Episodes

  • Daniel and Ciaran are back with another Tips and tools episode. There is a real mix of different tools both Daniel and Ciaran have been using and found useful. We look into the challenges of changing your web site's DNS settings and how you can monitor what is happening with your DNS propagation on a global scale. Daniel shares a fantastic tool for creating customer personas and user journey maps. We explore how to use both Personas and more detailed user journey maps. Ciaran talks us through a helpful exercise he runs, exploring the user journey using Avinash Kaushik's "See Think Do Care" model. We look at creating the perfect marketing persona and user journey with UX Pressia, and Daniel shares his top tips on upgrading your marketing skills with coding tutorials. Ciaran shares some tools that help you curate amazing content for sharing with your networks and supercharging your PR outreach and journalist network. And finally, we share two of our all-time favourite AI writing tools and explain how we use them. Don't miss out on the 10,000-word free trial of Jasper.ai. We genuinely think this tool will blow your socks off, and that's why we saved it till last! Useful Links and Resources DNS Checker UX Pressia See Think Do Care Model W3 schools- Online coding tutorials Anewstip Exploding topics Quillbot Get your Jasper AI free 10,000 word trial

  • Your online audience are a tough crowd. They are “!“ So how on earth do you write copy for the web to engage an audience like that who also have a short attention span? Writing Web Content There are so many different angles to web writing. Writing Web content can take many forms but all of it needs to engage your online readers and target audience. For Search engine optimization you need the perfect page titles and Meta descriptions, for blog posts you need the perfect intro paragraph that gets to the point and hooks the reader in. But that is just the start of your challenge. If your reader does engage and read, you also need to make a compelling enough case for them to act upon what they read.  Most marketers struggle with writing for the web because it's different than other forms of writing. You have to consider your audience, what they want, and how to deliver that in a way that's effortless for them to consume. Web Writing - The Perfect Web Page In this episode Kim Arnold delivers something of a Writing for the Web masterclass to equip you with exactly what you need  when creating content. Packed full of tips and super useful writing frameworks and tools anyone can use to communicate more effectively, this is an episode you really do not want to miss. For full  episode notes and links visit

  • Missing episodes?

    Click here to refresh the feed.

  • It's hard to know where to start with running highly effective social media influencer marketing. Everyone talks about it, but few have successfully nailed it repeatedly and reaped the rewards Ciaran talks with agency founder Sedge Beswick from SEEN Connects, an innovative that specialises in helping top brands plan, launch and execute highly With a growing stack of successful social campaigns under their belt, SEEN Connects are well placed to talk the talk, and walk the walk when it comes to crafting brand influencer collaborations that scale. Hottest Social Platforms? We explore which are the current hot platforms and trends marketers can leverage in the social space. Is it all still about Instagram or is there a more exciting and innovative platform Sedge thinks we should all be playing with? ( Hint- There is!) Crafting The Perfect Influencer Marketing Campaign Brief Learn the best ways to work with social media agencies and influencers. Sedge shares some of the wisdom she and her team have developed over many years of working with brands of all sizes. We also explore the importance of market research to inform and create campaigns that achieve real results, helping you to win awards and even land your next big promotion... Maybe! ;-)

  • Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer. In this episode, Ciaran walks us through how to set up and optimise your local SEO using citations, Online directory listings like Google business profile and Bing Places. We also share some great tools to help maximise your local SEO performance and manage multiple listings.

  • In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your focus on the company's most important metrics. Conversion Rate & Customer Satisfaction If you aren't keeping an eye on user performance metrics and conversions, as Avinash learned, you can damage your customer satisfaction. Walking in your Customers' Shoes Avinash shares with us the dangers of over optimising around a specific profit focussed goal! When did you last spend time walking in your customers' shoes and feeling their pain? Start asking more questions about consumer behaviour. This is the path to developing a type of empathy that directly drives profits. Ever felt your data and reports get ignored? Too often, analytics is seen as a necessary evil by marketing leaders - it's something that needs to be done, but it's not always clear how it ties in with overall goals. As a result, analysts can feel marginalised and undervalued. Analytics Data & Business Insights that Demand Action Learn how to ensure your Marketing analytics and reports can command respect and attention and have real influence. Avinash shares three concrete tips that marketing leaders and data analysts can take to communicate more effectively. We also explore the critical relationship between storytelling and compelling analytics insights.  Useful Links 

