Episodes
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In this episode of The Remarkable Project Jay speaks with Leigh Anderson, a seasoned paramedic as well as an author, broadcaster and thought-leader on the topic of thriving in high-stress, unpredictable situations. They unpack why the power of a pause can be so significant in any situation, how self-leadership is key to responding calmly and creatively, and whatâs happening at a biological level during high-pressure happenings.
Leigh Anderson is an accomplished paramedic with 15 years of operational experience also an accomplished author, Podcaster and speaker on the subject of optimal performance.
Outside of an ambulance, Leigh has a keen desire to improve the human experience of stress to set people up to flourish. He has a Bachelor of Paramedic Science and a Graduate Certificate of Emergency Health and has lectured and tutored at university level, as well as being a peer reviewer of scientific journal articles.
His new book 'The Paramedic Mindset' attempts to answer the question of why some people flourish in high-stress situations, while others flounder, feeling overwhelmed or discouraged? How do some remain calm under pressure, where others succumb to stress? The difference, Leigh concludes, is in mindset.
Leigh is based in Queensland, Australia.
Why the power of a pause can be so significant in any situation.How self-leadership is key to responding calmly and creativelyWhatâs happening at a biological level during high-pressure happenings?
Remarkable TakeawaysConnect with Leigh=
Find him on LinkedIn
Learn more about The Paramedic Mindset via his website
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In this episode of The Remarkable Project Jay speaks with Faruk Heplevent, a celebrated creative force in the automotive marketing industry, about why cutting-edge technology can allow even industries steeped in tradition to be revolutionised, how creative minds adapt and thrive in an ever-evolving landscape, and the importance of focusing on one's strengths even when diversification comes calling.
Faruk Heplevent is a formidable force in the automotive marketing industry, and one who has been playing at the intersection of technology and creativity for over two decades.
In 1990, he began assisting professional photographers, first with still life before advancing to advertising and car photography. By 1999, Faruk was working for major car brands, creating stunning visuals to capture the publicâs imagination.
In 2007, he founded The Scope - an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. Not only did he coin the term CG photography (using computer software to take pictures), but in 2022 his team published Scope City, a fully computer-generated city-building tool intended to deliver top-notch work on time.
Working for brands like Audi, BMW, Tesla, Li Auto, Nio, Chrysler, Lincoln, Hyundai, Genesis, VW, Renault and Toyota â and earning awards like Cannes Lions along the way â Faruk is an undisputed leader in this field.
When heâs not busy bringing his incredible visions into reality, Faruk loves making memories together with his wife and four sons in Hamburg, Germany.
Why cutting-edge technology is increasingly allowing even industries steeped in tradition to be revolutionised.How creative minds can plot a path towards success by adapting and thriving in an ever-evolving landscape.The importance of focusing on one's strengths even when diversification comes calling.
Remarkable TakeawaysConnect with Faruk
Find him on LinkedIn
Learn more about The Scope Studio via their website and follow them on Instagram
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In this episode of The Remarkable Project Jay speaks with force-of-nature facilitator, speaker and CEO of Impactful Presenters, Cat Matson, about why effective communication is rarely about the perfect words, how meeting an audience where theyâre at can unlock untapped potential in conversations, and the importance of authentically personalised storytelling in building trust.
Why impactful communication isnât about the perfect words, but about finding meaningful ways to connect.How taking the time to understand an audience and meeting them where theyâre at can unlock untapped potential in conversations.The importance of building trust by baking authentic personal experience and storytelling into every interaction
Cat Matson is the CEO and lead facilitator of Impactful Presenters, a business which empowers founders, owners and community leaders to speak with confidence, authority, authenticity and impact. A popular and accomplished speaker, MC and moderator, Cat is known for her straight-talking, 'realness' and extracting 'the juice' from her clients.
Describing herself as a 'Mistress-of-all-Trades', Cat has worked in both the private and public sectors, in small and large business and in virtually every industry. She has advised Mayors and CEOs; developed city-shaping strategies; interviewed extraordinary industry leaders from social enterprise to deep tech and everything in between; and helped small business owners understand how to capitalise on the trends of digital transformation and innovation.
She is the host of the Speaking with Confidence with Cat Matson Podcast, likes to 'work out loud' so others can learn from her experiences, enjoys her coffees strong and black and her martinis stirred and dirty.
