Episódios
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Julie Berninger and Hannah Gardner discuss using Profit Tree to run better Etsy Ad campaigns. Link for the 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17
They delve into the use of Profit Tree to analyze ad performance, emphasizing the difference between ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost of Sale).
The discussion highlights how effective ad strategies can lead to increased organic growth and overall profitability.
Takeaways:
1 Etsy ads can significantly increase profit if used correctly. Understanding your ad costs is crucial for profitability.
2 TACOS provides a more holistic view of ad performance than ROAS.
3 Organic sales should be established before running ads.
4 Not all products are suitable for advertising; focus on high-margin items. Investing in ads can lead to long-term organic growth.
5 The quality of your product listings impacts ad effectiveness. Data collection and analysis are key to improving ad strategies.
6 Etsy may favor sellers who invest in ads, creating a competitive edge.
Resources:
1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17
LifeTime ProfitTree Offer: https://lifetime.profittree.io/?via=julie40
Gold City Ventures: https://goldcityventures.com/
Hannah Gardner @ecommhannah on YouTube: https://www.youtube.com/@EcomHannah
Watch this episode on YouTube: https://youtu.be/a1PtdpEWJ04
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The Gift Lab print-on-demand course
^ 50% off through Monday night at Midnight making it $147
Beyond
^ $397 package deal for annual membership plus The Gift Lab
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Julie Berninger interviews Deanna Seymour, a creative Etsy seller and founder of The Playhouse. They discuss Deanna's journey from creating custom stuffed monsters to building a successful business through collaboration and community engagement. Deanna shares her innovative marketing strategies, including partnering with local businesses and utilizing craft shows to spread the word about her products. The conversation emphasizes the importance of networking, creativity, and the evolution of business practices over the years. In this conversation, Deanna Seymour and Julie Berninger explore the journey of scaling creative ventures, particularly in the Etsy space. They discuss the importance of seasonal trends, the challenges of maintaining the magic of handmade products, and innovative ideas for reviving old concepts. Deanna shares her experience with the Anti-Hustle Holiday Series, emphasizing the need for a break from the hustle culture. The discussion culminates in the creation of community through collaboration and the importance of supporting one another in the entrepreneurial journey.
Takeaways
1 Deanna started her Etsy journey by creating custom stuffed monsters.
2 Creative marketing strategies can significantly enhance visibility.
3 Collaboration with local businesses can drive traffic and build community.
Resources Gold City Ventures: https://goldcityventures.com/
Anti-Hustle Holiday Series: https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/6733aa9b4e4bf/
The Playhouse: https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/
Watch on YouTube: https://youtu.be/2ukb25dDaLU
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Julie Berninger welcomes back Emily, a successful Etsy seller who has generated nearly $450,000 in revenue in her first two years. They discuss the dynamics of holiday sales, particularly during Q4, and share valuable tips for print on demand sellers. Emily emphasizes the importance of personalization, customer service, and the need to prepare throughout the year for the holiday rush. They also announce an upcoming print on demand course aimed at helping aspiring Etsy sellers optimize their shops and succeed in the competitive market. Takeaways Emily generated nearly $450,000 in her first two years on Etsy. Q4 is crucial for print on demand sellers, with sales often doubling. You don't need to sell holiday-specific items to succeed. Personalization can significantly boost sales and customer satisfaction. Customer service is vital during the busy holiday season. Investing in your shop year-round is key to success. Ornaments and gift-friendly items can be great alternatives to apparel. Setting clear shop announcements can help manage customer expectations. Sales peak around Black Friday and remain high until early December. Planning for post-holiday sales is essential for continued success. Chapters 00:00 Introduction to Emily's Success Story 02:51 Understanding Q4 and Holiday Sales Dynamics 05:51 Tips for Print on Demand Sellers 09:01 The Importance of Personalization 11:54 Customer Service Strategies for Q4 14:53 Preparing for Q4 Throughout the Year 17:58 Exciting New Course Announcement 21:03 Final Thoughts and Holiday Shopping Inspiration Resources: Gold City Ventures https://goldcityventures.com/
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In this episode, Julie Berninger and Sasha Hutchison discuss effective strategies for Etsy sellers to prepare for Black Friday and the holiday season. They cover the importance of creating gift guides, utilizing Etsy promotions, collaborating with other sellers, and engaging audiences through social media. The conversation also touches on adapting listings for seasonal trends and exploring business growth opportunities beyond Etsy. Takeaways: Creating gift guides can significantly boost sales during the holiday season. Etsy sellers can benefit from participating in promotional sales without feeling pressured. Collaborating with other sellers can expand your audience and increase visibility. Engaging your audience early about upcoming sales can create excitement and anticipation. Rethinking sales strategies beyond just Black Friday can lead to greater success. Adapting product listings to seasonal trends can attract more customers. Utilizing social media effectively can enhance marketing efforts for Etsy shops. Building relationships with other sellers can lead to fruitful collaborations. Understanding Etsy's promotional strategies can help sellers make informed decisions. Exploring additional revenue streams can help grow an Etsy business beyond the platform. Chapters: 00:00 Introduction to Black Friday Strategies for Etsy Sellers 06:08 Utilizing Etsy Promotions and Sales 12:04 Engaging Your Audience for Black Friday 17:46 Adapting Listings for Seasonal Trends Resources Mentioned: Etsy Holiday Trend Guide Share & Save Program Awin Signup Other Resources: Watch on YouTube Gold City Ventures Beyond Program
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In this episode, Julie Berninger interviews Cody McGuffie founder and CEO of Everbee, an e-commerce platform that assists Etsy sellers in product research and marketing.
