Episodes
-
âYour team has to be aligned with your vision, not just on paper, but in their hearts and how they show up every single dayâ. - Jeannie Henderson
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this deeply personal and heartfelt episode, Jeannie Henderson shares an important life update and the reason behind pressing pause on True Grime Stories. After much reflection and prayer, Jeannie opens up about choosing to step back in order to focus on what matters mostâher family.
While this episode marks a pause in the podcast, itâs also a powerful reflection on the journey of building a business, the lessons learned from over 60 episodes, and the importance of leadership, alignment, and intentional growth.
Jeannie shares honest insights about what happens when leadership steps away, how misalignment can affect a team, and why staying connected to your vision is essential for long-term success.
This episode is both a thank you to the community and a reminder that behind every business is a person navigating real-life seasons.
⨠Whether you're a cleaning business owner or an entrepreneur, this conversation will leave you reflecting on your leadership, your priorities, and the legacy you're building.
â KEY TAKEAWAYS
1. Family Comes First
Your business is importantâbut your family and personal life matter most. True success includes having the freedom to choose where your time goes.
2. Leadership Requires Presence
When a leader steps away, even temporarily, it can create gaps in alignment, communication, and direction within the team.
3. Alignment Is Everything
A strong team isnât just aligned on tasksâbut on vision, values, and purpose. Without alignment, even great teams can struggle.
4. Check the Pulse Regularly
Consistent communication, asking questions, and truly listening are key to understanding if your team is aligned and supported.
5. Your Business Reflects You
If something feels off in your business, itâs often a reflection of something deeper in leadership. Look inward with curiosity, not judgment.
6. What You Focus On Grows
Like a garden, your business needs attention, energy, and care. What you give your time and focus to will grow.
7. Systems and Culture Matter
Building systems and strengthening culture are essential to creating a business that can operate and growâeven without you.
8. Growth Comes Through Challenges
Difficult seasons can reveal gapsâbut they also create opportunities to rebuild stronger, smarter, and more aligned.
9. Take Action from What You Learn
Donât just consume contentâapply it. Even one action from a lesson can create meaningful change.
10. This Isnât Goodbye
This is not the end of the journeyâjust a pause. The impact of True Grime Stories continues through every episode and every listener.
Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehendersonHouse Cleaning Business, Cleaning Business Owners, Residential Cleaning, Cleaning Industry, Scaling a Cleaning Business, Cleaning Business Growth, Leadership, Mentorship, AI Marketing, SEO for Cleaners, Team Building, Podcast, True Grime Stories Podcas
-
âHereâs a great interview question! Do you find that good things tend to happen to you?â - Ryan Shankle
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this episode of True Grime Stories, I sit down with Ryan Shankle to talk about one of the biggest challenges cleaning business owners faceâhiring and keeping the right employees.
Ryan shares his perspective on why so many businesses struggle with high turnover and what leaders can do differently to build a team that actually wants to stay. We talk about the importance of hiring with intention, setting clear expectations from the start, and creating an environment where employees feel supported and prepared to succeed.
Ryan also explains how leadership, communication, and proper onboarding play a major role in whether employees thrive or leave. Instead of constantly searching for new hires, he encourages business owners to focus on building systems that set their team up for success from day one.
This conversation is full of practical advice for cleaning business owners who want to stop the hiring cycle and start building strong, reliable teams that grow with their business.
â KEY TAKEAWAYS
Hiring the right employees starts with clear expectations and strong leadership.
⢠Many employee problems happen because systems and training are missing.
⢠Proper onboarding helps employees feel confident and prepared to succeed.
⢠Communication between leaders and employees builds trust and retention.
⢠Creating a supportive work culture encourages employees to stay longer.
⢠Leaders should focus on developing people, not just filling positions.
⢠Strong hiring and leadership practices lead to long-term business growth.
Guestâs Information:
Learn more about Golden Rule Cleaning Co. at http://www.goldenrulecleaningco.comCBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
Missing episodes?
-
This episode is part of our Best of True Grime Stories series, where weâre re-sharing some of the most loved and impactful conversations from the podcast.
