Episódios
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Building a compelling Founder Brand rooted in authenticity and storytelling can help entrepreneurs attract clients and grow their businesses. Follow these actionable strategies for overcoming fear, creating consistent content, and shifting focus from price to value to stand out in a crowded market.
The Concept of Founder BrandingPeople connect with people, not brands. A founder’s personal story serves as the essential bridge between the audience and the brand, helping to build trust and relatability. Examples such as Steve Jobs, Elon Musk, and Jeff Bezos highlight how a founder’s narrative creates a lasting impression that draws people in.
Authenticity and Vulnerability
Sharing personal challenges and failures, such as overcoming setbacks or navigating struggles, allows others to see the human side of the business. This openness fosters deeper connections and builds trust.Overcoming Fear of VisibilityMany business owners hesitate to put themselves out there due to fear of judgment or criticism. The episode stresses that confidence comes with practice and consistency. Facing those fears head-on is the only way to grow and establish a meaningful presence. When it comes to choosing platforms for content, the discussion outlines strategic options: LinkedIn and X (formerly Twitter) are ideal for B2B, while Instagram, Facebook, TikTok, and X work well for B2C. The recommendation is to start with one platform to ensure consistency before expanding to others.
Choosing the Right Social Media PlatformsContent creation strategies are also a major focus. Drawing inspiration from daily activities, customer interactions, and common questions provides a steady stream of relevant material. Long-form content, such as podcasts or blogs, can be repurposed into shorter clips for social media to maximize reach. Repetition is encouraged, as most audiences won’t see every post, and consistent messaging helps reinforce key ideas. Finally, the episode addresses the importance of being selective with your audience. Having a clear point of view, even if it repels certain people, ensures alignment with the right clients and saves time by filtering out those who aren’t a good fit. Trust, built through consistent, value-driven content, ultimately leads to stronger conversions and long-term success.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Focusing solely on price can lower the value you receive, cost you money, and harm your business. As a business owner pricing your services, you do not want to be on the low-end of the available prices.
In this episode of the Build Your Business podcast, Matt and Chris Reynolds dive into why focusing solely on price can ultimately harm your business. They illustrate how prioritizing value over cost leads to better outcomes, using examples of hiring experts versus cheaper options and how paying for experience can save both time and money. As a business owner, it's essential to avoid competing on low prices, as it leads to a race to the bottom. Instead, they emphasize valuing your time, delivering exceptional value to customers, and working with companies that bring true expertise. Excellence, not cheap rates, drives long-term business success.
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Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/
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TIMESTAMPS:
00:00:00 - Intro to Build Your Business Podcast00:00:28 - Purpose of the Podcast and Hosts' Experience
00:02:00 - Value vs Cost in Professional Services
00:05:10 - Expertise and the True Cost of Inexperience
00:09:48 - Investing in Quality Services and Long-Term Value
00:12:12 - Mispricing and the Market's Correction
00:16:57 - Professional Services and Cost Efficiency
00:21:35 - Online Coaching and Efficiency in Business Models
00:26:19 - Transitioning from Personal Training to Online Coaching
00:31:03 - Efficiency and Increasing Hourly Income
00:33:23 - Scaling and Empire Building Opportunities
00:35:39 - Differentiation in Pricing Strategy
00:38:02 - Outro and Contact Information
#BusinessGrowth #CoachingTips #ClientSuccessShow Notes (Streaming Platforms)
Focusing solely on price can lower the value you receive, cost you money, and harm your business. As a business owner pricing your services, you do not want to be on the low-end of the available prices.
Focus on Value Delivered not Price: Value EquationChris offers a simple example of why only looking at hourly rate makes no sense.
Someone hired a business to perform a task, and that business offered a low hourly rate. After 150 hours, they had failed to complete the task.
To fix this, they went to a different business with a higher hourly rate. That new business was unable to use the work the earlier business had performed, but after 30 hours they had completed the task.
The "more expensive" solution ended up costing less, both in terms of time and money.
Focus on Value Delivered not Price: Value Your TimeWith the example above, not only could the business have paid less if they had not only looked at the hourly rate, but they could have solved their problem much earlier, letting them make more money sooner.