  • You’ve been tasked with increasing the success of your marketing efforts, but you don’t know where to start. Big data and analytics is becoming increasingly important in marketing, but it can be challenging to know how to use them effectively. Recording and gathering data on its own doesn’t get you results. You need to shape all that data into a meaningful story. Learn from Google’s , how to tame large amounts of marketing analytics data and use it to increase your success. Avinash spills the beans on how to start leveraging all your marketing data. Set yourself an effective benchmark for what success looks like. Learn some simple yet creative ways to ensure your marketing efforts suck less next week than last month or last quarter! Predictive Analytics – Predicting Future Outcomes We also explore how to use predictive metrics to get meaningful insights. How helpful would it be to discover patterns that foretell possible excellent or poor future performance before it happens? Advanced artificial intelligence in analytics tools allow us to leverage predictive metrics to see what the future holds before it happens. Of course, that kind of functionality comes at a cost, but anyone can start to leverage predictive insights if they know where to look. Learn how to look at your data in reverse and start making smarter decisions to direct more effective marketing spending, placement, and outcomes. Data And Analytics Before results come. Avinash takes us back to a foundational level and asks, “What are you trying to achieve?” Is that clear? Have you been specific? Stop hiding behind complex concepts like machine learning, structured data, data mining, data warehousing, advanced-data models, and statistical algorithms!  None of this will help you if you miss a clear aim that your whole team is focused on.  Key Insights Are your Marketing team and Analyst team Do you all have a meaningful target to shoot for? Are you fishing out Dolphins when you wanted Stingrays? Avinash shares his top tips on reading your analytics data sources and metrics. Start turning data insights into action that gets results. Pair up your marketing skills and audience understanding with a great analyst and work together to ensure your most insightful data insights don’t die at the last mile. Unstructured Data? Finally, we explore where leadership and data analysis can collide into a train crash of poor performance. Discover the best way marketing leaders can ensure this doesn't happen. As you will learn - it's all on you as a leader to ensure you ask the right questions! What are those questions? Listen in, discover what you should be asking, and start reaping the rewards.

  • Display advertising can be a great way to reach your target market, but it's often difficult to measure how effective these campaigns are.  Without proper measurement, you can't be sure whether your display campaigns are achieving their objectives. Display campaigns are one of the easiest ways to spend your budget, but often, it’s much more challenging to understand how these campaigns are performing as part of an effective marketing mix. This is especially true if you don't understand the user journey and how people interact with your ads. It doesn’t have to be like this.  In this episode, Daniel and Ciaran explore how to make more effective use of display advertising to aid the users' journey. We explore what you can do to better measure display performance and measure results. This starts with understanding what you want your campaigns to achieve. Daniel shares his views on where Display often goes wrong and why he feels it's massively an undervalued channel. Learn how to measure and better attribute your results and make sure that your campaigns are working as hard as they should be. Useful resources  

  • 88% of marketers say that video marketing provides them with a positive ROI. So why does video marketing work so well? In this episode of the Digital Marketing Podcast, we welcome back Jon Mowat to discuss some of the psychology and methodology behind video’s success. Jon explains in detail the five key areas that  he believes make video so powerful; we can touch and feel it, it moves, the extension of personal self, we can target and we can tell emotional stories. Some of his theories are brilliant… Are people more willing to pay for an object or service they see on their phone than a screen on the other side of the room? If so, what’s the psychological reasoning behind this? This is not one to miss. If you listen to the end, Jon also reveals how to get a discount for his book ‘Video Marketing; Create Engaging Video Campaigns to Drive Brand Growth and Sales’. to get the full show notes and links visit        

