Episodes
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In today's competitive market, establishing a strong brand identity is paramount for any interior product company. Your firm's library presence remains a cornerstone, offering a tangible representation of your brand's values and offerings. Telling your story through printed marketing materials is pivotal in shaping your brand narrative. It provides an opportunity to weave a compelling brand narrative that resonates with your audience. From highlighting your brand's origins and values to showcasing your unique selling points, every element of your printed material should contribute to creating a cohesive and memorable brand presence.
In this episode, your host, Nicole, shares more about storytelling, the importance of design firms' library presence, and how to effectively leverage printed marketing materials to create a compelling brand narrative that leaves a lasting impression in the minds of your target audience. We will also discuss how to include a digital experience into your brand presence of a library.
Tune in?
Key Highlights from the Episode:
[00:01] Episode intro and what in for you in today’s show
[02:23] Why design firm libraries are getting smaller
[03:31] Why firm library presence for your brand is important
[04:11] New product launching and how to incorporate them into libraries
[05:15] How to tell your brand story through printed marketing materials
[05:23] Creating compelling visuals
[06:46] Having a narrative in your copywriting
[07:37] Showcase your brand's personality
[09:58] Integrating Visual Hierarchy
[10:29] Incorporating interactive and digital elements
[14:53] Wrap-up and call to action
Notable Quotes: Having your firm library presence at the top of the line is still very important for your interior product company. It’s so important to make sure that the narrative in your marketing materials is telling your brand's value, mission, and unique selling point in a concise, impactful way.Let’s Connect:Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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In a world where consumers crave authenticity and connection, building a personal brand allows you, as an A&D rep, to establish trust, credibility, and influence within the industry. By being true to yourself and letting your unique perspective shine through sharing your story, expertise, values, and passion, you can position yourself as a thought leader and enhance your credibility and influence within the industry. Building a personal brand online empowers you to stand out in a crowded digital landscape, cultivate meaningful connections, and unlock new opportunities for business, growth, and success. An online presence is essential in today's digital landscape, and Stephanie Schwab, CEO of Crackerjack Marketing, offers invaluable guidance on navigating this dynamic terrain.
As the CEO of Crackerjack Marketing, Stephanie creates engaging digital marketing programs for exuberant lifestyle, tech, and education brands. Over the last 21-plus years, Stephanie has focused on social media, content marketing, and influencer marketing, blending management consulting best practices with agency creativity. She has worked with well-known brands, including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott. Stephanie’s teams have been honored with social media industry awards, including a Ragan PR Daily, WOMMIE, PRNews Platinum, and OMMA awards.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Stephanie Schwab
[02:46] Stephanie's journey in the digital marketing space
[05:37] How B2B teams' marketing has evolved with the changing platforms
[06:57] Strategies for building thought leadership on LinkedIn
[09:34] How to build your personal brand presence online
[12:52] Success stories on how LinkedIn can generate leads and drive sales
[14:23] How Stephanie combines management, marketing, and agency creativity
[17:05] What is a social media strategy, and why it’s important
[19:51] Trends in digital marketing that Stephanie is excited about
[21:29] When and how to spend on digital marketing
[22:09] The best ways to connect with Stephanie
[23:21] Wrap-up and end of the show
Notable Quotes: People buy from people; people don't buy from nameless and spaceless companies. Posting one time on Instagram or LinkedIn is not going to pull anybody to you.Social media is not a one-and-done thing; you have to sustain it. Create content that is value-filled, engaging to your readers, and makes them want to answer a question or talk back to you.If sales are great, there is nothing you should be doing more important than spending money on marketing.Connect with Stephanie SchwabWebsite:https://crackerjackmarketing.com/
LinkedIn: https://www.linkedin.com/in/stephanieschwab?originalSubdomain=es
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Missing episodes?
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In order for your interior product brand to achieve success, there needs to be five main areas of focus. These areas, known as touchpoints, include your showroom, firm library presence, events, product presentation, and the role of your sales representatives. Product presentations are particularly crucial because they distinguish your products from others in the market.
Revamping your product presentation is crucial for interior product companies as it directly impacts their ability to stand out in a competitive market and attract clients. With design trends evolving rapidly and consumer preferences shifting, presenting products in a fresh and compelling way is essential for staying relevant and appealing to target audiences. Additionally, an innovative and visually engaging product presentation can effectively communicate the value and unique features of each product, ultimately increasing client interest and driving sales.
