Episódios
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BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show:
Why That Worked – Presented by StoryBrand.AI, hosted by Donald Miller.
It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025!
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YouTube is more than a platform for cat videos and viral dance trends—it’s a powerful tool for scaling your coaching business. Yet for many coaches, building a presence on YouTube feels overwhelming. You spend hours creating videos, but the results don’t seem to match your efforts. Views trickle in, and the idea of turning YouTube into a source of revenue seems out of reach. How can you create content that not only grows your audience but also grows your business?
In this week’s episode, Donald Miller sits down with Sean Cannell, YouTube strategist and CEO of Think Media, to uncover how YouTube can be a game-changing asset for your coaching business. Sean shares his proven strategies for making impactful videos, building trust with your audience, and creating multiple income streams—even if you’re starting with zero subscribers. Listen in for practical steps on how to leverage YouTube as a tool for business growth.
For more, check out Sean’s incredible book YouTube Secrets on Amazon: https://www.amazon.com/YouTube-Secrets-Ultimate-Following-Influencer/dp/1544511817
Visit the Think Media YouTube channel for actionable tips to build your channel and grow your business: https://www.youtube.com/@ThinkMediaTV
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Need proven strategies and actionable tactics to drive your coaching business and make a bigger impact on more people in 2025? Don't miss our upcoming How to Land 5 High-Value Clients in the Next 30 Days, hosted by Donald Miller and Michael Hyatt, on December 12, 2024 at 10am CST. Register now at CoachBuilder.com.
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Delivering exceptional customer service can feel taxing, especially when you’re juggling multiple roles in your business. It’s easy to think that “good enough” is sufficient, but the truth is, it’s the small, thoughtful actions that leave the biggest impact on your customers. If you’ve ever struggled with handling tough customer interactions or wondered how to wow your clients without breaking the bank, you’re not alone. What if elevating your customer experience could be simpler (and more affordable) than you think?
In this episode, hosts Bobby Richards and James Sweeting sit down with Kelley Kirker, Director of Customer Experience at Business Made Simple, to reveal practical strategies for transforming customer interactions from ordinary to extraordinary. Learn how to streamline your processes, respond quickly with empathy, and surprise customers in ways that build trust and word-of-mouth marketing. Tune in and get actionable steps to create a standout customer experience that drives real business growth.
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FIND OUT YOU CAN START AND GROW A SUCCESSFUL COACHING BUSINESS AT CoachBuilder.com.
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When your business starts to scale, growth brings new opportunities—and new complexities. As they say, “New level, new devil.” While rapid growth is exciting, it can also lead to misalignment, confusion, and burnout without the right checks in place. To keep your team focused, your mission clear, and your growth sustainable, you need a proactive approach.
In this episode, host Bobby Richards talks with Tyler Ginn, President of CoachBuilder and Business Made Simple, who reveals a 4-part health check that’s become a game-changer for scaling businesses. Tyler’s framework—covering mission, processes, people, and results—keeps you ahead of potential pitfalls and helps you steer your company confidently through change. If you’re feeling the growing pains of success or want a proven strategy to keep your business on track, listen in to get the tools you need to lead with clarity and intention.
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FIND OUT YOU CAN START AND GROW A SUCCESSFUL COACHING BUSINESS AT CoachBuilder.com.
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If you’re in the coaching business, you know it’s not enough to just find clients. You’ve got to help them get real results that make a difference. But without a proven system, that’s easier said than done. A lot of coaches end up frustrated, watching their clients stall out. So, what if you could skip the trial and error and go straight to what works?
In this episode, Donald Miller talks with Michael Hyatt, founder of Full Focus, and Will Guidara, author of Unreasonable Hospitality, about their newly launched certifications on the CoachBuilder platform. Michael’s Full Focus Planner Certification gives coaches a simple, effective way to help clients get set and achieve their biggest goals. While Will’s Unreasonable Hospitality Certification teaches you how to create unforgettable client experiences. Both certifications provide ready-made frameworks, teaching material, and marketing assets, allowing you to skip the trial and error and go straight to what works. Listen in and learn how you can gain a major competitive edge with these 2 powerful certifications.
Find out how to grow your coaching business at CoachBuilder.com.
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As a business coach, you might have all the passion and wisdom in the world, but if you don’t have a clear, step-by-step framework, things can get messy—fast. Without a reliable system, helping your clients get consistent, meaningful results is essentially a gamble. You end up reinventing the wheel for each client which creates an exhausting grind for you and an unpredictable experience for your clients. So, how do you move from just giving good advice to offering a proven, repeatable system that guarantees results?
