Episodes

  • The questions we type into Google say more about us than the things we say out loud, and this is certainly true on sensitive topics such as stress and burnout.

    Search data shows us what people are looking for, what they’re worried about, what they’re struggling with, and how our behaviour is shifting in ways we don’t always notice.

    In this episode Steve Paine and Tazmin talk about what this data reveals about human psychology. They discuss the changing information habits, and what two decades of search data tells us about how work, attention, and wellbeing have evolved.

    About Steve

    Steve is the English-language marketing manager, technical and copy editor at SISTRIX and he oversees the end-end process for all of the knowledge and data journalism content. “We use a journalistic approach to crafting useful, high-quality stories from our data.” Steve has a very long history in online content dating back to before the web was born.

    Where to find Steve

    Steve Paine on LinkedIn

    Website

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Mentioned in this episode

    Previsible helps brands grow

    Search has changed but most strategies haven’t.

    If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

    Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

    If you want to see where your brand stands and how to build trust in AI-driven search today.

    🔗 Check out Previsible

    Support the podcast today!

    For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

    Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

    🔗 Support the podcast

    Copyright 2026 Sarah & Tazmin

  • Let's talk about luck.

    Is it random? Something that happens to other people, at the right time, in the right place.

    Or is it something we can actively influence through how we show up, the decisions we make, and the way we move through our careers?

    In this episode, Tazmin is joined by Mel Barfield who explains why it is the latter and what we can do to be 'more lucky'.

    About Mel

    Mel is Managing Partner and Brand Voice Lead at Copy Or Die, the copywriting agency for brands who wanna live forever. She also hosts the indie business club podcast for freelancers, founders and business owners, talking about all the issues that face people doing their own thing. Mel’s also a qualified careers advisor, event speaker and Freelancer Magazine columnist. She lives with her family in Northamptonshire, far too far from the sea.

    Where to find Mel

    Mel's Website

    Mel on YouTube

    @allcopymel on Instagram

    Mel Barfield on LinkedIn

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Resources used for episode

    Indie Business Club PodcastVIKKI ROSSThe Luck FactorDie Empty

    Mentioned in this episode

    Previsible helps brands grow

    Search has changed but most strategies haven’t.

    If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

    Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

    If you want to see where your brand stands and how to build trust in AI-driven search today.

    🔗 Check out Previsible

    Support the podcast today!

    For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

    Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

    🔗 Support the podcast

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Previsible helps brands grow

    Search has changed but most strategies haven’t.If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.If you want to see where your brand stands and how to build trust in AI-driven search today.

    Check out Previsible

  • Missing episodes?

    Click here to refresh the feed.

  • We're coming to the halfway point of the year making it the perfect moment to pause and ask: where did the first six months go?

    In this bonus episode, Tazmin gets honest about that familiar feeling of falling behind on January's big intentions, and shares exactly what she's doing about it.

    Rather than panicking about the six months ahead, Tazmin walks through her own 90-day reset, a more tangible alternative to the daunting "rest of the year" mindset.

    Tazmin also shares why she's tackling her easiest wins first to build momentum, the accountability system she's put in place, about choosing persistence over consistency.

    It's a practical pep talk for anyone feeling like they've lost time this year, followed by a republished episode on the 10 ways to progress toward career success to help you carry that momentum forward.

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Check out all episodes

    Mentioned in this episode

    Previsible helps brands grow

    Search has changed but most strategies haven’t.

    If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

    Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

    If you want to see where your brand stands and how to build trust in AI-driven search today.

    🔗 Check out Previsible

    Support the podcast today!

    For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

    Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

    🔗 Support the podcast

    Copyright 2026 Sarah & Tazmin

  • As the pace of the world gets even faster, In many organisations, the desire for more initiative and ownership is being met with increased control, oversight, and decision bottlenecks.

    Claire Lowry-Hubball joins Tazmin for this episode to explore why leadership paradox exists and how building leadership capability throughout the business could be the key to adaptability, performance, and sustainable success.

    About Claire

    Claire believes leadership that works is shared, human and built from the inside out. With 20+ years' experience across tech leadership, people roles and international sport, she draws on expertise in facilitation, leadership development and shared leadership practice to help leaders think together, have honest conversations and build organisations where leadership doesn't need heroics.