In today's dynamic design landscape, investing in the revamp of product presentations is not just beneficial—it's imperative for companies looking to thrive and succeed in the industry. Nicole will share practical tips for improving your product presentations in this episode. She will discuss how you can use ChatGPT to generate various online and offline product presentation ideas. However, it is important to use these ideas cautiously because they are generic. You will need to adapt them to fit your business's specific needs. Thrive In Design is available to help you if you are struggling with strategies.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our previous discussions of the season
[02:28] The 5 touch points your interior product brand should focus on
[03:01] The product presentation and it’s hidden magic
[04:30] Using ChatGPT for ideas on online product presentations
[08:02] Visual storytelling to ensure your presentation follows a visual flow
[08:55] Utilize multimedia such as product demos, virtual tours, and customer reviews
[10:38] Tailoring your story to resonate with your online audience
[11:47] Creating consistent branding
[12:33] Offline product presentation ideas and how they differ from online
[15:32] A case study on the power of effective product presentation
[17:50] Indicators that you need help with product presentations
[18:46] Episode wrap-up and calls to action
Notable Quotes: In your product presentation, consider using online polls and Q/As to keep your audience engaged because of their limited attention span. Always avoid unnecessary details and focus on the most impactful aspects of your product story. Constantly tailor your story to resonate with your online audience. At the end of the day, your brand story is important, but people buy from people in this industry.Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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When an interior product brand works with Thrive In Design, they often come with the same question: "How can I make my brand story cohesive across platforms and have an online and offline strategy?" It's important to emphasize the significance of having a consistent brand story across various platforms. Companies need to understand that their brand expansion is directly correlated to telling a consistent story and the experience a designer has with their interior product brand.Consistency in branding creates trust and recognition among customers. When consumers encounter a brand message that is consistent across different platforms, it reinforces the brand's identity and values. This consistency builds credibility and loyalty, ultimately leading to increased sales and brand growth.Thrive In Design specializes in helping companies develop and maintain a cohesive brand story that resonates with their target audience. By crafting a unified brand narrative and implementing effective online and offline strategies, companies can enhance their market presence and drive success in the competitive interior product industry.
Here are some scenarios that indicate your company might be a good fit for Thrive In Design's services:
Scenario 1: Established interior product companies that previously focused on custom products and are adding a collection to their line. Scenario 2: Companies with strong leadership and skills but who need someone with a business-oriented mindset. This includes understanding different U.S. markets, identifying the best market focus, and developing effective strategies for each.Scenario 3: Established interior product companies from other countries seeking to expand into the U.S. market.Scenario 4: Companies relying on outdated sales methods.In this episode, Nicole discusses these scenarios and explains why now is the time to focus on storytelling (and hire Thrive In Design). She discusses how to leverage both online and offline strategies effectively.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our previous discussions of the season
[02:26] Notable 2023 milestones to finding the right niche at Thrive In Design
[03:20] Scenarios of interior product companies that work with Thrive In Design
[03:38] Companies that are pivoting from custom products to collections
[04:52] Companies in need of someone with a business and strategic mindset
[06:10] International companies with a desire for US expansion
[07:07] Companies with an old-school way of selling
[09:02] Why you must understand Thrive In Design’s beliefs before working with the team
[10:09] What to consider before launching a successful interior product company in the US
[14:33] A quick story of case study
[18:00] Why your marketing strategy should not be theoretical, but from research
[21:10] The bottom line of expected ROI
[23:06] Episode wrap-up and calls to action
Notable Quotes: Research is the cornerstone of all your work as an interior designer. Your marketing strategy for an interior product company should not be theoretical but should come from your research. Your ROI in business is linked to your sales strategies.Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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People remember how you made them feel, not just what you sold. This means they will remember your brand beyond the transaction. However, a brand is not just a logo or website color. It is the emotional experience people have with your business. But how do you create a memorable experience? How do you make clients feel the emotions and choose your brand repeatedly? To do this, you must consider storytelling and shift from a business mindset to a brand mentality.
Ericka Saurit, who joins us in today’s episode, emphasizes the power of storytelling in building a brand. She highlights that you must clearly explain your offer and consistently tell your clients why they should choose you over others. In this episode, you will learn the strategies and skills that make your story stand out and emotionally connect with clients.
Ericka Saurit is the Founder of Saurit Creative and the Marketing School for Creatives. As a designer and marketer, she has witnessed the transformative power of compelling storytelling across businesses of varying scales, from design firms and manufacturers to global tech companies and burgeoning D2C startups. Ericka has observed firsthand how brands with a clear and concise narrative consistently outshine their competitors with inconsistent messaging.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Ericka Saurit
[02:30] Ericka’s backstory and journey into interior design
[08:05] The shift from college to your interior design sweet spot
[09:46] How she has been able to merge her passions and storytelling strategies
[14:00] The difference between being a brand vs. a business
[18:55] The E3 brand marketing framework to make your clients come back
[28:22] Interior designers Ericka has worked with to grow their business with storytelling
[33:27] Some of the memorable projects Ericka has worked with clients
[36:53] How Ericka practically communicates with her clients
[40:07] How she keeps on trend with the changing business landscapes and technology
[42:33] What she’s currently working on at her company: Marketing School for Creatives
[45:42] Other best ways to connect with Ericka
[46:20] Episode wrap-up and calls to action
Notable Quotes: You’ve got to show your best work, communicate to clients with a story that makes them lean in, and simply be a brand. A brand is not just about your website's logo or colors. It’s how people feel when they think about what you offer. Before you market anything, products or services, you have to clearly, confidently, and consistently articulate to people what makes you different.Building a brand with an ideology and not based on a style will free you up to do anything you want.AI is a trend and just a tool that will not, anytime soon, replace what a creative person can do.Connect with Ericka SauritWebsite: https://sauritcreative.com/
Educational Website: https://www.marketingschoolforcreatives.com/
Instagram: https://www.instagram.com/sauritcreative/
LinkedIn: https://www.linkedin.com/company/saurit-creative
Facebook: https://www.facebook.com/SauritCreative/
Pinterest: https://www.pinterest.com/SauritCreative/
Brand Audit: https://marketingschoolforcreatives.mykajabi.com/brand-audit
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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What is the story behind your interior product brand, and do you know why it is important to your audience? Every brand has a story to tell, and understanding and articulating your brand story is crucial for connecting with your audience on a deeper level.