"I was like a hamster on a wheel, going nowhere until I learned to let go of control. Once I did, my business doubled, and I could finally focus on what mattered most." â Joanne Braccio
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary: In this episode of True Grime Stories, we chat with Joanne Braccio, the award-winning owner of Made to Order Florida. Joanne shares her transformative journey from working 80-hour weeks in her cleaning business to becoming an absentee owner. Through delegating responsibilities and letting go of control, Joanne found the freedom to focus on her true passion: her nonprofit organization, Love Thy Neighbor Florida. Joanne discusses how implementing systems and trusting her team helped her business grow from $500,000 to $1 million while also allowing her to give back to her community. Learn how Joanneâs story can inspire cleaning business owners to embrace change, delegate, and achieve both personal and business success.
Key Topics:
The power of delegation in business growthHow letting go of control leads to freedom and successUsing systems and processes to scale your businessBalancing business ownership with living your purposeThe importance of having a coach and community for supportGuestâs Information:
Love Thy Neighbor Florida: Joanneâs nonprofit organization dedicated to giving back to the community through various outreach programs.https://www.lovethyneighborfl.org/Learn more at http://maidtoorderfl.comCleaning Business Fundamentals (CBF): The coaching program that helped Joanne implement systems and scale her cleaning business.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âYou need to face the fear.â - Veranice Scharb
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this episode of True Grime Stories, I sit down with Veranice Scharb to talk about how marketing became the turning point that helped her triple her cleaning business. Veranice shares her journey from feeling stuck and uncertain about marketing to finally understanding how consistent, intentional marketing could drive real growth.
We talk about the mindset shifts she had to make, the fears she had to overcome, and the specific changes that allowed her business to scale. Veranice opens up about why waiting for referrals alone wasnât enough and how learning to show up confidently in her marketing changed the way customers saw her business.
This conversation is a powerful reminder that growth doesnât happen by accident. With the right strategy, clarity, and willingness to step outside your comfort zone, marketing can become one of the strongest tools in building a sustainable and profitable cleaning business.
â KEY TAKEAWAYS
Marketing is not optional if you want to grow â it is a growth driverConsistency in marketing builds trust and visibility over timeOvercoming fear around marketing is often the first real breakthroughReferrals alone can limit growth without a clear marketing strategyConfidence in your message directly impacts how customers perceive your valueLearning and adjusting your marketing approach leads to scalable resultsThe right marketing efforts can unlock faster, more intentional business growthGuestâs Information:
Learn more about Nice Maids cleaning Services LLC at http://nicemaidscleaning.comCBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
This episode is part of our Best of True Grime Stories series, where weâre re-sharing some of the most loved and impactful conversations from the podcast.
"My goal wasn't just a million-dollar business. My goal was freedom." â Theresa Kolbus
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this exciting episode of True Grime Stories, we dive deep into the journey of Theresa Kolbus, the inspiring owner of Dust Devils, a cleaning business based in Indianapolis. Theresa shares how she went from juggling two jobs as a bartender and cleaning business owner to transforming her business into a thriving, remote-operated company. She now lives a nomadic lifestyle, managing her business from the road in her RV. Join us as Theresa reveals the pivotal changes she made, particularly in mastering her business numbers and implementing systems that allowed her to achieve true freedom, both financially and personally.
Key Takeaways:
In 2018, Theresa joined Cleaning Business Fundamentals (CBF), which gave her the systems and confidence she needed to grow her business and hire staff.By 2021, Theresa was successfully running her cleaning business remotely while living a nomadic life, traveling the country in her RV.Theresa emphasizes the importance of tracking key business metrics, or as she calls it, the "snapshot" system, which helps her stay on top of daily operations even while on the road.Creating systems for everything in her business, particularly for managing staff and tracking financial numbers, has allowed her to achieve freedom from day-to-day operations.Guestâs Information:
Learn more about The Dust Devils at http://indydustdevils.comCBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âI want you to look at every single piece of feedback as a gift.â - Jeannie Henderson
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this special solo episode of True Grime Stories, I share a powerful talk I originally delivered at a Cleaning Business Fundamentals retreatâone that has continued to resonate with cleaning business owners for years. I dive deep into how customer feedback, especially complaints, can become one of the most valuable growth tools in your business.
