Episódios
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My guest today is Justin Welsh, a 7-figure solopreneur and creator.Justin burned out from startups in 2019 after suffering from a panic attack. Since then, he’s built an $8M one-person business and an audience of millions. His new course, Creator MBA, is one of the highest value-to-time courses I’ve ever taken.Timestamps:(00:00) The specific path to build an $8M solo business(01:47) Leaving the career ladder after a panic attack(05:53) How to build a side hustle while employed(08:41) An exercise to take back your time(12:59) Finding your niche and unique value proposition(16:12) Validating your business idea with real customers(19:02) Creating a movement and identifying your "enemy"(23:00) A simple creator funnel to scale solo businesses(27:01) Changes that led to big growth in Justin's business(27:29) How Justin uses AI to optimize his funnel(31:23) Specific vs generic paths to succeed as a creator(39:22) Closing advice for tech people to take back control of their careersGet the interview takeaways: https://creatoreconomy.so/p/how-i-built-an-8m-solo-business-justin-welshWhere to find Justin:LinkedIn: https://www.linkedin.com/in/justinwelsh/Newsletter: https://www.justinwelsh.me/newsletters📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Shishir Mehrotra, co-founder and CEO of Coda.Shishir is the co-founder and CEO of Coda and was YouTube's Chief Product Officer. We had a great chat about what I think is the best framework to grow your career, how a PM applied it to build a 0 to $1B product in 18 months, and other rituals to level up your strategy and leadership.Brought to you by: - Amplitude: Get their North Star playbook for free: https://bit.ly/4fPxUmgTimestamps:
(00:00) From 0 to $1B in just 18 months
(01:27) Introducing Shishir
(01:41) The best career growth framework you've never heard of
(03:35) Scope is the wrong metric to evaluate PMs
(07:12) Why PSHE applies to all functions(10:13) Breaking into PM at Google using PSHE
(17:34) Solving obvious problems without stepping on toes
(24:23) The most underrated skill for PMs
(26:16) The WOW framework for strategy and planning
(31:26) The $100 exercise to get teams to think beyond their scope
(35:17) Have you seen small teams move faster?
(37:20) PSHE framework for small vs. large teams
(41:53) Selfless leadership and the trillion-dollar coach
Get the takeaways: https://creatoreconomy.so/p/the-best-framework-for-career-growth-shishir
Where to find Shishir:
LinkedIn: https://www.linkedin.com/in/shishirmehrotra/
X: https://x.com/shishirmehrotra
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My guest today is Jon Lax, former VP of Design at Meta.Jon is a 25-year design veteran who most recently led design for Meta’s Reality Labs (e.g., Ray Ban glasses, Quest, and more). Before Meta, Jon ran his own design firm for 12 years. He’s got many hot takes on product development and design that I’m excited to dig into.
Brought to you by:
- Amplitude: Get their north star playbook for free: https://bit.ly/4fPxUmg Timestamps:(00:00) Why delight comes last
(01:31) Introducing Jon
(01:56) Why Jon stopped doing vision decks and north stars
(05:49) The right time scale for designers to operate in
(11:13) 3 miracle problems have killed many products
(15:14) Make it useful first, then beautiful
(23:38) MVP vs. minimum lovable product is the wrong framing
(25:37) The single trait that all the best teams at Meta share
(26:29) How to build a shared definition of done
(31:19) The one question I ask to bring clarity to promotions
(36:22) How to climb the ambiguity and autonomy curve
(40:01) Is AI the end of peak design jobs?
Get the takeaways: https://creatoreconomy.so/p/ex-meta-vp-reveals-his-top-design-lessons-jon-lax Where to find Jon:LinkedIn: https://www.linkedin.com/in/jon-lax-900b5a293/Blog: https://jonlax.framer.ai/📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Sharmeen Chapp, Head of Product for Revenue and Finance Automation at Stripe.In 2021, Sharmeen was diagnosed with breast cancer after becoming a Senior Director at Meta and a new mom. She shared lessons on leading with empathy through cancer, growing from IC to VP in 6 years, and Stripe’s unique product culture.
