Episodes

  • Season 2, Episode 12 – In this special Father's Day episode of The Hill Unscripted, Bob Kitchen sits down with his oldest son, James Kitchen, for an honest conversation about golf, family, growing up in the golf business, and preparing for the next chapter of life.

    James recently graduated from Byron Center High School and will be heading to Michigan State University this fall to study engineering. Together, Bob and James reflect on favorite golf memories, life lessons learned through the family business, college plans, and what it was like growing up as the son of one of Maple Hill Golf's owners.

    Topics include:

    ⛳ Growing up at Maple Hill Golf

    ⛳ Favorite father-son golf memories

    ⛳ Golf courses in Michigan and California

    ⛳ Lessons learned from working in the family business

    ⛳ The reality of being the owner's son

    ⛳ Michigan State University and engineering plans

    ⛳ Junior golf, golf equipment, and favorite clubs

    ⛳ Whatnot live auctions and the future of Maple Hill

    ⛳ Family traditions and Father's Day reflections

    It's a fun, heartfelt, and often hilarious conversation between a father and son as one chapter closes and another begins.

    New episodes of The Hill Unscripted drop every other week.

    Subscribe, like, and share to support the show and the Maple Hill Golf family.

  • Season 2, Episode 11 – In this special episode of The Hill Unscripted, Bob Kitchen sits down with his father, Rich Kitchen—known to thousands simply as “The Pro.”

    With 51 years of experience at Maple Hill Golf and back-to-back NGCOA Player Development Awards, Rich shares the philosophy that has helped introduce thousands of children and adults to the game.

    Topics include:

    - How Maple Hill's junior golf programs work

    - Why kids learn differently than adults

    - The secret to making golf fun instead of frustrating

    - Pee-Wee, Junior Development, and Academy programs explained

    - The famous "Bucket A Day" program that gives juniors free range balls all year

    - Why Rich filled in every bunker when Maple Hill opened

    - Adult beginner clinics and common mistakes new golfers make

    - Why golf can be enjoyed at any age

    - The lessons Rich has learned after more than five decades teaching the game

    Whether you're a parent looking to get your child started, an adult thinking about learning golf, or simply love hearing stories from one of the most respected golf professionals in the country, this episode is packed with insights, laughs, and timeless golf wisdom.

    New episodes of The Hill Unscripted every other week.

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  • Season 2, Episode 10 – In this episode of The Hill Unscripted, Bob Kitchen breaks down everything happening in the golf world right now—from LIV Golf drama and mini driver hype to zero torque putters, golf ball fitting, and the future of equipment.

    BK gives his honest take on:

    - Aaron Rai’s surprising PGA Championship win

    - Why mini drivers are exploding in popularity

    - The confusing future of LIV Golf

    - Whether zero torque putters are already fading

    - Why most golfers play the wrong golf ball

    - New Revelation Zero Torque putters from Maple Hill

    - Upcoming Cobra, Callaway, Mizuno & Wilson fitting events

    Bob also shares personal stories about his son graduating, pickleball league disasters, and the growth of Maple Hill’s live selling shows on Whatnot and eBay Live.

    If you love golf equipment, golf business talk, and honest opinions about where the game is headed, this episode is for you.

    New episodes every other week from Maple Hill Golf.

  • Season 2, Episode 9 – In this special Mother’s Day episode of The Hill Unscripted, Bob Kitchen sits down with his mother, Nancy Kitchen, for a heartfelt conversation about family, golf, memories, and the journey behind Maple Hill Golf.

    Nancy shares stories about raising Bob and Andy, how the family business started, their favorite golf memories together, and what it’s been like watching the next generation take over the company.

    The episode also dives into:

    - Nancy’s current golf bag setup

    - Her 6 hole-in-ones 😳

    - The best golfer in the Kitchen family

    - Family traditions and Belgian heritage

    - The evolution of Maple Hill Golf

    - Lessons about kindness, faith, and family

    This is one of the most personal episodes yet, and a special tribute to moms everywhere.