You cannot save money by attempting to learn everything a lawyer learned at law school and in his years of experience to serve as your own attorney. This is really true of any professional service you hire.
Value your time, and focus on delivering value to your customers (and growing your business) as opposed to trying to spend time on what other professionals can do better than you.
Focus on Value Delivered not Price: Fly From the Low Price GameAs a business owner, you do not want to have to offer low prices. Why?
Because you will ultimately have your services judged on price, and this means a race to the bottom.
You want to pursue customers who are looking at your value and expertise.
You similarly want to seek out companies that offer great value to your business.
Focus on Value Delivered not Price: Excellent Value Means High PriceThis means, of course, that you must pursue excellence. You must become excellent at what you do. You must seek and use companies that deliver great value.
Of course, you should want to do this.
Early on, you may offer lower prices, as you learn your craft and build credibility.
Your prices should increase as you do this.
Focus on the total value delivered not price.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
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10x your productivity with these 6 non-negotiables. Building these habits into your daily routine increases your output & effectiveness.
10x Your Productivity Habit #1: Work When Everyone Else Sleeps
Working when everyone else sleeps gives you an edge over your competitors and gives you time to knock out urgent work and complete deep work without interruption.
For Matt and Chris, the best time is early morning. Chris wakes up and immediately works on deep work. Matt knocks out urgent work, then transitions to deep work.
If you are a night owl, that is okay. Take advantage of the late evening time when you are up anyway and your brain works at its best.
10x Your Productivity Habit #2: Prepare to Work
Train your brain to know work is coming by taking advantage of the Pavlov response.
Create and perform the same series of tasks before you work, especially before you complete deep work.
Chris does the following:
Puts on noise-canceling headphonesPlays the same playlistWipes his nose with alcohol wipePuts on a nose strip to open up sinusesPuts eye drops in eyeballsPours gigantic cup of coffeeMatt's prep to work routine includes getting dressed for the day, making coffee, letting the dog out (skips on the road), sitting down in the same chair, and turning on the computer.
There is a chance you already have one. You need to make it more intentional, and might add things (similar to Chris).
10x Your Productivity Habit #3: Work with Absolutely No Distractions
Distractions destroy productivity, causing you to lose focus. They prevent you from completing deep work.
Turn off your phone and computer notifications. Go to a room where you no you will not be disturbed.
Then, when you are done with your deep work, you can respond to the notifications and urgent tasks all at once.
10x Your Productivity Habit #4: Leverage Artificial Deadlines
Create & hold yourself to artificial deadlines. Parkinson's Law describes how tasks will fill the time allotted to them. Barring extremes (giving yourself one second), you can get tasks done much faster than you think if you give yourself less time.
For example, creating a PowerPoint slide that is not that important might take you two weeks (or even two months) if you let it. If you give yourself one hour, however, you'll find you can get it done in an hour.
Chris uses time boxing, where he assigns a value to a task and then allots the time for the task. Bringing this intentionality of value makes how much time it should take more clear.
Most people take too long to do things. Occasionally, for truly important, high-value work, they do not spend enough time on it when they really need to ensure high quality.
10x Your Productivity Habit #5: Focus on 1 Task at a Time
You've been lied to: multi-tasking is fake. People serially task (context switch), and they context switch poorly.
Instead of bouncing from one task to another, performing both poorly, intentionally serially task. You focus on one thing at a time. When done, move onto the next thing.
Matt and Chris both use the Pomodoro technique. This involves allocating a certain amount of time (try 25 minutes) to completely undistracted work on 1 task. You don't go to the bathroom, you don't get more coffee, you don't look at your phone.
Then, take a break to complete those urgent tasks, go to the bathroom, and get more coffee.
You will learn that you are incredibly distracted. That is okay. Do it badly and you will improve. You will be able to do longer pomodoros with greater focus over time.
One tip Matt has for this is if something pops up into your head, such as the need to thaw meat for dinner or take out the garbage, quickly jot down a one-work reminder and keep work. For example, write down "meat" or "trash" and put it out of your mind. That way, you do not worry you forget about it, but spend no time on it. You do not context shift.
