Episodes
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Establishing yourself as an artist and making a living from your work requires more than just talent. It involves setting clear goals, perfecting your craft, getting your work out there, and consistently producing high-quality designs. As an artist, understanding the possibilities in your niche is the key to making connections, closing deals, and opening doors to new opportunities and collaborations. Dedication to mastery and staying current with industry trends is essential for growth and relevance. Ultimately, the journey to becoming a successful artist is one of perseverance and passion, where continuous learning and adaptation pave the way for sustainable success.
In this episode, Norman Wyatt Jr. shares his journey from early artistic inspirations and pivotal career moments to his latest ventures, offering valuable tips for artists and designers. With over two decades in the home decor industry, Norman, an artist and designer from Virginia, draws inspiration from the natural beauty of his surroundings. His diverse portfolio includes misty coastal scenes and abstract earthy landscapes. In 2017, he launched his own brand, Norman Wyatt Home, and recently partnered with Stylecraft to launch a complete lifestyle collection featuring wall decor, lamps, furniture, mirrors, pillows, and accessories.
Ready to tune in?
Key Highlights from the Episode:
[00:01] Intro and a bit about our guest, Norman Wyatt Jr.
[02:30] Norman’s journey and what inspired him to become an artist
[04:32] How to turn art into a business and a source of income
[08:26] The difference between a licensing and a publishing deal
[13:00] Norman's lifestyle collection and how he brought life to his sketches
[17:39] The challenges Norman faced in launching his lifestyle collection
[20:21] Norman's goals and target audience for his lifestyle brand
[23:45] What next for Norman Wyatt Home Decor
[28:41] One recommendation from Norman for artists and designers
[34:16] How to reach out and connect with Norman
[37:23] Wrap-up and end of the show
Notable Quotes: Success starts with faith and believing it’s possible.Never stop creating; keep creating to add more products to your collection.Whatever you can see in your mind, you can bring it to life.Once you understand the possibilities, then it’s a matter of making the connections and the deals happen.Once you perfect your art, you have to show it; if no one can see it, no one knows what you offer. Visualize and dream of where you want things to go and what you believe is possible.Let’s Connect:Norman Wyatt Jr.Website: https://normanwyatthome.com/
Instagram: https://www.instagram.com/normanwyattjrartist/
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Maximizing a product launch with guerrilla marketing in the interior product design industry involves leveraging creative, innovative, and low-cost strategies to generate buzz and engage potential customers. By employing unconventional methods such as street marketing, ambient marketing, experiential marketing, viral marketing, and stealth marketing, you can capture the attention of your target audience and create memorable experiences. These tactics not only draw interest but also amplify the impact of your campaign. The key is to think outside the box, being creative, innovative, and resourceful, to ensure that your marketing efforts resonate with your audience and leave a lasting impression, all without requiring a large budget.
In this episode, Nicole dives into the world of guerrilla marketing, exploring how these techniques can be applied specifically to interior product design. She shares practical tips and strategies, and breaks down a compelling case study of an ingenious guerrilla marketing campaign she witnessed at NeoCon. This case study highlights the power of innovative marketing tactics and demonstrates how you can adapt these approaches to make your product launch stand out.
Whether you're an interior designer, product manufacturer, or marketing enthusiast, this episode offers valuable insights into making the most of your marketing budget and creating a lasting impact in the minds of your audience. Ready to tune in and transform your product launch with guerrilla marketing?
Key Highlights from the Episode:
[00:01] Intro and what in for you in today’s show
[05:03] What guerilla marketing is and how it works
[05:43] Four (4) key characteristics of guerilla marketing
[08:21] The benefits of guerilla marketing
[09:03] Advantages of guerilla marketing over traditional marketing
[11:34] Five (5) types of guerilla marketing
[12:24] What Momentum did for an epic guerilla marketing at NeoCon
[27:07] Guerilla marketing ideas to implement in your brand
[29:48] Wrap-up and end of the show
Notable Quotes: You must be creative and innovative when thinking of guerilla marketing.Guerilla marketing has a high impact on memorabilityGuerilla marketing is budget-friendly, especially for small businesses If you don’t know who your target audience is, it’s going to be hard to set measurable goals. Let’s Connect:Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Missing episodes?
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When it comes to floor covering, innovation and quality are paramount. As the demand for aesthetically pleasing, sustainable, and durable flooring solutions grows, designers must stay ahead by understanding market trends and customer preferences. Embracing new materials and technologies, such as eco-friendly and recycled products, can set products apart in this competitive field. Building strong client relationships and maintaining a commitment to excellence and customer service are also essential for long-term success. By continuously evolving and adapting to the ever-changing landscape of interior design, you can establish yourself as a leader in the industry.
In this episode, Reade Palmer shares his journey in the flooring industry, highlighting the importance of innovation and quality in floor covering and how understanding market trends and customer preferences has been crucial to his success. Reade Palmer is the founder and CEO of Hero Flooring. Reade began his career in the contract covering industry 24 years ago, gaining extensive experience across major markets, including Philadelphia, Washington DC, Miami, Los Angeles, and Las Vegas. In 2008, he founded Sustainable Services, a successful independent rep group in Florida.
Building on this success, Reade launched Hero Flooring in 2015. Hero Flooring has quickly become a national brand known for its high-performance floor covering. The company is dedicated to providing innovative, sustainable, and durable flooring solutions for both residential and commercial spaces. With a focus on quality and performance, Hero Flooring products are designed to withstand heavy use while maintaining their aesthetic appeal. Under Reade's leadership, Hero Flooring has established itself as a trusted name in the industry, known for its commitment to excellence and customer service.
