Episodes
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Welcome to Strategy Skills episode 451, featuring an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane. Leslie is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. In her book, Leslie shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.
Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth.
In her early career at P&G and Johnson & Johnson, Zane championed the position that what people say is unreliable and that telegraphic cues are more powerful than direct communication, but her unconventional thinking was often disregarded. In 1995, she founded Triggers®, the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions.
With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over $20 billion in incremental revenue for Fortune 100 clients.
Today Triggers’ strategies are evident in diverse fields from consumer-packaged goods, health care and insurance to fighting anti-Semitism, showcasing its versatility.
An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term “Covid-stasis” forecasting the pandemic’s lasting psychological and behavioral effects. Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States.
Get The Power of Instinct here: https://rb.gy/l3ofdo
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Welcome to Strategy Skills episode 450, featuring an interview with the coauthor of The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth, Ilya Strebulaev. This book offers a transformative playbook for delivering results in a rapidly changing world from a top Stanford professor and a technology executive. Packed with entertaining stories and scientific precision, The Venture Mindset is a must-read for anyone who wants to be better equipped for the era of uncertainty when industry, company, and career can be disrupted overnight. It will teach you more than how to simply survive. It’ll teach you how to win big.
Ilya Strebulaev is the foremost academic expert on venture capital. He is the founder of the Venture Capital Initiative and David S. Lobel Professor of Private Equity and Professor of Finance at Stanford University’s Graduate School of Business, where he teaches a popular class on venture capital. Ilya’s research has been widely published in leading academic journals and featured by the Wall Street Journal, the New York Times, Bloomberg and the Harvard Business Review. He frequently leads executive sessions for senior business and government leaders around the world and has consulted for companies and investors on venture industry trends and corporate innovation. In 2023, he was named a Top Voice on LinkedIn.
Get The Venture Mindset here: https://rb.gy/pcvoqr
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Welcome to Strategy Skills episode 449, featuring an interview with the coauthor of Data Rules: Reinventing the Market Economy (Acting with Technology), Cristina Alaimo. In Data Rules, Cristina Alaimo and Jannis Kallinikos establish a social science framework for analyzing the unprecedented social and economic restructuring brought about by data. Working at the intersection of information systems and organizational studies, they draw extensively on intellectual currents in sociology, semiotics, cognitive science and technology, and social theory. Making the case for turning “data-making” into an area of inquiry of its own, the authors uncover how data are deeply implicated in rewiring the institutions of the market economy.
Cristina Alaimo is an Assistant Professor (Research) of Digital Economy and Society at LUISS University, Rome. She holds a Ph.D. in Management, Information Systems and Innovation from LSE–The London School of Economics and Political Science, London. Her research focuses on the innovation brought about by data-based services and their consequences for organizations and society.
Cristina’s work has been published in journals such as The Information Society, Journal of Information Technology and Research in the Sociology of Organizations. Cristina is currently Visiting Research Fellow at Surrey Business School, University of Surrey, UK.
Get Data Rules here: https://rb.gy/uxjr0k
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Welcome to Strategy Skills episode 448 with Martin Gonzalez and Josh Yellin. Martin is the creator of Google’s Effective Founders Project and a frequent lecturer at Stanford, Wharton and INSEAD. Josh co-founded Google's first Startup Accelerator and is presently an organizational leader at Google DeepMind.
Josh and Martin are the authors of The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face. In this book Martin Gonzalez and Josh Yellin outline the common traps startup teams fall into, and share their powerful one-day workshop that helps teams escape those traps. The unique process of The Bonfire Moment brings colleagues together for a full day of facing hard truths, noticing hidden dynamics, and gearing up for the intense challenges of startup life. When the constant hustle feels overwhelming, a team’s Bonfire Moment pulls them out of the day-to-day intensity to reflect and reboot.
Martin Gonzalez is the creator of Google’s Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed. He also works closely with Google’s engineering and research leaders on org design, leadership and culture challenges. Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. He has been recognized as a Fellow by the Aspen Institute's First Movers Program and as a Thinkers50 Radar awardee, both for his contributions to shaping the future of management and leadership. He studied organizational psychology and behavioral science at Columbia University and the London School of Economics.
