Episódios
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jim Pietruszynski, CEO of Soulsight, a brand design agency with over 30 years of experience. They explore the concept of emotive brands, emphasizing the importance of emotional connections in consumer decision-making.
Jim shares insights on how 95% of our purchasing decisions are driven by subconscious emotions, highlighting the need for brands to understand and quantify these emotions. The discussion delves into the role of purpose in branding, the influence of culture, and the significance of consistency across brand touch points.
Jim also touches on the importance of having the right people in brand marketing, emphasizing creativity and strategic thinking. Tune in to learn how brands can inspire affinity and drive purchase intent through emotional engagement.
https://www.soulsight.com/
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https://www.linkedin.com/in/jim-pietruszynski-4a30836/ -
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Ramiro Velasco, founder of GoAvance, about the unique challenges and opportunities of entering Mexico's e-commerce market.
Ramiro shares his journey from engineering to marketing, highlighting the practical and philosophical motivations behind GoAvance. They discuss the importance of influencer marketing in Mexico, the barriers to entry for foreign brands, and the evolving landscape of e-commerce in the region.
Ramiro also touches on the role of AI in marketing and the significance of strategic partnerships. Tune in for insights on how to successfully navigate Mexico's burgeoning e-commerce scene.
https://goavance.com/
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Nick Martin, co-founder of Direqt, a leading conversational AI platform.
They explore the evolution of chatbots from simple customer service tools to sophisticated AI-driven assistants that can engage users in meaningful conversations.
Nick shares insights on how brands like Nike, Amazon, and media companies are leveraging AI to build direct relationships with their audiences.
They discuss the potential of AI in enhancing customer service, marketing, and content engagement, and the importance of developing a unique brand voice.
Tune in to learn how AI is transforming the way businesses interact with their customers.
https://www.direqt.ai/
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Sonja Narvaez, founder of Operation Qol and host of the "Talk Nerdy to Me" podcast.
Sonja shares her insights on the importance of operations in business, emphasizing the need for systems that enhance quality of life rather than stifling it.
They discuss the challenges visionary CEOs face in implementing effective systems without adding unnecessary bureaucracy. Sonja also highlights the significance of regular reviews and updates to operational processes to prevent bottlenecks and inefficiencies.
Tune in to learn how to balance growth and quality of life in your business operations.
https://www.linkedin.com/in/sonia-narvaez/
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Josh Kropkof, co-founder and CEO of The Email Agency, to explore the intricacies of effective email marketing. Josh shares his insights on transforming email from a one-way advertising channel into a dynamic conversation tool. He discusses the importance of frequency, variety, and personality-driven content in email campaigns. Josh also highlights the significance of conversion-focused design and the benefits of building a strong relationship with your audience through consistent and engaging emails. Tune in to learn actionable strategies for enhancing your email marketing efforts.
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Logan Underwood, CEO and co-founder of Adauris. They explore how Adauris is revolutionizing content repurposing by transforming written materials into engaging audio formats at unprecedented speeds.
Logan shares insights on the growing trend of audio consumption, the benefits of converting text to audio for marketing and learning purposes, and how companies can leverage this technology to enhance engagement and reach.
They also discuss the potential of private podcasts and the future of multimedia content.
Tune in to discover how audio can unlock new opportunities for your existing content.
https://www.adauris.ai/Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherfordEmail: [email protected]
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Michael Katz, founder and CEO of Flowsend.
They explore the transformative power of repurposing original content, such as podcasts, videos, and webinars, into high-impact marketing assets. Michael shares his journey from working in China to founding Flowsend, highlighting the importance of understanding diverse perspectives and the challenges of content distribution.
They discuss how Flowsend helps businesses and individuals maximize their content's reach and effectiveness by automating the creation of tailored outputs. Tune in to learn how to turn your existing content into a powerful marketing engine.
https://www.flowsend.ai/
https://www.linkedin.com/in/michaelnkatz/Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
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In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast.
Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audience connection and storytelling. They discuss the evolving landscape of B2B podcasting, the rise of video content, and the role of influencers.
Rita also offers practical advice on leveraging podcasts for lead generation and maintaining long-term engagement with guests. Tune in for a blend of strategic tips and creative inspiration.
