Episódios
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From debating AI’s ability to replace human ingenuity to discussing its potential to boost efficiency and create new opportunities, this episode is packed with valuable insights for marketers at every level.
Whether you're navigating your career or leading innovative campaigns, tune in to gain a fresh perspective on the future of marketing in the AI era.Don’t forget to share your thoughts and join the debate in the comments or on our social media channels!
Timestamps:
00:00 Introduction
00:50 Meet Franciska Acs: A Marketing Pro
02:20 Diving into AI in Marketing
03:32 Debating AI's Impact on Copywriting
13:41 The Future of Human Creativity vs. AI
19:06 Balancing Creativity and Practicality in AI
20:10 AI's Role in Marketing for Small vs. Large Companies
24:15 AI's Impact on Job Creation
29:17 Boosting Productivity with AI Tools
30:10 Authenticity in AI-Generated Content
32:53 Maximizing Instagram Engagement with Long-Form Captions
35:12 Final Thoughts and Farewell
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Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice on mastering paid search and optimizing your campaigns.
Tune in for expert tips and fresh perspectives on navigating the world of paid search! 🎧
Timestamps:
00:00 Introduction
01:09 – Meet Richard Hartley
01:42 – From Drummer to Business Leader: How Music Shaped His Approach
03:05 – Why Paid Search is So Exciting
04:13 – Overcoming Challenges in Paid Search
07:51 – The Evolution of Paid Search Marketing
08:30 – How AI and Automation Are Shaping the Landscape
11:33 – Emerging Search Platforms You Should Know About
14:28 – Key Metrics for Effective Search Advertising
20:18 – Understanding the Value of Search Ads 360
21:37 – Navigating Enterprise-Level Tools in Google Ads
22:54 – Running Global Search Campaigns & Reaching New Markets
24:49 – How to Identify & Hire Top Paid Search Specialists
27:33 – Choosing the Right Paid Media Agency Partner
33:56 – The Role of Automation and AI in Paid Media Campaigns
37:29 – Building Successful In-House and Agency Collaborations
42:14 – Rapid Fire Questions & Final Thoughts
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Whether you’re a marketing pro or just starting out, this episode offers valuable insights into leveraging technology for impactful marketing strategies.
Tune in for fresh perspectives! 🎧
Watch the Full Episode and Follow us on Social Media! ↓
Timestamps:
00:00 Introduction
00:49 Meet Andreas Frangeskides
01:18 Career Journey and Expertise
03:00 Building Effective Data-Driven Teams
03:14 The Role of AI, Wearables, and Voice Technology
06:13 Challenges and Opportunities in Big Data
16:55 The Ethical Debate on AI
23:31 The Skynet Principle: AI's Potential to Surpass Humanity
24:11 Challenges of Integrating AI with Analytics
24:47 Data Privacy and Ethical Considerations in AI
25:46 The Safety of AI-Generated Content
30:37 Ensuring AI Empowers Rather Than Replaces
32:38 Wearable and Voice Technology: Balancing Helpfulness and Invasiveness
36:21 The Future of Technology: From Smart Rings to Vision Pro
39:00 Creativity vs. Data-Driven Business: Finding the Balance
41:08 The Role of AI in Humanity's Future
42:49 Conclusion and Final Thoughts
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Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA.
Don't miss out on this enlightening discussion!
00:00 Introduction
00:49 Meet Karen Khattab: E-commerce Expert
02:27 Diving into E-commerce in MENA
07:35 The Rise of Quick Commerce
14:55 Understanding Retail Media
16:47 Global vs. Local Retail Media
20:45 The Importance of Retail Media for Advertisers
24:53 Deterministic vs. Probabilistic Targeting in Retail Media
25:15 Amazon's Extensive Audience Segmentation
25:43 Targeting Strategies and Retargeting on Amazon
26:30 Full Funnel Targeting and Advanced Audience Insights
27:20 Amazon Marketing Cloud and Vendor Central
28:10 Comparing Amazon with Other Retailers
31:50 Return on Ad Spend: The Ultimate Metric
35:40 Platform Performance by Category
38:24 Importance of Testing Different Platforms
41:29 Innovative Campaigns and Offline Presence
44:56 Training Needs in E-commerce and Retail Media
48:30 Third-Party Tools and Platform Tracking
50:04 Conclusion and Final Thoughts
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Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk.
The conversation also touches on podcast measurement challenges and Barometer’s expansion into omnichannel platforms, emphasizing the need for continuous education in leveraging audio marketing.
