Episodes
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In this episode, Jodi is joined by literary agent and book author Lucinda Halpern. As they discuss Lucinda’s book, Get Signed, Jodi and Lucinda discuss critical elements of book launching, including emphasizing the supremacy of an email list over social media for marketing impact. They also talk about the merits of traditional versus self-publishing, the necessity of providing practical value in business books, and the essential mindset work involved in writing. Lucinda shares her journey from intending to self-publish to securing a traditional book deal, underlining the importance of networking, strategic planning, and evolving one’s career for long-term success.
Time Stamps:
00:00 Transitioned from marketing to successful literary agent.
03:47 Growing company, female CEO diversifies during pandemic.
09:00 Challenges of writing a book and business.
10:29 Shift to higher gear with traditional publishing.
15:18 Don't self-publish if you have potential.
18:34 Evolution of career through empathy and success.
22:15 Email list crucial for successful book launch.
24:01 Immediate incentives key for selling books online.
27:04 Book about getting published, being your own advocate.
31:10 Seek unique, reader-facing content for standing out.
35:25 Recommend "Buy Back Your Time" and time management.
38:43 Explore book publishing with the Author Entrepreneurs Lab.
Keywords:
email list for book launch, book marketing strategies, pre-order incentives, frustrations in publishing industry, eliminating gatekeeping for authors, pitching a book, reader perspective for book writers, practical value in business books, traditional publishing vs self-publishing, importance of book distribution, evolution of book projects, writing mindset, vulnerability in book writing, perennial bestsellers, streamlining business processes, delegation for business owners, time auditing, right amount of people in business, self-promotion challenges, understanding traditional publishing, pivoting in publishing process, personal stories in books, end reader value, standing out in the book market, author website and social media, seeking expert help for authors, timing for writing a book, agent and editor interest, time management for entrepreneurs, entrepreneur book writing benefits, Lucinda Halpern literary agent
Resources Mentioned:
Company of One by Paul Jarvis
Free Time by Jenny Blake
Buy Back Your Time by Dan Martell
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwriteAbout Our Guest:
Lucinda Halpern is a literary agent with over 15 years experience, and the founder of Lucinda Literary, based in New York. Prior to founding her agency, she worked in the Publicity division of HarperCollins, where she assisted on the media campaign for Freakonomics among other New York Times bestsellers. She later worked as a marketing consultant for Gretchen Rubin (The Happiness Project), before launching her career as an agent. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Times and internationally best-selling authors in the categories of business, personal growth, psychology, narrative nonfiction, and upmarket fiction. Her classes and coaching programs have been taught to hundreds of writers worldwide, and became the inspiration for Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author (Hay House/Penguin Random House; February 2024). Learn more at getsignedbook.com or lucindaliterary.com and follow Lucinda Halpern on Instagram and Twitter.
Free gift for the listeners!
GET SIGNED Free Book Bonuses Link: https://www.getsignedbook.com/bonuses/
Instagram: @ lucindaliterary and/or @ lucindahalpern
Twitter: @ lucindaliterary and/or @ LucindaBlu
Facebook: Lucinda Literary
LinkedIn: Lucinda Literary and/or Lucinda Halpern
#GetSignedBook
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/14viB3W7vHgKMckjbse3Z1gByzXNKarW22Y92eE_DPAw/edit?usp=sharing
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In this episode of Write Publish Market, Jodi speaks with Pauline Wiles, an author turned website designer, about the role a strategically designed website plays in promoting abusiness owner’s book and business. Pauline emphasizes the importance of integrating the book into the main business website, refreshing the site during the book launch phase, and effectively using the website to support the book launch team. The conversarion highlights common mistakes business owner authors make, strategies to avoid them, and time-saving features to streamline the process.
Time Stamps:
00:00 Podcast for entrepreneurs on writing, publishing books.04:43 Emphasize consistent branding and marketing techniques.
07:43 Incentivize book launch with secret website rewards.
12:13 Writing routine important for efficient book writing.
14:35 Leverage book page to drive business opportunities.
18:13 Create concise contact page for better interactions.
19:48 Pauline, thanks for the helpful website tips.
22:32 Listen to my podcast, join my mentorship.
Keywords:
book publishing, book marketing, author websites, book launch strategies, book launch team, website design for authors, solopreneur websites, book promotion, business growth, entrepreneur authors, book title domain, website traffic, branding consistency, email list sign-up, book sales, author bio, business tools, book reviews, author photos, book cover design, missed opportunities, SEO for authors, launch team rewards, reader feedback, website optimization, time-saving features, appointment scheduling, FAQs, content strategy, marketing asset
Resources Mentioned:
Are We Old Yet? by Gary Cole
Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest:
Pauline Wiles (pronouns: she/her) is an author turned website designer, who helps authors and solopreneurs with books create modern websites for strong business results. Her strategic approach delivers a powerful marketing asset that builds authority, grows your audience, and sells your services and programs. British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic homes.
