Эпизоды
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Join us for a heartfelt reflection as we bring our podcast series to a close after an incredible journey of 48 episodes. We candidly discuss the challenges of managing a multi-host podcast, particularly the significant time investment required to balance preparation and collaboration with our busy schedules. While passion fueled our project, the struggle with audience growth and sponsorship prompted us to reassess.
This episode is brought to you by https://www.thevidacademy.com . Are you looking to upskill in video production and storytelling? At The Vidacademy, we offer comprehensive training for all levels to help you master the art of video through bespoke in person training and online courses. Visit https://www.thevidacademy.com to find out more.
Special Shoutout to all our listeners, including
Dm Milk Man https://www.instagram.com/dmmilkman/
Keith Kennedy https://www.instagram.com/keno2005/
Sarah Meighan https://www.instagram.com/sarah_meighan/
Lee https://www.instagram.com/leecarleton_art_/
Links
Azure Communications https://www.instagram.com/azure_communications_/
Jenny Johnston O’Neill https://www.instagram.com/jennyjohnston.oneill/
Take Nine Studio https://www.instagram.com/takeninestudio/
The Club Women’s Network https://www.instagram.com/theclub_womensnetwork/
Lucie Designs https://www.instagram.com/luciedesigns0/
DJI https://store.dji.com/ie
Remarkable https://remarkable.com/
Cork Airport https://www.corkairport.com/
Shannon Airport https://www.shannonairport.ie/
BeBelle https://shows.acast.com/bebelle/episodes
Transitional Hooks https://transitionalhooks.com/
Trenz Space https://trenz.space/
Follow Us On Socials
Jay Woodard https://www.instagram.com/iamjaywoodard/
The Vidacademy https://www.instagram.com/thevidacademy
Sian Horn https://www.instagram.com/sian_horn
Jen Bryan https://www.instagram.com/jenbryan._
Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/
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Join us for a captivating exploration of the strategies behind Black Friday pricing tactics and advertising. We discuss how companies use price hikes before offering discounts and share insights into why leveraging email lists and newsletters can be more profitable than engaging in costly paid ads during this competitive shopping season. Additionally, we'll touch on the challenges of managing social media interactions, including the oddities of unsolicited videos and the misuse of the 'add to cart' function.
We also share an engaging discussion about healthy food and lifestyle choices, comparing grocery shopping experiences at Tesco, Aldi, and Dunnes Stores. With a focus on vegan options and quality Irish-made products, we'll discuss our personal dietary habits and wellness routines. Wrapping up with an entertaining look at social media authenticity, we celebrate the witty and genuine presence of Ryanair. We explore how authenticity and humor can resonate with audiences, particularly on platforms like TikTok.
This episode is brought to you by https://www.thevidacademy.com . Are you looking to upskill in video production and storytelling? At The Vidacademy, we offer comprehensive training for all levels to help you master the art of video through bespoke in person training and online courses. Visit https://www.thevidacademy.com to find out more.
Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!
Stay tuned until next time when we continue exploring strategies for business success!
Chapters
[00:00] Black Friday Pricing Mysteries and Email Marketing Insights
[10:15] Grocery Shopping Adventures and Comparisons
[20:30] The Joy of Raw Snacks and Wellness Routines
[30:45] Social Media Charms and Authentic Interactions
[41:00] Exploring Irish Supermarkets and Local Delights
[51:15] Navigating Vegan and Vegetarian Lifestyles
Links
Superhuman https://superhuman.com/
KoRo https://www.koro.com/ie/
Follow Us On Socials
Jay Woodard https://www.instagram.com/iamjaywoodard/
The Vidacademy https://www.instagram.com/thevidacademy
Sian Horn https://www.instagram.com/sian_horn
Jen Bryan https://www.instagram.com/jenbryan._
Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/
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Пропущенные эпизоды?
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Join us as we explore the trials and tribulations of maintaining professional relationships in the business world. Our conversation kicks off with an amusing yet frustrating recount of my persistent attempts to secure a response from a potential sponsor, reflecting on the experience of being ghosted by companies. We highlight the importance of clear communication and professional courtesy, stressing how even a negative response can uphold integrity and transparency in business dealings.
Next, we turn our attention to the intricacies of business relationships, focusing on the power of transparency and the pitfalls of making assumptions based on first impressions. Through anecdotes, we uncover the potential for missed opportunities when judgments are made based on superficial cues, such as social media profiles. A fascinating story unfolds about a faceless TikTok account that led to a successful business deal, showcasing the value of innovative thinking and the importance of never underestimating a business connection.
In the final segment, we tackle the cumbersome world of business regulations, particularly the bureaucratic hurdles in planning and building processes. Through personal stories, we paint a vivid picture of the struggles faced. Listen in as we suggest practical solutions, such as modular housing, and discuss the broader impact of these challenges on entrepreneurship and innovation.
This episode is brought to you by Lemon7, the marketing agency that your competitors are going to wish they found first. If you’d like to get a paid advertising proposal today, head over to https://lemon7.ie/
Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!
