Episódios
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Ep. 48 - Artifice and Intelligence - Part 2
Part 2 of a two-part conversation on the wonder of AI and its impact on brands and agencies. Part 1 is here.
Show Notes
Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.
French Novel: “The Disappearance.” Translated as “A Void” "The Platonic Representation Hypothesis" article Google IO PresentationPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.
Show Notes
Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.
60 Minutes Nvidia segment Michael Rouse: The World Got Away Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]
Thanks for your support!
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Episode 46 - You’re Not Crazy
Everything seems to be up in the air at this point…
Show Notes
Everything seems to be up in the air at this point…
Fast Company article on viral brand campaigns Voss on the conduct of life Stuart Brand's Pace Layer model Neil Postman "Amusing Ourselves To Death" Venkatesh Rao article: "Charnel Vision" Marc Andreessen article: "The Techno-Optimist Manifesto" "WTF Happened In 1971?" The "financialization" of the world Supreme Court Citizen's United decision Stanley "Barbie" Thermos "We have met the enemy and he is us" Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]
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Episode 45 - That New Book Smell
Show Notes
We give Mark's new book the sniff test! "Universal Principles of Branding," available now at bookstores everywhere.
Universal Principles of Branding: 100 Key Concepts For Defining, Building, and Delivering Brands The Ship of Theseus Howard Bloom - recruitment strategy Aristotle on Storytelling Toyota Land Cruisers used as military vehicles Hubert Dreyfus Model of Expertise Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 44 - Persona Non Grata
Show Notes
Looking at the face that launched a thousand memes.
The “Goldwater Rule” Donald Trump Mug Shot “Lipstick Traces” by Greil Marcus Greek idea of "persona" Charles Darwin's "The Expression of Emotions in Man and Animals" Famous mugshots Paul Ekman's Facial Action Coding System Affectiva Duchenne's work Franz Xavier Messerschmidt Roland Barthes "Codeshifting/Codeswitching" Bud Light and Codeswitching "The Food That Built America" Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Ep. 43 - Post-Office
Even Zoom Is Making People Return to the Office.
Goldman Sachs is frustrated by many workers failing to be in the office 5 days a week and is ‘reminding’ them it’s required.
White House calls on agencies to 'aggressively' reduce telework this fall.
Work From Home Increasingly Resembles a Fight Between Employer and Employee in Australia.
Hundreds of San Francisco federal employees working from home due to crime.
A compelling (but hard to observe) reason for returning to in-office work? Serendipity.
Pay for New Hires Is Shriveling.
Nick Bloom : A key reason why #WFH will grow over time - cohort effects.
6 types of team meetings you need (and 3 you don’t).
Allen Ginsberg, "Howl"
There is no alternative.
Late capitalism
The Delusion of Infinite Economic Growth.
Renewable energy generates about 20% of all U.S. electricity.
What is U.S. electricity generation by energy source?
TikTok search: quitting amazon
Bosses are winning the return-to-office battle—but it’s not over yet
Same publication, one year later...
Most bosses regret how they mandated workers return to the office. They blamed it on not having enough data.
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Episode 42 - Brandmines
Show Notes
Social commentary is getting even more dangerous for brands.
BrandBox Episode 41 - This Bud's For You, But Not For You! Two Bud Light Executives Given Leave of Absence Christian Beverage Crosses Coffee "Waves" The Pepsi Challenge Blackrock ESG Support Controversy DeSantis Anti-ESG Legislation Byung-Chul Han - Wikipedia Byung-Chul Han "The Disappearance of Rituals" Late Capitalism Financialization Chevrolet Ad - Gay Marriage Sianne Ngai's Zany in "I Love Lucy" clip Charlie Chaplin "Modern Times" clip Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 41 - It’s Not TV
Show Notes
HBO Max’s restructuring touches a nerve.
HBO Max/Discovery Become "Max" HBO - "Home Box Office" History Gemeinschaftsgefühl - "fellow feeling" Openness To Experience - Big Five Packard Automobiles Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 40 - This Bud’s For You…But Not For You!
Show Notes
The culture wars take a beer break.
Susan Sontag: "Against Interpretation" Dylan Mulvaney Instagram Video Kid Rock Instagram Video Supreme Court "Citizens United" Decision Larry Fink 2022 BlackRock Shareholder Letter Bud Light VP Marketing Video Ego-dystonic and syntonic values, beliefs, behaviors Clayton Christensen: "Marketing Malpractice" and Jobs To Be Done Kahneman System One, System Two Cory Doctorow on "Enshittification" "We have met the enemy, and he is us" Pogo cartoon Narcissism of Small Differences Lego Ai Weiwei Decision Social Influence and Overreaction Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]
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Episode 39 - Tool Time!
Show Notes
We shape tools, then tools shape us.