Website: https://www.paulinewiles.com/
Free training: 21 Ways I Spot Your DIY Website: https://www.paulinewiles.com/free
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1rc6cpba12bqwulI21Zo-RYY76Z6HgSdqkUp_vn4qwP4/edit?usp=sharing
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Missing episodes?
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In this episode, Jodi welcomes business strategist and author Amy Traugh to explore Amy’s book journey with The CEO Method. Amy shares insights on leveraging a launch team, the importance of human connections in marketing, and how her book has bolstered her business credibility. Amy also shares about unexpected tech issues with Amazon and the powerful impact of strategic networking.
Time Stamps:
00:00 Podcast for entrepreneurs on writing and publishing.
04:18 Easy for me, existing content, find support.
08:50 Writing a book adds authority and credibility.
10:13 Preparing for book launch involves backend work.
14:03 Develop a productive writing routine with guidance.
15:44 Tracking states reached through book distribution visually.
19:24 Reaching event hosts for swag provides ROI.
23:08 Expand reach, engage with book launch team.
27:17 Thanks for listening.
Keywords:
client acquisition strategy, vanity metrics, business intent, accountability, book launch team, engagement generation, asking for help, public sharing, Amazon woes, mutually beneficial relationships, business networking, What's In It for Them book, Joe Polish, Write Publish Market podcast, entrepreneur book writing, Amy Traugh, business strategist, CEO method, sales plateau, bestseller book, data-driven decisions, profitable business, Big Idea to Bestseller, Jay Kheper, credibility establishment, warm client introductions, referral power, book launch challenges, marketing tool, lead magnet
Resources Mentioned:
What’s in it for Them? by Joe Polish
Big Idea to Bestseller by Jake KelferReady Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest:
Amy Traugh is a business strategist, author, and the host of the top 2.5% ranked podcast, The Motivated CEO.
She helps service providers, generate the consistent sales they want so that they can create the impact they desire, without sacrificing their two most valuable assets, time and energy through her signature CEO Framework.
www.amytraugh.com
Grab a FREE copy of The CEO Method: An Entrepreneur's Guide to Business Success at https://amytraugh.com/freebook
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1HFQV-pw2O42YSrtUQeBVXEy-vMlOou-el1ge5_39WGc/edit?usp=sharing
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In this episode of the Write Publish Market podcast, host Jodi Brandon interviews Leah Paulos, founder of Press Shop PR and Book Publicity School, about the evolving landscape of book publicity in 2024. Leah shares valuable insights on the differences between marketing and publicity, strategies for effectively promoting a book, and the importance of being both strategic and adaptable in today's media environment. Listeners will gain practical advice for cutting through the noise and successfully launching their nonfiction books, regardless of their publishing path.
Time Stamps:
00:00 Entrepreneur-focused podcast, featuring writing and publishing tips.
04:53 Strategic targeting, avoiding overwhelm, focusing on bandwidth.
06:45 Traditional publishing requires authors to be active.
12:37 Adapting to diverse formats to reach readers.
15:53 Study recent successful books for strategic guidance.
18:18 Clear goal alignment essential for successful campaigns.
21:59 Crafting concise, compelling pitches for books.
26:08 Grateful for listening.
Keywords:
book publicity, book marketing, publishing industry, self-publishing, hybrid publishing, traditional publishing, PR campaigns, media attention, book sales, audience engagement, book promotion, author branding, social media marketing, book launch strategies, author promotion, media coverage, book distribution, publishing timeline, book events, author platforms, book sales goals, publishing goals, author experiences, publicity strategies, nonfiction writers, promotional work, audience demographics, book reviewers, podcast interviews, book advertising
Resources Mentioned:
Foreign Agents by Casey Michel
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest:
Leah Paulos, the Founder of Press Shop PR and Book Publicity School, has worked at the intersection of books and media for over 20 years. Twice named a top PR firm by the Observer, Press Shop has worked on a wide range of titles, including MARCH by Rep. John Lewis, ON TYRANNY by Timothy Snyder, and on books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah began her career as a magazine editor at Condé Nast, then worked as a freelance writer for dozens of national magazines before moving into book publicity in 2006 and launching Press Shop in 2012. She graduated from Cornell University in 1998, and lives in Brooklyn with her husband and 2 boys.
Press Shop PR: https://www.pressshoppr.com/
Book Publicity School: https://www.bookpublicityschool.com/
Linkedin: https://www.linkedin.com/company/press-shop-pr/
Facebook: https://www.facebook.com/PressShopPR
and: https://www.facebook.com/people/Book-Publicity-School/100090936998502/
Twitter: https://twitter.com/PressShopPR
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1f3Rmb0yC8mC4YUIY8_3fb-nXNZCFg7GMfkdCA8CyPuM/edit?usp=sharing
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In this episode of Write Publish Market, host Jodi Brandon is joined by Heidi Yarger, founder of Spitfiregirl, to dive deep into the nuances of book marketing and building a personal brand. They discuss the strategic importance of starting the marketing journey early (ideally six months before a book launch), incorporating an author’s personal stories, and establishing thought leadership to engage the audience effectively. Additionally, they discuss the use of artificial intelligence in enhancing content creation and marketing strategies for authors.