Don’t miss this insightful conversation! 🎧
Timestamps:
00:00 Introduction
00:49 Guest Introduction: Tamara's Journey
03:06 Founding Barometer: The Hackathon Story
04:17 Barometer's Evolution and Impact
05:52 Understanding Barometer's Functionality
11:51 Case Studies and Real-World Applications
16:52 Scaling Marketing Efforts
17:31 Importance of Targeting and Data
18:35 Competitors and Market Landscape
19:50 Expanding Beyond Podcasts
21:28 Granular Content Analysis
23:38 Publisher and Advertiser Collaboration
29:05 Regional Insights and Challenges
32:08 Educational Needs and Future Prospects
33:10 Conclusion and Contact Information
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Learn how agencies adapt through partnerships with tech companies and integration of consultancy services.This episode also delves into leadership strategies emphasizing transparency and team empowerment, highlighting the importance of communication and collaboration in enhancing productivity and global team coherence!
Timestamps:
00:00 Introduction
01:18 Stuart's Background and Career Journey
03:26 Challenges in Digital Leadership
03:42 Data-Driven Decision Making
05:01 Agility and Innovation in Advertising
06:32 Client Centricity and Personalization
07:50 Cross-Functional Collaboration
17:51 Adapting to the Digital Landscape
23:12 Collaboration with Tech Companies
27:57 Skills for Digital Leadership
33:25 Innovation and Thought Leadership
33:59 Pushing Boundaries in Media
35:11 The Evolution of Traditional Agency Models
37:24 Integration of Creative Strategy and Media
44:13 Client Leadership and Building Trust
58:23 Effective Team Dynamics and Leadership
01:06:43 Conclusion and Final Thoughts
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With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively.We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world examples like Lego's audience engagement and FIX Chocolates’ viral campaign.
This episode is packed with valuable tips for marketers and advertisers looking to elevate their game!
Timestamps:
00:00 Introduction
00:49 Guest Introduction and Background
01:55 Diverse Experience in Media and Creative Agencies
02:32 The Essence of Strategy
08:47 The Role of Data in Strategy
12:06 Challenges in Modern Strategy
14:48 Long-term Strategy and Consistency
24:35 Targeting Gen Z and Audience Insights
27:17 Lego's Strategic Mastery
33:37 Strategic Investments in Media
35:24 The Impact of Digital Age on Strategy
36:30 Dubai's Viral Chocolate Phenomenon
42:09 Challenges in Following Long-Term Strategies
55:56 Future Trends in Advertising Strategy
01:03:28 Conclusion and Final Thoughts
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We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle.
Whether you're a seasoned marketer or just starting out, this episode is packed with valuable advice and stories. Don't miss out on the secrets of business success and personal growth.
Timestamps:
00:00 Introduction
00:49 Meet Valbona: The Journey Begins
02:11 The Importance of Personal Branding
03:26 Secrets of B2B Marketing
06:03 Leveraging LinkedIn for Business
12:46 The Power of Community Building
15:40 The Birth of 23 Media
20:26 Early Ventures and Experiences
21:19 The Journey of 23 Media
21:57 Learning and Adapting in Business
23:04 Navigating Client Relationships
24:12 Expanding Services and Overcoming Challenges
26:43 Building a Local Team in the UAE
30:10 Content Creation Strategies
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She discusses the evolution of retail in the digital age, key milestones, and the importance of blending media with broader marketing strategies. Alexis delves into the impact of COVID-19 on online commerce, challenges faced by brands in the DTC model, and the role of technology and AI in enhancing shopping experiences and marketing efficiency.
Tune in to gain valuable insights into how brands can stay relevant and effectively merge online and offline marketing efforts.
Timestamps:
00:00 Introduction
01:14 Alexis Azzie's Career Journey
03:49 Retail Evolution in the Digital Age
06:26 The Rise of E-commerce and Local Insights
08:06 Tools and Strategies for Digital Shelf Life
09:04 Challenges and Opportunities in Online Commerce
10:19 Personalization and Customer Experience
11:55 The Role of AI and SEO in Retail
15:32 Sephora's Personalization Strategy
18:27 The Impact of Social Commerce and Dropshipping
23:23 The Shift from 'Spray and Pray' to Data-Driven Marketing
24:41 Balancing Brand and Performance Marketing
28:04 Measuring Footfall and Offline Attribution
37:48 Leveraging AI for Marketing Efficiency
41:30 Simplifying Technology for Clients
42:56 Conclusion
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Join us as we dive deep into the world of AI and communications with Sultan Saab on the premier advertising and marketing podcast in MENA, Below the Fold. In this engaging episode, we explore the role of AI tools in transforming communication strategies, the importance of prompting, and the future of AI integration in various industries.