Ready to tune in?
Key Highlights from the Episode:
[00:01] Intro and a bit about our guest, Reade Palmer
[02:02] What drew Reade to interior products and how his journey has evolved
[03:36] Reade notions of what floor covering was prior to getting into it
[07:01] How Reade's diverse market experience shaped his product development
[09:35] What inspired Reade's entrepreneurial journey
[13:05] What Hero Flooring is all about and its innovative products
[16:49] The Nike Grind partnership and its flooring differentiating factors
[18:58] Using products that have recycled tires Vs. Nike Grind
[21:07] Reade’s selling model and how it has benefited Hero Flooring
[24:50] Reade’s innovation aimed to get designers excited about his brand
[28:38] What next in the Hero Flooring product development pipeline
[30:26] Reade’s advice to aspiring entrepreneurs in the flooring industry
[31:24] Wrap-up and end of the show
Notable Quotes: We will always walk on a floor as long as we’re alive.Each market is different, and you have to learn to navigate the politics and preferences of your market. The most successful sales rep have a specific core that drives their business.Friends love working with friends; the most successful sales are with clients who become friends.If we can humanize the sales experience, it will be more enjoyable for both the designer and the user. Let’s Connect:Reade PalmerWebsite: https://heroflooring.com/
LinkedIn: https://www.linkedin.com/in/reade-palmer-ba20559/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Did you know that trade shows can be your next big breakthrough in the interior design industry? These events serve as dynamic platforms for designers to display their latest creations, innovations, and trends to a captivated audience of potential buyers, collaborators, and industry influencers. Trade shows provide an unparalleled opportunity for designers to network, gain inspiration, and stay updated with the latest industry developments. By attending these events, you can present your products in a tactile and visually engaging environment, which is crucial for making a lasting impression on potential clients and partners. Participating in trade shows can be a strategic move to boost visibility, attract new business, and build strong relationships.
In this episode, we discuss the importance of trade shows, how to make data-driven decisions at every touchpoint, and the secrets to success in luxury and commercial design with a special guest, Lauren Henley McKinnon. With over 20 years of experience in the architectural and interior design industry, Lauren has an impressive portfolio, having worked with industry giants like Williams Sonoma, Phillip Jeffries, Formica, and prominent commercial Steelcase dealerships. Her extensive experience spans countless luxury brands through showroom representation. As an expert in top sales performance, client services, and project management, Lauren is here to share invaluable insights on how to elevate and grow your brand.
Ready to tune in?
Key Highlights from the Episode:
[00:01] Intro and a bit about our guest, Lauren Henley McKinnon
[02:20] Lauren's journey in interior design and transition to consulting
[03:44] What sparked Lauren's interest in sales and interior design
[11:06] About Henley McKinnon Consulting and what they offer
[15:18] Key essential steps for preparing for a trade show
[22:25] Data-driven decisions for different tradeshow touchpoints
[26:15] Innovative strategies to help you stand out in trade shows
[33:26] The dos and don’t of trade show follow-up
[37:04] Lauren's parting words on creativity and strategy
[38:37] How to reach out and connect with Lauren
[38:59] Wrap-up and end of the show
Notable Quotes: Marketing is not just about the benefits of the product but also about its transformations.People are very visual; they see before they hear anything.You can't just do canned marketing after a trade show; you need to personalize.If you don’t make a new call to action after serving your customers, your connection will die. Personalized connections and follow-ups are the ones that keep the momentum of the project going. Success is a blend of creativity and strategy.Let’s Connect:Lauren Henley McKinnonWebsite: https://www.henleymckinnon.com/
LinkedIn: https://www.linkedin.com/in/lahenleymckinnon/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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When starting a new interior product development process, knowing what colors and trends are happening is crucial. This ensures that the products and experiences you bring to market resonate with consumer preferences and generate maximum value. Staying up-to-date with current trends allows you to create designs that feel contemporary and relevant, meeting the aesthetic and functional demands of today's market. Colors play a significant role in influencing consumer emotions and decisions, making it essential to choose palettes that align with prevailing tastes and themes.
In this episode, Stacy Garcia shares tips on innovative forward-thinking, the difference between a fad and a trend in interior product development, and strategies for incorporating the latest trends and colors to enhance the appeal and marketability of your products, capture consumer interest, and drive sales.
Stacy is a successful serial entrepreneur and founder of LebaTex, a distinctive commercial textile supplier, and Stacy Garcia Design Studio, a product design and licensing firm. With her established brands—Stacy Garcia New York, Stacy Garcia Blue Label, Stay By Stacy Garcia, and Stacy Garcia Home—this internationally renowned designer has partnered with some of the world's leading manufacturers to create products that span from floor to ceiling for resorts, hotels, and homes all over the world. As a forecasting and design expert, Stacy serves as a chair holder of the Color Marketing Group, the International Association of Color Professionals. She was voted one of the 10 leading voices in the hospitality design industry and honored by ASID for design excellence. Her work has been featured in Interior Design, Boutique Design, Luxe, Architectural Digest, and Traditional Home.
Ready to tune in?
