Episódios
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On this episode of Attributed, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata.io is a guest on The RevOps & ABM Alignment Podcast hosted by Romeo Mann.
Steffen shares his journey in B2B marketing, from his early career to his current role, where he helps companies make sense of their go-to-market data and drive growth. He discusses his experience scaling businesses like Upwork and Airtame using a data-driven approach and offers insights into marketing challenges, customer journey optimization, and resource allocation.
Steffen also explores the pros and cons of self-reported attribution, drawing from his company’s experience, and explains how Dreamdata goes beyond simple attribution models to provide deeper, more actionable insights for B2B companies.Follow The RevOps & ABM Alignment Podcast: https://open.spotify.com/show/5ByK88qGzkwKkuuU0FjBMj
Follow Romeo Mann on LinkedIn: https://www.linkedin.com/in/romeoman/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Discover the secrets to skyrocketing revenue from $20M to $200M in Annual Recurring Revenue (ARR) with Nicolas Algoedt, Vice President of Marketing at Insider. With a proven track record of driving exponential growth, Nicolas will share five key insights that have been pivotal in his journey as a marketing leader at one of the industry’s fastest-growing companies.
Nicolas will dive deep into the strategic frameworks and leadership principles that have fueled Insider’s impressive ascent. Learn how to seamlessly align marketing with sales, harness the power of data for smarter decision-making, and cultivate high-performance teams that can sustain and accelerate rapid growth.
Follow Nicolas Algoedt on LinkedIn: https://www.linkedin.com/in/nicolasalgoedt/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Managing a high ad spend in B2B marketing and ensuring effective allocation of the budget across multiple channels while maintaining a high ROI is not for the faint-hearted.
We are sitting down with Alex Venus, the Head of Digital and Web at Personio, who will share his expert insights on managing a seven-figure monthly ad spend in B2B marketing. We will cover essential habits and frameworks for success, emphasizing the importance of data-driven decision-making and continuous optimization.
Follow Alex Venus on LinkedIn: https://www.linkedin.com/in/alex-venus-40559646/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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The first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image.
Frida Ahrenby, CMO at Rillion is joining us to share her insights and experiences on starting strong as a new CMO in the B2B space, reflecting on her first six months in the role. She will discuss strategies, challenges, and key takeaways for success in the first months of CMO life.
Follow Frida Ahrenby on LinkedIn: https://www.linkedin.com/in/frida-ahrenby%F0%9F%A7%9A%F0%9F%8F%BB-215353/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Multi-threading may be the game-changer you need to engage multiple stakeholders and close deals successfully. Krysten Conner, an AE mentor with experience at Salesforce, Tableau, and Outreach, joined us for a session on multi-threading in sales and marketing.
Discover Krysten’s multi-threading strategies to conquer complex deals.
Follow Krysten Conner on LinkedIn: https://www.linkedin.com/in/krystenconner/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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B2B positioning is the art and science of defining how a business's product or service stands out in a competitive market.
We are sitting down with Anthony Pierri, co-founder of Fletch PMM to dive deep into the world of B2B positioning and explore the strategies that can make or break a B2B company's market presence.
The Good: We will discover the winning tactics that have helped companies achieve industry leadership.
The Bad: Learn about companies' common pitfalls and mistakes. From unclear messaging to targeting the wrong audience. Where companies go wrong and how to avoid these costly errors.
The Ugly: The horror stories of B2B positioning gone terribly wrong.
Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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We are joined by Mari Smith, known as "the Queen of Facebook", to talk about Meta as a B2B go-to-market channel.
As a leading expert in Facebook marketing, Mari has worked with SMBs, major brands, and sales organizations to amplify their online presence and impact through Facebook, Instagram, and Messenger.
In this session, we’ll cover:
- Actionable strategies for leveraging AI to supercharge your Facebook marketing efforts.
- Optimizing ad campaigns to unlock the full potential of audience targeting.
- The type of content that connects with your audience on the world's largest social media platform.
Follow Mari Smith on LinkedIn: https://www.linkedin.com/in/marismith/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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On this episode of Attributed, we sit down with Robin Daniels to explore the rebranding success story of LMS365 - Zensai. Robin will walk through his experience and dive into the what, why and hows of rebranding, including:
- The strategic vision behind the LMS365 rebrand
- What pitfalls to avoid when rebranding
- How rebranding can be a growth driver
- The go-to-market tactics to consider when rebranding
- And much more…
Follow Robin Daniels on LinkedIn: https://www.linkedin.com/in/robingdaniels/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Michelle J Raymond, founder of B2B Growth Co and leading expert in LinkedIn growth strategies, joined Laura Erdem on this episode of Attributed.
Drawing from her decades-long experience in B2B Sales and works “Business Gold” and “The LinkedIn Branding Book” Michelle delves into the intricacies of organically growing your LinkedIn company followers.
Join us to discover proven strategies and actionable tactics to expand your company's reach, and drive meaningful engagement with your network.
Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Tim Soulo, CMO from Ahrefs is joining us to delve into the growth activities that propelled Ahrefs to the remarkable milestone of $100M in ARR. Renowned for his expertise in digital marketing and SEO, Tim Soulo brings invaluable insights into the strategies, tactics, and challenges faced during Ahrefs' journey to becoming a market leader in the competitive landscape of SEO tools.
In this session, Tim will share firsthand accounts of the innovative approaches, experiments, and pivots contributing to Ahrefs' exponential growth. From bootstrapping beginnings to scaling to unprecedented heights, Tim will uncover the key initiatives, from product development to marketing campaigns, that fueled Ahrefs' ascent to $100M ARR.
