Episodi
-
If there's one thing that marketers and consultants love to preach, it's the death of something: brands, SEO, content marketing, social media, sales funnels, programmers... the list goes on, and not a single proclamation has been right (with the possible exception of the Blackberry smartphone).
Jon Harrison, co-founder of Birmingham-based brand agency, One Black Bear, unleashes all the anger and annoyance we all feel at these silly pronouncements, sharing his own experience from several decades as a marketer, and what you can to do to see past the noise when you hear of the death of anything in marketing or business.
-
Strategy.
A word that's so abused in business in marketing its easier to find examples of it being used to describe things that are distinctly not strategic than it is to find accurate information.
What exactly is a strategy, and how it is different from a plan, a vision, or tactics?
Our guest, Sophie Blackmore, drawing on her years of experience from her strategic marketing consultancy, Happy Marketer, gives a clear explanation about what strategy is, how it's supposed to help business owners, and tips for what you could be doing right now to make your sales and marketing more strategic.
Sophie on LinkedIn: https://www.linkedin.com/in/sophieblackmore/
Happy Marketer website: https://happymarketer.co.uk -
Episodi mancanti?
-
For our second episode, we are taking on "community." An idea that often gets confused and used interchangeably with words like "audience," "market," and "subscribers."
Gus Bhandal, marketer and LinkedIn guru talks about his story about building and being part of a community, and what lessons you can take to create community that benefits you as both a person a business
Gus can be found on LinkedIn and via her website.
-
For our first episode, we are taking on "innovate." A word so overused and abused that it's been used to describe a cheese sandwich.
Our guest is copywriter Sarah Catherine Jones, who breaks down how and why innovate is such a poor word to describe what many businesses do, and how to figure out what to write or say instead.
Sarah can be found on LinkedIn and via her website.
