Episodit
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🎯 FREE WORKSHOP — Hiring Workshop for PT Practice Owners | June 25th at 12pm EST. Reserve your seat: https://workshop.therehabceos.com/ppp-join
If your job ads are getting views but no applications, the problem is not the platform. It is the copy. In this video, Dr. Robbie Woelkers breaks down exactly why physical therapists scroll past most clinic job posts and what you have to change to get qualified candidates to actually apply.
Robbie walks through the psychology first: why applicants default to anxiety (focusing on outcomes they do not want) instead of anticipation (focusing on outcomes they do), and how your ad copy controls which state they land in. This is not theory. It is the same framework used to hire across a 50-person team and dozens of client clinics.
Then he gets tactical. You will see the full 4-part ad body structure (Role, Responsibilities, Requirements, Results), how to write a job title that works with Indeed SEO instead of against it, why a salary range of $80K to $120K kills your applicant volume before anyone even clicks, and how to use your snippet, title, and salary band together to track exactly where your funnel is breaking.
This is for clinic owners who have posted on Indeed and gotten silence. Watch it, rewrite your next ad using the framework, and see what changes.
00:00 – Why PTs Aren't Applying to Your Job Ads
01:05 – The Hiring Mistake That Cost Me 8 Months
05:12 – How Copywriting Changed Our Recruiting Results
07:12 – The Psychology Behind Why People Apply for Jobs
09:25 – Anxiety vs. Anticipation: What Drives Action
12:15 – How Candidates Frame Your Job Opportunity
14:50 – The First Recruiting Bottleneck: Getting Clicks
16:35 – What Makes a High-Performing Indeed Job Title
18:40 – Salary Range Mistakes That Reduce Applications
21:05 – How to Structure a Job Ad That Converts
21:45 – Step 1: Define the Role
22:55 – Step 2: Responsibilities
25:05 – Step 3: Requirements
26:35 – Step 4: Results & KPIs
28:05 – Schedule, Location & Compensation
29:20 – Benefits, Offer Enhancers & Career Growth
31:05 – Vision, Mission & Core Values
32:05 – Tracking the Metrics That Matter
32:45 – Fixing Views, Clicks & Applications
33:05 – Workshop Invitation & Final Thoughts
Join 1,800+ PT clinic owners inside our free Skool community, where we post new trainings every week covering hiring, marketing, sales, operations, and profitability. Everything is free and built specifically for private-practice owners.
https://skool.com/rehabceos
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🎯 FREE WORKSHOP — Hiring Workshop for PT Practice Owners | June 25th at 12pm EST. Reserve your seat: https://workshop.therehabceos.com/ppp-join
Most clinic owners who can't hire PTs aren't dealing with a market problem. They're dealing with a pipeline problem. And the breakdown is almost never where they think it is.
In this video, Dr. Robbie Woelkers walks through the 8-level provider hiring framework that RehabCEOs uses with clients to diagnose exactly where their recruiting pipeline breaks down. From building a compensation package that reads as $135K total value instead of an $82K salary, to why 40% of new grads accept positions at their clinical site, to the one step where most owners silently lose candidates they already had (responding too slow), this is a ground-level look at how to stop treating hiring like a one-step problem.
If you have patients and no provider to see them, that gap is costing you roughly $5,000 a week. This framework tells you which of the 8 levels is responsible.
Who this is for: outpatient PT clinic owners who are stuck in reactive hiring mode and want a repeatable system they can actually diagnose and fix.
TIMESTAMPS:
00:00 Why most owners are stuck at level two
02:45 Building a package that reads as $135K total comp
05:50 The four recruitment channels and where to start
09:15 The 24-hour response rule (and what it costs to miss it)
12:20 How to vet candidates before the interview
15:10 Selling the future, not the features
18:45 Onboarding and the 30-60-90 day plan
21:40 The retention formula for star performers
24:26 Workshop invitation and next steps
If this hiring framework hit close to home, this is exactly the kind of operational system we build with clinic owners inside the RehabCEOs program. We work with over 400 PT clinics around the nation on recruiting, retention, and the full business infrastructure behind a clinic that doesn't depend on the owner doing everything. The program comes with a 28-day free trial. Book a call to see if it's the right fit.
https://rehabceos.com/book-a-call/
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Puuttuva jakso?