Stay tuned until next time when we continue exploring strategies for business success!
Chapters
[00:00] Dealing With Business Ghosting
[06:57] Navigating Business Relationships With Transparency
[13:35] Challenges in Business Regulations
[26:23] Navigating Sales Strategies and Consumer Behavior
[27:23] The Art of Networking Beyond First Impressions
[34:00] Breaking Down Barriers to Entrepreneurial Success
Links
Superhuman https://superhuman.com/
KoRo https://www.koro.com/ie/
Follow Us On Socials
Jay Woodard https://www.instagram.com/iamjaywoodard/
The Vidacademy https://www.instagram.com/thevidacademy
Sian Horn https://www.instagram.com/sian_horn
Jen Bryan https://www.instagram.com/jenbryan._
Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/
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Join us for an engaging and insightful discussion as we explore the intricate dynamics of finding joy in podcasting, particularly after nearly a year of dedicated work. We reflect on the decision to continue, highlighting the immense joy it brings to us. Meet our team, with backgrounds ranging from video training and business mentorship to advertising and content production, and hear our candid experiences with online interactions. We discuss the varying nature of comments on platforms like YouTube and TikTok, sharing how we navigate the spectrum from supportive feedback to surprisingly harsh remarks, often finding humor in the negativity.
Our conversation then shifts to the fascinating world of AI and human interaction. We examine the contrasting attitudes toward free and paid digital tools, sharing personal anecdotes about AI-generated influencers and the uncanny way they mimic human qualities. Listen as we reveal the importance of the glimmer in one's eyes for AI influencers and ponder the potential of AI avatars attending Zoom meetings on behalf of users. Through amusing stories and practical insights, we weigh the practicality and current limitations of such technologies.
In this episode, we also touch on managing overstimulation, particularly in the context of autism, and the strategies we use to cope. The challenges of traditional networking events and the physical and emotional toll they can take are discussed, alongside alternative approaches to make these events more engaging. We explore the complexities of handling business reviews and testimonials, the impact of social media, and the rise and fall of platforms like Clubhouse.
This episode is brought to you by https://sianhorn.com/ Your go-to resource for business mentorship and expert guidance. Contact Sian at [email protected]
Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!
Stay tuned until next time when we continue exploring strategies for business success!
Chapters
(00:00) Navigating Joy in Business
(02:23) AI, Human Interaction, and Convenience
(13:06) Navigating Social Interactions and Self-Regulation
(20:18) Networking and Burnout in Business
(28:43) Social Media, Reviews, and Celebrities
Links
Captions https://www.captions.ai/
Take Nine Studio https://www.instagram.com/takeninestudio/
The Club Women’s Network https://www.instagram.com/theclub_womensnetwork/
Leah Barbour https://www.instagram.com/leah_on_set/
Follow Us On Socials
Jay Woodard https://www.instagram.com/iamjaywoodard/
The Vidacademy https://www.instagram.com/thevidacademy
Sian Horn https://www.instagram.com/sian_horn
Jen Bryan https://www.instagram.com/jenbryan._
Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/
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In this episode of 'Unbranded,' hosts Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard delve into the secrets of content idea generation, discuss the effective use of trendy tools and websites, and explore various methods to boost engagement and reach on different social media platforms. The team shares their own experiences and insights, providing valuable tips on batching content, leveraging AI tools, conducting thorough analytics, and dealing with the pitfalls of content creation. Tune in for a comprehensive guide on how to craft compelling videos and social media posts that resonate with your audience.
This week's episode is brought to you by AD32. We specialise in photography and videography,
so if you’ve a story to tell, we are the ones to tell it for you, so do reach out to us at https://www.ad32.ie/ , and we can get started on your pre-production today.
Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!
Stay tuned until next time when we continue exploring strategies for business success!
Chapters
00:00 Introduction to a Viral Video Tool
00:29 Meet the Hosts
01:43 Content Idea Generation Strategies
03:35 Scheduling and Automation Tools
05:22 Brainstorming and Planning Content
16:26 Using Analytics for Content Improvement
19:48 Introduction to Portermetrics
21:00 Portermetrics Features and Benefits
23:34 Content Creation Pitfalls
23:55 Testing and Adapting Content
25:35 Reposting and Repurposing Content
27:39 Content Trends and Strategies
32:10 Group Content Creation Dynamics
35:01 Remote Work and Company Policies
37:03 Conclusion and Call to Action
Links
Porter Metrics https://portermetrics.com/en/home/
ManyChat https://manychat.com/
Riverside https://riverside.fm/
Transitional Hooks https://transitionalhooks.com/
Le Chateau Bar https://www.instagram.com/lechateaucorkcity/
Follow Us On Socials
Jay Woodard https://www.instagram.com/iamjaywoodard/
The Vidacademy https://www.instagram.com/thevidacademy
Sian Horn https://www.instagram.com/sian_horn
Jen Bryan https://www.instagram.com/jenbryan._
Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/
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We recount a memorable event where an internationally acclaimed speaker struggled to engage, and discuss strategies to manage audience dynamics and stay true to one's style. Whether you're preparing for your first emcee gig or looking to refine your skills, this conversation sheds light on the nuances of leading an event effectively.