10x Your Productivity Habit #6: Leverage the Eisenhower Matrix
General Eisenhower developed a quad chart based on the urgency and importance of tasks. Tasks can fall into the below categories:
not urgent and not important - removeurgent but not important - delegate or automateurgent and important - pomodoro techniqueimportant but not urgent - create time for these and defendYou should remove tasks from category 1 and delegate or automated category 2 tasks.
Use the pomodoro technique for category 3 tasks.
You may use the pomodoro technique for category 4 tasks, but the most important thing is to build time for them by reducing the time you spend on other tasks. These tasks tend to not get done, but they are where the most value comes from, whether they are important tasks for you or your business.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Choose Hard Things: The Transforming Power of Fitness
Cody had been an overweight youth but decided to begin to take his health and fitness seriously. When he wedded his nascent health and fitness journey with a passion for learning as he changed his major in college, he never looked back and pursued a career as a strength and nutrition coach.
Cody found that by simply doing hard things regularly and improving his health and fitness, he improved all other aspects of his life. Truly, embracing voluntary hardship can alter the course of your life for the better.
The decision to do the hard things matters.
Choosing Hard Things in Business & LifeCody, like Matt, saw the downsides of the in-person coaching model. He started an online coaching business in 2017, the year after Matt began Barbell Logic Online Coaching. He has focused on tailored nutrition and fitness coaching, prioritizing normal every day people looking to avoid the tragically-too-normal slide to obesity and disease.
He has had to learn about business (again, embracing hard things) to help his business grow, which ultimately helps more people transform their lives.
Choose hard things every day.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Moving Your Personal Training Clients Online: Online Coaching Business Model
Successfully transitioning your clients from in-person to online makes a ton of sense for your quality of life and business model as a strength coach.
The biggest value of in-person training comes primarily during those initial sessions, when often drastic technique changes need to be made and you develop a relationship grounded in trust, expertise, and benevolence.
As the relationship progresses, however, the value of in-person coaching decreases. Form correction becomes less frequent and less drastic, whereas programming changes become more complicated and necessary.
Asynchronous online coaching allows the client to lift wherever and whenever is convenient, and then the coach to respond within 24-48 hours wherever or whenever works for the coach.
It increases the dollar-per-hour pay to the coach while decreasing the cost to the client.
How to Move Your Personal Training Clients Online: Make More Money & Improve Your Quality of LifeMatt Fever has made the transition from personal trainer and leader of group classes to professional coach. Attending an in-person lifting seminar with Barbell Logic was a turning point, as Matt Fever signed up for the Academy, started receiving online coaching from Matt Reynolds, and really honed his knowledge and expertise and learned about the online coaching business model.
He has been transitioning his clients from in-person to online. This has allowed him to spend more time with his family. It has also led to his clients having higher compliance, as he can coach when he is on vacation (whereas previously he could not coach and did not get paid). His clients can also lift and receiving coaching if they travel.
Moving your personal training clients online dramatically improves your quality of life and helps you develop a successful online coaching business model.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Time Audit: Why It Matters – Know Where Your Time is Going
You are your biggest time waster. You may feel that others (e.g. your boss, kids, etc.) waste most of your time, but a couple things in response to this notion of your.
One, you cannot fully control these things. Two, insofar as you can control them, it often comes with how you react to them, approach them, or major life overhauls (e.g. changing jobs).
C. Northcote Parkinson describe in a 1955 essay in the Economist what has called Parkinson’s Law – works expands to fill the available time.
If you give yourself a month to complete a task, it will take a month. That same work could have taken you a week or day if you had assigned that amount of time.
Ultimately, this has limits (you cannot assign a nanosecond to something and assume it will get done), but this law has value. Instead of considering it a negative reality, give yourself less time and hold yourself accountable. Work to develop better habits of time management.
Just like nutrition or budgeting, worst knowing what you are consuming or how you are spending helps you begin to modify your actions.
Time Audit: What It Is & How To Do ItA time audit is a method to track how you spend your time over a given period. It helps you identify non-urgent, non-important tasks you can eliminate and urgent tasks you can delegate. Additionally, you will likely fine that the simple act of completing the time audit will improve your time management actions.
Track blocks of time down to the 15 or 30-minute increment for one week. If something takes less than that time, you can write that down.
