a must-listen if you want to avoid the same situation.
Apparel Entrepreneurship
Desinder
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In this episode, we are going through 14 mistakes you should avoid when running your clothing brand. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. These 14 mistakes that we've seen brands make, will be devastating for your business growth. Don't do the same mistakes when running your clothing brand.
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In this episode, we are covering 13 huge mistakes that are being made when clothing brands are starting out. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. Are there any lessons learned from the mistakes made? To make it a bit easier for you, we have examined the mistakes that we've seen most often, and present them in this episode.
Learn how to start and run a clothing brand: https://www.apparelentrepreneurship.com/
Get help with strategy, branding, and design: https://www.desinder.com/
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Can you start a clothing brand with little money? Absolutely, but there are a few things to consider. In this episode, you will learn what to do if you have a limited budget when starting a clothing brand. Ana and Klas have been working in the apparel industry for 20 years, helping clothing brands through Apparel Entrepreneurship as well as through the leading apparel strategy, branding, and design agency Desinder. In this episode, they are using this experience to explain what you can do, when it comes to handling the collection, marketing, and finances on a tight budget.
Get help to start and run your apparel brand: https://www.apparelentrepreneurship.com/
Apparel strategy, branding, and design agency: https://www.desinder.com/
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If you haven't been running a clothing brand before, it may be difficult to know what to expect. We are walking you through what to expect when launching a fashion business. We are also explaining what the most important thing is to figure out when starting your clothing brand.
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In this episode of The Apparel Entrepreneurship Podcast, we are answering questions from apparel entrepreneurs. We will cover four topics that our community has requested, which are all very relevant today.
The four topics we talk about in this episode are:
How to find your brand aesthetic. How to be authentic with your message. The difference between going to college and online education. How to handle complaints - Show more