Reignite Media
LinkedInDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
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In this episode of "It's Marketing's Fault," host Eric Rutherford explores how podcasts can be a powerful tool for sales teams to build trust with customers.
Drawing from over 20 years of experience with working sales teams, Eric discusses the benefits of using podcasts to handle objections, address frequently asked questions, and provide product integration information.
He emphasizes the importance of creating private podcast links to protect sensitive company information and suggests integrating podcasts into existing CRM systems for seamless communication.
Eric also highlights how podcasts can serve as valuable training tools for sales teams and bridge the gap between sales, marketing, and product teams.
If you are a sales leader and want to know more about how this can work for your company, please email Eric at [email protected]Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Joe Tannorella and Luke Belbina, co-founders of PodEngine, an innovative podcast research and media monitoring solution.
They delve into the challenges of podcast discoverability and how PodEngine leverages AI and machine learning to transcribe and analyze podcasts, making it easier for listeners to find relevant episodes.
Joe and Luke share insights on the evolution of podcasting, the importance of episode-level search, and the potential for AI to transform the podcast industry.
They also discuss the benefits for podcast guest booking agencies and advertisers, highlighting how Podengine can streamline processes and enhance targeted outreach.
https://www.podengine.ai/Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Colby Wegter, an entrepreneur dedicated to helping business owners reclaim their time and lead more effectively.
The Role of Coaching and MentorshipBalancing Work and Personal LifeThe Concept of Buying Back Time
Colby shares his personal journey of burning out twice while managing a demanding career and family life. He emphasizes the importance of color-coding calendars to prioritize tasks and highlights the need to delegate effectively.
Colby also discusses the mental and practical shifts required to reduce work hours without sacrificing productivity.
Tune in to learn actionable strategies for managing time, reducing stress, and achieving a healthier work-life balance.
Three Key Points:
https://colbywegter.com/
And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8yDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
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In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast.
They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones.
Melchor shares insights on the challenges brands face with ad networks and the significance of targeting the right audience rather than focusing solely on download numbers.
They also discuss the growing influence of YouTube in the podcasting world and the benefits of leveraging multiple platforms for broader reach.
Tune in for practical tips on maximizing podcast advertising ROI.
https://www.b2bpodpros.com/
______________
And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8yDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
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In this episode of "It's Marketing's Fault," host Eric Rutherford chats with messaging and positioning strategist Erica Breuer.
They explore the evolving landscape of marketing, emphasizing the importance of clear communication over traditional corporate strategies.
Erica shares insights on why small and medium-sized businesses shouldn't stress over having a hyper-specific niche or a unique selling proposition (USP). Instead, she advocates for a clear selling proposition (CSP) that simply states who you help and the results you deliver.
They also discuss the significance of translating mission, vision, and values into actionable business practices rather than just statements on a website. Erica's practical advice aims to help businesses adapt and thrive in today's fast-changing market.
https://www.ericabreuer.com/
______________
And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8yDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
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In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers.
Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led businesses.
She emphasizes the importance of building referral partnerships, leveraging core content like podcasts, and hosting virtual events to foster client relationships.
Sarah also discusses the significance of owning media channels, such as email lists, and maintaining authenticity to attract the right clients.
______________
And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8yDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
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In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Gala Ivannikova, a digital marketer and founder of Gaille Reports.
Gala shares her journey from a marketing consultant to creating automated sales and marketing reports using Looker Studio. She discusses the entrepreneurial scene in Portugal, the benefits of automated reporting for small businesses and agencies, and how Looker Studio can simplify data visualization.
Gala emphasizes the importance of choosing the right tools based on company size and offers practical advice for integrating data from various platforms.
https://www.youtube.com/channel/UCFhbMD_7fzf9vVSWt-vZlKAhttps://gaillereports.com/
https://medium.com/@givannikova
https://www.instagram.com/gaille_reports/
Use code 'not a fault' for 20% off of online store or 15% for custom Looker Studio dashboards
______________
And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8yDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Andrew Mounier, Head of Growth at Lately.ai, to explore the intersection of AI and marketing.
Andrew discusses the common misconceptions about AI, emphasizing that it should be viewed as an assistant rather than a job threat.
The conversation delves into how AI tools can streamline mundane tasks, saving significant time for enterprise teams.
