Episódios
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In this episode, Jake welcomes back Paula Dhier, VP of Marketing at Urban Legend, an influencer marketing platform. They discuss the growth of the platform and the challenges of discovering and vetting creators. Paula shares how the CreatorLand program has made the process easier and more efficient. They also talk about the importance of building relationships with creators and expanding the platform to cover more issues and causes. Paula highlights the benefits of the CreatorLand program and expresses her appreciation for its seamless experience.
Takeaways
Discovering and vetting creators in the creator economy can be challenging and time-consuming.The CreatorLand program has made the process of discovering and vetting creators easier and more efficient.Building relationships with creators is important for success in influencer marketing.Expanding the platform to cover more issues and causes can attract a wider range of creators and clients.Sound Bites
Chapters
00:00
Introduction and Catching Up
02:04
Growing the Creator Platform
03:09
Challenges of Creator Discovery
06:22
Using the CreatorLand Program for Vetting Creators
09:20
Building Relationships with Creators
11:01
Expanding the Platform and Verticals
12:16
Benefits of the CreatorLand Program
14:00
Conclusion and Appreciation
Connect with Paula on Creatorland: https://www.creatorland.com/pauladhier
Connect with Jake on Creatorland: https://www.creatorland.com/itsjakepearson
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Summary
In this episode, Charente Carr, a multifaceted social media creative, shares her journey as a content creator and the inspiration behind her content. She discusses her favorite platforms for creating content, including YouTube and TikTok. Charente also highlights the importance of connecting with other creators and the support she has received from the YouTube community. She provides valuable insights on dealing with self-doubt and handling negative comments. The episode concludes with a message of appreciation for content creators and an invitation to reach out for support.
Takeaways
Take breaks from social media to prioritize mental well-being.YouTube offers valuable resources and support for content creators.Focus on creating content that you love and resonates with you.Manage self-doubt by recognizing past successes and using coping mechanisms.Negativity from others is a reflection of their own issues, not your worth as a creator.Chapters
00:00
Introduction
02:16
Charente Carr's Journey as a Content Creator
04:12
Inspiration for Content Creation
07:04
Favorite Platforms for Creating Content
09:08
YouTube's New Features
10:50
Connecting with Other Creators
13:50
The Joy of Being a Content Creator
19:39
Handling Negative Comments
25:39
Managing Self-Doubt
29:15
Belonging in the Creator Community
38:32
Dealing with Negativity
42:26
Conclusion
Connect with Charente: https://www.creatorland.com/charente
Connect with Jake on Creatorland here: creatorland.com/itsjakepearson
Join 22,000 Creators Receiving Trend Updates & The Latest Creator News Direct To Your Inbox https://newsletter.creatorland.com/
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Summary
In this episode, Holly Jackson, an influencer marketing expert, shares insights and tips for creators looking to succeed in the industry. She discusses the importance of building relationships with brands, capitalizing on viral moments, and incorporating humor into brand strategies. Holly emphasizes the need for creators to be professional and treat content creation as a profession. She also encourages creators to differentiate themselves by being authentic and personal in their content. Overall, Holly highlights the exciting opportunities available for creators and the power they have to shape the industry.
Takeaways
Build relationships with brands and be open to seeding opportunitiesCapitalize on viral moments and engage with trending topicsIncorporate humor into your content and be authenticTreat content creation as a profession and be professional in your interactionsChapters
00:00
Introduction to Holly Jackson
04:34
Holly's Role in Influencer Marketing
07:31
Key Questions from Brands and Creators
12:00
Pitching to Brands as a Micro Influencer
14:16
Seeding and Building Relationships with Brands
17:06
Capitalizing on Viral Moments
18:29
Incorporating Humor into Brand Strategies
23:23
Brands Capitalizing on Creator Moments
26:45
The Exciting Opportunities for Creators
29:17
Treating Content Creation as a Profession
32:18
Tips for Building a Brand as a Creator
36:35
Differentiating Yourself as a Creator
39:09
Being Professional and Taking Action
42:38
Connect with Holly Jackson
44:08
Closing Thoughts
Connect with Jake on Creatorland here: creatorland.com/itsjakepearson
Link up with Holly:
https://www.linkedin.com/in/holly-jackson-0468b57/
Join 22,000 Creators Receiving Trend Updates & The Latest Creator News Direct To Your Inbox https://newsletter.creatorland.com/
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Summary
In this episode, Andrea Reindl shares insights on building a community and monetizing your brand as a creator. She emphasizes the importance of creating a tribe of like-minded individuals who share common values and interests. Andrea discusses different frameworks for creators, including being a researched expert, sharing lived experiences, or providing in-the-trenches lessons. She also explores various monetization strategies, such as offering templates, creating subscription services, and building communities. Andrea highlights the ease of monetizing ideas in the current digital landscape and encourages creators to focus on authenticity and providing value to their audience.
