Episódios
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The FIFA brand is strong, but the EA Sports brand may be stronger.
Andrea Hopelain, svp of brand for EA Sports, joined Champions of Change to explain how she’s overseeing the rebrand of the iconic FIFA video game franchise into EA Sports FC, arriving in 2024, following a record-breaking FIFA ’23 launch.
Hopelain also dives into how EA Sports is integrating female athletes into historically male video games, and how the company can market to women to grow the company’s fanbase.
Plus, learn about Hopelain’s favorite games, and how her skills as a former competitive soccer player have changed her career trajectory.
Stream the new episode below, listen and subscribe on Apple podcasts or find it on Spotify.
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A Prime Video sports docuseries following elite native Hawaiian surfers as they pursue the sport at the highest level? Sign us up.Moana Jones Wong, Maluhia Kinimaka and Brianna Cope, three of the stars of Surf Girls Hawai’i, join Adweek’s Champions of Change to share how the show came together, the importance of community, brand sponsorships, and how they’re growing the sport of surfing.Also hear the importance of representation, how surfing can stay accessible, and where the exciting future of one of the world’s most quickly growing sports. All four episodes of Surf Girls Hawai'i are now streaming on Prime Video.
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In a special episode of Champions of Change, host Mollie Cahillane joined Ally CMO Andrea Brimmer and the Ally team on the ground at the Ally 400 NASCAR race in Nashville.
Back in the first episode of the season, Cahillane asked Brimmer to explain the appeal of car racing, and Brimmer delivered. Hear why Ally partnered with NASCAR and how the company is working to make the sport more inclusive, plus details on the company’s sponsorship of driver Alex Bowman.
Also hear about Ally’s latest initiatives in women’s sports, including an update on the 50/50 pledge, why a partnership with Disney was the right move, and the company’s plans for the upcoming FIFA Women’s World Cup. And as Pride Month comes to an end, learn how Ally shows up for the LGBTQ+ community year-round.
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The New York Liberty are a certified super team, and fans and brands are on board.
Keia Clarke, CEO of the WNBA team, joins this episode of Champions of Change to discuss how her background in marketing led her to a career in professional basketball. Learn how Clarke navigates media rights deals, her thoughts on the digital and streaming future of sports, the power of having a super team in Brooklyn, and why brands should be getting in with the Liberty.
Also hear how Clarke’s experience as a collegiate basketball player translates into her professional career, and what’s next for the NY Liberty.
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Natalie White’s got game.
After seeing an ad three years ago featuring four WNBA players promoting men’s sneakers, the now-25-year-old CEO founded Moolah Kicks, the first basketball brand designed specifically for women.
After White cold emailed the CEO of Dick’s Sporting Goods, the company’s first design launched in 140 retail stores. Now, they’re in over 450 with multiple models, and a new player-exclusive shoe with the WNBA’s Courtney Williams drops next month.
White joined Champions of Change to discuss how she built one of the most recognizable brands in women’s basketball from the ground up, created more than 60 NIL partnerships, and why Moolah Kicks is moving away from the talk of equality in sports.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Champions of Change on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
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In honor of the upcoming FIFA Women's World Cup, we are going back to season 2 to our conversation with U.S. Soccer Federation president Cindy Parlow Cone.
During this episode, we’ll hear about Cone’s path to becoming the first female president of U.S. Soccer, how she’s combatted sexism and inequality in the game, equal pay and collective bargaining, and how she’s leading the federation through turbulent times.
Editor’s note: This episode was recorded prior to the release of the Sally Yates-led investigation into abuse in the NWSL.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Adweek’s Most Powerful Women in Sports on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
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When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone.
In 2021, co-founder and chief content officer Robertson, alongside Morgan, Simone Manuel, Chloe Kim and Sue Bird launched the media and lifestyle platform Togethxr, specifically targeting Gen Z and millennial women.