    Happy Mother’s Day from Maple Hill Golf.

  • Season 2, Episode 8 – In this solo episode of The Hill Unscripted, Bob Kitchen (BK) goes OFF on the golf industry.

    With over 30 years in golf retail, BK breaks down the biggest myths, bad advice, and marketing lies that are costing golfers money—and hurting their game.

    From zero torque putters to overpriced shafts, golf ball selection, and club fitting
 this is the honest truth most companies won’t tell you.

    Topics covered:

    - Why golf is already hard—and you're making it harder

    - The truth about zero torque putters (and why they won’t fix your putting)

    - Why expensive shafts don’t change your swing

    - The biggest mistake golfers make when choosing a golf ball

    - When club fitting matters
 and when it doesn’t

    - Why you should ignore what the pros play

    - The problem with “your buddy the expert”

    - How marketing is misleading golfers today

    If you want to save money, lower your scores, and stop falling for hype—this episode is for you.

    New episodes drop every other week from Maple Hill Golf.

  • Season 2, Episode 7 – Bob Kitchen is joined by his brother Andy Kitchen and Maple Hill GM Steve Strock to break down their unforgettable trips to the Masters at Augusta National—just as Rory McIlroy made history.

    From exclusive access at Berckmans Place to walking the course on Championship Sunday, they share what it’s really like inside Augusta—from the insane green speeds and elevation changes to the no-phone policy, merch experience, and surprisingly cheap food.

    They also cover:

    - What TV doesn’t show about Augusta National

    - The hardest holes and craziest greens

    - Insider tips if you ever go to the Masters

    - Rory’s historic win and tournament takeaways

    - The wild tech behind the merch shop

    If you’ve ever dreamed of going to the Masters, this is the closest you’ll get without a badge.

  • Season 2, Episode 6 – In this episode of The Hill Unscripted, Bob Kitchen sits down with Harry Nodwell, Wilson Golf’s Global Product Line Manager, for an honest, behind-the-scenes look at one of golf’s most overlooked — and fastest rising — brands.

    From his journey at MyGolfSpy testing millions of golf balls to now leading global product development for Wilson, Harry breaks down what really matters in golf equipment — and why more golfers are starting to rethink what’s in their bag.

    This episode dives into:

    - Why Wilson is targeting serious ball strikers and competitive golfers

    - The new Staff Model XB irons — built to look like blades but perform like game improvement

    - The Dynapower Forge and the rise of the “player’s performance” category

    - Wilson’s most forgiving driver ever — the Max Plus

    - Why graphite iron shafts might be the next big shift in golf

    - The truth about brand bias — and why most golfers never try better options

    - How unbiased testing (like MyGolfSpy) is reshaping equipment decisions

    Bob and Harry also get into fitting philosophy, common mistakes golfers make (including shaft and lie angle misconceptions), and why performance should always beat ego when choosing equipment.

    Plus, insights on Wilson’s award-winning wedges and putters, what’s coming next in 2027, and why this legacy brand might be quietly building something big.

  • Season 2, Episode 5 – In this episode of The Hill Unscripted, Bob Kitchen sits down with Tim Heffelfinger, Mizuno Golf sales rep, to break down what truly separates Mizuno from the rest of the golf industry.

    From replacing a 30+ year legend to covering one of the largest territories in the Midwest, Tim shares his journey into the Mizuno brand — and why it’s gaining serious momentum as a complete golf company, not just an iron brand.

    But the real story?

    How Mizuno builds their clubs.

    Bob dives deep into Mizuno’s legendary grain flow forging process, where craftsmen spend 20–25 years mastering metalwork before ever touching a golf club. It’s a level of discipline and quality control that few — if any — companies can match.