Brand storytelling is the key to cutting through the noise in a crowded marketplace, where distractions abound and attention spans are fleeting. Your brand story, whether conveyed online or in person, serves as a beacon, guiding customers through the clutter and leaving a lasting impression.
Whether it's the humble beginnings of your brand story, the solutions and value you offer, or the vision for the future, making it compelling, relevant, and unforgettable can help you build a loyal customer base and distinguish yourself from the competition, regardless of your style.
In this episode, your host, Nicole, shares more on brand storytelling in interior product design to help you create a compelling brand story that will not only differentiate your brand from its competitors but also help you cut through the noise.
Let's dive in!
Key Highlights from the Episode:
[00:01] Intro and what’s in for you in this episode
[03:43] Nicoles’s story and elevator pitch for her brand
[05:01] Why you need to get clear on your story and how you share it
[08:30] Storytelling and why it is relevant to your interior product design
[10:24] 3 storytelling strategies to maximize visibility, profit, and impact
[17:49] 3 things to prioritize when telling your brand story
[18:47] Storytelling key points from The Art Of The Tale
[23:03] Lessons from a Mirror Company on the importance of storytelling
[26:02] Your season 5 first homework on your brand storytelling
[27:44] Wrap-up and end of the shoe
Notable Quotes:
Storytelling is a way for your brand to engage with your audience on a deeper level.Your story gives your audience reasons to buy your product or service, and it should be consistent across all platforms.Storytelling is a must-have, not a nice to have because it can maximize your visibility, profit, and impact.When we think, we think in stories, and they should be a priority for your company.We usually don’t remember things unless they are tied to stories.Resources Mentioned
3 Reasons Why Brand Storytelling Is The Future of Marketing: Forbes Article: https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/?sh=2019e4c455ff
The Art Of The Tale by Steven James: https://www.amazon.com/Art-Tale-Audience-Organization-Storytelling/dp/1400233119
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Creative design is the cornerstone of creating outdoor experiences that leave a lasting impression by elevating ordinary spaces into extraordinary works of art. Drawing inspiration from the ambiance and fostering creative collaboration allows each space's unique characteristics to guide our design journey. Collaboration in outdoor design is pivotal as it enables us to blend individual visions, technical know-how, and creative flair to breathe life into outdoor spaces. This not only enhances innovation but also ensures that the final design reflects the desires and needs of the people who will inhabit and enjoy the space in the long run.
In this episode, Steve Griggs from Steve Griggs Designs shares more about outdoor design, how to elevate your creative design game, and the principles of turning ordinary spaces into extraordinary art. Steve at Griggs extends beyond his design prowess. He is a two-time recipient of the Inc. 5000 Award, a testament to his passion, dedication, and impact. He started with the wheelbarrow, working tirelessly to build his business from the ground up.
Today, Steve is the go-to expert for landscape design, swimming pools, and outdoor entertaining spaces. One of Steve’s remarkable qualities is his approach to design. He doesn’t impose cookie-cutter designs. Instead, he collaborates closely with clients to understand their unique vision. His work extends beyond traditional landscaping to reinventing and renovating urban spaces and designing luxury homes and communities.
As the best-selling author of "Straight Dirt: New York City's Premier Designer Tells It Like It Is," he shares insider secrets of working effectively with landscape designers and contractors.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Steve Griggs
[03:10] Steve’s passions and journey in becoming a premier landscape designer
[04:41] How being in the public eye influenced Steve’s designs and projects
[05:50] Steve’s design process and how it’s different from what is on TV
[07:01] Things Steve has to get his clients to understand in the design process
[08:00] Key principles of turning ordinary spaces into extraordinary works of art
[10:50] How Steve approaches collaboration in his design process
[13:02] Timely elements that Steve incorporates in his design and how he balances
[13:44] Projects Steve has worked on in his 40 years career
[14:34] Steve’s most memorable projects that posed unique challenges and how he overcame
[16:20] Misconception Steve has encountered in landscape and design
[17:57] How Steve integrates environment-friendly practices and materials in his projects
[20:03] Steve’s advice to aspiring designers looking to build successful careers in business
[21:46] How to reach out and connect with Steve
[22:03] Episode wrap-up and calls to action
Notable Quotes: Always try to draw inspiration from the job site and the ambiance itself. No one knows everything, no matter how long they have been doing it, and that’s why we collaborate. We are the orchestrators, and when we collaborate with the homeowner, we get their vision and unique desires. Creative design is a business; you need to treat it like one, so get your art together, be organized, focus, and make money to be around for a long time.Resources MentionedSteve Griggs’s Books: https://www.amazon.com/Straight-Dirt-Premier-Landscape-Designer/dp/1948261073
Connect with Steve GriggsWebsite: https://stevegriggsdesign.com/
Instagram: https://www.instagram.com/stevegriggsdesign/?hl=en
LinkedIn: https://www.linkedin.com/public-profile/in/stevegriggsdesign/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Waterfront infrastructure refers to the systems and structures built along the edges of bodies of water to serve various purposes, such as transportation, recreation, flood protection, habitat restoration, and economic development. Despite the significant opportunities, waterfront infrastructures are not immune to a unique set of challenges. Architects and designers must consider resiliency and sustainability.
