The Blogger Genius Podcast – Podcast

Episodes

Essential Traffic Strategies for Food Bloggers
17 Apr· The Blogger Genius Podcast
I'm Jillian Leslie, the host of The Blogger Genius Podcast and the founder of MiloTree. In my latest episode, I had the pleasure of sitting down with the incredibly talented Madison Wetherill, a food blogger, web designer, and podcaster at Grace + Vine Studios.

Today, we're talking about the essential traffic strategies food bloggers (and other niche bloggers) need to know to compete in today's market.
Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? Joyfully Mad Kitchen Grace + Vine Studios MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Ahrefs Airtable Canva ChatGPT Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Power of Niche Specialization and Personal Branding
One of the key takeaways from our discussion is the significance of finding your niche. Madison emphasizes that by niching down, food bloggers can establish themselves as experts and cultivate a dedicated audience. Personal branding goes hand in hand with this, as it's crucial to connect with your audience on a personal level. By showcasing your human side and creating relatable content, you forge a stronger bond with your readers.
Adapting to Industry Changes and Optimizing for E-E-A-T
We delve into the concerns that come with shifts in ad networks, Google algorithms, and the advent of AI technology. Madison's advice? Focus on building personal connections and optimize your website for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). This not only helps in establishing credibility but also in gaining the trust of your audience.
The Art of Crafting an Engaging About Page
Your "About page" is more than just a biography; it's a strategic tool to convey authority and trustworthiness. Madison highlights the importance of including a personal photo and linking to a well-crafted about page. This balance showcases your expertise while also addressing your audience's needs and interests.
Monetization Strategies: Beyond Traditional Ads
The conversation also covers monetization strategies for food bloggers. We discuss the potential of diversifying income streams through digital products like paid meal plans, newsletters, and ebooks. The goal is to provide specific and valuable content that solves your audience's problems, thereby building a community of loyal supporters.
Essential Tools for Food Bloggers
Madison shares her favorite tools, which include Ahrefs for SEO and keyword research, Airtable for project management, and the Kadence framework for website customization. I also chimed in with the mention of ChatGPT and Canva as indispensable tools for bloggers.
Building a Community and Offering Value
Our discussion highlightsthe shift from relying solely on ad revenue to creating valuable digital products and nurturing a strong community. The key is to connect with your audience, address their problems, and build trust through personalized and niche-specific content.

Remember, food blogging is now more than just recipes—it's about the stories, the expertise, and the connections we make.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: Master Google Updates: Essential Survival Guide for Niche Bloggers! How to Make Money Blogging in 2024 (New Trends) Advanced Coaching Tips for Food Bloggers MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank
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Master Google Updates: Essential Survival Guide for Niche Bloggers!
10 Apr· The Blogger Genius Podcast
Hello, fellow niche bloggers and digital marketing enthusiasts! Today I'm excited to share with you some invaluable insights from my latest Blogger Genius Podcast episode.

We're diving deep into the recent Google updates and their impact on popular niche bloggers, like lifestyle bloggers, beauty bloggers, fitness bloggers, weight loss bloggers, interior design bloggers, personal finance blogs, and more.

Think of this as your survival guide to the new Google updates and an exploration into the latest trends in the world of digital marketing.
Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Steve Wiideman Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Adapting to Google Algorithm Updates
As many of you know, Google's algorithm updates can significantly affect our traffic and income, especially for those of us who rely on ads and affiliate marketing to monetize our niche blogs. In fact, even popular niches, like food blogging, have taken big hits and lost tons of traffic. But bottom line, there's a silver lining!

I've been working with bloggers to pivot towards selling digital products, like digital downloads, workshops, memberships, online courses, coaching, etc., offering free 20-minute strategy calls to brainstorm and navigate this new income avenue. It's all about adapting and diversifying our monetization methods and traffic sources.
SEO Expertise with SEO, Steve Weidman
To give us a deeper understanding, I brought in SEO guru Steve Wiideman. Steve's expertise shed light on the necessity for bloggers to stay agile with Google's changing search algorithms and user behaviors. He stressed the importance of unique and helpful content, even in the age of AI-generated material.
Beyond Traditional Web Search
Steve urges us to look beyond the confines of traditional web search. Platforms like Google Discover, TikTok, and short-form media content are becoming increasingly important. It's about broadening our digital marketing horizons and embracing the platforms where our audiences spend their time.
The Art of Keyword Research
We also discuss the evolving role of keyword research in driving traffic and building brand awareness. Understanding user intent is crucial for creating content that truly resonates and provides value. For those hit by a drop in Google traffic, Steve recommended analyzing top-performing pages, studying competitors, and optimizing content for a variety of platforms and search engines. For new bloggers and experienced bloggers, it's no longer all about Google.
Personalization and Marketing Channels
The commoditization of content means we need to get personal. So even if you're in one of the most profitable blogging niches, like home improvement, personal development, fashion, mental health, real estate, or travel etc. this is no longer enough to make a lot of money. It's a good idea to start using "I" and "me," and sharing your personal experiences to make our content more relatable. It will show your expertise and how well you know your specific niche. Steve also highlighted the need to stay on top of industry trends and utilize different marketing channels to remain competitive.
Maximizing Marketing Vehicles
In the latter part of our conversation, Steve emphasizes setting goals for increasing the utilization of various marketing vehicles. He suggests seeking expertise in platforms like LinkedIn and using AI to boost visibility and authority.
The Rise of Generative AI
Generative AI is revolutionizing how we interact and communicate. It's moving from providing solutions to taking actions, such as scheduling and content creation. This evolution opens up exciting opportunities for businesses in customer service, marketing data analysis, and content generation.
Strategic Content Marketing for Niche Bloggers
Steve encourages a strategic approach to content marketing. This includes reviving underperforming content through SEO reviews, UX assessments, and leveraging brand expertise. He also shared tips on using platforms like Reddit, Quora, and Medium effectively, focusing on providing value rather than self-promotion.
A Granular Strategy for Success
Finally, Steve advocates for a granular strategy. Start with one piece of content, measure the impact of each change, and continuously evolve. It's about being strategic, leveraging AI, and implementing a measured approach to content marketing and platform utilization.
Embracing Creativity and Change
To sum up, our digital marketing landscape is ever-evolving, and success lies in our ability to be creative, adapt to changes, and diversify our strategies. I hope these insights from the Blogger Genius podcast inspire you to explore new avenues like selling your own digital products and thrive in the digital space.

Stay tuned for more episodes, and remember, I'm here to help you strategize your digital product journey. Let's embrace the change together!
Other Related Blogger Genius Podcast episodes You’ll Enjoy: How to Make Money Blogging in 2024 (New Trend) with Jillian Leslie How Will AI Impact Blogging in 2024 with Steve Wiideman? The Truth About Blogging Success: Hard Work and Risks with Faith Mariah MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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How to Make Money Blogging in 2024 (New Trends)
3 Apr· The Blogger Genius Podcast
Today I want to talk about how to look up from your own blog with fresh eyes to see the changing landscape and new trends. And then I want to share the best ways to pivot I recommend you start implementing now to grow your blog income.
The Changing World of Blogging Is Blogging Dead?
The first question I get asked is “Is blogging dead?” And I’m going to say no, it’s not dead but the blogging world is changing.
Drop in Google Traffic
As you know I talk to professional bloggers all the time, in all different niches, and recently I talked to four who all lost between 70-90% of their site traffic during these March Google updates.

Now we all know that when Google pushes out updates we shouldn’t change anything for about a month to see where the dust settles, but I don’t think any of these bloggers have seen such big swings before. So to be honest they were all a bit shell-shocked.
Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Catch My Party Anca from The Butter Table MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook GroupAll Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Google's Influence and SEO Shifts in Search Results
So the first trend I expect to see is a decrease in overall traffic from Google for publishers or bloggers who are creating valuable content using best practices. Will we all be losing 70-90% of our traffic, my gut says no. In my experience, when Google makes changes they typically don’t reverse course.

For example, when we launched Catch My Party, a lot of our users were Etsy sellers so we used their API and imported their products to our site, each product got a separate page. We did this for ease. We weren’t monetizing it. Google wasn’t seeing these pages as duplicate content so if people were searching for these products they could end up on our site. We were making really good affiliate income, the Etsy sellers were happy because of all the exposure they were getting, it was growing our traffic, and then one day it all went away. Google de-indexed those pages and that traffic and income were gone.

My point is that Google changes usually move in one direction. And what is Google facing right now? Existential threats. Remember, all they care about is people coming to Google in need information and end up finding it and having a good experience.

Recently though, the overall feel is the search experience has been deteriorating so Google has been making changes. Showing more results from Reddit and Quora. This is because they want answers from “real people.” Google has found that sites have been gaming SEO to make money with affiliate marketing, for example, and Google has been cracking down.
The Introduction of AI in Search
Plus how is google going to implement AI in search. They are calling this the Google Search Generative Experience or SGE. Google is working on what this is going to look like, but one thing Google has said is their SGE will quickly provide users with the answers they need and not necessarily direct users to other sites or content.

If their AI, Gemini, can give you better results on their GSE page than sending you off to a site they don’t control, you better believe they will do that. In fact, I think it’s already happening in the travel space.

Plus for successful bloggers monetizing with display ads, as 3rd party cookies get phased out, advertisers not being able to track visitors, there will probably be downward pressure on ad revenue.
Adapting to New Realities
I was on a call with a food blogger this past week and I started painting this new picture for her and she couldn’t believe what I was saying. She’s an old school blogger. She doesn’t really use AI in her and feels like her readers could definitely tell the difference.