Remarkably TakeawaysConnect with Cat
Find her on LinkedIn
Follow her on Instagram
Learn more about Impactful Presenters via their website
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In this episode of The Remarkable Project Jay speaks with behavioural scientist, CEO, author and speaker Nuala Walsh, about why ego often hijacks decision-making, how to harness âdecision frictionâ, and the key ways organisations can encourage and nurture customer loyalty.
Nuala is an independent non-executive director, behavioural scientist, visiting fellow at the London School of Economics and author of Tune In: How to Make Smarter Decisions In a Noisy World.
Recognised among the 100 Most Influential Women in Finance, she spent three decades in global asset management with Blackrock, Merrill Lynch and Standard Life Aberdeen as Chief Marketing Officer. As MindEquity CEO, she advises blue-chip companies, human rights and sports organisations.
Holding multiple board roles, appointments include President of the Harvard Club of Ireland; Non-Executive Director at the British & Irish Lions; Chair of the Innocence Project London; Council Member at The Football Association; Advisor at World Athletics; Founding Director of the Global Association of Behavioural Scientists; and former Vice-Chair of UN Women (UK).A TEDx speaker, Nuala publishes in Forbes, Inc, HBR and Psychology Today, with insights featured from the Financial Times to Fox Business.
Why ego can be such a derailer of effective decision-making.How strategic decisions require consciously slowing down and assessing biases in order to navigate âdecision frictionâ.The four ways to give people a reason to not only do business with you but stay loyal over time.
Remarkable TakeawaysConnect with Nuala
Find her on Linkedin
Follow her on X
Learn more about her work and other endeavours via her website
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In this episode of The Remarkable Project Jay speaks with author, speaker and founder Kristi Herold, who as CEO of JAM champions the culture and connections which can be built through play, about why welcoming a playful culture can be so powerful for adults as well as children, how meaningful guarantees can help build trust and team happiness drives great customer service, and ways to systemise the benefits of letting your guard down around colleagues and connections.
Kristi Herold helps people connect and companies unlock profit through play. Her vision is to get 1 million people playing annually. She is the founder and CEO of JAM, one of the worldâs largest adult recreational sports league providers as well as a team of PLAYmakers who help corporate cultures thrive.
JAM has connected millions of people from all walks of life, through play since its inception in 1996, with its sports leagues operating in 12 different cities across Canada and the USA. The company has produced and delivered over 3,500 corporate events, connecting hundreds of thousands of people through play in over 30 different countries. Today JAM offers a wide range of virtual, hybrid and in-person play-based team building and learning experiences designed to help corporate cultures thrive.
In addition to her role at JAM, Kristi authored âIt Pays to PLAY â How Play Improves Business Cultureâ, consults to businesses on creating thriving workplace cultures, and is a sought-after keynote speaker. She is also passionate about the power of play for all ages, as well as giving back to her community. In 2019, Kristi and her team founded national not-for-profit Keep Playing Kids, in order to help ensure children from lower economic communities have free access to organised sports regardless of gender, skill level or family income.
Kristi has been featured in Forbes and Fast Company, was named to the esteemed âCanadaâs Top 100 Most Powerful Womenâ, was a top three finalist in the Canadian Women Entrepreneur Awards, and is the proud recipient of the North American Sport & Social Industry Associationâs Industry Impact Award. She was also awarded the Governor Generalâs âQueenâs Diamond Jubileeâ in recognition of her contribution to giving back to community. JAM has been certified as a âGreat Places to Work â Canadaâ as well as being named one of the âBest Remote Startupsâ to work for.
Why welcoming a playful culture can be so powerful for adults as well as children â literally lifesaving in some instances.How meaningful guarantees can help build trust with your customers, and how true team happiness drives external service quality.The sometimes unexpected upsides of letting your guard down around colleagues and connections, and how to encourage this in a systemised manner.
Remarkable TakeawaysConnect with Kristi
Purchase her book here
Find her on Linkedin
Learn more about her work and other endeavours via her website -
In this episode of The Remarkable Project Jay speaks with Marketing Author and Cognitive Psychologist, Matt Johnson, about why the nuance of cultural codes is so relevant to how smaller brands grow, how alignment around core purpose helps unlock value for all stakeholders, and when to lead versus when to listen.
Matt Johnson, PhD is a speaker, writer, and researcher, specialising in the application of psychology and neuroscience to branding and marketing.