Drawing from my background in franchising and over a decade of experience growing Jeannie Cleaning, I explain why feedback isnât something to fearâitâs something to embrace. I challenge the belief that âno news is good newsâ and reframe complaints as gifts that reveal what your customers truly want. I also introduce my simple three-step Feedback Gift FormulaâRespond, Recover, Repairâto help you turn negative experiences into stronger customer relationships, higher retention, and real financial growth.
This episode is about shifting your mindset: moving from frustration to curiosity, and from avoidance to intentional listening. When you truly hear your customers, you unlock loyalty, referrals, stronger teams, better marketing, and long-term success.
â KEY TAKEAWAYS
Feedback is a gift, not a failureâit shows you exactly how to improve.Only a small percentage of unhappy customers complain, but many more feel the same way.Asking for feedback consistently leads to higher satisfaction and loyalty.The Respond, Recover, Repair method turns complaints into trust-building moments.Listening to feedback can significantly increase retention, referrals, and revenue.Positive feedback is a powerful marketing and team-building tool.Businesses that actively seek feedback grow faster and stronger over time.Guestâs Information:
Learn more about Jeannie Cleaning at https://jeanniecleaning.com/CBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehendersonHouse Cleaning Business, Cleaning Business Owners, Residential Cleaning, Cleaning Industry, Scaling a Cleaning Business, Cleaning Business Growth, Leadership, Mentorship, Cleaning Business Fundamentals, Cleaning For A Reason, True Grime Stories Podcast
-
This episode is part of our Best of True Grime Stories series, where weâre re-sharing some of the most loved and impactful conversations from the podcast.
"We assume nobody really understands our unique challenges. And we're incorrect. Thankfully, there's so many ways that you can find help and you should." - Debbie Sardone
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary: In this episode, we sit down with the inspirational Debbie Sardone to discuss the power of confidence and community in growing a successful cleaning business. Debbie shares how being "three feet from gold" applied to her cleaning business in the early days and to cleaning business owners who may feel stuck or on the verge of giving up. She talks about her personal journey, the importance of building a supportive community, and how taking action, even when it's uncomfortable, can lead to explosive business growth. Learn how to harness the confidence to push through challenges and embrace the support of others who understand your unique struggles as a cleaning business owner.
Key Topics:
Finding the confidence to grow your cleaning businessThe power of community in business successStrategies for getting unstuck and moving forwardOvercoming obstacles with the right mindsetWhy persistence is key in the cleaning industryGuestâs Information:
Cleaning Business Fundamentals (CBF): A program that has helped countless cleaning business owners scale and succeed. Strategies for improving business systems and team management.Learn more at https://debbiesardone.comTake Action: Ready to turn your grime story into a success story? Visit https://debbiesardone.com/coachjeannie to get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Follow Us:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âWhen your heart isn't in it, then bad things start to happenâ - Karen Marquardt
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this episode of True Grime Stories, I had the privilege of talking with Karen Marquardt, owner of Simply Tidy Cleaning in Minnesota. Our conversation was powerful, emotional, and deeply inspiring.
Karen shared the real story behind her journey â raising children with special needs, supporting her husband through multiple surgeries, and building her cleaning business from the ground up. For years, she pushed forward with dedication, but eventually she realized something had changed: she had lost her passion and her âWHY.â
As she opened up about this season of disconnect, I could feel how heavy that experience had been. But what moved me most was how she found her way back â through reflection, prayer, honesty with herself, and a willingness to rebuild from the inside out. When Karen reconnected with her original mission to make a difference in the lives of individuals with disabilities, everything shifted.
Her team became stronger. Accountability improved. Joy came back. And with renewed purpose, her company experienced incredible growth â nearly 50% in just six months.
Karenâs story is a beautiful reminder that when we lead with heart and stay rooted in our WHY, both our business and our lives transform. I left this interview inspired, and I know our audience will feel the same.
â KEY TAKEAWAYS
Reconnecting with your WHY can change everything.
