Episodes
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To round off 2021 and season 1 of The craft Brewers' Creative, Jenna is chatting to branding expert and designer of the podcast logo, Brandon Wilson. Find out about what goes into branding your favorite beers and how important the can is to telling the story of a brewery.
KEY TAKEAWAYS
The can is the brand's opportunity to sell itself to you. When you go to the store you see so many different choices and you can only go with what it says on the can. They need to tell you not just how the beer tastes, but what their story is. Why should you choose their citrus IPA over the one sitting next to it on the shelf. Changing your can design can be risky, what if the people who usually buy it don't recognize it with a new can. That's why you don't see many staple brands change their look too much. Brandon has a rule of three where he likes to have three strong ideas and pits them off against each other to become a final design. The color scheme of a can should be representative of what's inside. A light summery drink should have light or bright colors whereas a dark stout with rich flavors should have bold and dark and heavy colors.BEST MOMENTS
‘I'd rather my favorite beers be designed well and be inspiring'
‘The basil wasn't for taste, it was for the aroma'
‘It's an expensive product and you're damn well right they're going to make their packaging feel great'
EPISODE RESOURCES
https://www.brandonwilsoncreative.com/
https://www.instagram.com/brandonwilsoncreative/
[email protected]ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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This week on The Craft Brewers' Creative, Jenna is joined by Kirk from Mind The Font, a black owned branding and packaging design agency. Jenna and Kirk got talking about an article titled ‘How Contract Brewing Can Help Minority- and BIPOC-Owned Breweries' so she invited him on the podcast to discuss the article, and some much less serious topics.
KEY TAKEAWAYS
There's a lot of ego, and disagreements, and mansplaining in the craft beer industry. It can make it a little harder to enjoy the beer when people try to impose so many rules.Most craft breweries aren't trying to be a huge global thing, they just want to be the beer of their town or their local area.All packaging needs to have key points on it. What's the brand? The flavor? The size? And the ABV? The job of the designer is also to give you all the information you need to know without having to turn over the can.As a designer, Kirk gets a brief from the company with all the key information about the product, what they want, and who the brand it targeting.Your story as a brand is so much more important than your image.BEST MOMENTS
‘I went to the store and there was like this wall of 300 different beers. It was like a kaleidoscope of color'
‘I'm pretty sure this is orange soda... but I'm not sure'
‘There's not a tonne of rules with making labels, if you understand the core, you can get creative'
EPISODE RESOURCES
https://www.hopculture.com/contract-brewing-minority-bipoc-breweries/
Vslabrand.com
https://www.mindthefont.com/
https://www.instagram.com/mindthefont/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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Missing episodes?
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This week on The Craft Brewers' Creative, Jenna is joined by Mike from the Craft Beer Bucket List podcast. Find out all about how to market your brewery or taphouse from someone who has been there and done that. Also listen in for Jenna and Mike's opinions on social media, marketing, and what kinds of beer they just can't stand.
KEY TAKEAWAYS
If you're running a brewery, then you have to decide if you want to try to be the big supplier or the local spot where people come down to have a beer.You also need to get involved in the community, go to events, support local causes, let people know that you're there and that you are a part of the area. It doesn't matter how good your beer is, if people don't know who you are or where you are then you won't have any customers.Having an online presence can be helpful but if you don't do it right then it can do more harm than good.The UK kills it with their beer can art.Craft beer is getting to the same levels of popularity and recognizability than the big lager brands.BEST MOMENTS
‘The thing I like about breweries are the people'
‘Everyone thinks that social media isn't the magical solution, it's not. You have to use it appropriately'
‘Most breweries have a pretty interesting story, it's just making sure people hear it'
EPISODE RESOURCES
https://anchor.fm/craftbeerbucketlist/support
https://www.instagram.com/craftbeerbucketlist/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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It's spooky season on The Craft Brewers' Creative and Jenna is taste testing some Halloween themed beers. Does pumpkin belong in beer? Is that really Jenna's dog in the background or is her apartment haunted? And can an entire can of beer just disappear into thin air? Listen in to find out.
THE BEERS
Haunted House - Allagash Brewing Company
Dark Ale - 6.66% ABV
Doomed by a love of pitch-black Porters and our Allagash House Beer, we summoned the recipe for Haunted House. Roasted Barley and Blackprinz malt curse this beer with a gravely dark hue. Hopped with Crystal, Chinook, and Saaz hops, this beer ends with a ghost of coffee-flavored bitterness and hauntingly complex malty palate.