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Over 40% of new PT grads are getting hired before they ever see your Indeed post. Not because those clinic owners are lucky. Because they built a pipeline that runs before the board exam cycle even starts.
In this video, Dr. Robbie Woelkers breaks down the exact hiring bell curve most owners don't know exists: the 10% who take jobs before sitting for the NPTE, the 40% who lock in offers within three weeks of passing, and the 10% who start looking after they relocate. That leaves one group most owners completely ignore: the 40% who accept positions at their second or third clinical site.
If you're not taking students, you're already cut out of that pool. Robbie walks you through how to use the PTCAS directory to find every accredited program near you, how to contact the right people to open clinical affiliations, and how to structure bonus incentives for your existing PTs who take on students as CIs.
This isn't theory. It's a repeatable system for filling your provider bench without a single job posting.
This video is for clinic owners who are tired of competing on Indeed and ready to get ahead of the hiring cycle instead of chasing it.
TIMESTAMPS:
00:00 Why 40% hire without job ads
01:12 The PT hiring bell curve explained
02:05 The four NPTE hiring seasons
03:02 The 10% hired before boards
04:00 The 3-week hiring window after passing
05:28 The 10% who get hired after relocating
06:28 Where the other 40% come from
07:15 Why clinical rotations matter
08:16 Using PTCAS to find PT programs
09:05 Why waiting until graduation is too late
09:52 Bonus structures for clinical instructors
10:24 Making contingent offers before graduation
Want more content like this? Join 1,800+ PT clinic owners inside our free Skool community. We drop new trainings every week covering hiring, marketing, sales, operations, and profitability. https://skool.com/rehabceos
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Most PT clinic owners hire reactively. A provider quits, schedules get thin, and suddenly they're competing against every other clinic in the market for the same candidates at the same time. That's not a hiring problem. That's a timing problem.
In this video, Dr. Robbie Woelkers breaks down the two biggest PT hiring windows of the year and exactly how to use them. The key is the NPTE exam calendar. With testing dates in January, April, July, and October, roughly 80% of new graduates hit the job market in the spring and summer cycle. The July window specifically opens around July 15th, peaks between August 10th and August 24th, and closes by September 15th. Most clinics aren't even looking during that stretch because their schedules are light in summer. That's the point.
Robbie also walks through the full staffing blueprint for solo and multi-location owners, from the 'payment level' (your first PT hire covering fixed expenses) to the 'prosperity level' (four providers, two admins, owner out of treatment, 20K/month in profit). Wherever you are in that sequence, this video tells you who to hire next and when to start the search.
If you're tired of losing candidates to faster-moving clinics or scrambling to staff up right when you need volume the most, this is the framework that fixes it.
0:00 The Biggest PT Hiring Window Is Coming
1:21 Why Most Clinic Owners Hire Too Late
2:26 Solo Practice Hiring Roadmap
4:08 From Owner to Owner + Admin
5:12 Your First PT Hire (Payment Level)
6:52 The Profit Level Explained
8:30 The Protection Level
9:57 The Prosperity Level & Getting Out of Treatment
11:10 When to Hire PTAs
12:35 Building a Lifestyle Practice
14:05 Multi-Location Hiring Model
15:27 Creating a Proactive Hiring Plan
16:25 Understanding Recruitment Seasons
17:15 The NPTE Calendar & Hiring Cycles
18:42 Why January and July Are the Best Hiring Windows
19:45 The Fishing Analogy: Supply vs Demand
20:55 The Three Stages of a Hiring Season
22:15 The July Hiring Opportunity
23:18 Recruitment Season vs Retention Season
24:18 Why Smart Owners Hire Before They're Full
24:52 Workshop Invitation & Final Takeaways
Want more like this? Join 1800+ PT clinic owners inside our free Skool community. We publish new trainings every week covering hiring, marketing, sales, operations, and profitability. All free.
https://skool.com/rehabceos
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🎯 WORKSHOP — The Fully Booked & Waitlisted Workshop | May 28th at 12pm EST. Reserve your seat: https://workshop.therehabceos.com/fbw-join
A full schedule feels like the goal until it starts costing you reviews, referrals, and future patients without you realizing it.