Time Stamps:
00:00 Clients should start planning six months ahead.
05:23 Utilize speaking engagements to support business growth.
06:32 Brand yourself and your book strategically.
11:39 Author discusses editing book framework for more appeal.
14:00 Navigating book promotion requires strategic persistence and resilience.
17:26 Maya finds using chat GPT for quotes smart.
20:21 Use paid GPT for targeted DIY prompts.
25:03 Listen to the podcast and join membership.
Keywords:
artificial intelligence in publishing, content pillars, DIY authors, social media content creation, book marketing strategies, Likable Badass book, Permission to Speak book, book launch strategy, author's writing process, press features, speaking engagements, book promotion ads, complex nonfiction promotion, Write Publish Market Podcast, Heidi Yarger, Spitfire Girl agency, personal brand marketing, nonfiction book marketing, author thought leadership, women authors, social media communication for authors, writing routine challenge, AJ Harper, Write a Must Read book, nonfiction writing, book framework design, engaging social media topics, vulnerability in writing
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Write a Must Read by AJ Harper
Likeable Badass by Alison Frigale
Permission to Speak by Samara Bay
About Our Guest:
Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.
Website: https://spitfiregirldesign.com
Instagram: https://www.instagram.com/thespitfiregirl
Linkedin: https://www.linkedin.com/in/heidiyarger/
Pinterest: https://www.pinterest.com/thespitfiregirl/
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1IlOBkT4M-TDJzy-Gxhf8vuulzsI4oE9XAAsDBopvsJE/edit?usp=sharing
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In this episode, host Jodi Brandon and guest Ellen Polk detail the intricacies of choosing the right editor for your book, emphasizing the importance of communication, compatibility, and editorial processes. They discuss different types of editors/editing services and how authors can tailor their questions to find the best match for their particular project's needs. The episode provides valuable insights and practical tips for entrepreneurs looking to refine their manuscripts and enhance their impact through effective collaboration with the right editorial partner.
Time Stamps:
00:00 Ellen Polk helps women write impactful books.
04:57 Editors consider sentence relevance, value, and proofreading.
09:05 Guide created based on author concerns and experience.
11:46 Connecting with authors cultivates successful author-editor relationships.
13:09 Communicate book's goal to editor for alignment.
17:28 Editors collaborate with authors to improve manuscripts.
22:19 Qualifications and experience are crucial for editors.
26:29 Communication style and compatibility in working relationship.
29:52 Comprehensive guide offers valuable insight for writers.
31:27 Fan of author impressed by writing skills.
34:01 Show notes, see you inside the lab.
Keywords:
vulnerability, trust, mindset, power imbalances, industry expert, partnership, safe space, writing routine, ready set write challenge, business owners, editors, editing process, revisions phase, developmental editing, coaching, writing, publishing, marketing books, entrepreneurs, Jodi Brandon, Ellen Polk, nonfiction books, line editing, stylistic editing, copy editing, proofreading, communication style, feedback, mentorship, Author Entrepreneurs Lab
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Tough Titties by Laura Belgrave
About Our Guest:
Ellen Polk is the founder of Sage House Editorial, a business dedicated to helping ambitious, mission-driven women transform their expertise, experience, and insights into powerful nonfiction books that allow them to amplify their impact, inspire action, grow their businesses, create new opportunities, and position themselves as a go-to in their industry.
Through end-to-end editorial support and 1:1 creative consulting, Ellen is committed to helping women take their big ideas from bucket list to bookshelf and become modern authors.
Website: www.sagehouseeditorial.com
Instagram: @sagehouseeditorial
LinkedIn: Ellen Marker-Polk
Author's Guide to Hiring an Editor: www.sagehouseeditorial.com/hire-an-editor
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1SZWFXJVGPWbDrqth4ALBgvU03Fv41cAj9nX8f6tkDhc/edit?usp=sharing
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In Episode 155, host Jodi Brandon chats with guest Angel Myers, a licensed marriage and family therapist and seasoned author. They delve into Angel's journey of writing her book, Every Day I Do: How to Rewrite Your Vows After an Affair, discussing the inspirations behind it and the challenges she faced, including her initial hesitancy about entering the publishing world. The conversation also explores how Angel uses her book in her professional practice and her unexpected passion for writing fiction, revealing her ongoing projects and future aspirations in romance writing.
Time Stamps:
00:00 Angel Myers: Therapist, author, trainer, and parent.
03:30 Author considers writing a book to help clients.
08:39 Readers found relatability in following one couple.
11:46 Resource for families and couples in various settings.
15:19 Delegate to experts, utilize editing software early. Period.
18:34 Self-help book by entertainment journalist is inspiring.
21:16 Join my mentorship membership for book publishers.