  • Video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers. So, what actually is video marketing and how can it be utilised to deliver brand growth?  In this episode of the Digital Marketing Podcast, Ciaran meets with Jon Mowat, author and founder of Hurricane, a leading marketing agency that offers video strategy, production and activation.   A good video marketing strategy is all about making conversation with your audience and comprises of different content types for each stage of the sales funnel. Jon explains how this can be done using three of his popular models; hero hub help go, the digital sales funnel and the fixed vs. fluid platform.  Join us next week where we welcome Jon back for a second episode where we dive into  understanding of why video works so well.  Links              

  • Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. For the first time, we recorded this episode on video so those of you who want to watch it - now can!  Daniel shares his ongoing vision of creation before curation. We explore setting some effective and smart goals and objectives for your year ahead. We also explore some of the new technologies marketers need to understand. We also have quite a heated debate on cookies and the web's reliance on them.  Also under discussion on crypto and NFC’s, Daniel rails against ciaran multiple times to convince him that NFC’s are hugely important but in the end, comes to the conclusion he may be banging his head against a brick wall on that front. Finally, we wrap up with some sources of inspiration for looking at your work differently. Daniel shares with us his appreciation of Agile Marketing Management, OKR’s, Project Oxygen. Dig into the resources he shares and invigorate your year ahead with some fresh perspective. Useful Resources Target Internet Youtube Channel  This episode as a video Daniel’s Strategy Statement Apple Example A- What you’ll do B- What it will be focussed on C- What it will achieve D- What the market impact will be Apple will launch a full communications assault (a) to challenge the PC/Microsoft Windows dominant position (b) by finding flaws in the PC to contrast with Mac computers’ simplicity (c) to steal significant market share by enticing frustrated consumers to buy a Mac (d). Setting S.M.A.R.T. Objectives First used in the November 1981 issue of Management Review by George T. Doran in an article entitled "There's a S.M.A.R.T. way to write management's goals and objectives". () Specific Measurable Actionable / Achievable / Attainable Realistic and Relevant Time-bound See how much this has been pulled around by different marketers TikTok GA4 Felipe Castro OKR’s Agile Marketing Management Google’s Project Oxygen Benchmark your skills  

  • The skills required to succeed in digital marketing are constantly changing, which makes it very hard to keep up with all of these changes.  So how is the marketing industry coping with developing and learning all these new skills?  Daniel walks us through what  Target Internet's Digital Skills Benchmark results tell us about the state of digital marketing at the start of 2022. Published in partnership with the Chartered Institute of Marketing, the 2022 edition of this report has some interesting findings. With data collated from thousands of marketers across the world, it helps us all understand our skill and knowledge gaps more clearly than ever before. Listen in for the answers and find out what the benchmark level is among your level of seniority and discover how different sectors of our industry have performed. Also under discussion, could Ciaran carry off being completely bald?  We also explore, if Daniel and Ciaran were being chased by a Tiger, who would get eaten? Useful Links If you would like to benchmark your own performance you can. It only takes around 30 minutes.  If you manage a team of marketing professionals, we are inviting teams of up to 30 people to benchmark their whole team (Usually we limit this to just 10.) To take advantage of this unique offer for podcast listeners, just mention you listen to the podcast in the Subscribe to our  

  • Audience Insight Tools Daniel and Ciaran explore must-have tools for better marketing audience intelligence. These free tools will help you uncover who your website audience is and what they are interested in. Get a greater depth of understanding and clarity than your standard analytics can give you. Discover exactly what your audience do while on your website.  Digital Marketing Toolkit UpdateWe all know that digital marketing can be complicated. There are so many tools, and it's hard to know which ones you should use. Our will help make navigating the marketing world easier and more effective for you. This toolkit has been put together by us after years of experience working with businesses of all sizes. It includes all-out favourite Google Chrome extensions and apps as well as some awesome free online resources you won't want to miss.  We also announce our new, not to be missed, free monthly event. Make sure you have to ensure you get your invite. Useful Links Consent Permission Optimisation Podcast episode Usercentrics Quantcast Measure: Audience Intelligence Choice consent management tool Descript Audio and Video Editor Bing Webmaster Tools Microsoft Clarity SparkToro YouGov Think With Google Get Our Updated Digital Marketing Toolkit Subscribe to our Email Newsletter      