Following his PhD in Cognitive Psychology from Princeton University, his work has probed the science of brand storytelling, experiential marketing, and consumer decision-making. He is the author of top-selling consumer psychology book, âBlindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brainsâ (BenBella, 2020), and most recently, âBranding That Means Businessâ (Economist Books, Fall 2022). In 2023, Matt was inducted into Thinkers50 Radar as one of 30 business thinkers with ideas most likely to shape the future.
As a contributor to major news outlets including Psychology Today, Forbes, and the BBC, he provides expert opinion and thought-leadership on a range of topics related to the human side of business. Matt is also passionate about helping brands harness insights from neuroscience to better understand, serve, and interact with their consumers. To this end, he consults with a wide array of organisations, including as an expert in residence for Nike.
Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School, and an instructor at Harvard Universityâs Division of Continuing Education. He grew up in The Bay Area, California, and has lived and worked in San Diego, New Jersey, Berlin and Shanghai.
Why leaning into the nuance of cultural codes makes perfect sense for smaller brands, as they seek to differentiate themselves.How an actively integrated core purpose leads to the kind of shared brand reality which creates real value for all stakeholders.When to lead from the front and when to listen deeply from a brand perspective, and the influence of generative AI on this decision.
Remarkable TakeawaysConnect with Matt
Explore his new book Branding That Means Business here
Find him on Linkedin
Explore his work via his blog/website
Follow him on Twitter -
In this episode of The Remarkable Project Jay speaks with Author and Customer Experience Expert, John Sills about how overall customer satisfaction has improved even though the functional experience hasnât, what it looks like to build a culture that truly build a that satisfaction and how to get super clear on what really matters to your customers through acknowledging that your organisation is a small part of their overall life.
John Sills is Managing Partner at the customer-led growth company, The Foundation, and author of The Human Experience.
25 years ago, he started his career on a market stall in Essex, and since then has worked in and with companies around the world to make things better for customers. Heâs been in front-line teams delivering the experience, innovation teams designing the propositions, and global HQ teams creating the strategy. He's been a bank manager during the financial crisis (not fun), launched a mobile app to millions of people (very fun), and regularly visits strangersâ houses to ask very personal questions (incredible fun).
He now works with companies across industries and around the world, and before joining The Foundation spent twelve years at HSBC, latterly as Head of Customer Innovation. His first book on the topic - The Human Experience - was published by Bloomsbury in February 2023, and his writing has been featured in The Guardian, The FT, and Management Today.
Remarkable TakeawaysFunctionally the customer experience has improved but the customer satisfaction hasnât.
How can an organisation build a culture that encourages and promotes a more human experience?
How to get super clear on what really matters to your customers through acknowledging that your organisation is a small part of their overall life.
Connect with JohnFind out more about John and his new book at https://johnjsills.com/
Find him on LinkedIn: johnjsills
Find him on Instagram: cx_stories
Find him on Substack: CX Stories
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In this episode of The Remarkable Project Jay speaks with Alison Shamir, an International Imposter Syndrome Expert, about how prevalent imposter syndrome is, how a better understanding of it can empower change and the three-step process she recommends for moving through Imposter Syndrome and capturing the untapped opportunity that sits on the other side.
Alison Shamir is an International Speaker, Certified Coach and Media Contributor. As a founder herself and someone who has experience imposter syndrome firsthand, Alison has dedicated her own career to empower global organisations, teams & individuals with the knowledge, tools and methods they need to overcome Imposter Syndrome and present and perform as their most confident selves.
Alison is also a proud member of the LGBTQIA+ community, passionate about Diversity, Equity and Inclusion and has held Leadership roles across the Technology and Media sectors. She combines both lived experience and professional expertise to help her clients make transformative change.
Defining what Imposter Syndrome is and, more importantly, what it is not. And how to recognise the symptoms early.The opportunities that begin to present themselves once you understand and begin to move through Imposter Syndrome. The three-step process that Alison uses with her clients to help work through Imposter Syndrome and achieve your true authentic potential.
Remarkable TakeawaysConnect with Alison
Find her on LinkedIn
Learn more about Alison and her work via her website
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In this episode of The Remarkable Project Jay speaks with Chris Wallace, President of Innerview Group, about the importance of creating collaborative conversation with your frontline team about business improvement, how to recognise and deal with the disconnect that sometimes happens between those teams and management and how to get your staff to believe in (and care about) your brand.