In today’s episode, Donald Miller returns to share how the Small Business Flight Plan Certification can transform the way business coaches deliver value. This certification gives you a plug-and-play system to help small business owners grow, stabilize, and scale. Don breaks down his signature airplane metaphor, turning complex growth strategies into an easy-to-follow framework that works. You’ll learn how to guide your clients through every key area of their business—from leadership and marketing to cash flow and operations. Tune in if you're ready to help your clients achieve long-term growth with clarity and confidence!
f you're ready to turn your expertise into a profitable coaching business, head to CoachBuilder.com to schedule a call where we’ll answer all your questions and help you determine if the Coach Builder framework is the right fit for you.
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ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
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Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you.
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If you think more followers or a bigger ad budget will fix your business, think again. Too often, business owners mistake tactics for strategy. They focus on short-term wins—like growing a social media following or driving quick sales—but forget to ask the most important question: “Where are we going?” Without a clear strategy, all the marketing and tactics in the world won’t save you. What if, instead of searching for the next quick fix, you defined where you’re headed and why?
In this week’s episode, host James Sweeting talks with bestselling author and marketing guru Seth Godin about his new book This is Strategy. Seth breaks down how business owners can build a strategy that acts like a compass, guiding them even when the business landscape shifts. He reveals the 4 key elements of any successful strategy and how they can transform your business. You’ll also learn how to prioritize long-term thinking, define who you serve, and make tough decisions when it's time to pivot. Listen in and start steering your business with clarity and intention.
Order This is Strategy at geni.us/thisisstrategy.
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How do you start charging for your advice without feeling weird about it? A lot of business owners have the expertise to coach others, but turning that knowledge into a successful coaching business can feel daunting and awkward. How do you know if what you’re offering is worth the price? The real challenge isn’t what you know—it’s learning how to package that knowledge into something people are willing to pay for. Without a clear plan, it’s easy to get stuck in “free advice” mode and miss the opportunity to build a business around the insights you already have.
In today’s episode, hosts Bobby Richards and James Sweeting talk with Business Made Simple’s very own Donald Miller, creator of the Coach Builder framework, to give you a clear, step-by-step plan for building a thriving coaching business. Don lays out 8 essential steps that will help you professionalize your coaching, confidently charge for your expertise, and grow your business. If you’ve ever wondered how to make the leap from giving free advice to getting paid for what you know, this episode gives you the tools to make it happen. Listen in and learn how to transform the expertise you already have into a profitable revenue stream!
If you're ready to turn your expertise into a profitable coaching business, head to CoachBuilder.com to schedule a call where we’ll answer all your questions and help you determine if the Coach Builder framework is the right fit for you.
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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast
ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
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Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you.
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Video marketing can do wonders for your business—if you're comfortable getting on camera. For many, though, creating videos feels awkward and overwhelming. We freeze up, obsess over tiny details, or just have no idea where to start, leaving us feeling defeated before we even hit record. If you’re tired of watching hours of footage, only to realize you didn’t get what you needed, or you just hate how you sound and look on camera, you’re not alone. But there’s a better way to approach it that will make your video creation smoother and your personality shine through.
In today’s episode, hosts Bobby Richards and James Sweeting sit down with Abby Walla and David Storch, Hollywood film professionals and co-founders of Crushing It On Camera. They introduce their proven “Hollywood Method” to help you get comfortable on camera, using simple techniques to deliver content authentically. Whether you’re shooting a short reel or a 30-minute webinar, you’ll learn how to leave behind the stress of scripts or endless retakes. Abby and David teach you how to get prepared, bullet-point ideas, and stay natural. Listen in and learn how to feel confident, authentic, and genuinely excited to create video content.
Go to CrushingItOnCamera.com to access Abby and David's free Hollywood Method webinar.
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You’ve got the vision and the drive to grow your business, but there’s a massive obstacle holding you back: chaos. Tasks pile up, deadlines blur, and you find yourself juggling too many things at once. How many times have you wished you had more time to focus on the bigger picture? Without someone to manage the daily grind, it can feel like you’re constantly putting out fires instead of strategizing for growth. What if the answer isn’t more hours in the day, but a single, essential hire?
In this episode, host Bobby Richards talks with Sam Buchholz, a project management expert who has transformed how the Coach Builder team operates. From streamlining your team’s workflow to saving you hours of mental fatigue, they break down the undeniable value of a project manager. Sam shares practical insights on how the right systems can boost your business’s efficiency. Tune in to learn how to offload the minutiae and focus on what matters most—driving revenue and achieving your big vision.
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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
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You’ve built a business you're proud of, but are you spending too much time in the weeds? When small tasks pile up, you might feel like you’re doing everything except what actually grows your business. With every email and customer support issue you handle, you're losing time that should be dedicated to sales and marketing—the lifeblood of your revenue. So, how do you know when it’s time to delegate and finally scale?