    Where to find Claire

    Claire's Website

    @impactful_people on Instagram

    Claire's LinkedIn profile

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Resources used for episode

    How Leaderful is your Org? Assessment

    ---

    Mentioned in this episode

    Previsible helps brands grow

    Search has changed but most strategies haven’t.

    If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

    Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

    If you want to see where your brand stands and how to build trust in AI-driven search today.

    🔗 Check out Previsible

    Support the podcast today!

    For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

    Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

    🔗 Support the podcast

    ---

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Previsible helps brands grow

    Search has changed but most strategies haven’t.If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.If you want to see where your brand stands and how to build trust in AI-driven search today.

    Check out Previsible

    Support the podcast today!

    Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.

    Give us a one off donation

  • AI is quietly reshaping burnout, not by reducing workload but by increasing mental load, decision fatigue, and the pressure to constantly optimise.

    In this week's episode Tazmin explores how efficiency leads to exhaustion, and what burnout in the age of AI looks like.

    She unpacks the hidden patterns behind “AI-related burnout,” and shares practical ways to use AI without losing boundaries, clarity, or connection to your own judgement.

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Mentioned in this episode

    Previsible helps brands grow

    Search has changed but most strategies haven’t.

    If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

    Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

    If you want to see where your brand stands and how to build trust in AI-driven search today.

    🔗 Check out Previsible

    Support the podcast today!

    For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.

    Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

    🔗 Support the podcast

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Previsible helps brands grow

    Search has changed but most strategies haven’t.If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.If you want to see where your brand stands and how to build trust in AI-driven search today.

    Check out Previsible

    Support the podcast today!

    Enjoy and like listening to the podcast, then why not support us? For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. You can also follow us on social media, we’re on LinkedIn and Instagram, just search The SEO Mindset podcast. Connect, let us know how we're doing, and get more advice and practical tips.

    Give us a one off donation

  • Want to know how you can do your bit to become a more inclusive marketeer?

    Of course you do, because the world is a better place when we show up as allies for one another.

    This episode is part 2 of Sarah's brilliant conversation with Laura Iancu: founder of Searchpedia, SEO Gal at Octopus Energy, and proud member of both Women in Tech SEO and Neurodivergents in SEO.

    If you haven't caught part 1 yet, you'll find the link in the resources below 👇

    In part 1, Sarah and Laura explored why inclusivity matters so much, sharing their own personal experiences and perspectives along the way.

    Part 2 gets practical - get actionable strategies you can start using right now to be a better ally in your marketing career.

    And make sure you stick around to the end, we wrap up by asking Laura for her best ever piece of career advice, a brilliant person to follow in the industry, and her key takeaway from the conversation.

    About Laura:

    Laura Iancu is the founder of Searchpedia, the SEO Gal at Octopus Energy, and a proud member of Women in Tech SEO & NDs in SEO. She refers to herself as a search activist, meaning she doesn’t just talk about making search better, fairer, and more useful, she walks the walk.She’s also a mentor, something she genuinely loves, helping others find their confidence, voice, and place in the industry. Born in Romania and shaped by life across the UK, China and Europe, Laura brings an international lens to sustainability, search, accessibility, and inclusive communication.

    Where to find Laura:

    Laura's Website

    @wildlensa on Instagram

    Laura Iancu on LinkedIn

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Mentioned in this episode

    Previsible helps brands grow

    Search has changed but most strategies haven’t.

    If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

    Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

    If you want to see where your brand stands and how to build trust in AI-driven search today.

    🔗 Check out Previsible

    Free Consultation Call with Tazmin

    Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website.

    🔗 Contact Tazmin

    Resources used for episode

    Roxana Stingu LinkedInWomen in Tech SEO | Global CommunityBeing a Decent Earthling: Inclusion and Representation in SEO with Laura Iancu [Part 1] - The SEO Mindset

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Previsible helps brands grow

    Search has changed but most strategies haven’t.If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.If you want to see where your brand stands and how to build trust in AI-driven search today.

    Check out Previsible

    Support the podcast today!

    For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

    Give us a one off donation

  • Nearly 40% of discrimination cases are never reported.

    Employee claims of discrimination hit a record high in 2024 (the highest level in nine years of tracking) - and that's just what gets reported.

    45% of workers aren't even aware their company has an anti-discrimination policy.

    Let some of those numbers sink in...