Matt has a 15-minute timer that he uses. When it goes off, he quickly jots down what he did.
Matt uses Clockify, but you could use a spreadsheet or pen and paper.
You can read an article Matt recently wrote about the time audit here. You may also be interested in reading Dan Martell’s book Buy Back Your Time.
Matt recommends, even if you have done pretty well with time management, doing this annually or bi-annually to check-in and continue to improve your time management.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Don’t Be Lazy: You Can Do More
Most people do not do enough. The evidence for this is all the time people waste performing non-important, unurgent tasks such as watching TikTok, doom-scrolling through Twitter, or binge-watching Netflix.
Do not build walls around your time that should not exist. “It’s unhealthy to work on the weekend” or “I deserve to not work on the weekend” can be the difference between your business succeeding and growing or failing.
You have more time than you think. You can do more than you think. This does not mean that you do not enjoy time with your family or in leisure activities. People, however, by and large, are too lazy. People generally do less than they can.
Don’t Be Lazy Because of Your FreedomBusiness owners and the self-employed enjoy the freedom to set their own schedules and choose how to spend their time. This may be the single greatest aspect of starting a business or being your own boss.
If you give in to your worst tendencies, however, you will not do enough. You will choose laziness.
Matt, for example, gets up early to complete urgent tasks when no one else is awake. He does this on the weekend as well, which leaves him ready to perform on Monday as the CEO. He does not begin work Monday morning having to catch up on email.
Don’t let freedom lead to laziness. Don’t be lazy, but rather do the work.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Pick Your Battles: Cool, Calm, Collected
Someone in the All In conference Matt, Niki, Andrew, & Josh recently attended said “that’s below my line.”
What does this mean? It means certain things should be below “your line” that stirs up your anger.
Of course, anger is an emotion, and emotions arise sometimes whether you want them to or not. That being said, you should avoid outrage culture, and if you find yourself dominated by your passions, you should step back and deal with it.
Matt has identified that addressing a situation in anger almost never works out well. This does not just mean yelling or punishment, but even talking in anger – it usually does not come off well.
If accomplishing the goal is the goal, and anger does not help, then don’t lean into the anger. Acknowledge, overcome, and try to make peace.
Pick Your Battles: Assume the BestOne component of picking your battles is assuming the best in others, especially others who have built up a level of trust with you.
You cannot be in a healthy relationship with your spouse or really any other important person in your life if you assume the worst possible motives for their actions.
Reach out to the other person and listen. Winning an argument or seeking to dominate conversation is not a good way to reach understanding or peace.
Pick your battles, seek peace, and overcome anger and other passions.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Client to Coach: Fitness to Strength
Barbell Logic has identified a somewhat typical progression among a cohort of its clientele. These folks go from fan to strength client to Academy client to coach using TurnKey Coach.
Micaela Bickel followed this path.
She began more in the fitness space, programming circuits and endurance. Barbells were sprinkled in.
Despite her skepticism and fears, training with barbells produced the results she wanted and not only did not hurt her back but actually helped her back.
She attended a seminar and left humbled but ready to pivot to strength-based training for both herself and her clients.
Client to Coach: The Business of CoachingShe soon found the Academy and learned many of the practical and academic things it teaches. Despite having an exercise science degree, she derived a huge value from the academy.
She opened a gym in February 2023. That was a steeper learning curve.
She learned as she went, though the Academy also not spends more time addressing the business of coaching.
Her first important transition was from charging per session to charging monthly. Soon thereafter, she moved to a hybrid model of coaching, where clients receive usually 2-3 months of in-person coaching from her and then are moved to online through TurnKey Coach.
This has increased her ability to coach more clients and decreased her time at work.
The way TKC measures progress and PRs has encouraged compliance, and clients are able to train while away from the gym (and Micaela can coach away from the gym).
Learn about Micaela’s story from client to coach and how she crushed the client life cycle.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Burnout: Definition & Identification
This is a state of emotional, physical, and mental exhaustion. It comes from doing too much for too long, especially too many urgent things. Some people have performed some great feats of endurance in their lives, but they often focus on the important, not the urgent.
You will experience a lack of desire to work, even with things that used to motivated and excited you. It will affect all areas of your life.
