Episodes
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If your business isnât growing, itâs not a traffic problem; itâs a visibility problem. In this episode, Kody is joined by one of the Sales Executives at Omni Digital Group, James Smithers. Together, they break down why most local retailers struggle with consistency in their market and how smart marketing, not big budgets, wins in 2026.
If youâre a small independent retailer competing against big brands and big box stores, this episode will challenge how you think about your buying radius, customer acquisition, and market presence.
đ What Youâll Learn
Why lack of growth usually means people donât know you exist
How your buying radius defines your opportunity
Why consistency in the marketplace matters more than budget
The mindset shift small retailers need to beat big brands
What it really takes to âgive yourself a chanceâ to win
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In this episode of The Local Growth Show, Kody breaks down what to do when retail sales are down and foot traffic has slowed.
Rather than theory or long-term brand plays, this episode focuses on practical actions retailers can take immediately to get more people into their stores and drive revenue.
In this episode, youâll learn:
Why declining foot traffic often means your business is not top of mind locally
How running ads within a five-mile radius can increase awareness and in-store visits
How to adjust your ad targeting based on budget size
Why clearing out inventory thatâs 90+ days old can unlock cash and create urgency
How discounting strategically can drive traffic without hurting long-term sales
How to use events and seasonal promotions to bring the community into your store
Why starting an SMS club is one of the highest ROI strategies for retailers
How giveaways can quickly grow an SMS list and drive immediate in-store sales
What kind of return retailers can expect from a well-run SMS program
This episode is ideal for retail business owners who want simple, proven strategies to increase foot traffic and improve sales, especially during slower periods.
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Episodes manquant?
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In this episode of The Local Growth Show, Kody breaks down why Meta ads, specifically Facebook and Instagram, remain one of the most powerful advertising tools for local businesses in 2026. Addressing the common belief that Facebook is âdying,â Kody walks through real usage statistics, cost comparisons, and practical strategies that local retailers can apply immediately.
What Youâll Learn
Why Facebook and Instagram still dominate social media attention
How Meta compares to other platforms for local advertising
The real cost of impressions on Meta versus traditional advertising
Why homeowners, parents, and decision-makers spend the most time on Facebook
How detailed local targeting works for new and existing customers
The difference between boosting posts and using Ads Manager
Simple ad creative ideas any local business can implement
Why most local competitors arenât running ads, and how that creates opportunity
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In this episode of The Local Growth Show, Kody breaks down one of the most common questions local business owners ask.
Rather than overcomplicating things, this episode walks through three simple, proven ad formats that local businesses can use to drive trust, awareness, and consistent growth without needing a massive budget or complex strategy.
In this episode, youâll learn:
Why most businesses overthink their ad strategy
The power of store walkthrough videos and why they build instant trust
How comparison ads help customers make buying decisions
Why answering customer questions on video creates authority and credibility
A simple system to generate months of content from FAQs
How running more than 11 ads instantly separates you from local competitors
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In this episode of the Local Growth Show, host Kody Fitzjerrells dives deep into the often-overlooked power of point-of-sale data for retailers and local businesses. Discover why many companies fail to leverage this valuable asset and learn how to maximize its potential to drive growth.
Key topics covered in this episode include:
The significance of choosing the right point-of-sale system
Essential data points to capture for effective marketing
Strategies for analyzing customer data to boost sales
The importance of segmentation in marketing campaigns
Real-world examples of successful data utilization
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In this episode of The Local Growth Show, host Kody Fitzjerrelsl talks about a powerful growth opportunity many local retailers donât realize they already have. He explores how collecting the right customer information at the right time can lead to better decisions, stronger relationships, and more consistent revenue. Through real-world insights and practical ideas, Kody shows why customer data may be one of the most valuable tools in your business and how using it more intentionally can transform the way you grow.
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In this episode of the Local Growth Show, host Kody Fitzjerrells dives deep into the essential strategies retailers can use to attract new customers. If you're wondering how to increase your customer base, this episode is packed with actionable insights!
Key Topics Covered:
The importance of branding content and how it builds trust and recognition in your community.
Effective product-based content strategies, including showcasing your offerings and solving customer problems.
The power of sales content, including discounts, flash sales, and event promotions to drive traffic and sales.
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Welcome to the very first episode of the Local Growth Show! đ Join your host, Kody Fitzjerrells, as he dives into the world of local business marketing and shares invaluable insights to help brick-and-mortar and local service businesses drive more revenue.
In this episode, Kody introduces the purpose of the podcast and provides a background on his experience as the founder of Omni Digital Group, an ad agency specializing in local businesses for over nine years. With a track record of generating over $250 million in sales for clients, Kody is here to equip you with the strategies, campaign ideas, and marketing tactics you need to grow your business.
What You'll Learn:
Why focusing on local businesses is crucial for growth
The importance of having a marketing plan
Key strategies for effective paid advertising, particularly on Facebook
Insights into audience targeting and ad creation
How to measure the success of your marketing efforts