When I told her it’s all about her prompts and she could prompt her AI to sound like her, she got really upset. I told her she should start getting serious about learning how to use ChatGPT, she was shocked.

When I told her that some people will be using AI for recipes and not going to blogs she didn’t believe me. She said, “Who’s going to get their recipe from a machine?” That's not high-quality content. Then over the next two days I heard of two people who get their recipes from ChatGPT and think it’s so easy.

Do I believe everyone will be getting their recipes from AI, no. But it will become more common.

I don’t mean to be painting a bleak picture for bloggers and they should not abandon creating great blog content. I just mean to point out that change is a foot and the more willing you are to embrace it, the more success you’ll have.

What this really means is opening the aperture of how we see our business, our target audience, and our opportunities to serve them.

I wouldn’t be surprised if the goal of cranking out blog posts, and getting them to rank in Google so you can make a full-time income from ad networks MediaVine or Raptive will shrink in the long run.

So I have 3 recommendations:
1. Diversify Your Traffic Sources
Start investing in Pinterest again if you had given up on it in the past. It might take a couple of months to see ROI on it, but Pinterest static pins still drive traffic. I’ve heard of people going back to Facebook and using it to drive page views. I think this is especially true and platforms like Facebook are deprioritizing news. If you can build engagement with what you post on Facebook, you can drive traffic. I’ve even heard that people are starting to see traffic coming from other search engines like Bing. Bing is growing in search.

So Google should not be your only play.

And another place to invest in is growing your email list. Besides your blog, your email list is one of your most valuable assets. Because you own your email list. And all these people have said yes, to you showing up in their inbox. Think of that as them inviting you into their living room, so use it wisely. Give them value and let them get to know you.
Focus in Email Marketing
And remember, email marketing is the best and easiest way to sell.

This also includes showing up on social media. Even if these platforms don’t drive a lot of traffic, right now, it’s about getting know. For you.

Which leads to my next recommendation.
2.) Start Building Relationships With Your Audience
Don’t think of them as nameless, faceless, “traffic.” These are real people. Like you are a real person. And this is where your competitive advantage moving forward comes into play.

With AI, even great content is becoming a commodity. I can get a recipe or DIY from AI now. But YOU are not a commodity. You are a problem solver.
Start Focusing on Your Brand
I did a solo episode on how you are now not just a content provider. You are an expert, selling your “vibe.”

A few of the bloggers I spoke to this past week, didn’t like this idea because they’re used to hiding behind their blogs. But I’m going to say, this is the new reality. Get used to putting yourself out there, so people can get to know you.

This is why you want to figure out your personal brand based on your expertise and vibe and start sharing it.

And finally, my last recommendation:
3. Sell Solutions to Problems
This is all about finding new income streams.

We’re moving from an information economy (with AI, information is becoming a commodity) to a people-focused economy.

Of course selling digital products is probably the easiest way to get started. If you want to talk to me about how to do it go to milotree.com and book a free 20-minute Zoo call with me. I’ll help you readjust your thinking as a blogger. I feel like this is what I do a lot of.

And yes, starting with an ebook or guide or other types of digital downloads is a great place to start because they’re easy to create and they provide passive income.

But what we see in our data at MiloTreeCart is the people making the most money are selling memberships, coaching, live 1-hour workshops. And notice something about each one of those products. It’s you showing up live with other people.

Sure, if you want to create online courses go for it, but we're seeing mixed success with that. I feel like people are a little coursed out.
Book a Call with Me to Talk About Digital Products
And at MiloTreeCart, we have all the resources and step-by-step guides to launch these products with ease and without burnout. Just talk to me about it.

There are opportunities out there. You just have to look for them. This is your time to connect with other bloggers in your niche, join Facebook groups, watch what bloggers in other niches are doing.

In addition to selling digital products, you could also look into selling physical products like if you're a crafter selling products on Etsy. And another thing you can sell are affiliate products. If you don’t want to start creating your own products and services, find affiliate products you can promote that will make you serious money. I’m not talking Amazon affiliate links. But I recommend you find affiliate products that pay a lot of money. I'm talking about software products that have generous affiliate programs, so think about the tools you use and maybe you could be promoting them to other bloggers.

In fact, we sell military card, as you may know, for a lifetime deal of $349 and we pay our affiliates $100 per sale.

For example. We sell MiloTreeCart for $349 right now, lifetime deal. And we pay our affiliates $100 a sale.
April MiloTreeCart Affiliate Challenge
And I’m even running a challenge in the month of April awarding an additional $250 bonus and a free hour-long coaching call for people who make 8 sales. You make 8 sales during the month you get over $1,350 in value.

Here's how to join our MiloTreeCart affiliate program.
Look for Other Income Opportunities
And there are other opportunities out there. For example, I had my friend Anca from The Butter Table on the show. She’s the food blogger who, like many new bloggers, didn’t want to grow her blog the traditional way and wait two years to get any traction, so she figured out how to create user generated content for brands, how to pitch to them, and she’s making a killing. She’s thinking outside the box. And btw, she’s teaching people how to do this.

And if you say, I don’t have any marketable skills, I”m going to say, go learn a new skill that you can monetize. And if you know how to do anything with AI, you can sell that as a skill. Maybe you can teach other bloggers how to use AI to write blog posts or emails.
How Blogging Is Changing and What to Do Now
Yes, the world of blogging is changing. What’s worked so far, might not work as well in the future.

Lean into your brand and your vibe. Your blog is not your brand. You are.

Diversify your traffic sources and show up on social media even if it doesn’t drive traffic because you want people to know you and you get to know people.
It’s no longer about traffic, it’s about people.

Invest in growing your mailing list. Sending emails is the easy way to create your superfans who trust you and will buy from you.

Diversify your revenue streams and start selling solutions. You don’t need millions of people. You just need a loyal audience who is interested in your blog niche.

Find problems you can solve and charge for the solutions.

It's a good idea to teach yourself new marketable skills that you can monetize.

Find the opportunities (like great affiliate programs like MiloTreeCart) because there will be many new ways people will be making good money on the internet. And this is all good news.

And show up as an empathetic human people can relate to.

If you have any questions, reach out to me. I love hearing from you. If you’re having a rough time, reach out to me. If you want to start selling digital products, definitely reach out to me and we'll get on a free call. Now look, no one knows what the future holds if they say they do, do not trust them.

But I'm actually really bullish about the future of online business because it might not be about our blogs at a certain point.

I'm not sure in the future people are going to be going to static web pages for information. But if you can show up as a real person with real solutions and willing to put in the hard work, you will win. I hope you found this episode helpful.

And just so you know, there are many nights when I'm lying there wide awake thinking about all of this stuff. So maybe I recorded this episode as much for me as I did for you. If you're liking this show, please subscribe. Please leave a review on iTunes. I would so greatly appreciate it and I will see you here again next week.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie A New, Exciting Way to Make Money with Brand Collaborations with Anca Toderic How to Embrace Imperfection and Authenticity as a Blogger with Brooke Riley MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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How to Embrace Imperfection and Authenticity as a Blogger
26 Mar· The Blogger Genius Podcast
In today's episode, I sat down with Brooke Riley, the creative force behind the DIY blog Re-Fabbed, and the founder of Re-Fabbed Boutique, to delve into her entrepreneurial journey and the lessons she's learned along the way.
The Power of Social Media and Personal Connection
One of the pivotal moments in Brooke's journey was her decision to leverage Facebook live video content to connect with her audience. This strategic move allowed her to foster strong relationships with her followers, which translated into increased engagement and growth for her blog. It's a testament to the importance of authenticity and energy in every interaction, a principle that Brooke holds dear.
Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me Get my 13 AI Ebook Prompts Re-Fabbed Re-Fabbed Boutique MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Diversifying into E-Commerce with Re-Fab Boutique
As Brooke's blog audience grew, so did their interest in her personal style. This unexpected demand led her to explore the world of e-commerce with Re-Fab Boutique. Starting with dropshipping, Brooke faced the challenges of long shipping times and logistical hurdles, but her transparency and authenticity won over her audience, leading to impressive sales.
Embracing Imperfection and Taking Risks
Throughout our conversation, Brooke emphasizes the importance of embracing imperfection and the willingness to take calculated risks. She shares her transition from dropshipping to managing inventory and the mindset shift required to start small and scale based on customer feedback and demand.
Overcoming the Fear of Imperfection
A common struggle for many aspiring entrepreneurs, especially women, is the fear of imperfection. Brooke and I discuss the need to overcome this fear and the power of taking action, even when things seem messy or unconventional. Brooke's approach to launching her coaching group and various businesses without waiting for the perfect timing is a powerful example of this principle in action.
The Joy of Serving and Connecting with Your Audience
Brooke also highlights the significance of serving and connecting with your audience. She urges entrepreneurs to personalize their approach, understand their community, and find joy in serving others. This, she believes, is the foundation for building authentic relationships and successful businesses.
Consistency, Authenticity, and Adaptability
Our discussion also touched on the challenges of maintaining consistency and the pressure to see immediate results. Brooke acknowledges the struggles but encourages entrepreneurs to stay committed to showing up consistently and focusing on the long-term impact of their efforts.
The Unpredictability of Online Traction
Brooke shares her experience of a two-year-old post suddenly going viral, reminding us of the unpredictable nature of online traction. She advises treating each viewer or customer as the most important person, as this can lead to exponential growth over time.
The Entrepreneurial Journey: A Parallel to Motherhood
Drawing a parallel between the challenges of building a business and the early stages of motherhood, I emphasize the need to prepare for difficulties, seek feedback, and be open to making adjustments. Both Brooke and I stress the importance of consistency and the willingness to adapt and pivot when necessary.
Seeking Feedback and Building Relationships
Brooke discusses the need for self-assessment and the willingness to change strategies if the current approach is not yielding results. We both underscore the value of seeking feedback, being open to constructive criticism, and building relationships within the business community.
Embracing Challenges and Uncertainties
In closing, I encourage entrepreneurs to embrace the challenges and uncertainties of business. Through MiloTreeCart, I offer support and guidance, emphasizing the normalcy of feeling uncertain and the potential for growth through experimentation and learning from others.
An Invitation to Connect
I invite you to connect with me for further assistance and reassurance on your entrepreneurial journey. Brooke Riley and I share our experiences and insights to empower you in navigating the complexities of building and growing a business, and I'm here to support you every step of the way.