Waterfront areas are vulnerable to flooding, erosion, and other natural hazards. Architects and designers need to employ materials and construction methods that can withstand these challenges. They also must consider the impact of climate change and design for rising sea levels and more extreme weather events. Regarding sustainability, waterfront development should be executed in a way that protects the environment and minimizes the impact on natural resources.
In this episode, we are joined by Dena Prastos, a visionary professional with expertise in waterfront architecture, civil engineering, futurism, climate adaptation, entrepreneurship, and innovative thinking. As the founder and CEO of Indigo River, a pioneering transdisciplinary design firm led by women, she spearheads progressive initiatives in waterfront architecture, resilience, and climate adaptation. Renowned as a leading authority in New York Harbor and beyond, her firm excels in seamlessly transcending boundaries to address climate challenges through innovative waterfront solutions. Indigo River is dedicated to guiding and overseeing projects from inception to completion, including construction and ongoing operations.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Dena Prastos
[01:59] Dena’s journey and what inspired her to start Indigo River
[05:00] The growth journey of Indigo River since its inception
[06:45] Dena’s creative process in the Indigo River
[09:58] A breakdown of one of Dena’s most memorable projects
[12:09] How to stay informed and innovative on climate change as a designer or architecture
[16:46] The role of sustainability in her design world
[18:37] Key collaborations that have shaped Dena’s work
[24:54] The future of Indigo River
[26:12] Episode wrap-up and calls to action
Notable Quotes: Sustainability goes hand in hand with resiliency. Sustainability is man’s impact on the planet, while resiliency is nature’s impact on humankind. By default, working on the waterfront is one of the most vulnerable topographies to climate change, rising sea levels, and flooding. Before approaching any waterfront infrastructure project, you must do thorough due diligence. You must understand different underlying site conditions and natural weather patterns of the area.Connect with Dena PrastosWebsite: https://www.indigoriver.com/
LinkedIn: https://www.linkedin.com/in/denaprastos/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Integrating sustainability in the design industry is not merely a trend but a fundamental shift towards responsible and conscious practices. Design, at its core, influences how we interact with the world, and incorporating sustainable principles into this process is the key to a positive environmental and social impact. From material selection to production processes, designers play a crucial role in shaping a more sustainable future.
Beyond reducing environmental impact, sustainable design also encompasses social responsibility, sustainable labor practices, and promoting diversity and inclusion. In this episode, Sarah shares her journey and passion for sustainability, sustainable sourcing, renewable energy, the link between social impact and sustainability, and the future of sustainability in the design industry to help us enhance our resilience and efforts in sustainability.
Sarah is the Global Sustainability Director at Milliken, where she plays a pivotal role in catalyzing transformative change by integrating sustainability into operations spanning industrial, manufacturing, NGO, and government sectors. With a keen focus on mitigating risks and fostering cross-functional collaboration, Sarah excels in building strategic relationships with senior leadership and partners to drive Environmental, Social, and Governance (ESG) performance. Her passion lies in reshaping perspectives on material inputs and advocating sustainable and responsible agendas for manufactured products.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Sarah Enaharo
[01:51] What inspired Sarah to pursue a career in sustainability
[03:48] Sarah’s day-to-day role as a Global sustainability director at Milliken
[04:37] Transparency and material health trends and technology
[06:28] Breaking down and implementing sustainability in interior design
[08:48] What sustainable sourcing is in an organization
[10:18] Renewable energy and how it’s linked to sustainable sourcing
[12:08] How sustainability promotes justice and social impact
[15:18] How we can incorporate sustainability into our processes
[17:07] Blindspots interior product companies have when integrating sustainability
[19:48] Adopting sustainability into your processes and turning it into profitability
[20:56] Sarah’s hopes for sustainability in the design industry now and in the future
[23:08] Where to learn more about Sarah and Milliken's sustainability efforts
[23:18] Episode wrap-up and calls to action
Notable Quotes: Sustainability is personal; we have to look internally at how we can reduce our consumption, reuse, and recycle. Looking for sustainable sourcing means you are sourcing responsibly and being a good steward of the environment.To make sustainability visible and understandable for people, start where they are and make it relatable. Sustainability is a journey, and gaining a firm understanding of greenhouse gas emissions is the first step in mitigating climate change.The design industry has the power to change and help mitigate climate change based on the decisions it makes regarding building materials.Resources Mentioned:Milliken CSR report: https://www.milliken.com/en-us/sustainability/reporting
Connect with SarahLinkedIn: https://www.linkedin.com/in/sarah-robinson-enaharo-msc-755b9113/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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AI is an amazing revolution for the interior design industry. The old ways of doing things are long gone, and embracing this new normal is inevitable. Interior product companies that have integrated AI are making massive strides, but they don't merely ask for ideas and implement them blindly. This is because AI will only provide generic strategies and ideas based on the general industry, not your specific product company or location, as we shall demonstrate in this episode. You will realize that you cannot entirely rely on Artificial Intelligence without practical consultancy and coaching.
Since we all know that customer experience determines the success or failure of an interior product design company and its designers, we will use the showroom experience to ask CHATGPT to provide us with online and offline strategies and tips for improvement. Are you curious to see the magic? Hit that play button now!
