Episódios
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Racheal catches up with George Frost, founder of the fastest-growing rum brand in the UK. Find out what it takes to go against all trends and stick with an idea you believe in, how to build authentic brand partnerships that go way beyond a paid promotion, and why it’s essential to get your pricing right from day one. This is one for the rum lovers! Building Liquid is The Podcast about startups and challenger brands in the drinks space.
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Racheal catches up with Laura, Co-founder of the incredible boxed wine brand Laylo. Find out why launch timing counts, how the marketing landscape has changed and what it means to be busy vs effective. Building Liquid is The podcast about drinks startups and challenger brands.
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Racheal heads back to her family’s homeland in Fermanagh to talk to Joe McGirr, founder of Boatyard Distillery. Hear how Joe built the distillery from the ground up, why the support of friends, family and the community in Fermanagh has been essential to success and how taking the small, sometimes difficult steps to be more sustainable are an essential part of the Boatyard story. Recorded IRL, with a Dec’s Martini in hand! Building Liquid tells the stories of startup and challenger drinks brands.
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Racheal catches up with Rob to chat about taking his and Co-founder Sam’s love of food and drink, and turning it into the fastest growing RTD cocktail brand on the market. Find out why it’s actually more important to prepare for success than failure, how and why they pivoted from a swanky single serve Old Fashioned to a mass market quality canned product, and how to manage growing your team from being just Founders to a whole squad. You’ll want to get an Espresso Martini on the go for this one!
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Racheal catches up with Bethan to talk about starting a brand from your kitchen, when you know it’s time to dive in fully and how owning that direct-to-consumer relationship can be extremely powerful.
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Racheal catches up with Vishal, Co-founder or Sollasa Drinks. They chat about creating an entirely new category, winning hearts and minds in the on-trade and how to balance a day job, a young family and a side hustle.
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Racheal catches up with Tom who is the founder of Rockstar Spirits to talk all things viral brand, making PR last longer, a successful Dragons Den bid and how thrive as a one man band. This one will make you thirsty!
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Racheal catches up with Jon (who was dialling in on Mexican Wi-Fi, so please excuse the slightly dodgy audio) to talk about how he turned a passion for Mezcal into the first pop-up Mezcal bar in London. We chat about turning that initial pop-up into a fully-fledged subscription service, what it means to be successful and how the Sin Gusano Project is giving back to the people producing Mezcal. This one is also a really good lesson for anyone who wants to learn more about about this fascinating spirit!
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Racheal catches up with Spencer Matthews from CleanCo to talk all things alcohol-free. They talk about the power of iteration, how to raise big sums of money and cracking that all-important first listing.
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Racheal catches up with Annabel, founder of the magical Nc’Nean Organic Scotch Whisky. They talk all things sustainability, what it takes to gain BCorp status and how they managed to create such a silky smooth whisky at such a young age.
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Racheal catches up with Claire to find out how she went from law student to world-renowned cocktail competition winner and then from developing flavoured vodkas for a leading alcohol company to co-founding alcohol-free aperitif brand Aecorn. Grab some olives and prepare a spritz because this episode will make you long for golden hour.
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Racheal chats all things Bloody Marys with Will & Harry. Hear how they almost started their business in a cauldron, nearly blew up their mates canning line, some hot-off-the-press news about the Bloody Clarity and find out where Racheal and the guys think makes the best Bloody Marys in London - This one will have you craving the umami goodness.
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Racheal catches up with co-founders Matt and Jordan to talk about their journey from ordering quinine off Amazon to distribution deals with Molson Coors. Hear how they came up with the idea for Lixir, what it’s like working with a friend you’ve known since you were 5 and whether either of them will claim the title of Best Bartender.
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In this episode of Building Liquid, Racheal catches up with Louise to find out how she went from corporate life to reigniting the Irish tradition of whiskey bonding, via a beach in Thailand. We talk bootstrapping, hiring an entire cruise ship for industry legends (the absolute opposite of bootstrapping) and the best advice for women carving out a path in the industry.
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Racheal catches up with Ellie, founder of the Columbia-inspired alcohol-free spirit Caleño. Hear about Ellie’s journey to creating the brand, how she went about perfecting the liquid and her top tips on how to really put yourself out there as a founder.
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Racheal catches up with Henry, founder of Nonsuch Shrubs and 8th generation Aspall’s cyder maker to learn all about the fascinating history of this vinegar-based syrup. We take a tour to India via Hong Kong, and hear what it’s like to grow up in a dynasty such as Aspall’s.
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Racheal catches up with Stephanie Jordan of planet-positive calvados brand Avallen. We talk about the importance of sustainability by design, the work we all need to do as an industry to tackle climate change and get a whistle stop tour of the history of the previously under-appreciated apple-based spirit.
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Racheal catches up with Pat Venning who is co-founder of Market Row, a botanical rum distilled in the heart of Brixton. We talk about the challenges of setting up your own distillery, the importance of the local area to the brand and why you should take the time to get your product right. Warning - some tasty drinks made/discussed in this episode, it might make you thirsty!
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Racheal catches up with Chris to talk all things alcohol-free. We take a trip to Argentina via Japan to find out about the inspiration behind Wilfred’s, the importance of ingredients to flavour and the role his mum’s garden has played in his success.
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They say you should never meet your heroes, but luckily this one didn’t disappoint! Racheal catches up with Elwyn Gladstone who has been instrumental in the launch of some of the most iconic brands in the world, most recently with the launch of Malfy gin. Hear Elwyn’s perspective on what it really takes to launch a successful innovation, if he believes there’s a ‘winning formula’ and whether or not you can have a successful meal made entirely from potatoes.
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