IIn this video, Dr. Robbie Woelkers breaks down a real clinic case: three providers, 126 active patients, 88% efficiency and almost zero Google reviews or word-of-mouth referrals in the past month. The numbers looked great. The compounding engine had quietly stalled. Here's why: with 210 available slots and enough active patients to demand 252, the average visits-per-patient had dropped from 2.0 to 1.6. Patients were falling off the schedule before they ever hit a progress note or graduation which means no reviews, no referrals, and no returns. Length of stay had already slipped from 14–15 visits down to nine.
Robbie walks through the exact math, how to identify where your patients are dropping off, and what this clinic did to discharge 10–15 appropriate patients, collect nine new Google reviews, and reset the referral engine without adding a single new marketing dollar.
If your clinic is full but your reputation growth has gone quiet, this one is worth your time.
Join 1,800+ PT clinic owners inside our free Skool community, where we post new trainings every week covering hiring, marketing, sales, operations, and profitability. Everything is free. https://skool.com/rehabceos
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🎯 WORKSHOP — The Fully Booked & Waitlisted Workshop | May 28th at 12pm EST. Reserve your seat: https://workshop.therehabceos.com/fbw-join
A full schedule feels like the goal — until it starts costing you reviews, referrals, and future patients without you realizing it.
In this video, Dr. Robbie Woelkers breaks down a real clinic case: three providers, 126 active patients, 88% efficiency — and almost zero Google reviews or word-of-mouth referrals in the past month. The numbers looked great. The compounding engine had quietly stalled. Here's why: with 210 available slots and enough active patients to demand 252, the average visits-per-patient had dropped from 2.0 to 1.6. Patients were falling off the schedule before they ever hit a progress note or graduation — which means no reviews, no referrals, and no returns. Length of stay had already slipped from 14–15 visits down to nine.
Robbie walks through the exact math, how to identify where your patients are dropping off, and what this clinic did to discharge 10–15 appropriate patients, collect nine new Google reviews, and reset the referral engine — without adding a single new marketing dollar.
If your clinic is full but your reputation growth has gone quiet, this one is worth your time.
TIMESTAMPS:
0:00 Frustrated PT practice owner — the utilization problem
0:40 Intro: Dr. Robert Wolkers, Rehab CEOs
1:05 The numbers: 4 providers, 240 slots, 158 active patients
2:15 Defining clinic efficiency and utilization
3:00 Doing the math: 58 missed opportunities per week
3:45 The $28K/month problem (and the hidden cost of lost reviews/referrals)
5:00 How many active patients do you need to fill the schedule?
6:15 Getting your team to buy in on visit frequency
7:30 The law of averages — why "3x/week for everyone" doesn't work
8:30 Why women's health and cash clinics struggle to scale
9:15 Three research-backed reasons patients drop off
10:45 The 7-days-between-appointments rule
11:30 Calculating what you need to be oversubscribed
12:45 The disconnect — introducing active patient reporting
13:30 Bucket 1: Full plan of care
14:00 Bucket 2: Partial plan of care + re-enrollment week
15:15 Bucket 3: One visit scheduled
16:00 Bucket 4: No plan of care — triage by days since last appointment
17:15 Wellness checks (the "good news" call)
18:45 The reveal: 152 active patients dropped to 106
19:45 Marketing issue vs. scheduling issue vs. hiring issue
21:00 The diagnostic framework (110 / 120 / 130 / 140)
22:30 Wrap-up and next workshop
If your schedule is full but the reviews and referrals have dried up, this is exactly the kind of operational gap we help over 400 PT clinics around the nation find and fix. The RehabCEOs program comes with a 28-day free trial — book a call to see if it's the right fit for your clinic.
https://rehabceos.com/book-a-call/
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You think you have a leads problem. You probably don't.
In this video I break down a real case study, a two-location clinic owner with seven providers who was stuck and convinced he just needed more marketing. When I pulled up his numbers, the real problem was somewhere he wasn't looking at all.
I walk you through the exact framework we use to diagnose any PT clinic, find the one constraint holding growth back, and what we actually did to take this owner's front office conversion rate from 16% to 42%, without changing a single thing about his marketing.
If your schedule isn't full, if you're spending money on ads and not seeing it translate, or if you're thinking about opening another location, watch this before you make your next move.