Key Highlights from the Episode:
[00:01] Episode intro and why you need to listen to the episode with Melissa Marsh
[02:37] Why using AI is becoming inevitable in what we do
[04:35] CHATGPT experimentation on ways to improve customer experience
[06:15] The 5 touch points for an exemplary customer experience
[10:02] CHATGPT prompt
[12:41] Offline strategies that ChatGPT shares
[14:12] Weaknesses in those AI recommendations
[15:27] Online strategies provided by AI from the experimentation
[19:28] The missing pieces in the CHATGPT response
[20:26] How to fix the shortcomings with Thrive in Design consultancy
[21:40] Episode wrap-up and calls to action
Notable Quotes: For artificial intelligence to be intelligent, it first needs human intelligence.To improve your awareness and revenue for your interior design company, you have to be in tune with the customer experience of designers. Good customer experience equals more brand awareness and more revenue.Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Integrating Artificial Intelligence (AI) into design and architecture marks a transformative leap into a future where innovation meets efficiency. AI's impact is profound, streamlining the design process by analyzing vast datasets, predicting trends, and generating design possibilities in a short amount of time. The evolution of AI and its effective integration into the design processes with clients requires intelligence as a foundation for processing accurate and relevant data.
In this episode, Melissa Marsh shares more about AI, its intersection with real estate and interior design, and how they leverage it in their processes with clients. Melissa's pioneering work underscores the potential of AI, where data-driven insights guide decisions in crafting spaces that respond to aesthetic considerations and align with the needs and behaviors of the occupants.
Melissa is the founder and executive director of PLASTARC, a social research workplace innovation in real estate strategy consultancy. Her work leverages the tools of social science and business strategy to help organizations make more data-driven and people-centric real estate decisions. Melissa combines quantitative and qualitative social science research with architecture expertise and is dedicated to shifting the metrics associated with the workplace from sq ft and inches to occupancy satisfaction and performance. This holistic approach enables PLASTARC to recommend evidence-based interventions that make the built environment more people-centric and responsive, promoting individual wellness and business success.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Melissa Marsh
[02:38] Melissa's journey in work experience design and change management
[06:19] PLASTARC and how it serves real estate and collaborates with the design industry in its work
[08:34] How Melissa collects data, contextualizes it, and makes it actionable for clients
[12:17] Melissa's first introduction to the AI and her hesitant and excitement
[17:12] How Melissa has been leveraging AI in her processes with client
[21:01] Challenges with AI in the world of design and architecture
[23:29] What you need to consider when it comes to ethics with AI
[27:16] The evolution of AI and its intersection with real estate and interior design
[32:02] Integrating AI in product design and personalization in mass customization
[34:57] Episode wrap-up and calls to action
Notable Quotes: The number one energy leak in buildings is human behavior.To design better buildings, we have to understand people and the human operating system. The problem with AI for the real estate industry is that we need intelligence first.AI is just data processing, so if we don’t have the data on what the desirable condition is, then we don’t have the foundation to inform the data processing. Giving people information and feedback about their physical and digital space experiences helps the transformation and change journey.Connect with Melissa MarshWebsite: https://plastarc.com/
LinkedIn: https://www.linkedin.com/in/melissaemarsh/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Welcome to Season 5 of Thrive in Design! As we celebrate this milestone, we delve into some of the hot topics covered in Season 4. AI and sustainability were our main focus in 2023 within the interior design sphere, and their significance will only grow in 2024.
Interior designers often express concerns about AI replacing their creativity and altering various roles in the industry. However, from our previous conversations and this season's discussions, you'll come to realize that AI is not something to fear but rather something you can embrace, regardless of your role in the industry.
In the realm of sustainability, we will explore how it integrates into your process of enhancing brand awareness and revenue for your interior product company.
Additionally, we'll discuss key considerations for 2024 and beyond. To add an engaging element, we'll incorporate storytelling into the mix, demonstrating its relevance to the success of your interior design business concerning both AI and sustainability.
Are you ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and what’s in for you today
[02:22] How Thrive in Design started
[02:59] How it started in 2019 as Nicole Lashae Consulting LLC
[04:24] Setting out to reach the market
[05:12] Leaving the interior design and the first virtual summit
[08:48] The Covid-19 ‘aha’ moment & opportunities that rebirthed the love for interior design
[12:57] Prevalent challenges in the interior design that Nicole leveraged on
[14:08] How generational gaps affect the design process and specifications
[15:49] 2021 rebranding into Thrive in Design and what the focus has been
[17:10] What to expect in season 5
[19:47] Episode wrap-up and calls to action
Notable Quotes: Interior product companies struggle to get their team up to speed by leveraging social media, social selling, online sales funnels, and creating a consistent message across platforms.Many interior designers are scared of AI replacing them, especially as A&D Sales reps.Storytelling is an amazing pillar of the branding and marketing of your interior product company.Resources Mentioned:ThinkLab Reports: https://info.thinklab.design/reportsLearn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Nicole started Thrive In Design to help interior product companies take a deep dive into their customer’s journey and reimagine an experience that doesn't solely depend on in-person interactions. For the last 10 years, she has helped interior product companies, including Koroseal, Lamin-Art, and USAI Lighting, collectively gain millions of dollars in sales.
Nicole started as an Architectural Sales Representative in the New York City design market. When tasked with a sales goal each year, she always started positioning products the traditional way... making contact with design firms, presenting products, landing a spec, and following the spec until the sale was processed.