Keywords:
book publishing, entrepreneur, writing a book, marriage therapy, podcast, self-help books, relationship advice, affair recovery, fiction writing, book marketing, author experience, writing process, editing a book, book launch, reader feedback, therapy practices, romance fiction, relationship counseling, publishing strategies, business growth, editorial advice, market research, storytelling, creative writing, educational resources, couple therapy, authorship, book sales, personal development, audience engagement
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Dear Alpha Female: How to Attract the Love You Deserve by Crystal Jordan
About Our Guest:
Angel Myers is a Licensed Marriage and Family Therapist with over 15 years experience in behavioral health care with a record of service excellence in helping numerous couples resolve the areas of distress in their marriage and relationship. She is the author of Everyday I Do: How to Rewrite Your Vows after an Affair, which is an affair recovery book with an accompanying journal and also lead trainer for the Every Day I Do program serving other practices and organizations which help couples. She's also a fiction writer currently working on a romance/ women's fiction called The Wedding Therapist due in early Spring. Where she's not writing and training she is behind the scenes parenting her two beloved children 16 and 14 Vivian and Uriah. Lastly, with the remaining hours of her week she finds any opportunity to engage in self-care with her favorite hobbies including ballroom dancing.
www.everydayido.com
www.angelmarriageandfamily.com
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1gZtXo85-MSaDyBFKzm30neTQgCXQ-A8CHmwkTM8zt9c/edit?usp=sharing
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Time Stamps:
00:00 Embracing your own voice, overcoming self-consciousness.
06:13 Writing style, narration, and marketing your book.
08:09 Authors should narrate their own books for interpretation.
12:02 Essential factors for effective audiobook narration.
14:19 Need to stop rushing, remove guesswork. Appreciate it.
17:02 Include program info, stay in your lane.
20:41 Differentiate marketing strategies for book distribution wisely.
23:43 Personalized coaching brings out the best narration.
27:11 Including audiobooks allows for more inclusive learning.
29:56 Compelling story, author can be a narrator.
Keywords:
write publish market podcast, Robert Lane, audio post-editing, audiobooks production, revenue for book formats, consuming audiobooks, audiobook narration, nonfiction authors, Your Book Your Voice, publishing on Audible, author brand, mindset exercises, hiring professional narrators, AI narration, audio file uploading service, book sales on Amazon, audiobook distribution strategy, recording quality, brand identity, human voice narration, technical narration aspects, equipment setup guidance, editing services for audiobooks
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest:
Robert A. Lane is an Audiobook Coach & Producer as well as an inspirational speaker. He spent 30+ years working in the entertainment industry in various facets including on & off camera, post production and corporate management. Fourteen of those years were spent at 20th Century Fox, working on the studio lot in L.A. as their Feature Project Manager. He also has over 20 years of experience as a re-recording mixer, sound designer and music composer for many films, tv shows and industrial videos.
After leaving the entertainment world in 2020, Robert founded Robert Lane Coaching and created the “Your Book Your Voice” audiobook coaching program, which helps published nonfiction authors record, narrate and publish their audiobook on Audible, Amazon & Apple Books in six-weeks.
Robert is also a best-selling author with his book “Lights Action You!” as well as an award-winning filmmaker. He resides in Sedona, Arizona.
Website - https://www.robertlanecoaching.com
Instagram - https://www.instagram.com/robertlanecoaching
YouTube - https://bit.ly/RobertLaneCoachingYouTube
Your Book Your Voice Podcast (live) - https://bit.ly/yourbookyourvoicepodcast
LinkedIn - https://www.linkedin.com/in/robert-a-lane
Facebook - https://www.facebook.com/robertlanecoaching
“Lights, Action, YOU!” (Book on Amazon) - https://amzn.to/3Ly833t
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1LGxAHe9kRjV7elEf6Rtbd48HEABRwebV0zhMCrSafos/edit?usp=sharing
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Today Jodi is joined by Latasha Doyle, the virtuoso behind Uncanny Content and Uncanny Unedited. They discuss the world of email marketing, funnels, and how they can effortlessly integrate with the lifecycle of your book.
Latasha is a seasoned copywriter and marketing strategist, and she explains how your book is an extensive marketing tool that works both top and bottom of the funnel. Jodi and Latasha explore how email marketing can substantially increase your odds of conversion, and why owning your email list is paramount in the ever-changing landscape of social media.
Latasha also shares her insights on the evolution of book marketing in the face of an increasingly digital and self-publishing environment, including tapping into book influencer culture, maintaining brand alignment between your business and your author persona, and the critical realization and understanding that your book is a continual part of your product suite.
Time Stamps:
03:18 Use book or chapter to attract customers.
09:02 Leverage networks for effective book promotion.
13:44 Podcast offers writing challenge for productive business owners.
22:40 Leverage book in marketing and advertising effectively.
23:52 Author wants control over time and promotion.