Next, in our new segment ‘ Am I The Arsehole’, we explore the etiquette of promoting a business in social settings, focusing on a couple where the wife's enthusiastic promotion of her Etsy shop creates friction. The conversation covers the balance between passion and social etiquette, the difference between promoting service-based versus retail businesses, and the significance of knowing your audience. Personal experiences highlight the importance of genuine interest guiding business discussions, offering valuable lessons for anyone navigating the tricky waters of self-promotion.
Finally, we dive into the emotionally charged realm of family business dynamics and professional competition. Through a personal story of betrayal and business rivalry, we examine the ethical and emotional implications of targeting clients and managing family conflicts. The discussion emphasizes integrity in business practices, effective communication, and mediation when handling client transitions. Listen in as we unravel these complex themes and offer practical advice on maintaining professionalism and grace in competitive environments.
This episode is brought to you by https://www.thevidacademy.com . Are you looking to upskill in video production and storytelling? At The Vidacademy, we offer comprehensive training for all levels to help you master the art of video through bespoke in person training and online courses. Visit https://www.thevidacademy.com to find out more.
Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!
Stay tuned until next time when we continue exploring strategies for business success!
Chapters
(00:00) Introductions
(07:56) Mastering the Art of Emceeing
(16:50) AITA - Navigating Promotion Etiquette in Conversations
(25:16) AITA - Family Business Turmoil and Success
(31:46) AITA - Navigating Client Transitions With Grace
Links
3B1 Agency https://www.instagram.com/3b1agency/
Elite Pilates https://www.instagram.com/elitepilatesstudios/
Follow Us On Socials
Jay Woodard https://www.instagram.com/iamjaywoodard/
The Vidacademy https://www.instagram.com/thevidacademy
Sian Horn https://www.instagram.com/sian_horn
Jen Bryan https://www.instagram.com/jenbryan._
Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/
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Join us for an engaging episode where we tackle the intricacies of managing business tasks, especially when it comes to content creation and delegation. Judie Russell, alongside guests Sian Horn, Jen Bryan, and Jay Woodard, shares invaluable insights into balancing workloads and planning content effectively. Hear about Judie's marathon editing session and Jen's incredible feat of producing 58 videos in one go, and how taking holidays can both disrupt and refresh productivity. This conversation is a must-listen for anyone grappling with the demands of running a business while seeking to maintain a healthy work-life balance.
Listen in as we navigate the complexities of grant applications and the benefits of online voucher schemes for small businesses. We shed light on the exhausting process of securing funding for social enterprises and the role of contractors in outreach efforts. Hear about the frustrations of rejections and the rewards of finding reliable agencies that assist with grant applications. Finally, we delve into the significance of strong VA relationships, the investment of time for thorough training, and the broader implications of juggling multiple roles within a business. This episode is packed with actionable advice and real-world experiences that will resonate with entrepreneurs at all stages.
This episode is brought to you by https://sianhorn.com/ Your go-to resource for business mentorship and expert guidance. Contact Sian at [email protected]
Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!
Stay tuned until next time when we continue exploring strategies for business success!
Links
Aoife McNamara https://www.instagram.com/amagine_media/
Million Dollar Weekend https://noahkagan.com/mdwbook/
Áine - The Monday Method https://www.instagram.com/themondaymethod_/
Apollo https://www.apollo.io/
The Club Women’s Network https://theclubwomensnetwork.com/
LEO Voucher https://www.localenterprise.ie/Discover-Business-Supports/Trading-Online-Voucher-Scheme/
Jen’s Newsletter https://jenbryan.substack.com/
Captions App https://www.instagram.com/getcaptionsapp/
Follow Us On Socials
Jay Woodard https://www.instagram.com/iamjaywoodard/
The Vidacademy https://www.instagram.com/thevidacademy
Sian Horn https://www.instagram.com/sian_horn
Jen Bryan https://www.instagram.com/jenbryan._
Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/
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Join us for an insightful exploration of client and customer retention strategies across various industries. Our hosts, Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard, share their unique experiences and approaches to retainers and project-based work.
This episode is packed with practical tips on client engagement strategies, effective communication tools, and maintaining clear communication to ensure client satisfaction and long-term retention. Tune in for valuable insights to enhance your business practices and boost client retention.
This episode is brought to you by Lemon7, the marketing agency that your competitors are going to wish they found first. If you’d like to get a paid advertising proposal today, head over to https://lemon7.ie/
Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!
Stay tuned until next time when we continue exploring strategies for business success!