Join this conversation and learn more about her journey, how she has progressed and how she can take your interior product company to the next level. Get reintroduced to A.C.E The Journey, her proprietary research method, and the four ways you can work with Thrive In Design.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and what’s in for you today
[01:15] Something disturbing that has happened in Nicole’s company
[04:27] The mission of Thrive In Design
[06:15] Our clientele
[08:21] How Thrive In Design can best serve you
[08:45] A.C.E The Journey - Our Proprietary Method
[10:17] Our four core service offerings
[10:35] Customer journey audit and strategic planning
[13:27] Leveraging social selling in interior design
[17:50] Speaking engagement opportunities
[19:01] Quick recap
Notable Quotes: Obstacles have hidden opportunities.Understand your customer’s pain points and devise ways to address them. Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Biophilic design brings numerous benefits to both individuals and the environment. Connection with nature can profoundly impact our overall well-being. By incorporating living walls into interior spaces, we can seamlessly bring the beauty and vitality of the natural world indoors. These living walls not only serve as aesthetically pleasing design elements but also contribute to air purification, sound absorption, and environmental enhancement and foster a sense of tranquility and relaxation, effectively reducing stress levels and improving psychological health. In this episode, Lily Turner delves deeper into the world of biophilic designs and explores the installation and benefits of green walls. She shares valuable insights on how to ensure you choose the appropriate green wall system that seamlessly integrates with every aspect of your project for the long term.
Lily is a biophilic designer and living wall specialist. She currently serves as a Director of Green Walls at Urbanstrong, an award-winning Green building firm based in Brooklyn, NY. Urbanstrong has a mission to integrate nature into cities in a way that efficiently promotes profitability, health, sustainability, and beauty. The Urbanstrong team has installed hundreds of thousands of square feet of green wall projects throughout the greater northeast over the past decade. Their projects have included iconic landmarks, schools, offices, restaurants and condos. Today, Lily works closely with architects, designers and contractors to best offer a technology suited to their budget, design parameters and skills.
Read to tune in?
Key Highlights from the Episode:
[00:01] Episode intro and a quick bio of today’s guest: Lily Turner
[01:44] Lily's career journey and what inspired her passion for biophilic design
[04:26] Lily's process bringing the outside into the built environment
[06:50] Urbanstrong and their mission
[07:06] How Urbanstrong promotes profitability, health, sustainability and beauty
[10:10] How companies can bring biophilic design into their workplace
[11:40] How Lily's biophilic design conversation with a developer differs from a designer
[13:28] Things specifiers need to consider within green wall systems
[16:09] When to reach out in your design process to ensure you have the right system
[17:36] The installation process and maintenance of living walls
[19:52] How to reach out and learn more about Urbanstrong
[21:07] Episode wrap-up and calls to action
Notable Quotes: Whether you want green infrastructure or design for aesthetics, air purification, or just to absorb sound, green wall systems can be very beneficial.Biophilic interiors are where we are moving; it’s progressive, and it’s needed; it’s not an amenity, but a necessity.Your green, living wall will likely outlive you.Let’s Connect:Lily Turner
Website: https://urbanstrong.com/
LinkedIn: https://www.linkedin.com/in/lily-turner-29aa9871/
Instagram:https://www.instagram.com/urbanstrongnyc/?hl=en
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Interior designers are vital in shaping how we experience and interact with the built environment. By embracing technology and sustainability, they can create innovative spaces that look aesthetically pleasing and prioritize environmental consciousness. Join this conversation with Robert Ancill and learn more.
Robert Ancill shares how his passion for positively impacting people's lives through their living spaces led him to pursue a career in interior design. He founded TNI Design, a design agency that creates beautiful interior and architectural designs for homes and businesses. With restaurant design as one of his specialties, he highlights the impact of technology on this industry and provides a glimpse into the future of interior design.
Additionally, he emphasizes the significance of sustainability in interior design and how it can revolutionize the field. Designers can prioritize beauty and responsibility by using eco-friendly materials and creating energy-efficient spaces.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and a quick bio of today’s guest: Robert Ancill
[01:43] What inspired Robert to pursue a career in design
[05:58] The birth of Robert’s brainchild; TNI Design
[09:50] The importance of a defined methodology in approaching design projects
[11:39] Why mood boards are no longer necessary in interior design
[12:42] How Robert has witnessed the evolution of restaurant design
[16:40] How different clients are embracing sustainability in their designs
[19:27] Integrating Technology in interior design and Its Future
[23:11] How AI will disrupt interior design
[24:22] How product manufacturers can support interior designers
[26:50] New and exciting things that Robert is working on
[29:48] The best ways to reach out and connect with Robert Ancill
[30:06] Episode wrap-up and calls to action
Notable Quotes: Most interior designers find themselves in the career out of their love and passion for impacting people's lives in their space. Having a defined working methodology in interior design is not always easy. Every client has their desires and ideas that should always be respected.Sustainability has been gaining traction in the interior design landscape and will be the next big thing in the industry. AI is a double-edged sword. It reduces the need for human workers, helping businesses cut a lot of expenses on human capital, while on the other hand, people lose jobs.Let’s Connect:Robert Ancill
Website: https://www.tnidesign.com/
Instagram: https://www.instagram.com/tnidesign/
LinkedIn: https://www.linkedin.com/in/robertancill/
Twitter: https://twitter.com/thenextidea
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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As an A&D (Architecture and Design) sales representative, your role involves understanding the design process from a unique perspective. You must understand the nuances of aesthetics, functionality, and client preferences each day. Leveraging AI can significantly enhance your days’ outcomes by empowering you to be more productive and appear in the market with a more profound impact. AI tools like Chat GPT and Crystal Knows serve as game-changer, allowing you to expedite vital information that can enhance your marketing and prospecting. With the ability to process data and generate information in seconds, AI enables you to address customer queries, provide design recommendations, and offer personalized solutions promptly and efficiently. Embracing AI in your sales process can be a strategic advantage, optimizing your overall productivity and success in the competitive A&D sales industry.