Keywords:
Entrepreneur, Writing a Book, Book Publishing, Podcast, Marketing, Content and Copy Agency, Romance Books, Paranormal Fantasy, Email Marketing, Marketing Strategies, Self-Published Works, Fiction Writers, Book Marketing Partner, Marketing Strategist, Content Marketing, Business Growth, Nonfiction Authors, Book Launch, Speaking Engagements, Consulting, Traditional Publishing, Self-Publishing, Hybrid Publishing, Intellectual Property, Book Tours, Advanced Reader Copies, Social Media, Influencer Marketing, Bookstagram, Book Talk
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest:
Latasha Doyle owns Uncanny Content, a full-service content and copy agency. She and her team bonded over a love of books — mostly romance and paranormal fantasy — that led them to create a new branch of the business: Uncanny Unedited. Today, Uncanny Unedited serves fiction writers with marketing strategies that help them stand out, sell more of their self-published works, and build a following of rabid fans.
uncannycontent.co
uncannycontent.co/strategy-intensives
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/14pwZSqf22JHwe46NO4PO-ymPXWqg6AAYU_rBSJ9nQ8A/edit?usp=sharing
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In this episode, Jodi, with guests Ginny Krauss and Elli Runkles of Supported CEO, explore the concept of capacity for business owners, particularly when it comes to book writing. Jodi, Ginny, and Elli discuss what it really means to manage your time, energy, and headspace while running a business. Ginny and Elli get real about bouncing back from burnout and share how to tell if you're taking on too much (and what to do about it).
Time Stamps:
00:00 Closed businesses, discovered selves, now helping others
05:29 No time doesn't just mean lack of time
07:32 Entrepreneurship led to burnout, balance is crucial
11:59 Balancing work life and personal priorities
14:11 Prioritize tasks, identify energy drains, and re-evaluate
18:14 Recommend prioritizing and organizing tasks intentionally
19:44 Review obligations, adjust expectations, make space intentionally
25:25 Rest, recharge, and prioritize self-care in small moments
29:25 Reevaluating priorities and facing fear for growth
31:14 Normalize conversation about support for writing projects
34:50 Book for entrepreneurs and creatives, with exercises36:56 Discover more on book publishing - join!
Keywords:
podcast, entrepreneurs, burnout, Supported CEO, Ginny Krauss, Elli Runkles, capacity planning, energy levels, support systems, brain dump, acknowledgment sections, personal well-being, business goals, "Maybe You Should Talk to Someone", Lori Gottlieb, "You the Story", Ruta Sepetys, mentorship, Author Entrepreneurs Lab, societal pressure, rest, intentional tasks, self-trust, personal stories, writing routine, ready, set, write challenge, making space, obligations, creative support, increasing capacityResources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Maybe You Should Talk to Someone by Lori Gottlieb
You: The Story by Ruda Sepetys
About Our Guests:
Ginny Krauss & Elli Runkles are marketers turned alignment coaches and Co-Founders of Supported CEO. Their mission is to help busy entrepreneurs thrive in both life and business without burning out, by becoming more supported versions of themselves. Ginny & Elli have 15+ years of entrepreneurial experience both having previous businesses prior to coming together to co-found Supported CEO in 2023. They are both Americans who have had the unique experience of living abroad for over a decade, Ginny lives in Germany and Elli lives in Portugal. They also are the hosts of the Supported CEO podcast!
Learn how to 2x your capacity with our 20 minute free training: www.supportedceo.com/capacity
Listen to the Supported CEO podcast: https://podcasts.apple.com/gb/podcast/supported-ceo-podcast/id1696108460
Connect with us on Instagram: www.instagram.com/supported_ceo
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1VCEDj0AXgFuch7EYjW8xsfdx79zaF3kfVTzy0U36JfM/edit?usp=sharing
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In this episode of the Write Publish Market podcast, host Jodi Brandon sits down with guest Sharon Leger to discuss her book journey. Sharon, a former teacher turned life coach for busy moms, shares her experience of writing, publishing, and marketing a book to help moms create lives they are obsessed with. She talks about the evolution of her book project, the challenges she faced during the process, and how she's using her book to engage with her audience and inspire other moms. Sharon also gives valuable advice to business owners considering writing a book and shares some reading recommendations. Join us as we delve into Sharon's insightful journey and learn from her experience in the book publishing world.
Time Stamps:
00:00 Coaching moms, saw need, wanted to write
03:32 Empowering moms through accessible information and coaching
06:51 Wish I knew about buffer time
11:37 Author struggles with book's target audience
15:08 Pausing coaching to focus on book launch
17:46 Commit to writing process, achieve book completion
20:10 The Gap and the Game
23:37 Grateful for listening, explore book publishing mentorshipKeywords:
book publishing, writing a book, entrepreneurs, business growth, marketing a book, coaching, motherhood, self-publishing, book cover, writing process, revision process, publishing process, marketing process, actionable steps, reading recommendation, audiobooks, nonfiction books, fiction books, busy moms, personal growth, goal-setting, success stories, example for other moms, business owner, nonfiction recommendations, fiction recommendations, self-improvement, feedback, inspirationResources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest:
Sharon Leger is a former elementary school teacher who ditched the chaos of the classroom to become a life coach for busy moms. Her ultimate goal is to help moms create lives they are obsessed with.