    The episode also covers:

    - The new JPX ONE driver line and its unique nano alloy technology

    - Why Mizuno is finally competing in drivers, woods, and full bag setups

    - The breakout MX Speed Metal irons at a price point golfers didn’t expect

    - The evolution of the Mizuno Pro M13 & M15 irons

    - Why Mizuno’s shaft optimizer might be the best fitting tool in golf

    - How tour player feedback directly shapes Mizuno design

    - The rise of Mizuno wedges and putters — and why they’re gaining traction fast

    Bob and Tim also talk about the state of the golf industry, the future of equipment innovation, and why proper fitting matters more than ever.

    If you’ve ever heard “Nothing feels like Mizuno,” this episode explains exactly why — and why more golfers are starting to pay attention.

  • Season 2, Episode 4 – In this episode of The Hill Unscripted, Bob Kitchen welcomes Sam Bettinardi, President of Bettinardi Golf, for a deep dive into one of golf’s most respected family-run brands, and where it’s headed next.

    Following last season’s conversation with founder Bob Bettinardi, this episode shifts to the next generation. Sam shares how he went from growing up around the shop to leading a company that has expanded from 15 employees to 95, now operating in 45 countries with over 100,000 square feet of space.

    The conversation covers:

    - The rise of the Antidote Zero Torque putter, now Bettinardi’s top-selling line

    - What makes their zero torque design different from competitors

    - How tour players like Matt Kuchar, Matt Fitzpatrick, and Fred Couples influence product design

    - Why Sam spends an hour every morning inspecting quality himself

    - The real reason putter fitting matters more than most golfers realize

    - The story behind the Queen Bee line and its global impact

    - Bettinardi’s expansion into wedges, irons, and AI-driven innovation

    Sam also shares personal stories — including winning the Butler National Club Championship four times — and explains why even he chooses performance over preference when it comes to what’s in the bag.

    From craftsmanship to culture, from tour feedback to global expansion, this episode pulls back the curtain on how Bettinardi plans to become not just a premium putter company, but a household name in golf.

  • Season 2, Episode 3 – In this episode of The Hill Unscripted, Bob Kitchen sits down with longtime family friend and Callaway sales rep Mike Dykema for a conversation that blends cutting-edge golf technology with a 50-year relationship built on trust, loyalty, and love for the game.

    Bob and Mike reflect on the deep history between the Kitchen and Dykema families, dating back to their fathers’ legendary careers in golf equipment. From Power Built to Adams Golf to Callaway, the partnership has spanned decades — and now continues with the next generation.

    The conversation then shifts to what’s next in golf equipment.

    Mike breaks down Callaway’s brand-new Quantum line, featuring revolutionary Tri-force face technology — the first three-piece titanium driver face designed to stretch 14% more and respond 17% faster for increased ball speed and forgiveness. With five driver models and a full iron lineup built for every skill level, Quantum aims to fit everyone from beginners to Tour pros.

    Bob shares his personal testing experience in California, where the Triple Diamond Max helped him hit 26 of 28 fairways after months away from competitive golf.

    They also discuss:

    - Callaway’s $12 million Ai investment and how it’s reshaping club design

    - The future of golf fitting and a new technology launching soon

    - Why service separates Callaway from competitors

    - The importance of long-term business relationships in golf

    - Upcoming Maple Hill fitting events and how to get dialed in

    This episode is equal parts innovation, loyalty, and inside-the-industry perspective — a must-listen for golfers who care about where the game is heading.

  • Season 2, Episode 2 – The Hill Unscripted, Bob Kitchen sits down with Maple Hill Golf’s head fitter and longtime friend, William “Dub” Ogden, for a wide-ranging, unfiltered conversation covering golf gear, industry drama, and life behind the scenes at one of the busiest fitting centers in the Midwest.

    Dub shares how he went from selling doors and windows to leading Maple Hill’s fitting department, how being a three-sport athlete (and the last guy to beat UFC’s Tony Ferguson in high school wrestling) shaped his approach to coaching, and why finding the right club for the right player matters more than chasing high-end “unicorn” upgrades.