    This week on the podcast I am joined by Laura Iancu, founder of Searchpedia, the SEO Gal at Octopus Energy, and a proud member of Women in Tech SEO & NDs in SEO.

    She refers to herself as a search activist, meaning she doesn’t just talk about making search better, fairer, and more useful, she walks the walk.

    We talk about why representation and inclusion matters both online and in the workplace. She shares what frustrates her most, the impact it has in the workplace and how community plays an important role.

    She also shares practical tips for people who feel excluded and how we can all be better allies.

    As this is such a big topic, I have decided to do a part one and part two.

    This is part one of the conversation, where me and Laura have a heart to heart and put some worlds to right.

    We discuss so many different topics including, the problem with “default user" design, whether its lack of awareness or money constraints that get in the way, being aware of how our own background and experiences can give us biases, how exclusion shows up in the workplace and so much more.

    About Laura

    Where to find Laura

    Laura Iancu on LinkedIn

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Mentioned in this episode

    Previsible helps brands grow

    Search has changed but most strategies haven’t.

    If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

    Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

    If you want to see where your brand stands and how to build trust in AI-driven search today.

    🔗 Check out Previsible

    Free Consultation Call with Tazmin

    Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website.

    🔗 Contact Tazmin

    Resources used for episode

    Women in Tech SEO | Global CommunityRoxana Stingu LinkedInStatistics on Workplace Discrimination (2026 Guide) - Meditopia for WorkRecord high reached for workplace discrimination, harassment and retaliation claimsWorkplace Discrimination Insights | Employment Law Blog

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Previsible helps brands grow

    Search has changed but most strategies haven’t.If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.If you want to see where your brand stands and how to build trust in AI-driven search today.

    Check out Previsible

    Support the podcast today!

    For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

    Give us a one off donation

  • Are you aware of your own biases?

    You judge someone who picks mayo over ketchup on their chips. You look on in disbelief when people add milk to their coffee, because everyone knows the only way to drink it is black.

    Joking aside, this week we're talking about the biases that exist in the SEO industry.

    I'm joined by Lydia Fox, Head of SEO at Serpify, who specialises in off-page strategies for YMYL clients, helping brands build authority, trust, and sustainable search growth.

    Lydia speaks openly about the times her opinion hasn't been asked for or respected, and the judgement she's faced simply for focusing on off-page SEO. We get into how that kind of bias can feed imposter syndrome, the personal toll it takes, and the strategies she's developed for dealing with it and refusing to be put in a box.

    About Lydia

    Lydia Fox is the Head of SEO at Serpify focused on offpage strategies for YMYL clients that helps brands build authority, trust, and sustainable search growth. She focuses on strategies that drive conversions, not just traffic, using EEAT-led link building, digital PR, and long-term brand development to create real commercial impact. Lydia takes a brand-first approach to SEO, helping businesses position themselves as credible, recognisable, and trustworthy in both Google’s eyes and their customers’.

    Where to find Lydia

    Lydia Fox on LinkedIn

    Lydia's Website

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Resources used for episode

    Summer of SEO - Free SEO Course for Ecommerce StoresFreddie Chatt on LinkedIn

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Previsible helps brands grow

    Search has changed but most strategies haven’t.

    If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

    Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

    If you want to see where your brand stands and how to build trust in AI-driven search today.

    🔗 Check out Previsible

    Support the podcast today!

    For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. We'd be forever grateful.

    🔗 Support the podcast today!

    Mentioned in this episode:

    Support the podcast today!

    For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

    Give us a one off donation

    Previsible helps brands grow

    Search has changed but most strategies haven’t.If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.If you want to see where your brand stands and how to build trust in AI-driven search today.

    Check out Previsible

  • AI was supposed to save us time.

    So why do so many of us feel more overwhelmed than ever?

    We use AI to answer questions, speed up workflows, and handle the tasks we find dull or time-consuming. Is it actually increasing our efficiency, or just quietly reshaping our ability to think, connect, and build skills.

    This week, we have such a treat for you.

    Last week was brightonSEO, and we teamed up with our buddy Jack and the Search With Candour podcast to do our usual LIVE podcast the night before the conference kicked off.

    The beauty of a LIVE podcast is that the conversation was recorded, meaning if you couldn’t attend you don’t miss out, this episode features the full live conversation plus the Q&A session with the audience, so you get the complete experience from wherever you're listening.