As a marketing and customer experience strategist, Chrisâ expertise centreâs on how organizations can improve alignment, between their go-to-market strategies and their frontline channels (sales, customer service, support, etc.). As President of InnerView, Chris and team have developed the breakthrough InFront platform, which applies market research processes to collect and analyse employee and partner, perceptions of customer needs and company value proposition.
Apart from his client work, Chris is also an adjunct marketing professor at Villanova University (MBA) and is regularly published in outlets including, Harvard Business Review, Forbes and Ad Age.
Three Remarkable Quotes"Your frontline staff are a channel. Treat them as a channel that needs to be convinced not one that can be taken for granted that they will deliver your message in the right way. "
"How many times do organisations stop to ask its people âWhat do you love about what we do?â
"It is one of the most basic, fundamental aspects of human relationships; Listening for needs and responding in a way that says â I heard you and Iâm here to support you. "
Connect with Chris
Find him on Linkedin
Learn more about InnerView Group via their website
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In this episode of The Remarkable Project Jay speaks with Carla Johnson, one of the worldâs leading Innovation Architects, about some of the biggest misconceptions about how successful ideas are born, the building blocks and process for true innovative thinking, and the power of putting observation practices into your daily schedule.
Carla Johnson helps leaders paralysed by traditional thinking and teams that lack purpose and progress. Carlaâs spent 20 years helping leaders shatter limits and discover undiscovered possibilities. Through years of research, sheâs developed frameworks and processes that teach people how to consistently produce inspired ideas that lead to uncommon outcomes.
In this episode, we delve into the core themes of Carla's acclaimed book, Re:Think Innovation, where she challenges conventional thinking and invites readers to embrace creativity as a driving force for change. Through real-life examples and thought-provoking exercises, Carla reveals the secrets to fostering a culture of innovation and unlocking hidden opportunities within organisations.
As a trusted advisor to numerous companies across diverse industries, Carla brings a wealth of knowledge and practical wisdom to the table. Her unique blend of strategic thinking, storytelling, and deep understanding of human behaviour allows her to guide organizations towards impactful innovation that drives growth and success.
Why the idea that there are people that are naturally better with great ideas is missing an essential part. How âmiddle of the nightâ ideas are born through a very clear process whether you know it or not. The low resource practices you can put in place today that can create consistently better ideas more often.
Remarkable TakeawaysConnect with Carla
Find her on Linkedin
Learn more about Carla and her book via her website
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Are you feeling a little nervous? Nervous about the economy. Nervous about your business? Or just a sense of unease when it comes to what the next 12 months might look like in this new world of business.
Well today we wanted to do something a little different. Here at Remarkably, we have the privilege of having what many would call quite intimate conversations with business owners about how they are feeling in not only a post-covid business environment but also in the financial climate that many think we have yet to feel properly.
The other unique position we are in is that we get to speak to experts regularly about what business owners should be doing right now to ensure they protect themselves for what is to come â whatever that may be. Overwhelmingly, the feedback is just two things.
Make sure you solidify the relationships you have around you.
And
Lean into experience as an asset.
So today, we are going to replay an episode from Season One with, who many describe, as the Godfather of Experience Marketing â Mr Joseph Pine.
Mr. Pine is an internationally acclaimed author, speaker, and management advisor who has dedicated his career to exploring the changing landscape of business and the role of experience in creating value for customers. He has authored several best-selling books, including "The Experience Economy" and "Authenticity: What Consumers Really Want".
In this episode, we will delve into Mr. Pine's insights on the Experience Economy, a concept he co-created with his partner James Gilmore. The Experience Economy describes the shift from a service-based economy to an economy where experiences are the key driver of growth and differentiation.
We will explore how businesses can create memorable and authentic experiences for their customers and why this is crucial in today's hyper-competitive marketplace. Mr. Pine will share his thoughts on the impact of technology on the Experience Economy, and how companies can leverage it to enhance the customer experience.
Join us as we uncover the insights and wisdom of Mr. B. Joseph Pine II on the Experience Economy and the power of customer experience in creating value for businesses and customers alike.
Get connected with Joseph Pine at
www.strategichorizons.com
Twitter: @joepine
LinkedIn: /joepineRecommended Books:
The Experience Economy by Joseph Pines IIhttps://www.amazon.com.au/Experience-Economy-Competing-Customer-Attention/dp/1633697975/
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In this episode of The Remarkable Project Jay reconnects with one of the Podcastâs first guests, high-impact scientist, author and public speaker Paul Zak, to talk about why simple explanations often signal deep understanding, how community-building bolsters brand love in the brain, and what S.I.R.T.A. means to extraordinary experiences.