    This episode dives into:

    - The future (or downfall) of LIV Golf

    - First thoughts on 2026 gear – Callaway Quantum, Cobra Optum, Mizuno’s new driver tech

    - Why Evnroll putters might be golf’s best-kept secret

    - Honest takes on low-spin driver myths, chippers, and 60-degree wedges

    - Upcoming Maple Hill events, live auctions, Midwest golf shows, and more

    You’ll also hear stories of hole-in-one drama, golf cart injuries, Dub’s dream foursome (Tiger, Daly, and Payne Stewart), and a behind-the-scenes look at Maple Hill’s evolving gear strategy going into 2026 and beyond.

  • Season 2, Episode 1 – The Hill Unscripted returns for Season 2 with a heavy hitter: Guerin Rife, the legendary designer behind Rife Putters and Evenroll Golf.

    In this in-depth conversation with Bob Kitchen, Guerin walks through his journey from metal shop entrepreneur to industry innovator — revealing how he changed the putting game forever through groove technology, Sweet Face, and the iconic Two Bar Putter that took the Champions Tour by storm.

    You’ll hear stories and insights on:

    The origins of Sweet Face 2.0 and why it's helping golfers hit putts faster, softer, and straighter

    Why even Tour pros miss the sweet spot — and how Guerin's grooves solve for it

    The rise, sale, and rebirth of his brand through Evenroll Golf

    Competing with the biggest names in golf while still building over 100 Tour wins worldwide

    The evolution of zero torque design, hosel-free construction, and what’s coming next

    Plus:

    Why Guerinn’s favorite putter ever is still the Two Bar

    How the Swedish Bikini Team inspired a hilarious dream foursome moment

    His favorite U.S. course (spoiler: it’s not Pebble)

    What amateurs misunderstand most about MOI, sweet spots, and forgiveness

    Whether you’re a gear junkie, a student of putting mechanics, or just love hearing from true inventors who shape the game — this episode kicks off Season 2 with engineering precision and storytelling style.

  • Episode 17 – In this special episode of The Hill Unscripted, host Bob Kitchen sits down with one of the most respected names in golf — Bob Bettinardi, founder of Bettinardi Golf — for a wide-ranging and personal conversation that covers everything from CNC precision to celebrity putters, major wins, and the future of the flatstick.

    Bettinardi opens up about:

    - How he went from engineer to golf industry disruptor, pioneering the one-piece milled putter

    - His early days working with Scotty Cameron, including building the putter Bernhard Langer used to win the 1993 Masters

    - The moment he went all-in and launched Bettinardi Golf in 1999

    The two Bobs also talk about:

    - Tour success stories with Jesper Parnevik, Jim Furyk, and Vijay Singh

    - The rise of Bettinardi’s son Sam, who now runs day-to-day operations

    - How The Hive, Queen Bee, and Antidote lines became icons

    - Why Bettinardi believes zero torque tech is here to stay, and what’s coming next

    - Making custom putters for Mark Wahlberg, DJ Khaled, and Michael Jordan

    - A hilarious story involving Butler National, no menu, and a surprise Thanksgiving dinner in July

    You’ll also hear his thoughts on:

    - Golf innovation vs tradition

    - Building a golf brand that lasts

    - Why Cypress Point edges out Pebble Beach (barely)

    - Playing with President Trump and Gary Player (and getting nervously roasted on the tee)

    This episode is a must-listen for any golf fan, gear nerd, or entrepreneur — filled with history, humor, and a rare look behind the scenes at one of the game’s most beloved brands.

  • Episode 16 – In this episode of The Hill Unscripted, host Bob Kitchen delivers a packed session of golf business insights, product tips, and holiday shopping help — just in time for Thanksgiving.

    Bob kicks things off with a sincere apology about a brand mention in a previous episode, reinforcing his commitment to keeping the podcast honest, informative, and professional.