Hearing Karen rediscover the heart behind her business reminded me how powerful purpose is in shaping our daily decisions and long-term growth.
You canât pour from an empty cup.
Karenâs years of pushing through without pause showed how burnout can quietly steal joy â and how important it is to stop, breathe, and realign.
Honesty with yourself creates space for new growth.
Karenâs willingness to admit she had lost her passion became the starting point for her comeback.
Accountability brings confidence back into your team.
Once she reconnected with her mission, Karen began holding stronger boundaries, improving communication, and setting clear expectations â and her team rose with her.
Leading with heart builds a business people want to be part of.
Her renewed passion not only strengthened her culture but also contributed to nearly 50% growth in six months.
Your story â even the difficult chapters â can fuel someone elseâs hope.
Karenâs openness reminded me that vulnerability is a gift to every business owner who feels lost or unsure.
Guestâs Information:
Learn more about Simply Tidy Cleaning at https://www.simplytidyclean.com/CBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âYour marriage always comes first. You always have to put your other person as a priorityâ. - Debbie Emms
âYou gotta take one rung of the ladder at a time, but you have to keep moving forward. You have to take actionâ. - Eric Emms
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this inspiring episode of True Grime Stories, I sit down with husband-and-wife team Eric and Debbie Emms, who share what itâs really like to build, run, and grow a cleaning business together. From navigating role clarity to balancing marriage and work, Eric and Debbie reveal how they turned partnership into their greatest business advantage.
They open up about the realities of running a company with your spouse â the challenges, communication hurdles, and unexpected benefits â and how aligning strengths transformed both their relationship and business. Their story shows that when two people share a vision, a mission, and a marriage, the business can grow stronger than ever.
â KEY TAKEAWAYS
1. Working With Your Spouse Is a Strength â If You Build It Intentionally
Eric and Debbie explain how clear expectations and defined roles reduce conflict and increase productivity.
2. Communication Is the Foundation
They share how open, honest communication prevents misunderstandings and keeps both marriage and business healthy.
3. Play to Each Otherâs Strengths
Success comes from dividing responsibilities based on natural skills, not preference or convenience.
4. Personal Growth Fuels Business Growth
The Emms highlight how working together forced them to grow individually, which strengthened their leadership.
5. Your Marriage Can Become a Business Superpower
Trust, shared vision, and loyalty create a strong foundation â allowing the business to weather challenges more smoothly.
6. Boundaries Matter
They reveal how setting limits between âwork timeâ and âlife timeâ protects their relationship while keeping the business efficient.
Guestâs Information:
Join The Couples Blueprint at https://us06web.zoom.us/meeting/register/Vnq1s_u4TiOieet6vjlU-Q#/registrationLearn more about Rise and Shine Cleaning Service at https://shine-this.com/Facebook: https://www.facebook.com/eric.emms.976376 https://www.facebook.com/debbie.emms.2025CBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehendersonKeywords: House Cleaning Business, Cleaning Business Owners, Residential Cleaning, Cleaning Industry, Scaling a Cleaning Business, Cleaning Business Growth, Leadership, Mentorship, AI Marketing, SEO for Cleaners, Team Building, Podcast, True Grime Stories Podcast
-
âEvery successful business has a grime story â itâs how you rise from it that counts.â - Jeannie Henderson
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
After interviewing 52 cleaning business owners from across the country, Iâve had the chance to reflect on the 10 biggest lessons Iâve learned from their incredible journeys. From shifting my mindset and letting go of control to building strong systems, pricing correctly, and trusting my team â I discovered the common threads that transform everyday cleaning businesses into thriving, scalable enterprises.
In this special episode, I share the most powerful takeaways that every cleaning entrepreneur can relate to â whether youâre just starting out or scaling to the next level. Tune in to hear how these lessons can help you clean up your business, reclaim your freedom, and fall back in love with your purpose.
