Episódios

  • How did Aaron get on 40+ podcasts in the first 8 months of 2024? Aaron shares the strategy plus how to use podcasting to get clients. Podcast guest episodes now attract 40% of new clients to Content Only.

    In this episode of the Content Marketing Podcast:

    - How Aaron got on 40+ podcasts in the first 8 months of 2024.
    - How podcast appearances can add new clients to your business.
    - The old school strategy Vs Podmatch.
    Join Podmatch: https://www.joinpodmatch.com/contentonly
    - 3 things you need in place for hosts to want you on their podcast.
    - Repurposing podcast appearances into social media content.
    - Why podcast guest episodes are the ultimate leveraged content creation strategy.

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

    Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au

  • How did I get on Grant Cardone TV? What have I learned running a content agency and creating 1000's of videos for niche clients? My podcast journey and would I do it again? All these questions are answered in my guest interview with Roy Coughlan on the Speaking Podcast.

    Follow Roy's podcasts here: https://bio.link/podcaster

    In this episode of the Content Marketing Podcast:

    - How Aaron Witnish started his Marketing Journey
    - Why I stopped following other marketers
    - How I got to be on Grant Cardone TV
    - My own podcasting journey and lessons
    - Why not all views are created equally
    - Paying attention to your Marketing to make it work
    - Client content success stories
    - Reposting your content
    - How income can disappear overnight

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

    Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au

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  • Stop listening and post a damn video! This episode is on the back of listeners sending their love - but taking no action with the content strategies, frameworks and ideas in this show. It's time to hit record and post!

    Take a test drive and get 7 days free video content: https://calendly.com/contentonly/testdrive

    In this episode of the Content Marketing Podcast:

    - Aaron's rant to listeners who aren't posting content yet.
    - A framework to post your next video on social media.
    - Exposing the fear and vulnerability of showing up on camera.
    - How to get your videos in front of target clients on any budget.
    - The importance of marketing and doing what is required to grow a business

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

    Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au/

  • Today, Aidan Sowa shares the power of PR to achieve local dominance through strategic media placements and innovative marketing.

    Aidan delivers proven tactics for securing media features and building a powerful personal brand that drives business growth and recognition.

    IN THIS EPISODE:

    Aidan's journey into the PR world.The common challenges entrepreneurs face in getting media attention.Examples of media placements changing a brand & business.Strategies to achieve local dominance through media placements.The best time to use PR marketing and how often.Writing viral stories to get on media sites like FOX, NBC & Forbes?Measuring the impact of media placements and PR.

    AND MUCH MORE

    If you enjoyed this episode follow the podcast to get all new episodes on-demand.

    Get in touch with Aidan:

    On Instagram @theaidansowa
    or velvetvoicepr.com

    Social media:

    https://www.instagram.com/theaidansowa/
    https://twitter.com/AidanCSowa
    https://www.linkedin.com/in/aidansowa

    FREE DOWNLOADS

    Download the 30 days in 90 minutes content creation system for free at https://contentonly.au/

  • Email marketing expert Josh Kropkof gives away his email marketing secrets, including the controversial tip to "send more emails" - but with a twist.

    In this episode, you'll discover:

    EMAIL MINDSET: Treating email as a relationship-building channel.

    PERSONALISATION TIPS: Why ad-like emails are no longer effective and how to personalise emails with unique content.

    EMAIL PRO TIPS: Email marketing hacks, including getting emails into the primary inbox and 2X-3X-ing open rates.

    EMAIL COPYWRITING TIPS: Direct response copywriting tips to drive email sales with irresistible offers.

    HOW TO START: Steps for business owners to start email marketing from scratch.

    AND MUCH MORE!

    You don't want to miss this one - Josh generously gave away the farm.

    #emailmarketing #emailmarketingtips

    Get in touch with Josh:

    email123.club (newsletter)
    TheEmailAgency.com (website)
    emailprofitscheatsheet.com (free resource)
    https://www.linkedin.com/in/josh-kropkof/

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

    Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/

  • Emanuel Rose & Aaron explore how AI is "reshaping" content marketing and what it means for your business paired with practical examples of how AI gets used in Aaron's content agency to enhance output.

