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In this episode of "Business Growth Talks," host Mark Hayward delves into the powerful concept of the 80/20 rule, also known as the Pareto Principle. This principle suggests that a small percentage of actions or inputs often lead to a majority of results or outcomes. Mark emphasizes how this rule can be applied to various areas of a business, from client management to marketing strategies, in order to enhance efficiency and accelerate growth.
Mark explores the origins of the Pareto Principle and outlines its significant impact across different sectors and time periods. He encourages business leaders to identify the 20% of activities that drive 80% of their business results. By highlighting this critical fraction, Mark provides actionable insights on optimizing client relationships, streamlining marketing efforts, and prioritizing tasks to maximize time and energy. “Scaling a business is not about doing more,” Mark notes, “it's about doing less, but doing it much better.”
Key Takeaways:
The 80/20 rule, or Pareto Principle, indicates that a minority of efforts often lead to the majority of results, applicable in various business scenarios.Identify your top 20% of clients who generate the most revenue and nurturing them can significantly enhance business growth.Streamline marketing efforts by focusing on the platforms and content that already drive the majority of leads and engagement.Protect your time by focusing on high-value activities and delegating or automating low-value tasks for increased productivity.Conduct an 80/20 audit to evaluate and sharpen business strategies, simplifying or scaling elements as necessary for growth.Resources:
Mark Hayward on LinkedInMark’s website: podcastintroduction.comEncouraged by the enlightening themes of this episode, listeners are invited to delve deeper by tuning in
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In this insightful episode of Business Growth Talks, host Mark Hayward delves into an engaging conversation with Deidre Tshien, the dynamic CEO of Capsho. As an expert in turning audio and video content into effective marketing assets, Deidre shares her journey from working in hospitality to successfully launching a tech startup. Throughout the episode, listeners gain valuable insights into her entrepreneurial mindset, resilience, and strategies for building successful businesses. Her candid reflections on navigating challenges and leveraging AI for content marketing make this episode a must-listen.
This episode touches on Deidre's early career ambitions shaped by her upbringing in a culturally diverse setting in Australia. She discusses navigating her career path, starting multiple businesses, and ultimately finding her niche with Capsho by creatively using AI technology. Listeners will discover how Deidre honed her resilience and adaptability, key to her evolution as a servant leader in the tech world. With captivating anecdotes and lessons from her entrepreneurial experiences, including dealing with setbacks and financial challenges, Deidre provides both tactical and philosophical insights into driving business growth in a competitive landscape.
Key Takeaways:
Resilience and Adaptability: Navigating entrepreneurship requires resilience, open-mindedness, and the ability to learn from mistakes.Strategic Use of AI: Deidre leverages AI in Capsho to empower entrepreneurs by turning complex audio and video content into manageable marketing assets effectively.Navigating Setbacks: Addressing entrepreneurial failures and learning from them can pave the way for future successes.The Role of Partnerships: Effective business growth often involves strategic partnerships and leveraging complementary services.Content as a Foundation: The significance of content in building visibility and achieving business growth cannot be overstated.Resources:
Capsho WebsiteSocial Media: Deidre Tshien on Facebook and LinkedInExplore the profound insights of this episode as Deidre Tshien opens up about her path from the corporate world to leading a tech company. Join us on Business Growth Talks for more inspiring conversations with entrepreneurs navigating the complexities of building impactful businesses in today's world. Don't miss out on future episodes of this engaging podcast!
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In this captivating episode of Business Growth Talks, host Mark Hayward sits down with Cris Zimmerman, a distinguished entrepreneur and investor, to dissect the less visible aspects of entrepreneurship. Known for his adventurous mindset, Zimmerman has built a formidable business empire, ranging from real estate to healthcare, all while maintaining an unyielding focus on legacy and the broader impact of his ventures. As he shares his journey, listeners will gain insights into his fascinating transition from being a lawyer to a successful global entrepreneur driven by the challenge of building something enduring.
Through engaging dialogue, the episode dives into the core ideas of adventure and mindset, two pivotal elements guiding Zimmerman's journey through founding 20 companies across the globe. As an ardent student of history, particularly intrigued by the Medici family, Zimmerman offers a unique perspective on power dynamics, legacy building, and long-term success. This rich narrative is interwoven with practical advice for modern entrepreneurs seeking significance beyond mere business success. Zimmerman's profound reflections and Hayward's insightful probing bring forward strategies that listeners can leverage to scale their businesses and create a lasting impact.
