Episodes
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Got a job you're eyeing up but not sure if you're qualified? Here's why you should send that application TODAY 🏃🏼♂️💨
Marketing Officer Robyn Pedley joins us this week to kick off How I Got My Job, our new series documenting how industry professionals in the creative industry secured their first jobs!
Find out how to land your first marketing position without a degree and the value of studying while you're working (your employer might even pay for your qualification!). Robyn also shares what the future of marketing looks like... hint, it's inspired by the very pink global Barbie takeover.
Want to start in marketing? Listen to this episode first.
Connect with Robyn:
LinkedIn
Instagram
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David Kamara joins us this week to chat about lighting stuntmen on fire to spark conversations around racism in the UK, his journey from filmmaking to owning the production company House Of Fire Studios, and how to boost your creativity as soon as you wake up (it's not coffee or Twitter/X?!). We're also covering AI and what's in store for us human creatives in this new ChatGPT/MidJourney/Dall-E era.
Interested in production? Feeling the pressure of creative block? Not sure if the robots will take our jobs? This episode's for you!
Connect with David:
David's LinkedIn
House Of Fire Studios
The Sowing Grounds
Connect with Yoots:
Yoots! Instagram
Yoots! LinkedIn
Join the Yoots! conversation
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Missing episodes?
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This Wednesday we're joined by creative marketer Phoebe Christoforou, currently working at a record label in London!
Starting from one of the most niche degrees we've ever heard of and then leaving in her first year, Phoebe began her marketing career in 2017 by writing a music blog and then landing an apprenticeship at a record label.
If you're worried about starting your career without experience, this is one for you. Phoebe shares what to expect in your first years in industry and why you shouldn't be afraid of jumping in at the deep end (say yes to joining client presentations! Say yes to networking events! Say absolutely yes to sending a follow up email to that agency you want to work for!).
Join the conversation on Instagram and Reddit!
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Two designers, a marketer, and a web developer sit in a room and they talk about... rebrands. Niche! There's been some huge brands jazzing up their visual identities recently, or just completely overhauling their style and direction (looking at you, Dolmio), so get your wellies on as we're deep diving into the sea of rebranding. We're chatting about Dolmio's decision to get rid of their Italian puppets, Pets at Home's wonderful wordplay, Norwich Castle's unique challenge of capturing a new audience while holding onto their thousand-year heritage, and Stella's decision to align themselves with streetwear.
It's also Archie's last episode! He's going back to uni to complete his final year and leaves some big Yoots! shoes to fill on the pod. Bye Rory!
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We're joined this week by creative entrepreneur and co-founder of Ilana, Samuel Ade! Ilana is an online marketplace and mentorship platform for Black fashion designers—through Ilana, designers gain access to a thriving marketplace to sell their products (with a focus on high quality!) while benefiting from a comprehensive mentorship scheme offering networking opportunities and guidance from industry professionals.
Having started from scratch without any GCSEs, Samuel has not only carved a place for himself at renowned institutions like the London College of Communication and Central Saint Martins but he also embarked on a mission to lead as a creative entrepreneur through strategic networking and a love for building communities. If you're nervous about networking, this is the episode for you!
We're also covering the barriers fashion designers face when starting out and the fashion industry's shift to a (hopefully) more sustainable and considered future.
Get ready for an episode overflowing with inspo, empowerment, and the power of building your creative network.
Find out more about Samuel and Ilana:
Ilana's website
Samuel's LinkedIn and Instagram
Stay up to date with Yoots!
Yoots! LinkedIn
Yoots! Instagram
Yoots! Reddit
Play the hits! Listen to the most recent episode with 2D animation designer Esteban Gonzáles here
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Esteban Gonzáles is a remarkable freelance 2D and motion designer—and he’s here to tell you why beating down the door for opportunities is everything (send that email you’ve been putting off. DO IT NOW!).
8 years ago, Esteban found himself with a unique challenge: his home country, Uruguay, only has one university graphic design course. Esteban skipped this expensive and competitive step to instead self-teach and focus on building valuable networks. Now a sought-after freelancer with extensive experience as a senior motion designer, Esteban shares his tips on how to build a successful career without a university background.
Packed full of golden nuggets (including why 5 minute phone calls are the flare you need for an agency to spot you in the dark sea that is creative job applications), this episode is your cheat sheet to a commercial mindset that agencies and clients love.
There's also a bit in here for all you NFT-lovers as Esteban shares his knowledge designing for the blockchain.
Check out Esteban's work below!
Esteban's LinkedIn
Esteban's portfolio
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Not sure about branding or the commercial design industry? Listen to this episode with remarkable designer and climate change leader Rita Buiça as she sheds light on the possibilities a creative career holds and banishes the myth that branding = logo design.
