Episodes

  • In this episode of Bulletproof Business Paul explains what Web 3 and Crypto is and how it will impact your business.

    Paul explains how this technology works and how he plans to use it to build and manage a crypto mining project. The project he’s building gives you ownership of a percentage of a crypto mining rig. The project is called “Crypto Fox Miners Club” and is going to use features of Web 3 such as Smart Contracts, NFTs and blockchain.

    In the podcast you will learn:

    What Web 3 is How Web 3 and Crypto will impact your business What is a Smart Contract and an NFT Why Paul is creating a crypto mining farm

    For more information about Crypto Fox Miners Club head to: https://www.cfmc.io/

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about the importance of building a sales funnel that generates leads and converts clients.

    When you are building a sales funnel it is vital to think of your client’s experience and ensure you do everything you can to not lose them in the process of going through the funnel.Paul explains how to automate the processes of your sales funnel so that you get self qualified leads.

    Studying your sales funnel can help you understand where you’re going wrong with prospecting, exactly where leads drop off and what led existing customers to follow the sales funnel all the way through. Optimising your sales funnel can have an immediate, lasting impact on your lead generation and client acquisition process.

    In the podcast you will learn:

    How build a successful sales funnel Why you should only have one call to action on your sales page How to make sure you do not lose potential leads by retargeting them

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    Check out my training programme Systems That Scale : https://www.systemsthatscale.club/

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

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  • In this episode of Bulletproof Business Paul talks about the steps you can take to free yourself from your business.

    There are a few important steps that you need to know when you’re growing your business. Organise your time so you can focus on parts of the business that you do best, or better yet organise the business so it can work without you. Don’t make your business owner dependent.

    Use your time in the most effective way and know when to delegate tasks. You want to work ON the business not IN the business. FInd people who enjoy doing the things you don’t and let them do what they are best at.

    In the podcast you will learn:

    What to do free yourself from your business The four steps Paul uses to free up his time Why you need to create systems and processes How to employ the best people What softwares and CRM systems to use to best scale your business

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    Check out my training programme Systems That Scale : https://www.systemsthatscale.club/

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about why you should take time to design your customer journey and value the experience your customer has whilst interacting with your business both in person and online.

    Customer experience should be of the highest priority. A more powerful way to get clients is to give them an unbelievable experience in your business. Paul designed his customer experience to make his customers and clients proudly talk about how great it was and recommend him to other people.

    Identifying key touch points along your customers' journey and collecting customer feedback to improve or keep delivering those experiences will improve a customer’s experience with your business and make them a loyal customer.

    In the podcast you will learn:

    What is a customer journey Why you should make your customer’s experience the best it can be How to make your customer experience so good that it closes sale

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about the Cigar Method of business.

    The Cigar method is a situation management system where you focus on the real scenarios vs. desired results. It is used to improve your thought and review processes, with an extra step for goal-setting.

    This system aims to understand the gaps between you and your perfect future. By using this method you will be able to make a detailed plan of action and track your progress.

    In the podcast you will learn:

    Where Paul learned the Cigar Method Why Paul is such a strong believer in the Cigar Method How Paul uses the Cigar method to make decisions in his businesses and life

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul gives updates on his various projects & businesses.

    Pauls shares insights of what you need to do to run a Bulletproof Business by focusing on the systems and processes that will support growth and stability.

    Paul makes reference to a previous episode of Bulletproof Business where he speaks about the potential power of Web 3 for business. Since that episode he has launched his own creator coin (The Winner Club Coin $TWC) which is a community token used to give members of his Clubhouse group, The Winners Club, special privileges. These include, governance of the future of the group and access to host their own room and events using the community they've built.

    Paul is also involved in a media agency, Phonic Media, as an advisor and shareholder. As part of this agency he has launched a new podcast to educate people on Web 3 and all things crypto - Understanding Crypto comes out every Monday and Thursday on all Podcast platforms.

