Episodes
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Brands ignore the biggest part of Shopify marketing, which is building customer trust.
Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn:
- How to build customer trust presale
- How to nail the aftersales process
- Shopify marketing done properly
Timestamps
0:00 - Why Trust Is the Most Important Thing You're Not Selling on Shopify
1:46 - Shopify After Sale Matters More
3:16 - The Lost Of First Shopify Customer
6:48 - How JoyT5 Started on Shopify
8:25 - What Losing Trust From a Supplier Taught Them About Building Their Shopify Business
11:39 - How JoyT5 Grew to 20+ Dealerships Using Shopify & YouTube
18:52 - How to Market a High-Ticket Product Without Paid Ads on Shopify
28:43 - Why Product Videos & UGC Are the Biggest Missed Opportunity
33:21 - Outro
Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Management
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning -
Shopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales.
Nick Trueman is outlining how brands he works with are using dropshipping to scale faster, without warehousing costs but, most importantly, harnessing Shopify's ability to provide a seamless customer experience.
Struggling with suppliers and stock issues? Struggle less with lean dropshipping on Shopify. In this episode, you'll learn:
- How brands are leveraging dropshipping for faster growth
- Learn how your Shopify brand could scale faster without stock headaches, and easily test new product ranges.
- Stop spending months, some times years, trying to get hold of the right stock
Timestamps:
0:00 Why Every Shopify Dropshipping Is For Every Brand
1:04 Reason #1: Sister Products & Filling Seasonal Gaps With Dropshipping
3:02 Reason #2: Test New Shopify Products Without Spending a Penny
4:25 Reason #3: Avoid Stocking Bulky & Big Ticket Items
5:40 Reason #4: Partner Brand Collaborations via Dropshipping
7:35 How Big Brands Are Already Using Shopify Dropshipping
9:01 The Smart Way to Consolidate Drop Ship Orders Into One Package
11:19 How to Build a Seamless Customer Experience With Multiple Suppliers
16:31 Outro
Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the UK, servicing brands all over the world.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning -
Missing episodes?
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Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes.
This week, Nick speaks to Cara Marin from Seguno who's helped create a report that analysed over 182m discount codes.
Cara is part of Seguno, an email platform for Shopify brands who also have a Bulk Discount Code Shopify app.
Check out the app here: https://www.seguno.com/bulk-discount-code-botIn this episode, you'll learn:
- Learn how to maximise revenue, like other brands, with your Shopify discount code strategy
- Understand how brands use codes in your specific segments
- Stop having generic codes shared all over the internet, decreasing your margins and stopping orders from happening
0:00 - Intro
2:25 - Relationship-Based Discounts on Shopify vs Seasonal Discounts
5:05 - Finding the Sweet Spot
7:12 - What's the Right Shopify Discount Percentage?
11:06 - Unique Discount Codes on Shopify & Why Do They Matter?
13:14 - How to Boost Shopify AOV by 260% With One Simple Code Tweak
19:47 - Only 4% of Shopify Brands Are Segmenting Discounts
25:25 - Percentage Off vs Amount Off
30:16 - Outro
The Winning With Shopify podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.comInventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning -
Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice.
This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO.
Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps Shopify Stores harness the power of Shopify SEO to grow organic revenue. In this episode, you'll learn:
- Things you need to change today to maximise Shopify SEO
- The latest Shopify SEO strategies to boost revenue for your store
- Shopify apps than can support your Shopify store's SEO growth
0:00 Intro
1:27 - #1: Why You Need a Shopify SEO LLMs.txt File Now
3:24 - #2: Optimizing for SEO Keywords AND SEO FAQs
5:57 - How FAQs & SEO Shopify Blog Content Get You Cited by ChatGPT
7:32 - #3: Building New Shopify Pages — The Biggest Missed SEO Opportunity For Your Store
8:42 - Ingredient/Feature Page Examples: The Health Supplements That Crush Shopify SEO
10:23 - Benefits, Use Cases & Results Pages For Boosting SEO
13:23 - #4: Why Most Brands Get Reviews Completely Wrong For Shopify SEO
16:12 - Outro
The Winning With Shopify Podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.comInventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning -
Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store.
This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand.
From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their wholesale growth. In this episode, you'll learn:
- How to thrive in both direct-to-consumer and wholesale
- Shopify setup, Shopify apps and Shopify marketing
- Creating a 7-figure store from the ground up
Timestamps:
0:00 Intro
0:41 Islandseye: 32 Years of Wholesale Before Launching Shopify
3:22 The COVID Pivot To a Shopify Setup
7:31 The Quality Behind Every Garment
10:27 How to Make a Profit Manufacturing in Dublin (An Expensive City)
13:25 Bringing Production Back to Ireland & How It Changed Everything
19:22 Turning Negative Shopify Reviews Into Fans & Building Customer Lifetime Value
28:10 How Getting Featured in TV Shows Drove Organic Growth
37:18 Outro
Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning -
8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth.
This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his PPC & SEO Agency, Spec Digital since 2007 and has serviced thousands of brands over that time.
Nick shares his top tips for growing (or aspiring) Shopify Stores on things they can't neglect, based on his extensive experience of things going well for brands, or, falling apart. In this episode, you'll learn:
- The secret 8 strategies that generate ecommerce growth for brands
- Hidden opportunities to scale up your Shopify Store setup and performance
- How to protect Shopify product margins whilst growing
0:00 Introduction – Winning With Shopify Podcast
1:15 The Dangerous Mistake of Relying on One Marketing Channel
4:00 Paid Ads vs Organic Growth: Why You Need Both
6:15 The Hidden Revenue Opportunity Most Brands Ignore
8:25 How to Win Back Customers Who Stopped Buying
10:45 Why Great Products Still Fail (And How to Fix It)
13:00 Turn Existing Customers Into Your Best Sales Team
15:00 The Profit Margin Strategy That Fuels Faster Growth
17:00 Building a Business That Doesn't Depend on One Person
18:30 The 8 Growth Strategies Every Shopify Brand Needs
19:48 Final Thoughts
Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning -
In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands.
As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficiency, and why planning early can help businesses scale more effectively.
Whether you're launching your first Shopify store or managing a rapidly growing eCommerce brand, this episode offers valuable insights into building systems that support long-term growth.
Timestamps:
0:00 Intro
1:35 How TaxCloud Became the #1 Tax App in the Shopify App Store
2:29 The Costly Mistakes Growing Shopify Brands Make With Sales Tax
4:39 Filing Frequency, Nexus & Why It Gets More Complex as You Scale
6:23 The $40,000 Cable Bullet Case Study
8:08 Shopify Tax vs Stripe Tax: What They Do & What They Don't
10:13 When Should Shopify Brands Start Thinking About Sales Tax?
12:04 Sales Tax for Subscription Businesses: What You Need to Know
16:29 Almond Cow Case Study: 70% Less Time Spent on Tax
19:10 Outro
EXCLUSIVE WWS OFFERS
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/
Winning With Shopify listenersget 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-s...
Check out Yoast and get 15% offALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-...
Join the bootcamp and elevateyour inventory game: https://info.brightpearl.com/winning-...
Follow us on socials:
/ winningwithshopifypodcast
/ winningwithshopify
/ @winningwithshopify
Join our newsletter: https://wwspodcast.com/
Proudly powered by https://spec.digital, a world class SEO Agency and PPC Agency
Become a sponsor: https://wwspodcast.com/pages/sponsorship
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Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational Scale
Emily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity!
Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business into a nationally recognised food brand.
In this episode, you'll learn:
• How to scale an artisan food business without compromising quality
• The operational and fulfilment systems needed to support rapid growth
• How branding, packaging, and customer experience drive repeat purchases
• The role Shopify and ecommerce technology played in scaling the business
• Lessons from managing demand spikes, supply chain challenges, and nationwide expansion00:00 Introduction
02:10 The Origins of Cutter & Squidge
04:35 Scaling Handmade Production
07:50 Ecommerce Fulfilment and Logistics
10:15 Building a Memorable Food Brand
13:40 Managing Supply Chain Challenges
16:05 Using Shopify to Support Growth
18:30 Navigating Rapid Growth During Covid
22:15 Marketing Strategies and Customer Retention
25:50 Wholesale Growth and Retail Partnerships
29:20 Expanding from Local to Nationwide
32:45 Handmade Production vs Automation
36:10 Forecasting, Planning and Technology
39:30 Customer Feedback and Product Development
42:00 Seasonal Campaigns and Gifting Opportunities
44:20 Lessons for Ecommerce Entrepreneurs
46:00 Connect with Cutter & SquidgeWebsite:
https://www.cutterandsquidge.comInstagram & TikTok:
@cutterandsquidgeWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. Every Friday, Nick Trueman interviews successful founders, ecommerce experts, and Shopify partners to uncover the strategies behind real business growth. New episodes every Tuesday and Friday.
Sponsors:
Yoast – Get 15% off all monthly Shopify purchases for the first six months with code WWS15:
https://yoast.com/winningwithshopifyTaxCloud – Book a tactical session covering tax reconciliation, returns, compliance, and more:
https://taxcloud.com/summerSeguno – Get 20% off your first three months of email marketing with code WWS20:
https://www.seguno.com/winning-with-shopifyBrightpearl – Join the bootcamp and elevate your inventory management:
https://info.brightpearl.com/winning-with-shopifyFollow Winning With Shopify:
Instagram: @winningwithshopify
YouTube: @winningwithshopify
Newsletter: https://wwspodcast.comPowered by https://spec.digital/
Interested in sponsoring the show?
https://wwspodcast.com/pages/sponsorship -
In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it.
From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forward.
But here’s the important part: while the tech is impressive, AI is still just a tool. It can’t think creatively, understand your customers like you do, or replace the human touch that makes a brand stand out.
AI can only work from what it’s been taught, shown, or told.So if you’ve built a unique business with personality, originality, and real human connection - keep being unique. That’s still your biggest advantage.
Want to work with Nick? Reach out here https://spec.digital/
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In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched her first skincare product, used customer feedback to develop new products, built a Shopify store from scratch, and manages her business as a solopreneur with AI-powered workflows.Guest:Kit StanwoodWebsite:https://goldentallow.comInstagram:https://www.instagram.com/goldentallowTikTok:https://www.tiktok.com/@goldentallowYouTube:https://www.youtube.com/@GoldenTallowWhat You'll Learn:How to launch a skincare brand from scratchWhy customer-led product development worksHow AI acts as a solopreneur's co-founderBuilding systems before scalingCreating products your audience actually wantsLeveraging personal branding for ecommerce growthHow to use Shopify as a solo founderThe future of AI-powered entrepreneurshipKey Takeaways:00:51 Entrepreneurial Skillset for Success01:52 Smart Sourcing: Samples & Quality02:40 Funding First Product Batches03:25 Wagyu Tallow Skincare Innovation06:53 Solopreneurship with AI Co-Founders08:11 Customer-Led Product Development12:09 Documenting Business Processes: Scaling16:24 Leveraging Personal Brand for Sales19:36 Solopreneur Mental Health Strategies21:31 AI: Solopreneur's Unfair Business Edge25:33 What's Next for Golden Tallow?EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcastCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital/, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship
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Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong.
In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover.
We cover:
• Why Shop Pay should probably already be enabled
• The hidden SEO and UX issue with /collections/ URLs
• How stronger guarantees increase conversion confidence
• Why charging for returns might be costing you more than you think
• The importance of testing changes properly instead of “just doing stuff”Small changes. Big impact.
If your store is doing over £1m/year and you want help uncovering hidden growth opportunities, reach out and let’s have a chat https://spec.digital/
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In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers!
This conversation is packed with real-world lessons for ecommerce founders. John and Ben share how they approach retention, churn, customer lifetime value, product quality, pricing, influencer marketing, subscription tech, and building long-term customer relationships.
Guests:
John Roman – BattlBox
Website: https://www.battlbox.com/
Ben Holland – Good Ranchers
Website: https://www.goodranchers.com/
What you’ll learn:
- How BattlBox built a 70% subscription-based business
- How Good Ranchers scaled to 63,000+ subscribers
- Why product quality beats retention hacks
- How to grow ecommerce without relying on Meta ads
- Why LTV matters more than one-time sales
- How to reduce churn and win back customers
- Why subscription tech should be seen as a value driver
- How influencer and podcast marketing can build trust fast
Key Takeaways:
00:23 Growing E-commerce Without Meta Ads
02:49 Product Quality Trumps Tech Nudges
05:52 Achieving High Customer Retention Rates
06:36 From Truck Sales to Online Meat
08:16 Value Beyond Product: Education & Recipes
09:14 LTV as a Key Scaling Metric
12:04 Landing a Netflix Original Series
14:25 Identifying Your True Target Audience
15:28 Growing E-commerce Without Meta Ads
17:09 Influencer Marketing for New Brands
21:08 Subscription Pricing Strategy: One-Time Premium
24:12 Subscription Platform: Value, Not Expense
28:56 Full-Time Churn Win-Back Strategy
32:58 Too Much Product Causes Churn
EXCLUSIVE WWS OFFERS:
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Follow us on socials:
https://www.instagram.com/winningwithshopifypodcast/
https://www.tiktok.com/@winningwithshopify
https://www.youtube.com/@winningwithshopify
Join our newsletter: https://wwspodcast.com/
Proudly powered by https://spec.digital/, a world class SEO Agency and PPC Agency
Become a sponsor: https://wwspodcast.com/pages/sponsorship
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What if you could double your conversion rate with just a few simple changes?
In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands.
From uncovering customer objections to smarter A/B testing and retesting strategies, this episode explains how small changes can lead to massive revenue growth — without increasing traffic spend.
Nick also shares real ecommerce examples, including:
How trust signals doubled conversion ratesWhy removing stock confusion increased salesThe homepage change that transformed a prescription ecommerce storeWhy most brands ask customers the wrong questionsHow to use customer reviews, analytics, and AI tools to improve conversionsIf you run a Shopify store, work in ecommerce marketing, or want to increase sales from your existing traffic, this episode is packed with practical CRO insights you can apply immediately.
Topics covered:
Shopify CROConversion Rate OptimisationA/B testing for ecommerceShopify UX improvementsCustomer objections & trust signalsEcommerce growth strategiesAI tools for ecommerceIncreasing revenue per visitorFollow us on socials:
https://www.instagram.com/winningwithshopifypodcast/
https://www.tiktok.com/@winningwithshopify
https://www.youtube.com/@winningwithshopify
Join our newsletter: https://wwspodcast.com/
Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency
Become a sponsor: https://wwspodcast.com/pages/sponsorship
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In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands.
This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth.
If you run a Shopify store and want to increase sales without relying purely on more traffic, this episode is packed with practical insights.
Guest: Adam Pearce – CEO & Co-Founder of Blend Commerce
Test your CRO here: https://www.blendcommerce.com/winningwithshopify
LinkedIn: https://www.linkedin.com/in/adampearcemarketing
What you’ll learn:
• How Shopify brands increase revenue with CRO
• Why conversion rate is often the wrong metric
• The importance of revenue per session and LTV
• How UX impacts ecommerce growth
• Common CRO mistakes brands make
• Why heatmaps and customer data matter
• How brands like Dr. Squatch and Stubble & Co approach CRO
• The role of retention in ecommerce profitability
Key Takeaways:
00:31 Increase Shopify Revenue 65% with CRO
00:34 Overcoming Founder Pushback on CRO
00:52 From Politics to Process in CRO
01:22 Dynamic vs Static CRO Process
02:41 Unlocking Conversion: The Power of Data-Driven Design
03:51 CRO Agency as UN in Organizations
05:25 Understanding Revenue Per Person Metric
06:30 CRO Failure: Aesthetics Over Function
07:32 CRO Failure: No Clear Growth Goals
08:27 Conversion Rate Optimization: A Misnomer
16:40 Use Heatmaps for Data-Driven UX
18:30 Stubble & Co's CRO Filtering Strategy
19:17 CRO is an Ongoing Business Process
22:38 LTV as Your North Star Metric
26:41 Educate Customers During Delivery Window
32:47 Dr. Squatch's Aligned Marketing & UX
EXCLUSIVE WWS OFFERS:
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Follow us on socials:https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify
Join our newsletter: https://wwspodcast.com/
Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency
Become a sponsor: https://wwspodcast.com/pages/sponsorship
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Most ecommerce brands are collecting data… but asking the wrong questions.
In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth.
Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance.
You’ll learn:
Why revenue alone is misleadingHow to identify your most profitable customersWhy ROAS targets shouldn’t be the same for every productHow landing pages influence purchasing behaviouWhat channels are actually driving profitable growthIf you run a Shopify store, manage ecommerce marketing, or want to scale smarter using data, this episode is packed with actionable insights.
Subscribe for more Shopify growth tips, ecommerce strategies, and marketing insights.
Follow us on socials:
https://www.instagram.com/winningwithshopifypodcast/
https://www.tiktok.com/@winningwithshopify
https://www.youtube.com/@winningwithshopify
Join our newsletter: https://wwspodcast.com/
Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency
Become a sponsor: https://wwspodcast.com/pages/sponsorship
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What would selling 5 million units of one product do for your business?
In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide.
Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth.
If you’re building a Shopify brand, launching a beauty product, or trying to scale through retail and DTC, this episode is packed with valuable insights.
Guest: Amy Anzel – Founder & CEO of Hollywood
Browzer
Website: https://hollywoodbrowzer.com/
Instagram: https://www.instagram.com/hollywoodbrowzer/
What you’ll learn:
• How Hollywood Browzer sold over 5 million units
• The power of product education in ecommerce
• How to pitch wholesale buyers successfully
• Why benefits matter more than ingredients
• Turning negative reviews into product innovation
• Scaling a beauty brand through TikTok and retail
• The strategy behind international expansion
Key takeaways:
00:34 The Art of Dermaplaning: Why Passion Matters
01:36 From Acting to Beauty Entrepreneurship
02:39 Manufacturing Journey: China to Product
03:35 Overcoming Early Buyer Rejections
03:58 Pioneering a Market: Owning Authority
04:31 Achieving Low Product Return Rates
05:35 Leveraging Customer Reviews for Trust
05:54 Multi-Channel Sales Strategy
06:04 Funding New Product Development
10:48 Turning Negative Reviews into Innovation
12:46 Video Tutorials for Product Education
15:14 Product Positioning: Enhancing Other Products
17:59 Future Vision: Multi-Step Skincare System
29:19 International Expansion: US Market Launch
EXCLUSIVE WWS OFFERS:
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast
Follow us on socials:
https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify
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Wholesale isn’t just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales.
In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store.
From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine - not a competitor.
You’ll learn:
• How wholesale partnerships can boost SEO and brand visibility
• Why brand search volume matters (and how to track it)
• The importance of pricing consistency across retailers
• How to compete with Amazon and other stockists
• A clever (and slightly cheeky) way to win back customers
If you sell through retailers or are thinking about scaling wholesale, this episode is packed with practical strategies you can implement right away.