In this episode of Business Made Simple, hosts James Sweeting and Bobby Richards sit down with Nicole Burke, founder of Gardenary, to chat about how she built a thriving online business by staying laser-focused on sales and marketing. Nicole shares her journey of transitioning from doing it all to building a team that handles fulfillment and admin, so she can prioritize what matters most. You’ll learn how to conduct a task audit, recognize when it’s time to hire, and maintain focus on activities that move the needle for your business. Listen in and get actionable steps to scale your team and your business!
Start living a garden-centered life at Gardenary.com.
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What’s the real cost of being too nice? It’s more than you might think. Many leaders, especially small business owners, fall into the trap of “ruinous empathy”, which is the failure to provide essential feedback due to the fear of hurting someone's feelings. Avoiding difficult confrontations might feel like the right thing to do—but it’s actually a fast track to mediocrity.
Join hosts Bobby Richards and James Sweeting as they sit down with Kim Scott, author of Radical Candor, to dive into the dangers of avoiding tough conversations. In this episode, Kim shares her powerful Radical Candor framework, breaking down how leaders can strike the perfect balance between caring personally and challenging directly. You'll learn how to move beyond "ruinous empathy," build stronger, more effective teams, and create a culture of honest feedback that drives real results. Listen in and discover specific strategies to give feedback that’s both clear and compassionate, helping you create a more accountable and high-performing team!
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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast
ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
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Many people believe that financial freedom—accumulating enough money to never work again—is the ultimate goal. But for most entrepreneurs, this dream feels out of reach, which leads to frustration and financial stress. The constant pressure to build wealth and achieve financial freedom can leave you feeling like a failure if you don’t hit that big number. So what if financial freedom isn’t the answer? What if there’s a more realistic and sustainable way to manage your money and build security?
In this episode, hosts James Sweeting and Bobby Richards talk with Tiffany Aliche, also known as "The Budgetnista," who shares her revolutionary concept of financial wholeness. Tiffany breaks down her 10-step plan that helps anyone achieve financial stability, whether you’re making $50k per year or $50 million. She also opens up about her own journey from financial mess to success and offers practical advice for small business owners to take control of both their personal and business finances. Tune in and learn how to build your dream business without sacrificing your financial peace!
Access amazing free resources to get started on the path to Financial Wholeness at TheBudgetnista.com.
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Are you leaving money on the table by not offering an online course? A lot of business owners feel overwhelmed by the idea of turning their knowledge into a digital product, worried it might be too complex or could cannibalize their bread-and-butter services. The doubts—about your teaching ability or the sheer effort involved—can make you question if creating an online course is the right move.
In today’s episode of the Become a Better Business Owner series, host Bobby Richards brings in digital course expert Amy Porterfield to shed some light on the issue for our course-curious listeners. From pinpointing the perfect course topic using your unique “10% edge” to testing and validating your idea with your audience, Amy shares practical steps to help you create a successful online course. Tune in to discover how to turn your expertise into a money-making, scalable digital product.
Register for Amy's upcoming Course Confident bootcamp at BusinessMadeSimple.com/CourseConfident.
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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast
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Cash flow is the heartbeat of any business. But what do you do when revenue takes a sudden hit and the money isn't coming in as expected? Whether it's a seasonal dip, unexpected expenses, or a major disruption like a pandemic, every entrepreneur feels the pressure when cash flow slows down. These times can be stressful and can even threaten the survival of your business. So, what can you do now to ensure your business stays afloat when money is tight?
In this week’s episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting send out the "coaching call" to Donald Miller who shares straightforward strategies for managing cash flow during tough times. You'll learn how to build a financial safety net, quickly generate extra cash, and bundle products to boost sales. Don also talks about staying calm under pressure and turning challenges into growth opportunities. Whether you're facing cash flow issues now or want to prepare for the future, listen in to get the tools you need to keep your business strong when revenue dips.
Get free access to the ultimate growth tool for your small business featuring 11 free worksheets and templates to drive revenue and profit. Just go to SmallBusinessFlightPlan.com/BMS.
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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast
ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
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So you've built a thriving business. You've got the airplane humming along, maybe even hitting 7 figures. But there's a nagging question in the back of your mind: "What's it all for?" Deep down, you want to make a difference, leave a legacy, maybe even inspire the next generation. But how? And do you really have to choose between profit and purpose?
In this episode of the Become a Better Business Owner series, hosts James Sweeting and Bobby Richards sit down with Bill Allen, a real estate investor and founder of a youth entrepreneurship program called Teenage Tycoon. Bill shares his journey from flipping houses to empowering kids to take control of their financial futures. You'll learn how to identify your community's needs, create impactful programs (without losing profit), and run a business that serves in multiple ways. Listen in to get inspired and discover how your business can make a true difference in the world!
