Episódios
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We’re continuing our series: Your Biggest Course Creation Questions, Answered, and this week we’re digging into a question that comes up with every client:
“How do I know which online learning platform is right for me?”
From all-in-one tools like Kajabi to community-first platforms like Skool, I’m walking you through how to choose an online course platform based on how you want to teach, engage, and grow.
Here’s what you’ll learn:
✔️ The 3 key questions to ask yourself before choosing any platform
✔️ When to prioritize simplicity vs. customization
✔️ My personal take on Kajabi, LearnWorlds, and more!
✔️ Where each one shines—and what to know before you commit
🎧 Hit play and walk away with clarity on where to host your course with confidence.
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We’re continuing our series: Your Biggest Course Creation Questions, Answered, and this week we’re digging into a BIG one:
“Do I have the right content to turn this into a course?”
Spoiler: You probably do! (But let’s break it down to be sure.)
In this episode, I walk you through:
✔️ How to know if your process is deep enough for a full course—or better suited for a mini offer
✔️ Why your course promise helps filter the fluff (and keeps students from getting overwhelmed)
✔️ The Post-It method I swear by for mapping out modules
✔️ Plus: How to validate your content with a live training or workshop
Whether you’re sitting on a few slides or packed full of ideas, this episode will help you figure out what to teach, how much to include, and what your students really need to get results.
🎧 Hit play now—and walk away ready to map out a course that works.
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We’re taking a break from our series: Biggest Course Creation Questions, Answered, and this week we’re talking about something you don’t always think about when building your course—but it’s essential for connection: YOUR CHARISMA.
I brought in a special guest—my friend Demet Tuncer, an award-winning actress, speaker, and executive trainer—to break down what charisma really is and how anyone can boost their presence and magnetism.
Think charisma is something you’re born with (or not)? Demet is here to bust that myth wide open.
In this episode, you’ll hear:
✔️ The 5 “banks” that make up true charisma (and how to strengthen each one)
✔️ Why charisma matters for course creators, speakers, and online business owners✔️ How to bring more energy and authenticity into your videos and live sessions
✔️ Quick wins you can implement today to feel more confident and connected on camera
Demet also shares her best tips to help you create deeper engagement with your audience no matter where you’re showing up.
🎧 Hit play now and start bringing more charisma and connection to your course and business.
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We’re continuing our series: Biggest Course Creation Questions, Answered, and this week we’re tackling one of the most stressful parts of launching a course: PRICING.
“How do I know what to charge for my course?”
If you’ve been wondering the same thing, this episode is for you.
I’m walking you through the four key factors I consider when setting a price point for a course—so you’re not pulling a number out of thin air or charging less than your content is worth.
✔️ What promise are you delivering (and how big is the transformation)?
✔️ How does your delivery format impact price?
✔️ What will your audience actually pay (and how do you find that out)?
✔️ Can bonuses increase perceived value?
Whether you’re launching a brand-new course or rethinking your pricing strategy, this episode will help you find your sweet spot—and charge with confidence!
Not sure what to charge? Our Done-For-You Services include pricing strategy, competitive research, and the full support you need to get your course out there—successfully. Find out more and book a call here. (coursecreationboutique.com/course)
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Let’s be real—there’s never a perfect time to launch your course. But there IS a right time for YOU.
In this episode, I’m kicking off my “Biggest Course Creation Questions” series by answering the #1 thing I hear from business owners:
“Gina, how do I know if now is the time to create my course?” If you’ve been asking yourself that same question, this episode is for you.
What you’ll walk away with:
✔️ The 3 signs you’re ready to launch (hint: it’s about more than just timing!)
✔️ Why waiting for the “right moment” could actually hurt your business
✔️ How to overcome the fears keeping you stuck—and missing out on sales
If you’ve been sitting on a course idea, wondering when to finally go for it—this episode is your sign.
Hit play now and let’s figure out if NOW is your time to build (and sell!) your course.
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Stories sell—but only when you know how to use them.
Storytelling doesn’t have to be one more thing on your to-do list. In this episode, I’ll show you how to make it part of your flow—so it supports your business without slowing you down.
You’ll hear:
✔️ 3 simple ways to start building a storytelling habit (even if you don’t think in stories).
