Episódios
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As 2024 wraps up, it’s time to look ahead at what 2025 has in store for music marketing and the music industry!
In this episode of Creative Juice, join Jack and Circa for a round of predictions for the new year, diving into the future of AI, social media content strategies, music marketing tools, and more!
If you’re ready to make 2025 your best year yet, this episode will inspire and motivate you to set your goals and take your music career to the next level!
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help in 2025? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
Full Stack Creative
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Want to focus your marketing on monetizing your audience and turning your fans into customers? You'll need to get in their heads...
In this episode of Creative Juice, Jack and Circa discuss monetization in music marketing and how to create, ascend, and maximize customers to build revenue as an artist! Learn how to make offers to first time customers, resell to your existing customers, and track the lifetime value of your fans so that you know who your best customers are!
If you've cracked the process of capturing the attention of fans and have a growing audience waiting to support you, this episode will put you on the fast track to monetizing your music career!
DISCOVER:
Why Artists Need To Understand Customer Psychology
What Selling Forces Artists To Do
What's The Hardest Thing To Do In Music Marketing?
How To Make Offers To First Time Customers
Why Upsells and Order Bumps Make Buying Easier For Your Fans
How To Sell Higher Ticket Products To Your Customers
How To Make Sales 7x Easier
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Stretching creativity into marketing is a huge step artists can take to create a culture and community that keeps fans engaged for the long haul! With more competition than ever for fans' attention, while it sounds great in theory, the practice requires a shift in thinking...
In this episode of Creative Juice, Jack and Circa dive into creative marketing, world-building, and fan nurturing that will set you apart and make your fans love you! Learn how to program a path for your fans after discovery, the real reason to release music consistently, and how to set clear calls to action that set you apart in the minds of your fans!
If you’re ready to stand out in the crowded social space and lock in your fans' attention, this episode has tons of examples to help you get started!
DISCOVER:
How To Program Paths For Your Fans That Reflect Your Artistic Personality
Why You Need Clear Calls To Action Across Your Digital Presence
How To Build Checkpoints For Your Fans
How To Avoid Overloading Your Fans With Information
When To Invest In Your Infrastructure To Capture And Nurture Fan Attention
Why Building A Library Of Exclusive Content Will Help You Grow
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
Full Stack Creative
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As we roll into Cyber Week and the holiday season, there's a ton of opportunity for artists to sell more music and merch to fans!
In this episode of Creative Juice, Jack is joined by IndieFounder Coach Jonah McLean aka DUX for a lightning round of quick tips to help you sell more this holiday season and beyond! Learn how to make your offers more valuable, open up more opportunities for your fans, and see an ROI on all your sales efforts from small tweaks to big promotions!
If you want to maximize the sales in your online store not only this holiday season but into 2025, this episode is full of tactical tips to help you get there!
DISCOVER:
How To Analyze The Market and When To Raise Your Prices
What Bonuses Can Do For Your Offers
How To Brand Your Products Into Offers and Why It Matters
Why Selling Out Is A Good Thing
What Sales Infrastructure To Put In Place For Easy Revenue Wins
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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In the attention economy of the music industry, many artists spin their wheels with marketing and struggle to even get their music out to new fans...
In this episode of Creative Juice, Jack and Circa take on the marketing strategies that artists can use to grab attention and get traction with their music right from the start! Learn how the approach to capturing attention online has evolved, a practical three-step method for organic growth on social media, and tips to hook your audience in a way that stands out from the noise!
If you're struggling to get your music heard online, this episode has key insights on organic growth, paid social media campaigns, and how to build your fan base in a sustainable way!
DISCOVER:
What The Cold Start Problem Is And How It Affects New Artists
How Marketing Strategies Have Changed For Getting Initial Attention Online
The 3x Method To Grow Organically On Social Media
What Video Posting Cadence Works Best For Growth
How To Write Compelling Copy For Your Videos
How To Structure and Test Paid Social Ad Campaigns For Your Music
Why Platforms Like Tiktok And Instagram Are Gamechangers For Inspiration
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
How to Kick Start a Fanbase with Content
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it...
In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers and advocates!