  • Earlier this week, ethical and global cosmetics brand Lush announced their intention to shut down their activity on multiple social media platforms. “The global Lush brand will be turning its back on Instagram, Facebook, TikTok and Snapchat until the platforms take action to provide a safer environment for users. This policy is rolling out across all the 48 countries where Lush operates. “ In the wake of this news, Daniel and Ciaran discuss ‘Is Social Media Toxic?” exploring different angles to the debate. For those who decide it is, what could or should be done about it? We invite listeners to get in touch with their perspectives? What are your thoughts on this subject and how is your organisation or brand intending to work the marketing mix in the current marketing environment going into 2022 and beyond. Listen in and join in the debate. Useful links Lush Press Announcement Understanding Negativity Bias Facebook Experiments into Negativity and Positivity Wall Street Journal article on leaked Social Media research Instagram’s response to the above Wall Street Journal Article CIM IAB Code of Ethics BIMA

  • If culture is the foundation of every successful brand, is your organisation fundamentally doomed? Does your organisation settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings? It doesn’t have to be like this. We speak to Mark Miller and Ted Vaughn, the cofounders of Historic Agency about their work as a brand strategy company that helps ambitious brands do more good. They believe in mediocrity's potential for greatness through understanding culture at all levels with methods like measuring it so you can understand how your organisation functions from top-down or bottom-up, or both. The Culture of a CompanyWe explore the concepts in their Book ‘Culture Built My Brand’. Discover ways to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture. Passionate about helping ambitious businesses do more good in their communities they love tackling tough problems like how best to measure culture or what actions can lead an organisation towards greatness with its customers at heart. What is Company Culture?Learn how your company culture can help you win more customers and turn them into super fans. Filled with practical steps and case study examples of culture at work, Mark and Ted share the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition. Useful LInks Historic Agency Culture Built my brand Patagonia Patagonia Daycare Nasa Pumpkin Carving Contest The Netflix Keeper Test ( It is a more positive than you think) Tidal High Fidelity Music Sharing service

  • Are you using the right strategies to get people excited about your marketing content? Daniel and Ciaran take a deep dive into the ongoing issues around creating great Evergreen content that continually works. They explore keyword research techniques and how to create better performing titles, so your stands out among other competing organic content in its niche. Also under discussion - how to craft better hero content by making the most of your Content Calendar. Daniel shares  how to further enhance e your content calendar and make use of our free, customisable   Useful Resources Target Internet Content calendar Excel Template Rand Fishkin’s 10X content with examples Example of Google Analytics Certification web page Daniel discusses? Keywords Everywhere Answer the Public Target Internet Content calendar Excel Template  

  • How well do your day to day emails work for you? How well do you think they work for those that receive them?! Do they bore or thrill? Do you always get back what you need? Face facts, a lot of those emails you rattled off in a hurry today were pretty awful and they probably had a lacklustre response. What if we could help you change all that? What if, every email you sent out today was awesome and got just the right response?   We recruited international marketing, business branding and writing consultant Kim Arnold to help us all to become better communicators via email. An avid listener of the podcast, Kim, gives us a masterclass on dramatically improving the emails you send every minute of the day. This episode will inspire all who listen to be better at their craft so they can master using their work focussed emails as an instrument for change.   Dramatically reduce the length of all your emails (80 words is your target!) Save vast tracts of time to do more fun things. Master writing subject lines that get results.   If anyone in the team needed this, it was Ciaran! (We have many years of email evidence to back up this harsh claim.) We are happy to report that since this masterclass, Ciaran's emails have improved dramatically. Yours could too. Listen in and find out where it's all going wrong for you every time you hit send.   Useful Resources   Grammarly   Hemingway Editor   More about Kim   Get Kim’s Book: Email Attraction  