Rita's expertise combines design, finance, and environmental advocacy, making her an invaluable voice in the field. In this candid conversation, we explore Rita's career journey as a designer and highlight the significance of taking chances and pursuing the jobs you truly desire. Spoiler: shoot your shot with the companies you love and maybe, just maybe, they’ll have a spot for you!
This episode was a journey of understanding the multifaceted world of commercial design and its potential to create a positive impact—get inspired by Rita's unwavering dedication to sustainability and discover how her unique perspective can shape a more environmentally conscious future! 🌏
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Multi-talented freelance creative, illustrator, and maker Jaydon Rowbottom joins us to spill the beans on invaluable lessons he's gathered throughout his creative journey, including why mistakes are completely normal (and can actually help your career!).
In this episode, Jaydon shares his insider tips on going freelance that will set you up for success in the ever-evolving creative industry. From the challenges and triumphs of being your own boss to the nitty-gritty of keeping clients happy, Jaydon shares his firsthand experiences with a healthy dose of wit and wisdom.
Grab your headphones and get ready for an exciting, educational, and entertaining episode that's jam-packed with practical advice and valuable insights. Whether you're a budding creative or a seasoned artist, Jaydon's stories and lessons will arm you with the tools to thrive in the creative industry. 🎧🚀
Jaydon's Instagram: https://www.instagram.com/jaydonrowbottom/
Yoots' Instagram: https://www.instagram.com/gingeryoots/
Join the conversation on Reddit: https://www.reddit.com/r/GingerYoots/
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2 designers, a marketer, and a web developer walk into a room and they... talk about Pepsi and social media. The Gen-Z culture is strong in this podcast studio. This week we're talking about Pepsi's 90s-fuelled rebrand (an absolute yes to the saturated colours and nostalgic vibes!) and whether social media plays a role in becoming successful! In an era where social media presence is the norm, this episode is dedicated to the pressure (or lack of) that social media has on our professional lives.
We also took to Reddit this week to understand how the freelance design community handles social media pressure. Freelancers are already designers, accountants, and project managers. Adding social media expert to the list is a stressful addition to an already hectic schedule—so is the pay off worth it?
Wanna have your say? Let us know on the Ginger Yoots subreddit!
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Interested in working in fashion or starting your own business?
With 8 years experience in the fashion industry, studying at 3 different universities, and now an independent fashion designer, Gabriele Gabija has some incredible advice. A womenswear designer creating sustainable fashion and wearable tech at her brand Cult Tellus, Gabriele joined us to share how she found her first jobs post-uni in the fashion industry, how to boost your employability (hint: you can start these tips right now!), and the best ways to optimise your portfolio.
Gabriele also explains the importance of valuing your work and why knowing what you want from your internships is essential—find out how Gabriele advocated for herself on her early internships and went from courier duties to learning the ropes.
Some of the biggest obstacles to starting your own business are having the funds, skills, and confidence to get going. The Princes Trust provides amazing business training, mentoring, and funding opportunities for young people—we chatted about Gabriele's experience with the Trust and how they supported Cult Tellus in the early days.
You may notice we've also got a new format for the interview eps! Each interview will be led by a member of the Yoots team, with a mini Q&A after. Let us know what you think!
Explore Cult Tellus here: culttellus.com and on Instagram
The Princes Trust: princes-trust.org.uk
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Introducing... Matt! Matt finally made his podcast debut this week to chat about Teal Triggs' recent research and project Brave New Normal: Intergenerational Mentoring + Women in Graphic Design, his experiences in the industry so far, and to discuss burnout in the creative sector.
Following International Women's Day, we delved into Teal Triggs research: which uncovered that 79% of women in the creative sectors had left the industry—could this be because women in the creative industry feel unheard, undervalued, and not respected?
As the work and life boundaries become ever more blurred as more and more people begin to work from home, Matt spoke to us about his experience with a poor work/life balance and how he prevents falling back into that habit now. The Yoots of Reddit spoke about their experiences with burnout in the creative industry—we read out the best comments on this episode, but you can read the other 94 comments talking about what made them burn out and how to prevent it here.
We also learned some new Polish words courtesy of Archie and his trip to Warsaw. Cieszyć się!
Things we spoke about:
Women Make Up Over Half the Design Industry—So Why Are There So Few at the Top? | AIGA Eye on Design
Supporting Women in Graphic Design Through Intergenerational Mentoring | Teal Triggs, RCA
Why the Creative Industry Needs to Start Talking About Men's Mental Health | Creative Boom
Stolen Focus | Johann Hari
Creative Ideas Report 2022 | WeTransfer
Creative Burnout | TBWA
Just want the sweet insights?
00:16 - Introducing Matt!
01:10 - Discussing the outcomes of Teal Triggs' report
03:20 - How can women in the creative industries achieve more leadership positions?