There is a clear parallel with overtraining. Overtraining is actually less common than most people think, but if you become overtrained it is debilitating. Overtraining and becoming burned out are better to avoid than dig yourself out of.
Burnout: Avoidance versus Digging Yourself OutThis is one of those instances when important things become urgent. You drown in an overwhelming amount of urgency for too long, and you will have to confront it. It is better to get out in front of it.
Ensure that you are making time for the important. You are taking days off and there are things you do unrelated to the urgent every day.
Take care of your health always: physical, medical, spiritual, psychological, social.
Do not medicate with activities that can exacerbate the problem, such as alcohol or other drugs, unhealthy foods, empty pleasures, risky behaviors, or excessive spending or gambling.
To dig yourself out will require more work and greater effort than if you had never found yourself burned out in the first place. And, of course, some people never dig themselves out.
Avoid burnout, but reach out for help if you find yourself burned out.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
When to Break the Rules: Increase Speed & Decrease Costs
In many industries and organizations, there are general guidelines, rules, or ways of doing things. You may learn, early on, that generally, for example, employees should have one manager only or that you should never divide your forces in the face of a larger force.
Great victories and advantages, however, lie in consciously not following these rules.
For start up companies, your advantages over larger companies come from nimbleness and low costs. When you start your business, you are the technician, the manager, and the owner. You wear all the hats.
You will hire employees, and they will begin to take some of those hats.
Do not, however, force your people and processes under principles that slow you down or increase your costs.
As you scale, you will reach higher level nodes where payroll will increase. As you do this, profitability may decrease as you take on more people, but then it will improve as you improve and grow at that node.
Move fast and move cheap. Know when to break the rules and knowingly break them for the good of your business (when it makes sense).
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Leverage Education: Put Insights Into Action As a Content Consumer
You almost certainly consume content in some form. Free or cheap content abounds: podcasts, social media, YouTube, reels, articles, books, audiobooks.
You should be consuming and encountering meaningful, challenging, useful content. You should constantly be learning.
That being said, too many people do not put lessons learn into action. Don’t be one of these people. Then, your education is really just infotainment.
You do not improve yourself or your business by knowing more but by improving yourself and your business by changing your habits and applying the insights you learn from these educational resources.
Leverage Education: Build Trust to Create Leads & Conversions as a Content CreatorSome businesses focus on monetizing content and making money through content.
That is not Barbell Logic, and that is not most businesses.
Content is a means to build trust and demonstrate value and expertise. Potential clients (leads) consume your content, they become warm leads, and eventually some of these people will purchase your products or services.
For example, Matt has purchased Alex Hormozi’s books (which are cheap) and watched some of his free online content. Because of the value he has gleaned from this, he was willing to pay more to attend an intensive in-person seminar.
Why? Because the free and cheap content, and Matt and Barbell Logic’s application of the lessons contained in that content, have provided value. Matt was willing to invest more deeply in a higher level of service with a higher price point because of this trust from previous experiences with the content.
How are you building trust with your potential customers?
Leverage education and build trust.
Leverage Education to Identify Your ConstraintsBarbell Logic used the seminar, and has used free and cheap content from Hormozi and acquisition.com to identify constraints within the business and levers to pull that will provide the most return for the least effort, time, and money.
Sounds a lot like MED (not on accident)!
MED does not mean do the least you can. It means valuing your time, money, and effort to get the biggest return on investment you can. It applies the law of diminishing returns. It asks, if you can add 5 pounds to your squat every 2-3 days with 1 set of 5 repetitions of the deadlift, why would you do a program that involves 3×5 or 5×5?
Leverage education to identify constraints and improve yourself and your business.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Strength Training at West Point: Simple, Hard, Effective
Greg Hess is an instructor and athletic trainer at West Point. In this role, he has a host of responsibilities, including immediate treatment of injuries, overseeing mandatory physical training of all cadets during their cadet basic training, and leading an elective course on compound barbell lifts.
Really, what he is doing, in his roles, is trying to spread the benefits of simple, hard, effective training.
During basic training, he exposes cades to the deadlift and bench press, despite the limited time.
In his elective, however, he has more time to instruct technique on the four main lifts, along with the power clean and power snatch. Cadets also learn how to coach other cadets.