If you want to market your music so that you have a community of fans who stick with you, focusing on their creating, capturing, and monetizing attention is the goal. This episode is the foundation to get you started!
DISCOVER:
What The Three Key Levers Of Fan Base Growth Are And Why Each One Is Important
Why Focusing Just On Getting Attention Is A Common Mistake Among Artists
How To Create A Strong First Impression That Sticks With New Fans
How To Educate Your Fans With Content That Keeps Them Engaged
Where The Buddy System As A Customer Journey Fits Into These Attention Levers
How The Stages Of Awareness Affect Fan Engagement And Business Growth
How Different Levels Of Fan Awareness Affect Your Business Growth
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
How To Build A Fan Base Online
EP12: The Steps To Building A Massive Fan Base ("The Buddy System")
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Music marketing is always evolving, always changing with trends in the industry, and whether you're just starting out trying to wrap your head around marketing your music or you're trying to keep on track with your goals, knowing what to focus on can be tough...
In this episode of Creative Juice, Jack and Circa go back to foundations to discuss how music marketing should serve your career as an artist! Learn the core goals of effective music marketing, discuss strategies to bridge the gap between your current income and potential music-related income, and explore the three fundamental ways to grow a business!
If you're trying to figure out how to lay a solid marketing foundation that truly benefits your music career, this episode will provide the clarity and direction you need.
DISCOVER:
What The Primary Goal Of Music Marketing Is And How It Should Serve Your Career
How To Decrease The Gap Between Your Current Income And Potential Music-Related Earnings
What Are The Three Ways To Grow Any Business, Including Your Music Career
Which Two Paths You Might Take In Your Music Career And How To Choose The Right One
How To Distinguish Between False And Helpful Narratives About Growing Your Fan Base
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
The Evolution of Sync Licensing with Mark Eckert and THATPITCH
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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For artists with a large (or growing) audience online, one of the biggest questions we hear is "How do I monetize my fan base more effectively?" It’s all about choosing the right monetization paths...
In this episode of Creative Juice, Jack and Circa dive into six paths to monetize your online audience, the pros and cons of each approach, and how to stack them for maximum impact! You'll learn about running launches to convert followers into subscribers and customers, how funnels and sales promotions can help you off the revenue rollercoaster, and live show and membership monetization strategies!
If you're looking to focus on monetization in your music career in the near future, this episode is a must-listen!
DISCOVER:
How To Plan And Execute A Launch That Draws In Subscribers And Customers
Why New Launches Short Circuit Your Brain To The Work of Monetization
What To Consider When Building Offers and Funnels
How Sales Promotions Smooth Out Your Revenue
What Risks Come With Tour-Related Monetization And How To Navigate Them
How To Excel With Your Membership (And Where Most Artists Fall Short)
Which Two Types Of Artists Find The Most Success With Streaming Revenue Paths
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Scan your inbox for emails from your favorite artists and you'll probably find "newsletters" packed with too much content, graphics, and calls to action. Artists often miss out on the power of email marketing, but a new platform won't solve the problem...
In this episode of Creative Juice, Jack and Circa break down the biggest email marketing levers you can pull to make your email campaigns crush! Learn how to avoid common email marketing mistakes in the music industry, craft subject lines that make your fans beg to open your email, and use strong copywriting throughout your emails to keep your audience hooked.
If you're looking to boost your email marketing strategy so that your fans actually read your emails and engage, this episode is your crash course in email marketing for musicians!
DISCOVER:
What Artists Get Wrong About Email Marketing (And How To Avoid It)
How To Write Subject Lines That Compel Fans To Open Your Emails
Why You Should Send Your Fans Other People's Content
How To Maintain A Consistent Voice Across Multiple Emails
Why Simplifying Your Email Strategy Can Lead To Better Engagement
What Open Loops Are And How To Use Them To Keep Fans Interested
How To Master The P.S. Section In Your Emails
RESOURCES:
Learn Email Marketing for Musicians from Top To Bottom Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Think setting up an online store, getting merch, and running ads is all it takes to start selling to your fans? Think again. Marketing and e-commerce is an art itself...