Sultan shares personal anecdotes, demonstrates practical uses of AI, and provides valuable tips for both beginners and seasoned professionals.
Don't miss out on this comprehensive discussion on AI in communications, creative strategy, and more. Hit follow, leave your feedback, and join the conversation on our social channels!
Join Sultan's Curious Habibis AI community here!
https://chat.whatsapp.com/Dbbqkm6fJuIKti2NECA9Qi
Watch the Full Episode and Follow us on Social Media! ↓
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Timestamps:
00:00 Welcome to the Show
00:49 Introduction to Sultan Saab
01:00 Discussing AI in Communications
03:26 The Importance of Prompting
04:55 Practical AI Applications
18:46 Training AI with Expert Input
25:22 Exploring ChatGPT Threads and Memory
26:50 The Importance of Saving Prompts
28:06 Comparing ChatGPT and Claude
33:32 Using AI for Personal Tasks
40:54 The Future of AI and Humanoids
47:42 Prompt Engineering and Marketplaces
52:19 Conclusion and Final Thoughts
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Join host Ibrahim Jabri on 'Below the Fold' as he dives deep into the realms of marketing, advertising, and ad tech with guest Seif El Hakim. In this engaging episode, Seif shares his incredible journey from being the CMO of Samsung in the CIS region to becoming a successful entrepreneur and personal branding coach.
Discover valuable insights on breaking through the marketing clutter, the significance of creativity and personal development, and the power of mentorship. Seif also shares his experience as an ex-sports professional and the profound impact of martial arts on his career and mindset.
Whether you're an industry veteran or just starting out, this episode offers a wealth of knowledge to elevate your game. Don't forget to follow the channel for more in-depth conversations.
Timestamps:
00:00 Introduction to Below the Fold
00:50 Guest Introduction: Hakim's Journey
02:46 Marketing Insights and Experiences
06:29 The Power of Creativity in Marketing
11:07 Mentorship and Influences
17:50 The Role of Martial Arts in Success
21:34 Transition to Personal Development
22:12 Cultural Shifts and Personal Development
23:09 Embracing Mentorship and Reading
25:48 The Birth of the Alpha Movement
27:47 Mindset vs. Skillset
30:33 The Importance of Mentorship
33:55 Personal Branding in the Digital Age
38:43 Effective Marketing Strategies
45:17 Final Thoughts and Advice
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In this episode of Below the Fold, host Ibrahim Jabri welcomes back Ryan Fletcher for his second guest appearance. They dive into the evolving challenges and opportunities in digital marketing, including the impact of AI on paid search, industry skill gaps, and effective strategies for small budgets.
The discussion also covers app marketing, user acquisition, and the importance of understanding machine learning within ad platforms.
This episode provides valuable insights for both seasoned marketers and newcomers.
Timestamps:
0:00 Intro
00:55 The Skill Gap in Ad Tech
01:56 Challenges with Broad Keywords
03:13 The Evolution of Search Marketing
05:18 Navigating Platform Biases
07:37 Strategies for Small Budgets
11:57 Performance Max Campaigns
15:16 The Role of Machine Learning
17:31 The Importance of Granularity
25:22 CPC Inflation and Market Dynamics
26:58 Automated Bidding and Organic Cannibalization
28:27 Balancing PPC and SEO Strategies
30:25 The Complex World of App Marketing
32:24 Challenges and Innovations in App Campaigns
35:26 The Future of Apps and Super Apps
38:33 Value Exchange and User Data
49:15 The Role of MMPs and Firebase
51:49 Concluding Thoughts and Future Topics
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Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more.
Whether you're a seasoned marketer or just starting, gain practical advice and insights to boost your online presence. Learn about topical authority, answer engine optimization, and the importance of backlinks.
Plus, get exclusive tips on maintaining content freshness and the impact of structured data.
Timestamps:
0:00 Introduction
00:55 Meet James: SEO Expert and Agency Owner
04:38 The Evolution of SEO
07:29 Staying Ahead of Google's Algorithm Updates
13:49 Combining SEO with Paid Search
15:41 Content Strategy for SEO
20:28 The Future of Search: Beyond Google
24:45 Generative AI and the Future of SEO
29:52 Google's Struggle with Generative AI
30:27 Generative AI in the Service Industry
31:20 Navigational Intent vs. Generative AI
32:34 Google's Voice-Activated Future
33:54 Topical Authority in SEO
38:01 Structured Data and Schema Markup
43:20 Answer Engine Optimization
48:49 The Role of Backlinks in SEO
55:58 Content Freshness and SEO
01:02:15 Final Thoughts and SEO Sherpa Services
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In this episode of Below the Fold, we dive into one of the most underrated yet incredibly powerful marketing strategies—community building. I sit down with Heba Al Nabulsi, a social media expert and founder of the Let's Talk Social community, which has grown to 4,500 members across 55 countries.