Try Everbee: https://go.goldcityventures.com/everbee
Cody shares insights on seasonal trends, particularly the significant sales spikes during Q4, and dispels myths about summer sales being slow. He also reveals upcoming features for Everbee that will enhance data accuracy and trend tracking for sellers. The conversation emphasizes the challenges and rewards of entrepreneurship, particularly in the digital product space.
Q4 is a critical time for sales, often doubling revenue for sellers. Here is what you can do to prepare.
Chapters
00:00 Introduction and Guest Introduction
03:36 Trends in Etsy Selling and Personalization
07:53 Niche Markets and Successful Selling Strategies
10:48 The Role of Social Media in Etsy Sales
13:44 Holiday Sales Trends and Insights
17:44 Summer Sales and Market Activity
19:47 Upcoming Features in Everbee
24:07 Data Accuracy and Sources
30:48 Final Thoughts and Advice
Resources:
Gold City Ventures: https://goldcityventures.com/
Everbee: https://go.goldcityventures.com/everbee
Watch on YouTube: https://youtu.be/zE4LiP4jIEk
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Etsy's Cat Craze: A Purrfect Opportunity for Sellers
The cat niche on Etsy is booming! In this video, we dive into the surprising popularity of cat-related products and how you can capitalize on this trend.
Key Takeaways:
Cat vs. Dog: While dogs may have a slight edge in search volume, cats are still a major force on Etsy. Cat-ify Your Products: Consider adding cat-themed variations to your existing products. This could include cat-shaped crochet toys, cat-inspired wall art, or even cat-themed phone wallpapers. Digital Downloads: Cat-themed digital downloads like printable wall art and pet care information sheets are highly sought after. Physical Products: Cat-themed physical products, such as cat shelves, cat toys, and cat collars, are also big sellers. Niche Down: Explore unique cat-related niches like cat psychic readings or cat costumes. Leverage Current Trends: Ride the wave of current trends, such as Halloween-themed cat products or political cat-themed merchandise.Specific Product Ideas:
Cat Toys: Crochet cat toys, catnip-filled toys, and interactive toys. Wall Art: Cat-themed wall art, digital downloads, and custom pet portraits. Home Decor: Cat-themed pillows, blankets, and furniture. Accessories: Cat collars, cat hats, and cat backpacks. Digital Products: Printable pet care information sheets, phone wallpapers, and custom pet icons.By understanding the current trends and tapping into the growing cat niche, you can significantly boost your Etsy sales. Remember, creativity is key! Think outside the box and find unique ways to incorporate cat-themed elements into your products.
Watch on YouTube (this Episode): https://youtu.be/tJ1qCveLymg
Watch on YouTube (Dog ideas): https://youtu.be/HfsCujPHzuc
Everbee: https://go.goldcityventures.com/everbee
Gold City Ventures: https://goldcityventures.com/
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This episode delves into the potential of medical subspecialties as lucrative niches on Etsy for digital products. While popular niches like nurses and doctors are often saturated, exploring subspecialties can offer a more unique and less competitive market.
Key Points:
Subspecialty Examples include EMT, pharmacy techs, veterinary techs, radiology techs, lab techs, surgical techs.
Use tools like eRank to estimate search volume for specific keywords.
Product ideas include digital study guides, notes, flashcards, printable gifts, badge reels, funny jokes, and more.
Resources:
Gold City Ventures: https://goldcityventures.com/
eRank: https://go.goldcityventures.com/erank
Everbee: https://go.goldcityventures.com/everbee
Watch on YouTube: https://youtu.be/FOGhPLsQF1A
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This episode dives deep into the lucrative potential of dog-related products on Etsy, highlighting highly searched but often overlooked niches. From practical items like dog stairs and ramps to personalized gifts and themed merchandise, the dog-centric market on Etsy is booming.
Key Points:
High-Demand Dog Products: Dog stairs, ramps, food scoops, crates, bowls, ornaments, apparel, and more.