Takeaways
Building a community involves creating a tribe of like-minded individuals who share common values and interests.Creators can choose from different frameworks, such as being a researched expert, sharing lived experiences, or providing in-the-trenches lessons.Monetization strategies for creators include offering templates, creating subscription services, and building communities.The digital landscape has made it easier for creators to monetize their ideas and reach a global audience.Authenticity and providing value to the audience are key factors in building a successful brand and monetizing as a creator.Chapters
00:00
Introduction and Background
02:19
Building a Community
04:57
Framework for Creators
08:26
Finding Your Niche
10:39
Monetizing Your Following
19:54
Emerging Monetization Trends
27:58
Monetizing Ideas in the Past vs. Present
30:31
Staying Informed on Monetization Opportunities
33:14
Testing and Making Decisions
34:04
Conclusion
Connect with Jake on Creatorland here: creatorland.com/itsjakepearson
Link up with Andrea:
https://www.linkedin.com/in/andreareindl/
Join 22,000 Creators Receiving Trend Updates & The Latest Creator News Direct To Your Inbox https://newsletter.creatorland.com/
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Summary
In this podcast episode, Jake interviews Jacob Wallach, the founder of Social for the Win, a TikTok consultancy and content development studio. Jacob shares his background as a former TikTok employee and his decision to start his own consultancy. He discusses the challenges of time management and content creation, as well as the importance of analyzing data to understand what content resonates with the audience. Jacob also talks about his monetization strategy and the benefits of focusing on TikTok as the primary platform for growth.
Takeaways
Time management is a challenge for creators, and it's important to find a balance between creating content and running a consultancy or business.
Analyzing data is crucial for understanding what content works and what doesn't. It's important to review the performance of your videos and make adjustments based on the insights.
Choosing the right platform depends on your goals and target audience. TikTok offers fast growth opportunities, while YouTube and Instagram are better for monetization.
Providing value and relatability are key to successful content creation. Focus on educating, entertaining, or inspiring your audience, and make sure your content is relevant to their lives.
Don't overwhelm yourself by trying to be on multiple platforms at once. Start with one platform and build your presence there before expanding to other platforms.
Chapters
00:00 Introduction and Background
03:01 Transition to Starting Consultancy
03:54 Favorite Part of Running Own Show
04:49 Time Management Challenges
06:16 Content Creation and Batch Editing
07:02 Creating Content When Burnt Out
07:54 Analyzing Data and Content Strategy
11:15 Choosing the Right Platform
14:03 Monetization Strategy
16:59 Analyzing Data and Doubling Down on Successful Content
22:23 Different Approaches to Content Creation
29:03 Choosing TikTok as the Primary Platform
34:20 Closing Remarks
Connect with Jake on Creatorland here: creatorland.com/itsjakepearson
Link up with Jacob:
https://www.creatorland.com/jacob
Join 20,000 Creators Receiving Trend Updates & The Latest Creator News Direct To Your Inbox https://newsletter.creatorland.com/
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Summary
In this episode, Danielle Meadows-Stinnett, CEO and Creative Director of Octane Design Studios, discusses the importance of storytelling in the creator economy. She emphasizes the need to meet customers where they are and understand their stories in order to amplify their voices. Danielle highlights the power of authenticity and vulnerability in storytelling, as well as the impact of emotional storytelling. She provides practical steps for creators to improve their storytelling skills and build trust with their audience. Danielle also explores the evolution of storytelling and its future in content creation and marketing.