Key Takeaways:
Mindset as a Cornerstone: Cris Zimmerman highlights how having a resilient and adventurous mindset is essential for overcoming the challenges faced by entrepreneurs.Learning from History: Zimmerman is deeply inspired by the Medici family and uses historical learnings to influence his approach to power and legacy in the business world.Investment Strategy: He sheds light on his strategies for real estate and beyond, emphasizing long-term investment and the importance of not leading risky investments solo.Building Community: The Medici Global Ventures initiative focuses on forming a community of like-minded business owners who value long-term impacts and learning from history.Family and Legacy: The episode delves into Zimmerman’s views on legacy, positioned not just as material inheritance but as deeper values and relationships.Resources:
Medici Global Ventures WebsiteCris Zimmerman's book: "Get Your House in Success: Principles Based on the Love of Cosimo de Medici" (Note: Currently not sold, available through events)Medici Legacy Community InformationEngage with this episode to transform how you conceptualize business growth and legacy building, inspired by the principles of historical prominence. Stay tuned for more invigorating episodes from Business Growth Talks that delve into the heart of entrepreneurship.
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In this engaging episode of Business Growth Talks, host Mark Hayward welcomes Brad Eisenberg, a leading expert in business scalability, to dive deep into the intricacies of growing a business. Brad shares his journey, from his groundbreaking start with We Bike to his pivotal role as COO at Green Newit. His unique approach is not just about hustling and hard work but focuses on meticulous execution through building systems and structures. Through personal anecdotes and professional insights, Brad offers invaluable advice for businesses struggling to unleash their potential.
Brad emphasizes the importance of making oneself replaceable to advance, a counter-intuitive strategy crucial for growth. He discusses the key moments in his career, including the highs and lows of his ventures. Throughout the episode, listeners gain insight into the core elements of Brad's success – identifying operational inefficiencies and building bespoke solutions to accommodate growth. Central to the discussion is the idea that successful businesses are defined not just by innovation, but by robust operational architecture and strategy, setting the stage for sustainability and success.
Key Takeaways:
Execution Over Ideation: Brad stresses that success in business is more about execution through systems and structures than merely great ideas and hard work.Making Yourself Replaceable: To grow and succeed, one must ensure their role can be replaced, allowing personal and organizational advancement.Understanding Business Models: Identifying who benefits most from your product or service is crucial in honing a sustainable business model.Growth Stages and Scalability: Brad outlines the four pillars essential for scalability: traction, profit, capacity, and innovation, emphasizing the importance of solving bottlenecks and building effective operational infrastructures.Operational Efficiency: Strategic use of operations and process optimization can lead to the scalability of a business, impacting both the top and bottom lines positively.Resources:
Brad Eisenberg on LinkedInBe Lean - WebsiteTo truly delve into the wealth of insights shared in this episode, make sure to listen to the full conversation. Stay tuned for more engaging content from Business Growth Talks, where you’ll find invaluable strategies to propel your business forward.
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Get ready to dive deep into the world of live podcasting and digital marketing with Jeff Revilla, founder of Poduty Live. In this engaging episode of Business Growth Talks, hosted by Mark Hayward, Jeff delves into his journey of transitioning from digital marketing to pioneering a new concept with his podcast theater, Poduty Live LLC, in Pittsburgh. With his extensive background at Small Auto Group, where he spearheaded a strategy resulting in millions of organic views, Jeff shares insights into the evolution of his career and the founding of his current venture.
Throughout the episode, Jeff explores the transformation of podcasts into live events, bridging the gap between virtual and physical audiences. The conversation highlights Jeff's unique approach to empowering creators, his views on creativity as a business mindset, and the intricacies of engaging a live audience. With upcoming projects like "My Guest Tonight with Jeff Revilla," and key lessons from his entrepreneurial journey, listeners gain valuable insights into the challenges and triumphs of scaling a niche entertainment platform.