Follow Tim Soulo on LinkedIn: https://www.linkedin.com/in/timsoulo/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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In this session, we’re diving into marketing on limited resources with none other than Rand Fishkin, SEO wizard and founder of SparkToro.
Rand will share invaluable insights on how businesses can achieve significant marketing impact without breaking the bank.
Follow Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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On this episode of Attributed Lars Grønnegaard is a guest on The SaaS Podcast hosted by Omer Khan. In this episode, you'll learn:
How Dreamdata's founders navigated pivots, setbacks, and defining moments while searching for their ideal customer profile.Why focusing on a specific ICP is crucial for early-stage startups aiming to gain traction and scale, and the consequences of not having one.How Dreamdata overcame ineffective cold outreach and the lack of a formal sales playbook to build a scalable sales process.Why resilience and adaptability are essential qualities for founders, particularly when facing fundraising challenges during difficult times.How a well-executed content marketing strategy can be a game-changer for generating inbound leads and driving growth.Follow Lars Grønnegaard on LinkedIn: https://www.linkedin.com/in/larsgroennegaard/
Follow Omer Khna on LinkedIn: https://www.linkedin.com/in/omerkhan/
Visit The SaaS Podcast here: https://saasclub.io/saas-podcast/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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In marketing operations (MOps), a thriving community provides a platform for professionals to share insights, best practices, and innovative strategies, which can be essential to the success of your MOps strategy.
We’re hosting Mike Rizzo, a Founder and CEO of MarketingOps.com to discuss just how valuable a community can be for MOps. He’ll share insights into:
- The MOps community's current status and its aspirations for growth.
- Strategies and initiatives to cultivate a thriving and vibrant community ecosystem.
- MOps industry benchmarks and their benefits.
- The opportunities for collective learning and collaboration among like-minded professionals in the field.
Follow Mike Rizzo on LinkedIn: https://www.linkedin.com/in/mikedrizzo/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Mastering the art of social selling has become essential for success in B2B sales. Daniel Disney, Founder of The Daily Sales and LinkedIn Growth Consultant is joining us to share invaluable insights and strategies for taking your sales efforts to new heights using AI.
Daniel will cover the following key points:
- How to create even better content for your prospects
- Leveraging AI Shortcuts
- Mastering AI Messaging and InMails
- Identifying the Best AI Tools for Social Selling
Follow Daniel Disnay on LinkedIn: https://www.linkedin.com/in/danieldisney/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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On this episode of Attributed Lars Grønnegaard is a guest on the Attribution Nation Podcast hosted by Drew Smith.
Lars Grønnegaard, CEO of Dreamdata, shares insights on fostering creativity throughout an organization, even when it can't be quantified, and emphasizes the importance of having a marketing co-founder in every company.
Follow Lars Grønnegaard on LinkedIn: https://www.linkedin.com/in/larsgroennegaard/
Follow Drew Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/
Visit Attribution Nation Podcast here: https://podcasts.apple.com/gb/podcast/attribution-nation/id1739480616
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Join us for an episode featuring < Chris Walker, a visionary leader revolutionizing B2B marketing. As Chairman of Refine Labs and CEO of Passetto, Chris has achieved remarkable success, reshaping how businesses engage with their audiences and unlocking eight-figure revenue in less than three years.
In this session, Chris will unveil overlooked strategies to accelerate pipeline and revenue growth, reveal simple yet powerful tactics to enhance B2B demand gen performance and share insights on the future of RevOps teams.
Take your chance to learn from one of the industry's most influential voices.
Follow Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Communities are one of the surest routes to sustainable growth, yet marketers often grapple with the challenge of engaging and building a community.
Join Colin Campbell, Director of Community at Pavilion and former Director of Community at Outreach.io, as he unveils the secret behind transforming a mere marketing audience into a thriving community phenomenon.
Colin will delve into the strategies, pitfalls, and lessons learned along the journey, from zero to 70k members in under three years, with no ads. Gain insights into the real dynamics of community-led growth, including honest reflections on failures, lucky breaks, and the gritty reality behind the scenes.
Follow Colin Campbell on LinkedIn: https://www.linkedin.com/in/community-campbell/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Join Guillaume ‘G’ Cabane, HyperGrowth Partners co-founder, ex-VP Growth at Segment, Drift and Gorgias, to unpack some of the secrets behind innovative SaaS growth strategies.
G will look back at his experience at the cutting-edge of growth with some of the biggest names in B2B SaaS to explore:
- The stages of growth - SMB vs Enterprise
- Growth channels
- Your tech stack and growth
- Experimentation culture
- Establishing a growth team
Follow on Guillaume ‘G’ Cabane LinkedIn: https://www.linkedin.com/in/cabane/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Andrew Davies, CMO at Paddle, is joining us again for a conversation on all things memorable marketing.
Don’t miss out on some great insights on the value of memorable marketing, and some tips on how you can make your marketing stand out!
Follow Andrew Davies on LinkedIn: https://www.linkedin.com/in/andjdavies/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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Sometimes you come across a company that does things differently. Cledara is one of those. They’ve just become the stadium sponsors of Cambridge United Football Club
We are sitting down with Brad van Leeuwen, the Co-Founder and COO of Cledara, to talk about the connection they’ve made between sponsoring a football team and the success of a B2B software company.
In this conversation, Brad will share his expertise on the unconventional yet strategic move of B2B software companies entering the world of sports sponsorship.
We'll delve into the reasons behind such partnerships and how they contribute to the growth and visibility of tech companies.
Follow Brad van Leeuwen on LinkedIn: https://www.linkedin.com/in/bradvanleeuwen/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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