    In this episode, you'll discover:

    - Efficiency Revolution: How AI streamlines digital marketing operations, enhancing both speed and quality.

    - AI as a Team Member: Insights into training AI like an employee to maximise its potential in advertising and copywriting.

    - Practical AI Applications: Real-world applications of AI that are changing the game for marketers and agency owners.

    - Prompt Engineering: Tips on how to effectively communicate with AI to produce desired outcomes.

    Future of Marketing: Predictions on how AI will continue to evolve and impact marketing strategies.

    Follow the "Marketing In The Age of AI" Podcast on your favourite platform:

    YouTubeSpotifyApple

    Follow Emanuel on LinkedIn: Emanuel Rose

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

    Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/

  • The psychology of content! This episode discusses the mindset of your target customers when they consume different content formats and why they use select social media platforms. Understanding this psychology helps formulate a content strategy to achieve your business goals.

    In this episode of the Content Marketing Podcast:

    - A practical example of how the episode opening attracts and repels listeners.
    - The difference between podcast content, YouTube videos, social feeds and which formats to consider.
    - When to go all in on AI and synthetic content versus when humanised content is a better approach.
    - The magic of authenticity and attracting a tribe of aligned clients to a business.
    - How content can lift all other marketing performance by building trust.

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

    Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/

  • Dave Polykoff invited Aaron onto The Brand Science Podcast to nerd out on content repurposing strategies, how to get on podcasts, content posting frameworks, the mindset of getting on video to the equipment, AI vs human content - and the list goes on.

    Dave kindly allowed Aaron to share their chat on the podcast this week so you can go from feeling overwhelmed about content creation to ready-to-publish content your audience will love.

    In this episode:

    ► How to find 100s of client-attracting topics for your audience.

    ► Tips and tricks to look and sound your best on camera (and 3 tools you can use).

    ► How being a guest on someone else’s podcast can generate content AND exposure for your personal brand.
    ► AI's role in content creation and the importance of authenticity in a synthetic content world.

    Subscribe to Dave's Brand Science Podcast:
    Apple: https://podcasts.apple.com/us/podcast/brand-science/id1739150806
    Spotify: https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

    Download the 30 days in 90 minutes content creation system for free at: https://contentonly.au/

    If this episode of the Content Marketing Podcast added value, subscribe and share it with someone else.

  • The content strategy for local small businesses with fixed service areas differs from other businesses. To reach target customers in the community use the 4 steps outlined in today's content strategy.

    In this episode of the Content Marketing Podcast:

    - The "callout" strategy to appeal to customers in your small businesses' local service area.
    - Using local hashtags instead of global hashtags to infiltrate the community newsfeed.
    - The power of putting the local business owner and employees in the content to build human connection and stand out quickly in the community.
    - How boosting content to the suburb(s)/postcode(s) you service can create a local celebrity impact and generate referrals.
    - The one reason local small businesses have a content strategy advantage over broader service providers.

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

    Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/

  • AI expert Konrad Sanders exposes the impact of AI on content marketing, including AI's strengths and limitations, whilst predicting AI models for specific industries in the future and creating AI team members.

    In this "AI" episode of the Content Marketing Podcast:

    - Konrad's AI journey from 2018 to 2024.
    - ChatGPT's influence on content marketing and business since its inception.
    - How AI will change the marketing industry and tips to adapt early.
    - How companies can AI future-proof without getting left behind.
    - Konrad's systems for training and building AI team members.

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

    Konrad's PDF "AI SEARCH REVOLUTION" Gift:
    https://www.creative-copywriter.net/wp-content/uploads/2024/05/GENERATIVE-AI-SEARCH-A-NEW-DAWN-FOR-SEO-CONTENT-2.pdf

    Get in touch with Konrad Sanders's:
    Twitter (@KonradSanders)
    LinkedIn (Konrad Sanders)

    Konrad's services: https://www.creative-copywriter.net/contact-us-now
    Email: [email protected]


    FREE MARKETING GIFTS

    Download the 30 days in 90 minutes content creation system here: https://contentonly.au/
    Email Aaron Witnish: [email protected]

  • Marketing veteran Neil Wilkins predicts the future of marketing and reveals his blueprint to stay ahead of the competition at all times. Neil generously gives away the "personalisation strategy" keeping him at the top of the marketing game for over 3 decades.