Dr. Paul J. Zak, PhD, has been on a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.â
Paul was one of the first scientists to integrate neuroscience and economics into a new discipline: neuroeconomics. His research has identified the brain processes that support such behaviours as trustworthiness, generosity, and sacrifice.
His work has been ground breaking in the academic, public, and now in business and healthcare settings. Fascinated by how to reduce the amount of wasted energy in creating experiences that are of no actual value to the end user, Paul looks at ways to harness brain imaging to understand what truly delights our customers. In his new book, Immersion: The Science of the Extraordinary and the Source of Happiness, he discusses the transition to an experience economy, as people increasingly crave the extraordinary, with his research showing that thereâs a scientific formula to consistently create remarkable experiences.
A professor of economics, psychology, and management at Claremont Graduate University, he is the author of two other ground-breaking books â Trust Factor and The Moral Molecule â and also a regular TED speaker, four-time tech entrepreneur, and corporate consultant.
Why being able to slow down and explain a concept or subject in simple terms often signals deep understanding.How building a community around those who love your brand actually helps reinforce and enhance the brain basis for that love.The five key stages of creating an extraordinary experience â S.I.R.T.A.
Remarkable TakeawaysConnect with Paul
Find him on Linkedin
Learn more about Paulâs work at his website
Purchase the book on Amazon here
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In this episode of The Remarkable Project Jay speaks with Mark Carpenter, a master storyteller, educator and author, about why listening to yourself as well as others plays into powerful stories, how clarity, simplicity and impact affect story shareability, and what it is about great storytelling that builds credibility.
Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator.
These days, Mark teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book âMaster Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspireâ and co-creator of the Master Storytelling Workshop.
Leveraging a 20-year career in corporate communication, 10 years working as an adjunct professor of communication, and 15 years facilitating training, Mark couples a lively, engaging style with purposeful, impactful learning.
When heâs not training, speaking, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah in the United States, playing the piano, bragging about his grandchildren, or writing children's books.
Why listening not only to other people and their experiences, but also your own emotional responses, provides the foundations for great stories. How clear intent, simplicity and just the right amount of impact positively affect the shareability of a story. The chemical connections which mean finding information through a well-told story often makes it more credible to the recipient than presenting pure facts and data.
Remarkable TakeawaysConnect with Mark
Learn more about his words and work at the Master Storyteller website
Check out some of his content on YouTube
Read his book: Master Storytelling: How to Turn Your Experiences Into Stories That Teach, Lead, and Inspire.
Find him on Linkedin -
In this episode of The Remarkable Project Jay speaks with Account-Based Marketing (ABM) expert Shahin Hoda, about why client lifetime value is a crucial consideration when shaping an ABM strategy, how ABM addresses three main areas in driving growth, and the importance of being able to clearly identify target markets when assessing ABM options.
Shahin Hoda is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. Heâs making that happen by popularising Account-Based Marketing (ABM) in Australia, working alongside B2B leaders to implement ABM strategies and build predictable revenue engines.
When heâs not busy building ABM campaigns, heâs either playing a game of Tennis in Richmond (which he usually loses) or looking up smoothie recipes (because letâs be honest, who doesnât like a nice smoothie).
Remarkable Quotes"If your budget is tight and your client's budgets are tight, you want to be laser focused on the ones that are very suitable for what you're trying to offer."
"Lifetime value, however you measure it, needs to be large enough to justify the investments you want to put in."
"You have to tell them that âI want you to do business with meâ.
Connect with Shahin
Find him on Linkedin
Learn more about the work Shahin does with xGrowth via their website
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In this episode of The Remarkable Project Jay speaks with keynote speaker, futurist, educator and author Mark Schaefer, about why personal trust is more critical in community building than ever, how the pandemic highlighted customersâ need to belong, and the importance of preserving community culture
Mark W. Schaefer is a globally-recognised keynote speaker, educator, business consultant, futurist, and author who writes for {grow} â one of the worldâs top marketing blogs. Mark has worked in global sales, PR, and marketing positions for more than 30 years, and now provides consulting services as Executive Director of US-based Schaefer Marketing Solutions. He specialises in marketing strategy and social media workshops, with his clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The US Air Force, and the UK government.
Mark has advanced degrees in marketing and organisational development, and is a faculty member of the graduate studies program at Rutgers University in New Jersey.