Josh Yellin co-founded Google's first Startup Accelerator and spearheaded its growth, reaching founders in 70 countries. Along with Martin, he co-founded Google’s Effective Founders Project. Josh recently spent four years as the Chief of Staff at Google Brain, and is presently an organizational leader at Google DeepMind. Josh studied biology at the University of Illinois and business at the Wharton School.
Get The Bonfire Moment here: https://rb.gy/lz7vud
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Welcome to Strategy Skills episode 447, featuring an interview with the author of The Year of Living Constitutionally: One Man's Humble Quest to Follow the Constitution's Original Meaning, AJ Jacobs. In The Year of Living Constitutionally, A.J. Jacobs tries to get inside the minds of the Founding Fathers by living as closely as possible to the original meaning of the Constitution. He asserts his right to free speech by writing his opinions on parchment with a quill and handing them out to strangers in Times Square. He consents to quartering a soldier, as is his Third Amendment right. He turns his home into a traditional 1790s household by lighting candles instead of using electricity, boiling mutton, and—because women were not allowed to sign contracts— feebly attempting to take over his wife’s day job, which involves a lot of contract negotiations.
A.J. Jacobs is a journalist, lecturer, and human guinea pig whose books include Drop Dead Healthy, The Year of Living Biblically, and The Puzzler. He is host of the podcast The Puzzler. A contributor to NPR, The New York Times, and Esquire, among other media outlets, Jacobs lives in New York City with his family.
Get AJ’s new book here: https://rb.gy/wir520
The Year of Living Constitutionally: One Man's Humble Quest to Follow the Constitution's Original Meaning
Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
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Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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Welcome to Strategy Skills episode 446, featuring an interview with the author of Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life, Jeff Wetzler. In this book, Jeff offers a hands-on, surprisingly effective way to find out what others really think, know, and feel. Jeff brings you a powerful method called The Ask Approach™, based on a simple premise that tapping into what other people truly think, know, and feel is a game-changing superpower. Ask leads to smarter decisions, more creative solutions, and deeper relationships.
Jeff Wetzler is co-CEO of Transcend, a nationally recognized innovation organization, and an expert in learning and human potential. Wetzler combines unique leadership experiences spanning more than 25 years in business and education, as a management consultant to the world’s top corporations, a learning facilitator for leaders around the world, and as Chief Learning Officer at Teach For America. Jeff earned a Doctorate in Adult Learning and Leadership from Columbia University and a bachelor’s in psychology from Brown University. Based in New York, he is a member of the Aspen Global Leadership Network and is an Edmund Hillary Fellow.
Get Jeff’s new book here: https://rb.gy/6i05b7
Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life
Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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Welcome to Strategy Skills episode 445, featuring an interview with the author of Leadership Shock: Using Authenticity to Navigate the Hidden Dangers of Career Success, Pete Steinberg. Leadership Shock teaches readers to view leadership as an adaptive, continuous process rather than a fixed set of behaviors. By regularly re-evaluating their leadership models, professionals at any level can evolve their principles and actions to lead with authenticity as they navigate new challenges.
Pete Steinberg is a leadership and innovation expert with extensive experience consulting with top Fortune 500 professionals. He also has more than 20 years of experience as an elite rugby coach, coaching the USA Women’s Rugby Team at two World Cups and the Rio Olympics. As a former U.S., international, and Olympic sports coach and commentator for major outlets such as CBS, ESPN, and Fox Sports, Pete has a track record of bringing teams to victory. He has won 11 National Championships with the Penn State Women, MARFU Men, and Temple Women rugby teams. He has also worked with the Men’s Eagles and other age-grade programs within the U.S. National team pathway. Pete was the Head of Coach Development for USA Rugby, leading the program as it became integrated into the World Rugby programs. Pete is also the President of Innovative Thought, a business consultancy focused on leadership and organizational development. He supports clients in the areas of innovation, leadership, strategic planning, marketing, recruiting and organizational development. Pete works regularly as an executive coach for senior executives of global companies.