04:28 - % of women in leadership vs. % of women graduating with design degrees
05:55 - Patriarchy in business
06:32 - How can men help women achieve equity in the creative industries?
12:05 - A Q for female freelancers
15:00 - Quickfire questions with Matt
17:58 - Why do we need to talk about burnout?
19:00 - Reddit responses: why did you burnout, and how do you prevent it?
21:05 - Work/life balances
27:45 - Preventing burnout
30:01 - Creative after-hours
33:08 - Work & self-worth
39:02 - Use your annual leave!
39:48 - Rest and recharge without guilt
Need to talk?
116 121 | The Samaritans
0300 330 0630 | Switchboard LGBT+ Helpline
0800 58 58 58 | CALM
Nightline website | Nightline (for students)
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We're back for season 2 of Ginger Yoots podcast! And what a time Season 1 was... we've met design students and aspiring creatives at the Creative Futures 2023 event at Nottingham Trent University, spoken to some wonderful industry professionals (more guest episodes incoming 🤭!), attended the Birmingham Design Christmas social with our West Mids neighbours, and many, many other fun creative endeavours that we want you to attend with us in Season 2!
This ep is a recap of the Creative Futures event: find out what design students were asking about the industry, and what their biggest concerns about becoming a professional creative were. We found out at this event that aspiring creatives struggle most with pricing their work (especially as freelancers!), so we're also discussing the ins and outs of pricing work—and why you should never work for exposure!
Upcoming in next week's episode is mental health in the creative industry: if you want to have your say, head to Reddit to join the conversation! We'll be reading your comments out during the ep.
Just want the sweet insights? Skip ahead to the good stuff:
00:20 - Nottingham Trent University's Creative Futures event recap
03:20 - Archie tests out the 60s quickfire Qs (spoiler alert: he's top of the leaderboard now)
07:15 - Questions and concerns that design students have about the industry
08:00 - Design students' concern about money
09:15 - How does money impact your decision making process when looking for a creative job?
11:30 - Pricing your work and worrying about frightening clients off
13:00 - Does university teach you to price your work?
13:16 - What students estimated they would charge for their work
15:26 - Some things to consider when pricing your work
16:45 - How businesses are prioritising learning & development
17:30 - How universities could teach commerciality better
17:50 - Dags spirals about freelancing
18:30 - Let's address the elephant in the podcast studio—Fivver (boooooo!)
19:46 - Why you need more than a logo in your rebrand
21:00 - NEVER 👏 WORK 👏 FOR 👏 EXPOSURE
21:05 - Design student concerns: not being able to represent my true self
25:30 - Design student concerns: the low employability rate after uni
30:08 - Junior or not to junior... that is the question. Should I call myself a Junior Designer when I apply for my first job?
32:35 - Pricing your work hourly
35:40 - A new guest interview with a fashion brand owner (upcoming!)
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Leaving a position as a lead creative to pursue a freelance career at the tail end of a pandemic sounds not for the fainthearted. But this is what Isaac Goode, founder of Studio G, boldly chose to do. We sat down with Isaac to understand his creative journey, how to make a successful living in an industry without 'traditional' training, and why the shower really is a creative's best friend.
Just want the sweet insights? Skip ahead:
0:40 - What is Studio G?
2:10 - Graduating without a plan
2:50 - The importance of experimenting
4:00 - Do you need a uni degree?
5:05 - Starting out as a freelancer
6:35 - Getting your freelance career off the ground
10:40 - The importance of rest (Rest: Why you get more done when you work less)
12:00 - I want to go freelance! How do I do it?
13:25 - Retaining a good work/life balance and expectations
15:15 - Finding clients as a freelancer
19:35 - Being asked to create in someone else's style
22:10 - Working with colour and fun briefs
24:42 - #IamWhole campaign and working as a creative director
27:55 - Advice for aspiring photographers
30:30 - Juggling admin with creative as a freelancer
33:58 - Moving on from mistakes
35:14 - The value of the rabbit hole
37:10 - Freelancing and the creative process
38:30 - The BTS of product photography (head to the @gingeryoots insta to see BTS clips of Isaac's process!)
42:35 - Quick fire Qs!
Join us next week for another Yoots chat, and keep your eyes peeled on the socials for our next guest interview!
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Hello! We had some time off to celebrate Jesus' bday buuuut... we're back! Hot off the press this week is a review of our New Year's resolutions that we shared in the 12 Days of Yootmas (holding ourselves accountable is the theme for this year), and some trends we're predicting will be part of 2023.
We've also arranged for some really exciting interviews with creatives whose work we love! There'll be episodes across fashion design, sustainable creativity, starting your own business, going freelance, photography, web development... the good, the bad, and the ugly of the creative world. Make sure you're following to be first to listen!