Remember, the path to success is paved with authenticity, service, perseverance, and the courage to embrace imperfection. Join us in celebrating these universal principles of entrepreneurship and take bold steps towards your dreams.
A New, Exciting Way to Make Money with Brand Collaborations with Anca Toderic Cutting-Edge Social Media Tactics for 2024 with Lauren Litt The Truth About Blogging Success: Hard Work and Risks with Faith Mariah MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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Advanced Coaching Tips for Food Bloggers
20 Mar· The Blogger Genius Podcast
The Ever-Changing Landscape of Blogging and Online Business
Hello, fellow bloggers and enthusiasts! This week has been a whirlwind with Google updates shaking the blogging world, particularly affecting niche bloggers who rely on ads and affiliate marketing. It's a stark reminder of the importance of diversifying income streams. If you're considering selling digital products, I'm here to help. I offer a free 20-minute strategy call to discuss digital product strategies and best practices. Change is the only constant in our industry, so don't hesitate to reach out and book your call through milotree.com.
A Conversation with Kayla Burton: From Baking to Blogging
In this episode, I had the pleasure of interviewing Kayla Burton, the creative force behind Broken Oven Baking and a food blog coach. Kayla's journey from working in clinical research to a full-time food blogger and coach is nothing short of inspiring. She started her blog as a hobby in 2020, and within a few years, she's turned her passion into a thriving business and now helps others do the same.
Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me Broken Oven Baking Food Blog Coach MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Struggles and Triumphs of Food Blogging
Kayla and I delved into the common challenges food bloggers face, particularly the technical aspects like SEO and staying updated with technology. She emphasizes the importance of user experience, ensuring your site is fast, navigable, and answers your audience's questions. Kayla also shared her approach to personalizing content, making sure her readers know there's a real person behind the recipes.
SEO for Food Bloggers: A Recipe for Success
When it comes to SEO, Kayla advises focusing on user experience and providing a "warm hug" through your content. This includes FAQs, intros, and personalized touches that make your blog stand out. With the rise of AI, showcasing your humanity has become more crucial than ever.
Crafting Your Unique Vibe
Kayla's vibe is all about simplicity and ease in baking, with a personal touch that reflects her life in Chicago. She believes in sprinkling your story into your posts while still delivering valuable content to your readers.
The Strategy Behind Recipe Selection
Kayla recommends a dual approach to selecting recipes for your blog: targeting low competition keywords for easier ranking, and mixing in higher competition keywords for potential high traffic gains. She also stresses the importance of competitive analysis, looking at what's ranking on Google, and figuring out how to create content that competes effectively.
Final Thoughts
My conversation with Kayla Burton was a treasure trove of insights for food bloggers and bloggers in any niche. The key takeaway is the balance between personal touch and SEO optimization. As we navigate the blogging landscape, it's clear that adaptability, strategy, and authenticity are the ingredients for a successful online presence.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: What’s Next for Food Bloggers: Changes in 2024 with Megan Porta How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes The Truth About Blogging Success: Hard Work and Risks with Faith Mariah MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-t
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How Email Marketing Helps Bloggers Increase Ad Revenue
13 Mar· The Blogger Genius Podcast
Today I'm thrilled to share with you some invaluable insights from my recent conversation with Cassie Noyes, a leading expert in email solutions at the ad network, Raptive (previously AdThrive). But before we dive into the heart of email marketing, let me extend an invitation to you.

If you're looking to explore a new income stream through selling digital products without the tech hassle, I'm here to help. Join me for a free 20-minute strategy call, and let's unlock your digital product potential together. Head over to milotree.com to book your free slot!
The Critical Role of Email in Today's Blogging Landscape
In this episode, we're taking a detour from the usual topics like SEO and site optimization to focus on something that's becoming increasingly crucial for bloggers – email marketing. Cassie Noyes, who spearheads the email solutions team at Raptive, joins me to unravel why email is not just a tool but a vital asset in building a loyal audience and boosting ad revenue.
Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me Raptive MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Journey to Email Expertise
Cassie's journey into the world of email marketing began in the realm of traditional print magazine publishing, where she honed her skills in audience development. At Raptive, she now dedicates her expertise to helping creators grow their subscriber lists and engage their audience effectively, ensuring higher open and click rates, and ultimately, driving more views and engagement to their sites.
Why Email Matters More Than Ever
With the impending demise of cookies and the evolution of AI in search, owning your audience has never been more important. Cassie explains that while SEO remains a key driver of traffic, having a direct relationship with your audience through email can make you a go-to brand, encouraging direct site visits over incidental search engine discoveries.
The Identity Factor in Email Marketing
The shift away from cookies means advertisers are on the lookout for more reliable ways to identify and target audiences. Here's where your email list comes into play. Each time a subscriber visits your site, their identity can be captured, allowing advertisers to pay more for those visits. This direct identification translates into higher ad revenue for you as a publisher.
Best Practices for Engaging Your Audience
Cassie shares that the content of your emails should be actionable and immediately useful to your audience. Think recipes or tips that they can apply right away. A welcome series can be a powerful tool to introduce new subscribers to the breadth of your content.
Monetizing Through Email
Incorporating affiliate links or product recommendations in your emails can be a subtle yet effective way to monetize. The key is to ensure these inclusions add value to your subscribers' experience rather than feeling intrusive.
The Art of the Newsletter
Consistency is king when it comes to newsletters. Cassie recommends a regular cadence, ideally more than once a week, to keep your audience engaged. Keep your emails concise, visually appealing, and easy to navigate, with buttons for links and a moderate use of photos and emojis to draw the eye.
Crafting Compelling Subject Lines
Your subject line is your first impression. It should evoke emotion and curiosity while hinting at the content inside. A/B testing is your friend here, helping you discover what resonates best with your audience and improving open rates.
Maintaining a Healthy Email List
Periodically cleaning your email list is essential for maintaining its health. Re-engagement campaigns can help identify inactive subscribers, and if they remain unresponsive, it may be time to let them go.
Embracing AI in Email Marketing
Cassie sees AI as a promising tool for content creation and brainstorming, offering efficiency and a boost to creativity. However, it's important to balance AI use with a personal touch to ensure your emails remain authentic and engaging.
Final Thoughts
Email marketing is not just a strategy; it's a relationship-building journey with your audience. By leveraging the insights shared by Cassie Noyes, you can transform your email list into a thriving community and a profitable aspect of your business. Remember, the power of email lies in the personal connection you forge with each subscriber, turning them from casual readers into loyal fans and customers.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: What’s Next for Food Bloggers: Changes in 2024 with Megan Porta New Ways to Grow Your Blog Income in 2024 with Amy Reinecke and Jennifer Draper 299: Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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A New, Exciting Way to Make Money with Brand Collaborations
6 Mar· The Blogger Genius Podcast
west episode, I had the pleasure of interviewing Anca Toderic, the food blogger behind The Butter Table, who has turned her passion for cooking into a thriving business by creating user-generated content (short-form video) for brands.

Her journey is not only inspiring but also filled with practical advice for anyone looking to monetize their video content. Let's dive into the lessons learned from Anca's experience.
Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me The Butter Table Book a UGC coaching session with Anca MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Pivot: From Struggle to Strategy
Anca's story begins with a venture that many can relate to—a business that didn't take off as hoped. She and her sister-in-law poured their hearts into a meal plan business for seven years, only to make the tough call to shut it down. This setback, compounded by the surprise of a new baby, could have been the end of her entrepreneurial journey. But with her sister's encouragement, Anca found a new path: TikTok.

Despite initial reservations, TikTok became a source of fun for Anca as she shared her recipes and cooking tips. This platform was the stepping stone she needed to gain confidence and see the potential for monetization, which led her to start a blog and consider brand partnerships.
Crafting the Pitch: The Art of Negotiation and Content Creation
Anca's approach to pitching and negotiating with brands was all self-taught. She started by creating a portfolio that showcased her content and pitched her ideas to potential partners. Her first brand deal came as a surprise, considering her small following and the fact that her blog and Instagram weren't even launched yet.

