Episódios
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Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.
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Elav Horwitz, the Executive Vice President, Global Head of Applied Innovation, Gen AI Lead of McCann Worldgroup, joins AMA’s Bennie F. Johnson to talk about creativity and the human experience, the needs for experimentation, and trends in technology.
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Sean Adams, the Dean of Visual Art and Communication at the ArtCenter College of Design, joins AMA’s Bennie F. Johnson for a discussion about pushing the limits, being committed to your profession, and how branding is changing.
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Ted Moser, Senior Partner at Prophet and the author of Winning Through Platforms, joins AMA’s Bennie F. Johnson to talk about his new book, Winning Through Platforms, why the platform is a great company equalizer, and finding the thing you’re passionate about.
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Paul M. Rand, the Vice President of Communications at the University of Chicago, joins AMA's Bennie F. Johnson to talk about the value of human connections, innovation and exploring new ways of doing things, and entrepreneurial journeys.
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Zontee Hou, the Founder of Brooklyn-based digital marketing agency Media Volery and Managing Director for Convince & Convert, joins AMA’s Bennie F. Johnson to discuss why we should invest in our teams, the culture of curiosity, and privacy and personalization.
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Katie Goldstein, the Global Head of Policy and Regulatory Affairs at SuperAwesome, joins AMA’s Bennie F. Johnson to talk about what marketers need to know when marketing to children, keeping kids safe online, and what we all need to know about online privacy.
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Dr. Sylvia Long-Tolbert, the Founder of Know More Marketing, joins AMA’s Bennie F. Johnson to explore why a mental model can help transform old brands into new ones, the need to integrate data into our work, and the incredible power of empathy.
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Dr. Tracy A Khan, Assistant Professor of Marketing at the University of Wisconsin Whitewater, joins AMA’s Bennie F. Johnson to talk about her career journey and how she found her way to marketing, why we should all step out of our comfort zones, and the importance of giving back.
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Dr. Leonard L. Berry, Distinguished Professor of Marketing, Regents Professor, and the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University, joins AMA’s Bennie F. Johnson to talk about building trust through marketing, service in innovative ways, and the value of organizational generosity.
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Taylor Falls, a Diversity, Equity, & Inclusion Specialist at Adobe, joins AMA’s Bennie F. Johnson to talk about the value of learning, resilience and being an entrepreneur, and what’s next for DEI work and impact.
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Colin Adams, a fourth-year Business Administration student at North Carolina State University joins AMA’s Bennie F. Johnson to talk about leaning into your community, how marketing can make a difference, and the value of confidence and authenticity.