In this episode of Creative Juice, Jack and Circa dive deep into the fundamentals of digital marketing and e-commerce to help you sell more to your fans online! Learn about the customer journey of your fans, how to craft compelling offers instead of just selling products, and why decision fatigue can make or break your online store!
If you're trying to figure out how to start selling to your fans online and want to do it effectively, this episode will give you the foundations to go from zero sales to customers fast!
DISCOVER:
How A Customer Journey Framework Converts Fans Into Customers
What The Two Paths Of E-commerce Look Like
How To Design Offers That Resonate With Your Audience
What Decision Fatigue Is And How To Beat It In Your Store
How To Use Social Proof To Bolster Your Sales
How Selling and Songwriting Tap Into The Same Creativity
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Black Friday 2024 is on the horizon, and it's shaping up to be another huge opportunity for artists ready to amplify their sales...
In this episode of Creative Juice, Jack and Circa dive into Black Friday sales strategies for artists of all sizes! Learn why Black Friday 2024 is set to be bigger than ever, how holiday promotions can effectively pull sales forward, and why customers are more inclined to buy during this shopping frenzy.
Whether you've been selling all year round and want to maximize your store or you're just kicking off your first Black Friday campaign, this episode is jam-packed with strategies to use in your promotion this year!
DISCOVER:
Why Black Friday 2024 Is Expected To Set New Records
How To Use Holiday Promotions To Maximize Your Sales
What Motivates Customers To Buy During Black Friday
How To Craft Your Offers And Leverage Discounts Effectively
Where To Start If You're Planning Your First Black Friday Campaign
RESOURCES:
Get Access To Our Black Friday Workshops Inside IndiePRO
How To Add Value To Your BFCM Offers For Your Fans
How To Segment Your Fan Base When Running A Black Friday Sale
Where To Focus Your Black Friday Sale If You Have Limited Products
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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In the music industry, getting a great deal isn't just about negotiating what you want -- it’s also about building relationships!
In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn about negotiation as a crucial skill, the pitfalls of shortsightedness, and how to negotiate impactful brand deals.
If you're curious about how deals differ and why artists today have more leverage than ever, this episode is a must-listen to get insights from Dame’s career and experiences in the industry!
DISCOVER:
Why Negotiation Is An Undervalued Skill In Music
How Dame Navigated Deals At Funk Volume
How To Understand And Approach Brand Deals
What Makes Relational Deals Different Than Transactional Deals
Why Aligning Incentives With Partners Is Crucial For Long-term Success
How To View Compromises To Benefit Your Career
RESOURCES:
Catch Dame on the Road At "Game From The GAUDS" Music Conference Tour!
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation...
In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about navigating contract legalese, identifying standard contracts and potential landmines, understanding the two vantage points of deal-making, adapting your mindset around leverage and value, and the power of saying "no" and walking away.
If you're looking to secure deals that truly benefit your career, this episode is packed with the insights and strategies you need to get clear on what you want and how to negotiate for it!
DISCOVER:
How To Navigate Contract Legalese To Avoid Common Pitfalls
What Contracts Landmines To Watch Out For
When To Use Different Negotiating Tactics Based On Your Situation In The Industry
Why Understanding Your Leverage And Value Is Crucial In Negotiations
How The Ability To Walk Away Can Be Your Greatest Strength In Deal-making
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away...
In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pull in your fans, amplify the virality of your contest with bonuses, and the art of follow-up that keeps fans engaged!
If you're launching a giveaway but worried about just attracting freebie seekers, this episode will show you how to plan, execute, and capitalize on a viral contest that works!
DISCOVER:
How To Choose Prizes That Act As A Magnet For Your Target Audience
When To Implement Giveaways In Your Music Career
What Tactics Increase The Chances Of Your Giveaway Getting Traction
Why Consolation Prizes Can Be A Game Changer For Monetization
How To Maintain High Engagement With Your Fans During And After The Contest
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Gleam.io
Vyper.ai
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case...
In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan base!
If you want to make sure your most creative marketing ideas actually get results, this episode is your guide to planning and executing!