    In this episode of the Content Marketing Podcast:

    - The future of marketing and what you MUST know to compete beyond 2024.
    - Tips to up-skill quickly and adapt to new marketing models before the competition.
    - Why "customer wellbeing" is the trend to pay attention to right now.
    - How Neil built a successful marketing podcast with 437+ episodes in the bank since COVID.
    - AI, sustainable marketing and what these two movements mean for business owners and content creators.

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

    Get in touch with Neil Wilkins here:

    http://neilwilkins.online (website)
    https://podcasters.spotify.com/pod/show/neilwilkins (podcast)
    https://www.linkedin.com/in/neilwilkinsx/ (LinkedIn)

    FREE MARKETING GIFTS

    Download the 30 days in 90 minutes content creation system here: https://contentonly.au/
    Email Aaron Witnish: [email protected]

  • Today, the importance of re-posting old content for new audiences and followers to compound its value without relying solely on new content. Aaron also discusses content quality over quantity, and identifying the content to create for your target audience.

    RESOURCES MENTIONED

    Download the 30 days in 90 minutes content creation system here: https://contentonly.au/

    In this episode of the Content Marketing Podcast:

    - Re-posting older content for newer followers to maximise the lifetime value of your content creation efforts.
    - Tips to create the right content for your target audience moving forward.
    - Alex Hormozi posted 35,000 pieces of content and I recap some of Alex's lessons.
    - Getting into a content creation rhythm that will set you up for future compounding growth.
    - How to get niche content ideas in 20 seconds or less.

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

  • Today expert guest Stephen Whiting (CEO of Street Text) shares the marketing and advertising secrets that have generated 5 million+ leads for his clients since 2012.

    In this episode of the Content Marketing Podcast:

    - Using ads to generate predictable revenue and the need for businesses to have a strong social media presence to build trust and certainty with potential leads.
    - The use of AI in creating effective marketing strategies and the importance of testing different approaches to find what works best.
    - Ad bundles, where multiple ads are scheduled to run in a sequence to be more cost-effective and efficient.
    - Re-marketing with targeted ads to people who have already shown interest in your products or services.

    AND much more.

    Get in touch with Stephen Whiting:
    Email: [email protected]
    Facebook: https://www.facebook.com/swhitings
    LinkedIn: https://www.linkedin.com/in/stwhiting/
    Street Text: https://streettext.com/

    FREEBIE: Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

  • Neil Wilkins invited Aaron Witnish as a guest on his renowned podcast and extracted everything you need to know about our agency's content strategy, mindset and view of the future, as well as adding Neil's value to the topics. Neil generously allowed us to share the conversation here.

    Follow The Neil Wilkins Podcast here: https://www.youtube.com/channel/UC7zgDi1JFPWbSKcX0Odl4kA

    RESOURCES MENTIONED

    Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

    In this episode of the Content Marketing Podcast:

    - What responsibility do content markets have on social media and how important are quality and quantity?
    - The 30 days in 90 minutes content creation system gets broken down into the bootstrapping version up to the premium end.
    - Where to get content ideas and how the algorithm treats content and follows your patterns.
    - Is there such a thing as a "content mindset" and what role does it play in content creation?
    - Is social media even social? Or have marketers ruined it for everyone? Then what does the future of content look like?

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

  • Many business owners spend thousands advertising to cold audiences. But retargeting followers, content engagement, profile interactions, website visitors and your database are where the hot and warm client opportunities reside. Retargeting can be a high-converting and low-budget way to monetise your content marketing strategy.

    RESOURCES MENTIONED

    Retargeting tutorial (on YouTube): https://www.youtube.com/watch?v=gvIhGVSdxIE
    Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

    In this episode of the Content Marketing Podcast:

    - The difference between marketing to a cold audience and a warm audience.
    - The role content plays in building a growing audience of high-converting client opportunities much further along the buying timeline.
    - How and where to set up a retargeting audience and what to include.
    - The offer we circulate to our content retargeting audience and why it's different to a cold audience offer.
    - An invitation to create content more efficiently to grow your retargeting options.