PSL - Pumpkin Spice Latte - 3 Sons Brewing Co.
Pumpkin / Yam Beer - 8.5% ABV
Our seasonal & infamous Pumpkin Spice Latte inspired Ale. PSL is loaded with a combination of coffee, pumpkin, cinnamon, and nutmeg.
How Now Brown Cow w/ Pumpkin Spice - Aslin Beer Company
Stout - Milk / Sweet - 6% ABV
This iteration of our delectable Milk Stout packs a punch of pumpkin & a creamy vanilla finish! Rich aromas of a fall evening ready for those cool, cozy days ahead. Afterglow Shimmer - 1 of Us Brewing Co.
Sour - Fruited Gose - 4% ABV
Beware the night prowler, he's all dolled up and ready to howl at the moon. Mango Peach marshmallow Slushy Gose, so good you'll want to join the beast.
BEST MOMENTS
‘I didn't buy it expecting to like it'
‘Oh, it's called Brown Cow and those are udders!'
‘How did I lose a beer! This apartment is empty!'
EPISODE RESOURCES
https://www.1ofusbrewing.com/
https://www.aslinbeer.com/
https://www.3sonsbrewingco.com/
https://www.allagash.com/
https://crooked.com/podcast/terry-vs-trump/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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Jenna is moving soon so it's time to drink all the beers she has left in the back of her fridge. We all have those right? The super experimental flavour that has a cool can, but you can't drink more than one of them at a time and you always pick something else ahead of it. Find out what Jenna has to say about these beers and their can art.
THE BEERS
Great Notion - Cosmic Banditos Collab w/ Tripping Animals , Fruited Sour, 6% ABV
Encounter the intergalactic force of Tripping Animals Brewing Co. out of Doral, Florida with this collaboration on a tantalising tart ale with marionberry, key lime, orange, vanilla, and marshmallow.
Great Notion - Twisty, Sour - Fruited , 6% ABV
This Tart Smoothie-Style Ale was brewed with a massive amount of strawberry puree, blueberry Puree, and a touch of lemon. Twisty straw not included.
The Veil Brewing - Tootee Rebelz Tastee, Sour - Fruited, 5.5% ABV
Smoothie-style Sour Ale brewed with fruity cereal, strawberry, raspberry, mango, and orange juice, milk sugar, and vanilla soft serve ice cream. Tastes like fruity pebbles in milk and strawberry shortcake ice cream bars.
Stuffed Blueberry Cheesecake - Claim 52, Sour - Fruited, 6.5% ABV
Stuffed: Blueberry Cheesecake 6.5%. Conditioned on graham cracker crumbs, cheesecake, and blueberry puree.
TrimTab Brewing - Motel Party After Party, Sour - Fruited, 7.4% ABV
Fruited Sour Ale with sweet tropical Passionfruit and juicy tart Raspberry! There ain't no party like a motel party after party cause a motel party after party don't stop. Show Less
KEY TAKEAWAYS
There's a lot of lactose added to beers, which isn't good for lactose intolerant people. Some of the cans don't even make it clear. Re-fermentation can occur in some beers if they're not kept cold.BEST MOMENTS
‘Can we stop putting marshmallow in beer'
‘It's just full of puree, that's baby food'
‘From a design perspective I really like this can, but it also makes me want to drink it less'
‘Oh, she's purple, and she's thick'
‘These are large chunks of what I can only assume is cheesecake'
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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Before she leaves Georgia, Jenna talks you through her top 10 breweries from the greater Atlanta area. In no specific order, find out the best spots in town that Jenna will miss, why she loves them, her favorite beers they make, and the best can art they have to offer.
KEY TAKEAWAYS
Taco stands at breweries are always a good time.Fire Maker and Steady Hand are about a mile away from each other, so if you're in Atlanta then hit them both up in the same night.Jenna wishes she could post reviews on Untapped that are just her personal tastes, and wouldn't be seen as giving the brewery a bad review.SweetWater is one of the older craft breweries in Atlanta and kind of started the scene there. They were so DIY that you used to be able to show up there and work a few hours and get paid in beer.BEST MOMENTS
‘There are like 50 cans from there that I love'
‘I just don't want the hard seltzers'
‘Grab the axe, smash it, and get your emergency beer'
‘There's so many things working against this beer but it's so good'
VALUABLE RESOURCES
Wreckingbar brew pub
Halfway Crooks
Monday Night
Fire Maker
Steady Hand
Sceptre
Eventide
SweetWater
Wild Heaven
3 Taverns
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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Coming to you from Eventide Brewing in Grant Park, Atlanta. In this week's episode of The Craft Brewers' Creative, Jenna is joined by jack of all trades, Hayley Cowen and head brewer, Adam Lukey from Eventide Brewing. Find out all about their favorite beers and can art that they have created and how they go about brewing different kinds of craft ales.