When it comes to setting rates, Anca did her homework. She began charging $650 for a 30-second video and later increased her rate to $1,000, offering package discounts for multiple videos. Her key to success? Discussing budgets and deliverables with brands to tailor her pricing to each project's needs.
The Creative Process: Authenticity Meets Professionalism
In creating content for brands, Anca focuses on authenticity. She often showcases products in a natural setting, whether it's through recipe development or cooking demonstrations. Her tools of the trade are simple yet effective—smartphone apps for filming and editing, natural lighting, and minimal equipment. This approach resonates with brands looking for user-generated content that feels genuine and relatable.
Growing the Blog and Instagram: The Power of Collaboration
Anca's growth as a blogger and influencer has been significantly boosted by her work with brands. With about 20-30% of her collaborations coming through PR agencies and the rest from in-house contacts, she has seen the benefits of backlinks from real companies and the exposure that comes from being tagged and featured on Instagram.
Embracing the Learning Curve: Just Start
One of the most empowering takeaways from my conversation with Anca is her attitude towards learning. She advocates for jumping into opportunities and learning along the way, rather than waiting to become an expert first. This mindset has allowed her to focus on making money from her passion and to avoid getting bogged down in the minutiae of branding and marketing.
Looking Ahead: Teaching and Sharing Knowledge
Anca's down-to-earth approach and relatable vibe have not only made her a success in her own right but also position her as a potential mentor for others. She's open to sharing her experiences and helping others navigate the world of content creation and brand collaborations.
Connect with Anca
For those interested in reaching out to Anca or working with her, she's accessible via direct message on Instagram at The Butter Table or through email at [email protected]. She offers one-on-one coaching sessions, and for my listeners, she's providing a special discount—$100 for the first five people who sign up at ugccoaching.milotreecart.com.
My Offer to You: Let's Talk Digital Products
As I wrap up this post, I want to extend an offer to you, my readers. If you're a food blogger or content creator not yet selling digital products like ebooks of your top recipes, you're missing out on a significant revenue stream. I invite you to book a free call with me at milotree.com, where we can discuss how to start selling your knowledge directly to your audience.

Anca's story is a testament to the power of resilience, creativity, and strategic partnerships. By sharing her journey, she not only provides a roadmap for others but also inspires us to pursue our passions and find success in unexpected ways. Join me next week for more insights and stories that can help elevate your blogging game.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: What’s Next for Food Bloggers: Changes in 2024 with Megan Porta New Ways to Grow Your Blog Income in 2024 with Amy Reinecke and Jennifer Draper The Future of Blogging: SEO Predictions for 2024 with Casey Markee MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire
28 Feb· The Blogger Genius Podcast
Welcome to another episode of the Blogger Genius Podcast. In today's episode, I'm diving deep into the realm of creating and selling digital products—especially ebooks—and how they can significantly bolster your income and help you future-proof your business.
The Call to Diversify Your Income
In the digital era, relying solely on ads and affiliates for monetization is a gamble. The need for multiple income streams has never been more critical, and here's where MiloTreeCart can help.

Imagine effortlessly setting up unlimited memberships, digital downloads, workshops, coaching, and courses in under five minutes. Yes, you heard that right! Thanks to the newly rolled-out creator-friendly AI sales pages, setting up your digital products has become a breeze.
Show Notes: MiloTreeCart Ebook AI Prompts FREEBIE Book a FREE 20-minute strategy call with me MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Why MiloTreeCart? Hassle-Free Checkouts: Ensures a smooth and straightforward purchasing process for your customers. AI Sales Pages: These magic sales pages make setup a matter of minutes, not hours. Intuitive Sales Dashboard: Keep track of your sales with ease, understanding your business at a glance. Extensive Marketing Support: Over 100 marketing templates and guides to help with sales and marketing, ensuring you're never left guessing on your next move. Dedicated Support: Real people offering real help, because your success is MiloTreeCart's success. The Gateway to Selling Digital: Ebooks
Ebooks are the perfect entry point into selling digital products. With advancements in AI, creating a content-rich ebook in under three hours is now within reach. Ebooks not only serve as a passive income stream but also allow you to test the waters with your audience, providing valuable insights into their preferences and needs.
The Benefits of Starting with an Ebook Ease of Creation and Distribution: With tools like ChatGPT and Canva, creating and formatting your ebook is straightforward and efficient. Low Risk, High Reward: Ebooks offer a low barrier to entry for both creators and consumers, making it an ideal starting point. Builds Trust and Authority: By sharing your knowledge, you establish yourself as an expert in your niche, fostering trust with your audience. Minimal Customer Service Required: Unlike physical products, ebooks require little to no post-sale customer service. Selling Made Simple
MiloTreeCart isn't just about creating digital products; it's about selling them effectively. The platform offers a plethora of marketing materials and strategies, including a six-day launch calendar and email templates, to take the guesswork out of selling. Features like upsells and coupons are also part of the package, designed to maximize your earnings and enhance the customer buying experience.
Final Thoughts on Selling Your Ebook
Selling is about service, and with the right approach, it can feel less like a transaction and more like offering help. Embrace the mindset that your product offers a valuable solution, and don't shy away from promoting it. Remember, people value what they pay for, so put your ebook out there, and let MiloTreeCart handle the rest.
Jumpstart Your Digital Product Empire
Turning your expertise into income through digital products is not just a possibility; it's an opportunity waiting to be seized. With MiloTreeCart, the path to creating, marketing, and selling digital products is clearer and more accessible than ever. Start your journey today and future-proof your business with digital products.

If the idea of building a digital product empire excites you, MiloTreeCart is ready to make that dream a reality. With a special lifetime deal of $349, you can secure your digital storefront and never worry about recurring fees. Plus, with a 30-day money-back guarantee, there's no risk in taking that first step towards securing your financial future in the digital space.
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Cutting-Edge Social Media Tactics for 2024!
21 Feb· The Blogger Genius Podcast
In my newest episode of the Blogger Genius Podcast, I had the pleasure of talking again with my friend and social media strategist, Lauren Litt, to discuss the current state of social media and what tactics you can put in place today to explode your business. It's not about followers anymore!
Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me Catch My Party MiloTree Pop-Up App Lauren Litt Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Building Authentic Connections on Social Media
One of the key takeaways from our conversation is the importance of building real connections and relationships on social media. Lauren points out that social media success isn't just about going viral; it's about fostering a community and creating authentic connections with your followers. She emphasizes the marketing principles of repetition and the balance of giving versus taking, highlighting the need for consistent content and the importance of providing value to your audience.
A Success Story: The Power of a Dedicated Audience
Lauren shares an inspiring success story of a client who, instead of aiming for a vast audience, focused on a smaller group of engaged followers. This targeted approach led to a successful product launch, underscoring the power of relationship-building and engagement with a dedicated audience.
Managing Social Media Stress
We also touch on the potential stress and mental health impact of social media. It's common to feel overwhelmed, but Lauren reassures us that it's possible to approach social media in a manageable way. She advised starting with small, consistent efforts rather than succumbing to the pressure of doing too much at once.
The Art of Engagement: Quality Over Quantity
Lauren and I explore the nuances of engagement on social media, noting that it varies based on individual goals and content. She stresses that engagement is crucial, regardless of how often you post. For some, daily posting is necessary, while for others, like mom bloggers, one post a week with daily follower interaction can be enough.
Three-Phase Engagement Strategy
Here is Lauren's social media strategy:
Review your profile to ensure it resonates with your ideal audience. Respond to comments and new followers to foster a sense of community. Reach out to ideal followers to build authentic connections.
She encouraged responding to those who regularly engage with your content, even if it's just to express gratitude for their support.
Embracing the Personal Touch
We discussed the personal nature of engagement, with Lauren urging me to connect with those who consistently interact with my content. Authenticity is key, and making genuine connections can be as simple as acknowledging someone you regularly see on the street.
The Human Connection in a Digital Age
Lauren highlights the irreplaceable value of the human connection and personal touch in an age where AI and automation are on the rise. Creating a warm and welcoming environment for followers is essential.

From my own experience, I've seen the shift towards meaningful connections with followers. Authenticity and transparency in messaging are crucial for providing genuine and valuable content to your audience.
The Significance of Real Connections
As our conversation wraps up, both Lauren and I emphasize the importance of building real connections and relationships on social media, rather than focusing solely on metrics and numbers. The impact of genuine engagement and the value of showing up authentically cannot be overstated when it comes to creating a loyal and supportive community.
Exploring Social Media Platforms: Facebook's Resurgence and Instagram's New Features
We also discuss the resurgence of Facebook and Instagram's new community feature as potential tools for building community. While Facebook remains a staple for live events and group conversations, Instagram's Threads feature and the new community option offer additional touch-points for engaging with followers.
TikTok vs. Instagram Reels
The differences between TikTok and Instagram Reels were also a topic of discussion. Lauren explains that TikTok caters to shorter attention spans and a younger audience, making it a valuable platform for those targeting users under 30.
Conclusion
Our insightful conversation sheds light on the evolving landscape of social media and its implications for online entrepreneurs and bloggers. The key is to focus on authentic engagement and leverage the platforms that best suit your audience and goals.