DISCOVER:
Why Artists Need To Balance Creativity With Marketing Fundamentals
What Critical Questions To Ask About Your Fans To Guide Your Marketing Strategies
Why We Read Old Copywriting Books
How To Assess Which Of Your Creative Ideas Will Actually Engage Your Fans
Why Not All Opportunities Are Opportunities
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path...
In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music marketing agency IndieX! Learn how to utilize all your marketing channels, maximize your merch drops and offers, sell out your tours, and leverage name recognition to hit your marketing goals!
If you want to shortcut your learning curve and organize your marketing, take a few lessons from our agency clients in this episode!
DISCOVER:
How Artists Can Get Off The Revenue Rollercoaster
What You Can Do To Sell Records at a Premium
Why You Should Only Pay Attention to ONE Metric When It Comes To Ad Frequency
How PR and Paid Social Work Together
RESOURCES:
Looking to expand your team or need marketing help? Apply to work with IndieX!
Learn Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
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Using paid ads is a powerful way to market your music online but the results aren't ever black and white and it's not as simple as turning on a campaign and "growing a fan base in your sleep"...
In this episode of Creative Juice, Jack and Circa discuss how to analyze your advertising efforts and growth so that you understand the pace of your audience growth! Learn about the goals of advertising from top to bottom, finding your hero ad, and how to tap into customer journey marketing in your music career!
If you've ever felt discouraged by the speed of your fan base growth and want to set yourself up for success in the future, this episode is for you!
DISCOVER:
What Artists Need To Know About The Pace of Audience Growth When Advertising
Why You Should Be Polarizing In Your Online Presence
What To Look For In a "Hero" Ad For Your Music
How To Analyze Fan Engagement At Every Level of Your Marketing
What Traps Artists Fall Into When Calling Fans To Action
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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The journey to profitability for artists and bands can feel more like a marathon than a sprint and marketing is not a silver bullet...but many artists expect marketing to perform miracles!
In this episode of Creative Juice, Jack and Circa discuss how marketing fits into a music career with a measured, realistic approach and explore the blend of making art and making a living! Learn how to manage and set goals with the two essential resources every artist must invest, why artists are uniquely positioned to excel at marketing, and the smart way to analyze your vanity metrics!
If you want to make music and make it a profitable venture, this episode will help you see the long game and how to attack it!
DISCOVER:
Why The Path To Profitability In Music Requires A Long-term Perspective
How To Set Realistic Goals At The Intersection Of Art And Commerce
What Resources You Need To Invest In Your Marketing
What ROI To Look For On Your Time And Capital
How To Use Vanity Metrics Intelligently
Why Your Marketing Efforts Should Always Enhance Your Creativity
Why Artists Are Uniquely Built To Be Great Marketers
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today...
In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our clients in their paid social ad campaigns! Swipe our current standard practices for Spotify growth campaigns, tour marketing, ad testing, how to target your fans effectively, and how we use retargeting for the most impact!
If you've ever felt lost trying to navigate the current best practices when it comes to Meta advertising, use these tips straight out of our agency playbooks to help you run your campaigns with confidence!
DISCOVER:
How We Approach Retargeting Strategy In 2024
When To Use Interest Targeting vs Broad Targeting
What Audiences Should You Target In Your Sales Promotions
What Ad Campaign Structure Is Currently Working For Driving Streams
How To Plan and Budget Your Tour Marketing Ad Campaigns
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
How As December Falls Sold Out Their UK Tour
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Want to maximize the potential of your merch store sales? Even a small set of products can go a long way...
In this episode of Creative Juice, Jack and Circa dive deep into strategies artists can use to make the most of their merch to boost your online sales! Learn how to use vinyl and CD variants, as well as limited runs, to drive sales, catch the attention of various customer avatars within your fan base, and reskin and refresh your offers to breathe new life into your marketing campaigns.
Whether you've got a merch store with tons of products or just a few offers, the tips in this episode will help you increase the reach and impact of your merch!
DISCOVER:
How To Use Vinyl And CD Variants And Limited Runs In Your Marketing
How To Design Offers For Different Customer Avatars Within Your Fan Base
Why New Ad Creative Tests Will Increase Your Sales
How To Reskin Your Offers Around The Calendar
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
How to NEVER Need a Reason to Sell to Your Fans
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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