Key Takeaways:
Jeff Revilla emphasizes the importance of creativity in business, describing it as managing creativity and pushing the limits of what's possible.Transitioning from digital marketing to launching a live podcast theater was driven by Jeff's passion for engaging audiences directly and creating community-centered entertainment.The Poduty Live LLC model allows podcasters to host live events with minimal financial risk by sharing ticket sales 50/50, making it accessible for creators at all stages.By integrating live streaming with in-person events, PodutyLive expands the reach and engagement of live podcasts, offering unlimited virtual attendance.Jeff's new show, "My Guest Tonight with Jeff Revilla," promises engaging content featuring unique, eclectic stories and talents, highlighting the creative potential of live podcasting.Resources:
Poduty Live LLCJeff Revilla on LinkedInBookings for "My Guest Tonight with Jeff Revilla" and other events at Poduty LiveTune in to this insightful episode to learn more about Jeff Revilla's entrepreneurial journey and strategies for leveraging live podcasting as a dynamic medium for audience engagement. Stay connected
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In this insightful episode of Business Growth Talks, Mark Hayward dives into the essential framework for building a powerful personal brand in 2025. With the ever-growing digital landscape and competitive marketplace, Mark emphasizes that personal branding is not a luxury but a necessity for business growth. The discussion centers around practical strategies, common misconceptions, and actionable insights into developing a brand that stands the test of time.
Mark sets the stage by defining what a personal brand truly means—how it is the perception others have based on your online and offline presence. He underscores the importance of trust over mere visibility and the impact a personal brand can have beyond the company logo and website. Mark highlights significant examples, comparing followers of company brands versus personal brands, showcasing how leaders like Elon Musk and Mark Zuckerberg have wielded their personal brands effectively. He also discusses the portability and compounding effects of a strong personal brand, and why it's crucial for a diverse range of professionals—from startup founders to board members.
Key Takeaways:
Building a personal brand is essential for standing out in a crowded market and establishing trust, which is critical for business growth.A personal brand transcends a company’s brand, offering emotional connections and long-term leverage through portability and consistency.Mark outlines a practical framework: clarifying positioning, choosing consistent content themes, focusing on specific platforms, and telling authentic stories.Visual and verbal consistency, along with leveraging proof like testimonials and collaborations, are key to building and maintaining credibility.Personal brands should evolve over time, adapting to new skills, audiences, and shifting goals, while maintaining transparency with followers.Resources:
For further insights and strategies discussed in this episode, explore the following:
Mark Hayward's Business Growth Talks ChannelLinkedIn for B2B businesses: LinkedInPlatforms for creators: Instagram and TikTokLong-form storytelling: YouTubeDon't miss out on the full episode as Mark Hayward unfolds practical strategies and insights on building your presence, pipeline, and authority. Stay tuned for more enriching content from Business Growth Talks.
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Join host Marc Hayward in an insightful episode of Business Growth Talks with special guest Robin Waite, an illustrious figure in the business coaching sphere known for pioneering the Fearless Business coaching accelerator. In this engaging dialogue, Robin shares his journey from running a digital agency to helping business owners conquer their fears and scale their operations effectively. Dive into discussions on overcoming burnout, the relevance of fixed versus growth mindsets, and strategies to transition from hourly-based pricing to productized service offerings for optimal business success.
As the conversation unfolds, Robin emphasizes the importance of adopting a growth mindset to tackle challenges in entrepreneurship. He draws on personal anecdotes to illustrate the arduous path of business ownership and reveals how employing deliberate strategies can lead to enhanced revenue and personal freedom. The episode delves into Robin's transformative journey—having navigated significant career turning points like selling his agency amid burnout and utilizing his expansive knowledge to empower others through Fearless Business. Enriched with themes of innovation and resilience, this episode serves as a comprehensive guide for budding entrepreneurs seeking sustainable growth strategies.
Key Takeaways:
The distinction between fixed and growth mindsets is crucial, with a growth mindset focusing on solving problems through open-ended questioning and innovation.Robin’s Fearless Business accelerator helps businesses shift from hourly billing to productized services, enabling professionals to enhance value and double their income.Burnout is a reality in entrepreneurship, but it’s possible to avert it by prioritizing self-care and recognizing early signs.Building a community through group coaching can significantly amplify client success rates and foster a supportive entrepreneurial environment.Testing new business strategies within a 90-day framework allows entrepreneurs to identify what works and focus efforts on those endeavors that truly yield results.Resources:
Fearless Business Website: Fearless BusinessOnline Business Startup: AmazonTake Your Shot: AmazonRich Litvin’s Podcast and The Prosperous Coach: WebsiteExplore this insightful conversation on navigating the complexities of business growth. Engage with strategies, experiences, and transformative advice from industry experts like Robin Waite. Stay connected for more epis
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Welcome to another insightful episode of Business Growth Talks with Mark Hayward. This week, our guest is sales guru Eric Shulman, the brains behind Truth Based Selling—a methodology designed to enhance sales conversations with honesty and client-focused clarity. During the episode, Eric shares his rich journey from a music store family business to becoming a towering figure in the world of sales training. His foundational belief is that authentic communication and truthful interactions are pivotal in making sales processes more effective and building lasting client relationships.