Remember, it's not just about the numbers; it's about the relationships you build and the community you foster. So, let's continue to navigate this digit
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Best Ways Creative Entrepreneurs Can Monetize Their Expertise
14 Feb· The Blogger Genius Podcast
Today I'm thrilled to share insights from my recent conversation with photographer and business coach, Chris Pieta on The Blogger Genius Podcast. Chris's story is not just inspiring; it's a roadmap for any creative looking to turn their passion into a profitable business.
The Leap of Faith: Transitioning from Corporate to Photography
Chris's journey began with a bold step away from the security of a corporate job to follow his passion for photography. Self-taught and determined, he mastered the art of capturing stunning visuals and landed his first client in product photography. This initial success was just the beginning, as he went on to collaborate with over 50 brands and built his reputation.
Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me Catch My Party MiloTree Pop-Up App Chris Pieta Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Embracing the Digital World: YouTube and Instagram Strategies
Recognizing the power of social media, Chris expanded his reach by creating content on YouTube and Instagram. His goal was to join YouTube's partner program, but it was his dedication to consistently posting valuable content weekly that truly expanded his influence.

On Instagram, he took a personal approach, engaging with followers to understand their needs and preferences, which helped him tailor his content strategy effectively.
Balancing Creativity and Business: Insights for Creative Entrepreneurs
Chris acknowledges the challenges creatives face when balancing their art with the business side of things. He encourages focusing on business aspects without losing the creative spark. His advice is to leverage creative expertise to increase income, which is a golden nugget for any entrepreneur.
Monetizing Creativity: The Path to Financial Success
During our conversation, Chris outlined two primary routes for monetizing a creative business: brand partnerships and selling digital products or coaching. He stressed the importance of being an expert and qualified to offer these services. Chris's own experience of growing his photography business while building a YouTube channel on the side is a testament to this approach which lead to his business growth and diversification.
The Art of Pitching: Connecting with Brands
Pitching to brands is an art, and Chris shares his personalized email sequence strategy. The focus is on capturing attention, establishing credibility, and providing a clear call to action. He also highlights the importance of understanding a brand's needs and offering solutions, which is crucial for building lasting relationships.
Selling Digital Products: The Importance of Implementation
Chris emphasizes selling implementation over information. The transformation should happen at the transaction, meaning that digital products should enable businesses to apply the knowledge effectively. He also believes in the power of trust and standing by your products, which is why he recommends offering a money-back guarantee.
Trust and Karma: The Foundations of Online Success
We both agreed on the importance of trust and standing by what you create. There's a sense of internet karma where putting out good stuff and being trustworthy leads to success. This philosophy is central to Chris's approach and Jillian's approach with MIloTreeCart, and something all online entrepreneurs should take to heart.
Pricing Strategies: Catering to Different Budgets
Chris shares his thoughts on pricing digital products, advocating for different pricing tiers to accommodate various budgets and levels of interest. He suggests starting with low-budget options and providing premium tiers for those who want more. It's about trial and error and having guidelines for different pricing tiers.
Conclusion: The Entrepreneurial Blueprint
Chris's journey from corporate to creative is more than just a story; it's a blueprint for monetizing your passion. His insights into brand partnerships, digital products, and the importance of trust are invaluable for any creative entrepreneur looking to grow their business.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie Scaling Your Business: From Overwhelm to Six-Figure Success with AnneMarie Rose Unlock Success: He Makes $10k/Month Selling Online Cooking Classes with Adam Sobel MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. Mil
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Unleashing the Power of Pinterest with AI
7 Feb· The Blogger Genius Podcast
Pinterest Today: Strategies and Consistency
I'm excited to be interviewing Missy Lund, Pinterest manager and marketing specialist, to talk about new Pinterest traffic strategies and how to use AI to speed up your workflow.

Pinterest has evolved from a simple visual search engine to a complex platform with various features like videos, story pins (now idea pins), and a focus on e-commerce. Despite these changes, my own experience with Catch My Party has taught me that sometimes, sticking to the basics, like static pins and keyword optimization, can still yield the best results.

Missy echoes this sentiment, emphasizing the importance of testing and finding what works best for your unique account.
The Evolution of Monetizing Knowledge
Let's talk about something crucial for all content creators and bloggers: monetization.

Have you ever considered selling your knowledge and expertise directly to your audience? If you're still relying solely on ads and affiliate links, it's time to rethink your strategy.

In today's digital landscape, diversifying your income streams is not just smart—it's essential. That's why I'm excited to introduce you to MiloTreeCart, a game-changer for anyone looking to sell products and services effortlessly.

I'm offering a free 20-minute strategy call to blow your mind with our new AI sales pages. Visit milotree.com/meet and prepare to see your business in a whole new light.

With the ability to set up memberships, digital downloads, workshops, coaching, and mini-courses in under five minutes, there's no excuse not to start. Show Notes:
MiloTreeCart Book a FREE 20-minute call with me Catch My Party MiloTree Pop-Up App Missy Lund Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Leveraging AI and Tools for Pinterest Success
We delve into the use of AI tools like ChatGPT and Canva Magic to generate pin titles, descriptions, and even blog post ideas. Scheduling tools like Tailwind and Pinterest's native scheduler are also crucial for maintaining a consistent presence on the platform. Missy and I discuss the strategy of creating multiple pins for the same URL and spreading them out over time to maximize reach.
The Art of Pin Creation
Missy shares her process for creating visually appealing pins using Canva and the collage feature on Pinterest's mobile app. She highlights the importance of pin size and ratio for mobile visibility and discusses the effectiveness of combining paid and organic pins, especially for e-commerce.

Video content is also on the rise, and patience is key to seeing results on Pinterest.
Conclusion: Embracing Change and AI in Pinterest Marketing
The importance of consistency and quality content on Pinterest cannot be overstated. The potential of AI to enhance our Pinterest strategies is something I'm particularly excited about, and I look forward to having Missy back to discuss new trends.

For those eager to connect with Missy Lund and tap into her expertise, she's just an email away. And for my listeners, I invite you to experience the transformative power of AI firsthand. Book a call with me, and let's explore how we can elevate your Pinterest game together.

Remember, the key to success is adaptability, consistency, and the willingness to embrace new tools and technologies.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: AI-Driven Content and the Future of SEO with Steve Wiideman The Truth About Blogging Success: Hard Work and Risks with Faith Mariah How to Thrive in a Post-Cookie World: 5 Strategies Bloggers Need to Embrace Now MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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Capitalize on Your "Vibe," Use It To Grow Your Blog
31 Jan· The Blogger Genius Podcast
Today I delve into the evolving landscape of content creation, blogging, and digital marketing and why your "vibe" has never been more important.

Facing the competition from AI-generated content and the possible decline of ad revenue due to the phase-out of third-party cookies, I propose a strategic pivot for content creators toward selling "who you are," not just the information you put out.

This is why I emphasize the importance of starting to sell digital products and services directly to audiences as a sustainable income source in 2024.
Show Notes: MiloTreeCart Book a FREE 20-minute call with me MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Catch My Party Selling Your "Vibe," Not Your Content
Also, I'm talking about the concept of selling your 'vibe'—a unique blend of personality, energy, humor, and worldview—rather than just information. I argue that in an AI-dominated landscape, the human touch becomes invaluable.

I share my personal journey with Instagram Reels, describing how I us them to convey my vibe and connect with my audience. I leverage tools like ChatGPT to streamline content creation, demonstrating the synergy between human creativity and AI.

I also discusses Kevin Kelly's "1000 True Fans" concept, encouraging creators to focus on building a small, loyal audience rather than chasing massive traffic. This approach, I argue, can lead to significant income when fans are offered valuable products.
Emphasis on Human Connection and Email Marketing
Emphasizing the importance of email marketing, I advise creators and bloggers to nurture their email lists, viewing them as a direct line to their audience's 'living room'. I advocate for authenticity in email communications, as it's an effective channel for selling and building relationships.

Remember, embracing change and putting oneself out there, despite potential discomfort is the way to go.
Get a Personalized Digital Product Action Plan
And MiloTreeCart as an accessible and efficient solution for creators looking to sell digital products, contrasting it with more complex platforms. I invite listeners to a free call to discuss digital product strategies.

If you want to talk about your digital product strategy, I would love it if you jumped on a free 20 minute call with me. It's no hard sell.

It is really to talk through what you want to build. I'll give you some ideas for your digital product strategy. I'll share with you how others are having success. I'll show you MiloTreeCart. You could see if it's a good fit for you, but truly, I am here to help all of us make this transition into this new world. If you want to get on a call with me, just go here to book a session.
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New Ways to Grow Your Blog Income in 2024
24 Jan· The Blogger Genius Podcast
I had the pleasure of sitting down with Amy Reinecke and Jennifer Draper, the dynamic duo of blogging coaches and co-founders of Spark Media Concepts. Together, we delved into the evolving world of blogging, the art of monetization, and the strategies that will help you thrive in 2024.
Show Notes: MiloTreeCart Catch My Party MiloTree Pop-Up App Spark Media Concepts The Ultimate Blog Podcast Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Journey to Blogging Success
Amy and Jennifer's stories are a testament to the power of blogging. Jennifer's leap into the blogging world began in 2010 with a slow cooker recipe blog, capitalizing on a niche that lacked wholesome content. Her blog's quick traction is a nod to the less saturated digital landscape of the time. Amy, on the other hand, started with no intention of building a business. Her journey began on social media, sharing her health journey, which eventually led her to blogging and partnering with Jennifer.