Only 5% of media coverage goes towards women’s sports, and Robertson joined Champions of Change to discuss how she’s rapidly changing the landscape with Togethxr, locking down major brand partnerships with companies like Buick, and why everyone should be getting into the game.
Plus, hear how Robertson is bringing her wealth of experience from her time at The Players’ Tribune and MTV into Togethxr, and what’s next for the brand.
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As NIL (name-image-likeness) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the beginning.
Sandra L. Richards, the global head of the company’s sports and entertainment division, is leading the way, particularly advocating for female and historically underrepresented athletes and entertainers with initiatives and sponsorships around Title IX, NIL, financial literacy, and education.
Richards joined Adweek’s Champions of Change podcast to talk about support for student-athletes, partnerships with the NFL and NBA, how brands can show up in the space, and more. Plus, hear about the life and career lessons Richards learned from her time as a high school basketball star, her role at the Jackie Robinson Foundation, and the messages she’s passing on to the next generation.
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Star Dallas Wings guard Arike Ogunbowale captured the nation’s attention with two electrifying buzzer-beaters in the 2018 NCAA Final Four—including one to win the championship.
On this episode of Champions of Change, Ogunbowale joins Adweek’s Mollie Cahillane to chat about the upcoming basketball season, a new-look Dallas team, and the star’s partnerships with brands like State Farm—and what it’s like to shoot a spot with Mark Cuban.
Also hear Ogunbowale’s thoughts around NIL, building a Red Bull basketball court in Dallas, and her travel to Senegal to host a basketball clinic—empowering young girls and growing the game internationally.
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With more women than ever before working in the NFL, Los Angeles Rams CMO Kathryn Kai-ling Frederick sees the opportunity to elevate her historic franchise even higher.
Coming off a Super Bowl win in her first year with the team, Frederick led the marketing efforts through a rough 2022 season and just debuted new creative with Aaron Paul and Bryan Cranston ahead of a historic draft for the Rams.
Frederick joined Mollie Cahillane on Champions of Change to talk about her career path from Yahoo to Live Nation to the NFL, how to break through in a saturated sports market, engaging with community and how she’s bringing a legacy brand to new audiences.
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Julie Haddon joined the National Women’s Soccer League from the NFL as the league experienced turmoil, investigations into systemic abuse and a rapid departure of executives.
Enter Haddon, the NWSL’s first chief marketer, who quickly got to work. She’s launched the group’s largest brand campaign to date, partnered with players and teams to as the league experiences rapid expansion and is showing the U.S. that the best players in world play here.
On this episode of Champions of Change, learn how Haddon leveraged her experience from early days at Twitter and DreamWorks to the NFL, to her time as a softball player at Indiana University to help make the NWSL into a powerhouse.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Champions of Change on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
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When four-time national champion and World Cup winner Cheri Kempf played softball, a player-run league like Athletes Unlimited didn’t exist.
The former commissioner of National Pro Fastpitch taught herself how to pitch, and is now the director of softball and an svp at Athletes Unlimited, giving female professional athletes a chance to show the world what they’re capable of.
On this episode of Champions of Change, Kempf joins Adweek’s senior TV reporter Mollie Cahillane to discuss how she’s using her lifetime of softball experience to develop a professional league, establishing broadcast and media deals with partners like ESPN and the WNBA, and growing the collegiate game as a longtime color commentator.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Champions of Change on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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Arielle Chambers knows the WNBA—and women’s sports—is so important, and she’s making sure everyone else knows it too.
On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Arielle Chambers, founder of media platform HighlightHER.
Chambers founded media platform HighlightHER in 2019 with an all-female team of Black content creators. They tell the stories of women at all levels of sport. She took the platform to market in 2021 under Bleacher Report, and its growth only continues to accelerate.
In this episode of Champions of Change, hear how the storyteller and host somehow gets it all done, from hosting (M)NBA red carpets, partnering with Twitter around the WNBA, debuting a custom basketball with Wilson, and why everyone should be talking about and watching women’s sports.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Champions of Change on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Invest in Women founder Kelsey Trainor.