Heba shares her remarkable journey from leading a media department at just 24 to becoming a pioneering account technology strategist. Throughout our conversation, she unveils the secrets behind her approach to community building, emphasizing the importance of authenticity, transparency, and purposeful engagement.
We explore how brands can harness the power of community to drive meaningful connections and long-term loyalty. Whether you’re looking to create a vibrant community from scratch or optimize your existing efforts, this episode is packed with actionable insights and innovative engagement techniques that will help you stand out in the crowded digital landscape.
Don't miss this deep dive into community building—a marketing trend that’s set to define the future of brand-consumer relationships.
Timestamps:
0:00 Introduction
00:17 Guest Background and Career Journey
01:35 Building and Managing Communities
02:37 Defining Social Media Communities
06:17 Elements of a Strong Community
07:13 Purpose Models for Successful Communities
13:42 Optimizing Community Workflows
20:49 Identifying and Engaging Your Audience
23:24 Embracing Your Unique Purpose
23:46 Creating and Curating Content
26:10 Engagement Techniques for Community Building
29:18 Choosing the Right Platforms and Tools
32:53 Challenges and Strategies for Brands
37:05 The Power of Community Advocacy
43:20 Case Studies and Success Stories
46:10 Final Thoughts and Closing Remarks
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Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai.
Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content.
Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences.
Timestamps:
00:00 Introduction
00:51 Starting a Social Media Agency in Dubai
01:13 Finding Your Niche in Social Media Marketing
04:06 Challenges and Strategies in Social Media Marketing
05:59 Client Acquisition and Relationship Building
12:18 Tools and Equipment for Content Creation
19:50 Engagement and Platform Strategies
24:33 Leveraging Trends for Brand Engagement
24:59 The Power of Humor in Social Media
27:12 TikTok vs. Instagram: Platform Dynamics
28:47 Client Communication and Expectations
30:38 The Challenge of Going Viral
32:09 Strategies for Organic Growth
33:27 The Importance of Trends and Timing
42:44 Tools and Techniques for Content Creation
43:59 Advice for Aspiring Agency Owners
46:04 Final Thoughts and Contact Information
Tune in to learn how to turn your passion into a thriving business!
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Join us in this episode of 'Below the Fold' as we delve into the fascinating journey of Kareem Monem, a leading figure in the realm of digital technology and financial services. Kareem shares his experiences from working with assistive technologies in Greece to his pivotal role at Digitas.
We explore the profound impact of digital transformation on financial services, the future of money through the lens of CBDCs and cryptocurrencies, and the critical importance of financial inclusion and literacy.
Tune in for an insightful discussion on how technology is reshaping our relationship with money and financial systems.
Timestamps:
00:00 Introduction
00:24 Guest Introduction: Kareem Monem's Career Journey
01:07 Early Career in Greece: Assistive Technology
03:11 Transition to the UK: Working with Microsoft
04:25 Move to the Middle East: Joining Publicis Group
04:59 Evolution of Digital Marketing
07:47 Leadership at Digitas
12:18 Defining Money and Its Modern Perception
14:47 Decentralization and Digital Currencies
26:23 Challenges and Opportunities in Banking
32:02 Vodafone's Digital Wallet and SMS Banking
32:37 Building Digital Banking in East Swatini
34:15 Social Banking and Domestic Abuse Support
36:40 Personalized Financial Services and AI
43:06 The Future of Digital Wallets
50:02 Financial Inclusion and Literacy
55:30 The Future of Money: Predictions and Implications
01:06:30 Conclusion and Final Thoughts
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Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators.
This episode covers the significance of personal branding in today's digital age, strategies to build and maintain a strong personal brand, and practical tips for enhancing your online and offline presence. Kelly also discusses the importance of consistency, clear messaging, and leveraging different social media platforms effectively.
Don't miss her insightful case study on how one of her clients successfully utilized a personal branding strategy to land a job, and her advice on networking, content creation, and much more.