Personalized Products: Customize items with dog names, pictures, and breed-specific designs for increased appeal.
Niche-Specific Ideas: Explore subcategories like dog weddings, Halloween costumes, and memorial items.
Vintage-Inspired Trends: Capitalize on the popularity of vintage-themed dog products, as seen with 90s-style personalized shirts.
Profit Potential: Discover examples of Etsy listings generating substantial revenue from dog-related items, including custom phone cases and personalized shirts.
Resources:
About Gold City Ventures: https://goldcityventures.com/
eRank: https://go.goldcityventures.com/erank
Everbee: https://go.goldcityventures.com/everbee
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Julie interviews eRank Founder, Anthony Wolf, to find out if eRank accurate and where is the data from? See below for an eRank free trial link.
They discuss eRank's features, data sources, and how it aids Etsy sellers in optimizing their listings. They delve into buyer insights from an annual survey, emphasizing the importance of quality images, effective communication, and shipping strategies.
Resources: If you want to try a premium eRank plan for 7 days sign up using the Gold City Ventures link below and then navigate to the second linked page to sign up for the free trial.
Resources:
eRank Account: https://go.goldcityventures.com/erank
eRank Free Trial: https://members.erank.com/a/goldcityventures
Gold City Ventures: https://goldcityventures.com/
Watch on YouTube: https://youtu.be/5KaYX3fesSw
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Teachers can sell products on Etsy like t-shirts, printables, and classroom decor. This episode explores what is bestselling in the teacher niche.
Key Takeaways:
Niche Down: Targeting specific teacher subniches like math teachers or third grade teachers can increase visibility. Bulk Sales: Offering teacher gifts in bulk can appeal to schools and individual teachers. Personalized Products: Customizing items with teacher names or grade levels can make them more appealing. Teacher-Related Accessories: Items like pens, tote bags, bracelets, and classroom decor are in demand. Seasonal Themes: Incorporating holiday-themed elements can boost sales throughout the year. Digital Products: Printable resources like worksheets, classroom decor, and hall passes are popular.By focusing on these areas and understanding the specific needs of teachers, sellers can effectively tap into this lucrative niche on Etsy.
Gold City Ventures: https://goldcityventures.com/
eRank: https://go.goldcityventures.com/erank
Everbee: https://go.goldcityventures.com/everbee
Watch on Youtube: https://youtu.be/7H_1t9gUa5k
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Nurse Niche Etsy Opportunities
Lucrative Niche: The nurse niche is highly profitable on Etsy, with some shops having hundreds of thousands of sales.
Popular Products: Nursing school notes, study guides, t-shirts, sweatshirts, badge reels, ornaments, and gifts are in demand.
Niche Down: Targeting specific subniches like oncology or NICU nurses can increase search visibility and sales.
Customization: Holiday-themed and personalized products can stand out in a competitive market.
Repurposing: Existing products can be relabeled to appeal to nurses, such as labeling a retirement gift for a nurse. By focusing on these areas and leveraging Etsy's search features, sellers can tap into the lucrative nurse niche and increase their sales.
About Gold City Ventures: https://goldcityventures.com/
Everbee: https://go.goldcityventures.com/everbee
eRank: https://go.goldcityventures.com/erank
Watch on YouTube: https://youtu.be/ETkOL5DW8iY
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Julie covers ideas for Etsy sellers in the coffee lover gifts niche. She discusses various trends and opportunities within this niche, such as combining food and non-food items, emotional support items, teacher gifts, Christmas tree decor, and mug wraps. The host also highlights the popularity of iced coffee candles and suggests that sellers in the homemade soy candle industry could tap into this trend. The conversation concludes with the importance of social media presence and the potential for viral marketing.
Gold City Ventures: https://goldcityventures.com/
Everbee: https://go.goldcityventures.com/everbee
Watch on YouTube: https://youtu.be/Nb9VHAg07sY
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Julie Berninger discusses unique gift basket ideas for Etsy sellers. She explains Etsy's new creativity standards for gift baskets and provides examples of traditional gift baskets for women and men. Julie then explores creatively assembled gift baskets that meet Etsy's standards, such as seasonal gift baskets, goth gift baskets, and gift baskets for teenagers and tweens. She also suggests ideas like book blind date gift sets, flower girl gift groups, DIY slime kits, and Play-Doh sensory kits. Julie emphasizes the potential for sellers to repurpose their existing products as gift baskets and highlights the importance of understanding trends and using social media to promote these unique gift baskets.
