Episodes
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Website speed matters - but how much time and resources should you really invest in it?
In this episode, Phil cuts through the noise to explain when speed improvements are worth pursuing and when other website elements deserve more attention.
Learn what "fast enough" really means for your site, and why obsessing over speed metrics might be holding you back from more important improvements.Watch all episodes on YouTube
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Knowing exactly when to redesign your website can be tricky to pin down.
In this episode, Phil explores the key events and changes that should trigger a website redesign, from business growth to shifting customer needs.
Learn how to spot the right moment for your business and understand what signals indicate it's time for a meaningful update. While gradual improvements have their place, discover when a more comprehensive redesign makes strategic sense.Watch all episodes on YouTube
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Missing episodes?
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Many businesses don't realise just how much their website impacts their growth potential.
In this episode, Phil digs into why companies often undervalue their websites, and shares key insights on how to make sure yours gets the attention and investment it deserves. Learn what your website could be doing for your business and why it matters now more than ever.Watch all episodes on YouTube
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After reviewing 500+ websites at INBOUND, Phil reveals what actually works in modern web design - and what desperately needs to change.
From standout success stories to painfully common mistakes, this episode unpacks the patterns that separate high-converting websites from those driving visitors away. Whether you're planning a redesign or just want to avoid costly mistakes, get ready for a look at the most common mistakes businesses are making right now.Watch all episodes on YouTube
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Many businesses waste time and money on website pages their buyers rarely use or care about. Surprisingly, there are only three essential pages every B2B website truly needs. Any additional pages should be carefully considered based on your specific business goals.
In this episode of Websites Decoded, Phil reveals these three crucial pages and explains their importance. He then discusses other valuable, but optional, pages that businesses should consider adding to their websites.Watch all episodes on YouTube
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Is removing old blog posts and web pages truly a secret to improving your website's SEO? While this practice is often touted as a quick fix for improving search rankings, its effectiveness for B2B websites may not be as clear-cut as you think.
In this eye-opening episode of Websites Decoded, host Phil dives deep into the controversial topic of content pruning.Watch all episodes on YouTube
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Website speed matters a lot. It affects how well your site ranks in search results and how people feel when using it. A slow website can hurt your search rankings and annoy visitors, which could mean losing potential customers.
In this episode of Websites Decoded, Phil discusses the most common things that slow down B2B websites and shares how to fix them.
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Generating consistent, high-quality traffic to your B2B website is crucial for driving business growth. After all, if buyers can't find and discover your website, how can they learn about your offering and become customers?
In this episode of Websites Decoded, Phil shares tactical ways to generate more high-quality traffic to your B2B website.
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While the promise of quick and easy page creation is highly attractive, especially for marketers, these tools can quickly lead to inconsistent and disjointed websites if not used carefully.
In this episode, Phil explores how the freedom of drag-and-drop editing can be a double-edged sword, making it difficult to maintain branding, design standards, and a cohesive user experience across a website.
Phil recommends an approach that balances drag-and-drop capabilities with some thoughtful constraints can allow for flexibility in building pages, while still ensuring a polished, consistent look and feel.Watch all episodes on YouTube
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Many businesses gate key pieces of content on their website to generate leads. But this increasingly outdated method is failing due to significant shifts in buyer behaviour and preferences.
In this episode of Websites Decoded, Phil explores the risks associated with gated content and reveals how a completely ungated approach to your website's content can positively transform your marketing efforts.
Learn why removing barriers might be the secret to reaching and engaging your audience more effectively.
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An effective B2B website should consistently generate valuable pipeline for the business. Yet many companies struggle to optimise their sites for this crucial role.
In this episode, Phil shares seven proven tactics to transform your website into a powerful pipeline engine.
Whether you're looking to fine-tune your current site or overhaul your web strategy, these quick-fire tips will help you tap into your website's full potential as a key driver of business success.Watch all episodes on YouTube
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Is your website effectively turning visitors into leads?
In this episode of Websites Decoded, Phil breaks down the essentials of measuring your site's conversion rate. He introduces advanced metrics like high-intent leads, offering a clearer picture of your website's impact on your business.