Chapters
(00:00) Introduction and Sponsor
(09:11) Flexible Pricing Strategies for Business Retainers
(13:59) Business Model Innovation and Tax Planning
(23:47) VAT Compliance and Cash Flow Management
(31:25) Client Retainers and Communication Tools
(35:57) Client Engagement Strategies for Retainers
Links
Azure Communications https://azurecomm.ie/
The Vidacademy https://www.instagram.com/thevidacademy/
The Club Women’s Network https://www.instagram.com/theclub_womensnetwork/
Elite Pilates https://www.instagram.com/elitepilatesstudios/
Sian Horn Business Consultant https://www.instagram.com/sianhorn_business/
AD32 https://www.instagram.com/ad32.ie/
Bite Size Cafe https://www.instagram.com/bitesizecafe/
Colbert & Co https://www.instagram.com/colbertandco/
Designjoy https://www.designjoy.co/
Arc https://arc.net/
Follow Us On Socials
Jay Woodard https://www.instagram.com/iamjaywoodard/
The Vidacademy https://www.instagram.com/thevidacademy
Sian Horn https://www.instagram.com/sian_horn
Jen Bryan https://www.instagram.com/jenbryan._
Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/
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Welcome back to another exciting episode with Judie Russell, Jen Bryan, Jay Woodard and Sian Horn! After a brief two-week break for Sian, the crew is back together with fresh insights and engaging discussions. In Episode 40, Sian shares her thoughts on key takeaways from previous episodes, on the evolving dynamics of networking, the benefits of remote work, and practical strategies for handling online interactions. Whether you're navigating online criticism or refining your networking tactics, this episode provides valuable tips and perspectives to help you thrive both professionally and personally. As the hosts dive deeper, the conversation centers around this week's main topic: online networking. Discover how genuine online interactions and consistent commenting can foster meaningful connections. Don’t miss this blend of professional insights, personal anecdotes, and a touch of humor!
This episode is brought to you by https://sianhorn.com/ Your go-to resource for business mentorship and expert guidance. Contact Sian at [email protected]
Remember to subscribe, follow, leave a review wherever you're listening – your support means everything
Chapters
Introduction and This Week's Sponsor (0:00:00 - 0:01:11)
Networking vs. Remote Work Benefits (0:01:11 - 0:11:14)
Handling Online Comments and Scams (0:11:14 - 0:18:06)
Managing Expectations and Working Pace (0:18:06 - 0:23:46)
Navigating Event Filming and Online Networking (0:23:46 - 0:32:28)
Enhancing Conversational Sales Tactics (0:32:28 - 0:38:10)
Building Relationships Through Networking (0:38:10 - 0:50:49)
Frozen and Outro (0:50:49 - 0:51:50)
Links
Tyler Stalman https://www.youtube.com/channel/UC6OICk-ceplUJf4sCN3DMnQ
Scam Link Checker: https://vpn.com/link-checkerLemon7 https://lemon7.ie/
Tally https://tally.so/
Fabian Geyrhalter LinkedIn https://www.linkedin.com/in/geyrhalter/
Aoife McNamara https://www.instagram.com/amagine_media/
Supernormal https://www.supernormal.com/
Superhuman https://superhuman.com/
The Club Women’s Network https://theclubwomensnetwork.com/
Follow Us On Socials
Jay Woodard https://www.instagram.com/iamjaywoodard/
The Vidacademy https://www.instagram.com/thevidacademy
Sian Horn https://www.instagram.com/sian_horn
Jen Bryan https://www.instagram.com/jenbryan._
Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/
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In this insightful episode, our hosts discuss navigating industries where stagnation is the new growth, personal and professional reflections on work-life balance, strategies for finishing the year strong, and plans for future projects. Whether you're aiming to maintain stability or push for a final boost, this episode will help you navigate the year-end with confidence.
Judie shares her refreshing post-beach outlook, emphasizing the benefits of reducing work-related anxiety and adopting a more relaxed approach to professional life. This mindset shift has allowed her to achieve a better work-life balance. Similarly, Jen is considering a significant lifestyle change by cutting down on screen time. She plans to switch to a basic phone for emergencies, keeping her smartphone reserved for work tasks only. This adjustment will help her disconnect and focus more on personal time.
With the holiday season fast approaching, the importance of early planning for Christmas campaigns cannot be overstated. Strategic preparation is key to executing timely and effective sales strategies. Additionally, retaining clients provides a steady income stream, offering financial stability.
In an exciting development, the hosts discuss a new collaboration project that aims to enhance their service offerings by combining their unique expertise. This partnership aims to deliver greater value to clients through a more integrated approach.
Tune in to this episode to gain valuable insights on navigating the end of the year with confidence, whether your goal is to maintain stability or pursue growth
This week's episode is brought to you by AD32. We specialise in photography and videography, so if you’ve a story to tell, we are the ones to tell it for you, so do reach out to us at https://www.ad32.ie/ , and we can get started on your pre-production today.
Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!
Stay tuned until next time when we continue exploring strategies for business success!