Watch the Full Episode and Follow us on Social Media! ↓
Timestamps:
00:00 Introduction
00:42 Kelly's Journey to Personal Branding
01:47 The Evolution of Personal Branding
03:37 Defining Personal Branding
05:51 Key Elements of a Strong Personal Brand
08:48 Tailoring Your Personal Brand Across Platforms
12:44 Starting Your Personal Branding Journey
14:41 Auditing and Enhancing Your Personal Brand
18:33 Success Stories and Strategies
24:33 The Importance of Personal Branding Goals
25:58 The Power of Personal Branding in Business
26:11 Stephen Bartlett's Insight on Personal Branding
27:03 Monetizing Your Personal Brand
27:43 The Role of Employees in Personal Branding
29:11 Staying Relevant in a Fast-Changing Media Landscape
30:11 Content Creation Strategies
32:37 Balancing Authenticity and Content Creation
33:44 Overcoming the Fear of Posting
38:20 Networking and Personal Branding
40:44 Public Speaking and Personal Branding
42:36 Activities to Build Confidence and Personal Branding
45:06 The Importance of Personal Branding Across Industries
46:57 Tools and Resources for Personal Branding
48:10 Kelly Lundberg's Book and Final Thoughts
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Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry.
Discover how to optimize your website, the role of social media, effective keyword strategies, and the collaboration between SEO and paid search ads. Whether you're new to SEO or looking to enhance your current strategies, this episode has invaluable insights and practical tips to elevate your SEO game.Timestamps:
00:00 Introduction
00:15 Meet Joe & Ghaith: The SEO Experts
00:35 Joe's Journey in Digital Marketing
01:51 Discussing the Show's Name: Below the Fold
03:47 Defining SEO and Its Importance
05:06 SEO: Page Ranking vs. Website Ranking
06:04 The Value of Quality Traffic in SEO
10:18 SEO Tools and Real-Time Data
13:06 Best Practices and Keyword Trends
14:29 Impact of Google's Algorithm Changes
15:12 On-Page SEO: Keywords, Content, and Meta Tags
19:41 Off-Page SEO: Backlinks and Authority
23:09 Relevance of Backlinks in SEO
24:29 Impact of Social Media on SEO
28:00 Technical SEO Essentials
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In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI.
Topics include data unification, customer engagement, the shift from DMPs to CDPs, and how data is transforming customer service across industries. They also offer practical tips for marketers to leverage data for better customer experiences and increased revenue.
Tune in to discover the future of data in marketing!
Timestamps:
00:00 Introduction
00:22 Guest Background and Experience
01:09 Understanding the Podcast Title
02:41 Diving into Data: History and Evolution
04:06 The Impact of Social Media on Data
05:22 Challenges in Data Management
07:19 Real-Time Data and Customer Engagement
14:51 Transforming Customer Service with Data
19:36 High Standards in Customer Service
20:53 Technological Adoption and Strategy
21:29 Marketing Technology Landscape
23:22 Barriers to Martech Investment
25:23 Data Integration Challenges
30:19 Agency Roles and Campaign Planning
34:29 CDP vs DMP: A Shift in Mindset
40:55 Concluding Thoughts and Recommendations22:36 Adoption and Applications of Identity Graphs
28:50 Technological Advancements and Future of Identity Graphs
31:43 The Role of Identity Graphs in Marketing
35:54 Challenges and Solutions in Implementing Identity Graphs
41:01 Conclusion and Final Thoughts
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Welcome to Episode 8 of 'Below the Fold'! Join us as we explore the digital marketing industry with Steven, a digital transformation veteran who's spearheaded some of the coolest digital and tech projects around the region. Steve and I discuss Digital Identity Graphs—why they matter and how they enhance marketing strategies.
Steven shares insights on merging data sets to understand customers better, matching identities, and leveraging first-party data for comprehensive insights. Whether you're a marketer or curious about digital transformation, this episode offers valuable perspectives.
Timestamps:
00:00 Introduction
00:08 Discussing the Show's Name and Concept
00:47 Guest Introduction and Background
01:10 Early Career and Digital Marketing Journey
01:41 Evolution of Digital Marketing
02:31 Introduction to Identity Graph
02:41 Explaining Digital Identity Graph
05:18 Importance of Identity Graphs in Business
06:57 Building and Utilizing Identity Graphs
15:25 Deterministic vs. Probabilistic Matching
19:15 Turning Probabilistic Data into Deterministic Matches
20:03 Zero Party Data and Validation
20:33 Building Identity Graphs with Location Data
22:36 Adoption and Applications of Identity Graphs
28:50 Technological Advancements and Future of Identity Graphs
31:43 The Role of Identity Graphs in Marketing
35:54 Challenges and Solutions in Implementing Identity Graphs
41:01 Conclusion and Final Thoughts
Watch the Full Episode and Follow us on Social Media! ↓
📲 Instagram: https://www.instagram.com/belowthefoldpodcast/
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en
🔗Linktree: https://buff.ly/3VF3s4Q
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