In this episode, Eric Shulman digs into the realities of scaling a business and the pivotal role of sales in this journey. Through SEO-focused insights, Eric explains how entrepreneurs can harness the power of effective communication and authentic client interaction in sales strategies. The conversation touches on essential concepts like diagnosing before prescribing, nurturing client relationships, and the importance of knowing when to pivot in business ventures. Eric's innovative ideas challenge traditional sales norms and advocate for strategies that make sales a client-centric, ethical process. Listen to Eric as he shares compelling anecdotes and actionable advice that promise to enrich your business acumen.
Key Takeaways:
Truth Based Selling emphasizes genuine communication and problem-solving over aggressive sales tactics, making interactions more client-focused and less adversarial.Diagnosing before prescribing is critical; understanding a potential client's needs and challenges should always precede offering solutions.Embrace entrepreneurial spirit by betting on oneself and pivoting when necessary, which can turn ideas into successful business ventures.Communication psychology plays a significant role in sales. Understanding behavioral cues and emotional triggers can enhance how sales professionals engage with potential clients.Legacy in sales involves positively impacting clients' lives by ethically helping them solve their problems, thereby creating long-lasting professional relationships.Resources:
Eric Shulman's Website: Consultants Can SellSandler Training: Sandler TrainingBook Reference: "Games People Play" by Dr. Eric BerneListeners are encouraged to tune into this content-rich episode to glean actionable insights tailored for anyone passionate about elevating their sales strategy or business. Stay connected for more episodes featuring transformative discussions with seasoned industry experts.
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In this riveting episode of Business Growth Talks, host Mark Hayward welcomes media mogul and entrepreneur David Wolf to share insights from his multifaceted career in audio production and business development. With a solid foundation in music and media, David reveals the strategic mindsets and core philosophies that have driven his success, including his innovative work at Audiovita Studios and ventures such as Media Capital Ventures.
Throughout the conversation, David discusses the convergence of passion and profitability, emphasizing the importance of aligning personal interests with commercial endeavors. He delves into the unique challenges businesses face in the podcasting arena and highlights the transformative potential of AI in media production. The episode concludes with David's reflections on leadership evolution, underscoring the significance of empowering teams and fostering impactful relationships within the creative industry.
Key Takeaways:
The integration of personal passion with business objectives is crucial for sustainable success and satisfaction.Audiovita Studios bridges the gap between content creation and market expansion, especially for business-centric podcasts and nonfiction audiobooks.Effective podcasting should start with clear objectives, whether for prospecting, branding, or audience engagement, before considering monetization strategies.AI is rapidly transforming media production, offering efficiencies but posing challenges that require careful consideration and adaptation.Leadership evolves with experience; empowering teams and embracing the creative contributions of others can enhance both individual growth and enterprise success.Resources:
Audiovita Studios WebsiteDavid Wolf's Email: [email protected]: Search for David Wolf on LinkedInMichael Gerber's book, "The E Myth"AI Voice Tech company: 11Support the show
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In this high-impact episode of Business Growth Talks, Mark Hayward sits down with Simon Severino, founder of Strategy Sprints and author of the bestselling book by the same name. With over 21 years of experience and 1,600 companies served, Simon brings an incredible depth of wisdom on how to accelerate growth, simplify strategy, and transform businesses through systems thinking and agile sales processes.
Simon opens up about what a true business mindset means to him—seeing business as a holistic, adaptive system that must always serve the outside world. He shares his unique perspective on strategy as a living, evolving process, and explains why even solopreneurs need a CEO meeting with themselves every week.
Throughout the episode, Simon walks us through how his sprint-based strategy model evolved from a personal practice into a globally-scaled franchise. You’ll hear how weekly cycles replaced traditional annual planning, why every business must focus on the buyer’s psychology, and how companies can drastically shorten their sales cycles and increase pricing power with the right tools and systems in place.
He also talks about his transition from academia to entrepreneurship, how teaching remains at the heart of his work, and why his upbringing—rooted in a love of books and bold experimentation—shaped his values today. From his first solo strategy meetings to leading a global remote team, Simon shares the exact practices that helped him grow, stay focused, and deliver consistent results for his clients.
Simon reveals the importance of metrics with meaning, the power of standing out in your market, and how his clients—ranging from solopreneurs to Google—build scalable, sellable businesses using his 274 proprietary tools. He also shares how a daily focus on mindset, presence, and physical wellbeing helps him manage setbacks, stay creative, and lead with energy.