In this episode, your host, Nicole, shares more about AI that are helpful for any architecture and design sales representative. Tune in and learn how you can leverage these five tools to enhance your creative process and create an amazing customer experience.
Tune in?
Key Highlights from the Episode:
[00:01] Episode intro and what in for you in today’s show
[02:03] Nicole's experience as an A&D sales rep and what she believes reps desperately need
[04:21] How to A.C.E. the customer journey to provide an amazing experience
[06:10] AI tools that A&D sales reps can use to better their sales and creative processes
[07:42] Ways to use ChatGPT as an A&D sales rep
[11:30] AI tool, Crystal Knows and four other tools, and how to use it as a rep to prospect
[16:22] Wrap-up and end of the show
Notable Quotes: As an A&D sales rep, you are always a designer in a different way.As a sales rep, how you appear in the market ties into your brand awareness.AI is a game changer; it can speed up sales processes to a few seconds. Let’s Connect:>> Download the PDF of 5 AI Tools for A&D Reps:Website: ai.thriveindesign.co
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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In today's digital age, using AI is a game-changer for designers. AI tools like Chat GPT and Google’s BARD can help you develop amazing design ideas. These tools combine human imagination with AI's smarts to create groundbreaking inspiration. Whether new to design or a pro, AI lets you push the boundaries of creativity. Join this conversation with JinJa Birkenbeuel and learn how to unlock your imagination with the endless possibilities of AI.
JinJa Birkenbeuel is a highly accomplished serial entrepreneur and visionary leader, currently serving as CEO of Birk Creative. With over 20 years of experience, she is recognized as an award-winning strategist, technologist, and creative executive. JinJa's expertise extends to enterprise brand strategy, creative development, visual identity systems, and the implementation of customer and talent acquisition strategies through social and digital media.
Featured in Fast Company Magazine and Forbes Magazine, she is a trusted thought leader who has played a pivotal role as a collaborating architect of the renowned Google Digital Coaches program, acquired by Grow With Google. JinJa's unwavering commitment to excellence drives innovation and empowers organizations to thrive in today's competitive business landscape.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and a quick bio of today’s guest: JinJa Birkenbeuel
[02:28] What inspired JinJa to start Birk Creative
[06:18] The types of companies JinJa’s agency helps
[09:12] Why JinJa is AI obsessed
[14:00] Common challenges with the AI
[17:22] Contrast between Google’s BARD and Chat GPT
[23:06] JinJa’s design process and the integration of AI platforms
[28:38] JinJa’s predictions on the future of AI
[32:44] The best ways to reach out and connect with JinJa Birkenbeuel
[33:32] Episode wrap-up and calls to action
Notable Quotes: Social media tools are mostly for consumption. We rarely use them for creation. AI tools are available for creation.Chat GGT and Bard do not use the same language model. You will get two different answers for the same thing you ask of both tools.Chat GPT came into operation using a long-time Google invention. AI pushes people to unleash their creative strategic thinking processes to solve problems. Critical thinking leads to creation, and if you can create, you can survive Let’s Connect:JinJa Birkenbeuel
Website: https://www.birkcreative.com
Instagram: https://www.instagram.com/birkcreative/
LinkedIn: https://www.linkedin.com/in/birkcreative/
Linktr.ee: https://linktr.ee/birkcreative
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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The Metaverse world is not as daunting as it may seem and doesn't have to be an eccentric utopia. Rather, it can be an architectural realm where we put our designs and use them in diverse ways. As designers, knowing the meaning and the difference between Metaverse, Digital Twin, AI, and AGI is essential in understanding how we can leverage them to light our creative designs and enhance outcomes within our businesses. Harnessing these tools enables us to gauge human behavior and design a more collaborative environment, ultimately driving positive changes and improving outcomes. In this episode, Erin McDannald shares more about Metaverse, smart buildings, and how you can learn more about human behavior in our built environment.
Erin McDannald is the CEO and owner of Lighting Environments and its sister company, Environments. She has guided clients through the lighting design and construction process for over two decades. Trained as an interior designer, McDannald joined Baldinger in the sales department in 2003 before becoming co-owner in 2009. Under her leadership, the company rebranded to Lighting Environments to reflect the company’s expansion into lighting technology offerings for all built environments.