    🔗 Check out Search with Candour podcast.

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Check out all episodes: The SEO Mindset Podcast website

    Copyright 2026 Sarah & Tazmin

    Shoutout to SISTRIX our Gold Sponsor for the event

    SISTRIX has supported us from the very beginning, from our very first LIVE podcast.

    SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube.

    🔗 Find out more about SISTRIX.

    Shoutout to Majestic our Silver Sponsor for the event

    Launched in 2004, Majestic is a pioneer in surveying and and mapping the world wide web. This internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, and Competitor Analysis. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning.

    🔗 Find out more about Majestic.

    Mentioned in this episode

    Previsible helps brands grow

    Search has changed but most strategies haven’t.

    If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

    Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

    If you want to see where your brand stands and how to build trust in AI-driven search today.

    🔗 Check out Previsible

    Free Consultation Call with Tazmin

    Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website.

    🔗 Contact Tazmin

    Mentioned in this episode:

    Previsible helps brands grow

    Search has changed but most strategies haven’t.If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.If you want to see where your brand stands and how to build trust in AI-driven search today.

    Check out Previsible

    Free Consultation Call with Tazmin

    Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

    Contact Tazmin

  • What if every piece of content you've pushed out to "stay visible" has actually been quietly costing you, not in reach, but in trust? In yourself, and in the people you're trying to reach.

    There's a pressure most creators know intimately but rarely name out loud: the pull to make content that performs rather than content that actually sounds like you. This episode explores this very topic and asks what it's really costing us.

    Erin Simmons joins the show to explore the hidden erosion that happens when we optimise ourselves out of our own voice, and why community (not better strategy) might be the most powerful way back.

    About Erin

    Erin is Managing Director at the Women in Tech SEO community—focused on maintaining safe, inclusive, and helpful spaces. With 15+ years in marketing and analytics, they now focus on better understanding people and connecting them to the relationships and resources that support them most.

    Where to find Erin

    @erinsimmonsfreelance on Instagram

    Erin Simmons on LinkedIn

    Erin's Website

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Resources used for episode

    Himee Senanayake LinkedInAreej AbuAli LinkedIn

    Check out all episodes

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Free Consultation Call with Tazmin

    Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

    Contact Tazmin

    Support the podcast today!

    Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.

    Give us a one off donation

  • April is Stress Awareness Month and this episode challenges the idea that stress is something we simply have to put up with.

    Stress Awareness Month is led by the Stress Management Society and exists to help people understand stress better, talk about it more openly, and manage it in ways that genuinely support their wellbeing.

    This year's theme is #BeTheChange, a powerful call to personal agency, action, and transformation, rooted in the principles of Self-Efficacy, Neuroplasticity, and Relational Connection.

    Because change doesn't happen by accident. It happens when we take ownership through small, consistent actions, shifting the way we think, and building real, meaningful connections. Do that, and you don't just cope with stress. You completely transform how you experience it.

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    🔗 Check out all podcast episodes

    🔗 Grab your ticket to the LIVE podcast

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Resources used for episode

    The Stress Management Society - From Distress to De-StressStress Awareness Month Information Pack

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Support the podcast today!

    Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.

    Give us a one off donation

    Free Consultation Call with Tazmin

    Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

    Contact Tazmin

  • We’ve been sold the idea that hustle leads to success, but what if it’s leading you in the wrong direction?

    In this episode, we explore the difference between hustle and alignment, and why so many high achievers are building lives that look right but feel wrong.

    Plus, a simple 3-step audit to help you realign your version of success.

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    🔗 Check out all episodes

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Resources used for episode

    How Constant Pressure and Demands Impact our Personal and Work Life with Fleur Peacock - The SEO MindsetDeeper Dive Into BurnoutThe Success Alignment Audit — Tazmin SulemanThe Success Trap

    Copyright 2026 Sarah & Tazmin

  • Do you feel guilty saying no? If you're used to being a people pleaser and saying yes all the time, it's hard saying no and putting in boundaries.

    We're revisiting an episode from the archives about why people pleasing is holding us back. Before getting into the episode, Sarah (who is all too familiar with people pleasing) shares practical steps we can do when we get that guilty feeling, and are on the cusp of taking away a healthy boundary.