    Then it's onto big stories in the golf world:

    - Callaway sells Top Golf at a $1.5B loss – What it says about the business of golf entertainment

    - Good Good finally adds female golfers – And why it matters

    - FootJoy’s evolution – From old-school to agile brand, and how they’re staying competitive

    Bob also answers listener questions about:

    - Teeing up on par threes – Should you? (Yes!)

    - Offset in golf clubs – What it is and why most golfers need it

    He then shares his Holiday Golf Gift Guide, with personal recommendations at all price points — including gear from TaylorMade, Cobra, Bridgestone, Puma, Pins & Aces, and more. Expect honest takes on what’s worth the money, what’s moving fast, and which brands Maple Hill has gone deep on (think: 40,000+ shoes, 2,000 iron sets, and hundreds of bags).

    Finally, Bob runs through Maple Hill’s Black Friday promotions, including:

    - Bonus gift cards with every gift card purchase

    - Simulator passes, fitting discounts, and exclusive extras

    - Prepaid indoor golf packages for winter play

    Plus, a sneak peek at next episode’s special guest — Bob Bettinardi of Bettinardi Golf — and a quick Thanksgiving sign-off.

    0:00 Podcast Introduction and Apology

    1:43 Callaway Golf Sells Top Golf

    5:45 Good Good Adds Female Golfers

    7:57 Meeting with FootJoy Executives

    9:40 Should You Tee Up on Par Threes?

    11:32 Upcoming Bob Bettinardi Interview

    15:31 Holiday Gift Guide

    19:12 Why Do Golf Manufacturers Make So Much Offset?

    24:12 Maple Hill Black Friday Deals

    29:28 Thanksgiving Sign-Off

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  • Episode 15 - Internet Golf Booms, LIV Changes, and The Truth About Trade-Ins

    In this episode of The Hill Unscripted, Bob Kitchen breaks down some of the biggest shifts in the golf world — from viral tournaments to how retailers handle your trade-ins.

    Bob starts with the incredible success of the Internet Invitational, which has pulled in 5.1 million viewers, surpassing PGA Tour ratings. He shares his own vision for a new kind of event — one where players buy into the purse themselves for a winner-take-all format that brings real excitement back to golf.

    Then, Bob dives into the latest LIV Golf changes, explaining why the move from 54 to 72 holes might be more about money than golf — and how YouTube creators are changing the way fans watch and interact with the game.

    He also gives an inside look at how golf trade-ins really work, revealing the “smoke and mirrors” behind inflated trade-in offers and explaining how Maple Hill focuses on true value and transparency for golfers.

    Plus, Bob covers:

    Proper yardage gapping between clubs and how to fix distance overlapsThe truth about golf balls in cold weather (hint: your swing matters more than the temperature)How to handle the reality of aging in golf and still love the gameUpcoming Maple Hill promotions, including free TrackMan fittings, holiday gift card bonuses, and the annual Turkey Tee Off Open on Black Friday

    If you want straight talk about golf — the gear, the game, and the business — this episode delivers it all.

    0:00 Introduction to The Hill Unscripted Podcast

    0:28 The Internet Invitational and Golf Tournament Innovation

    5:57 LIV Golf's Evolution and YouTube's Impact

    9:13 How Trade-Ins Work in Golf Retail

    15:01 Yardage Gapping and Club Selection

    22:51 Golf Ball Selection and Temperature Effects

    24:42 Mailbag Question About Aging and Golf

    29:50 Maple Hill Promotions and Events

    36:58 Closing Remarks and Listener Engagement

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  • Episode 14 - In this episode of The Hill Unscripted, host Bob Kitchen sits down with two of Michigan’s top golf instructors — Terry Ernst and Jeff Caminiti — for a deep, insightful conversation about what it really takes to improve your game, enjoy the process, and stay passionate about golf at every level.