    He is involved in 4 individual businesses and is consulting for many more. Paul knows you have to work hard before a business works for you. He has a very unique view of work life balance and how to best build your Bulletproof Business.

    In the podcast you will learn:

    What Paul has been up to during his break from the podcast Why Paul is all-in on Web 3 How Paul plans to build and scale his businesses Paul’s views on work life balance What it takes to build a Bulletproof Business

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about managing your cash flow. How often do you look at a cash flow forecast? Do you do one at all? Many businesses do not do that. The number one rule of cash flow is to monitor cash flow regularly - weekly. Do weekly reconciliation inside your online accounting software. All of your efforts and priority need to be generating that revenue, and invoicing is a big one when it comes to revenue-generating tasks. So in this episode, you will also learn how to make automated payments.

    In the podcast you will learn:

    How to manage your cash flow How to deactivate unused software subscription 10 key points that you can implement inside your business Automated payments and invoice Monitoring your cash regularly

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses, Paul shares his 8 Figure insights, lessons, and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue-generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about business process automation, linking together the simple things that will help you save so much time, effort and remove so much friction. Today you will learn how to incorporate technology into your business. You will hear the top 10 tasks that you can automate to help you save more time. The more automation processes you make the more systems you make. It has a compounding effect and it will ultimately end up freeing your time for other important matters. The process might be boring but it is worth it for your business. So, what are you waiting for?

    In the podcast you will learn:

    Business automation How to invest in time Grow your business by using technology Top 10 tasks you can automate in your business What is automation

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about business text stat. What’s a text stat? A text stat is a collection of tools, apps or software, and platforms that you can put together to allow you to run your business, build better products or services, and/or deliver your products or services. Text stat removes friction inside your organization. Too many of us sign up to so many software apps and subscriptions because we think the answer or the secret sauce is in the new software platform or subscription. In this episode, we will learn why text stat is important and how you can use it within your business or organization. We will also be discussing the five areas of software buckets. These are the buckets that your software systems need to seek into your organisation. So, there will be a lot of technical terms in this episode but we will break it down so you can fully understand what these things are and how important they are in your business.

    In the podcast you will learn: What is a text stat The five areas of software buckets What are the services you need for your business What are APIs What’s a Zapi app

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about four steps to scale your business. These are four important steps that you’re gonna need to know when you’re growing your business. Today, we will also be learning what’s the difference between a system and a process in the business world. Learning the four steps are just a step forward into growing your business; the next steps will solely depend on your dedication and commitment in reaching out to your team as well as your audience.

    In the podcast you will learn:

    Viewpoints in scaling your business How to take your business into another level What is the difference between a system and a process Steps in scaling your business Empowering your team

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about the leadership around scaling your business. Assuming that at this point you already have grown your business, you’ve matured your product and service offering and you’ve got consistent revenue coming in, but you want to take it to the next level, you want to push the boundaries and you want to break the ceiling. This requires a different type and level of leadership. In this episode, you're going to learn how to be that kind of leader, what you need to do and how to do it.

    In the podcast you will learn:

    What is leadership How to make a plan to scale What skill sets you need to be an effective leader Filling the gap in your brand and/or team Strengths and weaknesses

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about KPIs (Key Performance Indicators). What makes your business tick is something you need to be very aware of and within that there are some things that you should be tracking; the right KPIs.

    In this episode Paul will be guiding you through how to identify aspects of your business that you need to be tracking, KPIs that are worth tracking so you won’t be wasting your time and you’ll also hear how to interpret data from your KPIs, identifying what data show opportunities and which highlights challenges.

    In the podcast you will learn:

    Four buckets of KPIs Distinction between sales and marketing How to identify and track your business’ KPIs How to evaluate and define your KPIs Opportunities and challenges


    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about the business playbook. The business playbook is the digital version of policies and procedures for the business. Today, we will be hearing the breakdown and how you can start creating your own business playbook and how your business can benefit from it. In this episode, specific steps in creating your business playbook are explained in detail. So, what are you waiting for? Let’s get started.