He is the bestselling author of 10 books including âThe Tao of Twitterâ (the worldâs top-selling book on Twitter), âThe Content Codeâ, named by INC magazine as one of the Top Five marketing books of the year, and âKNOWNâ, the all-time bestselling book on personal branding. Markâs new book âBelonging to the Brand: Why Community is the Last Great Marketing Strategyâ describes an essential new path to connect to customers in the modern digital world. His written works are used as textbooks at more than 50 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide.
He is a regular contributing columnist to The Harvard Business Review, and continues to be a popular guest on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS.
Remarkable Takeaways
Why personal trust is becoming increasingly critical in community building, as people seek more meaningful experiences and less standard value exchanges with brands.How the recent pandemic highlighted the unchanging and permanent need of customers for community and belonging, cementing its status as a crucial marketing strategy for businesses.The importance of protecting the culture of a community, to ensure it remains safe, nurturing and validating for likeminded people to step into and collaborate, co-create, and advocate for something they want to change or achieve.Connect with Mark
Find him on LinkedIn
Follow him on Twitter
Learn more about Markâs work, books and beyond via his website
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In this episode of The Remarkable Project Jay speaks with business strategist, speaker and author Bryan Kramer, about why authenticity is a personal perception, how important simplicity is in brand building, and the power of creating community intimacy.
Once described as the âZen Master to Digital Marketersâ by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, two-time bestselling author including a TOP 150 USA best-selling book, and Forbes contributor.
Why authenticity means something different to everybody, and what to do with that knowledge when it comes to business.How important it is to lean into simplicity and avoid inward-facing jargon as you look to scale and strengthen brand love.The power of creating intimacy and truly committing to whatâs in it for âthemâ rather than you when building out communities.
Bryan also created a global movement and is known for his keynotes, book, and talks on the H2H concept, stating âThere is no B2B or B2C, itâs Human-to-Human, H2H.â
He is the CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001, which earned a spot as one of the âFastest Growing Companiesâ three years in a row by the Silicon Valley Business Journal. Becoming a global leader in Digital and Influencer Marketing space, PureMatter works with some of the worldâs most notable brands and helps modern businesses speak âhumanâ
Even with 33 years of business experience under his belt, Bryan still calls himself a ârelentless entrepreneurâ and an optimist.
Remarkable TakeawaysConnect with Bryan
Find him on Linkedin
Learn more about him and his businesses at his website
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In this episode of The Remarkable Project Jay speaks with the co-founder of immersive hospitality company Viral Ventures, Aden Levin, about why reiteration of ideas is so key to ensuring a conversation-worthy customer experience over time, how strong data, customer insights and trusted partners provide commercial and creative validation, and the importance of fine details when it comes to both products and organisations.
Aden Levin is the co-founder of Viral Ventures, a leading immersive hospitality company that uses data and technology to drive global experiences. They operate 18 venues globally, offering uniquely different experiences which range from the ârude diningâ of Karenâs Diner through to creative cocktails at The Alice.
Every aspect of Viral Venturesâ business is focused on creating unusual, unexpected and remarkable experiences that provide customers with something which steps beyond the typical.
Adenâs expertise and experience draws from over 15 years of work in the events industry, stemming from the UK where he co-founded Mainstage Festivals, an outfit who run well-known music festivals in Europe and were featured on hit TV show Dragonâs Den.
These days, via Viral Ventures, he helps pioneer and bring to market quality (and quirky) hospitality entertainment. In 2021 Aden and his business partner James were voted âHospitality Young Entrepreneurs Of The Yearâ in the Business News Australia Awards, and Viral Ventures has received multiple other awards and recognition for its ongoing global success.
Why listening and reiteration of ideas is so key to ensuring a conversation-worthy customer experience over time.How strong data, customer insights and trusted partners provide crucial commercial and creative validation, even after success.The importance of the small touches and fine details when it comes to not only products, but also how businesses and teams are run.
Remarkable TakeawaysConnect with Aden
Find him on Linkedin
Learn more about Viral Ventures and their venues via their website
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In this episode of The Remarkable Project Jay speaks with Entrepreneur, Author and Master Presenter, Paul Dunn, about why an abundant mindset benefits both sides of the impact exchange, how collective knowledge contributes to competitive advantage, and the idea that sharing your giving improves its cumulative impact on the world.
Paul Dunn is a four-time TEDx speaker, entrepreneur, author and much more besides.