Website: https://sharonlegercoaching.com/
Instagram: https://www.instagram.com/sharonlegercoaching/
Book: https://www.amazon.com/How-Design-Your-Life-Creating/dp/B0CRLGKJB6/ref=sr_1_1?crid=IZ26G7JOI4HG&keywords=how+to+design+your+life+sharon+leger&qid=1706745763&sprefix=how+to+design+your+life%2Caps%2C208&sr=8-1
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1s7VO1ZVU4mmGnt1tLLIRMJUu97SSB6mIM4zKZP28HfY/edit?usp=sharing
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In this episode of Write Publish Market, host Jodi Brandon sits down with Katie Zeliger, founder of Marakee Press, a hybrid publishing company. Katie shares her inspiring journey of supporting first-time authors in getting their books from the first draft to distribution. She talks about her experience working as a mental health advocate and counselor, and how it has influenced the high-touch services her company provides to authors. Katie also sheds light on the world of hybrid publishing, distinguishing it from vanity publishing and highlighting its benefits for authors who may not fit into traditional publishing and are overwhelmed by self-publishing options. Jodi and Katie discuss the importance of researching and finding the right fit in hybrid publishing, and Katie gives valuable advice for local and regional authors looking to build relationships with their community and local stores. Finally, Katie shares a book recommendation, offering a glimpse into her current read. Tune in to this insightful episode to gain a deeper understanding of hybrid publishing and its potential for authors seeking to bring their books to life.
Time Stamps:
00:00 Participant dreams of publishing book, surprises counselor.
04:22 Empowered man with basic English writes WWII story.
08:19 Develop writing routine with ready set write challenge.
11:14 IBPA emphasizes transparency, negotiable contracts, quality standards.
16:05 Choosing a publisher depends on personality. Research options.
20:10 Katie, thanks for the clear and concise advice.
21:55 Grateful for listening, explore author Entrepreneurs Lab.Keywords:
book publishing, entrepreneur, writing, author, publishing industry, hybrid publisher, Meraki Press, first-time authors, traditional publishing, self-publishing, self-publishing options, predatory press, vanity publishing, hybrid standards, IBPA, Independent Book Publishing Association, book creation, ghostwriting, developmental edits, marketing strategies, local authors, regional authors, bookstore relationships, local stores, distribution, quality publishing, genre, traditional publishing contract
Resources Mentioned:
IBPA Hybrid Publisher Criteria: https://www.ibpa-online.org/page/hybridpublisher
IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standardschecklist
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest:
Katie Zeliger (zel-eh-ger) is a hybrid publisher in central western Pennsylvania. She began Meraki Press three years ago as a means to support first time authors on their journey from first draft to distribution. Katie has a background as a humanitarian aid worker and mental health advocate and counselor, which she uses to better serve their authors, allowing them a uniquely high-touch service. Katie is recently married and loves spending her days sipping lattes, reading and writing.
website: www.merakipress.org
instagram: @merakipress_design
free ebook "A Quick Guide to Publishing" www.merakipress.org/freebie
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/12fNXDhlDXxyFD4S68hIIJcXGULq48UYQP_JU4JxIKnU/edit?usp=sharing
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In this episode of Write Publish Market, host Jodi Brandon busts common myths about book publishing, debunking misconceptions and setting the record straight. From traditional publishing deals to bestseller lists and ghostwriting, listeners gain valuable insights into the reality of the publishing world. With Jodi's expertise and straightforward approach, this episode offers invaluable guidance for entrepreneurs navigating the book publishing journey.
Time Stamps:
00:00 Book sales don't make money for businesses.
05:29 Consider launch timing around relevant awareness months.
09:26 Valuing time and effort, creating without cheating.
10:45 Book publishing podcast, join author entrepreneurs lab.
Keywords:
entrepreneur, writing a book, book publishing, marketing, myths, traditional publishing, book marketing, publicity, media opportunities, author, hybrid publishing, self-publishing, royalty checks, lead generation, speaking fee, book sales, launch timing, book launch, business plan, organization, holiday promo, financial literacy, bestseller lists, vanity metrics, ghostwriter, repurposed content, YouTube transcripts, podcast transcripts, email marketing, path to publication, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs, Ready Set Write challenge
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1iYvCsOwplIwZtM7hde-Lk5vZhmZl0SIE0qL-Z7v3Tk8/edit?usp=sharing
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In this episode, host Jodi Brandon and email marketing expert Bev Feldman dive into the nuances of crafting effective email marketing strategies for book writers and entrepreneurs. They stress the importance of regular reviews, personalized funnels, and the pitfalls of "set it and forget it" email sequences, sharing insights to enhance engagement and avoid overwhelming subscribers. The episode wraps up with Jodi promoting her mentorship membership and Bev's book recommendations, highlighting their personal reading habits and adjustments to make room for reading in their busy lives.
Time Stamps:
00:00 Bev Feldman: Jewelry designer turned tech consultant.
04:50 Balancing focus between business and book marketing.
07:53 Advise clients allowing email opt-outs for marketing.
10:41 Segment people based on purchase behaviors for marketing.
13:28 Filter out automated sequence for newsletter segment.
17:55 Recommend welcome onboarding sequence to build rapport.
21:05 Advice on email management and business strategy.