You’ll hear real-world examples, including a case study of how one IT consultancy skyrocketed their pipeline and sales by narrowing their offer and ideal client. Simon also opens up about the evolution of his leadership, how he’s built a life of freedom and purpose through entrepreneurship, and why he has no plans to sell—because he’s already living the life he’d choose as a billionaire.
This episode is full of insight, frameworks, and powerful mindset shifts for any founder, consultant, or service-based business owner looking to grow faster, work smarter, and build a business that truly serves both clients and lifestyle.
Highlights from the conversation include:
Why your business must serve the whole, not the partsHow to run a strategy meeting—even if you’re a solopreneurThe psychology of sales and how to optimize for trust and easeBuilding global success with a leaSupport the show
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Welcome to Business Growth Talks, the podcast that explores the real challenges of growing a business and how to overcome them. Hosted by Mark Hayward, this show is designed for entrepreneurs who feel stuck, overwhelmed, or unsure of their next steps. Each episode features real-world strategies from successful entrepreneurs who have navigated obstacles, boosted revenue, and built stronger, more profitable businesses.
In this episode, Mark speaks with Jodi Hume, founder of At The Core and a trusted advisor to business owners. With over 18 years of experience, Jodi specializes in on-call decision support, helping leaders tackle growth challenges, leadership dilemmas, and acquisitions. As a third-generation entrepreneur and former COO of a fast-scaling firm, she brings firsthand insight into high-stakes decision-making and overcoming decision fatigue.
Jodi shares her unique perspective on the business mindset, explaining how some aspects are hardwired while others can be learned. She emphasizes the importance of agility in thinking, the necessity of comfort with uncertainty, and how leadership decisions require both strategic and emotional intelligence. She also discusses how corporate life can create a false sense of security compared to the responsibility and control of entrepreneurship.
To learn more about Jodi Hume and her work, visit AtTheCore.com, where she offers resources and opportunities to connect. Don’t forget to subscribe and follow Business Growth Talks for more insightful conversations. If you found value in this episode, please consider leaving a review—it helps us grow and bring in more top-tier guests. Thanks for tuning in!
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Welcome to Business Growth Talks, the podcast that tackles the tough realities of growing a business. I'm Mark Hayward, and if you're feeling stuck, overwhelmed, or unsure of your next steps, you're in the right place. Every week, we bring you real strategies that successful entrepreneurs have used to overcome challenges, boost revenue, and build stronger, more profitable businesses.
In this episode, I sit down with Karen Evers, a seasoned HR leader with 25 years of experience in corporate America. In 2022, she founded Human Smarts, a fractional HR consultancy helping startups and small businesses navigate talent strategy, culture, compliance, and payroll. Karen specializes in financial services and partners with CPA firms, investment advisors, and insurance brokers to provide white-glove HR support. Her people-first approach ensures businesses can scale without the burden of managing HR alone.
What You'll Learn in This Episode: Karen shares insights on the importance of a business mindset and how it shapes success. She discusses her transition from corporate America to running her own business, highlighting the challenges small businesses face with HR and how to overcome them. She explores the power of aligning work with passion to avoid burnout and why difficult conversations are essential for business growth. Karen also explains how businesses can move from generalist roles to specialized teams, the benefits of white-glove HR support, and the role of referrals in business growth. Additionally, she provides valuable insights on scaling a business while maintaining high-quality service.
Key Takeaways:
Having a strong business mindset is essential for HR professionals.Burnout isn’t about how much you work; it’s about whether you're aligned with your purpose.Difficult conversations, especially around hiring and firing, are crucial for growth.Small businesses often struggle with compliance, drama, and productivity – all of which HR can address effectively.The right networking and referrals can be the best marketing strategy for a service-based business.Scaling a business requires balancing revenue, profitability, and building the right team.Resources & Mentions:
Who Not How by Dan Sullivan & Dr. Benjamin HardyDare to Lead by Brené BrownStart With Why by Simon SinekGrit by Angela DuckworthThink Again by Adam GrantConnect with Karen Evers:
LinkedIn: Karen EversWebsite: humansmartsconsulting.comEmail: [email protected]Support the Show:
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In this in-depth conversation, host Mark Hayward sits down with Alan Versteeg—an engineer turned sales management expert and co-founder of Growth Matters International. Alan shares his personal journey from engineering to mastering sales, the critical importance of mindset in business, and actionable strategies for scaling a company while ensuring that your business works for you, not the other way around.