Their partnership blossomed into Spark Media Concepts, a venture that started almost serendipitously. It's a story of recognizing potential, seizing opportunities, and the importance of encouragement and mentorship. They've since shifted from doing the work for their clients to empowering them to take charge of their own blogging journeys.
Monetization and the Importance of Adaptability
In our conversation, Amy and Jennifer emphasized the need for bloggers to be adaptable and open-minded. With the blogging landscape constantly changing, it's crucial to understand your audience and make intentional decisions to grow your business. They shared their experiences with pricing changes and course restructuring, underscoring the importance of aligning pricing with the value offered and what the audience can afford.
The Power of Niching Down
Niching down is more important than ever. Amy and Jennifer highlighted the significance of understanding the specific needs of your audience. By focusing on a niche, you can become an authority in your space, which is invaluable in a crowded market.
The Role of Podcasting and Challenges with Facebook Ads
Amy and Jennifer also discussed the impact of their podcast, the Ultimate Blog Podcast, in driving traffic to their courses. They candidly shared the challenges they faced with Facebook ads, reminding us that not all marketing channels work for everyone and the importance of finding what works best for your brand.
Email Marketing: The Trend to Watch in 2024
When asked about the trends for 2024, both Amy and Jennifer agreed on the importance of email marketing. With social media fatigue on the rise, they predict a shift towards more intimate connections through email lists. They advocate for a robust email marketing strategy, including welcome series, re-engagement campaigns, and a focus on providing valuable content that your audience wants to open.
My Takeaway for Aspiring Bloggers
As your host, I've seen the blogging industry evolve, and this conversation has only reinforced my belief in the power of adaptability and the value of your email list. In a world where social media can be fleeting, owning your email list is akin to owning a piece of digital real estate that no algorithm can take away from you.
MiloTreeCart: Your Partner in Monetization
Before I wrap up, let me introduce you to MiloTree Cart, the tool that can revolutionize how you sell digital products and services. With MiloTreeCart, you can set up memberships, digital downloads, workshops, coaching, and mini-courses in minutes. It's user-friendly, backed by a supportive team, and currently available for a lifetime deal of $349. Plus, if you purchase by the end of January, you'll get a one-hour coaching call with me to strategize and learn best practices.
Final Thoughts
The blogging world is ever-changing, but with the right strategies and tools, you can navigate it successfully. Take the advice from Amy and Jennifer to heart, consider your email marketing strategy, and don't forget to check out MiloTreeCart to take your monetization to the next level.

Ready to dive deeper into the world of blogging and learn from the best? Subscribe to The Blogger Genius podcast and join me, Jillian, as we explore the genius behind successful blogging.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: AI-Driven Content and the Future of SEO with Steve Wiideman The Truth About Blogging Success: Hard Work and Risks with Faith Mariah What’s Next for Food Bloggers: Changes in 2024 with Megan Porta MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $3
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What's Next for Food Bloggers: Changes in 2024
17 Jan· The Blogger Genius Podcast
Hello, creators and food enthusiasts! Today, I'm thrilled to share with you my recent interview with my friend, Megan Porta, the creative force behind Pip and Ebby and the Eat Blog Talk podcast. We dove into the evolving world of food blogging and the exciting opportunities that lie ahead in 2024.
Embracing Change and Innovation
As we step into the new year, the landscape of food blogging is shifting. With the rise of AI content and the impending phase-out of third-party cookies, it's clear that we need to adapt our strategies. My advice? Pivot towards selling your own digital products and services. This is where MiloTreeCart comes into play, offering a simple solution to set up memberships, digital downloads, workshops, coaching, and mini-courses in a snap.

And for our first thousand VIP customers, we're offering a lifetime deal at just $349 with no recurring fees. Plus, get a one-hour coaching call to strategize if you purchase by the end of January. Don't miss out on this chance to boost your income in 2024!
Show Notes: MiloTreeCart Catch My Party MiloTree Pop-Up App Megan Porta Eat Blog Talk Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Power of Creativity in Food Blogging
Megan and I discussed the importance of creativity in the food blogging space. With challenges like AI and changes in search algorithms, food bloggers must think outside the box to monetize and drive traffic. From ebooks to cooking classes, the possibilities are endless. Megan's mastermind group is already buzzing with innovative ideas, proving that creativity is key to staying ahead.
Leveraging Platforms Like Pinterest
Despite the frustrations many have with Pinterest, it remains a valuable platform for food bloggers. The visual nature of food content makes Pinterest a potential goldmine for traffic. Consistency and a long-term strategy are crucial, and if you notice a particular type of content performing well, such as videos, it's time to double down on that approach.
The Third-Party Cookie Conundrum
The removal of third-party cookies by Chrome in 2024 is a hot topic. While it may change how advertisers interact with ad networks, it's important not to approach this shift with fear. Instead, be curious and informed. Ad networks like Raptive are exploring new technologies to maintain ad relevance and value, ensuring that the right ads reach the right audience while respecting privacy.
Mindset Matters
One of the most powerful takeaways from our conversation is the significance of mindset. Rather than succumbing to fear about the future, embrace curiosity and excitement for the opportunities that change brings. AI, for instance, isn't something to be feared but a tool to be harnessed for idea generation, writing enhancement, and keyword research.
The Summit for Advanced Food Bloggers
Megan and her colleague Melissa are organizing a summit specifically for advanced food bloggers, creating a space for collaboration and support. Using MiloTree Cart, they've set up an effortless payment and sales page system for the event, showcasing the ease with which digital products and services can be offered.
Selective Learning and Growth
As we navigate the food blogging community, it's essential to be selective about where we get our information and support. Surround yourself with positivity and a growth-oriented mindset. If you're interested in learning more about the summit, our podcasts, or how to leverage MiloTreeCart for your business, be sure to check out the links provided.

The future of food blogging is bright for those willing to innovate and adapt. By embracing new tools, platforms, and strategies, we can continue to thrive in this dynamic industry. Stay curious, stay creative, and let's make 2024 a year of incredible growth and success!
Other Related Blogger Genius Podcast episodes You’ll Enjoy: AI-Driven Content and the Future of SEO with Steve Wiideman The Truth About Blogging Success: Hard Work and Risks with Faith Mariah What’s Next for Food Bloggers? Trends to Watch in 2023 with Megan Porta MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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How Will AI Impact Blogging and Online Entrepreneurship in 2024?
10 Jan· The Blogger Genius Podcast
In today's Blogger Genius Podcast episode, I'm diving deep into the future of blogging and online entrepreneurship in the face of the AI revolution. As we stand on the brink of 2024, the digital landscape is shifting beneath our feet, and I'm thrilled to share with you the wisdom of SEO expert Steve Wiideman.
The AI Challenge: Growing Income in a Competitive World
As bloggers and digital entrepreneurs, we're no strangers to change. But the rapid advancements in AI are bringing a new set of challenges—and opportunities—to our virtual doorsteps. With AI-generated content on the rise and the impending phase-out of third-party cookies, many of us are wondering how to sustain and grow our income.

In this episode, I explore the potential of pivoting towards selling digital products and services directly to our audiences. Imagine setting up memberships, digital downloads, workshops, coaching sessions, and courses with ease. That's where MiloTreeCart comes in—payment software I'm excited to introduce, complete with an exclusive life-deal of $349 for the first thousand VIP customers and a reassuring 30-day money-back guarantee.
Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Steve Wiideman Google Actions Console Google Discover Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Embracing Change with Steve Wiedemann
Steve Wiedemann, a seasoned SEO expert, joins us to share his invaluable insights. With experience spanning brick-and-mortar stores, online retailers, and big-name brands, Steve understands the necessity for businesses to evolve with the digital marketing landscape.
Beyond Google: A Fully Integrated Marketing Strategy
Steve's enthusiasm for the changes in the search ecosystem is palpable, yet he acknowledges the nervousness that accompanies the rise of AI in digital marketing. His advice? Adopt a fully integrated marketing strategy that transcends Google's search results. It's about improving performance across all digital marketing mediums and maintaining a consistent brand message.
Solopreneur Strategies: Smart Investments and Social Presence
For the solopreneurs and small business owners among us, Steve offers sage advice. With limited budgets and time, it's crucial to prioritize. Hiring experts for specific marketing channels, even for just a few hours a month, can make a significant difference. Collaborating with influencers and cultivating a strong social media presence are key steps to growing your audience and nurturing brand advocates.
Voice Search and AI: Staying Ahead in 2024
Voice search technologies are no longer a distant future—they're here, and they're reshaping how we interact with the digital world. Steve urges us to leverage platforms like Google Action Console and Alexa Skills to stay competitive.
The AI-Driven Environment: Tracking and Adapting
The conversation with Steve takes a deeper dive into the challenges of tracking keyword rankings in an AI-driven environment. He stresses the importance of direct engagement with brands through AI platforms and effective communication between developers and brand representatives.
Customer Journeys and Competitive Insights
Understanding customer journeys has never been more critical. Steve highlights the use of competitive insight tools to track how customers reach competitors' websites. Breaking out of the traditional SEO bubble is essential, as is focusing on content that truly drives traffic.
Brand Consistency and Customer Sentiment
Brand consistency is paramount, and so is understanding customer sentiment. Monitoring feedback and reviews helps identify your strengths and weaknesses, allowing you to differentiate your brand from competitors.
The Future of Advertising with AI and Voice Search
As we ponder the future of ad revenue, Steve predicts that ads will remain a fixture in search results. Bloggers must adapt to this evolving digital environment to stay relevant.
Looking Ahead: AR, VR, and the Future of AI
Steve leaves us with a thought-provoking prediction: the shift from traditional devices like phones to augmented reality (AR) and virtual reality (VR) equipment. He envisions a future where we interact with digital content through wearable devices, such as AR glasses.
Final Thoughts
This episode with Steve Wiedemann has been a treasure trove of insights for anyone looking to navigate the evolving digital marketing landscape. As we embrace AI and the changes it brings, let's move forward with adaptation, experimentation, and a forward-thinking mindset. The future is bright for those ready to evolve.