Chapters
00:00 - Introductions & Sponsor
05:53 - Lifestyle-Centric Career Planning
11:07 - Anxiety and Work-Life Balance as an Entrepreneur
15:45 - Economic Conditions & Business Growth
20:48 - Taking Time Off & Managing Work During Vacation Periods
25:45 - Digital Detox & Reducing Screen Time
30:46 - Social Media Use for Personal & Business Purposes
34:27 - Final Advice for Finishing the Year Strong
35:00 - Outro & Request for Feedback
Links
Tech Roast Show https://www.instagram.com/techroastshow/?hl=en
Jon Breaks Bad News https://www.instagram.com/jonbreaksbadnews/?hl=en
Follow Us On Socials
Jay Woodard https://www.instagram.com/iamjaywoodard/
The Vidacademy https://www.instagram.com/thevidacademy
Sian Horn https://www.instagram.com/sian_horn
Jen Bryan https://www.instagram.com/jenbryan._
Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/
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This episode of the podcast focuses on the topic of working remotely or working from anywhere, and we are joined by guest, Aoife McNamara, a freelance video editor and podcast producer, who also produces and edits the Unbranded podcast. Unfortunately we are missing one of our hosts, Sian Horn this week.
In this episode, our hosts, Jay Woodard, Judie Russell, Jen Bryan and Aoife McNamara discuss their experiences and challenges of working remotely, including language barriers, setting up a company in a different country, and managing time zones. They also explore the idea of digital nomadism and the impact it has on wages and finding clients and freelancers. The conversation touches on tax regulations for remote workers and the importance of local context when choosing a location to work from. The episode concludes with a discussion on the benefits and drawbacks of remote work and the desire to travel and work in different locations.
In this conversation, Jen also discusses her experience with a negative online comment, as well as the importance of standing up for oneself. The conversation touches on the issue of people starting agencies without experience or putting themselves forward without doing the hard work. The conversation concludes with a discussion about the challenges of maintaining a YouTube channel and the idea of sharing personal experiences on camera.
This episode is brought to you by https://www.thevidacademy.com . Are you looking to upskill in video production and storytelling? At The Vidacademy, we offer comprehensive training for all levels to help you master the art of video through bespoke in person training and online courses. Visit https://www.thevidacademy.com to find out more.
Links
Aoife McNamara (Freelance video editor and podcast producer) - https://www.instagram.com/amagine_media/
Crewless - https://crewless.ie/
Jay Clouse - https://www.instagram.com/jayclouse/?hl=en
Follow Us On Socials
Jay Woodard https://www.instagram.com/iamjaywoodard/
The Vidacademy https://www.instagram.com/thevidacademy
Sian Horn https://www.instagram.com/sian_horn
Jen Bryan https://www.instagram.com/jenbryan._
Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/
Thank you for listening! Don’t forget to like, subscribe and share. See you next week!
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In this episode, Judie, Sian, Jen, and Jay discuss their personal experiences and insights on dealing with difficult clients. The hosts share what constitutes a bad client for them, the importance of setting boundaries, the value of communication, and strategies to manage client expectations. They emphasize the need for clear agreements, the role of gut instinct in client selection, and the benefits of learning from negative experiences. The episode also highlights the importance of referrals and maintaining professionalism in client relationships.
| The Courage To Be Disliked https://www.amazon.co.uk/Courage-Be-Disliked-yourself-happiness-ebook/dp/B074TWG8V7
Segment 4 Final Thoughts and Business Ideas
| Million Dollar Weekend https://www.amazon.co.uk/Million-Dollar-Weekend-Surprisingly-7-Figure/dp/1529146186
| Jay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/ -
00:00:00 - 00:00:e37
Introduction00:00:37 - 00:01:06
Host introductions00:01:06 - 00:01:17
This week's episode is brought to you by AD32. They specialize in photography and videography. Reach out at AD32, or follow them on Instagram.00:01:17 - 00:01:04
Welcome to this week’s episodeJay is hostingToday’s topic: All about ChristmasSegment 1: What Should You Be Doing Right Now to Prepare for the Christmas Rush?
00:01:04 - 00:03:12
Sian discusses the slower time of year and how to use it wisely for preparation.00:03:12 - 00:04:39
Jen emphasizes starting early and utilizing Google Trends for strategic ad placement.Google Trends00:04:39 - 00:05:53
Judie shares insights on planning from December backwards.The Vidacademy00:05:53 - 00:07:24
Jay talks about the difficulty of planning ahead and the importance of early mock-ups.00:07:24 - 00:09:56
Discussion on which businesses should focus on Christmas and how to manage if you miss early planning.Elite PilatesSian Horn Business ConsultancyBeBelle00:09:56 - 00:11:13
Sian discusses her businesses in December.00:11:13 - 00:13:58
Jen’s December activities and her views on the importance of early preparation.Lemon700:13:58 - 00:24:15
Judie’s online CapCut course and marketing suggestions from co-hosts.The Social Video Challenge CapCut CourseSegment 2: Negatives of Setting Up Too Early For Christmas
00:24:15 - 00:30:05
Hosts discuss the timing of Christmas preparations and share personal anecdotes.Bite SizeSegment 3: Tips and Advice
00:30:05 - 00:31:40
Judie suggests setting personal goals and mentions ‘Show Your Work’.Show Your WorkAudible00:31:40 - 00:33:52
Sian advises planning ahead and mentions a Google course on customer journeys.00:33:52 - 00:35:43
Jen’s new campaign setup strategy for Christmas.00:35:43 - 00:37:50
Discussion on TikTok and Lickd for music rights.Lickd00:37:50 - 00:39:00
Jay emphasizes the importance of early collaboration with teams and content creators.00:39:00 - 00:39:17
Outro: Thank you for listening! Don't forget to like, subscribe, and share.Jay WoodardThe VidacademySian HornJen BryanUnbranded Podcast -
Podcast Rundown
This week’s topic is ‘Storytelling for Business’Discusses why storytelling is important, how businesses can use stories to engage their audiences, and pitfalls to avoid.Shares an experiment on how stories can increase the perceived value of a product.Segment 1: Why Do You Think Storytelling Is Important in Business?
