Episódios
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It’s almost time to flip the calendar and embrace a brand-new year—and with it comes the perfect opportunity to refresh, reset, and reinvigorate your author brand. In this episode, we’re sharing a step-by-step checklist to help you usher in the next twelve months with confidence. From the one thing authors almost always forget to update on their website, to easy ‘housecleaning’ tasks that ensure your books and brand are poised for success, we’ve got you covered. Tune in, get inspired, and let’s make sure you’re ready to hit the ground running when the clock strikes midnight!
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Ready to supercharge your book’s visibility on Amazon? In this episode, we’re revealing some of the best-kept secrets for optimizing your Amazon retail page to drive traffic and boost sales—just in time for the holiday shopping season! From insider tips to easy-to-implement strategies, you’ll learn how to fine-tune your page, attract more readers, and stand out in the crowded marketplace. If you’re eager to take advantage of the busiest buying season of the year, this episode is a must-listen. Get ready to make your book shine and watch the traffic roll in!
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
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What’s the secret to writing a book readers can’t wait to pick up? In this episode, we’re uncovering the overlooked strategies that make a book not only fit its market but also compel readers to buy. From crafting the perfect book idea to aligning your work with reader expectations, we’ll deep dive into the steps most authors miss when creating and bringing their books to market. And if your book is already out, don’t worry—this episode is for you, too! We’ll share actionable tips to identify what’s not working and how to fix it to get your book back on track. Whether you’re starting your next project or trying to breathe new life into an existing title, this is a must-listen episode packed with insights to set you up for success!
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We’ve got something truly special for you in this episode and we're launching it on Small Business Saturday!
We've just launched a program created by and for *you*, our amazing listeners! After four years of incredible questions, feedback, and requests, we’re thrilled to announce the launch of our brand-new mentorship program. If you’ve loved the insights and advice shared on this podcast, you’re going to adore this opportunity to dive deeper, get personalized guidance, and take your author journey to the next level. Tune in for all the details about how this program came to life, what you can expect, and how you can join. Don’t miss this quick but exciting announcement!Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We’re closing out the year with a bang in this special episode where Amy and Penny answer some of the best book marketing questions we’ve received all year! From “How many books do I need to write to be successful?” to predictions for next year’s trends, and even “What’s the most successful marketing strategy you’ve ever seen?”—we’re diving into it all. Plus, we’ll share insights on how much authors can realistically earn from their books and reveal our favorite strategies that truly work. This fun and informative episode is also available in video format, so don’t miss our candid reactions and in-depth answers. Check the YouTube link and join us for this must-listen (and must-watch), end-of-year show packed with actionable tips and insights!
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
In this unabashedly honest episode, we’re pulling back the curtain on the rookie mistakes that can make authors look like amateurs—and even open them up to being taken advantage of. From networking missteps to pitching for reviews or media consideration, we’re covering the blunders that cost time, money, and reputation. Everyone starts as a newbie, but you don’t have to look like one! If you’re attending events, presenting your book, or putting yourself out there, tune in to learn the essentials for making a polished, professional impression. This episode is packed with the insights and tips you need to put your best foot forward every time.
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
It seems like now, more than ever, scammers and hacks are everywhere. Penny can't go a week without someone offering to "turn her book into a movie" and if you've listened for a while, you know how we feel about that!
In today’s world of book publishing, scammers and inexperienced providers are everywhere, and knowing who to trust can be tough. In this eye-opening episode, we’re diving into the art of spotting legitimate vendors versus the ones who may be out to scam you or simply don’t know what they’re doing. With our trademark honesty, we’ll guide you through the red flags to watch for, key questions to ask, and how to safeguard yourself from costly mistakes. Don’t let your dream project fall into the wrong hands—tune in to equip yourself with the tools to make the right choices every step of the way!
Organizations we love, who do a ton of industry vetting!
Alliance of Independent Authors: https://www.allianceindependentauthors.org/watchdog/Selfpublishingadvice.org/ratings:
https://selfpublishingadvice.org/best-self-publishing-services/Writers Beware:
https://writerbeware.blog/Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Like Amazon, Goodreads is cracking down on spam and bot author accounts, many of which are producing subpar AI generated content — but protecting the platform means adding a stricter vetting process before authors get to network with readers. In this urgent episode, we dive deep into these changes with insights from Amy, our resident Goodreads expert, who unpacks what’s required and how to navigate the approval process with ease. If you’re planning to establish your author presence on Goodreads, this is a must-listen! Get the latest on what’s changing, why it matters, and how you can successfully meet the new standards. Don’t let these updates slow you down—tune in and stay ahead!
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We thought we'd drop in with another urgent Amazon PSA!
Amazon delays can be a nightmare for authors, especially when everything is set for a carefully planned launch day, and your book still hasn’t gone live. Recently, Amazon’s Kindle Direct Publishing (KDP) platform has been experiencing lengthy approval delays, sometimes taking weeks to process books. In this crucial episode, we’ll guide you through what to do if Amazon’s hold-ups affect your launch. We’ll discuss practical steps to take if your release day is at risk, plus creative backup plans to help you stay on track, keep readers engaged, and avoid costly disruptions. Don’t let these unexpected delays derail your hard work—tune in for the strategies and solutions you need to navigate Amazon’s KDP bottlenecks!Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Struggling to get media attention for your book? You’re not alone. In today’s ever-changing media landscape, landing interviews and features has become more difficult than ever. In this episode, we dig into the reasons why it’s so hard to get a “yes” and more importantly, what you can do to change that. We’ll reveal strategies for cutting through the noise and still securing valuable media coverage, even in a tough market. Whether you’re an author, entrepreneur, or expert looking to elevate your profile, this episode will equip you with actionable tips to uncover the right opportunities and close the deal.