Remember, The Blogger Genius podcast is here to guide you through these transformative times. Stay tuned for more episodes that empower you to thrive in the world of blogging and online entrepreneurship.
Other Related Blogger Genius Podcast episodes You’ll Enjoy: AI-Driven Content and the Future of SEO with Steve Wiideman The Truth About Blogging Success: Hard Work and Risks with Faith Mariah The Future of Blogging: SEO Predictions for 2024 with Casey Markee MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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How to Thrive in a Post-Cookie World: 5 Strategies Bloggers Need to Know!
3 Jan· The Blogger Genius Podcast
Hello, fellow entrepreneurs and bloggers! I'm Jillian, founder of MiloTreeCart and your guide through the ever-evolving world of online business. As the host of The Blogger Genius Podcast, today, I want to dive deep into a topic that's on the forefront of every digital entrepreneur's mind: preparing for the changes in 2024.

I'm talking about how to thrive in a post-cookie world and 5 strategies bloggers can use to thrive.
The Dawn of a New Digital Era
The online business landscape is shifting beneath our feet. With the advent of artificial intelligence (AI), updates to Google's search algorithms, and the phasing out of third-party cookies, it's clear that 2024 will be a year of significant transformation. But fear not! I'm here to arm you with the knowledge and tools you need to pivot and adapt.
Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Embracing AI: Friend or Foe?
AI is no longer the stuff of science fiction; it's a reality that's making waves in how we conduct business online. From personalized customer experiences to automated content creation, AI has the potential to revolutionize our approach to online entrepreneurship. But how can we harness this technology to our advantage? That's a question I tackled in our latest podcast episode.
Google Search: Playing by New Rules
Google's search algorithms are constantly changing, and staying ahead of the curve is crucial for online visibility. In 2024, we can expect even more updates that will challenge the way we think about SEO and content creation. I've shared some cutting-edge strategies to ensure your blog remains at the top of search results, no matter what Google throws our way.
The Cookie Crumbles: A Post-Third-Party World
The digital marketing world is bracing for the impact of third-party cookies being phased out. This change will fundamentally alter how we track user behavior and target our advertising. But it's not all doom and gloom! There are innovative approaches to user data that respect privacy while still providing valuable insights.
Five Tips to Future-Proof Your Online Business
In the podcast, I've outlined five essential tips to help you navigate these changes with confidence. Here's a sneak peek:
Experiment and Pivot: Be willing to try new things and change direction when necessary. Flexibility is key in a rapidly evolving market. Diversify Your Traffic Sources: Don't rely on a single platform or channel for your audience. Use a mix of social media, SEO, email marketing, and other avenues to reach your customers. Build Your Personal Brand: Establish yourself as a thought leader in your niche. A strong personal brand can open doors and create opportunities. Develop and Sell Digital Products and Services: Create scalable products like courses, ebooks, or consulting services that can generate revenue without constant hands-on work. Leverage AI for New Skills: Embrace AI tools to enhance your capabilities, whether it's for content creation, data analysis, or customer service. Then see if you have AI skills that you can offer as a service to others. A Bonus Tip for the Road
As a bonus, I shared an additional tip that could be the key to your success in 2024. But I won't spoil it here—you'll have to listen to the episode to find out!
Conclusion: Thriving in Change
Change can be daunting, but it's also ripe with opportunity. By preparing now and embracing the strategies discussed in the Blogger Genius podcast, you can set yourself up for success in 2024 and beyond. Remember, the future belongs to those who are ready for it.

Stay tuned for more insights, and don't forget to subscribe to the Blogger Genius podcast for your weekly dose of online business wisdom. Here's to thriving in the digital age!
Other related Blogger Genius Podcast episodes you’ll enjoy: The Truth About Blogging Success: Hard Work and Risks with Faith Mariah Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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Embrace New Income Opportunities in 2024 (Rebroadcast)
27 Dec 2023· The Blogger Genius Podcast
As we step into 2024, the blogging landscape is undergoing significant change. With AI content creation becoming mainstream, alterations in Google search algorithms, and the phasing out of third-party cookies, bloggers are facing new challenges and opportunities.

It's a crucial time for bloggers, particularly those in the food niche, to diversify their income streams. In this rebroadcast episode of The Blogger Genius Podcast, I delve into the inspiring journey of Natasha Levai, a gluten-free sourdough baker, food blogger, and creator of Natasha’s Home.

Natasha's story shows how embracing digital products and live workshops can be game-changing in this evolving digital era.
Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Natasha’s Home Eat Blog Talk Podcast Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify MiloTreeCart: Simplifying the Sale of Digital Products
Before exploring Natasha’s strategy, it’s essential to highlight MiloTreeCart, our platform, built for people who hate technology, that simplifies selling digital products. This tool is a boon for non-tech savvy creators and is currently available at a lifetime deal of $349. Additionally, purchasing MiloTreeCart by the end of the year includes a free lifetime subscription to our MiloTree Pop-Up App, priced at $250.
Natasha’s Digital Product Journey
Hungary-based Natasha Levai's story began with inspiration from an Eat Blog podcast episode hosted by Megan Porta. Despite time constraints, Natasha compiled her blog recipes into an ebook using Canva, keeping it simple and accessible. She priced her 16-recipe ebook at $9 and leveraged her engaged gluten-free baking Facebook group of over 22,000 members to promote it.
The Power of Community and Niche Focus
Natasha's niche focus on gluten-free sourdough baking has been instrumental in her rapid growth. Her community's engagement significantly boosted her ebook sales, mainly through her Facebook group.
Expanding to Workshops
After her ebook success, Natasha ventured into live workshops. Her first paid workshop, focusing on gluten-free baking techniques, garnered over $400.

Natasha embraced the concept of “B-minus work,” focusing on delivering value over perfection. This approach, using simple tools like a phone and computer, made her workshop authentic and relatable.
Looking Ahead: 2024 and Beyond
As we navigate 2024's dynamic blogging landscape, Natasha's approach is more relevant than ever. With traditional blogging revenue streams evolving, live workshops and digital products offer a viable path for bloggers to adapt and thrive. Natasha’s success is not just about earnings but also about building a stronger connection with her audience, offering them real value in these changing times.
The Future of Blogging
Natasha’s experience and the growing importance of digital products and interactive experiences like live workshops underscore the need for bloggers to innovate. In 2024, with the digital landscape rapidly changing, such strategies are not just optional; they are essential for survival and growth.

In conclusion, Natasha's journey highlights the resilience and adaptability required for bloggers in 2024. Her success with digital products and live workshops serves as an inspiration and a blueprint for others to follow.

As your host on The Blogger Genius Podcast, I hope this story motivates you to embark on your own journey of exploration and growth in the ever-evolving world of blogging.
Other related Blogger Genius Podcast episodes you’ll enjoy: Hosting Paid Workshops to Increase Your Income with Ashley Greenwood The Secret Sauce to Food Blogging Success: SEO and AI with Marley Braunlich Writing an Ebook is Easier than You Think: Step-by-Step Guide – Solo Episode with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
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Tips and Tricks for Overcoming Instagram Overwhelm (Rebroadcast)
17 Dec 2023· The Blogger Genius Podcast
In this rebroadcast episode of The Blogger Genius Podcast, I had the pleasure of speaking with Lauren Litt, a social media coach. Lauren helps people overcome their social media anxiety and achieve real results.

Lauren shares valuable insights on why some people don't like Instagram and how to overcome these concerns.

She suggests getting more educated about the platform and implementing grounding habits to protect oneself from the dopamine rush. She also emphasized that follower count doesn't determine business success and that focusing on real conversations and connecting with your desired audience is key.
The Importance of Being Authentic on Social Media
As the host, I add that if you want to grow a business, you need to be where your audience is, even if you don't personally like the platform. I compare it to niche blogging, where some may feel confined but need to focus on a specific niche to make money.

Lauren agreed, stating that running a business often involves doing things you don't want to do. She reveal that she herself doesn't like social media due to past negative experiences but helps people who feel the same way because she believes they have important messages to share.
Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Lil Shameless Plug Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Experiential Marketing and Personal Connection
Lauren also discusses the importance of experiential marketing and personal connection in attracting clients. She believes that people want to work with authentic individuals who show up as themselves. She also acknowledges that while there is a wealth of information available online, the value of paying for a course or coaching lies in the personal connection and trust that is established with the instructor.
Tailored Approaches to Social Media
When it comes to social media content, Lauren suggests focusing on the main feed, using carousels, going live, and sharing behind-the-scenes moments in stories. She explains that while reels can help grow followers, they are not as effective in driving clicks and conversions.
Building Connections and Community on Social Media
Lauren and I also discussed the importance of building connections and community on social media. She emphasizes that social media platforms are primarily meant for deeper engagement and relationship-building with the audience. While sales can happen on Instagram, she highlighted the value of having a newsletter list to further nurture and convert leads.
Using Social Media to Drive Sales
Lauren shares her own experience of working with clients who were not equipped to effectively capture leads and convert them into sales. This led her to expand her company and focus on online marketing strategies that move people from social media platforms to email newsletters, where the real profit can be generated.
The Power of Engagement
Lauren also provided a three-step process for daily engagement on social media: review, respond, and reach out. She encourages entrepreneurs to take just five minutes a day to review their social media accounts, respond to comments and likes, and reach out to new circles of potential customers.
Taking Action and Making Personal Connections
I admire Lauren for her practical strategies for selling digital products. I believe in the importance of taking action, even if you don't have an existing audience. I suggest going door to door, joining Facebook groups, and engaging on Instagram to make personal connections that can turn into loyal fans and customers.
Connect with Me
Finally, I want to invite you to connect with me. Visit milotree.com to read testimonials from real people who have achieved success selling digital products with the help and guidance of my team. Schedule a call with me by visiting milotree.com/meet. I'm excited to meet you and help you grow your business.