Key Highlights from the Episode:
[00:01] Intro and a bit about our guest, Stacy Garcia
[04:00] Stacey’s journey and what inspired her to get into interior design
[08:01] How Stacey built and grew successful brands from ground up
[11:58] What propelled Stacey to where she is today
[13:31] The difference between selling and licensing your art collection
[20:00] 2 lessons that has helped Stacey in her entrepreneurial journey
[22:12] Where Stacy draws inspiration and information for predicting trends
[23:53] Economic drivers and how they impact consumer preference
[28:07] How Stacy sees the color evolving and impacting product development
[31:25] How to distinguish a fad Vs. trend
[32:44] Tips on how to secure and maintain licensing deals
[36:26] Stacy’s 3 years roadmap and what she has on the horizon
[38:51] Wrap-up and end of the show
Notable Quotes: When you make that leap to go out on your own, you just need one paying client and you’re in business.The only time when business ceases to exist is when you decide to quit; you are the engine behind it.Don’t be fixated on the No, it has been blocked for a reason, keep going and the right yes will come.Every no gets you closer to your yes.The hardest balance is in the timing of collection development and making sure you are ahead enough.Knowing what trends are happening helps you bring products and experience to market that generate the most value to the consumer. Let’s Connect:Resources Mentioned:Color Marketing Group: https://colormarketing.org/
Stacy GarciaWebsite: https://www.lebatex.com
LinkedIn: https://www.linkedin.com/in/stacygarcia
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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We are so excited to kick off Season 6 of this podcast! This is a solo episode led by Nicole Lashae Ben, the founder of Thrive In Design. She is sharing insights from her tradeshow explorations in 2024 so far.
Are you looking to stand out at your next trade show by creating an engaging and memorable experience for your audience? Every successful interior product brand understands the power of effective brand storytelling, collaborating with artists and designers, and establishing signature events both within and outside the trade show. Attracting and leaving a lasting impression on designers is not just about having a visually appealing booth; it's about creating a unique in-booth or exclusive out-of-conference experience. In addition, by integrating diverse artistic perspectives, you can create a dynamic and immersive experience that sets your brand apart and ensures your presence is unforgettable.
In this episode, we discuss the latest updates on Thrive In Design, what to expect in Season 6, and three strategies that successful interior product companies are implementing that every brand should adopt. Tune in to discover how these tactics can help you elevate your brand, make a lasting impression, and stay ahead of the competition.
Key Highlights from the Episode:
[00:01] Introduction to the show
[01:21] Exciting Updates and Achievements at Thrive In Design
[07:56] Season 6 Sneak Peek: What to Expect
[09:18] Three Strategy Trends for Manufacturers
[10:56] #Artist and Designer Collaborations in Product Development
[12:38] How Two Brands Are Excelling with Artist Collaborations
[18:13] #Effective Brand Storytelling in a Trade Show Booth
[20:56] What Brands Are Doing in Storytelling to Stand Out
[23:06] #In-Booth and Out-of-Conference Events
[28:31] A Quick Recap of the Show
[30:12] Wrap Up and End of the Show
Notable Quotes: You don’t necessarily have diversity in design if you have the same team designing your product every year.If you want to stand out, you need an artist or designer collaboration to bring a diversity of perspectives and something fresh to you. Establishing your staple event that people are going to know you for in every tradeshow will make you unforgettable. Let’s Connect:Resources MentionedSeason 5 Episode 7; https://thriveindesign.podbean.com/e/s5-e7/
Season 5 Episode 9: https://thriveindesign.podbean.com/e/s5-e9/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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In today's competitive market, establishing a strong brand identity is paramount for any interior product company. Your firm's library presence remains a cornerstone, offering a tangible representation of your brand's values and offerings. Telling your story through printed marketing materials is pivotal in shaping your brand narrative. It provides an opportunity to weave a compelling brand narrative that resonates with your audience. From highlighting your brand's origins and values to showcasing your unique selling points, every element of your printed material should contribute to creating a cohesive and memorable brand presence.
In this episode, your host, Nicole, shares more about storytelling, the importance of design firms' library presence, and how to effectively leverage printed marketing materials to create a compelling brand narrative that leaves a lasting impression in the minds of your target audience. We will also discuss how to include a digital experience into your brand presence of a library.
Tune in?
Key Highlights from the Episode:
[00:01] Episode intro and what in for you in today’s show
[02:23] Why design firm libraries are getting smaller
[03:31] Why firm library presence for your brand is important
[04:11] New product launching and how to incorporate them into libraries
[05:15] How to tell your brand story through printed marketing materials
[05:23] Creating compelling visuals
[06:46] Having a narrative in your copywriting
[07:37] Showcase your brand's personality
[09:58] Integrating Visual Hierarchy
[10:29] Incorporating interactive and digital elements
[14:53] Wrap-up and call to action
Notable Quotes: Having your firm library presence at the top of the line is still very important for your interior product company. It’s so important to make sure that the narrative in your marketing materials is telling your brand's value, mission, and unique selling point in a concise, impactful way.Let’s Connect:Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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In a world where consumers crave authenticity and connection, building a personal brand allows you, as an A&D rep, to establish trust, credibility, and influence within the industry. By being true to yourself and letting your unique perspective shine through sharing your story, expertise, values, and passion, you can position yourself as a thought leader and enhance your credibility and influence within the industry. Building a personal brand online empowers you to stand out in a crowded digital landscape, cultivate meaningful connections, and unlock new opportunities for business, growth, and success. An online presence is essential in today's digital landscape, and Stephanie Schwab, CEO of Crackerjack Marketing, offers invaluable guidance on navigating this dynamic terrain.