TIMESTAMPS
[00:00] — Introduction
[01:00] — Why more leads isn't always the answer
[02:22] — The two numbers every clinic owner needs to know
[03:30] — How to calculate if your schedule is actually full
[09:33] — What a 16% conversion rate actually costs you
[14:21] — The staffing ratio most owners get wrong
[16:42] — Speed to lead and why it changes everything
[19:06] — The intake script framework we installed
[20:00] — The Rule of Two for scheduling
[21:27] — Results and key takeaways
WHO THIS IS FOR If you own one or more PT clinics and you're trying to grow, whether that means filling your current schedule, adding a provider, or opening a new location, this video gives you the diagnostic framework to figure out exactly where you are and exactly what to fix next.
ABOUT DR. ROBBIE I'm Dr. Robert Woelkers, co-owner of Rehab CEOs. I built and owned three private practice PT clinics before selling 50% of my shares back to my partner in 2021.
Now I help PT clinic owners across the country scale and systemize their practices through coaching, marketing, and staffing support.
🚨 Join our FREE Fully Booked & Waitlisted Workshop → https://workshop.therehabceos.com/fbw...
📲 Join our free Skool community for PT clinic owners → https://skool.com/rehabceos
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Stop guessing when to hire your next provider, join 400+ PT clinic owners learning how to become Fully Booked & Oversubscribed at our FREE live workshop → https://workshop.therehabceos.com/fbw-join
Most PT clinic owners feel it. The schedule fills up… then falls apart. Fills up… then falls apart. It feels like feast or famine, and it makes you afraid to pull the trigger on hiring because you don't trust that the patients will actually stay.
In this video, Dr. Robbie Woelkers breaks down a real case study from a 3-provider PT clinic in Minnesota that was stuck in exactly that cycle. Using Rehab CEOs' proven 6-Systems Framework, Robbie walks through the exact math behind their scheduling problem, identifies the real constraint (hint: it's not staffing), and maps out the specific marketing strategies they used to get fully booked, oversubscribed, and confident enough to hire their next provider.
Robbie built 3 PT clinics from 1 and scaled to $1.7M in revenue in just 18 months before selling, and now he and his partner Joey help over 400 PT clinic owners across the country do the same. This isn't theory. This is the actual math and the actual playbook.
In this video you'll learn:
- How to calculate your clinic's exact new patient deficit
- The "oversubscribed number" that tells you when it's safe to hire
- Why your schedule feels unpredictable (and what's actually causing it)
- 4 lead generation strategies ranked by cost and speed
- The 4% Rule for past patient reactivation campaigns
- The Provider 25 referral method (based on Chet Holmes' Dream 100) - How to set up a digital front door that generates leads on autopilot
Over 400 PT clinic owners across the nation trust Rehab CEOs to help them grow. Come see why. 🔗 Register here → https://workshop.therehabceos.com/fbw-join
Not ready for the workshop yet? Come hang out with 1,800+ PT clinic owners in our free Skool community where we drop weekly free trainings and resources on marketing, sales, hiring, and operations. 🎓 Join the free community → https://skool.com/rehabceos
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You already know the conversation you’ve been avoiding.
Not because you don’t see the problem.
But because you don’t want to handle it the wrong way.
I’ve been there.
There was a time in my clinic where I could see something wasn’t working with one of my therapists. Great person. Strong culture fit. But performance wasn’t where it needed to be.
And instead of addressing it directly, I kept having partial conversations. Hinting at it. Hoping it would correct itself.
It didn’t.
What I didn’t realize at the time is that waiting wasn’t helping. It was creating more confusion, not less.
Because when expectations aren’t clear, people don’t improve. They guess.
And that’s where things start to break down.
A hard conversation isn’t about conflict.
It’s about clarity.
It’s the moment where you move from:
👉 “something feels off”
to
👉 “here’s exactly what needs to change, and how we’re going to do it”
Inside this video, I walk through a simple way to structure these conversations so they don’t feel reactive or emotional, and your team actually leaves with direction.
Link in the first comment.
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If you want to build a clinic that runs without you, reserve your spot in our Self-Managing Practice Workshop here: https://workshop.therehabceos.com/smp-join
If your clinic still depends on YOU to function… this is exactly what’s holding your growth back.