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Audiobooks are all the rage, but are you truly ready to dive in? In this episode, we’re peeling back the layers of the audiobook world, revealing why it’s not as simple as it seems. Yes, thanks to AI it’s easier (and cheaper) than ever to create an audiobook, and with its booming popularity, the revenue potential is tempting—but rushing in could be a costly mistake. We’ve got a real-time story for you, featuring a disastrous audio narration (with an actual audio sample brought by Penny!) that shows how the wrong choice can wreck your brand. We’ll cover the essentials of audiobook production and why waiting might save you from turning off your audience.
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
In this episode we’re exploring a unique but underutilized strategy that even the biggest publishers swear by—having a backup book cover! Join us as we dive into why our very own author, Marlene Bell, is always prepared with a second cover, and why you should be, too. We'll share her experience and how her sleuthing around the strategies of major publishers has served her well. We’ll break down the unexpected benefits and how you can implement it to maximize your book’s success.
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We’re dropping a special, urgent episode into your feed! Amazon is cracking down hard on claims like "100,000 books sold" and "Amazon bestseller" and even "Award-winning author." If you’ve used these statements on your cover, your book description or author bio - really anywhere on your retail page - this is a must-listen episode. We’re breaking down the reasons behind this strict enforcement, the proof Amazon is now requiring, and the serious consequences of not complying. Don’t wait—tune in to protect your author profile and avoid potential penalties in this new Amazon landscape!
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Don’t let the wrong vendors hold you back! We're talking about finding the best service providers for your book project. From choosing the right cover and interior designers, to selecting the perfect website developer, we’re giving you all the inside knowledge to avoid the common (and costly) mistakes authors often make.
We’ll discuss key questions to ask, red flags to watch for, and expert tips to ensure you pick the right team to bring your vision to life.
Don't fall victim to subpar service providers that drain both time and money - prepare properly by listening to this episode today!Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
In this eye-opening episode, we’re tackling one of the most underrated tools in your book marketing arsenal: your Amazon author bio. Could this often-overlooked section be costing you book sales? Quite possibly! Many authors leave their bios as an afterthought, but it’s a vital piece of the puzzle that can either engage readers or turn them away. Join us as we break down what makes a stellar bio, what you should avoid, and how to craft the perfect one to capture attention and boost your book’s visibility. Don’t miss this chance to elevate your author profile and maximize your sales potential!
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We're taking a deep dive into the world of publishers—what they can do for authors, and more importantly, what they can’t. We'll explore the benefits of working with a publisher, the potential drawbacks, and why choosing to work with one could either boost or hinder your success. Join us for a frank and honest conversation that will help you make informed decisions about your publishing future!
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We're tackling the Author Success Checklist—a crucial exercise that helps identify any issues preventing your book from reaching its full potential. And this isn’t your typical to-do list. Instead, it’s a thoughtful evaluation that ensures both your book and your author brand are as polished and market-ready as possible. Inspired by a call with an author on the verge of giving up, we walk you through the checklist we use to help authors turn things around. If your book isn't selling as well as you'd hope, or you're just starting out and want to ensure you're leaving no stone unturned, this episode is for you. Join us as we break down the checklist and explore potential upgrades that could be the key to your book's success!
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
In this episode, we're diving into the world of author tools—those must-have apps, time-saving shortcuts, and money-saving methods that can make a huge difference in your author journey. We'll share our favorite tools that every author should consider, highlighting why we love them and how they can boost your productivity. But it doesn't stop there—stay tuned for the second half of the show, where we discuss some common shortcuts that we've seen authors use, and why we're not fans. Whether you're looking to enhance your writing process or avoid potential pitfalls, this episode is packed with insights to help you navigate the world of author tools and productivity!
Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
We're shining a spotlight on the often-overlooked world of indie bookstores. These hidden gems are more than just places to buy books—they're vibrant communities that can play a crucial role in your book's success. We'll explore why indie bookstores matter, how to build relationships with them, and actionable steps to get your book onto their shelves.
From understanding their unique culture to crafting a collaborative offer that piques their interest, you'll walk away with a wealth of tips and creative strategies to connect with your local indie store. Tune in and discover the untapped potential of this important market!Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast -
Join us in this exciting episode as we bring one of our most popular blog posts to life! We're unpacking the best book marketing strategies that every author should have in their toolkit. Whether you're looking to spark new ideas or re-evaluate your current approach, we've got you covered. We talk about the tactics that work, expose those that don't, and offer a fresh perspective to help you market your book more effectively.
Tune in and discover creative strategies that might just change the way you think about promoting your work!Send us your feedback!
Check out our new mentorship program that will definitely change your life:
https://amarketingexpert.com/author-mentorship/
Help promote the podcast and earn free swag:
If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!
Email us at [email protected] for more information.
Buy Penny's new book, The Amazon Author Formula
FREE BONUS
Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: [email protected].
Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast - Mostrar mais