He is a Senior Fellow in one of the Worldâs Leading Think Tanks, consulting to and leading-edge businesses around the world, and was honoured as a Social Innovation Fellow in his new home of Singapore, something he shares with film-star and philanthropist Jet Li and former Walmart Chairman, Rob Walton.
Paul was one of the first 10 people in Hewlett Packard in Australia, before going on to create one of the countryâs first computer companies and The Results Corporation, where he helped develop and grow 23,000 small and medium scale business enterprises.
His programs are estimated to be used by almost a quarter-of-a-million companies around the world, but he continues to push boundaries, featuring in Forbes Magazine alongside Sir Richard Branson in a global piece on âdisruptersâ in business.
Paul's books, âThe Firm of the Futureâ and âTimeâs UPâ, co-written with Ron Baker, are best sellers. He is the co-founder of B1G1: Business for Good, the history-making Global Giving Initiative thatâs already enabled businesses to create over 312 Million giving impacts globally.
He speaks passionately to audiences around the world about Purpose and how we now can (and almost certainly need to) move beyond being Purpose-Driven to becoming Impact-Driven.
Why adopting an abundant mindset in business from the get-go benefits both sides of the impact exchange.How collective knowledge contributes to competitive advantage.The idea that sharing your giving improves its cumulative impact on the world.
Remarkable Takeaways -
In this episode of The Remarkable Project Jay speaks with Michael Croaker, a long-standing leader in the world of theme park entertainment and experiences, about why learning how to be truly memorable can have profound business benefits, how storytelling and âpredictable irrationalityâ contribute to the creative process, and the fine balance between messaging and memorable moments.
Michael Croaker is an award winning 30-year theme park veteran.
At 18 he was the youngest Live Show Announcer in the history of Sea World, and by his mid-20s heâd become Head of Show Production, writing and developing live park content and providing creative oversight broadly across the business.
Going on to assume the role of Entertainment Manager for Wonderland Sydney, Michael successfully introduced powerhouse entertainment properties Marvel, Dreamworks and Hasbro into the park during his tenure. He was then Appointed to the role of Head of Entertainment for Village Roadshow Theme Parks in 2005, where he not only led diverse creative teams through compelling day trade content within Warner Bros. Movie World, Sea World and Paradise Country, but, together with his creative team, produce an annual series of large-scale park events including Fright Nights, Hooray For Hollywood, Carnivale and White Christmas.
Today, he also manages to find time to work as a Communication Coach with his business, Stand & Deliver, and is host of the Park Life Podcast, a celebration of people and stories from within the theme park and attractions industry
Whenever asked about what business heâs in, Michaelâs answer is always the same, âthe business of hardwiring memories for lifeâ.
Why learning how to be truly memorable can have such profound human and commercial influence on business.How understanding the irrationality of individuals and the power of story helps creators harness their own quirks and biases to craft compelling outcomes for customers.The way business owners and leaders should be thinking about weaving key messages into memorable moments, without diluting their impact.
Remarkable TakeawaysConnect with Michael
Find him on Linkedin
Check out his Instagram
Learn more about his business Stand & Deliver via their website
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In this episode of The Remarkable Project Jay speaks with Stacey Brown Randall, an expert, coach and keynote speaker on the subject of referrals, about why itâs crucial to understand whatâs REALLY happening when a referral takes place, how to define referrals and why itâs important to distinguish them from other forms of word-of-mouth, and the biggest misconceptions about why someone will or wonât refer your business.
Stacey Brown Randall is a referrals expert and coach, author, keynote speaker, and Podcast host.
She believes the easiest way to grow a business is through referrals, but knows that going after them can feel awkward. Even desperate. So, Stacey teaches business owners how to generate referrals naturally â without asking, manipulating or incentivising â to ensure that they donât have to compromise their values or their relationships as they go about it.
Her focus areas are business owners in the legal, financial, professional services, real estate and design industries, and sheâs the multiple award-winning author of âGenerating Business Referrals Without Askingâ.
Stacey also hosts the âRoadmap to Grow Your Businessâ Podcast and speaks nationally on the topic of building long term success through quality referral generation.
Remarkable Takeaways
Why itâs crucial to understand whatâs REALLY happening when a referral takes place.How to define referrals and why itâs important to distinguish them from other forms of word-of-mouth.The biggest misconceptions about why someone will or wonât refer your business.Connect with Stacey
Find her on Linkedin and Instagram
Learn more about her work and book with a visit to her website
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