Key Discussion Topics:
The Business Mindset:How to ensure that your business serves you instead of owning you.The evolution from working in your business to having your business work for you.Sales Techniques & Strategies:The importance of relevance on sales calls using the “initial value promise” approach.How to overcome the “feature advantage benefit avalanche” by setting context and establishing credibility from the very first interaction.Understanding the role of the reticular activating system in filtering sales pitches.Building & Leading a Team:Transitioning from a one-person operation to building a management layer.The significance of hiring—especially the first hire (Alan’s executive assistant)—to free you up for growth.Embracing leadership without losing your entrepreneurial passion.Learning from Failure:Alan’s candid recounting of past bankruptcies and the lessons learned about cash flow, legal advice, and the importance of building demand before product creation.How overcoming failures has been essential in developing a resilient and growth-focused mindset.Global Business Growth:Strategies for expanding internationally—even when you’re not physically in the target country.Leveraging technology (like Zoom) for meaningful global conversations and maintaining the value of face-to-face interactions when needed.Quickfire Insights:Best decision: Hiring an executive assistant.Best advice received: “Treat this as a profession and keep studying it.”Regrets, proud moments, and a peek into Alan’s personal life (from his top math mark to his karaoke skills).What legacy means: Measuring life by the eulogy and the impact you leave on others.If you found this episode insightful, be sure to subscribe and follow Business Growth Talks for more real strategies from successful entrepreneurs. You can also connect with Alan Versteeg on LinkedIn (just search for “Alan Versteeg”) to learn more about his work with Growth Matters International.
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In this episode of Business Growth Talks, Mark Hayward sits down with Daryl Bates-Brownsword, a business succession and exit planning specialist. Daryl shares his insights on helping business owners maximize the value of their companies and transition on their terms. With over 20 years of experience building multi-million turnover international businesses, Daryl provides a wealth of knowledge on strategy, leadership, and business scalability.
What You’ll Learn in This Episode:
✅ The importance of having an exit strategy from the very start of your business.
✅ The five stages of business exit planning and why 55% of business exits are unplanned.
✅ How to ensure your business is exit-ready to attract buyers and maximize valuation.
✅ The key inflection points in business growth and how to overcome common scaling challenges.
✅ Different exit strategies, including selling to employees, hiring a CEO, and selling to a larger company.
✅ Why being too involved in your business can hurt its valuation and how to delegate effectively.Resources & Links:
📌 Connect with Daryl Bates-Brownsword:
🔹 LinkedIn: Daryl Bates-Brownsword
🔹 Website: Succession Plan UK
🔹 Podcast: Exit Insights (Available on Apple Podcasts & Spotify)📌 Connect with Mark Hayward:
🔹 LinkedIn: Mark Hayward
🔹 YouTube: Business Growth TalksEnjoyed This Episode?
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In this episode of Business Growth Talks, host Mark Hayward sits down with Kyle Mealy, the founder and CEO of Next Level Revenue. Kyle helps small and mid-sized B2B businesses ($1M–$10M revenue) achieve predictable, profitable growth through fractional Chief Revenue Officer (CRO) services. With experience scaling businesses across industries—including martial arts schools and digital marketing agencies—Carl shares his expertise in sales, marketing, and revenue strategy.
This conversation is packed with insights on business mindset, revenue modeling, and leadership growth. Kyle breaks down his unique Revenue Cascade model, explains why sales and marketing must be fully integrated, and shares how he grew a martial arts school from $500K to $1M and a digital agency from $3M to $7M.
Key Takeaways
1. The Business Mindset: Growth & Abundance
Kyle defines a business mindset as growth-oriented and abundance-focused—giving more than you take.He shares how his wife’s confidence in his abilities helped him overcome scarcity thinking when launching his business.2. Overcoming Scarcity & Stepping Into Entrepreneurship
Raised with the belief that stability matters more than risk, Kyle had to break free from a corporate mindset.He shares how his wife’s support helped him take the leap into entrepreneurship and build a successful revenue-focused business.3. How to Reverse Engineer Business Growth
Kyle introduced his Revenue Cascade Model, which helps businesses track and optimize every step of the customer journey.The secret to scaling: Know your numbers, analyze conversion rates, and make data-driven decisions.At his martial arts school, he predicted revenue within $3K accuracy using his formula.4. Why Most B2B Companies Get Marketing & Sales Wrong
Marketing and sales should never be separate silos—they need to work together for sustainable revenue growth.Common Mistakes:Hiring a marketing agency without accountability.Expecting sales teams to succeed without a solid marketing foundation.Setting unrealistic revenue goals without data to back them up.5. The Future of Sales & Marketing: Thought Leadership
Modern B2B buyers make 70% of their decision before talking to a salesperson.Businesses should focus on education, thought leadership, and omnichannel engagement.Kyle's marketing stack includes:LinkedIn content & outreachSEOPodSupport the show
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In this episode of Business Growth Talks, host Mark Hayward sits down with Stoy Hall, the CEO and founder of Black Mammoth, a company dedicated to financial literacy, inclusivity, and holistic wealth management. Stoy shares his insights on building a modern family office, the importance of financial education, and how mindset and community play a pivotal role in achieving wealth.