He also provides actionable strategies to improve your website's performance, helping you convert more visitors into valuable leads.Watch all episodes on YouTube
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In this episode of Websites Decoded, Phil tackles the challenge of building an effective B2B website on a limited budget. He offers practical strategies for businesses needing a demand-generating website despite financial constraints.
Setting priorities for your website when funds are tight Smart ways to constrain scope and size without compromising effectiveness How to think about website strategy Balancing efforts in copywriting, design, and development on a budget Choosing between templated themes and custom designs
Phil covers:Additionally, Phil cautions against "budget-friendly" solutions that promise unrealistic results. Discover how to allocate your limited funds wisely, focusing on elements that truly drive your B2B website's performance and support your business goals.
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Welcome to Site Submissions!
In this series, we explore your websites and their demand generation potential.
We'll break down your messaging, design, user experience (UX), and functionality, highlighting what works and what could be improved.
Phil, with over 13 years of real-world experience in B2B websites, will give you practical recommendations based on research and experience.
In this Site Submissions episode, Phil takes a close look at the Bitlog website.
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Have you invested in upgrading your website?
It's essential to understand the return on that investment. In this episode of Websites Decoded, Phil reveals the critical metrics you need to analyze to track your site's performance after making changes.
He introduces one simple yet powerful metric that could be the cornerstone of your website's commercial success. Whether you're a business owner or a marketer, this episode will equip you with the knowledge to ensure your web investments pay off.
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Your product pages are critical. Visitors use them to research whether your product is worth buying or not. So, your pages must convey the right information that convinces your prospects that your product is worth investing in.
In this episode of Websites Decoded, Phil covers the key elements of effective product page design that will engage and convert visitors.Watch all episodes on YouTube
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Your website is a crucial part of your business, yet many companies fail to invest enough in it. If your website can't convert interested visitors into customers, you're essentially wasting the marketing efforts and money spent on driving traffic to an underperforming website.
In this episode of Websites Decoded, Phil discusses the importance of allocating a higher portion of your marketing budget towards your company's website to drive better results. He explores how much more businesses should realistically invest in their websites to maximise their impact.
Tune in to understand why your website plays a vital role in converting website visitors into paying customers, and how dedicating the proper level of investment can substantially boost your website's performance, sales, and overall business growth.Watch all episodes on YouTube
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When it comes to B2B websites loaded with complex product details, resources, case studies and more, having an intuitive content structure is make or break. In this episode, host Phil sits down with website strategy expert Jasmine Ojbro to discuss the crucial role of information architecture (IA).
They'll define what IA actually is and why it's so vital for delivering a seamless user experience - something that can easily get muddled on content-heavy B2B sites. Jasmine differentiates IA from a simple sitemap, providing tangible examples of companies that nailed their IA to help visitors effortlessly find what they need. Whether you're building a new site or reorganising existing content, tune in for an insightful master-class on leveraging IA to improve user experience.Watch all episodes on YouTube
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Creating a seamless and intuitive user experience (UX) is crucial for the success of any B2B website. But businesses often fall into the trap of prioritizing internal objectives over their users' needs, resulting in frustrating UX mistakes that can severely impact conversion rates.
Join host Phil and Blend's website strategist, Jasmine Ojbro, as they dive deep into the biggest UX pitfalls that plague modern websites on this insightful episode of Websites Decoded.Watch all episodes on YouTube
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Are there quick fixes you can make to boost your website's performance immediately? Or does it need a complete overhaul to truly thrive long-term? This episode of Websites Decoded tackles both angles.
Phil first guides you through the low-hanging fruit - those easy tweaks and changes that can deliver quick wins and short-term improvements to your site's performance.
He then breaks down when it's time to take the long-view and invest in a full website redesign or rebuild. You'll learn the telltale signs that band-aid fixes won't be enough and a comprehensive overhaul is required for sustained success.
By the end, you'll understand how to identify opportunities for quick optimisation as well as when to pursue an in-depth revamp.Watch all episodes on YouTube
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