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Check out all podcast episodes.

    Donate and support the podcast: Give us a one off donation

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Copyright 2026 Sarah & Tazmin

  • Who's in your inner circle, and what five people you spend the most time with?

    Are they helping you thrive or holding you back?

    This week, Tazmin discusses why your inner circle is important, and walks you through an easy strategy to help you surround yourself with the right people.

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Check out all episodes.

    🎟️ Grab your free ticket to our next LIVE podcast.

    Subscribe (for free) and never miss an episode: Listen to The SEO Mindset Podcast

    Copyright 2026 Sarah & Tazmin

  • 40% of survey respondents have experienced burnout, stress, and fatigue due to workplace communication issues.

    Let that sink in a moment.

    Communication skills are crucial in the workplace. We share more interesting stats, our own experiences, benefits and practical strategies.

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Check out all episodes: The SEO Mindset Podcast website

    Resources used for episode

    What is analytical thinking (and why its an important professional skill)Workplace Communication Statistics for 2026

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Support the podcast today!

    For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?

    Give us a one off donation

    Free Consultation Call with Tazmin

    Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

    Contact Tazmin

  • As our current season draws to an end, here's a recent guest recap covering episodes that you may have missed.

    We know you're expecting a brand new episode today, but sometimes life gets in the way of podcasting (shock horror) but we didn't want to leave you empty handed.

    We've had some cracking guests this season including Steve Wilson-Beales, Chiazom Nwachukwu, Fleur Peacock and Jack Chambers-Ward.

    Find links to their episodes below 👇

    Browse all of our episodes: The SEO Mindset Podcast website

    🎟️ Get your tickets for the LIVE podcast, 'The Efficiency Paradox, Why AI isn't making your life easier'

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Resources used for episode

    What Is Self-Awareness (and Why It’s Important) with Chiazom NwachukwuThe Efficiency Paradox: Why Al Doesn't Make your Life Easier (LIVE podcast) Tickets, Wednesday, Apr 29 from 6 pm to 10 pm | EventbriteCauses and Fixes for Poor Focus with Steven Wilson-Beales - The SEO Mindset Podcast | Podcast on SpotifyHow Constant Pressure and Demands Impact our Personal and Work Life with Fleur Peacock - The SEO Mindset Podcast | Podcast on SpotifyIs it a Good Idea to use AI? We Explore with Jack Chambers-Ward - The SEO Mindset Podcast | Podcast on Spotify

    Copyright 2026 Sarah & Tazmin

  • Is it a good idea to use AI? We explore this very topic with Jack in this week's episode of the podcast.

    We discuss why it seems to be like marmite, people either love it or hate it, and our own thoughts and experiences on the topic.

    We also share if and how we're using AI in our day to day.

    🎟️ Get your free ticket to the LIVE podcast

    About Jack:

    Jack is an SEO Specialist with 5 years of experience, and a podcast host and producer with more than 10 years of experience.Alongside Search with Candour, he also hosts, edits & produces the popular movie podcast Sequelisers, all about fixing bad film sequels.He’s also a published writer with previous work including the 300+ page graphic novel D-Day: Storming Fortress Europe (published by Osprey in 2020 and British Showcase Vol. 1 (published Markosia Enterprises in 2013).

    Where to find Jack:

    Jack's Facebook page

    @jlwchambers on Instagram

    Jack's Website

    Jack on YouTube

    Jack Chambers-Ward on LinkedIn

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Check out all episodes: The SEO Mindset Podcast website

    Resources used for episode

    Alphabet earnings, Q4 2025: CEO’s remarksGoogle's AI Overviews have 2B monthly usersAI Mode Hits 75M Users52% U.S. adults use AI large language models like ChatGPTChatGPT Statistics in Companies [January 2026]LLM Usage StatisticsAge of AI Models

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Support the podcast today!

    Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.

    Give us a one off donation

    Free Consultation Call with Tazmin

    Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

    Contact Tazmin

  • How does constant pressure and demands impact our personal and work life? We have Fleur Peacock on the podcast to discuss this very topic.

    The average person receives 146 phone notifications daily, which translates to one notification every ten minutes.

    It’s no wonder we struggle to switch off, and feel constantly under pressure.