As the CEO of Crackerjack Marketing, Stephanie creates engaging digital marketing programs for exuberant lifestyle, tech, and education brands. Over the last 21-plus years, Stephanie has focused on social media, content marketing, and influencer marketing, blending management consulting best practices with agency creativity. She has worked with well-known brands, including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott. Stephanie’s teams have been honored with social media industry awards, including a Ragan PR Daily, WOMMIE, PRNews Platinum, and OMMA awards.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Stephanie Schwab
[02:46] Stephanie's journey in the digital marketing space
[05:37] How B2B teams' marketing has evolved with the changing platforms
[06:57] Strategies for building thought leadership on LinkedIn
[09:34] How to build your personal brand presence online
[12:52] Success stories on how LinkedIn can generate leads and drive sales
[14:23] How Stephanie combines management, marketing, and agency creativity
[17:05] What is a social media strategy, and why it’s important
[19:51] Trends in digital marketing that Stephanie is excited about
[21:29] When and how to spend on digital marketing
[22:09] The best ways to connect with Stephanie
[23:21] Wrap-up and end of the show
Notable Quotes: People buy from people; people don't buy from nameless and spaceless companies. Posting one time on Instagram or LinkedIn is not going to pull anybody to you.Social media is not a one-and-done thing; you have to sustain it. Create content that is value-filled, engaging to your readers, and makes them want to answer a question or talk back to you.If sales are great, there is nothing you should be doing more important than spending money on marketing.Connect with Stephanie SchwabWebsite:https://crackerjackmarketing.com/
LinkedIn: https://www.linkedin.com/in/stephanieschwab?originalSubdomain=es
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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In order for your interior product brand to achieve success, there needs to be five main areas of focus. These areas, known as touchpoints, include your showroom, firm library presence, events, product presentation, and the role of your sales representatives. Product presentations are particularly crucial because they distinguish your products from others in the market.
Revamping your product presentation is crucial for interior product companies as it directly impacts their ability to stand out in a competitive market and attract clients. With design trends evolving rapidly and consumer preferences shifting, presenting products in a fresh and compelling way is essential for staying relevant and appealing to target audiences. Additionally, an innovative and visually engaging product presentation can effectively communicate the value and unique features of each product, ultimately increasing client interest and driving sales.
In today's dynamic design landscape, investing in the revamp of product presentations is not just beneficial—it's imperative for companies looking to thrive and succeed in the industry. Nicole will share practical tips for improving your product presentations in this episode. She will discuss how you can use ChatGPT to generate various online and offline product presentation ideas. However, it is important to use these ideas cautiously because they are generic. You will need to adapt them to fit your business's specific needs. Thrive In Design is available to help you if you are struggling with strategies.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our previous discussions of the season
[02:28] The 5 touch points your interior product brand should focus on
[03:01] The product presentation and it’s hidden magic
[04:30] Using ChatGPT for ideas on online product presentations
[08:02] Visual storytelling to ensure your presentation follows a visual flow
[08:55] Utilize multimedia such as product demos, virtual tours, and customer reviews
[10:38] Tailoring your story to resonate with your online audience
[11:47] Creating consistent branding
[12:33] Offline product presentation ideas and how they differ from online
[15:32] A case study on the power of effective product presentation
[17:50] Indicators that you need help with product presentations
[18:46] Episode wrap-up and calls to action
Notable Quotes: In your product presentation, consider using online polls and Q/As to keep your audience engaged because of their limited attention span. Always avoid unnecessary details and focus on the most impactful aspects of your product story. Constantly tailor your story to resonate with your online audience. At the end of the day, your brand story is important, but people buy from people in this industry.Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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When an interior product brand works with Thrive In Design, they often come with the same question: "How can I make my brand story cohesive across platforms and have an online and offline strategy?" It's important to emphasize the significance of having a consistent brand story across various platforms. Companies need to understand that their brand expansion is directly correlated to telling a consistent story and the experience a designer has with their interior product brand.Consistency in branding creates trust and recognition among customers. When consumers encounter a brand message that is consistent across different platforms, it reinforces the brand's identity and values. This consistency builds credibility and loyalty, ultimately leading to increased sales and brand growth.Thrive In Design specializes in helping companies develop and maintain a cohesive brand story that resonates with their target audience. By crafting a unified brand narrative and implementing effective online and offline strategies, companies can enhance their market presence and drive success in the competitive interior product industry.
Here are some scenarios that indicate your company might be a good fit for Thrive In Design's services:
Scenario 1: Established interior product companies that previously focused on custom products and are adding a collection to their line. Scenario 2: Companies with strong leadership and skills but who need someone with a business-oriented mindset. This includes understanding different U.S. markets, identifying the best market focus, and developing effective strategies for each.Scenario 3: Established interior product companies from other countries seeking to expand into the U.S. market.Scenario 4: Companies relying on outdated sales methods.In this episode, Nicole discusses these scenarios and explains why now is the time to focus on storytelling (and hire Thrive In Design). She discusses how to leverage both online and offline strategies effectively.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our previous discussions of the season
[02:26] Notable 2023 milestones to finding the right niche at Thrive In Design
[03:20] Scenarios of interior product companies that work with Thrive In Design
[03:38] Companies that are pivoting from custom products to collections
[04:52] Companies in need of someone with a business and strategic mindset
[06:10] International companies with a desire for US expansion
[07:07] Companies with an old-school way of selling
[09:02] Why you must understand Thrive In Design’s beliefs before working with the team
[10:09] What to consider before launching a successful interior product company in the US
[14:33] A quick story of case study
[18:00] Why your marketing strategy should not be theoretical, but from research
[21:10] The bottom line of expected ROI
[23:06] Episode wrap-up and calls to action
Notable Quotes: Research is the cornerstone of all your work as an interior designer. Your marketing strategy for an interior product company should not be theoretical but should come from your research. Your ROI in business is linked to your sales strategies.Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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People remember how you made them feel, not just what you sold. This means they will remember your brand beyond the transaction. However, a brand is not just a logo or website color. It is the emotional experience people have with your business. But how do you create a memorable experience? How do you make clients feel the emotions and choose your brand repeatedly? To do this, you must consider storytelling and shift from a business mindset to a brand mentality.