Adobe drops Pantone 2:35 "First we build the tools, then the tools build us." 6:43 Jacques Attali, "Noise" 11:57 Dave Trott 20:22 Stuart Semple Black 2.0 23:12 Variable Ratio Positive Reinforcement 25:40 Henri Cartier-Bresson 28:32 The Blue Marble 35:23 New Yorker Cartoon 38:11 Steven Pinker - "The Better Angels of Our Nature" 43:41 GEIKO Gecko 50:54 NJM Insurance 51:48 Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 38 - Cleverness
Show Notes
Don’t we all want to be clever?
Sianne Ngai - Our Aesthetic Categories David Shing Mark's Instagram Feed Chögyam Trungpa - Cutting Through Spiritual Materialism Cleverness as social currency Rudi Petry: "brands as doulas" Clever never struggles Geometric and algebraic understanding. Plato: "Let no one ignorant of geometry enter" Apollonian and Dionysian Approaches Walker Hayes - "Fancy Like" Embracing uncertainty Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 37 - Rage In The Machine
Show Notes
Why are we all so f*****g angry?
"The Year We Lost It" NY Times "The Slap" Punctuated Equilibrium Basic Emotion Theory Five Factor Personality Model "The Blue Marble" Photo "Burning Boy: The Life and Work of Stephen Crane" Eschatology Trump NFTs LIFEMORTS rage triggers St. Sebastian Alfred Adler Social Interest "The Immaculate Reception" "This Is Water" by David Foster Wallace Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 36 - Elon Rorschach
Show Notes
What happens next in Elon’s Twitter experiment?
Matt Levine "Money Stuff" Bloomberg Nate Silver "The Culture Industry" Elon As Rorschach Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 35 - What About This?
Show Notes
Why don’t brands take a stand on abortion rights?
Justice Alito’s Opinion, Leaked on Politico Pew Research Center Article Fast Company Article on Brands and Roe Decision Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]
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Episode 34 - Vibe Shift
Show Notes
Why is everything so strange?
"Vibe Shift" "A Vibe Shift Is Coming" "I Support The Current Thing" Graphic Walter Benjamin "The Work of Art in the Age of Technological Reproduction" Andy Warhol Car Crash paintings Kyle Rittenhouse Grant McCracken's "Chief Culture Officer" James Gleick, "The Information" H.G. Wells, "The World Brain" Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 33 - Red Friday
Show Notes
Brand War One: Beginning In Ukraine. Recorded 3/6/22.
Derek Thompson's Framework "How New York Stole the Idea of Modern Art" Russians line up to shop at Ikea Father destroys son's iPad in anger at Apple Felix Sater Fiona Hill Putin analysis "Chesterfield Kings" band Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 32 - Our Sporting Life
Show Notes
Melinda, Mark, and Tom get ready for "the big game" by discussing the role of sports in American culture.
Theodore Adorno Noam Chomsky 2021 Top 100 Viewed TV Events Mark Fisher Paul Virilio "The Ice Bowl" Game 1958 NFL Championship Game Brian Flores NFL Lawsuit Baseball "Steroid Era" Michael Jordan Steph Curry 1960 Olympic Games Sports gambling statistics College athletes name, image, likeness rights Cornhole competitions Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 31 - OK Pop
Show Notes
Melinda, Mark, and Tom discuss the growing influence of Korean culture in today's world.
K Pop Wikipedia article New Yorker K Pop video Psy "Gangnam Style" video "Korean Wave" Wikipedia article Chinese "masculinity crisis" Korean feminism backlash New Yorker "Instagram face" article "Boyfriend/Girlfriend Bars" in Japan Mark Fisher: Luxury jetset capitalism "Airspace" Verge article John McWhorter NYTimes column: "Negro" Judith Butler: language regulates identity BTS McDonald's Meal Howard Bloom "recruitment strategy" BTS Stephen Colbert "Boy With Luv" performance Blackpink COP26 climate change video Wikipedia "Korean Wave" article Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 30 - The Meta Mall
Show Notes
Season 2 debuts with a discussion of some implications of Meta's metaverse announcement.
Mark's article: "Don't Be Distracted By Facebook Going Meta" Dazzle ships Facebook's Metaverse Announcement Video Microsoft's Metaverse Announcement Video Beat Saber Ben Thompson's Stratechery interview with Mark Zuckerberg Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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Episode 29 - Pick-A-Doodle
Show Notes
Lessons from David Hockney's "worst" work.
Introduction David Hockney's Piccadilly Circus Underground Logo Original London Underground rondelle Man Ray interpretation Hockney's new version Public responses Peter Saville iZod Alligator redesign Hockney signs in underground station Young British Artists collection by Charles Saatchi Jackson Pollock Walter Benjamin: "All great works of literature either dissolve a genre or create one" Andre Serrano, "Piss Christ" Sister Wendy New Statesman Hockney article Dunkin' The Vessel at Hudson Yards "Little Island" Student designed Univ. of Tennessee t-shirt Attribution theory Daniel Kahneman's new book "Noise" Hockney's "Piccadilly Circus" Send your ideas to [email protected] Apply to SVA Masters in Branding ProgramPlease subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
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