    Sarah and Fleur talk about the chaos of demands on people today, how it impacts our nervous system and overall performance in the workplace. Make sure to stick around to the end where she shares practical strategies you can implement today, to get better control of the chaos.

    About Fleur

    After 14 years in the fitness industry, moving countries, and navigating breast cancer, Fleur's work was never about reinventing herself. It was about coming home to who she'd always been.

    MoreMoxie is a body of work expressed through speaking, retreats, and embodied experiences, rooted in courage, connection, and the belief that after survival, something truer and more spacious becomes possible.

    This isn’t about routines or mindset hacks. It’s about reconnecting with your body, your nervous system, and your voice, so you can live and lead in ways that actually fit. Fleur create spaces where people can step out of survival mode and rebuild their lives and identities with honesty, depth, and room for joy.

    Shaped by lived experience as much as training, my work is real, embodied, and human. Expect warmth, truth, the occasional swear word, and a deep obsession for the nervous system. This is serious work but it’s allowed to be joyful.

    Where to find Fleur

    Fleur Peacock on Instagram

    Fleur Peacock on LinkedIn

    Fleur Peacock's website

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Sign up to be a guest on the podcast here.

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Check all episodes: The SEO Mindset Podcast website

    Resources used for episode

    People receive a phone notification every ten minutes on average

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Support the podcast today!

    For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation. You can also sign up to our newsletter. It’s a fab resource that Tazmin puts together. Stay up to date with the latest from the podcast, and get more advice and tips straight into your inbox.

    Give us a one off donation

    Free Consultation Call with Tazmin

    Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

    Contact Tazmin

  • What is self-awareness and why is it so important? That's exactly what we discuss on this week's episode with Chiazom Nwachukwu.

    We discuss what self-aware means to us, challenges we've overcome, that one 'aha' moment and 3 practical strategies that you can implement today to change our mindset and be more self-aware.

    About Chiazom

    Chiazom Nwachukwu is a Digital Marketing Professional and the founder of Mugs & Mindsets — a growing movement and soon to launch podcast that sparks deep, reflective conversations around self-awareness, mindset shifts, and navigating life with purpose, one story at a time. With years of experience in digital storytelling, Chiazom uses her voice to bridge the gap between personal growth and professional visibility, especially for underrepresented voices. Her talks are warm, thought-provoking, and rooted in real-life lessons that inspire audiences to pause, reflect, and rise.

    Where to find Chiazom

    Chiazom's Website

    Chiazom on YouTube

    @the_azom on Instagram

    Chiazom Nwachukwu on LinkedIn

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Check out all episodes: The SEO Mindset Podcast website

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Resources used for episode

    Mugs and Mindsets on YouTubeChioma Masi Onoshakpor on LinkedIn

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Support the podcast today!

    For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation. You can also sign up to our newsletter. It’s a fab resource that Tazmin puts together. Stay up to date with the latest from the podcast, and get more advice and tips straight into your inbox.

    Give us a one off donation

    Free Consultation Call with Tazmin

    Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

    Contact Tazmin

  • Last year was tough and many are questioning if now is a good time for a career shift?

    Shifting career paths isn’t just a practical decision, it’s an emotional one.

    In this episode, we explore how to navigate redundancy, exhaustion, or misalignment with honesty and steadiness, before making any big moves.

    We’ll share how to pause, reflect on what you actually want your life to feel like, and take practical, grounded steps towards a more aligned next chapter.

    About 'The SEO Mindset' Podcast

    Build your inner confidence and thrive.

    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

    Get in touch

    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

    Follow us on Instagram

    Follow us on LinkedIn

    Send us an email

    Check out Tazmin's Website

    Check out Sarah's Website

    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

    Check out all episodes: The SEO Mindset Podcast website

    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

    Resources used for episode

    Redesigning Your SEO Career | Whiteboard Friday | Tazmin SulemanImproving Your Financial Literacy Priti Rathi GuptaTaking Your First Step To Financial Freedom

    Copyright 2026 Sarah & Tazmin

    Mentioned in this episode:

    Support the podcast today!

    For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation. You can also sign up to our newsletter. It’s a fab resource that Tazmin puts together. Stay up to date with the latest from the podcast, and get more advice and tips straight into your inbox.

    Give us a one off donation

    Free Consultation Call with Tazmin

    Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

    Contact Tazmin