    Terry and Jeff bring decades of teaching experience, from running junior academies to earning recognition among Golf Digest’s best instructors in the state. They discuss:

    How technology like TrackMan has revolutionized teaching and club fittingWhy individualized instruction is more effective than cookie-cutter lesson plansThe mental side of golf, and how managing expectations can change your gameThe rise of women’s and junior golf post-COVIDHow to make the game more accessible, enjoyable, and confidence-building — especially for beginners

    Plus, Bob and the crew get real about:

    Why expensive equipment doesn’t replace purposeful practiceHow to deal with nerves, frustration, and pressure on the courseTips for golfers of all levels to play better and have more fun

    Whether you’re a beginner, weekend warrior, or just a fan of the game, this episode is filled with perspective, experience, and practical advice from two pros who love helping people get better.

    đŸ›ïž Maple Hill Promos Mentioned:

    FREE TrackMan fittings through November 27 (get 100% back as a gift card)Tour Edge Driver Challenge – November 7, 3–7 PM (FREE fitting + FREE Tour Edge Hat)

    Guest Contact Info:

    Terry Ernst - [email protected]

    Jeff Caminiti - [email protected] / https://www.instagram.com/jeff.caminitigolf/

    Caminiti Golf Academy - https://caminitigolf.com/

    0:00 Introduction and Bob's Golf Story

    2:53 Introducing Terry Ernst and His Background

    7:49 Introducing Jeff Caminiti and His Journey

    10:35 Evolution of Golf Technology and Fitting

    12:25 Jeff's Current Teaching Facility and Recognitions

    16:05 Approach to Golf Lessons and Student Goals ‎

    19:16 Growth of Women's Golf

    22:53 Teaching Approach and Communication

    33:18 Making Golf Accessible and Enjoyable

    40:23 Mental Toughness in Golf

    46:01 Amazon Basics Golf Ball and Mailbag Question

    55:36 Conclusion and Maple Hill Promotions

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  • Episode 13 - The Hill Unscripted, Bob Kitchen takes listeners inside his unforgettable trip to the Ryder Cup at Bethpage — one of golf’s most electric venues. He breaks down the impressive five-course layout, the massive merchandise tent, the fan experience, and his thoughts on Team Europe’s victory and the U.S. team’s continued struggles with pairings.

    Bob shares behind-the-scenes observations about the crowd energy, standout players like Rory McIlroy, Shane Lowry, Scottie Scheffler, and Bryson DeChambeau, and even weighs in on captain Keegan Bradley’s fiery leadership.

    Then it’s time for “20 Questions with BK,” where Bob answers fan-submitted questions about:

    Golf gear, favorite clubs, and equipment advice

    Handicap honesty and “vanity golfers”

    His dream foursome (with a touching family twist)

    Favorite courses in Michigan and beyond

    The biggest golf meltdown of his career (and how he recovered)

    Why expensive clubs don’t always equal better golf

    The episode wraps with Maple Hill Golf updates, including:

    The Halloween Parent-Child Scramble on October 29 – candy, gift cards, and fun for all ages

    Pre-launch TrackMan Fittings through November 27 – get 100% of your fitting fee back as a Maple Hill gift card

    Whether you’re a gear junkie, Ryder Cup fan, or just love great golf stories, this episode of The Hill Unscripted is packed with insight, laughs, and plenty of BK honesty.

  • Episode 12 - The Hill Unscripted, host Bob Kitchen sits down with his father, Rich Kitchen, for a candid, wide-ranging chat about the game, the business, and the people who play it.

    The episode opens with Bob previewing his upcoming trip to the Ryder Cup, before diving into a thoughtful conversation with Rich about the current health of golf. Rich argues the sport is stronger than ever thanks to the post-COVID boom, but also warns about challenges like rising prices, shrinking course availability, and limited tee times.