In this video, we break down why “good employees” still underperform, and how to turn them into high-producing, self-managing team members using a simple, repeatable system. Most clinic owners don’t have a people problem…
They have a clarity, accountability, and development problem.
Once you fix that, everything changes.
👉 More productivity
👉 Better retention
👉 Less stress on YOU as the owner
And most importantly… a clinic that runs without you being in the middle of everything.
🚀 Ready to build a self-managing team? Join the free workshop and learn the exact system here: https://workshop.therehabceos.com/smp-join
Inside the workshop, you’ll discover:
How to build a team that actually hits their KPIs
The accountability system that doesn’t require micromanaging
How to develop underperformers into top performers
The structure behind clinics that grow without owner dependency
📌 What You’ll Learn In This Video:
The 4 types of employees every clinic owner has (and how to handle each)
Why “culture fit” isn’t enough (and can actually hurt your clinic)
How to identify if it’s a you problem or a team problem
The exact 30-60-90 framework to develop your team
How to improve productivity without burning people out
⏱️ Timestamps:
00:00 – The “Good Employee” Problem Most Owners Face
00:23 – When Culture Fit Isn’t Enough (Tier 2 Employees Explained)
01:07 – The 4 Types of Employees (Tier 1–4 Breakdown)
03:15 – Why Most Owners Misdiagnose Performance Issues
04:33 – The 2 Questions That Reveal If It’s You or Them
06:31 – Identifying Skill Gaps vs. Core Value Issues
07:39 – How to Break Down Performance by Skill (Step-by-Step)
10:29 – Building a 30-60-90 Mentorship Plan
11:25 – Fixing Productivity: Evals, Pre-Booking & Confidence
13:09 – What Happens After 90 Days (Promote or Move On)
14:09 – How to Build a Self-Managing Team (Workshop Invite)
If you’re tired of carrying your clinic on your back…
And you’re ready to build a team that actually performs…
Then go reserve your seat now while spots are still open: https://workshop.therehabceos.com/smp-join
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👉 Download your Accountability Dial Scorecard here: https://coaching.rehabceos.com/accountability-dial
👉 Save your spot for the workshop here: https://workshop.therehabceos.com/smp-join
Most PT clinic owners think they have a team problem.
They don’t. They have a system problem.
If your team:
Keeps asking you for decisionsStruggles to take ownershipNeeds constant check-ins It’s not because they don’t care.It’s because your Accountability Dial isn’t fully turned on.Inside this podcast, you’ll hear:
Why your team keeps coming back to youThe real reason growth feels heavier instead of easierHow to fix performance issues without micromanagingThe system that allows your team to actually lead📊 START HERE (IMPORTANT)
Before you try to fix anything… You need to see where the breakdown actually is.
👉 Grab your score here: https://coaching.rehabceos.com/accountability-dial
This will show you:
Where your team is unclearWhat’s causing the dependencyWhat needs to change first🎯 THEN DO THIS
Once you see your gaps…
We’ll show you how to fix them step-by-step.
👉 Join the workshop here: https://workshop.therehabceos.com/smp-join Inside, we break down:
How to install accountability into your teamHow to remove yourself as the bottleneckHow to get your staff executing without constant input⏱️ TIMESTAMPS
00:00 - The real problem: your team is making decisions you don’t like
00:25 - The exercise that reveals where your team actually is
00:46 - The Accountability Dial: 5 levels explained
01:04 - Level 1: Wait to be told what to do
01:25 - Level 2: Ask, then execute
01:50 - Level 3 (1-3-1): Recommend, then act
02:35 - Level 4: Do first, update after
03:13 - Level 5: Full autonomy (no updates needed)
04:02 - Why your team isn’t making the right decisions
04:23 - How to move someone from Level 1 to Level 2
05:04 - How to move from asking to recommending (1-3-1)
06:14 - Where most owners mess up: skipping levels
06:29 - The missing piece: guardrails
07:12 - Aligning decisions with vision, goals, and priorities
08:00 - What decisions your team can vs cannot make
09:02 - When to trust your team with more autonomy
09:58 - One-way vs two-way decisions (huge distinction)
10:42 - How to apply this system across your team
11:06 - The Accountability Dial worksheet walkthrough
11:29 - Real examples: how to coach each team member
12:16 - What to do with low-accountability employees
12:30 - How to get the training and implement this
🔥 WHO THIS IS FOR
This is for PT clinic owners who:Feel stuck in day-to-day operationsCan’t step away without things slippingHave “good people” but still lack ownershipWant to scale without working more hours⚠️ FINAL THOUGHT
If your business slows down when you step away…
You don’t have a team problem. You have a structure problem.