25:55 Reading three books, including new library books.
28:10 Reworked morning routine for reading, coffee, kids.
Keywords:
Bev Feldman, Jodi Brandon, email marketing, reading habits, open rates, click through rates, email engagement, email sequences, business planning, email performance analysis, desktop and mobile testing, overwhelmed funnels, follow-up emails, email marketing sequence, automated welcome sequence, autoresponders, book updates, book publishing, ConvertKit consulting, email automation, book launch marketing, email segmentation, client status, newsletter deliverability, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for business owners, book writing for CEOs, book writing for entrepreneurs
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Rouge by Mona Awad
He, She, They by Skylar Baylar
Doppelganger: A Trip into the Mirror World by Naomi Klein
About Our Guest:
Bev Feldman is a jewelry designer turned tech nerd at Your Personal Tech Fairy. As an email marketing consultant specializing in ConvertKit, Bev provides personalized strategies for established coaches, consultants, and service providers who want to automate their email marketing but are feeling done with one-size-fits-all advice that doesn't take into account your business model, your list size, what you sell, and how you want to show up. Bev's expertise lies in thinking big while paying attention to the tiny details - with a dash of magic - that allow you to send the right emails to the right subscribers. When she's not playing around in ConvertKit, Bev's either playing the piano, wrangling her two kids, or reading a book or two of the analog variety.
https://yourpersonaltechfairy.com/publish
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1pkBUH28QeUFr99uBvdC6wbrl6n8qhhr1WBgNAKRisKk/edit?usp=sharing
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In this episode, host Jodi Brandon takes us through the importance of seeing your book as an investment in your business, not just a creative endeavor or a bucket list item. She emphasizes the significant time and financial investment required for self-publishing or hybrid publishing and the need to consider both tangible and intangible ways to earn back that investment. Jodi also discusses the myths around traditional book publishing deals and the importance of defining your metric for success and aligning your goals with your book's role in your business. Tune in to gain valuable insights into treating your book as an investment and positioning it to best serve your business.
Time Stamps:
00:00 Podcast for entrepreneurs: writing, publishing, marketing books.
03:44 Establish writing routine to enhance productivity. Visit jodybrandeneeditorial.com/readyset.
07:13 Podcast episode gratitude and author entrepreneurs Lab
Keywords:
book publishing, entrepreneur, writing, business growth, investment, creative endeavor, bucket list, self-publishing, hybrid publishing, service providers, editing, royalties, advance, traditional publishing, marketing plan, bestseller, vanity metrics, readers, courses, coaching, masterminds, tools, programs, mentorship, membership, author entrepreneurs Lab, education, resources, co-writing, book world, business owners writing books, entrepreneurs writing books, CEOs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1izTQKrr2mjhr9ppOhYc3wxBEBHFlWWZnXwIjKgZjZ2Q/edit?usp=sharing
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Episode 146
The 4Cs of Consistent WritingIn episode 146, host Jodi Brandon welcomes YA author and life coach Isabel Sterling to explore the four Cs of consistent writing (create a realistic writing plan, commit to believing your plan is good enough, cultivate excitement for your writing session, and celebrate every single win), providing listeners with a blueprint for establishing and maintaining a realistic and rewarding writing routine. They delve into adjusting writing plans to fit personal circumstances, overcoming creative blocks, and the psychological benefits of celebrating small victories.
Time Stamps:
00:00 Consistent writing schedule varies for different people.
04:09 Many people procrastinate despite making elaborate plans.
09:26 Planning time wisely is key for productivity.
13:07 Identify creative blocks to improve your writing.
15:40 Develop a writing routine for efficient book writing.
19:43 Teach brain by appealing to its motivators.
22:38 Track and celebrate progress in writing sessions.
24:54 Tracking data reveals realistic writing time expectations.
29:12 Join Author-Entrepreneurs Lab mentorship program for book publishing support.
Keywords:
Jodi Brandon, Isabel Sterling, publishing process, author burnout, writing consistency, realistic writing plan, writing schedule, non-negotiable commitments, benefits of reading YA, book writing mentorship, writing time comparison, writing mindset, productive writing increments, setting writing goals, emotional impact on writing, overcoming writing insecurities, creative process obstacles, creative blocks, self-kindness in writing, journaling for writers, tangible writing goals, celebrating writing milestones, rewiring brain for writing, tracking writing progress, four C's of consistent writing, Ready Set Write challenge, book writing for business owners, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for CEOs
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
The Luminaries by Susan Dennard
The Hunting Moon
About Our Guest:
Isabel Sterling is a master coach, foster mom, and author of These Witches Don’t Burn, This Coven Won’t Break, and The Coldest Touch. She lives with her spouse, foster kiddo, and fur-babies in Central New York, where the winters are frigid, the summers are too hot, and autumn is perfect.
www.IsabelSterling.com
www.instagram.com/isa_sterling
www.IsabelSterling.com/courses (this has my Write Consistently course, which teaches the 4 Cs in more detail)
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1HV2kYcrSeRU-AymsYPDP3JJ9njqA9kUFPBFVy-dBPWY/edit?usp=sharing
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In this episode, Jodi explains the various paths to book publication available to entrepreneurs this year. Jodi discusses the evolution of traditional publishing, the rise of self-publishing, and the emergence of hybrid publishing, and e emphasizes the importance of understanding your goals, timeline, and business needs to determine the best publishing path for you. Join us as we explore the pros and cons of each route and the crucial factors to consider when deciding the right path for your book and business. Tune in to gain valuable insights to help propel your book writing, publishing, and marketing success in 2024 and beyond!