Get Pete’s new book here: https://www.petesteinberg.com/book
Leadership Shock: Using Authenticity to Navigate the Hidden Dangers of Career Success
Here are some free gifts for you:
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Welcome to Strategy Skills episode 444, featuring an interview with the author of Burnout Immunity: How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work, Kandi Wiens. In her book, Kandi shares her research and discoveries about burnout immunity. After extreme stress caused a life-threatening health crisis in her own life, Dr. Kandi Wiens dedicated herself to understand why work was leaving millions of us sick, exhausted, unmotivated, and feeling stuck and ineffective. In her research, she discovered something remarkable: Despite dangerous levels of work-related stress, some people seemed to be naturally “immune” to burnout.
Kandi Wiens, EdD, MSEd, MBA is a Senior Fellow at the University of Pennsylvania, Director of the Penn Master’s in Medical Education Program and the Penn Health Professions Education Certificate Program, and Academic Director of the PennCLO Master’s Program. She often teaches in various graduate-level programs across the University of Pennsylvania. She is a researcher, national speaker, and executive coach whose work focuses on helping leaders hone and use their emotional and social intelligence to amplify their positive impact and protect themselves from burnout.
Get Kandi’s new book here: https://rb.gy/5ur5qq
Burnout Immunity: How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work
Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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Welcome to Strategy Skills episode 443, featuring an interview with the co-author of Persuade: The 4-Step Process to Influence People and Decisions, Andres Lares. This book deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting. Persuade is perfect for executives, managers, entrepreneurs, and other business leaders who negotiate or influence regularly. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
Andres Lares is the Managing Partner at Shapiro Negotiations Institute. Lares' expertise ranges from coaching live negotiations for sports clients, including the Cleveland Browns, Brooklyn Nets, and more, to developing online content for facilitating real estate, advisory, media, banking, and pharmaceutical programs. He is a guest lecturer on negotiation and influencing at various universities, including Ohio University, and annually teaches a sports negotiation course at Johns Hopkins University. Lares is a recognized contributor to numerous national media outlets, including Forbes, Entrepreneur, Selling Power, Sales and Marketing Management, Training Mag, and many more. He is quoted in Forbes, Business Insider, Fast Company, MarketWatch, and Huffington Post.
Get Andres’s new book here: https://www.shapironegotiations.com/resources/books/persuade/
Persuade: The 4-Step Process to Influence People and Decisions
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Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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Welcome to Strategy Skills episode 442, featuring an interview with the author of The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress, Elliott Parker. The Illusion of Innovation tackles the problem with innovation inside big companies, having activities that feel like innovation but lead to value destruction, not progress. This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation.
Elliott Parker is the founder and CEO of High Alpha Innovation, a venture builder that partners with corporations, universities, and entrepreneurs to co-create startups that solve compelling problems. He built his career in strategy consulting at Innosight, the firm founded by Clayton Christensen, in corporate venturing, and as an entrepreneur bringing new ideas to market. To date, he has launched over 40 venture-backed startups. Originally from California, Elliott currently resides with his family in Indiana. He earned a B.S. in Finance from BYU and an M.B.A. from the UCLA Anderson School of Management.
Get Elliott’s new book here: https://rb.gy/hkcl2w
The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress
Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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For this episode, let's revisit a Strategy Skills classic where we discuss how to know what is corporate strategy.
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Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
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Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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For this episode, let's revisit a Strategy Skills classic where we discuss what big picture thinking is.
At least once in your life, you would have received feedback to be a more big picture thinker. The problem is that everyone will have a different definition of big picture thinking and many of the definitions are vague, counter-intuitive, or wrong.
Based on advising some of the consultants on the study, this podcast provides a very simple, intuitive, practical, and correct definition of the big picture concept. It also explains why it is so important and how to use it.
Keep in mind that this study is being updated on our website where you can view the training videos and PowerPoint slides. This is a huge study and will offer the most realistic training for both consultants and industry professionals. Pure corporate strategy studies are rare. This is a unique training opportunity.
Click here to see the full study and here to see the merger study and market entry study.
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Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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For this episode, let's revisit a Strategy Skills classic where we discuss about financial strategy.
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For this episode, let's revisit a Strategy Skills classic where we discuss scenario planning's common problems.
Scenario planning / Scenario Analysis is a powerful tool in consulting. This is how to move from being a consultant to thinking and presenting like a partner.