00:02:19 - 00:03:14: Jen highlights the psychological importance of storytelling, mentioning Apple's success in this area.00:03:14 - 00:04:43: Jay emphasizes that stories resonate with people, citing Nike and Jameson Whiskey as examples.00:04:43 - 00:05:58: Sian stresses the necessity of a story for emotional connection and effective branding.00:05:58 - 00:07:03: Judie mentions using Pixar's story spine in workshops.Segment 2: What Do You Do To Help Your Clients Tell More Engaging Stories?
00:07:03 - 00:08:05: Jay focuses on the importance of a strong foundation and knowing the 'why'.00:08:05 - 00:10:40: Jen talks about structuring clients' stories.00:10:40 - 00:12:41: Sian encourages not to be too hard on oneself and considers podcasts as a storytelling medium.Segment 3: Pitfalls/Things to Avoid When Telling Stories
00:12:41 - 00:13:29: Sian advises knowing your story before creating a brand.00:13:29 - 00:15:33: Jen discusses the six-word story and how to structure stories effectively.00:15:33 - 00:17:36: Jay emphasizes the need to capture the audience with a compelling story.00:17:36 - 00:20:41: Panel discusses the importance of hooks in campaigns and how no story is truly unique.00:20:41 - 00:22:35: Judie mentions TED Talks for storytelling advice and the significance of conflict in stories.00:22:35 - 00:25:07: Jen and Judie discuss Tim Urban’s TED Talk and the synchronization effect of storytelling on the brain.00:25:07 - 00:32:04: Jay and the panel talk about various media examples that illustrate effective storytelling.Segment 4: Teach Me Something New
00:32:04 - 00:33:10: Judie talks about Derek Thompson's TED Talk on mixing familiar and new elements in storytelling.00:33:10 - 00:34:23: Jay compares different movies with similar storylines and emphasizes research.00:34:23 - 00:35:59: Jen discusses future-proofing a story and recommends the book "A Secret History of Brands".00:35:59 - 00:35:59: Sian advises seeking help if you struggle with storytelling and the importance of trademarking.Outro
00:35:59 - 00:37:57: Thank you for listening! Don't forget to like, subscribe, and share. See you next week!Links/People Mentioned
AppleNikeJameson WhiskeyPixarThe VidacademyVibes and ScribesTED Talks PodcastsTim Urban TED TalkThe Young OffendersAlways Sunny in PhiladelphiaWelcome to WrexhamF1John LewisClarkson’s FarmDerek Thom -
Podcast Rundown
Clip from Podcast
00:00:00: Highlight clipHost Introductions
00:00:30: Host introductionsWelcome
00:01:03: Welcome back! Sian is here, Jen is out. Today’s topic: How to get people to your newsletter.Segment 1: Good Ways to Join a Newsletter
Judie: Loves quizzes for sign-ups but stays for valuable content.TLDR NewsletterJay: Only joins high-value newsletters. A big fan of Rich Webster.Rich WebsterRich Webster InstagramSegment 2: Annoying Ways to Join a Newsletter
Judie: Hates intrusive pop-ups and value-less newsletters. Importance of strategic value.Sian: Generic 10% off offers are boring.Jay: Prefers 20% off and strategic discount offers.HubspotSian: Suggests additional incentives for loyalty.Segment 3: How Do You Get People to Your Newsletter?
Jay: VIP events and free templates work. Promote through social channels.Judie: Uses pop-ups and linktrees effectively. Emphasizes GDPR compliance.The VidacademySian: Segments subscribers and debates linktrees vs. landing pages.Sian HornJudie: Suggests merchandise with QR codes for sign-ups.Courtney Kingdom MediaCourtney KingdomDiscussion: Offline audience building, newsletter strategies, and Google reviews.Segment 4: Teach Me Something New
Jay: Recommends Senja for video reviews.SenjaJay: Personalized video with Loom.LoomJudie: Focus on building rapport with subscribers.Sian: Highlighting value and occasionally making asks.Outro
00:40:17: Thanks for listening! Like, subscribe, and share. See you next week!Jay Woodard InstagramThe Vidacademy InstagramSian Horn InstagramJen Bryan InstagramUnbranded Podcast Instagram -
Welcome to Episode 33 of the Unbranded Podcast, where we delve deep into the nuances of client pricing and the impacts and implications of pricing transparency. This episode, hosted by Jen, explores various perspectives on the topic, with valuable insights from our guests. Unfortunately, Sian is out this week due to illness, but the discussion continues with vibrant input from our other hosts.