Brought to you by:
- Amplitude: Get their North Star playbook for free https://bit.ly/4fPxUmg Timestamps:(00:00) Empathy starts with leaving your ego at the door(01:59) I basically product-managed my breast cancer(03:22) Silver lining of sharing my journey publicly(05:54) Balancing work, family, and cancer treatment(12:20) Why empathy and excellence are not mutually exclusive (17:34) Operating high and low on vision and execution(22:05) Transitioning to PM and overcoming doubts(25:03) Growing from IC to VP in 6 years(27:56) Why I deprioritized my own product(36:59) Stripe PM culture of user-first and humility(41:55) Remember to give yourself graceGet the takeaways: https://creatoreconomy.so/p/leading-with-empathy-through-cancer-sharmeen-chapp
Where to find Sharmeen:
X: https://x.com/luckiesharms
LinkedIn: https://www.linkedin.com/in/sharmeenchapp/📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Mihika Kapoor, product lead at Figma.Mihika and team built Figma Slides from just an idea to a featured product at Config this year. She shared with me how anyone can build 0 to 1 products inside large companies - from building internal excitement to getting leadership buy-in to shipping on time. She also shared why she no longer writes any PRDs.Timestamps:(00:00) What it really takes to build 0-1
(01:42) How Figma Slides came from Figma and Figjam
(04:23) Convincing other PMs that this was an idea worth pursuing
(06:38) Talking gets nowhere, here's what works instead
(11:04) How designers can get PM buy-in for their ideas
(16:18) Breaking all the rules for product development
(22:29) Getting leadership buy-in on your vision
(30:25) Aligning a 0-1 product with company goals
(32:29) Find your "first follower" to build your 0-1 team
(37:14) The hardest thing about building Figma Slides
(42:30) 4 rules for anyone building new products
(47:23) Be careful about setting goals for 0-1 products
(52:15) Why Mihika doesn't write PRDsGet the interview takeaways: https://creatoreconomy.so/p/anyone-can-build-0-1-products-mihika-kapoor
Where to find Mihika:X: https://x.com/mihikapoor
LinkedIn: https://www.linkedin.com/in/mihikakapoor/📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Lee Robinson, VP Product at Vercel.Lee has built products and great developer experiences for over a decade and has written some of the most clear-sighted content about how to get developers to adopt your product that I’ve ever read.
We chatted about what makes a great developer experience, what resonates with developer marketing, and how to appeal to this no-bullshit customer segment.Timestamps:(00:00) A cycle to guarantee developers love your product(01:15) How developers decide whether to use a new tool(03:45) 3 pillars of a great developer experience(08:34) Trust in open vs. closed source AI models(10:52) Why most developer documentation sucks(17:02) The future of AI-powered interactive docs(23:25) Developer marketing tactics that actually work(27:30) How to balance hype and reality(30:42) Build with developers to gain their trust(32:06) How to recover from losing developer trust(37:01) Mastering the art of writing(42:08) Talk to them, listen carefully, and actually fix their problemsGet the interview takeaways: https://creatoreconomy.so/p/lee-the-ultimate-guide-to-developer-marketing
Where to find Lee:
X: https://x.com/leeerob
Website: https://leerob.io/📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Chris Jones, partner at Silicon Valley Product Group.Chris and Marty Cagan wrote the best-selling book Empowered based on their 30+ years of experience working with 200+ companies. Their definition of “empowered vs. feature product teams” has created controversy, so I knew I had to chat with them.
Chris and I had a heart-to-heart chat about empowered vs. feature teams, how to avoid becoming a feature factory, and how to take back control of your career.Timestamps:
(00:00) What empowered really means(01:13) The difference between empowered and feature teams(04:58) Why companies stop being customer-focused(06:12) OKRs, processes, and bureaucracy(13:47) Be the go-to person to build trust with leaders(18:13) Quarterly metric targets lead to bad trade-offs(21:40) The trend towards small teams(23:00) Does empowerment matter in wartime (Airbnb)?(27:24) 3 types of product operating principles(30:23) Is Google still empowered?(33:40) How to avoid product review hell(36:15) The right way to push back on execs(41:08) Take back control of your career
Where to find Chris:
LinkedIn: https://www.linkedin.com/in/chrisjonessvpg/
Get the interview takeaways: https://creatoreconomy.so/p/empowered-vs-feature-product-teams-chris-jones📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Miqdad Jaffer, ex-head of AI products at Shopify.Miqdad leads enterprise products at OpenAI and was previously Head of AI Products at Shopify. He also teaches Maven’s #1 AI PM course on building AI products inside companies.Miqdad and I spoke about:
-- Why traditional product development doesn't work for AI
- How to build product principles early to manage AI's infinite edge-case problem