Ericka Saurit, who joins us in today’s episode, emphasizes the power of storytelling in building a brand. She highlights that you must clearly explain your offer and consistently tell your clients why they should choose you over others. In this episode, you will learn the strategies and skills that make your story stand out and emotionally connect with clients.
Ericka Saurit is the Founder of Saurit Creative and the Marketing School for Creatives. As a designer and marketer, she has witnessed the transformative power of compelling storytelling across businesses of varying scales, from design firms and manufacturers to global tech companies and burgeoning D2C startups. Ericka has observed firsthand how brands with a clear and concise narrative consistently outshine their competitors with inconsistent messaging.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Ericka Saurit
[02:30] Ericka’s backstory and journey into interior design
[08:05] The shift from college to your interior design sweet spot
[09:46] How she has been able to merge her passions and storytelling strategies
[14:00] The difference between being a brand vs. a business
[18:55] The E3 brand marketing framework to make your clients come back
[28:22] Interior designers Ericka has worked with to grow their business with storytelling
[33:27] Some of the memorable projects Ericka has worked with clients
[36:53] How Ericka practically communicates with her clients
[40:07] How she keeps on trend with the changing business landscapes and technology
[42:33] What she’s currently working on at her company: Marketing School for Creatives
[45:42] Other best ways to connect with Ericka
[46:20] Episode wrap-up and calls to action
Notable Quotes: You’ve got to show your best work, communicate to clients with a story that makes them lean in, and simply be a brand. A brand is not just about your website's logo or colors. It’s how people feel when they think about what you offer. Before you market anything, products or services, you have to clearly, confidently, and consistently articulate to people what makes you different.Building a brand with an ideology and not based on a style will free you up to do anything you want.AI is a trend and just a tool that will not, anytime soon, replace what a creative person can do.Connect with Ericka SauritWebsite: https://sauritcreative.com/
Educational Website: https://www.marketingschoolforcreatives.com/
Instagram: https://www.instagram.com/sauritcreative/
LinkedIn: https://www.linkedin.com/company/saurit-creative
Facebook: https://www.facebook.com/SauritCreative/
Pinterest: https://www.pinterest.com/SauritCreative/
Brand Audit: https://marketingschoolforcreatives.mykajabi.com/brand-audit
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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What is the story behind your interior product brand, and do you know why it is important to your audience? Every brand has a story to tell, and understanding and articulating your brand story is crucial for connecting with your audience on a deeper level.
Brand storytelling is the key to cutting through the noise in a crowded marketplace, where distractions abound and attention spans are fleeting. Your brand story, whether conveyed online or in person, serves as a beacon, guiding customers through the clutter and leaving a lasting impression.
Whether it's the humble beginnings of your brand story, the solutions and value you offer, or the vision for the future, making it compelling, relevant, and unforgettable can help you build a loyal customer base and distinguish yourself from the competition, regardless of your style.
In this episode, your host, Nicole, shares more on brand storytelling in interior product design to help you create a compelling brand story that will not only differentiate your brand from its competitors but also help you cut through the noise.
Let's dive in!
Key Highlights from the Episode:
[00:01] Intro and what’s in for you in this episode
[03:43] Nicoles’s story and elevator pitch for her brand
[05:01] Why you need to get clear on your story and how you share it
[08:30] Storytelling and why it is relevant to your interior product design
[10:24] 3 storytelling strategies to maximize visibility, profit, and impact
[17:49] 3 things to prioritize when telling your brand story
[18:47] Storytelling key points from The Art Of The Tale
[23:03] Lessons from a Mirror Company on the importance of storytelling
[26:02] Your season 5 first homework on your brand storytelling
[27:44] Wrap-up and end of the shoe
Notable Quotes:
Storytelling is a way for your brand to engage with your audience on a deeper level.Your story gives your audience reasons to buy your product or service, and it should be consistent across all platforms.Storytelling is a must-have, not a nice to have because it can maximize your visibility, profit, and impact.When we think, we think in stories, and they should be a priority for your company.We usually don’t remember things unless they are tied to stories.Resources Mentioned
3 Reasons Why Brand Storytelling Is The Future of Marketing: Forbes Article: https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/?sh=2019e4c455ff
The Art Of The Tale by Steven James: https://www.amazon.com/Art-Tale-Audience-Organization-Storytelling/dp/1400233119
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Creative design is the cornerstone of creating outdoor experiences that leave a lasting impression by elevating ordinary spaces into extraordinary works of art. Drawing inspiration from the ambiance and fostering creative collaboration allows each space's unique characteristics to guide our design journey. Collaboration in outdoor design is pivotal as it enables us to blend individual visions, technical know-how, and creative flair to breathe life into outdoor spaces. This not only enhances innovation but also ensures that the final design reflects the desires and needs of the people who will inhabit and enjoy the space in the long run.
In this episode, Steve Griggs from Steve Griggs Designs shares more about outdoor design, how to elevate your creative design game, and the principles of turning ordinary spaces into extraordinary art. Steve at Griggs extends beyond his design prowess. He is a two-time recipient of the Inc. 5000 Award, a testament to his passion, dedication, and impact. He started with the wheelbarrow, working tirelessly to build his business from the ground up.