KEY TAKEAWAYS
Eventide means twilight in old English, which is when the group of friends who formed the brewing company would get together to drink.German towns will often have a town brewery and that will be the most popular drink among the locals, as opposed to national or international brands.A Märzen beer is a German beer traditionally brewed in March so they are ready for Oktoberfest. However, in the modern age we have things like temperature control and stainless steel so the process can be expediated. This is sometimes considered controversial to beer purists.A cold IPA is a crisper version of an IPA brewed at the lowest possible temperature and when finishes is almost the opposite of an American pale ale.BEST MOMENTS
‘We like to have partnerships that tie us back to the community'
‘How about we make a Jenna Blonde Ale'
VALUABLE RESOURCES
https://www.eventidebrewing.com/
https://www.instagram.com/eventidebrewing/
https://www.kateburkeetc.com/eventidebrewingarborale
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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A bit of a change this week as we explore more of the brewing side of beer. In this episode of The Craft Brewers' Creative, Jenna is joined by guest Harry from Xbeerimental Brewing Co. Find out what Harry brews and how it's more creative than your average craft beer.
KEY TAKEAWAYS
Gruit ales are essentially beers that are charged with botanicals rather than hops, traditionally made in Belgium.Harry thought why am I brewing the same things that I can go to the store and buy. If I'm making it myself, I can experiment with weird flavors.A lager yeast likes the colder temperatures and sits at the bottom whereas an ale yeast likes a room temperature and floats to the top.BEST MOMENTS
‘Beer is everywhere. It's affected everything from culture to society'
‘A lot of the beers I create I think of them as a type of animal, a made up one'
VALUABLE RESOURCES
https://untappd.com/xbeer_nj
https://www.instagram.com/xbeer_nj/
https://www.xbeerimental.com/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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The dad who built a Tiki bar in his back yard, Tom Sherratt joins Jenna in this week's episode of The Craft Brewers' Creative. This podcast is all about the creative, but not in the usual way. Find out why Tom decided to create his own bar and how he went about building it. Also hear all about Jenna's geographical knowledge and feud with the postal service.
This episode is brought to you by the new book, ‘The World's Greatest Backyard Games' from Yard Games World.
Find the book at yardgamesworld.com
Follow Yard Games World on Instagram here.
KEY TAKEAWAYS
During the UK national lockdown, Tom decided to build his own Tiki bar in his back yard to recreate the atmosphere of the temporarily closed pubs nearby.Tom's back yard Tiki Bar can seat 20 and even hold its own neighborhood movie nights. He doesn't take money for drinks, just takes donations towards his bar's charity. This avoids him having to get a licence.The grass is always greener on the other side. Jenna thinks the UK has some great can art, whereas Tom thinks the US is way ahead.Tom thinks that the traditional beers, especially in the UK, will be overtaken by craft beer in the next few years.If you're in London you can find amazing craft tap rooms everywhere. The city has hundreds of breweries.Tiki cocktails have so many different ingredients and are typically harder to make than your standard cocktail.BEST MOMENTS
‘You built your own bar for under $1000!?'
‘Tiki cocktail bars are so much fun you'll never go to a regular cocktail bar again'
VALUABLE RESOURCES
Tiki Junglebar on Instagram
https://www.instagram.com/the_tiki_junglebar/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of The Craft Brewers' Creative, Jenna is joined by Sabrina Rain, owner of The Hoppiest Shop, the cutest brand aimed at women who love beer. Find out all about how The Hoppiest Shop got started and the amazing designs Sabrina produces. Listen all the way to the end for a special surprise.
KEY TAKEAWAYS
Sabrina was inspired to design her own beer themed clothing for women after visiting so many breweries and finding the same limited choice for women at each one she went to.She originally made her brand to go into breweries and do craft workshops themed around beer, but because of the pandemic she had to pivot.BEST MOMENTS
‘There aren't enough beer things targeted towards feminine tastes.'