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

  • What is a zero-click content world? Marketing expert Lorraine Ball reveals this must-know concept for content creators and business owners, including, what "zero-click" means for the future of your content.

    Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

    Here are the questions I asked Lorraine Ball in this episode of the Content Marketing Podcast:

    What is a zero-click world?
    How is zero-click changing content creation and content marketing?
    Do you have any tips on how to create content in a zero-click world?
    Do you have any predictions for the future of content?
    What have you learned from podcasting and any tips for listeners starting a podcast?
    Do you have any marketing takeaways you want to leave the audience with?

    Get in touch with Lorraine:

    Website: www.morethanafewwords.com
    Podcast: https://morethanafewwords.com
    Amazon Author Page - https://bit.ly/LorraineBallAuthor
    YouTube - https://www.youtube.com/@MTFWPodcast
    Instagram -https://www.instagram.com/themtfwpodcast/
    Facebook - https://www.facebook.com/MTFWpodcast/
    LinkedIn - https://www.linkedin.com/in/lorraineball/
    Photos: https://lorraineball.com


    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

  • Most business owners overlook the role content marketing plays in recruiting and becoming a destination employer with more demand to work at the company than the roles available.

    Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

    In this episode of the Content Marketing Podcast:

    - How to use content and video to become a destination employer that attracts top-tier talent without advertising for jobs (saving thousands).

    - The psychology of workers in the marketplace and why showcasing behind-the-scenes, values, projects and the culture attracts talent less interested in the remuneration and driven by the desire to be involved.

    - How content has recruited our last 3 team members and given us free samples of their work without asking.

    - Why content separates you from the thousands of competing job listings on Seek and similar sites, that have to sort through hundreds of applicants only to repeat the cycle when the role doesn't work out.

    - A simple system to start creating content that showcases your employment brand on social media and why narrow sectors have an advantage.

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

  • Small business owners often get prescribed marketing solutions from agencies that are not fit for their stage of business. This conversation addresses the problem and offers tools to make informed decisions to outsource your marketing.

    Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

    In this episode of the Content Marketing Podcast:

    - A framework to identify the correct marketing strategy to explore, so you can eliminate several other options.

    - Why education is important before investing in marketing, don't go in blindly.

    - The problem with speaking to a salesperson and how to get expert third advice to make an informed decision.

    - The way our agency increases transparency is by giving away the marketing strategy for free.

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.

  • Does your business need a website? This conversation for small business owners centres around a website transformation journey from 7 pages to a single landing page for Aaron's agency Content Only, find out what happened in today's episode.

    Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

    In this episode of the Content Marketing Podcast:

    - How an agency owner changed their entire business overriding their website with a landing page.

    - How to set up a website or landing page to generate leads.

    - A simple change to your profile headlines and bio to drive more traffic to your business website.

    - Aaron's landing page template that you can tweak for your business's offer: https://my.leadpages.com/shared/X3TvSNoiJZEms7xZxENNeL/xTPMkBvwWjGCr8xaWxueob

    - How to create a hook to generate more traffic and leads to your business's website.

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this was helpful so more people can discover the show.

  • How do you master the constant changes to the social media content landscape, algorithm and platform updates? There's a recurring secret found in the YouTube CEO's 2024 open letter.

    Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/

    In this episode of the Content Marketing Podcast:

    - The 1 tip to stay ahead of the masses when a social media platform changes the

    - Why the YouTube CEO's recent letter holds the secret to content creation in 2024.

    - How YouTube will treat AI and synthetic content moving forward (it's encouraging).

    - 1 pivot to your content scheduling that can change the way viewers treat your new posts.

    - 2-steps you can apply to any video on YouTube to get discovered in the right searches and recommendations.

    AND much more.

    Make sure you follow or subscribe to catch each new episode on demand and leave a 5 star review if this was helpful so more people can discover the show.