This is a good thing. Cadets at the United States Military Academy (West Point) are being exposed to simple, hard, effective strength training.
Learn about something exciting that is going on at West Point.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Not All Metrics Are Created Equal: TTIs & KPIs
Two main categories of metrics exist to help measure progress toward strategic goals and gauge the health of the company: targets to improve (TTIs) and key performance indicators (KPIs).
TTIs are your top set of metrics, which have to directly impact your strategic priorities. Your strategic priorities need to align with your tenets and core values.
If these metrics improve, you have moved closer to or met your strategic priorities. These are not monthly or quarterly (though you measure them monthly and quarterly and probably more often than that) but likely annual priorities and TTIs.
KPIs are snapshots of the health of the company. If they improve, they should help your TTIs and strategic priorities (for the most part).
Often times, these are metrics that lower-level employees may care about. The CEO does not need to get into the weeds of Instagram post performance, for example, but the social media manager does.
Some metrics will likely not move, but if they do move you need to identify why they moved (either to understand the success or address the underperformance).
For Barbell Logic this might be churn. A good example in another industry is engine temperature in an airplane. This should remain constant, but if it starts to go up you need to address it quickly.
Not All Metrics Are Created Equal: Hierarchy of MetricsWhat you measure focuses your attention, so pick your metrics carefully. The CEO should not be looking at 100s of metrics. Improvements in your TTIs must actually move you closer toward your strategic priorities.
For example, if a strategic priority for you is to earn $50k in coaching revenue this year, revenue is a TTI. KPIs that align with this may be churn, clients, cold calls, and life time value of clients.
Make sure your metrics align with your priorities and your priorities align with your values and tenets. Prioritize metrics: do not measure metrics just because you can.
Not all metrics are created equal.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Struggling to Identify Your Core Values!?
Matt has heard that, despite his discuss on developing and defining your core values, and its importance, many are still struggling on how to actually get this done.
Matt was working with leadership at Barbell Logic years back on a business trip, and he and the team identified that they needed to work to identify 5-year strategic priorities.
They had extremely limited time, but using some simple techniques, they were able to establish Barbell Logic’s tenets quickly, using a bottom-up approach and the pomodoro technique.
Helpful Hack to Identify Your Core ValuesThe team had hundreds of sticky notes and a blank wall in the AirBnB they were staying in. Separately, they each wrote down as many important tasks as they could think of.
Once done, they stood back, and began to group them together. Groups became larger groups, as patterns emerged.
What emerged from this process was the 4 tenets that Barbell Logic still has to this day: serve, grow, teach, steward.
Another tool you can use to really identify which tasks you should stop and which you need to prioritize and protect, write down your tasks in the four quadrants of the Eisenhower matrix.
These tips and tricks can help you if you are struggling to identify your core values.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Prioritize Thinking: The Importance of Thinking
Taking time out to think matters. Why?
As Matt has discussed in recent podcasts, and his his upcoming book Undoing Urgency, we need to set up habits and systems in our life that help us actually spend time with the most important things in our life.
How do we spend time with these most important things?
Thinking helps ideas arise, whether they be things we need to stop, do better or different, or start.
How does one do this, though? How does one actually take time to think?
Prioritize Thinking: When Do You Think Best?Matt has identified a few conditions that need to occur for him to think well, and then a few different environments where he tends to think well.
Matt things best after:
he has slepthe has cleared urgent workThe first may seem obvious, but it is truly critical. You cannot think well if you are tired. For Matt, this occurs after a good night of sleep or nap.
Of course, Matt does not immediately wake up and start thinking, but rather after taking care of some quick tasks, making coffee, and clearing his head, he can think.
Critically, he eliminates urgent work. It is difficult to think about the important when urgent tasks are pressing on your mind.
Some of the best environments for him to think include the following:
walking (alone or with wife)long drivesmanual laborvacationsauna or similar quiet timesMatt tends to have an initial brain dump when an idea arises, and he makes sure to take quick bulleted notes down (don’t worry about spelling, format, etc. just get the ideas down).
Later, when he has more time, he fleshes the ideas out.
On a long drive, following this method, he developed the idea for Barbell Logic Online Coaching.
Prioritize thinking!