Today, Steve is the go-to expert for landscape design, swimming pools, and outdoor entertaining spaces. One of Steve’s remarkable qualities is his approach to design. He doesn’t impose cookie-cutter designs. Instead, he collaborates closely with clients to understand their unique vision. His work extends beyond traditional landscaping to reinventing and renovating urban spaces and designing luxury homes and communities.
As the best-selling author of "Straight Dirt: New York City's Premier Designer Tells It Like It Is," he shares insider secrets of working effectively with landscape designers and contractors.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Steve Griggs
[03:10] Steve’s passions and journey in becoming a premier landscape designer
[04:41] How being in the public eye influenced Steve’s designs and projects
[05:50] Steve’s design process and how it’s different from what is on TV
[07:01] Things Steve has to get his clients to understand in the design process
[08:00] Key principles of turning ordinary spaces into extraordinary works of art
[10:50] How Steve approaches collaboration in his design process
[13:02] Timely elements that Steve incorporates in his design and how he balances
[13:44] Projects Steve has worked on in his 40 years career
[14:34] Steve’s most memorable projects that posed unique challenges and how he overcame
[16:20] Misconception Steve has encountered in landscape and design
[17:57] How Steve integrates environment-friendly practices and materials in his projects
[20:03] Steve’s advice to aspiring designers looking to build successful careers in business
[21:46] How to reach out and connect with Steve
[22:03] Episode wrap-up and calls to action
Notable Quotes: Always try to draw inspiration from the job site and the ambiance itself. No one knows everything, no matter how long they have been doing it, and that’s why we collaborate. We are the orchestrators, and when we collaborate with the homeowner, we get their vision and unique desires. Creative design is a business; you need to treat it like one, so get your art together, be organized, focus, and make money to be around for a long time.Resources MentionedSteve Griggs’s Books: https://www.amazon.com/Straight-Dirt-Premier-Landscape-Designer/dp/1948261073
Connect with Steve GriggsWebsite: https://stevegriggsdesign.com/
Instagram: https://www.instagram.com/stevegriggsdesign/?hl=en
LinkedIn: https://www.linkedin.com/public-profile/in/stevegriggsdesign/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Waterfront infrastructure refers to the systems and structures built along the edges of bodies of water to serve various purposes, such as transportation, recreation, flood protection, habitat restoration, and economic development. Despite the significant opportunities, waterfront infrastructures are not immune to a unique set of challenges. Architects and designers must consider resiliency and sustainability.
Waterfront areas are vulnerable to flooding, erosion, and other natural hazards. Architects and designers need to employ materials and construction methods that can withstand these challenges. They also must consider the impact of climate change and design for rising sea levels and more extreme weather events. Regarding sustainability, waterfront development should be executed in a way that protects the environment and minimizes the impact on natural resources.
In this episode, we are joined by Dena Prastos, a visionary professional with expertise in waterfront architecture, civil engineering, futurism, climate adaptation, entrepreneurship, and innovative thinking. As the founder and CEO of Indigo River, a pioneering transdisciplinary design firm led by women, she spearheads progressive initiatives in waterfront architecture, resilience, and climate adaptation. Renowned as a leading authority in New York Harbor and beyond, her firm excels in seamlessly transcending boundaries to address climate challenges through innovative waterfront solutions. Indigo River is dedicated to guiding and overseeing projects from inception to completion, including construction and ongoing operations.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Dena Prastos
[01:59] Dena’s journey and what inspired her to start Indigo River
[05:00] The growth journey of Indigo River since its inception
[06:45] Dena’s creative process in the Indigo River
[09:58] A breakdown of one of Dena’s most memorable projects
[12:09] How to stay informed and innovative on climate change as a designer or architecture
[16:46] The role of sustainability in her design world
[18:37] Key collaborations that have shaped Dena’s work
[24:54] The future of Indigo River
[26:12] Episode wrap-up and calls to action
Notable Quotes: Sustainability goes hand in hand with resiliency. Sustainability is man’s impact on the planet, while resiliency is nature’s impact on humankind. By default, working on the waterfront is one of the most vulnerable topographies to climate change, rising sea levels, and flooding. Before approaching any waterfront infrastructure project, you must do thorough due diligence. You must understand different underlying site conditions and natural weather patterns of the area.Connect with Dena PrastosWebsite: https://www.indigoriver.com/
LinkedIn: https://www.linkedin.com/in/denaprastos/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Integrating sustainability in the design industry is not merely a trend but a fundamental shift towards responsible and conscious practices. Design, at its core, influences how we interact with the world, and incorporating sustainable principles into this process is the key to a positive environmental and social impact. From material selection to production processes, designers play a crucial role in shaping a more sustainable future.
Beyond reducing environmental impact, sustainable design also encompasses social responsibility, sustainable labor practices, and promoting diversity and inclusion. In this episode, Sarah shares her journey and passion for sustainability, sustainable sourcing, renewable energy, the link between social impact and sustainability, and the future of sustainability in the design industry to help us enhance our resilience and efforts in sustainability.