Key Discussion Points:
Introduction to Stoy Hall: CEO and founder of Black Mammoth and Calla Capital, host of The No BS Wealth Podcast.The Concept of Modern Family Office: How Stoy’s approach differs from traditional wealth management.Financial Literacy vs. Financial Education: Why understanding money isn’t enough—action is key.The Impact of Childhood Financial Trauma: How early money experiences shape financial behaviors.Social Media as a Financial Education Tool: Why Stoy shifted from in-person workshops to digital content.The Role of Community in Wealth Building: How building strong networks supports financial success.Biggest Financial Mistakes and Lessons Learned: Stoy’s personal $85,000 loss and what it taught him about investing.Taxation Debate: Is tax a moral issue, or just a legislative one?Risk Appetite & Business Decisions: How Stoy assesses risk and why he shut down a hedge fund.Future Goals: Expanding the modern family office model and growing financial literacy awareness.Resources & Links:
Stoy Hall’s Website: Black MammothPodcast: No BS Wealth PodcastSocial Media: @StoyHall on all platforms (except Reddit!)If you enjoyed this episode, please subscribe and follow Business Growth Talks to stay updated on the latest strategies and insights to grow your business. Also, take a moment to connect with Stoy and learn more about financial literacy and wealth management!
Support the show
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In this episode of Business Growth Talks, host MarK Hayward embraces a deep dive into the fascinating world of body language with returning guest David Schneer. This episode is a must-listen for entrepreneurs and business leaders looking to understand the unspoken cues that can significantly impact business relationships and negotiations. David's expertise opens a window into the intricate layers of non-verbal communication, often unperceived but integral to authentic interaction and efkeftive management.
Mark and David delve into how understanding body language can transform business dynamics, revealing insights beyond spoken words. They discuss the common myths surrounding body language, the significance of micro-expressions, and how tools like body language can facilitate better negotiations and disclosures during conversation. The conversation highlights the necessity of this skill set in developing authentic, trust-based interpersonal connections in business environments, and how such knowledge is crucial for anyone looking to enhance their communication strategy for better engagement and negotiations.
Key Takeaways:
Understanding body language is essential for recognizing the true emotions behind words and is not aimed at manipulation but at deeper understanding.Recognizing micro-expressions can aid significantly in negotiations and revealing true sentiments without manipulation.Misinterpretations like equating crossed arms to blocking behavior can lead to incorrect judgments; context is key in body language interpretation.Tools such as observing gravity-defying behavior or changes in proxemics can reveal a person's comfort level, which is crucial in any business setting.Building rapport through mirroring non-verbal cues can naturally elevate communication and trust.Resources:
Merrill Research: Company WebsiteBook: "Backbone: A BodyMind Breakthrough!" by Dr. David SchneerRecommended Book: "What Everybody is Saying" by Joe NavarroTune into the full episode to unravel deeper insights from David Schneer and learn how mastering body language can elevate your business acumen. Subscribe to Business Growth Talks for ongoing episodes filled with expert advice and insights into the entrepreneurial world.
Support the show
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In this episode of Business Growth Talks, host Mark Hayward engages with Joe Mindak, a dynamic entrepreneur behind The Connective and Nolodex. Joe shares his insights into the development of his networking platform, which focuses on creating opportunities for businesses to grow through efficient and meaningful connections. Throughout the conversation, Joe elucidates his journey from establishing a magazine to co-founding a sophisticated software company, underscoring the significance of consistency and perseverance in business growth.
Listeners will gain rich, actionable insights on the importance of leveraging networking to combat business challenges and seize opportunities. Joe discusses the innovative approach of Nolodex, which incentivizes referrals within business networks — a game-changing element that not only streamlines networking but also creates a new revenue stream for its users. This conversation provides in-depth knowledge into Joe's entrepreneurial paradigm, illustrating how strategic networking and software solutions can propel businesses to new heights.