VALUABLE RESOURCES
https://thehoppiestshop.com/
https://www.instagram.com/thehoppiestshop/
https://www.instagram.com/miss.sabrinarain/
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
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This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of The Craft Brewers' Creative, Jenna is joined by Illustrator Jen Borror of Hoot Design Studio. Jen has had her art featured on beer cans for Monument City Brewing, 1623 Brewing, and Telluride Brewing Co.
KEY TAKEAWAYS
A graphic designer and an illustrator have two different sets of skills. An illustrator draws the art and the graphic designer does the layout and branding.Most breweries will use both a graphic designer and an illustrator but Hoot Design Studio do both.Jen recommends new breweries work with an experienced graphic designer rather than an artist. There is so much more that goes into the can than just the art. How does it all fit? What font will grab attention? How should the file be formatted to wrap around the can?If a file isn't formatted properly when it goes to the printer, they will charge you more to fix it.A brewer has put time and money into making their beer, and they're trusting the designer to sell what they have made. Does it represent what's in the can? Does it make people want to pick it up off the store shelf?BEST MOMENTS
‘I'm not just and artist, I'm a graphic designer too, I can do this whole label'
‘It's a visual taste for what people expect to find when the open the can'
‘Freaky Fish! That is so fun, one of my favorites, from Telluride'
VALUABLE RESOURCES
hootdesignstudio.com
instagram.com/hootdesignstudio
monumentcitybrewing.com
instagram.com/monumentcitybrewing
1623brewing.com
instagram.com/1623brewing
telluridebrewingco.com
instagram.com/telluridebrewing
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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In this episode Jenna visits The Marietta Taproom to share good beer and conversation with Frank Settle and Michael Danahy of Red Hare Brewing and Distilling. Michael is the Senior Marketing manager at Red Hare and Frank is their beer can designer and owner of his own company Intent Graphics. Pour yourself a Long Day Lager and join the conversation on what counts as a craft beer, how Red Hare create their beer and cans, and what's the difference between a milkshake and a smoothie.
KEY TAKEAWAYS
Red Hare was the first craft brewery in GA to can beer.Lambic beers are great poured over vanilla ice cream.Learning about fine wine makes it easier to find good cheap wine.Michael Danahy can rap Dostoevsky.Without Country Boy Brewing and West Sixth Brewing Co, Michael would not be as passionate about craft beer as he is today.Frank got into graphic design under the tutorage of Blizzard Entertainment's Ely Cannon.Is there a point of popularity where craft beer stops being craft beer?Sweet Water used to let people who volunteered at their tap room take as much beer as they could carry home with them.The art should reflect the style of the brewery and the flavor profile of the beer.In creating a beer first, you come up with a beer, then come up with a name, then design the can.Puns can play into the design of a can if that fits the personality of the brewer.BEST MOMENTS
‘I went from the bucket shop to fine dining overnight'
‘If the juice sucks, then it doesn't matter what's in the can'
‘Microphones and headphones should be on the table for every social conversation ever! I can hear you so well'
‘I was reading Crime and Punishment for AP lit and instead of a speech I asked the teacher if I could do a rap'
‘You cannot fault a company for being successful. Micro to macro'
VALUABLE RESOURCES
redharebrewing.com
Red Hare on Instagram @redharebrewing
Michael's Instagram @michaeljdanahy
Frank's Instagram @intent_graphics
Intentgraphics.com
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email [email protected]
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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Ryan McCay owner of Living Waters Brewing in East Nashville talks with Jenna about bringing together craft beer and coffee and creating a great taproom experience.
They discuss the importance of getting the branding right reflecting both taking beer seriously to sharing the fun of the design and illustration.
Ryan also explains the origin of the names for Living Water beers and the design process and illustration of the animals that appear on the cans and reveals whether the beer of the design comes first.
This episode is brought to you by the new book, ‘The World's Greatest Backyard Games' from Yard Games World.
Find the book at yardgamesworld.com
Follow Yard Games World on Instagram here.