    In the podcast you will learn:

    What is a playbook Steps in building your business processes Creating a file structure Stakeholders part in building your brand The benefits of having a project playbook

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about how to triple your business. He shares the steps you can take to triple the revenue from your business and he highlights that as the business owner, you need to know your numbers and understand how your service breaks down and how much profit you are actually making out of it. One of the other steps you can take to triple your business is to offer services that your customers currently purchase from elsewhere. Just make sure that it is related to your brand or the services and products you offer. These are just some of the steps you take to triple your business revenue.

    In the podcast you will learn how to:

    Triple your business Knowing your numbers Offering additional services related to your brand How to increase your customer value Brand or business extension

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about partnerships and collaborations as entrepreneurs. Paul points out how important it is to know everybody’s motives in a business partnership and highlights that it is also worth noting that there are business arrangements that will be successful and there are also those that will be unsuccessful. You have to be aware of this at the start of undertaking any venture together.

    In the podcast you will learn:

    The power of a good business partnership Financial investment when entering collaborations Understanding everybody’s motive from the get go Requirements in business partnerships Business skill sets you need

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks about the most exciting time to be alive as an entrepreneur. Paul also talks about the most advanced system you can incorporate into your business or as an entrepreneur. Web 3.0 technology offers a lot of opportunities which includes crypto currency, blockchain, metaverse and so on. In this episode, individual components of technology are broken down and related back to business opportunities that you could use in the future and how you can evolve your business.

    In the podcast you will learn:

    What is Web 3.0 How can I upgrade my business in terms of technology What is business technology What are the opportunities I have as an entrepreneur How will Web 3.0 help my business

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul discusses Revenue Generating Tasks. These are the activities that you need to undertake to ensure the revenue continues to grow inside the business. He explains that you need to identify whatever those revenue generating tasks are, whether it starts with the sales activity, marketing activity or maybe producing content. As you start with these activities, you will discover that this will be the lifeblood of the business and you have to focus on the RGT’s to bring the money in. The tasks will make your business scalable, predictable and every month you can ensure that revenue will be at your desired level.

    In the podcast you will learn:

    What are revenue generating tasks? The activities that generates revenue Implementation of systems and processes Non-negotiable revenue generating tasks Ensuring revenue flows through the business

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul discusses, when is the right time to scale your business. Paul explains that at some point your business can hit a plateau and what usually happens is that the business goes in the wrong direction. That’s the time when you have to understand that you have to either fix it or your business will fail. The plateau phase is normally a sign that you need to systemise your business because these problems will cause the biggest challenges inside your organisation.

    In the podcast you will learn:

    Fix it or Fail system Why you revenue dips Developing systems and processes Having stable and predictable revenue Understand your numbers

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks to Toby Slade. Toby runs his family business along with a number his family members. Prior to running his own firm , he was poached by a local firm and lasted six months before he was made redundant. His biggest issue is that he can’t seem to extricate himself from the day-to-day; always speaking to clients and customers, needing to be around others in the everyday business operations and struggling to avoid distractions.

    In the podcast you will learn:

    Tactics to extricate yourself from the business Developing systems and processes Articulating in a way that your team will understand How to ensure that there’s less friction in the business Encouraging your team to follow the processes that you’ve set out

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

  • In this episode of Bulletproof Business Paul talks to Ife Thomas. Ife is somebody who loves business, she loves routine and she loves processes. When she started her own business, she didn't know what to do as she had only copied what she had seen and what had worked in her previous roles. She had to build her business by going out and meeting her clients but , as she shares in this episode, is now struggling to know how to scale to the next level when she is personally so integral to the brand and business.

    In the podcast you will learn:

    How do you create a business that works The client process Having a mindset shift Detaching yourself from client outcomes Delivering consistent results by automation

    Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.