Fix that…
And everything changes.
If this hit, drop a comment and tell me what stood out 👇
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Promoting your best PT into a Clinical Director sounds like the obvious next step.
Most of the time, it backfires.
👇 If you’re thinking about promoting someone, start here first: 👉 https://start.therehabceos.com/leadership-readiness-test
Inside, you’ll get:
✔ The Leadership Readiness Test (who actually qualifies)
✔ Our Clinical Director job description
✔ Our Office Manager job description
Most clinic owners don’t fail because they pick the wrong person. They fail because they promote too early, without the structure to make it work. In this video, Dr. Robbie Woelkers breaks down why top performers struggle in leadership roles—and what to do instead if you want to build a team that actually scales.
If you’ve ever promoted someone and felt things “shift” in the wrong direction, this will make it clear why.
Timestamps
00:00 The promotion mistake most clinic owners make
01:30 Why top performers struggle in leadership roles
03:00 The employee performance matrix explained
04:30 Why 75% of promotions fail
05:45 The real skill gap (and what’s missing)
06:30 Core leadership skills clinical directors need
10:00 How to assess if someone is ready
11:30 Building a mentorship plan
13:30 The 30-60-90 day transition plan
15:00 When to increase pay and responsibility
16:00 Final framework recap
If you’re building a team or thinking about promoting someone, drop a comment below with your situation.
And if you want more breakdowns like this, subscribe and turn on notifications so you don’t miss the next one.
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Many clinic owners believe free discovery visits help convert more patients.
In reality, they often destroy your Revenue Per Visit, lower schedule efficiency, and create unnecessary friction in your intake process. In this training, we break down why discovery visits can quietly damage clinic profitability and what high-performing clinics do instead.
If your clinic struggles with no-shows, low RPV, or inefficient scheduling, this video will show you the operational and financial impact of free screens and how to transition toward a stronger intake model.
Inside this video, you’ll learn:
• Why discovery visits reduce patient commitment
• How free screens distort Revenue Per Visit metrics
• The scheduling inefficiencies most clinic owners overlook
• Compliance risks when using free screens with federal payers
• How clinics can transition away from discovery visits without hurting conversions
Timestamps
00:00 Why Discovery Visits Can Hurt Your Clinic
00:45 The Real Problem with Free Screens
02:10 Why Front Office Staff Default to Free Visits
04:05 How Discovery Visits Destroy Revenue Per Visit
06:00 The Scheduling Inefficiency Most Owners Miss
07:45 Compliance Risks with Free Screens
09:20 Real Clinic Case Study: Removing Discovery Visits
11:10 The Belief That’s Holding Clinic Owners Back
13:00 How to Transition Away from Discovery Visits
13:15 Step 1: Assess Your Front Office
14:20 Step 2: Build a Structured Intake Process
15:15 Step 3: Hold Staff Accountable
16:30 Step 4: Adjust Payor Mix Marketing
17:40 When Discovery Visits Might Still Make Sense
18:45 How to Increase Revenue Per Visit
We also walk through a real clinic case study that removed discovery visits and significantly increased growth and profitability.
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Raising prices doesn’t have to mean losing patients, but most PT clinic owners never learned how to do it strategically.
In this video, Dr. Robbie Woelkers breaks down how clinics can raise prices effectively, without compromising conversions, upsetting current patients, or harming long-term growth.
If pricing feels stressful, emotional, or random in your clinic, this framework will help you rethink it entirely.
Timestamps
00:00 Why most PT owners struggle with pricing
02:45 Why “charging less” is rarely the safer option
06:10 How pricing affects patient perception and outcomes
10:40 The biggest mistake clinics make when raising prices
15:30 How to adjust pricing without losing current patients
20:10 When higher prices actually improve retention 25:00 Final thoughts on pricing with confidence
If this video sparks questions about your own pricing, margins, or patient conversions, drop a comment below. And if you want more breakdowns like this, make sure you’re subscribed and turn on notifications so you don’t miss future videos or live sessions.