- The unconventional ways that Shopify "gets shit done" and ships products fastTimestamps:(00:00) Why building AI products is different(02:10) How Shopify's AI efforts got started(04:48) "Get shit done" product review process(08:13) Building AI products with customers(09:03) How to prioritize AI use cases(11:35) Setting goals for AI products(16:46) The AI tech stack explained(18:25) Protecting user data and privacy(19:49) Prompt engineering and evaluation(23:25) Is it worth training users to submit better prompts?(25:01) Managing AI hallucinations(26:55) Shopify's AI vision(28:41) Principles for building AI products(30:43) Shopify's craft and no meeting cultureWhere to find Miqdad:LinkedIn: https://www.linkedin.com/in/miqdadjaffer/AI PM course: https://maven.com/product-faculty/ai-product-management-certificationGet the takeaways: https://creatoreconomy.so/p/how-shopify-built-generative-ai📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Dan Shipper, co-founder of Every.Dan co-founded Every and hosts a podcast called AI & I, where he has interviewed 25+ AI experts. He also recently launched Spiral, a new AI tool to help writers and creators save time and get more done. We had a great chat about how Dan uses AI to write, the traits that top AI experts have in common, and why “managers of AI models” could be a new career path.Timestamps:(00:00) Using AI to turn rambling thoughts into writing(00:57) Introducing Dan(01:56) Writing before AI existed(05:12) How AI helps in each step of the writing process(07:19) Using AI to summarize content(11:27) AI's role in podcast production(15:23) The common traits across AI power users(16:36) Tips to run your business with AI(18:37) Creating your personal AI coach(19:52) Why people struggle with using AI(22:04) Using AI to build apps without code(25:35) How the AI landscape is evolving(29:10) Managers of AI models as a new career(31:20) 3 steps for beginners to get started with AIGet the interview takeaways: https://creatoreconomy.so/p/how-to-use-ai-to-write-dan-shipperWhere to find Dan:X: https://x.com/danshipperNewsletter and podcast: https://msha.ke/danshipper📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Siqi Chen, co-founder and CEO of Runway.Siqi is a 3x founder who’s an expert at using AI to scale his business and life. We discussed his favorite AI prompts and workflows, building a company where people "give a shit," and how to raise your kids and cheat death in an AI-first world.Timestamps:(00:00) Can AI solve death?(00:55) Introducing Siqi(01:08) The #1 startup lesson after 2 successful exits(04:09) What Runway's "give a shit" value means(06:25) Why "raising the bar" leads to business results (11:32) Why the best time to be a founder is now(15:32) How non-technical people can get started with AI(22:20) Using AI to categorize and filter emails without code(25:09) AI will either solve death or kill all of us(26:57) Encourage your kids to explore AI and take more risks (32:00) Motivating your team in difficult times(35:44) Believe in your vision, but be flexible about how you get there(37:08) How Runway will reimagine financial planningWhere to find Siqi:X: https://x.com/bladerWebsite: https://runway.com/ Get the takeaways: https://creatoreconomy.so/p/siqi-chen-ai-hacks-from-a-3x-founder📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Nat Eliason, one of my favorite writers online.Nat is the author of Crypto Confidential, a real-life thriller about how he made and lost millions in crypto. We also talked about how Nat uses AI to edit his writing, why he pushes himself to do hard things like writing a sci-fi novel, and his advice for aspiring creators on avoiding the dark side of the creator economy.Nat is a personal inspiration to me. If you enjoy our conversation, please like and subscribe to support the podcast and check out Nat's new book: https://www.nateliason.com/crypto-confidentialTimestamps:(00:00) Prove to yourself that you can do hard things
(00:56) Introducing Nat
(02:06) Using AI to edit his non-fiction writing
(08:03) Why Nat is writing a sci-fi book
(11:42) 3 ways Nat is using AI to write his sci-fi book
(17:33) Using AI to fill in details about a sci-fi setting
(19:22) Novel Crafter as an advanced AI writing tool
(22:57) Why Nat got into crypto with a new baby coming
(26:50) Nat's lowest moment in crypto losing $35,000 in one night
(30:27) Why you must push yourself to do hard things
(34:36) How Nat keeps motivated through small wins
(38:26) The dark side of the creator economy
(41:43) How to avoid making content that you hate
(45:47) Advice for aspiring creatorsWhere to find Nat: X: https://x.com/nateliasonGet the takeaways: https://creatoreconomy.so/p/do-hard-things-ai-nat-eliason📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Lane Shackleton, Chief Product Officer of Coda.Lane has interviewed hundreds of product teams from Figma, Uber, Spotify, and more as the chief product officer of Coda. He shared with me his favorite rituals from these interviews for crafting a vision, running product reviews, and making decisions.Timestamps:
(00:00) Cathedrals, not bricks to craft a great vision
(03:41) Moving beyond the 1-line vision with powerful artifacts
(06:46) Translating vision to roadmap with quarterly plus OKRs