✔️ How to organize your stories so you’re never scrambling for one again.
✔️ Why your story bank is your best business asset—and how to build it.
Plus, I’ll walk through how I use stories across the 10 strategic touchpoints we covered in last week’s episode—so you can take action right away!
Hit play and let’s start turning your stories into your most powerful sales tool.
Want to create a course where stories drive connection and conversion? Our Done-For-You Services can help you build a storytelling-rich course from start to finish. Find out more and book a call here: coursecreationboutique.com/course
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Your story isn’t just inspiring—it’s strategic.
It builds trust, creates connection, and makes selling your course easier and more natural. (Bonus!)
So the real question becomes: where should you be sharing it?
In this episode, I’m walking you through ten places your story absolutely belongs—from your course content to your podcast pitches to your discovery calls—so you’re building authority, deepening connection, and growing your business every step of the way.
You’ll learn:
✔️ Why your story makes your offer more compelling than any checklist ever could
✔️ What kinds of stories to tell where–not every story works everywhere!
✔️ How to make storytelling a consistent (and profitable) part of your marketing strategy
This is about more than being relatable—it’s about positioning yourself as the go-to expert while creating stories that fuels engagement, conversions, and long-term trust.
Hit play now and walk away with new places to share your story.
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Your course will only go as far as your audience can follow.
In this episode, I’m workshopping how to design a course with your audience’s real needs, learning styles, and preferences in mind—because when we meet students where they are, we get results that stick.
You’ll learn:
✔️ How to adapt your content for different learning styles
✔️ A five-part framework that makes your course easier to digest (and more fun to build!)
✔️ Tips for writing simpler, stronger copy that actually connects
✔️ Design decisions that make content more accessible
✔️ Bonus content ideas that add major value without overwhelming your audience
This episode is a breakdown of how we designed a course in partnership with the Special Olympics—and what you can apply to your course, no matter your topic.
Hit play and let’s build a course your people actually want to finish—because it’s built with them in mind.
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There’s nothing like the energy of going live. That feedback, the connection, the opportunity to really feel your audience? It’s next-level.
In this episode, I’m breaking down how to plan a successful live course delivery—and why it might be the best path for testing and teaching your online course.
Whether you’re short on time to pre-record, want to validate your course idea, or just love the jolt of live teaching (like I do!), this episode will help you structure and deliver a live experience your students won’t forget.
You’ll learn how to:
✔️ Decide if live delivery is the right fit for your style and students
✔️ Map out your course and each class with structure and flow
✔️ Keep your students engaged with strong openers, stories, and strategic interaction
✔️ Stay flexible without scrambling—so you can show up at your best each week!
And hey—if live courses excite you like they do me, this episode will help you actually enjoy the planning process too!
Hit play now and let’s map out your next live course with purpose—so you can show up energized, connect with your students in real time, and deliver an experience they’ll rave about.
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Social media strategy doesn’t have to feel like a beast—let’s tame it and make it work for your business.
In this episode, I’m here to put your mind at ease and give you a new, hassle-free social media strategy to expand your reach and help establish your authority in the current environment.
You’ll get everything you need to develop an organic social media presence, including:
✔️ Must-haves to help potential buyers find you easily and quickly;
✔️ What to include in posts that grab attention so your content sticks;
✔️ How to position yourself and make it simple to work with you;
✔️ Leveraging other audiences; and
✔️ Making real, valuable connections.
Don’t miss the easy-breezy bonus at the end that ties this strategy in a bo!.
Hit play now and let’s build an organic social strategy that works with your business (not against it).
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What’s the last show you binged? Did you prioritize it before literally everything else? Stay up way too late because you couldn’t stop watching?
Imagine creating that same irresistible pull with your online course!.
This week’s episode is all about creating that just one more episode effect, so students don’t just start your course, they finish it, rave about it, and send new buyers your way.
In this episode, you’ll learn how to craft a truly binge-worthy course by:
✔️ Boosting your online business with the power of getting your students from start to finish.
✔️ Structuring your content like your favourite Netflix show –so it’s effortless and addicting
✔️ Turning one-time buyers into superfans who keep coming back.
✔️ Personalizing connections so every student feels seen and supported.
✔️ Building instant confidence from the moment they buy.