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👉 Join the Fill Your Practice Challenge: https://fillyourpractice2025.com/
👉 Book a Game Plan Call: https://rehabceos.com/gameplan
👉 Join the Practice Success Academy (Skool): https://skool.com/rehabceos
Remember when Dr. Joey Allbritton bought 1,000 copies of Alex Hormozi’s new book, Money Models? He talked about in one of his live videos before.
Why?
Because while Hormozi’s business advice is brilliant, it doesn’t always translate perfectly to the physical therapy world. So Joey and the Rehab CEOs team are bridging that gap—distilling the best insights from Hormozi, Dan Martell, and Ryan Deiss into real, actionable systems that work in PT clinics.
In this video, Joey shares:
✅ The story of his first call with Alex six years ago
✅ Why this book launch broke a world record
✅ The $64K case study that proves what happens when you fix your sales process
✅ And how you can get a free copy of Money Models (shipping included!)
If you’re a PT owner who’s serious about growth, this is your chance to learn from the same mentors shaping today’s most successful entrepreneurs—without spending $24,000 on masterminds.
💬 Comment “BOOK” below and we’ll send you a copy + access to our private insights list.
00:00 – Why we bought 1,000 Alex Hormozi books
01:00 – The story of how Alex changed Dr. Joey’s career path
02:30 – What PT owners can actually learn from Alex’s methods
04:00 – Why we’re giving the books away (and covering shipping)
05:00 – How this ties into our new mastermind access
06:00 – The truth about selling workshops and improving conversions
07:00 – The $25K → $64K case study: one change, massive results
08:00 – Learning from the best (and how we apply it to PT clinics)
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👉 Join the Fill Your Practice Challenge: https://fillyourpractice2025.com/
👉 Book a Game Plan Call: https://rehabceos.com/gameplan
👉 Join the Practice Success Academy (Skool): https://skool.com/rehabceos
If you’ve ever run a workshop or set up a booth at a community event, you’ve probably faced this:
👎 Tons of leads, few actual patients.
The problem? You’re giving away the 𝘸𝘳𝘰𝘯𝘨 𝘴𝘵𝘶𝘧𝘧.
Dr. Joey Allbritton breaks down what hundreds of clinics have learned—the kind of giveaway that actually gets patients in the door and how to turn that initial contact into booked appointments.
He walks through:
0:00 Why typical giveaways (like AirPods and gift cards) fail
1:30 What does work — and how to use it at workshops or events
3:15 The psychology behind incentive-based follow-up
5:00 The 3-question framework that turns “freebie hunters” into paying patients
7:00 How to sell ethically without feeling salesy
8:00 Example scripts that build trust and close the gap between interest and action
8:45 Why most “no-shows” are actually fixable with better framing
🎥 Watch the full breakdown and start turning your events into revenue.
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Most PT owners think their leads are “trash.”
But what if the problem isn’t the leads—it’s your follow-up system?
In this video, Dr. Joey Allbritton shares the 5x5x5 system used by top-performing clinics nationwide:
✅ 5 calls
✅ 5 texts
✅ 5 emails
…all within 5 days.
This is how you turn “dead” leads into booked patients—without annoying people, without chasing endlessly, and without leaving money on the table.
If your front desk struggles with no-shows, slow response times, or dropped leads, this one’s for you.
00:00 – The problem with inconsistent follow-up
01:00 – Why “bothering” leads is a myth
02:30 – Real case study: same leads, totally different results
03:50 – The 5x5x5 method explained
05:40 – How persistence turns into conversions
07:00 – The “speed to lead” advantage
08:30 – Why two-thirds of small business calls go unanswered
10:00 – How to train and incentivize your intake team
11:20 – Every missed call = a missed patient
12:00 – The real reason this system matters more than ever
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Every PT owner hits this question: 𝘞𝟤 𝘰𝘳 𝟣𝟢𝟫𝟫?
And almost every time, they get it wrong.
Here’s the truth → in 99% of cases, PTs should be W2.