Andrew also shares insights on creating compelling brand narratives, the importance of internal marketing, and leveraging AI for growth.
______________
And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8yDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Anwin Mbah, a business wealth strategist and founder of WealthFluency.
Anwin shares her insights on transforming business financials by integrating comprehensive dashboards that connect various data points, from marketing campaigns to sales conversions.
She emphasizes the importance of understanding financial metrics beyond just revenue, highlighting the need for profitability and sustainability.
Anwin also delves into the concept of leveraging one's money mindset, advocating for a focus on strengths rather than attempting to overhaul weaknesses.Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Doug Bradley, President and Founder of Everest Legal Marketing.
Specializing in attorney website design, SEO, and content marketing, Doug shares his journey from selling yellow page ads to becoming a legal marketing expert.
The conversation delves into the common misconceptions new law firms have about website marketing, the importance of a multi-faceted marketing approach, and the evolving nature of SEO, especially with Google's recent algorithm updates.
Doug emphasizes the need for helpful, authoritative content and the benefits of timely, relevant articles. He also discusses the growing importance of other search engines like Bing and the impact of AI tools on SEO.
This episode is a must-listen for anyone looking to understand the intricacies of legal marketing and the importance of a well-rounded SEO strategy.
Key Takeaways
- Vet your SEO vendor carefully and ensure they have proven experience and capabilities.
- Focus on creating helpful, authoritative content to build trust and improve search rankings.
- Diversify your marketing efforts beyond just website SEO to include other channels like social media and paid advertising.
https://www.everestlegalmarketing.com/Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
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_____________________________________
In this episode, Eric talks with Nelson de Miranda, Senior Director of Customer Success at Method. They discuss strategies for small businesses to improve their lead generation, sales, and customer success processes. Nelson shares examples from Method customers and provides actionable tips listeners can implement.
Key Topics:
1. Lead Generation Techniques:
- Nelson discusses the importance of overcoming the fear associated with traditional sales and utilizing social media platforms effectively.
2. Understanding the Lead to Cash Process:
- Explanation of the disconnect between sales and marketing in small businesses and strategies to synchronize these efforts.
3. Efficiency with Method:
- Discussion on how Method integrates with QuickBooks to centralize business operations and data for better efficiency.
4. Importance of Customer Success:
- Insights on how customer success impacts business growth and the importance of managing customer relationships effectively.
5. Content Creation and Engagement:
- Encouragement for small business owners to engage in content creation and overcome the fear of imperfection.
6. Overcoming Resistance to Change:
- Nelson talks about the resistance to adopting new technologies and how small steps can lead to significant improvements.
Key Quote:
- Nelson de Miranda: "Efficiency and resistance to change is really what hurts most SMBs... identifying ways to automate those processes so that your whole business feels less scary when things start to go wrong."
Call to Action:
- Listeners are encouraged to visit the Method website to access a workflow checklist that helps identify gaps in business operations.Resources Mentioned:
Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Support the Show.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherfordEmail: [email protected]
https://www.buildthatpodcast.com/
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_____________________________________In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Mike Newton, a seasoned marketer specializing in helping brands build and scale in-house influencer marketing programs. Mike shared valuable insights and experiences from his time studying and working in China, highlighting the importance of influence in business development.
We delved into the misconception that influencer marketing is solely a consumer marketing channel, when in reality, it is a powerful tool for business development. Mike emphasized the need for B2B marketers to explore influencer marketing, as it offers endless possibilities limited only by imagination.
Throughout the conversation, Mike stressed the importance of strategy, metrics, and pricing in influencer marketing. He shared his three-step approach to determining pricing, emphasizing the need for a win-win situation for both brands and influencers. Mike also discussed the laborious nature of influencer marketing, likening it to an investment portfolio where diversification is key.
Moreover, Mike highlighted the infinite game aspect of influencer marketing, encouraging listeners to have fun and enjoy the process. He shared his website, buildinginfluence.org, where listeners can access his playbook and influencer marketing toolkit for free. Mike's passion for influencer marketing and his practical advice left me inspired and eager to explore the world of influencer marketing further.
https://buildinginfluence.org/
https://www.linkedin.com/in/mikenewt/Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
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Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
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