Takeaways
Meeting customers where they are and understanding their stories is crucial for amplifying their voices.Authenticity and vulnerability are key elements in impactful storytelling.Emotional storytelling can create a strong connection with the audience.Short-form and nonverbal storytelling are effective ways to engage viewers.Building trust through storytelling is essential for long-term success.The hero's journey can provide a structure for compelling storytelling.Storytelling is a timeless and evolving art form in the creator economy.Chapters
00:00
Introduction and Background
01:17
Amplifying Voices and Meeting Customers Where They Are
03:08
Understanding the Stories of Your Audience
04:52
The Importance of Authenticity in Storytelling
06:33
Overcoming Challenges in Storytelling
08:14
The Power of Emotional Storytelling
09:33
Short-Form Storytelling and Nonverbal Storytelling
11:03
Practical Steps to Improve Storytelling
13:40
The Blend of Structure and Authenticity in Storytelling
14:23
The Importance of Building Trust through Storytelling
17:27
Creating Touch Points in Storytelling
21:41
The Hero's Journey in Storytelling
23:16
The Timelessness of Storytelling
26:05
The Evolution of Storytelling
32:14
The Future of Storytelling
35:48
Closing Remarks and Appreciation
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In this podcast episode, Jake welcomes Kevin Reste, a specialist in creative operations, development, production, and strategy. They discuss the exciting impact of AI on the creator economy. Kevin highlights the potential of AI tools to enhance content creation processes, making them more efficient and productive. They touch on recent developments like custom chat GPTs and how creators can leverage AI for various tasks. The conversation emphasizes the importance of integrating AI gradually into content creation pipelines to maximize its benefits. Ultimately, the discussion revolves around empowering independent creators with AI tools to navigate the evolving landscape of content creation.
Join the waitlist: creatorland.com/signup
Connect with Jake on Creatorland here: creatorland.com/itsjakepearson
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Welcome back to our podcast where we dive deep into the creator economy and uncover the secrets to success within it. In this episode, we are thrilled to host Luke Lorick, the ingenious mind behind the Tailgating Challenge. With 11 years of experience and a thriving community of over 275,000 social media fans, Luke shares his journey from a simple bedtime idea to a booming side hustle.
Timestamps:
[00:00] - Introduction to the episode and guest Luke Lorick, president of the Tailgating Challenge.[00:25] - Luke explains what tailgating is and distinguishes it from the common misconception related to driving.[00:54] - The essence of tailgating: sporting events, grilling, games, and fun.[01:50] - Discussing the potential of tailgating in Australia and international expansion.[02:16] - Luke shares the origin story of the Tailgating Challenge.[03:30] - The journey of consistently building a brand for 11 years.[04:31] - Strategies for new creators: Starting with free collaborations and building credibility.[07:08] - Understanding the evolving landscape of social media and adapting content strategies.[10:40] - How Luke manages content across multiple social media platforms.[11:21] - Taking inspiration from others while creating a unique personal brand.[14:04] - Engaging with the community: Balancing direct responses with general audience engagement.[15:03] - The format and content of Luke’s live shows.[16:08] - Overcoming obstacles and adapting to changes in social media over the years.[18:11] - Advice for new creators on focusing and mastering one platform before expanding.[20:50] - Luke's experience with viral content and the unpredictability of success.[22:32] - Behind-the-scenes of Luke's cameo in the Barbie movie and unexpected opportunities.[26:16] - Reflections on the growth of the Tailgating Challenge and envisioning the future.[28:56] - Advice to younger self and aspiring creators: Start sooner and be proactive.[31:25] - Closing thoughts and Luke's message to the audience: Pursue your passions.Join us as we uncover the strategies, challenges, and triumphs of building a successful brand in today's digital landscape. Don't forget to share and subscribe for more insights from industry leaders!
Join the waitlist: creatorland.com/signup
Connect with Jake on Creatorland here: creatorland.com/itsjakepearson
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In this episode, Jake Pearson interviews Rose Jordan, a UGC creator using Creatorland to 3x her income in only 2 months.
They cover how Rose approached her UGC work before creatorland, how she pitched over 800 brands via email and how she pivoted her outreach strategy to land 5 figure deals.
All this and so many more as you listen to the Rose Jordan playbook on how to make money as a creator with Creatorland!
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In this episode of the Creator Landscape Podcast, host Jake Pearson delves into the crucial world of legal insights for creators with a renowned expert, Gordon Firemark, often referred to as the "podcast lawyer." With over 30 years of experience in the entertainment and media industry, Gordon has been a trusted advisor to countless creators and creative businesses, helping them effectively share their messages while minimizing risks and liabilities.
Join Jake as he engages in a deep conversation with Gordon Firemark about the legal aspects that creators should consider in their journey. Discover why understanding the legal landscape is essential for creators and how it can empower you to make informed decisions about your content and protect your creative endeavors.