(13:26) Why most product reviews fall short
(16:08) How the Catalyst meeting makes reviews better
(22:50) Two way write-ups to avoid the highest-paid person's opinion
(26:31) How to learn by making, not talking
(30:46) The trait that leaders and builders respect the mostGet the templates for each ritual: https://creatoreconomy.so/p/rituals-and-templates-of-great-product-teams Where to find Lane: https://x.com/lshackleton📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Robbie Crabtree, founder of Competitive Storytelling.Robbie is a top storytelling coach who has helped hundreds of founders raise $600M+ through this skill. Before that, he perfected his storytelling craft as a trial lawyer who oversaw 100+ criminal cases.We talked about:- How to craft a great story- The two stories that every leader must have- How to deliver your story in a compelling wayI’ve struggled with storytelling myself, and Robbie’s tips were incredibly helpful. If you enjoy our conversation, please like and subscribe to support the podcast.Timestamps:(00:00) The U-shaped approach to tell a great story(01:29) The essence of a great story in one line(02:46) Connecting personally with your audience(03:56) Why impromptu storytelling is a myth(05:26) The five-part storytelling framework(05:52) Defending a murder case example(10:44) Crafting a story in 10 words(22:17) The two essential stories every leader needs(28:09) Deliver a story people will never forget(32:12) Proven tactics to tell better storiesWhere to find Robbie:LinkedIn: https://www.linkedin.com/in/robbiecrab/Website: https://www.competitivestorytelling.co/Get the takeaways:https://creatoreconomy.so/p/unlock-your-storytelling-superpower📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Josh Miller, CEO of the Browser Company.
Josh and his team built Arc, an AI-first browser that users can’t stop raving about. To take on Google Chrome, they’ve raised $550M from top investors such as LinkedIn’s Jeff Weiner and Figma’s Dylan Field. In our chat, Josh gives us an inside look at how the Browser Company crafts great products and hires top talent.
Timestamps:
(00:00) The #1 thing we look for to hire great talent (01:29) Why Josh wants to re-invent the browser (04:41) How to find and hire great people (08:11) Build with the community on day 1(12:01) Inside crafting browser that uses AI to browse for you (15:18) Turn it up to 100 on just one thing(19:47) We only have 12-24 months to win (24:30) Balancing craft with time to market (30:18) How Arc thinks about monetization (35:45) Addressing publisher concerns with AI search (41:04) The secret to feeling fulfilled in your career
Where to find Josh:
X: https://x.com/joshmWebsite: https://thebrowser.company/
Get the interview takeaways:
https://creatoreconomy.so/p/josh-miller-inside-ai-browser-product
📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Dave Kline.
David led teams at Bridgwater for 20+ years, working directly with billionaire Ray Dalio. Since then, he’s coached 1000s of leaders through his course and newsletter.
We spoke about:
- His journey from leader to solopreneur
- How to manage up well
- How to delegate and help others grow
If you enjoy our conversation, please like and subscribe to support the podcast.
Get the takeaways: https://creatoreconomy.so/p/dave-kline-how-to-manage
Timestamps:
(00:00) The #1 mistake that new managers make
(01:40) Top lesson from working with Ray Dalio
(04:25) Dave's journey from leader to solopreneur
(09:36) How to manage up without screwing up
(14:42) Asking for constructive feedback the right way
(19:01) Taking a strategic approach to getting promoted
(25:39) Why you should create a personal brand at your company
(26:18) The importance of delegating until it hurts
(30:29) Managing high and low performers
(35:16) A personal story of when harsh feedback forced Dave to grow
Where to find Dave:
Newsletter: https://mgmt.beehiiv.com/
LinkedIn: https://www.linkedin.com/in/davidkline/
📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Scott Belsky, Adobe’s Chief Strategy Officer and Executive Vice President of Design and Emerging Products.
Scott has also advised 100s of startups and writes a popular newsletter called Implications.
I spoke to Scott about:
Why the talent stack is collapsing and what you can do about it
How to improve the first-mile experience of your product
The 4P framework for building generative AI products
Scott is a leader who obsesses about customer empathy and keeping high performing teams as small as possible. If you enjoy our conversation, please like and subscribe to support the podcast.
Timestamps:
(00:00) Why empathy must come before vision
(02:02) How the talent stack is collapsing
(04:50) How employees can prep for smaller teams and AI
(07:00) The ideal design to PM relationship is they’re the same person
(13:50) Improve the first-mile experience of a product
(19:00) Principles for building AI products at Adobe
(22:47) How to talk to people who are anti-AI
(25:25) The 4P framework for navigating AI productsWhere to find me:
Newsletter: https://creatoreconomy.so/
📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Ethan Evans, former VP at Amazon.
