Episodes
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Ever wondered how some brands have a knack for creating risky and rebellious content that speaks to the cultural moment? Us too. That’s why in this episode of the Content Rebels, Sarah Spence talks to Chief Creative Officer at ClickUp, Melissa Rosenthal about working in house, and getting those rebellious campaigns over the line.
In this episode you’ll learn:
What it means to be a creative and work within a brand’s comfort zoneHow to insert creativity even within ROI demandsWhy leaders in creative spaces need to protect employees from too much unnecessary anxiety in the workplaceThe behind the scenes of some of the more rebellious campaigns from ClickUp -
Want to know the secret to coping through rough times and elevating your confidence to CEO level? It’s community. In this episode of the Content Rebels, Sarah Spence talks to Sheree Rubinstein, founder and CEO of the all female community, One Roof.
In this episode you’ll learn:
Why pivoting is hard but can be your saving graceWhy the relationships you form in business are so importantWhy the world needs more women leadersHow there’s nothing like a rebrand to create great new marketing -
Missing episodes?
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Just when was that moment that marketing shifted from “Mad Men extravagance” to the complex and targeted strategies we see today? Join Sarah Spence for this special episode of the Content Rebels where she asks the experts in her own team about the evolution of marketing.
In this episode you’ll learn:
How the fall of traditional media has impacted marketing.The best way to tackle SEO.Why a good strategy is actually worth it.How to create a well oiled content marketing machine that creates great work, everytime. -
Original thinkers are so valuable in the marketing world and that’s why, in this episode of the Content Rebels, it's been so great to peer into the mind of B2B Marketer, Mark Ankucic. In this episode Sarah and Mark discuss how marketing has evolved and where the focus really should lie.
In this episode you’ll learn:
Why thinking about how people act in the real world is key to marketing successThe importance of buying committeesHow to structure your marketing team for the win and reach that polished 1%Why B2B marketing is challenging but also, so much fun to work in -
Ever wanted to work with a multinational? Imagine all the creative ways you could change messaging as you changed countries. In this episode of the Content Rebels, Sarah Spence talks to Sasha Menon, Head of Content Marketing, APAC, with Autodesk, a multinational software corporation.
In this episode you will learn:
Why brands need different messaging to target different audiences across the worldWhy you’ll always get a better result when you personalise a campaignThe best way to shift mindset when you need to shift to different briefsHow to use content to create thought leadership -
How inclusive is your marketing? In this episode of the Content Rebels, Sarah Spence learns how to collaborate and create with Indigenous agencies and the communities they serve with David Williams, Executive Director of Gilimbaa.
In this episode you’ll learn:
How agencies focusing on Aboriginal and Torres Strait Islander communities have changed and evolved alongside the greater community in the work they now do.Best practice when working with Indigenous agenciesWhy the Aboriginal market should be part of any strategy based in AustraliaHow to work collaboratively with community -
Marketing and money may seem to go hand in hand, but the truth is, lots of us struggle when it comes to finances.
In this episode of the Content Rebels, Sarah Spence talks to Molly Benjamin of Ladies Finance Club fame. Whether it’s negotiating in board rooms, asking for a pay rise or learning how to invest, Molly Benjamin has been helping women step into their finance power.
In this episode you’ll learn:
Why the current generation of working women are still catching up when it comes to money knowledge and powerWhy gaining control over your money is the answer to gaining control over your lifeHow to see yourself as a stakeholder to improve your financesWhere to focus your money when you’re just starting out in your business -
Want to know how to last the test of time and still be at the top of your marketing game? We’ve got you. In this episode, Mary-Anne Amies of Wise Up Marketing, who has been leading her agency since 2010 will talk you through the changes, the highs and the lows of this ever evolving industry.
In this episode you’ll learn:
Why digital marketing is still marketingThe growth of specialised agencies and female CEOsWhere all marketing strategies should startAnd why keeping it real is the best way to market yourself -
Have you thought about adding influencers to your marketing toolbox? We don’t need to tell you that influencers are big business now, but what you may not know is how they can amplify your marketing campaigns. On today’s episode Sarah Spence talks to Danielle Lewis from Scrunch about all things to do with the creator economy.
In this episode you’ll learn:
How influencers came to be a thingThe best way to approach the use of influencers in your marketingWhy influencers can be an economical and powerful force in marketingWhere the future of the creator economy is heading. -
Hustle culture isn’t just making you unhappy, it’s costing you money. In today’s episode, Founder of BUHappiness College, Declan Edwards talks about why a happy workplace is a profitable workplace and how you can take steps to ensure your agency is attracting the best employees out there.
In this episode you’ll learn:
How measuring happiness as a core KPI is the key to successThe pillars of happiness in the workplaceThe ROI on a happy workplaceHow a happiness college markets happiness -
Kate Toon once worked with some of the most prestigious agencies out there, but after having her son, she created her own success as an author, SEO copywriting and business coach.
Join your host, Sarah Spence as she talks to Kate Toon about:
Juggling work and childrenThe best approach to SEOWhy you shouldn’t get lazy when it comes to writing copyWhy the world will wait -
In the first ever episode of The Content Rebels you’ll meet CEO of The Digital Picnic, Cherie Clonan. Cherie is a proud Autistic leader, who has forged her way in the digital marketing space by championing people over profit, even if she does ‘take the hits’ because of it.
In this episode you’ll learn:
Why paid marketing does not solve everythingThe challenges and strengths of Autism and ADHD in content marketing workplacesHow agency leaders approach people and profit and what that means to their bottom lineWhy ChatGPT is not about to take your job -
Coming Soon: The Content Rebels podcast launching Thursday 3rd August 2023.Subscribe now to catch season one of the Content Rebels where your host, Sarah Spence, delves into the latest trends, questions the status quo and tackles the future of content marketing with rebellious curiosity.