Time Stamps:
00:00 Choose self-publishing for faster time to market.
04:02 Consider goals, timeline, and publishing paths.
07:51 Perception, planning, and investment in business books.
11:20 Listen to today's book publishing podcast episode.
Keywords:
book publishing, traditional publishing, self publishing, hybrid publishing, author subsidized model, literary agent, business owner, commercial success, timeline, investment, perception, professional publishing standards, editorial, typesetting, covers, distribution, royalties, traditional book publishing deal, bestseller status, investment in business, business coaching, paid mastermind, courses, education memberships, marketing, mentorship membership, author entrepreneur's Lab, book writing, book marketing, book publishing industry, business owners writing books, entrepreneurs writing books, book writing for business owners
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
LINK TO FULL EPISODE RAW TRANSCRIPT:
https://docs.google.com/document/d/1DwyoiSJgG9oPWAygCiuudXKwpV9iWJUBk5TlT02lguw/edit?usp=drive_link
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In this episode, Jodi is joined by guest Brit Bozik, a content specialist, to explore the powerful world of content repurposing. They discuss the misconceptions around content creation and repurposing, and how to effectively reach and engage your audience. Brit shares her repurposing formula and practical tips for turning one piece of content into multiple touch points across different platforms. Jodi and Brit delve into how book authors can leverage content repurposing to amplify their book's message and engage with their audience. The episode ends with a reading recommendation, providing valuable insights into content repurposing and engaging book marketing strategies.
Time Stamps:
00:00 Introducing Brit Bozick: expert in content repurposing.05:24 Content repurposing maximizes reach, engagement, and consistency.
09:30 Content strategy involves creation, audience, and repurposing.
11:02 Repurposing formula: break, themes, content types, socials.
16:05 Business owners have an advantage writing books.
16:52 YouTube blooper video still resonates with fans.
22:07 Subscribe to author entrepreneurs lab for more
Keywords:
Brit Bozik, Jodi Brandon, book publishing, entrepreneur, business, writing, publishing, marketing, content specialist, podcasters, speakers, authors, coaches, content creation, content repurposing, strategy, creativity, design, authority, niche, business growth, social media, engagement, messaging, brand messaging, book authors, content strategy, value, promotion, social content, book recommendation, Taylor Jenkins Reid, one true love, business owners writing books, entrepreneurs writing books
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Content Repurposing Formula: https://thatcreativegirl.myflodesk.com/repurpose-formula
Venn diagram graphic: https://drive.google.com/file/d/1TW7eCcehTCj1Oamgo1IbFgUiSMphrKU9/view?usp=drive_link
About Our Guest:
Brit Bozik, a content specialist supporting podcasters, speakers, authors and coaches who feel stuck and overwhelmed with content creation. Unlike traditional content managers, my expertise lies in repurposing your existing content to amplify your message, strengthen your leadership, and elevate your online brand.
With my Content Power Up signature offer and Repurposing Formula, I combine strategy, creativity, and design to help you establish authority within your niche and accelerate your business growth.
https://www.thatcreativegirl.com/ig-links/
https://www.instagram.com/thatcreativegirl.brit
Freebie - https://thatcreativegirl.myflodesk.com/repurpose-formula
LINK TO FULL RAW EPISODE TRANSCRIPT:
https://docs.google.com/document/d/1REtuo5QXZUHzUZgYUjAutj-nKMxNZS-8-nRaNuBOU6U/edit?usp=drive_link -
In this episode, Jodi explores the long-term strategies for marketing your book beyond the launch day. Jodi shares important insights on how to integrate your book into your business ecosystem, emphasizing serving over selling. Learn how to position your book as an evergreen marketing tool and discover the key phases of book marketing. Join us and gain valuable tips to ensure your book's long-term success. Keep writing, keep marketing, and think beyond the launch.
Keywords:
book publishing, writing, marketing, entrepreneur, business, long term marketing, book launch, traditional book publishing, bestseller status, vanity metrics, marketing tool, visibility, evergreen concept, business ecosystem, marketing strategy, author, success metrics, commercial author, business owner, book marketing, prelaunch, post launch, commercial success, marketing plan, launch event, book revision, industry changes, success strategy, mentorship membership, Author-Entrepreneurs LabResources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELABLINK TO FULL RAW EPIOSDE TRANSCRIPT:
https://docs.google.com/document/d/1DdiwVZ7y5THplRr6-TZi_7H5T3XVdkX7M7h4bi9X32c/edit?usp=drive_link
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