Now a pioneer for IoT, also known as the Internet of Things, integration, and building in workplace management, Erin is leading today's workforce through powerful digital transformation with an elevated Environment app. Environment is an IoT integrator and software development company offering full-scale adaptable solutions supporting businesses from end to end, from energy to health management. Through every service, Environment elevates physical spaces to allow for cutting-edge interactions and collaborations with the digital twin, metaverse, and beyond.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and a quick bio of today’s guest: Erin McDannald
[02:22] What inspired Erin to pursue interior architecture and a career in interior design
[03:19] Erin's recent inspiration from her role with Environments
[05:02] Environments, what they do, and Erin's specialty
[07:48] A breakdown of the Metaverse, Digital Twins, AI, and AGI
[12:00] How Digital twins are becoming functional
[15:15] Data points for understanding how people are using workplaces
[17:05] How companies can leverage data to design a collaborative work environment
[20:08] IOT and Elevated Environment app and how companies can leverage them
[21:34] Erin's final words on Metaverse, technology, and data
[22:18] The best ways to reach out and connect with Erin at Environments
[22:51] Episode wrap-up and calls to action
Notable Quotes: It’s important for consumers to know the difference between AI and AGI because how we’re feeding AGI these days can be dangerous. We look at data for buildings in two-dimensional and text, but we don’t look at it in a third dimension.A smart building is often attributed to the construction budget, but it goes far beyond the construction budget to the operating budget. The insights that you gain through smart building go way beyond energy.Let’s Connect:Erin McDannald
Website: https://www.environments.tech/
Instagram: https://www.instagram.com/environmentsbyle/?hl=en
LinkedIn: https://www.linkedin.com/company/environments-by-le/
Facebook: https://www.facebook.com/environmentsbyLE/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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AI has found its way into interior design, revolutionizing the way designers visualize and present their ideas. Despite the fears, it’s becoming clear through experiences that AI is not a threat, but rather a tool that can augment your skills and creativity in many areas of the interior design industry. Integrating AI in interior design and design sales can increase productivity, improve accuracy, and enhance client engagement. However, you have to overcome your fears and reservations to leverage AI’s potential. We believe that it can be a supplemental tool to make your work easier and increase your speed as a professional in the industry. By embracing AI and staying abreast of its advancements, you can harness its capabilities to create stunning and innovative spaces as a designer and amazing experiences as a manufacturer to make the specification process easier and more enjoyable.
In this episode, Nicole shed light on AI's positive impact on interior design. Through her experience and conversations with designers and interior product manufacturers, she has witnessed AI making its way into interior design platforms, product designs, and sales processes. By sharing these insights, Nicole aims to help you become more confident in embracing and integrating AI into your daily processes.
Ready to tune in?
Key Highlights from the Episode:
[00:01] Episode intro and a bit about Thrive In Design
[03:24] Season 4 focus theme, Artificial intelligence (AI) and sustainability
[06:16] The definition of AI
[09:46] Using Chat GPT/AI in interior design and Nicole’s experience
[14:03] Thinking about AI integration in three different ways: now, near, and far
[16:35] How AI is coming up in interior design platforms
[19:07] The fear of AI and why it’s not here to take your place
[21:10] Episode wrap-up and calls to action
Notable Quotes: AI is basically taking technology and making your life a little bit easier.Always think of AI as how you can incorporate it into existing processes to speed up your work.AI is not taking anybody’s place, especially in interior design, because our minds are creative, and we were made for this.Don’t fear being obsolete; instead, just embrace AI, learn about it, and incorporate it into your system.Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Do you want to take a leap and develop your product as an interior designer or scale your existing one? Where should you start, and what do you need to do differently from your competitors? Wendy Noory joins us in this conversation to share her story in interior product development and sales, how she started her company, and the trajectory she has taken.
In addition to the several processes required to develop and launch a product, Wendy shares the lessons she learned from international interior companies and how they approach product development and being on the forefront of design trends. This is an amazing conversation to learn how you can implement innovative strategies for your business and collaborate with others in the industry. She also talks about why you need to understand color theory, one of the most important elements in the interior product industry.
Wendy Noory is a creative master planner, CMG member, IIDA Industry Member - Trend/Color Forecasting, Interior Product Development strategist, Brand Refresher, and the founder of Chromatixhue, a woven textile and interior products company for the Architectural and Interior Design community.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and a quick bio of today’s guest; Wendy Noory
[03:09] What inspired Wendy to pursue an education and career in interior design
[06:17] How her interest in interior design has taken an amazing trajectory
[11:07] A quick snippet of Wendy’s own product line and how it came about
[13:33] A product development and launch process from large brands
[16:27] The interior design niche that Wendy’s products are good for
[20:25] How Wendy integrates her knowledge of color into interior design and product development
[23:22] Wendy’s advice to people starting their journey in interior products
[25:29] New and exciting things Wendy is working on in her company in 2023
[26:23] Best ways to reach out and connect with Wendy
[26:50] Episode wrap-up and calls to action
Notable Quotes: Your natural inclinations and passion as a child or teenager are always in line with your purpose in life and business. Color is one of the most important things in interior design, yet it is not well addressed in college interior design programs.Be patient in what you do. It may take time, but it will truly come if you have passion. Being an island in creating an interior product will not take you far. Reach out to others, connect with people who have done what you aspire to, and learn from them. Resources Mentioned:The Color Marketing Group: https://colormarketing.org/Let’s Connect:Wendy Noory
Website: https://www.chromatixhue.com/
Instagram: https://www.instagram.com/chromatixhue
LinkedIn: https://www.linkedin.com/in/wendynoory/
Facebook: https://www.facebook.com/chromatixhue
Personal Instagram: https://www.instagram.com/wendy_noory/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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