Takeaways
Etsy has new creativity standards for gift baskets, including having a clear theme and sourcing items from different companies. Traditional gift baskets for women and men are popular, but sellers can explore unique gift basket ideas to stand out. Creatively assembled gift baskets that meet Etsy's standards include seasonal gift baskets, goth gift baskets, and gift baskets for teenagers and tweens. Other unique gift basket ideas include book blind date gift sets, flower girl gift groups, DIY slime kits, and Play-Doh sensory kits. Sellers can repurpose their existing products as gift baskets and use social media to promote them.Resources:
Gold City Ventures:
https://goldcityventures.com/
Everbee:
https://go.goldcityventures.com/everbee
Watch on YouTube:
https://youtu.be/ITvaH0XGNI0
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Emily, a successful 6-figure Etsy seller, shares her journey of starting and growing her print on demand and digital product shops. She emphasizes the importance of research and finding niche markets to target. Emily also discusses her graphic design skills and the importance of practice and simplicity in creating professional-looking designs. She shares her productivity strategies, including using templates and setting goals, and how she balances creation and consumption of content.
Contact Emily: https://www.instagram.com/ecommemily/
Gold City Ventures: https://goldcityventures.com/
Watch on YouTube: https://youtu.be/AeBYEexJZeA
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In this episode, Julie interviews Meagan, an Etsy seller in the faith and family LDS niche who wants to expand her business beyond Etsy. Megan shares her journey of starting on Etsy and growing her shop to 300 sales. Julie suggests participating in a bundle and creating an email sales sequence to promote the flagship product. They also touch on the topic of social media and the potential benefits of creating videos. Takeaways Having a flagship product to sell can help drive sales and establish your brand. Participating in bundles and creating email sales sequences can be effective strategies for promoting your products. Creating videos on social media can be a fun and engaging way to connect with your audience.
Watch on YouTube: https://youtu.be/AOFfA5lgWgM
Connect with Meagan: https://printstouplift.com/
Gold City Ventures: https://goldcityventures.com
Beyond: https://goldcityventures.com/beyond
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Mary, an Etsy seller in the Catholic niche, discusses her journey of selling machine embroidery products and transitioning to selling printables. She shares her desire to move off Etsy and reach her Catholic clientele. The conversation explores the idea of Mary becoming a Catholic influencer and the challenges she faces in feeling like a thought leader. They discuss the potential of creating lifestyle content, such as home decorating and holiday activities, to attract and engage her audience. The conversation also touches on the possibility of launching a membership and the importance of understanding her audience's needs and preferences.
https://goldcityventures.com/beyond
Watch on YouTube: https://youtu.be/kMHEoaBG3Wg
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Lisa, a seller in the Gold City Ventures community, shares her journey of starting an Etsy shop to help with daycare costs and her transition to digital products. She discusses her goals of growing her shop and making it a bigger business. The conversation explores the idea of finding a flagship product, with a focus on handprint art and trivia games. Lisa also talks about her experience with social media, specifically Pinterest, and her plans for building an email list and engaging with customers. The conversation focused on identifying the target audience for Lisa's printable products and determining the best approach to reach them.
Gold City Venture's Beyond Program: https://goldcityventures.com/beyond/
Contact Lisa: https://www.instagram.com/midwestprintableco/
Watch on YouTube: https://youtu.be/pL74eiK5-Ww
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Halloween is approaching and it's a great time to discuss how to appeal to Halloween shoppers. Julie Berninger shares ideas for Halloween products with good search volume and low competition on Etsy sourced from eRank. The main themes include vintage and retro aesthetics, girlie Halloween, dog breeds, specific Halloween terms like 'momster', accessories like headbands and socks, home decor items like pillows and doormats, boo baskets, dioramas, Halloween slime, digital products like trivia and bingo, Twitch emotes, and wall art.
eRank: https://go.goldcityventures.com/erank
Gold City Ventures: https://goldcityventures.com/
Watch on YouTube: https://youtu.be/9vSCfZRO3aY
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Julie talks with Etsy digital products seller, Stephanie, about her plans to create a larger digital products business for busy moms. Her niche is women pursuing businesses.
Takeaways
Starting an Etsy shop can be a great entry point into the online business world. It's important to be flexible and willing to pivot your business direction based on what sells and what your target audience wants. Understanding your target demographic and their needs is crucial for building a successful business. Consider exploring trends and niches within your niche to find new opportunities for growth. Building a Facebook group can be an effective way to connect with your target audience and create a community. Collaborating with other influencers in your niche can help you reach a wider audience and gain credibility. Pitching is essential for growing an online business, even if the response rate is low Collaborations and bundles can be effective in reaching a wider audience and generating sales Building a following and validating the demand for products is important before investing too much time and effortContact Stephanie: https://thebusymamabee.com/
Watch on YouTube: https://youtu.be/pXIDaur0Pw8
Gold City Ventures: https://goldcityventures.com
Beyond: https://goldcityventures.com/beyond
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