  • How can you use App Store Optimisation to improve your app store rankings? With more than a million apps available on the Apple and Google Play stores, it's hard for users to find the right one. It's even more challenging for developers to get their apps noticed in this crowded marketplace.  Leading Global App Store Optimizer, Cindy Krum from Mobile Moxie, gives us a masterclass in how ASO works and how you can use it effectively as part of your overall marketing strategy. Closely related to SEO, learn what matters to the major App store search algorithms. Discover some subtle differences in how the Google Play store and the Apple IOS store use your titles, short descriptions, long descriptions, and keyword tags. Cindy also shares broader strategies on how to use App store Ads, App Pack Optimization and competitive intelligence for a more successful App marketing campaign. We explore some of the top tools that can help you assess your position in different app markets, see what's ranking where all over the world. Gain insight into why one APP might be dominating and learn new ways of getting featured. If you have an App and want to make it more findable, you won't want to miss this episode. Useful Links Sensor Tower Google Natural Language API https://cloud.google.com/natural-language App Rankalyzer https://mobilemoxie.com/tools/app-ranking-tracker/ SERPerator Tool https://mobilemoxie.com/tools/mobile-serp-test/ Page-oscope tool Follow Cindy on Twitter  Mobile Marketing Book

  • Are you looking to transform your business? Digital transformation has been a hot buzzword in the world of business for a while now. It’s a term that describes how companies are using technology to change their operating models and become more agile, responsive, and customer-centric. But it can be hard to know where to start when it comes to digital transformation. This episode highlights a valuable resource Daniel has developed to help any business start or further refine its transformation journey. Digital transformation can be hard to break down into a series of actionable steps. This toolkit solves that. Daniel walks us through a small part of the audit process to give a taste of what’s on offer and the benefits it brings. The complete toolkit includes a detailed audit covering 14 areas to help marketers and business leaders understand all they need to focus on. So listen in and learn how it works and how it can help you to transform your business and marketing in exciting ways. We will be sharing the complete Digital Transformation Toolkit and audit questions in our next Digital Download email newsletter, so subscribe now to secure your free copy Useful Links Simplified Ten Step Digital Transformation Audit Model Audit your skills and sign up for a free account  with an interactive version of the audit plus additional learning resources Get a Free Digital Marketing Skills Audit Felipe Castro free ebooks- Help with understanding and setting OKR’s Stephan Tomer Interview ( YouTube) Get the Book: Building Digital Culture: A Practical Guide to Successful Digital Transformation by Daniel Rowles and Thomas Brown.

  • One of the most exciting announcements at Apple's June 2021 event was that they would be updating their Mail App. As a result, Apple Mail Privacy Protection will soon be an option for Apple Mail users. For Apple Mail users it's all great news on the privacy front but for marketing it creates some issues. This feature will radically change what you can measure with your email marketing. Are you gating your content to maximise the email addresses you can gain? We explore why that tactic could quickly become a lot less effective. Discover the impact these changes will have on your email marketing this autumn. Learn what it means for your business right now and what you need to do before these changes take effect. Useful Links Read the official announcement from Apple in June: Litmus Commentary on Apple Mail changes. Includes more technical insight into how Apple's new Privacy Protection feature in Mail Apple Mail works. Get the latest Data on Global Email Client Share

  • Recorded just before our summer break, Daniel and Ciaran share a few of their favourite digital marketing tools from our new toolkit. This new toolkit is a collection of marketing tools curated by Daniel's students. The complete toolkit comprises some great tools that we have never mentioned before on the Podcast or Target Internet.com.  We are giving it away exclusively for podcast listeners. Get your copy at Target Internet.com/podcast With the tools we share in this episode, you can research the latest and greatest marketing content and research social influencers in a geographical area for any subject. Research a website's backlinks, gain insights into what different audiences think and discuss. Discover how you can quickly create dynamic Html 5 display ads you can use anywhere by using your landing page. We also explore migrating from one website to another. Discover how backlink checking and redirection can help to stabilize your organic search engine traffic. and get even more tools to make your work easier and more fun. If you know of or use a great tool we haven't covered, please get in touch. We love to hear from listeners and always love exploring new tools. Useful Links Right Relevance research tool Seobility Audiense Wordstream Smart Ads Creator SparkToro   The fastest growing social media networking 2021 article   Essential peanut butter knowledge we made Ciaran read and digest shortly after this recording: