Episodes
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Y'all, marketing your practice does not have to mean spending a fortune and hoping something sticks.
In this episode, I'm joined by Joshua Brummel, co-founder of Therapy Flow, to talk about practical marketing tactics that are low-cost, high-impact, and actually worth your time as a practice owner.
We get into email marketing, reactivating past clients, networking in a way that feels more natural, creating content that can be repurposed across multiple platforms, lead magnets, SEO, and why your website still matters so much.
Joshua brings such a clear and helpful perspective on what is working in marketing right now, especially for group practice owners who want to be intentional with their time, energy, and money. If you've been wondering how to get more consistent with your marketing without overcomplicating it, this conversation is going to give you some really practical places to start.
Watch on YouTube
05:22 Marketing Tactics That Actually Create ROI
06:30 Why Email Marketing Still Works
09:24 How to Make Email Marketing Easier
12:16 Reactivating Past Clients
13:15 Networking With a Real Purpose
17:37 Repurposing Content for More ROI
19:11 Lead Magnets and Low-Cost Client Conversion
23:04 Why Volume Matters in Marketing
27:51 Website and Google Business Optimization
29:23 How TherapyFlow Helps Practice OwnersShow Sponsor Aria
This episode is brought to you by Aria, the practice automation platform.
You did the work. You billed for it. But did you actually collect it?
If you take insurance, the gap between the care you delivered and what actually lands in the bank can be wider than you think. Aria's reporting shows you that gap in plain numbers: what you charged, what you collected, and what's still sitting unpaid.
No more wondering where it went.
Right now, Aria is giving the Wise Practice community a free first month of reporting, no contract. It works with SimplePractice, TherapyNotes, and other common EHRs, with more on the way.
See where your money's going at https://www.heyaria.com/wise.
Meet Joshua Brummel
Joshua is the Co-Founder of Therapy Flow, a marketing and CRM company. With over 8 years of experience working in the private practice space, he has played a pivotal role in helping practice owners build seven-figure businesses by driving marketing success for thousands of clients.
Therapy Flow is known for its ability to help therapy practices launch paid ads. Having managed more than $3 million in ad spend, they know how to not only generate consistent clients but also ensure a return on investment. Joshua is the author of 'The Flow,' a newsletter with over 15,000 weekly readers. and host of group practice con, a practice owner conference designed for 7-figure practices.
Joshua's Resources
Therapy Flow
Instagram
Facebook
LinkedIn
Links and Resources
Wise Practice Summit
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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Are you investing in marketing for your therapy practice but wondering if it's actually working?
In this episode of the Wise Practice Podcast, I'm joined again by Neal Samudre, founder of Sambright, to talk about what practice owners really need to know before they decide to start, stop, or change their marketing strategy.
We talk about why marketing is not a quick fix, how long you should give SEO or Google Ads before making decisions, and why practice owners need to understand their data instead of making choices out of fear or frustration. Neal breaks down the key numbers to watch, how to establish a baseline, and why feedback between you and your marketing partner matters so much.
We also talk about the cost of inaction. Because if people in your community cannot find your practice, they cannot get the help they need.
In this episode, we cover:
➡️ How to know if your marketing is working
➡️ Why you need an experimental mindset with marketing
➡️ How long to stick with SEO or Google Ads
➡️ What feedback to give your marketing partner
➡️ Why practice owners need to track inquiries and conversions
➡️ The difference between marketing problems and intake problems
➡️ Why outsourcing SEO and Google Ads can be better than hiring in-house
➡️ The cost of doing nothing in your practice growthIf you are a Christian practice owner who wants to grow wisely, make better marketing decisions, and understand what your data is actually telling you, this conversation is for you.
Watch on YouTube
00:00 Sponsored by Aria
05:23 Meet Neal Samudre
07:06 Is your marketing actually working?
11:28 How long to give SEO and Google Ads
17:37 What data practice owners should track
26:41 In-house marketing vs. outsourcing
30:03 The KPIs that matter most
42:34 When marketing works but intake is broken
43:55 The cost of inactionShow Sponsor Aria
This episode is brought to you by Aria, the practice automation platform.
You did the work. You billed for it. But did you actually collect it?
If you take insurance, the gap between the care you delivered and what actually lands in the bank can be wider than you think. Aria's reporting shows you that gap in plain numbers: what you charged, what you collected, and what's still sitting unpaid.
No more wondering where it went.
Right now, Aria is giving the Wise Practice community a free first month of reporting, no contract. It works with SimplePractice, TherapyNotes, and other common EHRs, with more on the way.
See where your money's going at heyaria.com/wise.
Meet Neal Samudre
Neal Samudre is the founder of Sambright, a digital marketing firm that helps health and wellness practices get more qualified inquiries with Google Ads, SEO, and AI search. He is also a former CMO, the author of the book "Start From Joy," and is a regular speaker on joy and personal development. He lives with his wife and children in Nashville, TN.
Neal's Resources
Sambright
FREEBIE: Is Your Marketing Actually Working?
Links and Resources
Wise Practice Summit
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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Missing episodes?
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Before you cut another expense in your practice, ask yourself this: what is it costing you *not* to have it?
In this episode of the Wise Practice Podcast, I'm joined by Julie Herres, founder of GreenOak Accounting, to talk about making wise money decisions in your private practice.
Y'all, this has been a challenging year for practice owners. So many of us are feeling the pressure around finances, growth, staffing, marketing, and knowing where to invest our money. It can be tempting to start cutting costs just to feel more in control, but not every expense is the problem.
Julie and I talk about how to look at your numbers with more clarity, how to know whether an expense is actually helping your practice grow, and why cutting something that saves you time or brings in revenue can sometimes cost you more in the long run.
We also get into the habits of successful practice owners, including tracking your data, reviewing your finances regularly, surrounding yourself with the right experts, and making sure your personal lifestyle does not put pressure on your business.
If you've been feeling nervous about money, unsure what to cut, or wondering where to invest next in your practice, this conversation will give you some practical things to think through.
In this episode, we cover:
* Why practice owners are feeling more cautious about money right now
* The difference between cutting costs and cutting growth
* How to think about ROI beyond just dollars
* Why tracking your numbers matters so much
* What successful practice owners are doing differently
* When it's time to get professional help
* How to protect your practice from financial stressJulie and the GreenOak Accounting team will also be joining us at the Wise Practice Summit in Nashville, Tennessee, October 8–10. If you want to be in the room with other faith-based practice owners and experts who can help you grow with wisdom and clarity, I would love to see you there.
Watch on YouTube
07:10 What to consider before cutting expenses
16:28 The importance of tracking your numbers
20:44 Habits of successful practice owners
27:44 Focusing on what actually moves the needle
30:59 Financial advice for practice owners right now
35:03 How to connect with GreenOak AccountingLinks and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
Meet Julie Herres
Julie Herres has helped hundreds of private practice owners gain financial freedom. Founder of GreenOak Accounting, the country's largest firm serving healthcare private practices, Julie is an accountant, consultant, speaker, author of Profit First for Therapists and host of the Therapy for Your Money podcast.
Julie's Resources
Website
Facebook
Instagram
LinkedIn
Free Consultations -
What if building your practice alone isn't strength, but isolation?
Y'all, practice ownership can feel lonely real quick. You're making decisions about money, hiring, marketing, systems, leadership, and growth while also trying to stay grounded in your values and your faith.
In this episode, Amy Dover wraps up her Wise Practice Podcast takeover with a conversation for Christian practice owners who feel called to build something bigger but are tired of carrying it all by themselves.
Amy shares the unique tension of running a faith-aligned business, why community matters so much for practice owners, and what changed in her own practice when she stopped making every decision from gut feeling and started leaning into support, strategy, and wise counsel.She also talks about the real cost of isolation, the spiritual importance of being sharpened by others, and why managing is not the same as thriving.
Watch on YouTube
4:13 Why Practice Owners Need Community Too
6:02 The Unique Tension Christian Practice Owners Carry
8:04 The Real Cost of Building Alone
9:46 The Spiritual Cost of Isolation
11:29 What Community Changed in Amy's Practice
14:53 Managing Is Not the Same as Thriving
16:45 Who Built to Last Is For
19:50 Built to Last Mastermind Details
21:23 How to Join Built to Last
22:40 Final Encouragement for Practice OwnersShow Sponsor SamBright
Time for a quick shoutout to our sponsor, SamBright.
How many hours did you spend on marketing this week? Tweaking your website, wondering why your SEO isn't moving, trying to figure out if your Google Ads are doing anything at all?
For most practice owners, the answer is too many. And the frustrating part is, it still isn't filling your therapists' schedules the way it should.
SamBright takes all of that off your plate. SEO, Google Ads, local search run as one system with one goal: more qualified calls from people who are ready to book.
You focus on running your practice. They focus on making sure more clients find you. Book a call at https://www.sambright.com/schedule.
Amy Dover's Resources
Built to Last: The Solo to Group Mastermind
Links and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
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What would you tell yourself if you could go back to the very beginning of your group practice?
Y'all, that question will make you think.
In this episode, Amy Dover is taking over the podcast again as part of her June series on group practice ownership. Amy is a licensed marriage and family therapist, owner of Dover Counseling Services in southeastern Alabama, and a Wise Practice consultant with over a decade of experience building and leading a group practice.
Today, Amy is talking about what she would do differently if she were starting a group practice all over again. And her answer might surprise you. Before the systems, the compensation models, the hiring processes, or the spreadsheets, Amy says the first thing she would tell herself is this: find your people.
Amy shares the honest lessons she has learned about money, scarcity mindset, hiring, leadership, people-pleasing, and stepping out of the therapist role and into the CEO role. She also talks about the spiritual side of practice ownership, including what it looks like to stop striving, trust God with the outcome, and build a practice that is sustainable instead of exhausting.
If you are a Christian practice owner who feels like you are trying to figure it all out alone, this episode is going to feel like a deep breath.
Watch on YouTube
4:39 What Amy Would Tell Herself Before Starting a Practice
9:09 Money Mistakes and Compensation Lessons
11:03 Scarcity Mindset and Financial Fear
12:12 Why Profit Can Honor God
13:55 Hiring Lessons for Group Practice Owners
16:21 People-Pleasing vs. Practice Needs
18:24 Stepping Into the CEO Role
20:36 Why Busyness Is Not Faithfulness
22:16 Learning to Stop StrivingShow Sponsor SamBright
This episode is sponsored by SamBright, the marketing growth partner for your practice.
You didn't start a practice to spend your evenings figuring out why your ads aren't converting. You built it to help people.SamBright handles the growth side, so you don't have to think about it. Their team builds and manages your SEO, Google Ads, and local search presence. For larger practices, they even nurture clients with their email and SMS marketing.
Most clients start seeing new client calls within 30 days of launch.
If you want to get back to running your practice by offloading the marketing, book a call at sambright.com/schedule. That's https://www.sambright.com/schedule.
Amy Dover's Resources
Built to Last: The Solo to Group Mastermind
Links and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
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Amy Dover is taking over the Wise Practice Podcast for this special June series, and today she's talking about one of the biggest milestones in private practice: hiring your first therapist.
In this episode, Amy shares the story of hiring her first clinician, the mistakes she made early on, and what she wishes someone had told her before she stepped into the role of employer and leader. She talks honestly about the difference between simply adding another therapist and actually building the systems, expectations, contracts, culture, and leadership foundation your practice needs to grow well.
If you're a solo practice owner wondering whether it's time to hire, this conversation will help you think through your referral pipeline, your readiness to lead, your values, your infrastructure, and the fear that can sometimes keep you stuck.
Amy also shares about her upcoming mastermind, Built to Last: Growing from a Solo Practice to a Group, for Christian practice owners who are ready to make their first hire or grow beyond their first team member.
Watch on YouTube
5:02 The story behind Amy's first hire
7:18 Why "get busy, hire" is not enough
8:21 The danger of hiring without systems or a roadmap
10:08 Hiring without a contract
12:37 Why your first therapist needs clear direction
13:28 How to know if you're not ready to hire
17:39 What readiness to hire actually looks like
19:39 When hiring becomes a faith question
22:37 Built to Last: Growing from Solo Practice to Group
24:08 Early bird discount and registration detailsShow Sponsor SamBright
Today's sponsor is SamBright, and if you've ever paid for SEO or Google Ads and felt like you had nothing to show for it, stick with me for a second.
Most marketing agencies sell you one channel. They measure success with impressions and click reports that don't tell you whether your phone actually rang. That's the problem, not you.
SamBright runs SEO, Google Ads, and AI search together because that's how clients make decisions now. They even run email and SMS marketing for larger practices. One system covers multiple channels. And every Monday morning you get a plain-English update on how it's going.
If your practice's caseloads should be fuller than they are, book a call at sambright.com/schedule.
Amy Dover's Resources
Built to Last: The Solo to Group Mastermind (Grab $50 Off if you register before June 12th)
Links and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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Leading a practice can feel lonely in a way most people don't fully understand.
In this special Amy Dover takeover episode, Amy kicks off a four-part series for the month of June by naming something a lot of practice owners feel but don't always say out loud: the loneliness of leadership.
Whether you're a solo practice owner or leading a group, there are decisions you carry that your spouse, friends, team, or even other business owners may not be able to fully understand. You're holding clinical complexity, financial responsibility, ethical decisions, leadership pressure, and for Christian practice owners, faith and calling too.
Y'all, that is a lot to carry.
Amy shares honestly about a hard season in her own practice when Dover Counseling became a seven-figure practice, the culture began to shift, and she found herself sitting alone in her office trying to figure out what had gone wrong. She talks about the pain of leading through that season, the decision to move from 1099 to W2, and the relief that came when she finally found consulting and community with other practice owners who truly understood.
This episode is for the practice owner who looks like she's holding it all together but feels alone behind the scenes.
Watch on YouTube
4:07 Why practice owners need time with other practice owners
6:17 Amy Dover begins part one of the June takeover series
6:51 The loneliness of leading a practice
10:45 Amy's seven-figure practice milestone and culture shift
15:30 Moving from 1099 to W2 and the cost of change
16:55 The unique loneliness of Christian practice ownership
25:30 Built to Last: Growing From a Solo Practice to a GroupShow Sponsor SamBright
This episode is brought to you by SamBright, the growth solution for practices that want to get found.
Here's what most practice owners don't realize: your patients aren't just Googling anymore. They're asking ChatGPT. They're clicking the first ad they see. They check your Google Maps listing in about ten seconds.
If you're not showing up across those places, those calls go to someone else. Simple as that.
SamBright runs SEO, Google Ads, and AI search optimization together as one system. For larger practices, they even run your email and SMS marketing. It's built for your practice and managed by their team, every week.Book a discovery call at sambright.com/schedule.
Amy Dover's Resources
Built to Last: The Solo to Group Mastermind (Grab $50 Off if you register before June 12th)
Links and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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I'm usually the one asking the questions around here… but in this episode, Laura Long flips the script and interviews me about something I know so many of y'all are thinking about right now:
What does it actually look like to build income streams beyond the therapy room?
We got real about the journey behind Wise Practice, the fears and risks that came with starting something new, and the tension so many therapists feel when they know they're called to more but aren't sure where to begin.
This isn't one of those "just create passive income" conversations. We talk honestly about the emotional resistance, identity shifts, mistakes, faith, burnout, and risk-taking that come with building something outside your private practice.
I also share the story of how Wise Practice was born, the seasons where I doubted myself, and what I wish I had known before stepping into entrepreneurship.
If you've had an idea sitting on your heart for years, this episode might be the push you need to finally take the next step.
4:13 Laura Interviews Whitney on Building Multiple Income Streams
8:47 The Moment Whitney Knew She Had to Start Wise Practice
13:17 Leaving Everything Behind and Starting Over
17:57 The Reality of Building an Online Business
23:30 Why "Passive Income" Isn't Actually Passive
32:14 Advice for Therapists Who Want Another Income Stream
38:46 Entrepreneurship Requires Risk
43:19 Inside the Call to More MastermindShow Sponsor Simplified SEO ($50 Off Strategy Sessions)
If you're not quite ready for ongoing SEO services but know you need direction, a strategy session might be exactly what you're looking for.
At Simplified SEO Consulting, our strategy sessions are designed to give you clarity, confidence, and a clear plan forward.
We take a deep dive into your website, your goals, and your current visibility, then provide actionable recommendations you can implement right away.
This is perfect for private practice owners who want expert guidance without a long-term commitment.
Right now, we're offering $50 off our SEO strategy sessions for listeners of this podcast.
If you've been feeling stuck or unsure what to prioritize next, this is a great first step.
You can book your session at https://simplifiedseoconsulting.com.Laura's Resources
Call to More Handout
Mastermind Group Page
Links and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
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What if the next step in your practice isn't more clients… but something completely new?
In this special Wise Practice podcast takeover, Laura Long joins the show to talk about multiple income streams for therapists, how to know when you're ready to expand, and why "passive income" usually isn't as passive as social media makes it sound.
From supervision and teaching to consulting, intensives, and online business ideas, Laura shares practical ways clinicians can grow without burning themselves out.
If you've been feeling pulled toward "something more," this episode is for you.
Watch on YouTube
4:24 Why therapists start wondering "what's next?"
14:02 The truth about "passive income" for therapists
20:26 4 categories of alternative income streams
25:00 Clinical expansion ideas beyond group practice
34:16 Green lights and warning signs before starting something new
40:33 Practical next steps to explore your ideas
43:57 Laura shares the Called to More MastermindShow Sponsor Simplified SEO
10% Off Local SEO (Duration of Contract)
If you're a local private practice owner, your visibility in your specific community matters more than anything else.
Local SEO is what helps your practice show up when someone searches for services like yours in your area, and it can make the difference between a full caseload and being overlooked.
At Simplified SEO Consulting, we focus on helping helping professionals dominate their local search results through strategic optimization, content, and ongoing support.We understand how important it is to connect with clients in your community, and we build strategies that support long-term growth.
For podcast listeners, we're offering 10% off our local SEO services for the entire duration of your contract.
If you're ready to become more visible in your local area, you can learn more at https://simplifiedseoconsulting.com
Laura's Resources
Call to More Handout
Mastermind Group Page
Links and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
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Y'all ever feel that little knot in your stomach when it's time to talk about money with a client?
Like you know you're called to this work… but charging for it still feels uncomfortable?
In this episode, I'm sitting down with Beth Rontal, a clinical social worker and documentation expert who has helped thousands of therapists turn their clinical work into clear, compliant notes that actually protect their practice and their income. But what we really get into is something so many of us wrestle with and don't always say out loud… the guilt around getting paid.
We talk about why that guilt shows up, especially for those of us who see this work as a calling, and how to shift your mindset so you can serve your clients well without burning yourself out in the process.
Beth also shares practical, real-world strategies around cancellation policies, no-shows, and getting paid in a way that's both firm and relational. Y'all, this is the kind of conversation that can change how you run your practice day to day.
If you've ever struggled with setting boundaries, enforcing your policies, or just feeling confident asking for what your time is worth, this one's for you.
0:00 Sponsor: Simplified SEO
1:30 Episode intro: why cancellation policies matter
5:50 Meet Beth Rontal + her background
8:10 Therapist guilt around charging clients
9:30 "You're getting paid for your time" mindset shift
13:43 Building a clear cancellation policy (what actually works)
18:00 What counts as an emergency (and what doesn't)
26:27 Getting paid consistently (and why upfront matters)Show Sponsor Simplified SEO
If you already have a website and some marketing in place but aren't seeing the results you expected, it might be time to take a closer look at your SEO strategy.
At Simplified SEO Consulting, we offer personalized consulting packages designed to help private practice owners understand what's working, what's not, and exactly what to do next.
Whether you need help with keyword strategy, content planning, or improving your search visibility, we guide you step by step so you can make confident, informed decisions.Right now, we're offering 10% off our SEO consulting packages for listeners of this podcast.
This is a great option if you want expert insight without committing to a full-service plan.
To learn more or get started, visit simplifiedseoconsulting.com.Meet Beth Rontal, LICSW
Beth Rontal LICSW, did not set out to become The Documentation Wizard. She spent 20 years as a theater costume designer before answsering a higher calling to become a trauma therapist. For over two decades, she has helped thousands of therapists transform their clinical intuition into clear, compliant documentation that passes audits and protects both client confidentiality and therapist income. She developed these skills while supervising clinicians and helping to create a mental health clinic's first digital documentation system. As a nationally known documentation expert, Beth's trainings, forms, and consultations provide structure and clarity that translate clinical work into notes reflecting high-quality care. She continues to maintain her clinical practice in Boston, MA.
Beth's Resources
Website
Facebook
Instagram
TikTok
LinkedIn
Get Paid Without the Guilt – 13 Practical Tips for Psychotherapists to Protect Their IncomeLinks and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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Y'all ever feel like you've got a really good idea… but no clue how to actually turn it into income?
Maybe you've thought about creating a course, writing a book, or building some kind of passive income stream—but it just feels overwhelming. Or maybe you've tried, and it didn't go the way you hoped.
In this episode, I'm sitting down with Jenny Melrose to talk about what it really looks like to build something outside the therapy room that actually works. Not just more content. Not just more followers. But a strategy that leads to real growth.
We're getting into where therapists get stuck when it comes to passive income, why your audience matters more than your idea, and how to create something people will actually buy without feeling salesy.
If you've ever thought, "I know I could be doing more… I just don't know where to start," this one's for you.
Watch on YouTube
05:00 Meet Jenny + her story
11:24 Where to start with passive income
16:00 Why email lists drive sales
24:00 Social media vs real growth
27:39 Simple strategy to sell your offerShow Sponsor Simplified SEO
If you're a therapist or private practice owner trying to grow your business online, you've probably heard that SEO matters, but figuring out where to start can feel overwhelming. That's where they come in.
Simplified SEO Consulting specializes in helping helping professionals increase their visibility on Google in a way that feels ethical, sustainable, and aligned with your values.
They don't believe in shortcuts or one-size-fits-all strategies. Instead, they create customized SEO plans designed to help you attract the right clients consistently over time.
To make it easier to get started, they're currently offering a waived onboarding fee for our foundational SEO programs, which is a $350 value.
If you've been thinking about investing in your long-term growth, this is a great place to begin.
You can learn more at https://simplifiedseoconsulting.comMeet Jenny Melrose
Jenny Melrose is a business strategist and host of the Practice to Profit podcast, where she helps entrepreneurs turn inconsistent income into sustainable, CEO-level growth. She specializes in helping solopreneurs simplify their strategy, focus on the metrics that actually matter, and build businesses that support their life—not consume it. Jenny is known for breaking down complex ideas into clear, actionable steps that create momentum without burnout.
Jenny's Resources
Website
Listen to Jenny's PodcastLinks and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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Y'all… if your website feels confusing, overwhelming, or just not bringing in the right clients… this one might hit a little too close to home.
Because the truth is, most practice owners don't have a marketing problem. They have a messaging problem.
In this episode, I'm sitting down with Kris Jones to talk about something that can completely change how your practice grows without adding more to your plate.
We're talking about story. Not fluff. Not branding buzzwords. A clear, simple way to communicate what you do so the right clients actually say, "This is exactly what I've been looking for."
If you've ever wondered why people land on your website and don't reach out… or why your marketing feels like a full-time job… this conversation is going to give you a totally different way to think about it.
And honestly, it might just simplify everything.
Watch on YouTube
02:14 The Missing Piece: Your Story
06:04 Meet Kris Jones + What She Does
10:22 What StoryBrand Actually Is
15:34 You're Not the Hero — You're the Guide
22:01 Why You Need One Clear Problem
28:03 The 5-Second Website TestSponsor Wise Practice Summit 2026
If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling.
Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1.
You don't have to figure this out alone.
Meet Kris Jones
In a world where most business owners are drowning in marketing tactics, Kris Jones discovered something shocking: a single, well-crafted story can replace all your marketing and double your sales. As the founder of Red Door Stories and a hand-selected mentee of StoryBrand's Donald Miller, Kris has perfected the art of turning expertise into irresistible messaging that sells.
Kris Jones' Resources
Website
Instagram
Facebook
LinkedIn
Grab the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients
Book a Money-Making Messaging CallLinks and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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If you've ever tried to lead your practice well while your real life feels heavy… this one's for you.
Because let's be honest, y'all—no one teaches you how to run a business, care for clients, honor your faith, and carry your own hard season at the same time.
In this conversation, I'm joined by Rebeca Gilbert, and we're talking about what it actually looks like to build a sustainable therapy practice when life doesn't let up. Not in theory—but in the middle of real pressure, grief, and uncertainty.
We get into the tension so many of us feel…
When does showing up for your clients become too much?
How do you know when it's time to keep going—and when it's time to step back?
And what does "success" even mean when your priorities shift?Rebeca shares her story of navigating private practice during an incredibly heavy season, and how it reshaped the way she thinks about boundaries, income, time, and calling.
This episode is a reminder that sustainability isn't a fixed formula. It's something you reevaluate in every season.
And sometimes, being faithful doesn't mean getting bigger. It means slowing down, adjusting your expectations, and building a practice that actually supports your life—not just your business.
If you've been feeling stretched, tired, or questioning what's next… I think this conversation is going to meet you right where you are.
Watch on YouTube
6:00 Meet Rebeca Gilbert
9:00 Life Changes: Her Husband's Cancer Diagnosis
14:40 When It Became Unsustainable
18:00 Deciding to Step Away from Practice
25:00 Rebuilding After a Hard Season
29:00 Redefining Success + Sustainability
31:30 Final Encouragement for TherapistsSponsor Wise Practice Summit 2026
If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling.
Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1.
You don't have to figure this out alone.
Meet Rebeca Gilbert, LPC (GA), LMHC (FL), EMDR-C, ACS
Rebeca Gilbert is a Licensed Professional Counselor and somatic trauma therapist serving women in Florida and Georgia, specializing in EMDR, Brainspotting, and body-based trauma care. She is a faith-centered private practice owner who helps clients and clinicians move out of survival mode by honoring nervous system regulation, ethical care, and sustainable rhythms of work and rest. Rebeca bridges neuroscience, somatic wisdom, and Christian faith to challenge hustle-driven models of success in therapy and business. Her work invites clinicians to build practices rooted in safety, stewardship, and trust rather than fear or burnout.
Rebeca's Resources
Website
Instagram
Facebook
LinkedInLinks and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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If marketing your practice feels uncomfortable, you're not alone.
Y'all, most of us didn't get trained in this. We thought we'd be sitting with clients… not figuring out websites, messaging, and how to get found.
In this episode, I'm talking with Bianca Hughes about how to market your practice in a way that actually feels natural and not salesy. We get into why therapists avoid marketing, how imposter syndrome shows up, and what really helps clients find you.
Here's the big takeaway. Marketing isn't about performing. It's about being clear on who you help and being yourself.
Because the right clients are already looking. They just need to be able to find you.
9:46 Why Therapists Avoid Marketing (And Feel So Awkward Doing It)
12:16 The Confidence Shift That Changes Everything
16:37 The Messaging Mistake Keeping Clients From Finding You
19:00 Why Your Website Isn't Converting (And What to Say Instead)
22:32 The "Secret" to Marketing That Actually Works
26:07 Should You Market Yourself as a Christian Therapist?
28:41 What If Clients Are Already Looking for YOU?Sponsor Wise Practice Summit 2026
If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling.
Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1.
You don't have to figure this out alone.
Meet Bianca Hughes, LPC
Bianca Hughes is a compassionate therapist whose heart-work breaks down barriers in mental health, guiding high achievers from the prison of perfectionism toward authentic self-discovery and profound inner peace. Through her powerful speaking, she touches lives by illuminating the path to freedom from perfectionism, creating transformative experiences that ripple through organizations and individuals alike. With genuine care, she leads the Soulful Clinician Collective, a mentorship community for new and early-career therapists navigating what's next in their careers, providing real guidance and actionable steps to build financially sustainable careers without the burnout, gatekeeping or the 'therapists can't make money' narrative.
Bianca's Resources
Website
Instagram
LinkedIn
Threads
Facebook
Discover Your Therapist Superpower Quiz
Soulful Clinician Collective | Free 7-day Trial
Mind the Gap: 10 Lessons Every New Therapist NeedsLinks and Resources
Get my book, The Practice of Becoming
Looking for support and connection: Join the Wise Practice Community
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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Y'all ever look around at your practice and realize you're doing something just because "that's how everyone else does it"… but deep down, it's not really working?
In this episode, I'm sitting down with Zack Ufland to talk through five things practice owners might need to stop doing. And I'll be honest, some of these might ruffle a few feathers.
We're talking about things like offering free consults, giving too much grace with cancellations, trying to do everything yourself, and more. These are habits a lot of us pick up along the way without ever really questioning them.
What I love about this conversation is that it's not about shame or judgment. It's about getting honest. Are you making decisions from fear, or from what actually supports the kind of practice you're trying to build?
We also get into the reality that not everything is black and white. What makes sense in one season of your business might not make sense in another. But if you've been feeling stretched thin, second-guessing your systems, or wondering why things aren't clicking the way you hoped, this episode is for you.
Sometimes the most helpful thing you can do is take a step back and ask, "Is this actually serving me… or is it just what I've always done?"
08:03 Stop Offering Free 15-Minute Consultations
13:35 Stop Giving "Grace" for Missed Appointments
18:02 Stop Relying on a DIY Website That Undersells Your Practice
24:48 Stop Saying Yes to Clients Who Aren't a Good Fit
28:46 Stop Doing Everything Yourself Just to Save MoneySponsor Wise Practice Summit 2026
If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling.
Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1.
You don't have to figure this out alone.
Meet Zack Ufland, LMFT
Zack Ufland is a private practice owner, consultant, and leader who is passionate about helping therapists build sustainable, thriving practices. After transitioning out of agency work, Zack successfully built a private pay practice—Paradigm Therapy in Raleigh, North Carolina—and later expanded into a group practice alongside his wife. He's known for his focus on creating strong systems, healthy boundaries, and a positive team culture that actually supports both clinicians and clients. Today, Zack helps practice owners grow with intention so their business can support the life they truly want, and he also serves as a consultant with Wise Practice Consulting.
Zack's Resources
Private Practice Start-Up Checklist
Website
Links and Resources
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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Thinking about leaving your group practice… but not sure when (or how) to actually do it?
In this episode, Whitney sits down with Zack Ufland to talk through what it really looks like to step out on your own and build a private practice that actually supports your life. From timing your exit to managing risk and setting up your foundation, this conversation goes beyond logistics and gets into the mindset required to make it work.
Zack shares how he knew it was time to leave, how he prepared financially, and the practical steps he took to create a smooth transition for both himself and his clients. He also opens up about the emotional side of starting a business, including fear, uncertainty, and the determination it takes to follow through.
If you've been wondering whether private practice is the right move, or you're in the early stages of planning your exit, this episode will help you think more clearly about your next step.
7:53 How to Know When It's Actually Time to Leave
9:31 The Question Most Therapists Skip: Why Are You Leaving?
11:08 Calculated Risk: Can You Afford to Make the Leap?
13:30 What to Do Before You Put in Your Notice
15:49 Making the Transition Seamless for Your Clients
17:17 Startup Costs: It's Simpler Than You Think
21:26 The Mindset You Need to Make It Work
24:42 Fear vs. Values: What's Driving Your Decision?
25:16 Faith, Risk, and Trusting the ProcessSponsor Wise Practice Summit 2026
If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling.
Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1.
You don't have to figure this out alone.
Meet Zack Ufland, LMFT
Zack Ufland is a private practice owner, consultant, and leader who is passionate about helping therapists build sustainable, thriving practices. After transitioning out of agency work, Zack successfully built a private pay practice—Paradigm Therapy in Raleigh, North Carolina—and later expanded into a group practice alongside his wife. He's known for his focus on creating strong systems, healthy boundaries, and a positive team culture that actually supports both clinicians and clients. Today, Zack helps practice owners grow with intention so their business can support the life they truly want, and he also serves as a consultant with Wise Practice Consulting.
Zack's Resources
Private Practice Start-Up Checklist
Website
Links and Resources
Get my book, The Practice of Becoming
Looking for support and connection: Join the Wise Practice Community
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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What does it look like to care for vulnerable clients without burning out your team or compromising the sustainability of your practice?
In this episode, I'm joined by Susan Melendez Doak, LPC, a group practice owner in rural Oregon who has built a practice centered on serving her local community, including Medicaid clients and other often-overlooked populations.
Susan shares how she created a model that reflects her values while still making financial sense. We talk about the real challenges of serving high-need clients, what makes this work sustainable, and why alignment matters so much when you're building a practice that's meant to last.
We also talk about diversifying payer sources, supporting clinicians who do heavy trauma work, improving access to care, and creating a practice culture that attracts people who care deeply about the mission.
This is a thoughtful conversation about business, faith, values, and what it means to build a practice that serves people well.
08:50 From Solo To Group Practice + Serving Rural Clients
10:02 Medicaid Misconceptions + Financial Sustainability
16:49 Diversifying Income + Building A Balanced Practice
23:06 Preventing Burnout + Supporting Your Team
26:10 Hiring For Values + Long-Term Alignment
29:25 What's Next + The Power Of CommunityIn this episode, we cover:
Why Susan chose to build her practice in a rural community Common misconceptions about working with Medicaid clients How to create a financially sustainable practice model Ways to support clinicians working with complex trauma Why values alignment matters in hiring and retention How increasing access can transform who your practice reachesIf you've ever wondered how to run a healthy practice while staying connected to the heart of the work, this episode is for you.
Sponsor Wise Practice Community
Running a private practice can feel lonely. You're making big decisions, trying to grow, and wondering if you're doing it right.
That's why I created the Wise Practice Community.
It's a membership for faith-based practice owners who want support building a healthy, sustainable practice. Inside, we focus on marketing, hiring, systems, finances, and leadership, with live trainings, accountability, and a community that gets it.
We've recently revamped everything to make it simpler and more effective.
Enrollment opens on March 25th and is only open for three days.
If you want more clarity, support, and connection, this is for you.
Join at wisepracticeconsulting.com for $89/month.Meet Susan Melendez Doak, LPC
Susan Melendez Doak is a licensed professional counselor, clinical supervisor, and the group practice owner at Newberg Counseling & Wellness in Newberg, Oregon. Susan and her team provide compassionate counseling services with a mission to empower our local community with the skills and the courage to handle the challenges of life.
Susan Melendez Doak's Resources
Website
InstagramLinks and Resources
Looking for support and connection: Join the Wise Practice Community
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
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What does it actually look like to grow a group practice across multiple locations?
In this episode, I'm joined by Todd Call, co-owner of Triology, a Christian counseling group practice based in Kalispell, Montana. Todd has nearly three decades of experience as a therapist, and today his work focuses on visionary leadership and building organizations that help people thrive.
Todd shares how Triology began with a simple conversation between two therapists whose caseloads were full and whose waiting lists kept growing. Instead of continuing to turn people away, they started asking a bigger question: What would it look like to keep saying yes to the people who need help? That question eventually led them to hire therapists, expand their team, and build a practice that now serves multiple communities across Montana.
We talk through what it's really like to grow beyond a single office. Todd shares the early days of running two locations, navigating long travel distances between towns, and figuring out how to keep a team connected when people aren't working under the same roof.
Todd also opens up about the leadership shifts that came with growth. Early on, he realized that simply having an open-door policy wasn't enough to support a growing staff. As the practice expanded, he and his partner had to create more structure, strengthen their leadership systems, and clarify the mission driving their work.
We also discuss how faith plays a role in Triology's mission and how Todd and his team partner with churches and communities to support mental health in a holistic way.
In this episode, we discuss:
Why does expanding to a new location often require a completely different marketing strategy The leadership changes that happen when a practice grows beyond one office How culture evolves when teams are spread across multiple locations What Todd learned after losing $40,000 in early billing mistakes Why staying connected in person still matters when managing a growing teamIf you're thinking about opening a second location or wondering what it takes to scale a practice across cities or states, this conversation will give you a realistic look at the opportunities and challenges that come with expansion.
13:06 Early Multi-Location Challenges: Mileage, Meetings, And Systems
15:22 Traction + The Shift To Real Leadership Systems And A Bigger Vision
17:00 Faith In The Practice: Helping People Thrive (Mind, Body, Soul)
19:12 Current Setup: Four Locations And How They're Structured
20:04 Big Warning: Marketing Changes When You Expand Past An Hour
22:35 Keeping Culture Strong: In-Person Training, Weekly Supervision, Travel
24:19 Billing Lessons: $40K Mistake And Why In-House Billing Matters
26:14 Microcultures Are Real: How To Scale Without Losing Your Values
29:12 Why Todd Joined Wise Practice (And What He Gets From Community)Free Webinar March 24th @ 12:00 PM
If you've ever looked at your calendar and thought, "I know I'm a good therapist… so why isn't my caseload fuller?" — you're not alone.
Many of us were trained to provide excellent clinical care, but we were never taught how to consistently generate referrals or build a steady financial foundation. And when your caseload is inconsistent, it's not just frustrating — it can create real stress around income and stability.
I'm Whitney Owens — private practice consultant and owner of a thriving private-pay group practice — and I'm hosting a free live training called "Why Your Caseload Isn't Full (Even Though You're a Great Therapist)" on Tuesday, March 24th at 12:00 PM Eastern.
In this webinar, I'll walk you through the five key areas that determine whether your practice feels steady or unpredictable — and what you can begin adjusting immediately to create a more consistent, sustainable caseload.
If you're a solo or group practice owner ready to stop guessing and start building with confidence, I'd love for you to join me.
Go to wisepracticeconsulting.com/events to register.
I'll see you on March 24th at noon Eastern.Meet Todd Call, MS, LMFT LCPC
Todd is the co-owner of Thrivology, a Christian group practice based in Kalispell, Montana. Todd has 29 years experience as a therapist, and is now focused on the visionary leadership of people and organizations. He is married with 7 children and 7 pets, so please pray for his wife!
Todd's Resources
Website
FacebookLinks and Resources
Looking for support and connection: Join the Wise Practice Community (Doors close March 27th)
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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Have you ever asked yourself, Should I niche down… or am I going to lose clients if I do?
I hear this question all the time from practice owners. We're trained to treat a wide range of issues, so choosing a specialty can feel risky. But what if clarity is actually the thing that creates momentum in your practice?
In this episode, I sit down with David Sanchez, founder of Charlotte Counseling Associates, to talk about how he built a highly specialized, faith-based group practice focused on sex addiction, betrayal trauma, and couples healing. What began as a general solo practice slowly evolved into a clear niche — and that decision transformed his referrals, marketing, and long-term vision.
Inside this conversation, we talk about:
• How David discovered his niche and knew it was the right fit
• What changed in his caseload once he specialized
• How to research whether your niche is needed in your city
• Hiring and training associates within a specialty model
• Why clarity in your messaging makes marketing easier, not harderWe also discuss the deeper layer behind niching — passion. When you care deeply about the work, it fuels your energy, your leadership, and your sustainability as a business owner.
If you've been wondering whether it's time to specialize your solo or group practice, this episode will help you think strategically and confidently about your next steps.
And if you're looking for ongoing support as you grow, doors to the Wise Practice Community are open now through March 27th. I'd love to support you inside that space.
Listen in and start building a practice that attracts the right clients — on purpose.
10:28 When a General Practice Becomes a Niche Practice
12:42 Hiring for a Specialty Model
14:48 Training and Maintaining Clinical Excellence
15:55 How to Research Demand in Your City
17:34 Marketing a Niched Practice Clearly
18:39 The Role of Passion in Sustainability
20:13 Shifting from 1099 to W2
22:33 What Changed After Joining the Mastermind
26:03 The Power of Community for Practice Owners
28:00 How to Connect with DavidFree Webinar March 24th @ 12:00 PM
If you've ever looked at your calendar and thought, "I know I'm a good therapist… so why isn't my caseload fuller?" — you're not alone.
Many of us were trained to provide excellent clinical care, but we were never taught how to consistently generate referrals or build a steady financial foundation. And when your caseload is inconsistent, it's not just frustrating — it can create real stress around income and stability.
I'm Whitney Owens — private practice consultant and owner of a thriving private-pay group practice — and I'm hosting a free live training called "Why Your Caseload Isn't Full (Even Though You're a Great Therapist)" on Tuesday, March 24th at 12:00 PM Eastern.
In this webinar, I'll walk you through the five key areas that determine whether your practice feels steady or unpredictable — and what you can begin adjusting immediately to create a more consistent, sustainable caseload.
If you're a solo or group practice owner ready to stop guessing and start building with confidence, I'd love for you to join me.
Go to wisepracticeconsulting.com/events to register.
I'll see you on March 24th at noon Eastern.Meet David Sanchez, MS, LCMHCS, CSATS, Brainspotting Certified, EMDR Trained, DARTT Trauma Trained
In October 2014, David Sanchez started his solo practice, Charlotte Counseling Associates, out of a strong desire to serve others dealing with mental health and addictions.
In 2017, Charlotte Counseling Associates PLLC moved to a larger location in beautiful South Park on Fairview Rd. By 2018, he remembered his vision to create a group practice as there was a deep need in the community, and he wanted to work alongside intelligent and talented therapist professionals.
As of January 2026, David is grateful to have five therapist professional associates (specialized in sex and porn addiction and betrayal trauma), a payroll specialist, and a new client coordinator and office admin as part of his staff. David is planning to hire at least two more therapists in 2026.
CCA's mission is to help individuals, couples, and families heal, recover, and move forward from affairs, sex addiction, betrayal, trauma, and more in Charlotte, North Carolina, and surrounding areas. The ultimate goal is not only stopping the acting out behavior, but improving trust, connection, communication, vulnerability, empathy, and overall intimacy in the relationship and family system.
David's Resources
Website Charlotte Counseling Associates on Facebook Charlotte Counseling Associates on InstagramLinks and Resources
Looking for support and connection: Join the Wise Practice Community (The doors close on March 27th)
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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What if your lowest-paying insurance panel is costing you thousands a year… and you didn't even realize you could ask for a raise?
In this episode, I sit down with Jeremy Hinote, owner of Savannah River Counseling in Augusta, Georgia, to break down exactly how he negotiated a major reimbursement increase with one of the most notoriously difficult payers: Tricare.
And yes, it worked.
Jeremy shares the step-by-step process he used to:
• Identify his lowest reimbursement rate
• Research what others in his area were being paid
• Prepare a compelling renegotiation letter
• Push back (professionally) multiple times
• Secure a $20 per session increaseWe also talk through the emotional side of the process. The fear of losing a panel. The tension between serving clients and running a sustainable business. And the mindset shift required to advocate for your value.
If you're insurance-based, considering joining panels, or wondering whether you're being underpaid, this conversation will give you practical tools and the confidence to start asking better questions.
Jeremy also shares specific resources, negotiation tips, and what insurance companies actually care about when reviewing rate increase requests.
If you've ever thought, "I guess this is just what they pay," this episode may change your perspective.
06:15 How we met (and why he joined Wise Practice right away)
09:42 The real problem: insurance rates that don't make sense
12:42 Credentialing lesson: what he'd do differently next time
15:28 Tricare's rules + who to contact to renegotiate
17:55 The negotiation play-by-play (and why he kept pushing)
20:16 The win: about $20 more per session
22:56 How much of his caseload was Tricare (high stakes)
23:45 My takeaway: your business has to survive to keep serving
26:35 When to ask for increases (and put it on your calendar)
27:39 The resource that helped: The Insurance Maze
33:24 Don't overload your practice with low-paying panels
35:38 Is Wise Practice worth it? Jeremy's honest answerJeremy's Resources
Website
Facebook
X
Instagram
LinkedInLinks and Resources
Navigating the Insurance Maze
Get my book, The Practice of Becoming
Looking for support and connection: Join the Wise Practice Community
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Check out all of the podcasts on the PsychCraft Network
Wise Practice Masterminds
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