𧊠Key Topics & Takeaways
Mindset Matters: Success starts with what you believe about yourself.Letting Go to Grow: Why releasing control opens the door to expansion.Systems = Sanity: How clear processes turn chaos into calm.Your Team Is Your Superpower: Investing in people builds long-term success.Know Your Numbers: Financial clarity creates freedom and profit.Price for Profit: Charging what youâre worth changes everything.Delegation Is Your Lifeline: Stop doing it all â start leading.Coaching & Community: Why you canât grow alone.Your Grime Story Matters: Struggles are what shape real success.No One-Size-Fits-All: Build a business that works for you.Guestâs Information:
Learn more about Jeannie Henderson Consulting at https://www.facebook.com/JeannieHendersonConsultingLearn more about Jeannie Cleaning at https://jeanniecleaning.com/CBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âOne of my flaws, I compare myself to others⌠When can I be there? Why, why am I not there yet?â- Leanna Whyte
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this episode of True Grime Stories, I sit down with Leanna Whyte, owner of Sparkling Green Cleaning Services , who shares her journey of overcoming fear, self-doubt, and comparison to build the thriving business she has today. Leanna opens up about the mindset shifts that helped her stop letting fear hold her backâfrom stepping into leadership with confidence to learning that growth starts when you take brave action despite uncertainty.
Through her story, listeners will discover how faith, courage, and personal growth can transform not just a business, but the person behind it. Leannaâs message is a powerful reminder that success doesnât come from avoiding fearâit comes from moving forward through it.
đĄ Key Topics
Overcoming fear and self-doubt as a business ownerTurning challenges into opportunities for personal growthThe importance of faith and mindset in business successHow comparison can stall growthâand how to rise above itBuilding confidence and courage through daily actionsShifting from fear-based decisions to empowered leadershipFinding peace and purpose in your entrepreneurial journeyGuestâs Information:
Learn more about Sparkling Green Cleaning Services at www.sparklinggreen.caCBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehendersonHouse Cleaning Business, Cleaning Business Owners, Residential Cleaning, Cleaning Industry, Scaling a Cleaning Business, Cleaning Business Growth, Leadership, Mentorship, AI Marketing, SEO for Cleaners, Team Building, Podcast, True Grime Stories Podcast
-
âAdjust your mindset, be more positive every day.â - Matt Bohner
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this inspiring episode of True Grime Stories, host Jeannie Henderson sits down with Matt Bohner, owner of Magic Mattâs Cleaning in Ames, Iowa. From Air Force veteran to successful cleaning business owner, Matt opens up about his entrepreneurial journey, the lessons learned from chasing two coaches, and how choosing the right mentorship and staying positive transformed his business.
Matt shares how focusing on one system, tracking the right numbers, and cultivating a winning mindset doubled his companyâs growth in just a year. His story is a reminder that success often comes from clarity, consistency, and communityâand that positivity can turn any setback into momentum.
đĄ Key Topics
Finding your entrepreneurial path after burnout and uncertaintyChoosing the right coach and avoiding the âtwo rabbitsâ trapHow numbers and systems drive real business growthThe impact of CBF (Cleaning Business Fundamentals) on scaling successfullyStaying positive and leading with purpose through challengesThe power of community and peer accountability in business growthGiving back through Cleaning for a Reason and building meaning into your brandDeveloping leadership habits that inspire team loyalty and client trustGuestâs Information:
Learn more about Magic Matt's Cleaning at magicmattscleaning.comLearn more about pet waste removal services at iowapoofighters.comCBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âGetting the right people in the right seats was really important, and that starts with your mission and your vision.â - Ashley Bender
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this episode of True Grime Stories, Jeannie talks with Ashley Bender about one of the biggest game-changers in the cleaning industry â pricing for profit. Ashley shares her journey from undercharging out of fear to confidently setting prices that reflect the true value of her service and drive sustainable growth.
She explains the mindset shifts required to go from âjust getting byâ to running a healthier, more profitable business. Listeners will learn how the right pricing strategy can improve revenue, attract better clients, strengthen teams, and create a better workâlife balance.
