Episódios
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In this episode of CMO Chapters, host Lucy interviews Natalie Truong, Chief Marketing Officer at EY, as she shares her unique journey to becoming a CMO, insights into leadership, and strategies for aspiring marketers. Natalie discusses how her career didn’t follow the traditional corporate ladder but rather took a more diverse and exploratory route. From working in various sectors, such as finance and professional services, to leading teams across multiple geographies, her career demonstrates the importance of cross-functional knowledge and adaptability.
Key Topics Covered:
The Non-Linear Career Path: Natalie’s experience navigating her marketing career across industries and continents, including advice on gaining diverse experiences rather than rushing to reach the CMO title.Advice for Aspiring CMOs: Tips for marketing professionals aiming to reach senior leadership positions, including the importance of learning various aspects of marketing, patience, and gaining cross-functional business knowledge.The Importance of Business Acumen: Natalie stresses the need for marketers to understand the broader business landscape, from financials to operations, and how it all ties into successful marketing leadership.Adapting to New Trends – The Role of AI: The critical role of AI in marketing and how staying ahead of technological advancements can make or break a career in today’s fast-paced industry.Leadership and Team Development: Insights on being an effective leader, from managing diverse teams to having tough conversations and fostering a culture of growth and success.Global Marketing Experience: Natalie reflects on the value of working in global markets, the challenges of managing global teams, and how this experience has shaped her as a marketing leader.Defining Success as a CMO: Beyond metrics and campaigns, Natalie measures her success by the culture she helps build and the leaders she develops.Resources & Mentions:
Thomas Barta: Marketing Masterclass on leadership in marketing.Jim Stengel: Interviews with top marketing professionals, including insights from his time as CMO of P&G.Books:
Radical Candor by Kim ScottLeaders Eat Last by Simon SinekLegacy and The Art of Winning by Dan CarterFollow the Podcast via New Chapter Talent:
Instagram: @NewChapterTalent
LinkedIn: New Chapter Talent
This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!
Website: https://www.newchaptertalent.com.au/contact-us
LinkedIn: https://www.linkedin.com/company/new-chapter-talent/
Email: [email protected]
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In this debut episode of CMO Chapters, host Lucy delves into the dynamic world of marketing leadership with Nicola Clement, Chief Experience Officer at Adore Beauty. Nicola, a seasoned professional with over 23 years of experience in digital and retail, shares her journey from her early days in marketing to leading major transformations at iconic brands like Myer, Jetstar, Smiggle, and Kathmandu. The conversation is packed with actionable insights for aspiring CMOs, including the importance of soft skills, personal branding, and how to navigate the complexities of today's business landscape.
Join us as Nicola opens up about her career path, the lessons learned from both great and challenging leaders, and her advice on how to achieve success in the ever-evolving marketing world.
Key Takeaways:
Career Path & High Achiever Mindset: Nicola reflects on her journey, emphasising the importance of curiosity, problem-solving, and finding a balance between left-brain logic and right-brain creativity in marketing.Learning from Leaders: Nicola shares how past bosses, both supportive and difficult, shaped her leadership style, underscoring the importance of giving teams space to shine.Moving Up the Ladder: She breaks down the myth of linear career progression, advising marketers to focus on developing a broad skill set, embracing sideways moves, and being conscious of long-term goals.AI in Business: A candid discussion on how AI isn't new but now more accessible, Nicola stresses the need for a business-driven approach to AI rather than chasing shiny tech solutions.Personal Branding: Nicola encourages marketers to show up authentically and take advantage of panel opportunities to build their personal brand.Work-Life Balance & Stress Management: Nicola opens up about her struggles with stress and anxiety, sharing how "time budgeting" and maintaining balance help her manage a demanding career.Recommended Reading from Nicola:
Radical Candor by Kim Scott – A guide to giving and receiving feedback while fostering psychological safety in the workplace.Shakti Leadership – Exploring the balance of feminine and masculine power in business leadership, and how showing up as your whole self can drive success.Connect with Nicola: LinkedIn: Nicola Clement
This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!
Website: https://www.newchaptertalent.com.au/contact-us
LinkedIn: https://www.linkedin.com/company/new-chapter-talent/
Email: [email protected]
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Welcome to the CMO Chapter Podcast, where we dive deep into the dynamic world of Chief Marketing Officers. Join us as we explore the careers, insights, and strategies of top marketing executives who shape the brands we know and love. Whether you're a seasoned marketer, aspiring CMO, or simply curious about what it takes to step into the shows of a CMO. This podcast is your backstage pass to discovering what it’s like to lead and innovate in the ever-evolving landscape of business and consumer engagement.
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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!
https://www.newchaptertalent.com.au/contact-us