If you’re ready to become the Shondaland of online course creation, where people can’t get enough of what you offer, this episode is for you!
Press play now, and let’s create your binge-worthy course.
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When it comes to the online world, certification courses are booming!
With two certification course clients being guided through our Done For You services, I wanted to be sure you understand the value of this offer, why you want to add it as a major milestone, and when it’s ideal for you to go for it.
That’s why in this episode, you’ll learn:
✔️ Why online certification courses are so attractive to potential students;
✔️ How to know when it’s the right time to launch one for your brand and reputation; and
✔️ The powerful components that can be game-changers for your business.
Tune in, and let’s get you moving!
Is a certification course your next program? Let us take care of the details with our high-end, fully customized done-for-you service. Find out more and book a call here. (http://coursecreationboutique.com/course)
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In our Conversion Copywriting Playbook live course recent launch, I stretched myself, leaned into new strategies, and embraced collaboration in a big way.
This launch with Megan O’Leary was energizing—and full of lessons that can help you get more enrollments with less stress.
The five takeaways include:
✔️ The benefits and downfalls of collaborating–what makes an ideal partner.
✔️ How to leverage your network (without feeling salesy).
✔️ What you need to get ahead of the game;
✔️ The deal killer your audiences are looking for; and
✔️ The one step I skipped (and I knew better!).
This online course launch reminded me why I love this process. And I want to help you take a leap, stretch yourself, and launch bigger than ever in 2025.
Are you ready to stretch yourself and launch your course in 6 weeks? If you need guidance, the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks) is your shortcut to launching fast.
Or apply for our custom Done-for-You Services (http://coursecreationboutique.com/course) and we will create a founding members launch kit for you!
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How natural is it for you to talk about your expertise and transformation promise?
Whether you feel a bit awkward, you’re getting crickets, or you feel like you talk too much after explaining your expertise, you’re not alone.
How boldly and clearly you speak about who you are and what you do matters more than you think to your bottom line, especially with so many things competing for your audience’s attention.
That’s why I’ve invited That Presentation Coach, Dr. Sara Thompson to the podcast. Sara is an expert at helping people become more confident, authentic, and prepared public speakers.
In this episode, she’s helping us hone in on the critical magic that needs to be contained in the short but mighty elevator pitch. You’ll learn:
✔️ What keeps you from communicating your expertise in an engaging and memorable way, and how to fix it;
✔️ How to tailor your message to the audience you’re growing; and
✔️ What needs to be included and deleted in your pitch to make more sales.
Sara also provides the one winning ingredient you must have in your pitch.
The right words equals more impact, more sales, and more success.
Speaking of the right words, it’s time to hone your sales copy skills to an expert level! The Conversion Copywriting Playbook https://coursecreationboutique.com/copy is open for enrollment!
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How well are you attracting the buyers you truly deserve?
I know this community is filled with achieving experts who want to make an impact. Let’s make sure your words are working for you!
In today’s episode, you’ll learn the five elements that will help you become a better, more confident copywriter, including:
✔️ What makes any campaign or offer so irresistible people will go out of their way to buy;
✔️ The components of compelling, effortless messaging that zeroes in on your ideal clients; and
✔️How to deliver an offer in a way that grabs attention and drives sales.
You’ve got the what—now let’s dive into the how together. Join master copywriter Megan O’Leary and me as we break down the exact steps to crafting copy that attracts, compels, and converts. Join the The Conversion Copywriting Playbook (http://coursecreationboutique.com/copy) today!
As always, thank you for being here for what I hope has been a value-filled 200 episodes! You’re an incredible community.
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What separates struggling online creators from thriving six-figure entrepreneurs? Spoiler alert: It’s not luck.
I am frequently asked this question, and the answer comes down to three characteristics that you can develop and strengthen starting today.
Are you ready to go from referral-based to wildly successful? Don’t miss this episode that’ll help you raise your game:
✔️ Step out from behind the invisible barriers keeping you hidden.
✔️ Navigate the challenges and create the mindset that comes with bigger opportunities.
✔️ Get selective about who influences you.
Let’s go!
Celebrate our upcoming milestone with us by leaving a 5-star review or comment about how this content has changed your life and business. It fills me up to read them all! Cheers to 200 more episodes.