đ Key Topics
Overcoming fear and guilt around charging your worthWhy pricing for profit is crucial for sustainable growthThe difference between being busy and being profitableHow to confidently communicate value to clientsShifting mindset from discounting to deserving fair payBuilding a client base that respects and values your serviceHow fair pricing reduces burnout and creates freedomPractical steps to review and adjust ratesGuestâs Information:
Learn more about AMK Cleaning at AMKcleaningServices.comInstagram: https://www.instagram.com/amkcleaningservices/Facebook: www.facebook.com/amkcleaningservicesTiktok: https://www.tiktok.com/@amkcleaningservicesCBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âIf your goal is to grow and to continue on, have something that can operate without you.â - Dana Sladowski
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this inspiring episode of True Grime Stories, host Jeannie Henderson chats with Dana Sladowski, owner of Deeâs Green Cleaning, about her journey from being hands-on in her business to achieving real freedom and growth. Dana shares how she made the bold decision to âput down the mopâ and embrace her role as a true leader â focusing on building systems, empowering her team, and creating a sustainable business model.
Her story is a powerful reminder that stepping away from daily cleaning tasks isnât giving up control â itâs gaining the space to lead, grow, and build the business of your dreams.
đĄ Key Topics:
How Dana transitioned from cleaner to CEOWhat it really means to âgo mop-freeâ and lead with visionThe importance of building strong systems and processesEmpowering your team to take ownership and accountabilityOvercoming guilt and fear when stepping back from the workWhy trusting your team is key to freedom and business growthRedefining success: doing less hands-on work to achieve more impactGuestâs Information:
Learn more about Dee's Green Cleaning at www.deesgreenclean.comInstagram: www.instagram.com/deesgreenclean/Facebook: www.facebook.com/deesgreencleaningLinkedIn: https://www.linkedin.com/in/dana-sladowski-5304ab358/CBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âThe more professional you act, the more professional you're going to be treated.â - Paul Fried
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary:
In this episode of True Grime Stories, we sit down with Paul Fried, owner of Maid in Hoboken, and Laura Aquino, his right hand in business, to explore how adaptability and openness to new ideas can transform a companyâs growth. From unexpected challenges to embracing change, Paul and Laura share how flexibility, creativity, and the willingness to pivot have shaped their success. Their story highlights the power of being open to new systems, fresh perspectives, and the right team support to build a thriving cleaning business.
đ Key Topics
Adaptability as a growth strategy: Why being open to change drives long-term success.Embracing new ideas: How innovation and flexibility shaped their companyâs evolution.Team collaboration: Building strength and resilience by working together.Learning through challenges: Turning unexpected obstacles into opportunities.Staying future-ready: The importance of flexibility in a rapidly changing industry.Guestâs Information:
Learn more about Maid in Hoboken at https://maidinhoboken.com/ Learn more about Maid in Jersey City at https://bestclean.com/CBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âKeep learning and growing your business because that growth depends on your growing.â - Mario Alvarez
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary: In this episode of True Grime Stories, we sit down with Mario Alvarez, who shares how hiring for culture fitânot just experienceâbecame the turning point in his business growth. Mario opens up about the challenges of managing teams, including dealing with a mutiny, and how those struggles reshaped his approach to leadership. By focusing on values, integrity, and the person behind the resume, Mario built a resilient team that thrives on trust and shared purpose. His story is a powerful reminder that the right people in the right seats can make all the difference in business success.
đ Key Topics
Why hiring for culture fit matters more than just skills or experienceLessons from navigating a team mutiny and turning it into growthHow the right people drive business stability and long-term successStrategies for identifying employees who align with your valuesBuilding a culture where teams feel trusted, respected, and empoweredGuestâs Information:
Learn more about It's Cleaning Time, LLC at itscleaningtime.comCBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âDon't try to do everything by yourself. Having a mentor is essential. Choose the ones that have proven results and then follow it.â - Jane Cesino
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary: In this episode of True Grime Stories, we sit down with Jane Cesino, a cleaning business owner who learned that true growth comes when you let go of control. Jane shares how she moved from trying to do everything herselfâkeeping all the details in her head and chasing perfectionâto creating systems, documenting processes, and building a team where the right people are in the right seats. Her story is a powerful reminder that you canât grow your business if you try to do it all alone.
Janeâs journey shows us that letting go isnât failureâitâs the key to unlocking freedom, growth, and a thriving business.