Just want the juicy insights? Skip ahead...
00:49 - New Years design resolutions
06:00 - The monopoly of the twin market (needs to be heard to be believed)
07:40 - How TikTok has changed the social landscape
08:50 - Playable ads? PrettyLittleThing (PLT) is in the metaverse!
11:40 - Life imitates art, TikTok imitates QVC
15:10 - Where is AR in adverts?
16:30 - Y2K is sticking around (BOO!)
17:50 - Abstract illustrations for 2023. We talk about the Delight in the Romantic Branding for Macao's Infinite Love Concerts article at Print Magazine.
21:00 - Archie's business plan for motorised heelies
22:24 - Data visualisation is our big 2023 prediction
22:50 - David McCandless' funky infographics: Information is Beautiful
24:30 - Spotify Wrapped as a trailblazer for visualising data in new ways
29:10 - An update about upcoming interviews!
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Day 3 of Yootmas means you get a bonus episode (annuva one?!)! We're delving into our Reddit Qs this time, uncovering the terrible advice given to other creatives... what's the worst advice you've ever been given?
Make sure you're on our Instagram @gingeryoots tomorrow to reveal Yootmas Day 4! Don't miss a free gift 🎄
Reddit: https://www.reddit.com/r/GingerYoots/
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The Yoots 12 Days of Yootmas kicks off with Dags spilling the tea on what he gets up to with PG Tips (other tea brands are available). 4 minutes of ridiculous chat for your cold Monday morning ☕️
The 12 Days of Yootmas will unfold on Instagram over the next few days, with some surprise launches and free resources (among 11 other goodies) coming your way! See you over there ➡️ @gingeryoots
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In this week's podcast, we discuss whether you actually need a degree to become a designer. Debating going at it without a degree? We're also chatting about other outlets and how to boost your portfolio.
Just want the juicy insights?
0:44 - AI ChatGPT which generates copywriting
6:45 - Working class creatives in the industry
9:37 - Do you actually need a degree?
14:35 - Where to find briefs
18:32 - If you can't find work, you have to make it up
22:13 - Activities to improve your design skills
23:23 - Book recommendations
25:55 - What employers look for
Refs:
ChatGPT: https://chat.openai.com/chat
Article on the working class in the creative industry: https://pec.ac.uk/news/just-16-of-people-in-creative-jobs-are-from-working-class-backgrounds-and-those-from-privileged-backgrounds-more-likely-to-land-a-job-experience-autonomy-and-progression-and-shape-what-goes-on-stage-page-and-screen
ISTD Student Briefs: https://www.istd.org.uk/sas
Reddit: https://www.reddit.com/r/GingerYoots/
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This week we're chatting about WeTransfer's discovery that creatives are giving up on their dream jobs, the Women's Aid x Corbin Shaw campaign, and debating to niche or not to niche. (We promise we're back to regular scheduling now).
Just want the juicy insights?0:45 - WeTransfer's Ideas Report
4:55 - Mental Health and the Creative Industries
7:08 - The worst advice you've ever received
8:14 - Women's Aid x Corbin Shaw advert
11:08 - What's a niche?
13:08 - Should I specialise?
17:15 - The T model
20:40 - Should I focus more on digital design?
21:45 - Picking an experimental uni
23:54 - Socials!
Refs:
WeTransfer's Ideas Report 2022: WeTransfer Ideas ReportMental Health and the Creative Industries: www.creativeboom.com/features/mens-mental-health-and-the-creative-industries/
Women's Aid x Corbin Shaw: https://www.thedrum.com/news/2022/11/25/women-s-aid-subverts-england-s-it-s-coming-home-with-domestic-violence-message
Reddit conversations: https://www.reddit.com/r/graphic_design/comments/z48qt1/whats_the_worst_advice_youve_ever_been_given_as_a/
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We've all felt it. That feeling of self doubt. That you are a fraud who has somehow gotten lucky and you will be found out any day. That your work isn't up to snuff—don't stress! We feel it too (and it's very likely your boss does too).
Join us on this episode as we discuss Imposter Syndrome and feelings of creative inadequacy, and how to go about ridding yourself of them. Plus, a shiny new news section at the beginning of each episode!
Keep an eye on our socials for our tea break Instagram lives in the coming weeks (notification 🔔 on).
AI Talk: https://www.creativereview.co.uk/walsh-isodope-ai-identity/
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In this episode, we talk about all things networking. We discuss the best ways to network as a creative, how to build confidence and whether you are born creative or if it can be learnt.
This episode has loads of useful tips and experiences we wished we knew at the start of our career, it's definitely worth a listen.
Remember to follow us @gingeryoots on Instagram, TikTok, Reddit and LinkedIn. Join us every Wednesday for more like this 😁
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