KEY TAKEAWAYS
I've been a little bit of everywhere in the world so have tasted a lot of beers but knew what I wanted my beer to taste likeIn Texas, we are able to serve beer all the time with the exception of 2 hours early in the morningWe have brought coffee together with craft beerAll our beers are named after bodies of water such as rivers and waterfallsWe wanted to focus on a good taproom experience and focused on there being a good relaxed vibeWe are a little strange and a bit scientific so the murals on the building reflect thatFrom a branding perspective we wanted to share that we take beer seriouslyI spent hours researching the science behind the beersAlthough beers are great fun it's also important to get the right balance with the science behind itOur design work is focused on creatures and I usually come up with the concepts and then our illustrator works with us to produce the can artMost of our can art comes after the beer and we are really focused on single-origin so we try and tie it to the area.BEST MOMENTS
‘Mostly it's ‘this is the beer' and finding a design that matches with it'
‘We have made a commitment that if it's not good we won't pump it and that's our mantra
‘We want to keep it small but continue to experiment'
‘I want to be known for our beers and our stouts and our quality
VALUABLE RESOURCES
Living Waters Brewing
Instagram @LivingWatersBrewing
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
CONTACT DETAILS
Beercanlover Instagram
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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Daniel Birch is an award-winning designer who specializes in producing graphics for beer labels and in this episode talks to Jenna about the design process and how he got his break designing labels for craft beers.
They discuss in detail the design process and some of the designs Daniel really loves and why in this fascinating insight into the work of a specialist designer producing unique artwork for craft beers. Listen in and find out more.
KEY TAKEAWAYS
When I push back on a design they listen to me because they trust me.Sometimes with a series of beers, the colors are what bring it together.When changing the logo it's been about updating it but keeping the aspects that are recognizable.Some awesome beers don't have great designs on their labels.The art is definitely something I look at on any beer can.Every brewery has its own identity and it's the art cans that share the message with people.When I started out my goal was to do beer labels and I've achieved that with Barrier.It can be a quick turnaround when you are creating a label for craft beers.I still do everything by hand if I can when I'm creating designs.In design, the fun stuff is the craft beers and the Art is such an important element of craft beer.The craft beer community is very tight-knit. The community is great for making connections and I get new work from people I've met along the way.I'm constantly trying to promote people who are great in the craft beer space.If I'm drinking a beer I want people to know so I want the beer to match the glassware.BEST MOMENTS
‘I do have favorite beers and favorite labels but they usually aren't the same thing'
‘Changing the lettering made it easier to read but less cool overall'
‘It's been nice to see more hardcore design fans'
VALUABLE RESOURCES
Daniel Birch
DFBirch Instagram
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
CONTACT DETAILS
Beercanlover Instagram
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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Alex Reyes, Sales and Marketing Manager at 3 Sons Brewing in Dania Beach, FL talks about their labels, cans and going from concept to launch with a new craft beer.
With two new beers a week 3 Sons Brewing company are a brewery that prides itself on innovation and pushing the boundaries for craft beer.
Listen in and hear about how their branding is created and why the visual look of a beer is crucial in driving marketing on Instagram.
KEY TAKEAWAYS
We take inspiration for our designs from songs and particular things we like.As a small business, we make some cool looking beers and capitalizing on the look on Instagram is key.Instagram really drives marketing for breweriesProducing a new beer from concept to launch can be anything from 2 to 5 weeksOur four-pack is biodegradable and edible by wildlifeThe branding is how people recognize us and have designs that are so recognizable they don't need our name on themThe use of cans or bottles is driven by the beer style an imperial or barley it goes into a glass bottle.When we wax want to use it to differentiate and to denote a premium productWaxing is very labor intensive and there is a specific technique to achieve the slight dripWe are a brewery that prides itself on innovation the pushing the envelope for beers.We keep our ear to the ground about what happening in the industryWe average two new beers a weekWhen we collaborate we are looking for the synergy and the aspects that can be brought togetherBEST MOMENTS
‘Beer is a lot like an orchestra with everyone taking their cues and working in collaboration together'
‘Waxing is very labor intensive but shows it's a premium product'
VALUABLE RESOURCES
3 Sons Brewing Instagram
Alex Reyes Instagram
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
CONTACT DETAILS
Beercanlover Instagram
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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Molly Reynolds, co-founder and creative director of Celestial Beerworks in Dallas, TX talks to Jenna about how the company got started and why visiting their taproom is the ultimate experience.
She shares how science and space are the framework for all that they do and are woven across all design areas creating highly recognizable and visual branding.