đ Key Topics Covered:
Why letting go of control is essential for growthMoving from âeverything in your headâ to documented systemsHow to find and place the right people in the right rolesShifting from perfectionism to progress in businessUsing tools like CRM to streamline and scaleBuilding a team that creates freedom instead of overwhelmLessons learned about leadership, delegation, and trustGuestâs Information:
Learn more about Star Maids Cleaning Solutions / Star Maids at: https://www.starmaidsus.comDeep Cleaning Specialist link in Portuguese - https://cleaningbusinessprofits.thinkific.com/bundles/dcs-2-0-program-portugueseProfessional Cleaning Techniques, which is a comprehensive training tailored specifically for Brazilians in the U.S. cleaning industry. Itâs designed to help cleaning business owners standardize their training systems with video-based modules available in Portuguese, English, and Spanish. Learn more at professionalcleaningtechniques.comCBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âIt is hard to apply the system, but it's harder when you don't apply it.â - Camila Skiendziel
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary: In this episode of True Grime Stories, I sit down with Camila Skiendziel, who shares her powerful journey of breaking free from burnout and building a business that runs on systemsânot stress. Camila opens up about the struggles of being overworked and âsick and tiredâ of doing it all, and how everything changed when she discovered the right cleaning business system. By following a proven path, she created freedom in her business and life, and today she inspires other cleaning business owners to stop surviving and start thriving.
đ Key Topics Covered
Camilaâs turning point: realizing she couldnât keep doing it all aloneHow implementing the right system created freedom and growth in her businessWhy systems are essential for stopping burnout and building consistencyThe difference between working harder vs. working smarter with proven strategiesLessons learned on letting go of chaos and embracing structureHow business owners can reclaim their time, energy, and freedomGuestâs Information:
Learn more about Not Just Dust Cleaning Services at: www.notjustdustcleaning.comCBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âCollaboration happens at the top, competition happens at the bottom.â - Jennifer Hudson
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary: In this episode of True Grime Stories, I sit down with Jennifer Hudson, owner of Hudson Property Services, to talk about the power of saying ânoâ in business. Jennifer shares her journey from taking on every jobâeven ones that drained her energy and resourcesâto learning how to say no to the wrong opportunities and yes to the right clients. By setting boundaries, focusing on her ideal clients, and making smarter choices, Jennifer transformed her business into a thriving and sustainable company. Her story is a reminder that growth doesnât come from doing everythingâbut from doing the right things.
đ Key Topics Covered
Jenniferâs early struggles with saying âyesâ to every job and clientHow saying ânoâ helped her attract the right clients and opportunitiesThe importance of setting boundaries in business growthLessons learned from starting fresh and refocusing her businessBuilding confidence to walk away from jobs that donât align with your visionHow saying âyesâ to the right things fuels sustainable growthJenniferâs advice to business owners who feel stuck taking on the wrong clientsGuestâs Information:
Learn more about Hudson Property Services at: www.hpsproperties.comCBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson -
âHolding those policies and that standard for everyone is really the kindest thing that I can do.â - Faith Tate
Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.
Episode Summary: In this episode of True Grime Stories, I sit down with Faith Tate, owner of Clean Slate by Faith, to talk about the power of setting clear expectations in business. As a busy entrepreneur and mom of five, Faith knows the challenges of balancing it all while building a thriving cleaning business. She opens up about the importance of accountability, how failure can be turned into valuable lessons, and why creating a culture of clarity makes all the difference. Her story is a reminder that growth doesnât come from avoiding mistakes but from learning and leading with intention.
đ Key Topics Covered
The importance of setting clear expectations with your team and clientsHow accountability creates stronger results in businessTurning failures into lessons that drive growthWhy clarity in leadership builds trust and consistencyThe mindset shifts needed to grow through challengesFaithâs journey balancing business, family, and community impactGuestâs Information:
Learn more about Clean Slate by Faith at: https://cleanslatebyfaith.com/CBF (Cleaning Business Fundamentals) â A business coaching program that helped understand what was missing and how to build systems that actually work.Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights
Connect with Jeannie:
Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson - Show more