In this video, Dr. Joey Allbritton breaks down the 𝘁𝗵𝗿𝗲𝗲 𝗖’𝘀 𝗼𝗳 𝗰𝗹𝗮𝘀𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻—Control, Cash, Connections— and why most PT owners hurt themselves (and their teams) chasing the 1099 𝘴𝘩𝘰𝘳𝘵𝘤𝘶𝘵.
𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿:
⚠️ Why “almost nothing” in PT is truly a 1099
⚠️ The fines and risks of misclassification
⚠️ Why unicorn 1099 hires aren’t a growth model
⚠️ How to build profitability with W2 and benefits
⚠️ What to fix if you “can’t afford” W2
Timestamps:
00:00 – The 1099 vs. W2 debate in PT clinics
00:22 – Why Skool group questions come first
00:49 – Pete’s question: advantages & drawbacks
01:17 – Why almost nothing classifies as 1099
01:42 – The three C’s: Control, Cash, Connections
02:35 – Why mobile PT is still a gray area
03:03 – How salons vs. PT differ in classification
03:28 – The 3 real problems PT owners face
03:59 – Why Rehab CEOs flipped to a 28-day free trial
04:49 – State differences in enforcement
06:36 – Why W2 = culture + buy-in
07:27 – The risk owners push onto providers
08:22 – Overpaying evals to “make up” for no benefits
09:19 – Why your revenue-per-visit math doesn’t work
09:47 – Why unicorn hires aren’t a business model
10:45 – Fix systems before worrying about hiring status
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Hiring a new physical therapist without using Indeed isn’t just possible—𝗶𝘁’𝘀 𝘀𝗺𝗮𝗿𝘁𝗲𝗿.
In this video, Dr. Joey Allbritton breaks down 3 proven strategies PT clinic owners use to attract top clinicians without competing for the same candidates everyone else is chasing.
You’ll learn:
• How to build a long-term hiring pipeline through clinical rotations
• Why referral bonuses work (and how to make them irresistible)
• The secret to finding (and connecting with) high-quality PTs directly on LinkedIn
• Plus one bonus method that turns CEU events into powerful recruiting tools
Stop posting and hoping. Start building a system that attracts the right hires naturally.
00:00 – What to do if you’re hiring without using Indeed
01:15 – The biggest hiring advantage most clinics ignore
02:10 – Why every clinic needs to set up clinical rotations
04:00 – The right way to use referral bonuses to attract quality PTs
06:00 – How to headhunt like a pro using LinkedIn and local research
08:30 – Bonus strategy: turning CEUs into recruiting opportunities
10:00 – How to join the Skool community for more daily Q&A sessions
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When PT owners grow, one of the biggest questions they face is: should I keep leasing or buy the building?
In this video, Dr. Joey Allbritton breaks down the pros and cons of leasing vs. owning your PT clinic space, including:
✔️ The risks of short-term leases and rent hikes
✔️ When buying makes sense as a hedge against risk
✔️ How real estate compares to opening another location
✔️ Tax benefits of ownership (accelerated depreciation, liability protection)
✔️ Why return on attention is just as important as return on investment
Whether you’re a single-location owner or running multiple clinics, this video gives you the framework to decide if investing in real estate is the right move—or if your growth capital is better spent elsewhere.
𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀
00:00 – Leasing vs. owning: the real question
00:24 – How PT owners are asking these questions
00:51 – The hidden risks of short-term leases
01:19 – Why real estate feels expensive but tempting
01:47 – Hedging risk with long-term leases or ownership
02:17 – The current commercial real estate market
02:46 – The benefit of joining a real PT owner community
03:13 – Case study: clinics buying vs. leasing locations
04:06 – Tax advantages of ownership (accelerated depreciation)
04:34 – Why private equity buyers don’t want real estate
05:28 – The ROI of opening a new location vs. buying a building
05:58 – Build-out costs and the growth potential per therapist
06:27 – ROI vs. ROA (return on attention)
06:55 – Why real estate requires more focus and management
07:24 – When interest rates make buying less attractive
07:53 – Why leasing often wins for growth-focused PT owners
08:21 – The “index fund vs. real estate” comparison
08:48 – The realities of managing commercial real estate
09:14 – Why Skool community questions drive these conversations
- Näytä enemmän