    Together, Bob and Rich tackle topics including:

    Simplifying golf’s rules – why bunker penalties and stroke-and-distance don’t work for average players

    Course accessibility – the importance of properly placed tees for women, juniors, and seniors to keep the game fun

    Dominant players in history – and why Tiger Woods still stands alone as the most dominant golfer ever

    Club fitting realities – Rich’s recent fitting session, learning when it’s time to switch from a 3-wood to a 5-wood

    Golf ball quality – Bob’s defective Maxfli find and why sticking with major brands matters

    Club pricing myths – what really drives up costs, and why expensive clubs won’t magically fix your swing

    The episode closes with reminders about Maple Hill’s Fall Tent Sale (September 12–30, with a special tent event September 25–27) and the always-popular Big Hole Four Person Scramble on October 12.

    If you care about where golf is headed, what’s working and what needs to change, and how to make smarter equipment decisions, this conversation between father and son is one you won’t want to miss.

  • Episode 11 - The Hill Unscripted, host Bob Kitchen blends golf inspiration with industry insight and honest gear talk — all from the heart of Maple Hill Golf.

    Bob kicks off by celebrating Rory McIlroy’s win at the Irish Open and previewing the upcoming Ryder Cup, which he’s personally attending. He shares why the Ryder Cup is his favorite event in golf and reflects on what makes it so special — passion, patriotism, and no paychecks.

    Then, the episode takes a meaningful turn as Bob discusses the power of personal golf milestones, like a 21-year-old golfer texting her grandpa about her first par. From breaking 100 to avoiding double bogeys, Bob reminds us that golf is personal — and every goal counts.

    You’ll also hear Bob’s no-nonsense take on:

    - Rising equipment prices and tariffs — how they really work, who they affect, and why brand price hikes might not be as simple as they seem

    - Carbon vs. titanium driver faces — pros, cons, and how swing speed impacts performance and durability

    - Shaft picks for big hitters — including advice for players with 130+ mph swing speeds on choosing the right flex and weight setup

    Finally, Bob highlights what’s happening this fall at Maple Hill, including:

    - The Fall Tent Sale running from September 12–30, with blowout pricing and special deals Sept. 25–27

    - The Big Hole Four Person Scramble on October 12, featuring 8-inch cups, box lunches, prizes, and gift cards — all for just $100 per player

    Whether you’re chasing your next milestone or looking for honest insight on the gear market, Episode 11 delivers it all with passion, perspective, and a little Maple Hill magic.

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  • Episode 10 — In this episode of The Hill Unscripted, host Bob Kitchen welcomes his brother and fellow Maple Hill Golf co-owner Andy Kitchen for a fast-paced, insightful, and entertaining conversation about all things golf — from Tour drama to underrated gear, business ownership, and more.

    The brothers kick things off by celebrating Tommy Fleetwood’s first PGA Tour win, a $10 million victory at the Tour Championship, and reflect on the emotional payoff of sticking with the grind.

    Andy shares his firsthand experience at a LIV Golf event in Michigan, offering an inside look at what sets LIV apart — from music on the course and shotgun starts to fan-friendly activities and a younger, more casual crowd.

    They also get into:

    Overrated vs. underrated golf gear – Why rangefinders might be unnecessary for the average golfer, and why 8-irons, 9-irons, and pitching wedges deserve more love

    Golf rules they’d change – Including relief from divots in fairways and softening the stroke-and-distance penalty for out-of-bounds shots

    Memorable rounds they’ve played together at courses like Streamsong, American Dunes, and Baltusrol

    The ups and downs of running a business as brothers, and how their different personalities complement each other in leading Maple Hill Golf

    Plus, Bob answers a customer mailbag question about cracked drivers and shares budget-friendly driver recommendations, including options from Wilson, PowerBilt, Cobra, and more.

    The episode wraps with current Maple Hill promotions, including:

    Customer Appreciation Sale (through September 2nd)

    Fitting Promo with freebies (through August 31st)

    A preview of the biggest fall deals rolling out from September through November

    If you love golf, family-run business stories, and a little gear talk with heart and humor — this episode hits all the fairways.

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