Episode Timestamps:
00:00:00 - 00:01:58: Introductions and WelcomeHost introductions and a quick welcome.Jen introduces this week’s topic, stemming from her video about pricing transparency at her agency, Lemon7.Watch Jen’s Pricing Video.00:01:58 - 00:14:04: Thoughts On Pricing TransparencyJay appreciates the concept of transparency, discussing the strategic use of "Starting from" in pricing.Judie endorses clear pricing visibility as beneficial for business comparisons, discussing "intuition pricing" and strategic high pricing.Jen reflects on the direct feedback from pricing transparency, including responses to proposal rejections.The Production Company PricingThe Production Company Instagram00:14:04 - 00:29:29: Risks/Worry With Pricing TransparencyJay shares experiences from his donut shop and the competitive insights gained from transparent pricing.Jen provides insights from her consulting days, understanding competitive pricing landscapes.Judie contemplates implementing transparent pricing in her training courses, referencing Everlane for its transparency.Take Nine Studio Instagram00:29:29 - 00:40:02: Teach Me Something NewJay discusses the potential of AI in voiceovers with examples from Artlist and Eleven Labs.Judie explores new features in Google Calendar that facilitate appointment scheduling.Jen reflects on personal accountability in business, inspired by the documentary Sprint on Netflix.00:40:02 - 00:40:21: OutroClosing remarks and reminders to subscribe, like, and share the podcast. -
Episode 32 - Trends Predictions For 2025
Welcome to Episode 32 of the Unbranded Podcast! In this episode, our hosts dive into their predictions for the trends that will shape 2025. From AI advancements to the future of content creation, join Jay, Judie, Sian, and Jen as they explore what's on the horizon.
TIMESTAMPS:
00:00:00 - 00:01:31 Introductions and welcome00:01:31 - 00:16:04 Segment 1: Trend Predictions/Styles That Will Catch On00:16:04 - 00:25:34 Segment 2: Trends That Won’t Last00:25:34 - 00:29:51 Segment 3: Teach Me Something New00:29:51 - 00:30:30 OutroSegment 1: Trend Predictions/Styles That Will Catch On
00:01:31 - 00:04:35
Predicts personalized AI videos will become biggerJay shares his experience with Loom in coursesSian uses welcome videos for new followers in ‘The Club’Links:BHumanLoomThe Club00:04:35 - 00:08:55
Talks about TikTok ‘Symphony’ and AI avatarsDiscusses AI's role in personalizing adsJay mentions Muriel Foley’s insights on Meta's privacy policyLinks:TikTok SymphonyMuriel Foley00:08:55 - 00:10:55
Believes real authenticity will become more significantConcerns over small business budgets and trust in AI00:10:55 - 00:16:04
Hosts debate the impact of AI avatarsSpeculate on AI's role in business operations and communication skillsExamples of AI in everyday tools like clubcards and bot checkersSegment 2: Trends That Won’t Last
00:16:04 - 00:17:47
Encourages trying trends regardless of their longevity00:17:47 - 00:21:30 Podcast Longevity Discussion
Sian believes podcasts will grow, with only the strongest survivingJay emphasizes the need for constant innovationJen notes other platforms being prioritized over podcasts00:21:30 - 00:23:44
Thinks short videos are distracting but hold valuePredicts a shift towards trying various video types00:23:44 - 00:24:30 Posting Longer Videos
Hosts discuss posting longer videos on Instagram00:24:30 - 00:25:34 Sian
Believes people follow personalities and values behind-the-scenes contentAnticipates the ‘shop’ featureSegment 3: Teach Me Something New
00:25:34 - 00:25:55
Shares Gary Vee’s thoughts on AI identifying products in videosLink: Gary Vee00:25:55 - 00:26:49
Talks about using Google Lens to identify items00:26:49 - 00:29:17
Shares a story about using Google Lens for Instagram commentsJudie adds its use in online dating00:29:17 - 00:29:51
Emphasizes kindness and mentions Muriel Foley's series on online protectionLink: Muriel Foley00:29:51 - 00:30:30 Outro
Thank you for listening! -
This episode delves into the multifaceted world of internal communications. The hosts share their diverse experiences and discuss common issues, new learning tips, and seasonal productivity shifts.