Gordon shares valuable insights on:
The importance of intentionality in content creation and how it relates to legal matters.Common legal pitfalls that creators often encounter and how to avoid them.The significance of obtaining proper consent and releases when featuring guests or collaborators on your platform.Strategies for building trust with your audience through consistency and reliability.Whether you're a seasoned creator or just starting in the creative landscape, this episode will provide you with essential legal knowledge to safeguard your work and thrive in the creator economy. Tune in and equip yourself with the tools you need to navigate the legal aspects of your creative journey with confidence.
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Ever felt stuck in a brand you no longer feel fully aligned with? Don't worry, Chelsea Monroe felt the exact same! 🚀
Join us in this episode as host Jake Pearson dives into how to rebrand yourself as a content creator when you feel like you've burnt out from posting in one particular niche.
Chelsea shares her first hand experience on how she felt stuck creating content that no longer aligned with her current self and how this perspective flipped it all around!
Don't miss out on the insights that could transform your creative journey. Tune in now! 🔊👇
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Exploring the Creator Economy with UGC Expert, Kyla Glen Denning! 🚀
Join us in this episode as host Jake Pearson dives into the world of User-Generated Content (UGC) with Kyla, the co-founder of Influence Socials, a TikTok marketing agency. Discover how to kickstart your UGC career, from crafting engaging content to reaching out to brands for partnerships.
Learn valuable tips on creating a killer UGC portfolio, finding the right brands, setting your rates, and thriving in the evolving creator economy. 📸🚀
Don't miss out on the insights that could transform your creative journey. Tune in now! 🔊👇
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Join us on the "Creator Landscape Podcast" with host Jake Pearson as we chat with self-employed creator Jenni Johnson. Known for her video creation, contemplative writing, and adventurous travels with her canine companion, Jenni joins us from Paris to share her authentic and creative journey.
We'll explore the creator economy and how Jenny learned the importance of aligning with brands that match her values. Early on, she realized that chasing financial gains briefly overshadowed her creative vision.
Jenni's story includes authentic self-representation on platforms like TikTok, which not only led to meaningful brand collaborations but also emphasized the power of authenticity online.
We'll also dive into the concept of 'Creating Scared,' where creators tackle taboo topics and foster discussions that resonate with a broader audience. Jenni's advocacy for addressing body image, generational trauma, and other reflective themes highlights how creators can nurture relatable communities.
Looking ahead, Jenni envisions a future where short and long-form content dominate the creator landscape. Our chat with Jenni Johnson offers insights into authenticity, self-discovery, and the evolving content creation scene.
Connect with Jenni on her social platforms to explore her creative world and don't miss her reflections on life, creativity, and the creator economy. Keep listening to the "Creator Landscape Podcast" for more engaging conversations with influential creators.
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Join us for an insightful episode of the "Creator Landscape Podcast" as host Jake Pearson welcomes Jordan Schwarzenberger, co-founder of Arcade Media, manager of the Sidemen, and founder of the popular "Unboxed" creator show. In this engaging conversation, Jordan shares his remarkable journey from a Gen Z marketer to a key player in the creator economy.
Discover how Jordan's career evolved from a decision to bypass traditional education, landing him at Lab Bible and eventually founding his own Gen Z marketing firm, Roundabout. Dive into the world of creator management as Jordan delves into his role as Chief Creative Officer at James Grant (now YMU) and how it led to the birth of Arcade Media.
The episode explores the critical steps for creators looking to transition from individuals to small teams, emphasizing the importance of producers and editors. Jordan also highlights valuable tools like Fiverr and Descript that can aid creators in their journey.
As the conversation unfolds, Jordan and Jake delve into the intriguing future of the creator economy. They ponder the impact of the saturation of creators, the decline of superstar creators, and the potential for a game-changing disruptor on the horizon.
This episode offers valuable insights into the ever-evolving creator landscape, providing listeners with a deeper understanding of the opportunities and challenges within this dynamic industry. Join the discussion and gain a fresh perspective on the future of creativity and content creation.
Connect with Jordan Schwarzenberger on platforms like LinkedIn, Instagram, and Twitter, and don't forget to explore his podcast, "Unboxed: The Creator Show." Stay tuned to the "Creator Landscape Podcast" for more engaging conversations with thought leaders in the creator economy.