Sarah is the Global Sustainability Director at Milliken, where she plays a pivotal role in catalyzing transformative change by integrating sustainability into operations spanning industrial, manufacturing, NGO, and government sectors. With a keen focus on mitigating risks and fostering cross-functional collaboration, Sarah excels in building strategic relationships with senior leadership and partners to drive Environmental, Social, and Governance (ESG) performance. Her passion lies in reshaping perspectives on material inputs and advocating sustainable and responsible agendas for manufactured products.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Sarah Enaharo
[01:51] What inspired Sarah to pursue a career in sustainability
[03:48] Sarah’s day-to-day role as a Global sustainability director at Milliken
[04:37] Transparency and material health trends and technology
[06:28] Breaking down and implementing sustainability in interior design
[08:48] What sustainable sourcing is in an organization
[10:18] Renewable energy and how it’s linked to sustainable sourcing
[12:08] How sustainability promotes justice and social impact
[15:18] How we can incorporate sustainability into our processes
[17:07] Blindspots interior product companies have when integrating sustainability
[19:48] Adopting sustainability into your processes and turning it into profitability
[20:56] Sarah’s hopes for sustainability in the design industry now and in the future
[23:08] Where to learn more about Sarah and Milliken's sustainability efforts
[23:18] Episode wrap-up and calls to action
Notable Quotes: Sustainability is personal; we have to look internally at how we can reduce our consumption, reuse, and recycle. Looking for sustainable sourcing means you are sourcing responsibly and being a good steward of the environment.To make sustainability visible and understandable for people, start where they are and make it relatable. Sustainability is a journey, and gaining a firm understanding of greenhouse gas emissions is the first step in mitigating climate change.The design industry has the power to change and help mitigate climate change based on the decisions it makes regarding building materials.Resources Mentioned:Milliken CSR report: https://www.milliken.com/en-us/sustainability/reporting
Connect with SarahLinkedIn: https://www.linkedin.com/in/sarah-robinson-enaharo-msc-755b9113/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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AI is an amazing revolution for the interior design industry. The old ways of doing things are long gone, and embracing this new normal is inevitable. Interior product companies that have integrated AI are making massive strides, but they don't merely ask for ideas and implement them blindly. This is because AI will only provide generic strategies and ideas based on the general industry, not your specific product company or location, as we shall demonstrate in this episode. You will realize that you cannot entirely rely on Artificial Intelligence without practical consultancy and coaching.
Since we all know that customer experience determines the success or failure of an interior product design company and its designers, we will use the showroom experience to ask CHATGPT to provide us with online and offline strategies and tips for improvement. Are you curious to see the magic? Hit that play button now!
Key Highlights from the Episode:
[00:01] Episode intro and why you need to listen to the episode with Melissa Marsh
[02:37] Why using AI is becoming inevitable in what we do
[04:35] CHATGPT experimentation on ways to improve customer experience
[06:15] The 5 touch points for an exemplary customer experience
[10:02] CHATGPT prompt
[12:41] Offline strategies that ChatGPT shares
[14:12] Weaknesses in those AI recommendations
[15:27] Online strategies provided by AI from the experimentation
[19:28] The missing pieces in the CHATGPT response
[20:26] How to fix the shortcomings with Thrive in Design consultancy
[21:40] Episode wrap-up and calls to action
Notable Quotes: For artificial intelligence to be intelligent, it first needs human intelligence.To improve your awareness and revenue for your interior design company, you have to be in tune with the customer experience of designers. Good customer experience equals more brand awareness and more revenue.Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Integrating Artificial Intelligence (AI) into design and architecture marks a transformative leap into a future where innovation meets efficiency. AI's impact is profound, streamlining the design process by analyzing vast datasets, predicting trends, and generating design possibilities in a short amount of time. The evolution of AI and its effective integration into the design processes with clients requires intelligence as a foundation for processing accurate and relevant data.
In this episode, Melissa Marsh shares more about AI, its intersection with real estate and interior design, and how they leverage it in their processes with clients. Melissa's pioneering work underscores the potential of AI, where data-driven insights guide decisions in crafting spaces that respond to aesthetic considerations and align with the needs and behaviors of the occupants.
Melissa is the founder and executive director of PLASTARC, a social research workplace innovation in real estate strategy consultancy. Her work leverages the tools of social science and business strategy to help organizations make more data-driven and people-centric real estate decisions. Melissa combines quantitative and qualitative social science research with architecture expertise and is dedicated to shifting the metrics associated with the workplace from sq ft and inches to occupancy satisfaction and performance. This holistic approach enables PLASTARC to recommend evidence-based interventions that make the built environment more people-centric and responsive, promoting individual wellness and business success.
Let's jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a bit about our guest, Melissa Marsh
[02:38] Melissa's journey in work experience design and change management
[06:19] PLASTARC and how it serves real estate and collaborates with the design industry in its work
[08:34] How Melissa collects data, contextualizes it, and makes it actionable for clients
[12:17] Melissa's first introduction to the AI and her hesitant and excitement
[17:12] How Melissa has been leveraging AI in her processes with client
[21:01] Challenges with AI in the world of design and architecture
[23:29] What you need to consider when it comes to ethics with AI
[27:16] The evolution of AI and its intersection with real estate and interior design
[32:02] Integrating AI in product design and personalization in mass customization
[34:57] Episode wrap-up and calls to action
Notable Quotes: The number one energy leak in buildings is human behavior.To design better buildings, we have to understand people and the human operating system. The problem with AI for the real estate industry is that we need intelligence first.AI is just data processing, so if we don’t have the data on what the desirable condition is, then we don’t have the foundation to inform the data processing. Giving people information and feedback about their physical and digital space experiences helps the transformation and change journey.Connect with Melissa MarshWebsite: https://plastarc.com/
LinkedIn: https://www.linkedin.com/in/melissaemarsh/
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Welcome to Season 5 of Thrive in Design! As we celebrate this milestone, we delve into some of the hot topics covered in Season 4. AI and sustainability were our main focus in 2023 within the interior design sphere, and their significance will only grow in 2024.