Ready to step into the spotlight? If you need guidance building your course, the 6-Week Accelerator (coursecreationboutique.com/sixweeks) is your shortcut to launching fast. If you want expert-level sales copy that converts, The Conversion Copywriting Playbook (coursecreationboutique.com/copywaitlist) is for you!
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Your sales page is a big deal! You want it to knock the socks off your potential buyers and help them go from a maybe to a sure thing. Your sales page is the bridge between interest and action—so is yours doing its job?
I see a few major sales page blunders most often.The good news? These fixes are quick, effective, and totally doable today. You’ll learn how in this week’s episode, including:
✔️ Remembering the purpose of your sales page so it’s relevant and powerful;
✔️ Avoiding weak copywriting and subtleties in critical places;
✔️ Creating benefits that pack a punch;
✔️ Striking the perfect balance between too much and not enough; and
✔️ Focusing on what’s relevant in a way that translates.
Plus, there’s one thing you must have on your sales page no matter what, and one tool accessible to all of us that’ll help you get it done.
What’s your next step? If you need guidance building your course, the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks) is your shortcut to launching fast. If you want expert-level sales copy that converts, The Conversion Copywriting Playbook (https://coursecreationboutique.com/copywaitlist) is for you!
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You’ve heard it before—email is King. Your email list drives more conversions than any other marketing channel.
That’s why I want to be sure you’re pouring your love into your email subscribers and keeping your list healthy and growing. Best of all, you can do this organically without paid ads!
In this episode, you’ll learn four ways to set yourself up for success and conversions with email without ads, including:
✔️ Getting the clicks you deserve to drive growth and engagement;
✔️ What kind of generous content is persuasive and irresistible;
✔️ Building relationships and popping in content upgrades to keep your list wanting more; and
✔️ Using innovation and appearances to expand your reach.
Become the persuasive copywriter you always dreamed of—join the waitlist for The Conversion Copywriting Playbook.
Online Course Done-for-You Services
Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next:
✔️ Certification Course
✔️ Starter Course
✔️ Lead Gen Course
✔️ Live Cohort
✔️ And more
Find out more and book a call here: coursecreationboutique.com/course
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As I’m in the thick of several marketing campaigns, this is the perfect time to let you in on the three prompts to ask yourself before marketing your offer. They help ensure your campaign is impactful, effective, and, most importantly, converts into sales!
Asking the three questions I go over in this episode will help you get intentional and:
✔️ Get clarity on where and how to present your offer.
✔️ Develop an organized and engaging promotion plan.
✔️ Capture the attention of your audience.
✔️ Design a selling system that builds trust.
✔️ Communicate your promise in a way that sticks.
✔️ Drive action to buy.
It’s time to connect to the people waiting to buy from you!
Online Course Done-for-You Services
Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next:
✔️ Starter Course
✔️ Certification Course
✔️ Lead Gen Course
✔️ Live Cohort
✔️ And more
Find out more and book a call here: coursecreationboutique.com/course
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“Attention is a precious resource…Smart marketers make it easy for those they seek to work with, by helping position the offering in a way that resonates and is memorable.”
—Seth Godin, This Is Marketing
As an online course creator, the greatest tool you have to sell your program is copy—and to Seth’s point, you want it to resonate, and be memorable.
It’s up to us as experts to deliver that copy—and avoid mistakes that will turn our audience off.
Enter master copywriter and my dear friend Megan O’Leary, who has written for Tony Robbins, Bo Eason, Ryan Levesque, and many more, to discuss the most common (and shocking) copywriting mistakes she has seen over the years.
In this episode, you’ll learn:
✔️ The biggest copy mistakes to avoid (and how to fix them);
✔️ What makes copy truly resonate with your audience; and
✔️ How to become an indispensable part of any marketing team.
Plus: We’re talking about AI’s role in copywriting and how to use it without losing your human touch.
This Episode Is Brought to You By Our New Live Course
The Conversion Copywriting Playbook, a 30-day live experience to AI-proof yourself and become a persuasive powerhouse of email copywriting.
For you online course creators out there—this course will teach you how to really speak to potential buyers, and give you a leg up on your marketing for 2025.
Megan and I are taking a small group for this founding class. Save your spot on the waitlist HERE (https://coursecreationboutique.com/copywaitlist)!
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