Ethan rose to VP at Amazon over 15 years and then retired to make $700,000 teaching product leaders while only working 20 hours a week.
Ethan and I talked about:
The magic loop to level up at any company and how to get unstuck
How to systematically build trust with leadership
How to build a $700K+ business while working part time
Ethan is an incredible career coach and product leader. If you enjoy our conversation, please like and subscribe to support the podcast.
Timestamps:
(00:00) Why trust is built more in negative events
(02:11) The Magic Loop framework to grow your career
(04:46) Where people get stuck in the Magic Loop
(07:09) How to ask your manager for constructive feedback
(11:02) The #1 thing that leaders need to do well
(16:38) How to build a strong relationship with your manager
(22:51) How Ethan built trust by taking a risk to disagree with his SVP
(29:41) How NVIDIA succeeded by simply surviving
(31:28) How Ethan recovered from failing Jeff Bezos
(37:39) Making $700K a year in retirement as a creator
(44:31) Every tech person should be doing this
Where to find me:
Newsletter: https://creatoreconomy.so/
📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Paul Adams, Chief Product Officer of Intercom.
When ChatGPT launched, Paul and the Intercom team blew up their roadmap to go all in on AI. Since then, they’ve built an AI-first customer service suite that can provide accurate answers to customers 24/7.
Paul and I spoke about:
1. How PMs and designers can skill up on AI and get hired to work on AI products
2. Why you may not want to start with the problem when building AI products
3. How Intercom blew up its roadmap to build an AI chatbot that can resolve 50% of support queries without a human
Paul is a thoughtful product leader – be sure to subscribe if you enjoy our conversation.
Timestamps:(00:00) Will AI make us dumber and lazier?
(01:32) How PMs and designers can skill up on AI
(05:05) AI will further separate great vs. mediocre PMs
(09:00) The rise of “AI PMs” and how to learn without the BS
(13:44) What Paul looks for when hiring people to work on AI
(16:32) How building AI products is different
(21:05) Why is customer support so terrible
(26:48) How AI will transform customer support
(31:03) Will AI hurt customer support jobs?
(33:00) Why AI products challenge “start with the customer problem”
(38:26) Think big, start small, ship to learn
(46:08) Closing words for advice for building in the age of AIWhere to find me:
Newsletter: https://creatoreconomy.so/
📌 Subscribe to this channel – more interviews coming soon!
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My guest today is Alex Cornell, Director of Design at Meta AI.
Alex is one of the best product designers I’ve ever worked with. He helped design Facebook, Substack, Linear, and an app for family and friends called Cocoon.
We talked about:
- Lessons from designing at Meta, Substack, and Linear
- How interface design will change with generative AI
- How anyone can start learning design right now
This interview is a must-watch if you’re interested in design at all. If you enjoy our conversation, please like and subscribe to support the podcast.
Timestamps:
(00:00) How to build good design taste
(01:44) The #1 mistake that designers make
(04:09) How to start designing a new product
(15:02) Lessons from designing Substack and Linear’s mobile apps
(23:35) Ideal design environment - big companies or startups?
(26:17) Balancing North Star vs. what’s shipping next
(32:42) How Alex uses AI in his personal life
(39:17) 3 ways for anyone to learn how to design
Where to find Alex:
https://twitter.com/alexcornell
https://www.alexcornell.com/
Get the takeaways:
https://creatoreconomy.so/p/alex-cornell-best-designer-that-i-worked-with
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My guest today is Yuhki Yamashita, Chief Product Officer of Figma.
Yuhki and I talked about how Figma:
- Created a culture where employees love their craft
- Builds AI products to solve real user problems
- Plans to make design accessible to everyone
Yuhki is a great storyteller and shares an inside look at how Figma’s amazing product culture works. If you enjoy our conversation, please like and subscribe to support the podcast.
Get the takeaways: https://creatoreconomy.so/p/yuhki-inside-how-figma-built-figjam-ai
Timestamps :
(00:00) How PMs should collaborate with designers
(04:00) How to hire people who care about craft
(05:20) Balancing craft with moving metrics and optics
(07:43) Tips to get better at storytelling
(10:52) How Figjam evolved from Figma
(12:45) Why fun is a pillar for Figma products
(16:59) Evaluating AI use cases for Figjam
(19:01) Quality is everything with AI products
(24:31) How to balance power user and new user needs
(29:24) Best way for PMs to learn design
(31:45) Embracing AI in work and creativity
Where to find me:
Newsletter: https://creatoreconomy.so/
📌 Subscribe to this channel – more interviews coming soon!
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