Trainor has been busy, launching her own brand as well as serving as the vice president of business and legal affairs at Gaming Society, a betting education company with an emphasis on women’s sports.
In this episode, we learn how Trainor created a brand that’s raised thousands of dollars for Black Girl Hockey Club, launched a collaboration with the Human Rights Campaign, pivoted her career from law, to television and now to sports betting, and how sports can be more inclusive. Plus, hear the legal advice she offers the WNBA around its media rights deal.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Champions of Change on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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On the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Financial CMO Andrea Brimmer.
There are brands that talk the talk, and brands that walk the walk. During Brimmer’s tenure at Ally, the financial company has committed to a 50/50 media spend across men’s and women’s sports, a pledge greatly advanced by a first-of-its-kind deal with Disney earlier this year.
In this episode, we hear how Brimmer’s collegiate soccer career helped drive her desire to create equity in the sports and media landscape, how to break the cycle of underinvesting in women’s sports and how brands and marketers can truly change the game.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Champions of Change on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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Welcome back to Champions of Change: Shattering Ceilings in Sports! Building off Adweek’s Most Powerful Women in Sports awards franchise, this weekly podcast series is back for Season 3 with a fresh identity.
Hosted by Adweek’s senior TV reporter Mollie Cahillane, Champions of Change spotlights the women and non-binary people making a difference in the sports world, both on and off the field. Each week, hear how athletes, marketers, creators, and executives are breaking down barriers and changing the game forever.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Champions of Change on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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In today’s episode, senior TV reporter Mollie Cahillane is joined by Camber Clemence, founder of non-profit Cut Down The Net, and Meredith Cash, senior sports reporter at Insider.
The trio breaks down Adweek’s 2022 Most Powerful Women in Sports list, featuring cover stars and WNBA legends Sylvia Fowles and Sue Bird.
Listen to their thoughts on the 2022 winners, the importance of brands and NIL, the future of the sports landscape, and whether or not they’ll ever be allowed back on this podcast.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Adweek’s Most Powerful Women in Sports on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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On today’s episode, Adweek’s senior TV reporter Mollie Cahillane sits down with Ilana Kloss, former U.S. doubles champion, and current CEO of Billie Jean King Enterprises.
Since retiring from professional tennis, Ilana has served as commissioner of World Team Tennis from 2001 to 2021, was former Chair and current Board of Trustee member for the Women's Sports Foundation, and is part owner of the Los Angeles Dodgers and Angel City Football Club with wife Billie Jean King.
On this episode, Kloss talks about her career path, owning professional sports teams, and her work and responsibilities.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Adweek’s Most Powerful Women in Sports on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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On today’s episode, Adweek’s senior TV reporter Mollie Cahillane sits down with Carolyn Kindle Betz, the first female president and CEO of a Major League Soccer club, St. Louis City SC.
Carolyn is the face of the MLS’ newest expansion team, set to begin play in 2023. She led the majority-female-owned ownership group through the bid process after the MLS expansion team was awarded in 2019.
On this episode, hear from Carolyn about how she brought the MLS to St. Louis, her thoughts around building partnerships and attracting sponsorships, and how she’s cultivating community around the team.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Adweek’s Most Powerful Women in Sports on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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On today’s episode of Most Powerful Women in Sports, senior TV reporter Mollie Cahillane is joined by Big East Commissioner Val Ackerman.
Ackerman has been at the helm of the conference since 2013 and oversaw its relaunch. As one of the first female beneficiaries of an athletic scholarship thanks to Title IX, she played basketball at the University of Virginia and became the first president of the WNBA, and is a past president of USA Basketball.
During the conversation, learn how Ackerman transitioned from a law career to the sports world, what it’s like being a top executive in both men’s and women’s sports, her plan for the next round of media rights negotiations, and the Big East’s place in an ever-shifting collegiate landscape.
Follow Mollie on Twitter: @MollieCahillane
Subscribe to Adweek’s Most Powerful Women in Sports on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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