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Welcome to Strategy Skills episode 437, featuring an interview with the author of Uptime: A Practical Guide to Personal Productivity and Wellbeing, Laura Mae Martin. In her book, Laura shows how to thrive no matter where you’re working, giving concrete steps that help you focus on your priorities and keep good systems, routines, and tactics in place. Uptime explains how to make technology work for you and make “feeling on top of it” your new normal. It’s a blueprint for operating at the highest levels of productivity while enhancing your own personal well-being.
Laura Mae Martin is the Executive Productivity Advisor in the Office of the CEO at Google. She coaches Google’s top executives on the best ways to manage their time and energy and sends out a weekly productivity newsletter that reaches tens of thousands of employees. During her 13-year tenure at Google, she has worked in sales, product operations, event planning, and now executive coaching. Laura holds a Bachelor of Science in business administration from the University of North Carolina at Chapel Hill and lives in Charlotte, NC, with her husband and three children.
Get Laura's book here: https://rb.gy/nu5qr6
Uptime: A Practical Guide to Personal Productivity and WellbeingHere are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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Welcome to Strategy Skills episode 436, featuring an interview with Claire Milligan, a Stanford graduate turned startup founder. Claire helps businesses grow by spending smarter and reducing their cloud costs. Her target market is PE firms. In this episode, we discuss what PE firms care about, how to approach them, the biggest challenges and potential solutions they encounter, as well as the sales process and lead time.
Whether she’s helping businesses transform their cloud spending or hitting the slopes as a ski patroller, Claire Milligan thrives on distilling complex problems down to their core issues — and turning these pragmatic findings into groundbreaking solutions. Through a journey spanning marketing, UX, and leadership roles at tech companies like Tallie and SpringAhead, she’s meticulously constructed a diverse skill set built upon hands-on expertise and an unrelenting thirst for knowledge. Now, as the CEO of startup Aimably, she’s applying her unique superpowers to help businesses grow by spending smarter and dramatically reducing their cloud costs.
Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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Welcome to Strategy Skills episode 435, where we feature an interview with the co-author of the inspiring new Generative AI study, Jeremy Utley. This episode highlights the common mistakes and missed opportunities many corporate teams and individuals make when using AI. Too often, individuals treat AI as a mere search engine, leading to answers that fall short of actual solutions.
Jeremy Utley is an adjunct professor specializing in creativity and entrepreneurship at Stanford University, where he has taught design thinking and creativity to nearly one million students of innovation worldwide. In 2023, he was named a top ten global innovation leader by Thinkers50 for his recent book Ideaflow: The Only Business Metric That Matters.
Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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For this episode, let's revisit a Strategy Skills classic from the Corporate Strategy & Transformation study.
This podcast is for those who have mastered all the basics on slide design and formatting. In this podcast, we discuss how to determine if your PowerPoint slides are influential on a study. Influential PowerPoint slides may not be the most beautiful pieces of work or even the ones with the most effort, though it is usually at least the latter.
Click here to see the full study and here to see the merger study and market entry study.
Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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Welcome to Strategy Skills episode 433, an interview with the coauthor of Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future, Venkat Venkatraman. In Fusion Strategy, digital strategy expert Venkat Venkatraman and world-renowned innovation guru Vijay Govindarajan offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible.
Venkat Venkatraman is the David J. McGrath Jr. Professor of Management at the Questrom School of Business, Boston University. He has previously taught at the Sloan School of Management at the Massachusetts Institute of Technology and at the London Business School. He is considered one of the foremost authorities on how companies develop strategies to win with digital technologies. He has lectured and conducted digital strategy workshops all over the world with companies such as IBM, Merck, Ericsson, BP, Canal+, and others.
Get Venkat’s book here: https://rb.gy/2vq6rx
Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future.
Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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Welcome to Strategy Skills episode 432, an interview with the coauthor of Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible.
Vijay “VG” Govindarajan is widely regarded as one of the world's leading experts on strategy and innovation. He is the Coxe Distinguished Professor, a Dartmouth-wide chair, at Tuck School of Business at Dartmouth College and a former Marvin Bower Fellow at Harvard Business School. Govindarajan is the author of the bestselling books Reverse Innovation and Three-Box Solution.
Get Vijay’s book here: https://rb.gy/2vq6rx
Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future.
Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
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