This is a great chance to hear about how their creative process works in the design and detail of all aspects of their brand and how social media is playing a vital role in sharing the message.
KEY TAKEAWAYS
We jumped on in and started Celestial Beer and we already had some beer nerd followers so that helpedBecause we have young children it's been great to create a space that young families feel comfortable withCans sales are higher because people still at the moment want to ‘buy and go'Once we had found our place and developed the space I became much more confidentWe have very defined roles and that really helps and we are a very last minute type of breweryCreating the artwork is a very fun part of the jobThe details like the colored 4 pack tops are what brings together the full aesthetic of the brandWe are trying to bring new ingredients into our beers and educate people on themWe use social media to explain the beers in ways that mean people remember them and tell their friendsEvery label is designed to be fresh new and visually interesting but part of the brand so we use the same color paletteWe want the whole experience to heighten the excitement in every wayWe have our own glassware designed with our name on it and we have done glassware to match particular beersI gain inspiration from everything around me and having an overarching theme associated with science and space provides a framework to work withinBEST MOMENTS
‘It's just pure art'
‘I love the creative freedom to weave the aesthetic I want across every area of the brewery'
‘Colorful accents on the labels make all the difference'
VALUABLE RESOURCES
Celestial Beerworks
Instagram @celestialbeerworks
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
CONTACT DETAILS
Beercanlover Instagram
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This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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Jenna talks with Adam Eckhardt, co-founder of Crank Arm Brewing in Raleigh, NC and Adam Balding, the artist behind designs and the CEO of Saturday's Gravy.
They discuss the importance of the relationship between the owner and the designer and the inspiration and concepts behind some of their iconic designs.
KEY TAKEAWAYS
Typically designers either want the freedom to roll and be trusted, or the owner knows exactly what they wantThe ideas come from the wild dream world of Adam EckhardtYou need the right relationship between owner and designerMost can designs have more concept behind them than it appearsThere are a lot of elements in the designs that correspond to the area where the beer is producedLabels are a weird throwaway art but it's not just something crazy there is more to it than thatIf the client has an idea you need to run with it and collaboration is everythingWe are trying to make things fun repeatedlySome brands have a standard but we want something to be an event every timeEvery year the definition of craft beer changes to include Boston Beer and Sierra Nevada as they grow larger because they are founding members of the BA.The definition of craft beer is the use of the right traditional ingredients and being independently ownedYou open a brewery as a passion project not to make moneyThis brand is all about community and the cans represent the fun and fantasy aspect of our communityBEST MOMENTS
‘Good art and good branding sells beer as much as good beer sells good beer'
‘The design concept was ‘a dumb way to die on a bicycle on psychedelics'
‘It's been a transformation from where we started to where we are now with branding'
VALUABLE RESOURCES
Crank Arm Brewing
Instagram@crankarmbrew.
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
CONTACT DETAILS
Beercanlover Instagram
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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In this, the very first episode of The Craft Brewers' Creative podcast host Jenna Steele shares her own story and explains why she loves the craft brewing industry.
She gives a great insight into why she is taking a chance on herself and following her passion
Bringing the inside stories about the designs, the breweries and the people behind craft beers.
Every brewery and every craft beer is different and those who are involved are following their passion so if you don't know anything about the amazing world of craft beer yet .. subscribe and find out more
KEY TAKEAWAYS
The creativity and passion in the craft beer industry is incredible, there are no rules in this industryBrewers are always producing new lines with new designsI wanted to further other people's knowledge about the marketing of craft beer as it continues to growI took a beers class and then quit my job to share with everyone the great marketing of craft beersEvery week I will be talking to the artists and those who market craft beer because I want to know how this beer can came to beBecause I'm not focused on the beer it makes it easier for me to find out about everything else when I'm talking to peopleEvery single brewery has such a different process and it's great to find out about how each beer has come to be and how it's been marketedYou can't have craft beers without an artistIf you are interested in breweries and how a beer came to be, you don't have to be into beer this is also for the artistsThe focus is on the art and the graphics, I want to talk about the pretty cans and the artThis is about the stories behind the beer and the labelBEST MOMENTS
‘Cool craft beer cans is what I love and I wanted to know more'
‘I want to enlarge the conversation around the craft beer industry'
‘I'm not here for the beer I'm here for everything else in the industry'
VALUABLE RESOURCES
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
CONTACT DETAILS
Beercanlover Instagram
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