7FigureFlipping.com
TeenageTycoon.com
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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast
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As a business owner, you might be a sales superstar, but teaching your team to replicate your conversations with potential clients can feel next to impossible. After all, you know the company’s origin story and the ins-and-outs of the product like the back of your hand. But in order to scale your business, you need to transition from being the primary salesperson to having a high-performing sales team. And to do that, you need a consistent sales process.
In this week’s episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting sit down with Chad Cannon, Business Made Simple’s VP of Sales and Marketing. Chad shares his simple 8-step sales process that he used to close the first 400 seats in a business coaching program. You'll learn how to build rapport, uncover pain points, and ask for the sale in a way that feels natural and authentic (not overly scripted!). Listen in and get Chad's battle-tested strategy for selling and scaling consistently!
Create the talking points for your next discovery email or sales meeting at OnlineSalesScript.com.
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You've probably heard the phrase "content is king" more times than you can count. But creating content that truly drives sales is easier said than done. Many biz owners struggle to produce content that hits on all levels: it feels authentic, builds trust, and makes an impact on their bottom line. You might be wondering: How can I create content that my target audience actually wants to read?
In this week’s episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting chat with Marcus Sheridan, author of "They Ask, You Answer", to discuss his proven framework for creating content that converts. Marcus shares his journey from near-bankruptcy to becoming a multimillionaire by simply answering customer questions honestly and transparently. You’ll learn the 5 types of content that every business should be creating, and how to use AI to enhance your content strategy. Listen in and discover the secret to becoming the most trusted voice in your market and driving more customers to your business.
Follow Marcus on LinkedIn at www.linkedin.com/in/marcussheridan or email directly at [email protected].
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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast
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As a business owner, you know that a high-performing team is essential to success. But what if your team isn't performing at its best? If communication is breaking down, productivity is low, and your goals are slipping out of reach, it might be time to look at a surprising factor many leaders miss. The secret to a high-performing team isn't a complicated strategy or expensive software; it's something much simpler: feedback.
In the latest episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting sit down with Erin Meyer, New York Times bestselling author and professor at INSEAD Business School, to discuss why feedback is essential, how to give it effectively, and the common pitfalls to avoid. Whether you're a seasoned CEO or a first-time manager, tune in and learn how to create a feedback-rich culture that drives your team to new heights!
Find more info about Erin Meyer at ErinMeyer.com or connect with her on LinkedIn: https://fr.linkedin.com/in/erin-meyer-paris.
Listen to Erin's past episode #34: Erin Meyer—Rewrite the Rules for Growing Your Business: https://podcasts.apple.com/us/podcast/erin-meyer-rewrite-the-rules-for-growing-your-business/id1092751338?i=1000532788641
Get instant access the Management and Productivity Framework (including the 5 Key Meetings) at businessmadesimple.com/management-and-productivity-made-simple.
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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast
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Let's talk about the elephant in the room for a second: the relentless hustle and grind of building a business. The entrepreneurial world can be a demanding beast, often forcing us to sacrifice our personal lives in the pursuit of success. Yes, you love your business, but you didn't sign up to be married to it. The truth is, chasing success doesn't have to mean sacrificing your personal life. You deserve to have both.
Kicking off our brand new Become a Better Business Owner series, hosts Bobby Richards and James Sweeting chat with Megan Hyatt Miller, CEO of Full Focus, about achieving what she calls the "double win." Megan is here to give you practical strategies for building a successful business without burning out or neglecting the things that truly matter. She shares her own journey of balancing entrepreneurship with family life, and shows you how to prioritize like a pro, set boundaries, and ultimately create a life that's fulfilling both in and out of the office. Listen to today’s episode if you're ready to ditch the hustle and embrace a more sustainable, fulfilling path to success.
Get the tools and training you need to achieve the Double Win at FullFocus.co.
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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast
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Here’s a stark warning: heart disease is America’s #1 killer, and stress is heart disease’s #1 predictor. When your work/life balance is out of whack, stress only grows. How business owners manage this delicate highwire act is quite literally a matter of life and death. Thankfully, today we recognize the link between work/life balance and overall health, and there are steps anyone can take to improve that balance and their quality of life.
Today, host Donald Miller sits down with fellow Business Made Simple leaders James Sweeting and Bobby Richards. Their discussion covers Don’s own struggles with balancing work and life, and how he was able to make positive changes that helped both his business and his family. You’ll pick up practical tips from Don’s experience, learn three principles to preserving work/life balance, and dive into the philosophy behind reframing your entire conception of success. If you feel like so many business owners do — stretched thin and afraid of burning out — be sure to catch this episode and discover what you can change today to begin restoring balance to your world.
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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast
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