Timestamps & Topics
Introductions & Welcome
00:00:00 - 00:02:07: The episode kicks off with a warm introduction from the hosts, welcoming listeners to a discussion on internal communications.Segment 1: Hosts' Experiences with Internal Communications
00:02:07 - 00:15:13:Sian talks about the balance between using email for a paper trail and the need for tone, which sometimes requires voice communication. She advocates for a blend of face-to-face and software-based communication.Jay shares insights from working in both large and small companies, discussing the use of different platforms like Discord and WhatsApp. He advises keeping client communications separate from personal apps.Judie mentions a survey conducted during an internal comms project to determine preferred communication modes, finding an even split among options.Jen emphasizes the importance of clear, concise communication and introduces the AI note-taking tool, Supernormal, used in her meetings for better clarity and record-keeping.Segment 2: Problems With Internal Comms
00:15:13 - 00:32:15:The hosts discuss various issues like the impersonality of emails and the misuse of communication tools in workplaces, sharing personal anecdotes and observations.Jen highlights a part from the book ‘A World Without Email’ by Cal Newport, discussing how reliance on email affects workplace dynamics and personal interactions.Segment 3: Teach Me Something New
00:32:15 - 00:39:01:The discussion shifts to setting personal and professional boundaries to manage communication effectively. Tools like Loom are mentioned for adapting communication to individual needs.Segment 4: Are You More or Less Productive In The Summer?
00:39:01 - 00:40:25: A quick roundtable reveals that most hosts find themselves more productive during the summer, although Judie notes an increase in hours that sometimes leads to fatigue.Closing Remarks
00:40:25 - 00:40:46: The episode concludes with a thank you to the listeners and reminders to follow and share the podcast.Links & Mentions
SupernormalA World Without EmailSpringboard CommunicationsLoomAdam Alaksic - InstagramHosts on Instagram: Jay Woodard, The Vidacademy, Sian Horn, Jen Bryan, Unbranded Podcast -
Welcome to Episode 30 of the Unbranded Podcast, where we dive deep into the intricacies of email marketing. From what annoys us to the best practices for building your list, join us as we explore the ins and outs of this essential marketing tool.
00:00:00 - 00:11:33: Introductions and welcome00:11:33 - 00:23:41: What Pisses You Off About Email Marketing00:23:41 - 00:32:10: Best Ways To Get People To Your Email Marketing List00:32:10 - 00:38:56: What Do You Love About Email Marketing?00:38:56 - 00:44:19: Teach Me Something New About Email Marketing00:44:19 - 00:49:37: This Week’s Dilemma00:49:37 - 00:50:30: OutroEpisode Breakdown
00:00:30 - 00:01:03: Host introductions00:01:03 - 00:11:33: Discussion on the current landscape of email marketing and a quick check-in with our hosts on their latest activities including Jen’s new website launch at Lemon7.00:11:33 - 00:23:41: A fiery discussion on the frustrations with email marketing. Topics range from deceptive practices to the underutilization of innovative email strategies.00:23:41 - 00:32:10: Tips on growing your email list without relying on conventional methods, featuring insights from Jen on using ManyChat to enhance newsletter sign-ups.00:32:10 - 00:38:56: Our hosts share their personal stories and successes with email marketing, highlighting the value of genuine interaction and strategic automations.00:38:56 - 00:44:19: Learning segment where each host shares a unique tip or strategy that has significantly impacted their email marketing efforts.00:44:19 - 00:49:37: Discussion on a current dilemma in the social media sphere involving Instagram content and username alignment, featuring influencer Ashling Muldowney.Links & Mentions
Jen Bryan: InstagramJay Woodard: Instagram, The VidacademySian Horn: InstagramUnbranded Podcast: InstagramTools and Resources Mentioned
WixSubstackMailerLiteFlowdeskMailchimpFeatured Newsletters
Jennie McGinn NewsletterLenny Rachitsky -
Join hosts Jen, Sian, Judie, and Jay as they dive deep into the world of branding—discussing what irks them, what they admire, and sharing invaluable branding insights. This episode explores the emotional connection, the psychological aspects, and the strategic importance of effective branding.
Timestamps & Details:
00:00:00 - 00:02:59
Introductions and WelcomeHost Jen introduces the theme of the episode, emphasizing the relevance of branding in today's market.00:02:59 - 00:14:40
Segment 1: What Pisses You Off About BrandingSian critiques the oversimplification of branding processes between large and small businesses.Judie laments the conflation of authenticity with poor quality in branding efforts.Jay discusses the underappreciation of branding's power, using Coca-Cola as a case study.00:14:40 - 00:30:32
Segment 2: What Do You Like About BrandingSian talks about the recognition and emotional loyalty strong branding can engender.Judie delves into the psychology behind branding and its impact on consumer choices.Jay expresses his appreciation for brands that establish a strong emotional connection, like McDonald's.00:30:32 - 00:44:08
Segment 3: Teach Me Something NewThe hosts share personal anecdotes and strategies about the foundational aspects of branding. They emphasize the importance of aligning branding with business goals and understanding its psychological impact on consumers.00:44:08 - 00:44:24
OutroReminder to like, subscribe, and share the podcast.Mentioned Links and People:
Coca-Cola: InstagramSeabody: Website | InstagramElite Pilates: Website | InstagramDyson: InstagramMcDonald's: InstagramStanley Cup: InstagramMarks and Spencers Ireland: InstagramDunnes Stores: InstagramAldi Ireland: InstagramThe Club: WebsitePersonal Instagrams: Jay Woodard | Sian Horn | Jen Bryan | Unbranded PodcastStay tuned for more insightful discussions and expert opinions on Unbranded, the podcast that dives deep into the nuances of marketing and branding.
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