Interior designers often express concerns about AI replacing their creativity and altering various roles in the industry. However, from our previous conversations and this season's discussions, you'll come to realize that AI is not something to fear but rather something you can embrace, regardless of your role in the industry.
In the realm of sustainability, we will explore how it integrates into your process of enhancing brand awareness and revenue for your interior product company.
Additionally, we'll discuss key considerations for 2024 and beyond. To add an engaging element, we'll incorporate storytelling into the mix, demonstrating its relevance to the success of your interior design business concerning both AI and sustainability.
Are you ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and what’s in for you today
[02:22] How Thrive in Design started
[02:59] How it started in 2019 as Nicole Lashae Consulting LLC
[04:24] Setting out to reach the market
[05:12] Leaving the interior design and the first virtual summit
[08:48] The Covid-19 ‘aha’ moment & opportunities that rebirthed the love for interior design
[12:57] Prevalent challenges in the interior design that Nicole leveraged on
[14:08] How generational gaps affect the design process and specifications
[15:49] 2021 rebranding into Thrive in Design and what the focus has been
[17:10] What to expect in season 5
[19:47] Episode wrap-up and calls to action
Notable Quotes: Interior product companies struggle to get their team up to speed by leveraging social media, social selling, online sales funnels, and creating a consistent message across platforms.Many interior designers are scared of AI replacing them, especially as A&D Sales reps.Storytelling is an amazing pillar of the branding and marketing of your interior product company.Resources Mentioned:ThinkLab Reports: https://info.thinklab.design/reportsLearn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Nicole started Thrive In Design to help interior product companies take a deep dive into their customer’s journey and reimagine an experience that doesn't solely depend on in-person interactions. For the last 10 years, she has helped interior product companies, including Koroseal, Lamin-Art, and USAI Lighting, collectively gain millions of dollars in sales.
Nicole started as an Architectural Sales Representative in the New York City design market. When tasked with a sales goal each year, she always started positioning products the traditional way... making contact with design firms, presenting products, landing a spec, and following the spec until the sale was processed.
Join this conversation and learn more about her journey, how she has progressed and how she can take your interior product company to the next level. Get reintroduced to A.C.E The Journey, her proprietary research method, and the four ways you can work with Thrive In Design.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and what’s in for you today
[01:15] Something disturbing that has happened in Nicole’s company
[04:27] The mission of Thrive In Design
[06:15] Our clientele
[08:21] How Thrive In Design can best serve you
[08:45] A.C.E The Journey - Our Proprietary Method
[10:17] Our four core service offerings
[10:35] Customer journey audit and strategic planning
[13:27] Leveraging social selling in interior design
[17:50] Speaking engagement opportunities
[19:01] Quick recap
Notable Quotes: Obstacles have hidden opportunities.Understand your customer’s pain points and devise ways to address them. Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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Biophilic design brings numerous benefits to both individuals and the environment. Connection with nature can profoundly impact our overall well-being. By incorporating living walls into interior spaces, we can seamlessly bring the beauty and vitality of the natural world indoors. These living walls not only serve as aesthetically pleasing design elements but also contribute to air purification, sound absorption, and environmental enhancement and foster a sense of tranquility and relaxation, effectively reducing stress levels and improving psychological health. In this episode, Lily Turner delves deeper into the world of biophilic designs and explores the installation and benefits of green walls. She shares valuable insights on how to ensure you choose the appropriate green wall system that seamlessly integrates with every aspect of your project for the long term.
Lily is a biophilic designer and living wall specialist. She currently serves as a Director of Green Walls at Urbanstrong, an award-winning Green building firm based in Brooklyn, NY. Urbanstrong has a mission to integrate nature into cities in a way that efficiently promotes profitability, health, sustainability, and beauty. The Urbanstrong team has installed hundreds of thousands of square feet of green wall projects throughout the greater northeast over the past decade. Their projects have included iconic landmarks, schools, offices, restaurants and condos. Today, Lily works closely with architects, designers and contractors to best offer a technology suited to their budget, design parameters and skills.
Read to tune in?
Key Highlights from the Episode:
[00:01] Episode intro and a quick bio of today’s guest: Lily Turner
[01:44] Lily's career journey and what inspired her passion for biophilic design
[04:26] Lily's process bringing the outside into the built environment
[06:50] Urbanstrong and their mission
[07:06] How Urbanstrong promotes profitability, health, sustainability and beauty
[10:10] How companies can bring biophilic design into their workplace
[11:40] How Lily's biophilic design conversation with a developer differs from a designer
[13:28] Things specifiers need to consider within green wall systems
[16:09] When to reach out in your design process to ensure you have the right system
[17:36] The installation process and maintenance of living walls
[19:52] How to reach out and learn more about Urbanstrong
[21:07] Episode wrap-up and calls to action
Notable Quotes: Whether you want green infrastructure or design for aesthetics, air purification, or just to absorb sound, green wall systems can be very beneficial.Biophilic interiors are where we are moving; it’s progressive, and it’s needed; it’s not an amenity, but a necessity.Your green, living wall will likely outlive you.Let’s Connect:Lily Turner
Website: https://urbanstrong.com/
LinkedIn: https://www.linkedin.com/in/lily-turner-29aa9871/
Instagram:https://www.instagram.com/urbanstrongnyc/?hl=en
Learn more about Thrive In Design:Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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