Episódios
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In this episode, we sit down with an expert from the iGaming industry who has extensive experience in the intersection of esports and betting. Our guest will introduce themselves and their company, sharing insights into how esports betting works and why it's becoming an increasingly attractive field for betting companies.
We explore the collaboration between traditional sports betting and esports, discussing how esports meets the expectations of younger players and the challenges of reaching a broader audience. We'll also dive into the latest trends, innovations, and regulatory challenges shaping the esports betting industry.
Finally, we'll touch on the importance of data analytics, the key KPIs for esports betting companies, and the tools used to analyze and improve business processes. Tune in for a deep dive into the dynamic world of esports betting! -
Welcome to another episode of the Data Roll Podcast! 🎲 In today’s discussion, we’re diving deep into the world of data-driven marketing strategies in the iGaming industry. Your host, Stan, sits down with George Powell, Head of Search Ads at Sportradar, to explore the most effective channels for acquiring new customers and how to tailor strategies to different regions and demographics.
We cover a wide range of topics, including:
- Key marketing channels in iGaming
- Measuring campaign success beyond ROI
- The impact of data privacy regulations
- The role of AI and machine learning in optimizing PPC management
- Best practices for customer segmentation and targeting
- Insights into the future of data-driven marketing in iGaming
Don’t miss out on George's expert advice on navigating the complexities of digital acquisition and performance marketing.
Hit that play button, and let’s roll with the data! 🎧 -
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Welcome back to another exciting episode of the Data Roll podcast! Today, we dive deep into the world of live gaming with our special guest, Danuta Janicka-Mierzwa, Head of Sales at Betcore. Join us as we explore the intricacies and innovations of live gaming, a rapidly growing sector in the entertainment industry.
In this episode, we cover:
Introduction to Live Gaming: What it is and its main features.Market Needs: Addressing live broadcasting, live presenters, and player democratization.Traditional vs. Live Gaming: Differences in interaction, trust, and data generation.Enhancing Player Experience: The role of live dealers and interactive elements.Technical Challenges: Data throughput, audio-video sync, and betting speed.Community Impact: Fostering interaction and engagement among players.Latest Trends and Innovations: AI integration and chat features.Data Collection and Analysis: How data improves business decisions and player experiences.
Tune in to gain a comprehensive understanding of live gaming and its significance in the online gambling industry. Whether you're a game provider, operator, or simply a gaming enthusiast, this episode is packed with valuable insights and practical knowledge.
Don't forget to like, comment, and subscribe for more episodes of the Data Roll Podcast! -
In this episode of the Data Roll podcast, we take a deep dive into the unique and evolving landscape of the Finnish iGaming market. Our special guest, Antti Koivula, Legal Advisor and Finnish iGaming market expert at Legal Gaming Attorneys at Law, shares his invaluable insights on:
The current state of the iGaming market in FinlandSpecific aspects that set the Finnish market apart from other European marketsRecent changes and regulations impacting the industryThe evolution of the market, particularly in relation to Veikkaus' monopolyOpportunities and challenges for international iGaming operatorsJoin us as we unravel the complex but fascinating legal aspects of iGaming in Finland. Whether you're a legal expert, an iGaming professional, or simply curious about the industry, this episode is packed with knowledge and expert perspectives.Tune in to understand the latest advancements and the potential future of iGaming in Finland.
And as always, keep rolling with the data!