Key Takeaways:
Consistency Beats Inconsistency: The importance of sticking with a business model and objective long enough to witness successful outcomes.Networking for Success: Joe Mindak's platform, Nolodex, focuses on incentivizing networking referrals, changing the paradigm of professional connections.The Value of Persistence: Continuously pursuing business amidst challenges and rejections strengthens one's odds of success.Leverage Your Network: Effective business growth can be stimulated by understanding and utilizing your existing network of contacts for introductions and collaborations.Risk-taking in Entrepreneurship: Entrepreneurial success often requires calculated risks and investments in innovative solutions, as demonstrated by the journey of Nolodex.Resources:
Nolodex Website: No specific URL given, but interested listeners can visit Nolodex for more information.Joe Mindak on LinkedIn: Find Joe Mindak's professional profile on LinkedIn under "Joe Mindak".Support the show
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In this engaging episode of Business Growth Talks, host Mark Hayward speaks with Mark Graban, a noted authority on lean management and continuous improvement. With his extensive experience that spans industries such as healthcare and manufacturing, Mark Graban shares insights into fostering a culture of learning and improvement in corporations large and small. His journey from corporate life to consultancy offers eye-opening revelations about the power of entrepreneurship and the challenges and rewards of continuous improvement strategies.
The conversation delves deep into the concept of a business mindset, emphasizing the significance of mission, purpose, and the human element in corporate environments. Mark Graban provides invaluable perspectives on the importance of engaging employees at all levels to improve processes, safety, and patient care, particularly within healthcare organizations. Through the lens of personal growth and adaptability, the discussion highlights how embracing change and addressing challenges thoughtfully can lead to enhanced profitability and long-term success. This episode is a treasure trove for anyone keen to understand the critical balance between people and profits within the corporate sphere.
Key Takeaways:
Business Mindset and Purpose: Successful business growth requires a mindset focused on more than just revenue; it involves a strong connection to mission and purpose.Continuous Improvement Strategies: Engaging all employees in problem-solving and innovation leads to sustained business success and improved workplace culture.Role of Leadership: Effective leadership calls for building relationships and fostering environments where frontline employee insights are valued and implemented.Adapting Lean Methodologies: The lean approach, originating in manufacturing, can be successfully adapted to other sectors like healthcare to enhance efficiency and care.Personal Development Journey: Mark Graban’s transition from corporate roles to consultancy is an inspiring example of following passion and driving impactful change across industries.Support the show
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In this engaging episode of Business Growth Talks, host Mark Hayward discusses with Rob Levin the significant impact of strategic talent sourcing and the transformative potential of having an assistant for business growth. Rob, who co-founded Work Better Now, shares his journey from being a CPA to becoming an entrepreneur, revealing the challenges he faced and the lessons learned along the way. The episode delves into the evolving nature of business culture, the critical need for growth, and how companies can thrive by leveraging offshore talent from Latin America. Rob also elaborates on his business philosophy—prioritizing people over profit, and how this mindset has led to the success of his ventures.
The conversation highlights the importance of designing a company culture intentionally, the competitive advantages of hiring virtual assistants, and the distinction between offshoring and outsourcing. Rob passionately argues that focusing on core company values and effective onboarding processes can significantly contribute to business productivity and employee satisfaction. His insights into using non-traditional marketing strategies, such as leveraging community ties for business growth, provide valuable takeaways for entrepreneurs looking to scale effectively. Through Rob's experiences and strategies, listeners can gain actionable advice to navigate their business growth challenges with confidence and foresight.
Key Takeaways:
Strategic Talent Sourcing: Offshoring talent from Latin America can save businesses 50-65% compared to equivalent U.S. hires, offering access to skilled, dedicated workforce for diverse roles.Importance of Company Culture: Establishing a strong, intentional culture is crucial for employee retention and satisfaction, with a focus on growth and the well-being of the workforce.Value of Assistants: Hiring an assistant for both professional and personal tasks can significantly enhance a business owner's productivity and work-life balance.Effective Onboarding: A well-structured onboarding process is essential to integrate new hires successfully, impacting their engagement and long-term retention.Non-Traditional Marketing: Exploring community-based and referral-based marketing strategies can drive business growth more effectively than traditional advertising methods.Resources:
Learn more about Work Better Now: workbetternow.comConnect with Rob Levin on LinkedIn: Robert S. LevinDan Sullivan’s Book: "Who Not How" is highlighted as a game-changing read for business owners.Support the show
If you want to watch the full video of this episode go to:
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