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In this episode, we're diving into the inspiring journey of Simone Ferretti, a full-time content creator who's dedicated to helping fellow creators achieve their dreams while getting paid for what they love. Simone takes us through his incredible background, from a small village in Italy to a successful career in modeling and personal training.
Discover how Simone leveraged his unique experiences to become a sought-after content creator, earning over a million followers across various social media platforms. Learn about his monetization strategies, which include securing brand deals, selling digital products, and offering photography tips. Simone also shares insights into the different social media platforms and why Instagram has become a key platform for his brand deals.
Join us for an engaging conversation filled with valuable tips and advice for aspiring content creators looking to turn their passion into a full-time career.
Connect with Simone on Instagram, TikTok, YouTube, Pinterest, and LinkedIn @sferro21. Don't miss out on the exciting changes happening in the creator economy!
Are you part of Creatorland yet? Join us today: creatorland.com/signup
Need legal assistance for your creator brand? Visit https://redlinelegal.com.au/ for expert support.
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In this episode, we're exploring the journey of Cheddar Chez, also known as Sanchez, who transformed from a regular creator to a full-time content creator earning over $60,000 a year. We delve into the power of User-Generated Content (UGC) and how it has played a significant role in his success. With over 600 UGC videos under his belt, Sanchez shares his tips, tricks, and insights on capitalizing on UGC content to make a living.
We also discuss the evolving creator landscape and the role of AI in content creation. Join us for an enlightening conversation and gain valuable insights for your own creative journey.
Connect with Sanchez on Instagram @cheddar_chz and on YouTube @CheddarChz. Don't miss out on the exciting changes coming to the creator economy!
Are you on Creatorland yet? Register here: creatorland.com/signup
Get legal help for your creator brand here: https://redlinelegal.com.au/
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In this episode of the Creator Landscape Podcast, Luke Himmelbach, co-founder of Creator Pad, takes us on a transformative journey.
Discover how Luke's background in journalism and podcasting led to the creation of Creator Pad, a platform that addresses the pain point of creators feeling lost in the numbers game.
Luke shares the profound impact of authentic content creation and mentorship, guiding creators to escape the cycle of chasing metrics.
Learn how Creator Pad bridges the gap, offering mentorship to overcome roadblocks and ignite creativity. Through personal experiences, Luke reveals the power of self-discovery and crafting content from the heart.
If you're a creator seeking guidance, community, and a way out of the numbers game, this episode is a must-listen. Uncover the path to meaningful content creation and success by embracing authenticity and mentorship.
Are you on Creatorland yet? Register here: creatorland.com/signup
Get legal help for your creator brand here: https://redlinelegal.com.au/
Check out creatorpad here: https://www.creatorpad.io/
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If you are an aspiring content creator chances are you want to actually get paid (which for the record, there's nothing wrong with, despite anyone who makes you feel like there is).
Today I sit down with Amanda Rollins, TikTok STAR known as @americanfille for her tips & tricks of travelling to Paris & staying safe.
As a bonus, Amanda walks us through how she navigate brand deals, her content creation process, collaborations and her how she treats her content like a business, allowing her to make a very generous full time income.
Are you on Creatorland yet? Register here: creatorland.com/signup
Get legal help for your creator brand here: https://redlinelegal.com.au/
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If you are an aspiring content creator chances are you want to actually get paid (which for the record, there's nothing wrong with, despite anyone who makes you feel like there is).
Today I sit down with Redline Law, lawyers for visionary creators, to discuss the biggest RED FLAGS in contracts with brands, what to look out for and the NEED TO KNOWS of reviewing & signing a contract.
As a bonus, Stephen and Federico guide us through the process of pushing back against brands and how to get CLARITY about deliverables, requirements & sealing the deal.
Are you on Creatorland yet? Register here: creatorland.com/signup
Get legal help for your creator brand here: https://redlinelegal.com.au/
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Join host Jake Pearson on the Creator Landscape Podcast as he interviews Nick Lord, CEO of No Cap Sports. They discuss the groundbreaking concept of name, image, and likeness (NIL) for college athletes and how it has transformed the creator economy.
Learn how No Cap Sports connects brands with athlete influencers, who boast an impressive 15% engagement rate, surpassing traditional influencers. Discover the unique advantages college athletes bring to influencer marketing and their potential to create authentic connections with passionate fan bases.
Are you on Creatorland yet? Register here: creatorland.com/signup
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