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
When to Embrace Urgency: The Occasional, Short-Term Galvanizing Power of Urgency
Woah, I thought we were about Undoing Urgency!?
Well, typically, yes. This is one of those rules that serves you well most of the time. You want to avoid useless or counterproductive urgency. If you fail to get out of the knife fight of the urgent, you cannot take care of the artillery battle of the important.
Let’s discuss some examples of when embracing urgency makes sense.
impending lawsuit requires drastic changes and rebrandingnot able to pay the bills and overhaul of business or family expenses neededAs you can see, these examples are both urgent and important. They both really come with the real prospect of impending failure.
These times are crucibles. Do you live or thrive or die?
Lean in and embrace the galvanizing power of the urgent.
These times periods, however, burn people out. They must be short and infrequent.
They can totally transform, however, relationships and organizations. These periods often come with nostalgia as we look back on them.
Learn when to embrace urgency.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
When Important Becomes Urgent: Faith, Family, Fitness
Those things that are important but not urgent, such as family, health, and religion, can become urgent when unattended to (or minimally attended to) long enough.
You find yourself bickering with your spouse or family more than normal, clothes unable to fit and feeling physically and mentally worse, and falling short of the standard your faith holds you to.
Now, your family, your fitness, and your faith are urgent (and, of course, still important).
It is time to clear your schedule, pull the weeds, and take care of what is most important. Life is signaling to you that you need to spend more time and effort on these things.
This might be scheduling a vacation. It could be a spiritual retreat. Maybe you clear off a time to train every day and start every single day (today) training.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
Extreme Gratitude
Matt goes through and thanks many of the people that have helped bring him and Barbell Logic to the point it is today.
Having just submitted the book to Forbes, about to go on vacation, and halfway through the year, Matt takes time to thank the people who matter to him.
He recommends doing this if you have not. We want to appreciate the pursuit, not the outcome, and taking time to be thankful is a great way to enjoy the pursuit.
Opportunities have arisen that, whether you call it luck, fortune, fate, or grace, you did not deserve in any real way. You found friends and colleagues, co-workers and jobs that you did not expect but mattered.
Take time to be grateful. Have extreme gratitude.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ -
How to Write a Book: Tips & Tricks for the Process
Matt has been writing a book for Forbes with Nick as the editor. This process has worked especially well, as it has allowed Matt to do what he does best: verbally process ideas and tell stories.
Nick has been able to use his strength, of writing and editing to ensure not just correctness of grammar, syntax, and language but clarity of thought.
As a lawyer, he is good at identifying issues, organizing thoughts, and finding gaps in thoughts.
Matt and Nick worked on an ugly but extremely functional outline. It is not pretty, but it has enough detail to actually help describe what will be written.
Matt then records what he wants a chapter to be verbally. He might also share some old podcasts that also describe the issue.
Nick was able to get the transcript from the audio using this service. AI has made transcriptions inexpensive, quick, and easy.
How to Write a Book: Developing an IdeaNot everyone should write a book, but likely some people who should never do.
Matt had burning ideas that he had been developing for years and decades, and the opportunity arose and he seized it.
Before this, remember, he had been writing articles, recording podcasts, and discussing things on YouTube for years if not decades.
Start getting your idea out there. Talk about it, write about it, share it with people. Get feedback. Don’t expect to go from idea to book.
Some ideas should just be a podcast or article. Some ideas are books.
Similar to how Matt would recommend starting a business, don’t go from nothing to book, but start organically developing the idea. You may eventually publish or self-publish a book.
Nick recommends this needing to be important to you and your values divorced from its success. You have to want to get this idea out there and see the benefit in developing the idea.
Learn more about how to write a book.
Barbell Logic Links
Website: https://barbell-logic.com/
Instagram: https://www.instagram.com/barbell_logic/
Facebook: https://www.facebook.com/barbelllogiccoaching/
X: https://x.com/BarbellLogic
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See how much you could be making at https://turnkey.coach/5x
Check out our Coaching Kickstarter eBook to accelerate your coaching career
If you're interested in improving your coaching practice and making 5x your current dollar-per-hour earnings, go to https://turnkey.coach/coaching-rediscovered/ - Mostrar mais