Follow us on socials:
https://www.instagram.com/winningwithshopifypodcast/
https://www.tiktok.com/@winningwithshopify
https://www.youtube.com/@winningwithshopify
Join our newsletter: https://wwspodcast.com/
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Become a sponsor: https://wwspodcast.com/pages/sponsorship
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What would 18.5 million views do for your store?
This week, we’re joined by Megan from Volashes - who did exactly that… with one video.
No big team.
No fancy production.
Just smart, consistent content.We break down:
• What actually works on TikTok
• How to turn views into real sales
• TikTok vs YouTube Shorts (what’s better?)
• And why most brands are overthinking contentIf you’re trying to grow your Shopify store with social - this one’s for you.
This episode first went live on 1st November 2024, but it’s still packed with loads of great takeaways!
Check out Volashes here: https://shopvolashes.com/
Key takeaways:
0:00 Introduction & About Megan
3:47 Pivoting Out Of Covid
10:01 Creating Behind The Scenes Content Successfully
14:38 TikTok vs YouTube: The Social Media Landscape
19:02 How Important Is Consistency?
26:38 How Can Brands Use Social Media To Their Advantage?
30:20 The Next Level Of Growth For Volashes
EXCLUSIVE WWS OFFERS:
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Follow us on socials:
https://www.instagram.com/winningwithshopifypodcast/
https://www.tiktok.com/@winningwithshopify
https://www.youtube.com/@winningwithshopify
Join our newsletter: https://wwspodcast.com/
Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency
Become a sponsor: https://wwspodcast.com/pages/sponsorship
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In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong.
If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn’t, and how to avoid damaging your rankings.
We cover everything from product page optimisation and structured data to how AI tools are changing ecommerce SEO.
If you want to increase traffic, improve conversions, and make your Shopify store AI-ready, this is a must-watch.
Featured link: https://www.linkedin.com/posts/cshel_what-search-engines-trust-now-authority-activity-7452315595011735552-WlG-/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAACld8QBkQCUhfJbPytbyPIkC43Cvg9mGiI
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Guest: Carolyn Shelby (Yoast)
Website: https://yoast.com
Instagram: https://www.instagram.com/yoast
What you’ll learn:
• Why AI should support strategy, not replace it
• The biggest mistake brands make with AI content
• How product pages impact SEO and AI visibility
• Why structured data (schema) matters more than ever
• How to optimise your Shopify store for AI search
• What Google actually wants from ecommerce websites
EXCLUSIVE WWS OFFERS:
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/
Key Takeaways:
00:22 AI's True Role: Speed, Not Strategy
01:36 100 Articles Daily: Bad Strategy?
02:31 AI Content Dilutes Your Signal
04:55 Google Crawl Budget for E-commerce
05:45 AI Content Drops Search Rankings
08:06 Human-Centric Product Content Strategy
08:48 Avoid Clever Product Color Names
10:29 Clarify Product Colors for AI
12:31 Text-Only Product Descriptions for SEO
15:22 More Product Info, Better Sales
15:56 AI for Manufacturer Data Processing
17:39 Train AI for Quality Output
19:00 AI for E-commerce Workflow Automation
19:40 Don't Scale Chaos with AI
21:12 Product Schema for LLM Visibility
23:32 De-jazzify Pages for AI Readability
31:33 Google's Ethos: Best User Solution
35:25 Website Traversability for AI Agents
Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJ
oin our newsletter: https://wwspodcast.com/
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Become a sponsor: https://wwspodcast.com/pages/sponsorship
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In this week’s Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively.Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the customers you already have?In this episode, you’ll learn:- Why LTV is the key to sustainable Shopify growth- The fastest ways to boost repeat purchases- How to increase revenue without increasing ad spend- Easy wins most brands overlook when it comes to retentionGrab a brew and tune in - this is a game-changer for sustainable growth.👉 Don’t forget to like, subscribe, and share if you found this helpful!
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