Here's a link to the podcast transcript.
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The Truth About Blogging Success: Hard Work and Risks
13 Dec 2023· The Blogger Genius Podcast
As the host of the Blogger Genius Podcast, I recently had the pleasure of interviewing Faith Mariah, a no-BS online business strategist and coach. And in this episode, we get real!
The Power of Selling Digital Products and Services
But before I launch into talking about the episode, I want to share one of the key strategies I recommend you implement to set yourself apart in 2024.

This is to sell your own digital products and services. To make this happen easily, check out MiloTreeCart, the tech tool we built that allows bloggers to set up and sell unlimited memberships, digital downloads, workshops, and coaching in less than ten minutes.

We are offer MiloTree Cart for a one-time lifetime deal of $349 with no recurring fees. We also have a 30-day money-back guarantee, so there's no risk in trying it.
The Journey of Faith Mariah
Back to today's episode, Faith shared her journey of starting a mental health blog and growing it into her first full-time income. She later transitioned into coaching other entrepreneurs, emphasizing the importance of simplicity and focus in business strategies. She believes in a good system for selling products and consistent content creation. Her program focuses on 90-day planning and teaching a simple business strategy that is sustainable and prevents burnout.
Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Faith Mariah Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Importance of Starting Small
I agreed with Faith's approach and shared my experience with clients who have grandiose ideas for their businesses but lack a solid foundation. I advise them to start small and focus on getting customers before investing in complicated technology or optimizing content. It's crucial to prove the concept and generate revenue before expanding and optimizing.
Tracking Time and Diversifying Income
Faith added that tracking time and identifying revenue-generating activities are crucial. She advises bloggers to find their leverage points and focus on activities that directly contribute to making money. She also suggests diversifying income streams to avoid relying solely on platforms like Google or social media algorithms.
The Value of Simplicity and Focus
Both Faith and I stress the importance of staying focused and not getting overwhelmed by trying to do too much too soon. We recommend simplicity, a simple offer, and a simple way of selling it. Faith highlights the need for a standout offer and advises against spreading oneself too thin with multiple offers.
The Power of Your Brain and Multiple Leads
Faith also discussed the importance of having multiple leads and the value of your brain as an entrepreneur. She emphasizes that all money is created from ideas generated by your brain, making it your most valuable asset. When coaching people, Faith encourages them to think in terms of leads, which can be potential customers or visitors to their blog generating ad revenue.
The Role of Short-Form Video Content
Currently, Faith sees short-form video content platforms like Reels, TikTok, YouTube Shorts, and Pinterest as effective sources for generating leads. She shared an example of someone in her mastermind who went viral on Reels and gained 5,000 email subscribers in just two weeks.
Rising Above the Noise
Faith discusses rising above the noise and gaining engagement on social media. She acknowledges that it takes time and perseverance, referring to the initial stage as "the suck" where you may feel like you're talking to no one. However, she emphasizes the importance of maintaining consistency.
The Challenges and Realities of Building a Career Online
Faith also discusses the challenges and realities of building a career online. She emphasizes the importance of trying new things and being willing to make mistakes in front of others. She shares her own experience of organizing her first online summit, which had its fair share of technical issues and frustrations. However, she believes that being a beginner and facing difficulties is a natural part of the process.
The Value of Condensing Information and Expertise
Faith discusses the value of condensing information and expertise into a faster and more accessible format for people. She emphasizes the importance of not having to spend excessive time and effort on researching and reading books, as she has already done that for her students.
Delivering High-Value Results
Faith encourages aspiring entrepreneurs to focus on delivering high-value results that people are willing to pay for. She advises individuals to analyze their chosen niche or industry and identify what people are already paying a lot of money for, and then strive to become exceptionally good at delivering those results.
Conclusion
Faith and I emphasize the importance of simplicity, focus, and diversification in building sustainable businesses.
Other related Blogger Genius Podcast episodes you’ll enjoy: Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie Secret Truths About Selling – Part 3 (Unlocking the Psychology of Selling) with Jillian Leslie Secret Truths About Selling – Part 4 (Why Your Customer Journey Is SO Important) with Jillian Leslie A Final Word About MiloTreeCart
Before we wrap up, I’d like to mention MiloTreeCart again, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and a bonus coaching call with me to develop your 2024 digital product strategy.
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Mastering the Art of Messaging to Unlock Blog Growth in 2024
6 Dec 2023· The Blogger Genius Podcast
Hello everyone, I'm your host, Jillian, and today I interviewing copywriter, Samantha Burmeister. We're talking about the importance of effective messaging to set yourself apart from the competition as a blogger in 2024.
The Potential of Digital Products and Services
In the podcast, I also introduce the concept of pivoting to selling digital products and services as a way to boost your blog income. One tool that I highly recommend for this is the MiloTreeCart. This user-friendly tool allows you to set up memberships, digital downloads, workshops, coaching, and mini-courses with ease.

What's more, MiloTreeCart is currently available for a one-time lifetime deal of $349 for the first thousand VIP customers, with a 30-day money-back guarantee. This exclusive offer also includes a lifetime MiloTree Pop-Up account worth $250 if purchased by the end of December. I encourage you to visit milotree.com and take advantage of this offer.
Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Samantha Burmeister Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Importance of Messaging
The main topic of the episode is messaging. Samantha and I discuss the importance of getting visitors and customers to understand the "why" behind the content. This "why" can drive actions such as joining an email list, taking action on blog posts, and making purchases on sales pages.

We also touched on the role of AI in copywriting and the significance of brevity, authority, and selling the transformation. Samantha explains the difference between content and copywriting, stating that content is written for computers and focuses on discovery, while copywriting is about understanding the audience's needs and desires and crafting compelling messaging to inspire action.
The Power of Offering Value
Samantha stresses the importance of offering valuable content to capture email addresses and generate leads. She emphasized the need to provide immediate value and ensure that the freebie or content offered aligns with the paid products or services being promoted in the future.

She also addressed the hesitation some people, especially women, feel when it comes to selling and promoting their offerings. Samantha encourages them to overcome this mindset and view selling as a way to serve and help others.
The Role of Emotions in Purchasing Decisions
We discussed the role of emotions in purchasing decisions. Samantha confirmed that people often buy based on emotions and then justify their purchase afterwards. I shared an example of buying a purse because it sparked my interest, even though I later justified it by saying I needed it for a wedding or a job interview.
The Use of AI in Copywriting
We also discussed the differences between using AI for content and AI for copy. When using AI for content, it can aggregate information from the internet to answer specific questions or provide recommendations. However, when it comes to copywriting, it's important to understand the desired transformation or outcome that the audience wants.

I shared my approach to using AI for copywriting. I prompt my AI, ChatGPT, to be a world-class copywriter who understands human psychology. By setting up the AI with this prompt, I can then ask it to generate sales copy that will lead to the desired transformation for my target audience.
Brevity and Authority in Sales Pages
Samantha discussed the importance of brevity and authority in sales pages. She advises against using blocks of text, except for the about section, as people are usually more interested in knowing what they will get from the sales page. However, she acknowledges that the about section can help build authority and humanize the product being sold.

I agree with Samantha's points and suggest that imposter syndrome can be overcome by putting yourself out there confidently. I emphasize the need to establish trust and authority in the sales pitch, even if you don't have formal qualifications in the field.
Conclusion
To sum up, the key takeaways from the episode are the need to communicate authority, establish a personal connection, and guide customers on a transformative journey. If you want to learn more about Samantha and her services, she can be found at Nomad Copy Agency and on Instagram at nomad.copy.

I invite you to schedule a free exploratory call with me to discuss your business strategies. Let's grow our income in 2024 together!
Other related Blogger Genius Podcast episodes you’ll enjoy: Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai 5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie Last Word About MiloTreeCart
Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your 2024 digital product strategy.
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Show more

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Master Google Updates: Essential Survival Guide for Niche Bloggers!

How to Make Money Blogging in 2024 (New Trends)

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A New, Exciting Way to Make Money with Brand Collaborations

Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire

Cutting-Edge Social Media Tactics for 2024!

Best Ways Creative Entrepreneurs Can Monetize Their Expertise

Unleashing the Power of Pinterest with AI

Capitalize on Your "Vibe," Use It To Grow Your Blog

New Ways to Grow Your Blog Income in 2024

What's Next for Food Bloggers: Changes in 2024

How Will AI Impact Blogging and Online Entrepreneurship in 2024?

How to Thrive in a Post-Cookie World: 5 Strategies Bloggers Need to Know!

Embrace New Income Opportunities in 2024 (Rebroadcast)

Tips and Tricks for Overcoming Instagram Overwhelm (Rebroadcast)

The Truth About Blogging Success: Hard Work and Risks

Mastering the Art of Messaging to Unlock Blog Growth in 2024